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Brands that do good with brand aversion
Rodrigues, Clarinda
Linnaeus University, School of Business and Economics, Department of Marketing.
ORCID iD:
0000-0002-1540-2657
Hultén, Bertil
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)
In:
Proceedings of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Greenleaf Publishing Ltd, 2016, p. 382-388
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Greenleaf Publishing Ltd, 2016. p. 382-388
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-52570
OAI: oai:DiVA.org:lnu-52570
DiVA, id:
diva2:929576
Conference
11th Global Brand Conference: Brands that do Good, Bradford, UK, April 27-29, 2016
Available from:
2016-05-19
Created:
2016-05-19
Last updated:
2017-03-22
Bibliographically approved
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Rodrigues, Clarinda
Hultén, Bertil
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Hultén, Bertil
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modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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html
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