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Brands that do good with brand aversion
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)In: Proceedings of the Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group (SIG), Greenleaf Publishing Ltd, 2016, 382-388 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Greenleaf Publishing Ltd, 2016. 382-388 p.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-52570OAI: oai:DiVA.org:lnu-52570DiVA: diva2:929576
Conference
11th Global Brand Conference: Brands that do Good, Bradford, UK, April 27-29, 2016
Available from: 2016-05-19 Created: 2016-05-19 Last updated: 2017-03-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf