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The impact of olfactory congruent cues on consumer approach behavior
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory marketing research group)ORCID iD: 0000-0003-2924-2874
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory marketing research group)ORCID iD: 0000-0003-4209-0182
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)In: Presented at 45th European Marketing Academy (EMAC): Marketing in the age of data, Oslo, Norway, May 24-27, 2016, 2016Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

What impact do olfactory congruent cues exert on consumer approach behavior at point-of- purchase in a retail setting? This research depicts actual consumer behavior in relation to the introduction of olfactory congruent cues, as store atmospherics, in a fashion store. In the retailing and sensory marketing research, there is a gap with respect to how olfactory congruent cues, as retail atmospherics, impact on actual consumer behavior in terms of time spent, touching products and walking towards a particular in-store area. In the reported study, the authors find a difference between consumer approach behavior in a conventional store environment and that in a manipulated store environment. 

Place, publisher, year, edition, pages
2016.
Keywords [en]
Consumer approach behavior, Olfactory congruent cues, Retail Atmospherics
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-55709OAI: oai:DiVA.org:lnu-55709DiVA, id: diva2:954604
Conference
45th European Marketing Academy (EMAC): Marketing in the age of data, Oslo, Norway, May 24-27, 2016
Available from: 2016-08-23 Created: 2016-08-23 Last updated: 2016-09-28Bibliographically approved

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Helmefalk, MiralemEklund, AndreasHultén, Bertil

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf