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Consumer Behavior Research: A Synthesis of the Recent Literature
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-0968-099X
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0001-8392-5428
Luleå University of Technology.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2016 (English)In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 6, no 2Article in journal (Refereed) Published
Abstract [en]

This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period. © 2016, © The Author(s) 2016.

Place, publisher, year, edition, pages
2016. Vol. 6, no 2
Keyword [en]
consumer behavior, consumer behavior research, content analysis, literature review, trends
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-56168DOI: 10.1177/2158244016645638Scopus ID: 2-s2.0-84977562670OAI: oai:DiVA.org:lnu-56168DiVA: diva2:957496
Available from: 2016-09-02 Created: 2016-08-31 Last updated: 2017-04-19Bibliographically approved

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Peighambari, KavehSattari, SetayeshOghazi, Pejvak
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CiteExportLink to record
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Citation style
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