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An Interactive Research Study on the Interplay Between Technological and Organisational Innovation in a Tour Operator
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose - The purpose of this paper is to examine the interplay between technological

and organisational innovation in a tour operator setting. Considering the significant

challenges faced by the growing competition in the tourism distribution landscape, this

research.

Methodology/Approach - Using an interactive research approach, with influences from

action research, this thesis utilises an abductive approach to analysing the findings from

eight qualitative interviews and an interactive discussion in the form of a seminar with

travel consultants and technology experts in a global tour operator.

Findings - The findings suggest that innovation in the tour operator was adopted due to

both internal and external environmental pressures, and that organisational and

technological innovations interact to cause change in the diffusion process and through

human intermediaries also known as change agents or champions.

Practical Implications - This research suggests that the role of change agents are

critical to the successful diffusion of innovations among tourism companies.

Originality/value - This paper provides a first interactive or action research approach to

studying innovation within a tourism company. It also provides a first in-depth research

on technological and organisational innovation in a single tour operator.

Place, publisher, year, edition, pages
2016. , 94 p.
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-54491OAI: oai:DiVA.org:lnu-54491DiVA: diva2:945766
Subject / course
Tourism Studies
Educational program
Tourism and Sustainability, 60 credits
Supervisors
Examiners
Available from: 2016-07-05 Created: 2016-07-03 Last updated: 2016-07-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf