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The internationalisation of social marketing research
North-West University, South Africa ; National Economics University, Vietnam.
TRAFFIC International, Vietnam.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. University of Canterbury, New Zealand ; University of Oulu, Finland ; University of Johannesburg, South Africa.ORCID iD: 0000-0002-7734-4587
National Economics University, Vietnam.
2015 (English)In: Journal of Social Marketing, ISSN 2042-6763, E-ISSN 2042-6771, Vol. 5, no 4, 357-376 p.Article in journal (Refereed) Published
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Text
Abstract [en]

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion as a concept has not been examined from an international perspective. Design/methodology/approach – A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research. Findings – Different levels and dimensions of internationalisation were identified but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries. Originality/value – This is arguably the first paper to explore the nature and significance of the degree of internationalisation of social marketing research.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015. Vol. 5, no 4, 357-376 p.
Keyword [en]
Behaviour change, Experience transfer, Internationalisation, Knowledge creation, Research assessment
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-55428DOI: 10.1108/JSOCM-04-2014-0025ISI: 000371341100005Scopus ID: 2-s2.0-84942856242OAI: oai:DiVA.org:lnu-55428DiVA: diva2:952561
Available from: 2016-08-15 Created: 2016-08-15 Last updated: 2017-02-17Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf