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Sinnesmarknadsföring: Konsumentens köpupplevelse i klädbutikers kassaområde
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Sensory marketing : Customers shopping experience in checkout areas in clothing stores (English)
Abstract [sv]

Syfte: Studiens syfte är att förstå hur sinnesmarknadsföring påverkar konsumentens köpupplevelse i klädbutikers kassaområde.

Metod: Studien bygger på fyra fokusgrupper av ostrukturerad intervjuform. Den är av kvalitativ karaktär och har ett induktivt synsätt med inslag av det deduktiva synsättet.

Slutsats: Efter genomförd studie kan det konstateras att sinnenas samspel i olika kombinationer skapar olika köpupplevelser i kassaområdet. Konsumentens köpupplevelse påverkas av över- och understimulering av sinnena.

Place, publisher, year, edition, pages
2016. , p. 85
Keywords [en]
Sensory marketing, Sensory experience, Sensory interaction, Buying experience, Checkout area, Clothing stores.
Keywords [sv]
Sinnesmarknadsföring, Sinnesupplevelse, Sinnenas samspel, Köpupplevelse, Kassaområde, Klädbutiker.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-54497OAI: oai:DiVA.org:lnu-54497DiVA, id: diva2:945828
Subject / course
Business Administration - Marketing
Educational program
Interior Decoration and Visual Merchandising, 180 credits
Supervisors
Examiners
Available from: 2016-07-05 Created: 2016-07-03 Last updated: 2016-07-05Bibliographically approved

Open Access in DiVA

fulltext(2086 kB)175 downloads
File information
File name FULLTEXT01.pdfFile size 2086 kBChecksum SHA-512
be67f9d2a881da6d7849fa6b85d6bd7b4e94643f29118e35b19a8e30322328eeb541747a8b7dc52899a645507fb4a0c13bcd08ac5957368840d90ade698402f2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf