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  • 1. Aaboe, L
    et al.
    Lindelöf, Peter
    University of Kalmar, Baltic Business School.
    Löfsten, H
    Incubator performance: An efficiency frontier analysis2008In: International Journal of Business Innovation and Research, ISSN 1751-0252, Vol. 2, no 4, 354-380 p.Article in journal (Refereed)
    Abstract [en]

    Assessments and evaluations of incubators has been a topic of discussion for as long as incubators have been in existence due to the fact that there has not been an agreement on how to determine good performance. This paper demonstrates the use of Data Envelopment Analysis (DEA) when studying performance of incubators. More specifically, it does so within the four dimensions of cooperation with universities, business networks, external funding and competence development on a sample of 16 Swedish incubators. We show that DEA enables us to measure non-numerical dimensions, and to simultaneously take into account the efforts made by both the incubator and the outcomes. Moreover, DEA provides benchmarks and, based on a model that divides the incubators into four different groups, illustrates the difference between the benchmark and the incubators' current situation.

  • 2. Aaboen, L
    et al.
    Lindelöf, Peter
    University of Kalmar, Baltic Business School.
    Löfsten, H
    Critical dimensions for technology transfer Incubator-facilitated links between finance, academia and NTBFs2008In: International Journal of Management and Enterprise Development, ISSN 1468-4330, Vol. 5, no 3, 331-335 p.Article in journal (Refereed)
    Abstract [en]

    This paper explores incubator facilitation of technology transfer for their New Technology-Based Firms (NTBFs). Empirical evidence gathered from six interviews with incubator managers, together with a survey of 131 NTBFs in incubators in Sweden, in 2005, and the findings made in a survey of 273 NTBFs situated inside-and-outside Science Parks in 1999, are used for the exploration. It is suggested that incubators do facilitate technology transfer for their NTBFs. It is further suggested that the development towards increased ability to facilitate technology transfer will continue as a results of the efforts made on the incubator and systemic level.

  • 3.
    Aaboen, Lise
    et al.
    Chalmers tekniska högskola.
    Lindelöf, Peter
    The University of Nottingham.
    von Koch, Christopher
    School of Economics and Commercial Law, Department of Business Administration, Göteborg.
    Löfsten, Hans
    Chalmers universitet.
    Corporate governance and performance of small high-tech firms in Sweden2006In: Technovation, ISSN 0166-4972, Vol. 26, no 8, 955-968 p.Article in journal (Refereed)
    Abstract [en]

    The approach uses data from a sample of 183 small high-tech firms, new technology-based firms (small high-tech firms) in Sweden (54 variables under the headings of work experience, board and advice, financing, motivation—performance priorities, technological innovation and strategy). This study identifies some core areas of importance in corporate governance. Few managers in this study had a strong background and experience of finance and the preparation of business. Only 64 per cent of the managers have had previous work experience before starting the firm. The survey makes it clear that the small high-tech firms are likely to have a strong link with banking institutions. The consequence of these links is that most of the firm's capital supply is from banks, and that there are strong ownership links between banks and industry. The background of the founder does seem to have had an effect on the problem of financing and ownership issues. It is private sector organizations (banks) and families that are most frequently consulted by small high-tech firms (However, low means). It is also the private and public sector organizations, in connection with external board membership, regional development agencies and banks that are most frequently consulted. In the future, it is reasonable to search for factor patterns that can begin to explain and predict the direction of corporate governance in small new technology-based firms.

  • 4.
    Aarnio, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Erlandsson, Ida
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket: En studie om destinationsutveckling2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.

  • 5.
    Abazi, Valbon
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Emilsson, Jonas
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Bengtsson, Daniel
    Växjö University. Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Fallstudie på Andritz - Styrkortets utformning och användning: -2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 6.
    Abd, Naimul
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Forouzan, Mona
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Overcoming social constraints for immigrantentrepreneurs in Sweden2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Entrepreneurship is in full-swing across the globe and it is widely regarded as a sustainable solution to long-unresolved economic issues like unemployment and poverty. Immigration is also a growing reality and the immigrating individuals can contribute to the new societies either by settling for a job or launching a business as an entrepreneur and in turn creating more jobs. However, social constraints are a key hurdle in the way of immigrant entrepreneurs. This paper aims to not only understand the social constraints faced by immigrant entrepreneurs but also provide a set of guidelines on how to overcome these social constraints. A qualitative research study focused on immigrant entrepreneurs in Sweden was designed around this purpose and was conducted in two cities of Sweden. Entrepreneurs in the study were from diverse nationalities of origin and business sectors. Key social constraints identified through the study are cultural differences, differences in business practices, and language – all acting as a wall for foreign entrepreneurs. Networking – both business and social – is regarded as the main solution to overcome these barriers and the weight for this lies equally on state, entrepreneurship industry, and the immigrant entrepreneurs. Immigrant entrepreneurs can overcome the social constraints by also researching their business area in detail as well as marketing themselves and their businesses especially by establishing a strong and trustable social media profile. Government needs to recognize the diversity of immigrant entrepreneurship communities and create tailor-made social interaction programs for different nationalities, educational backgrounds, and business sectors. It can also project positive image of successful immigrant entrepreneurs not only to inspire other immigrant entrepreneurs but also to increase trust regarding immigrant entrepreneurs among native population. Another important step by government could be early orientation for immigrant entrepreneurs to Swedish business market. Entrepreneurship advisory industry needs to understand immigrant entrepreneurs better and organize more multi-cultural events to lower the barriers between native and immigrant communities.

  • 7.
    Abdillahi, Mohammed
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ghayoomi, Khaled
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Anpassning av belöningssystem under konjunkturnedgångar: – En kvalitativ studie av Länsförsäkringar, Kalmar Bilcentrum AB, Goexcellent och Swedbank2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Bakgrund: I de flesta företag och organisationer finns det idag någon form av belöningssystem som har till syfte att motivera anställda till att prestera goda resultat men också att göra företaget till en både framgångsrik och attraktiv arbetsgivare. Belöningar kan vara av olika slag, materiella, immateriella, individuella, kollektiva, omedelbara eller långsiktiga. Företag och marknaders förutsättningar kan ändras under konjunkturnedgångar vilket påverkar företagens målsättningar och strategier.

    Syfte: Syftet med denna studie är att analysera hur företag anpassar sitt belöningssystem för att motivera sina anställda under konjunkturnedgångar.

    Metod: Studie är genomförd med kvalitativ forskningsmetod med en induktiv forskningsansats. Studien har genomförts av en semi–strukturerad intervjumetod då vi intervjuade fyra chefer från fyra olika företag.

    Slutsats: företagen väljer sitt belöningssystem av strategiskt syfte för att påverka relationen mellan företag och anställda. Vi kan även se att våra respondenter lägger stor tyngd på icke monetära belöningar för att ge anställda en inre belöning. Studien visar att tre av fyra företag som vi har studerat har blivit berörda av konjunkturnedgången vad gäller personalens motivationsnivå. Följden utav detta visar att två av dessa företag dessutom har anpassat sitt belöningssystem efter konjunkturläget.

  • 8.
    Abelmazovs, Ivans
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Engström, Henrik
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Response strategies of traditional firms indisruptive times.: A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. Nowadays, a business shift is occurring from traditional to disruptive innovation models. One such model is that of the sharing economy. The aim of this thesis therefore targets the finding of the understanding and reaction, by analyzing and describing actions, of traditional hotel firms for sustaining their business in times when sharing economy firms become increasingly influential on the traditional business.

    Design/methodology/approach - An abductive approach was followed throughout the thesis spanning a qualitative data analysis of the empirical base of the study, which consisted of six semi- structured interviews of traditional hotel firms that were chosen through theoretical sampling. The multiple and holistic case study setup is a means of explaining response strategies in the hotel industry.

    Findings - The findings are that while some are aware of the growing impact of sharing economy on the mature industry, few firms have concrete strategies to sustain their own business in the light of the upcoming challenges. Moreover, the interviewed firms have lost large percentages of their traditional direct sales channels, making it essential to sell increasingly through online channels and third party providers such as online travel agencies. This adds to the challenge that the service offerings of sharing economy firms and established firms are becoming more comparable to each other, making it easier for the customer to compare directly which choice is preferable. The empirical data suggests that this is of relevance for both the leisure and business segment of travelers. However, there were also positive effects found, that the sharing economy is an opportunity for traditional firms to learn and for travel destinations to be boosted through increased supply and variety.

    Research limitations/implications - The chosen case study setup is a means of explaining responses from the hotel industry due to the sharing economy. However, there is an indication that a similar phenomenon can occur in a different mature industry, such as the taxi industry with Uber or the financial industry with Bitcoin. Moreover, this case had hotel firms operating on a 3-star level or higher, which imposes potential limitations for the applicability. However, for the research implications this thesis includes a model that contains theoretical description of a practical phenomenon within a shifting context.

    Practical implications - Traditional businesses must find new ways to highlight their unique values, core competences and what most significantly distinguishes their offering, for example beyond being an accommodation provider, in order to develop a sustainable business that can withstand the challenges in the 21st century. It is recommended for firms to assess their position in the market, their customers and competitors to decide on which strategy is best suited, as it may vary with every firm. Analogous, it is not recommended to rest on previous successes.

    Originality/value - Increasing influence of the sharing economy forces traditional firms to respond with their own strategic countermeasures. However, the response of traditional firms to the impact of sharing economy firms is not well described and has empirically been insufficient. In this way, the thesis contributes to the existing research on the sharing economy and its impact by studying the consequences for and responses of firms in a mature industry. Therefore, it addressed challenges in theory all well as in practice for the affected businesses. The finding and combination of response strategies in this thesis presents a valuable contribution to academia and practical implications for the mature industries.

  • 9.
    Abid, Umair
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ahmed, Bilal
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Semwoul, Shamaoun
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Managing Finished Goods Inventory at regional level: A case study on Dalda Foods (Pvt.) Ltd. Pakistan2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
  • 10.
    Abou Osman, Andrei
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Gerzic, Amela
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Content creation activities related to content marketing through social media.: A qualitative study in a B2B context2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing.

    Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing.

    Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media.

    Research Question: How do companies handle content creation for content marketing through social media?

    Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context.

    Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.

  • 11.
    Abraham, Yafet
    et al.
    University of Kalmar, Baltic Business School.
    Humolli, Ylli
    University of Kalmar, Baltic Business School.
    Yusuf, Muse
    University of Kalmar, Baltic Business School.
    Framtidsbedömningar: hur organisationer förhåller sig till bedömningar om framtiden2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att ta reda på vilka metoder som förekommer vid skapande av framtidsbedömningar samt hur de förhåller sig till de organisationer vi valt.

    Vi har i denna uppsats valt en kvalitativ metod i form av kvalitativa personliga intervjuer, då vi vill få en djupare förståelse kring framtidsbedömningar. Vi har samtidigt valt att arbeta utifrån ett abduktivt tillvägagångssätt.

    Med utgångspunkt från vårt syfte med uppsatsen, har vi identifierat fem metoder som används inom de organisationer vi har intervjuat. Dessa metoder är Intentions, Conjoint analysis, Expert opinions, Ekonometri samt Regelbaserade prognoser. I vår slutsats har vi kommit fram till att dessa metoder är vanligt förekommande inom de organisationer som vi har intervjuat, pga. att metoderna är enkla och billiga att framställa. Dessutom utnyttjas den kunskap och erfarenhet som finns inom organisationerna.

  • 12.
    Abraham, Yafet
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Humolli, Ylli
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Yusuf, Muse
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rådgivningens betydelse för revisionsbyråer: en studie om hur rådgivningen påverkar revisorns oberoende samt relationen till klientföretagen2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 13.
    Abrahamsson, Anders
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Sustainopreneurship - Business with a Cause: Conceptualizing Entrepreneurship for Sustainability2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis presents a tentative definition of the concept of sustainopreneurship - in the most simplified form described as entrepreneurship and innovation for sustainability - “Business with a Cause”. The concept takes its departure from generic entrepreneurship theory development, its extensions and further contextualization into the domains of sustainability, primarily through recent research. A literature review provides core references related to the conceptualization of sustainability entrepreneurship. A claim is made that there is a need for further conceptual development, especially viewed in contrast to the empirical material and experience, when digesting the literature that deals with concepts preceding sustainopreneurship. These concepts are eco-preneurship and social entrepreneurship, as well as current descriptions of sustainability entrepreneurship, including some sources where the word sustainopreneurship in itself is introduced for the first time. The methodological approach used when conducting the literature review is an analytical stance. Additional analysis, integrating and extending the reviewed sources, leads us to a performative definition of sustainopreneurship. This tentative definition is presented as an imagined prospective wordbook entry in a “future history” format. One of the key distinctions in between entrepreneurship in general and sustainopreneurship, is that sustainopreneurship is mission- and cause oriented - business activity is used as a means to solve sustainability-related problems. In short, to turn business activity from being a part of the problem to be a part of the solution.

    This world of ideas is set in contrast to the practical enaction of On a Mission Sweden – Inc. Ass, and the seven brands developed from this business platform – Club PuLS™, DJ Anders, SEEDS Sustainability Investment Fund, SEEDS Magazine, Ignition®, SLICE Services and Publishing™ and S*E*N*S*A. Three of these only reached conceptual stage for future potential launch. Four got established, and of these; one idle, two spun off in their own ventures, and one intended to spin off during 2007. Entrepreneurship as a concept to describe the nature of these ventures was experienced as insufficient, until 2003, when the concept of “sustainopreneurship” was found by serendipity. The conceptual dissatisfaction with “entrepreneurship-as-usual”, together with finding this new concept, made me instantly embrace this concept in the moment when stumbled upon. Another major driver for this work is a strong aspiration to take the abstract, general words and statements from world summits and conferences to the practical, hands on, down to earth, grass-root, local level with real world interaction to make possibilities of the problems related to the sustainability agenda. The ventures created from a time span of over seven years, forms a vast, deep, dense, intense and extremely rich “gross” empirical base from where the study collects its selective “net” material relevant for this study. The methodological approach to make sense and use of these serial and parallel self-initiated and self-experienced venturing processes is enactive research. The enactive research provides an opportunity to test the suggested formulation of sustainopreneurship – from the abstract idea to the concrete interaction. A special form of ethnography is used named self-ethnography. The ventures who have proven to perpetually evolve, develop and sustain are focused; On a Mission Sweden – Inc. Ass. and Ignition®. These ventures have provided the most significant change in both idea development, practice, and effect - both regards my inner world of insight breakthroughs and personal development, and the findings on a more abstract, conceptual, theoretical level. In order to highlight the three key dimensions of the concept, some key courses of events have been selected where they are considered to hold illustrative power: Firstly, the central events before the formalized venturing. Secondly, the milestones singled out during the venturing. Thirdly, some post-venture reflections around the process as such. The ethnographic style of the tales of the field is predominantly realist, with some degree impressionist.

    The final chapter summarizes and presents an intermediary conclusion whether the concept has met the test and also discusses the meaning of the exercise as a whole. My own function is examined and evaluated briefly. The promise of the conceptual introduction is contrasted towards the approaches-as-usual regards the sustainability agenda that introduced the thesis, and some key points are delivered. Venturing in the name of sustainability allows agents to “act outside the box” related to the institutional framework that governs the structures that is set to solve the problems today, equipped with an upgraded mindset, operating with an agility made possible by the flexibility offered by creative business organizing. The quest to make (business) opportunities from the agenda set by sustainability, and organizing upon them in itself creates a sustaining meaning internally within the team to be able to ride through the storms – the same force traditionally driving NGO’s “not-for profit”, now coupled with a good business sense operating “for-profit”, with profit as a means, not as an end in itself - in a new in-between-land named “for prosperity”. When properly understood from knowledge increasing among other stakeholders than the sustainopreneurial teams and their closest supporters and early adopters, the welcoming of sustainopreneurial ventures are destined to increase. Proliferation and diffusion of sustainopreneurship in idea, applied interaction and reflective practice beyond this point can turn sustainability to be the main driver for business activity, internalizing the external sustainability demands as the primary purpose of the business creation and idea, forming its strategic intent, and integrated in its “organizational DNA”. Sustainopreneurship holds the power to give even more leverage to forces emerging from the business world that contributes to sustainability. Throughout the process, a question has been emerging to serve as a new opening for further interaction, where the claim is that sustainopreneurship delivers a good part of the answer;

    How can we innovate and interact in order to reach a critical mass of people and energies to create a sustainable world?

  • 14.
    Abrahamsson, Daniel
    et al.
    University of Kalmar, Baltic Business School.
    Eriksson, Jens
    University of Kalmar, Baltic Business School.
    Larsson, Martin
    University of Kalmar, Baltic Business School.
    Oberoende skivbolag i förändringstider: Om den förändrade affärslogiken i skivbolagsbranschen2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.

    From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear. Instead, the future will consist of music companies where the phonograms mainly will function in marketing purposes and the income will come from other sources like advertising, sponsorship and synchronisation et cetera. The record labels, as we know them, are indeed a fading phenomenon.

  • 15.
    Abrahamsson, Jens
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindblom, Niclas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Product Placement: A study about Swedes attitude towards product placements in Movies and TV-shows2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message.

    Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden.

    This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35.

    The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.

  • 16.
    Abrahamsson, Lena
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Tsehaye, Isau
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Åkesson, Anna
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Vilket val gör företag gällande periodiseringsfonder?: En undersökning om vilka faktorer som påvekar beslutet2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning:

    Det finns olika valmöjligheter inom redovisning. Vilket val man gör styrs av vilket resultat man önskar visa. Det har just införts en ny lag som innebär att juridiska personer skall ta upp en schablonintäkt för sina periodiseringsfonder och vi bestämde oss för att undersöka vilka val företagen gjort och vilken betydelse olika faktorer har när de ska välja att sätta av till periodiseringsfonder eller ej.

    Vi valde ett deduktivt angreppssätt och de vetenskapliga teorier vi främst utgick ifrån var agentteorin och Positive Accounting Theory (PAT). Vi valde att undersöka om följande faktorer kan ha samband med vilka beslut man tar när det gäller periodiseringsfonderna: bonus till ledningen, företagens skuldsättningsgrad, storlek, bransch och ägarstruktur.

    Vi ställde samman en hypotes för varje faktor och i de fall vår ursprungliga rådata var kontinuerligt kvantitativ testade vi dessa hypoteser med hjälp av så kallade t-tester. I andra fall gjorde vi korstabeller med χ2-test.

    Från PAT är det endast skuldsättningsgraden som påvisar ett svagt samband. Signifikansnivån på de andra två faktorerna, bonus och storlek, var för höga för att visa ett samband och vi falsifierade därmed dessa. Att det inte föreligger något samband kan bero på att vårt urval är för litet eller att teorin inte är direkt applicerbar på svensk företagskultur. Av de två sista faktorerna vi testade var det bara ägarstrukturen som visade ett samband.

  • 17.
    Abrahamsson, Marie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Andersson, Jenniann
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gapet mellan företag och konsument: CSR-kommunikation hos klädföretag2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer’s awareness and the consumer´s responsiveness to CSR. The consumer buying process connects the consumer to the company and how the company reacts and communicates.    Conclusions: The consumer lack adequate information to consume organic and fair-trade clothes. Social Entrepreneurs can help them overcome the issue, but needs to improve their CSR-communication. The gap between the company and the consumer can be describes by factors like supply, labeling, preconceptions, buying behavior and marketing.Keywords: Corporate Social Responsibility (CSR), Organic and Fair-trade clothes, Social entrepreneur.

  • 18.
    Abrahamsson, Nils-Filip
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Att blogga om hus: En studie om hur mäklare använder sociala medier2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

  • 19.
    Abrahamsson, Sara
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Ekonomisk ojämlikhet och tillväxt i en global värld2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The question about economic inequality belongs possibly to one of the most controversial questions throughout history. The opinions regarding the pros and cons of economic inequality, but mostly regarding the degree of economic inequality are divided. Initially it was assumed that economic inequality was a precondition for economic growth since it generates investment and is essential for the creation of incentives. New research, however, suggest that growth and economic inequality has a negative relationship, especially when considered in the long run. If so, this is of great importance for economic and political decisions. Moreover, it is considered that a high degree of economic inequality prevents an inclusive political and economic society that could have a setback on the economic growth rate. This paper, taking its starting point in a mixed method, examines the relationship between economic inequality and economic growth.

  • 20.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping University.
    Games in entrepreneurship education to support the crafting of an entrepreneurial mindset2015In: Economics: concepts, methodologies, tools, and applications / [ed] Mehdi Khosrow-Pour, IGI Global, 2015, 1, Vol. 1-3, 34-52 p.Chapter in book (Other academic)
    Abstract [en]

    An increasing number of education institutions, including many universities and colleges, are offering entrepreneurship education. This development is driven by the hope that more entrepreneurs could be "created" through such efforts, and that these entrepreneurs through their newly founded ventures will contribute to economic growth and job creation. At higher education institutions, the majority of entrepreneurship courses rely on writing business plans as a main pedagogical tool for enhancing the students' entrepreneurial capabilities. In this chapter, the authors argue instead for the need for a pedagogy that focuses on supporting students in crafting an entrepreneurial mindset as the basis for venturing activities. They discuss the potential role of games in such entrepreneurship education and present the example of an entrepreneurship game from the Swedish context, which was developed by a group of young female entrepreneurs. The authors describe the game and discuss their experiences of playing it with a group of novice entrepreneurship and management students at the master's level, and they review the effectiveness of the game in terms of how it supports students in crafting an entrepreneurial mindset. The authors conclude the chapter by outlining how entrepreneurship games could be integrated into a university curriculum and suggest some directions for future research. © 2015, IGI Global. All rights reserved.

  • 21.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping University.
    Games in Entrepreneurship to support the Crafting of an Entrepreneurial Mindset2013In: New Pedagogical Approaches in Game Enhanced Learning: Curriculum Integration / [ed] Sara de Freitas, Michaela Ott, Maria Magdalena Popescu, Ioana Stanescu, Information Science Reference, 2013, 1, 20-37 p.Chapter in book (Other academic)
    Abstract [en]

    An increasing number of education institutions, including many universities and colleges, are offering entrepreneurship education. This development is driven by the hope that more entrepreneurs could be “created” through such efforts, and that these entrepreneurs through their newly founded ventures will contribute to economic growth and job creation. At higher education institutions, the majority of entrepreneurship courses rely on writing business plans as a main pedagogical tool for enhancing the students’ entrepreneurial capabilities. In this chapter, the authors argue instead for the need for a pedagogy that focuses on supporting students in crafting an entrepreneurial mindset as the basis for venturing activities. They discuss the potential role of games in such entrepreneurship education and present the example of an entrepreneurship game from the Swedish context, which was developed by a group of young female entrepreneurs. The authors describe the game and discuss their experiences of playing it with a group of novice entrepreneurship and management students at the master’s level, and they review the effectiveness of the game in terms of how it supports students in crafting an entrepreneurial mindset. The authors conclude the chapter by outlining how entrepreneurship games could be integrated into a university curriculum and suggest some directions for future research.

  • 22.
    Achtenhagen, Leona
    et al.
    Jönköping International Business School.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping International Business School.
    The making of an intercultural learning conext for entrepreneuring2013In: International Journal of Entrepreneurial Venturing, ISSN 1742-5360, E-ISSN 1742-5379, Vol. 5, no 1, 48-67 p.Article in journal (Refereed)
    Abstract [en]

    Departing from the standpoint that internationalisation needs to become a more explicit part of assessing the quality of academic activity (i.e., education, research, and (business) community interaction), we elaborate upon how the intercultural composition of a student cohort could be leveraged as a road to the advancement of entrepreneurship education at the graduate level. We argue that the very heterogeneity of the students with respect to their socio-cultural background and personal experiences offers a rich potential for mutual social learning that reinforces formal education activities. Creating awareness of this collective resource opens up for self-organising processes among the students as they craft an entrepreneurial identity which guides them in their learning throughout the master programme.

  • 23.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Tillmar, Malin
    Linköping University.
    Studies on women's entrepreneurship from Nordic countries and beyond2013In: International Journal of Gender and Entrepreneurship, ISSN 1756-6266, E-ISSN 1756-6274, Vol. 5, no 1, 4-16 p.Article in journal (Refereed)
    Abstract [en]

    Purpose

    – The purpose of this paper is to direct attention to recent research on women's

    entrepreneurship, focusing on Nordic countries.

    Design/methodology/approach

    – The paper encourages research that investigates how context, at the micro, meso and macro level, is related to women's entrepreneurship, and acknowledges that gender is socially constructed.

    Findings

    – This paper finds evidence that recent calls for new directions in women's entrepreneurship research are being followed, specifically with regard to how gender is done and how context is related to women's entrepreneurial activities.

    Originality/value

    – This paper assesses trends in research on women's entrepreneurship, mainly from the Nordic countries.

  • 24.
    Ackermann, Daniel
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Kruisman, Tim
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Public attitudes towards the use of marketing and communication by global non-profit organizations2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Public attitudes towards the use of marketing and communication by global non-profit organizations

    Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a possibility to penetrate the jungle of marketing and create word of mouth about the organization and its activities.

    Purpose: This thesis evaluates the public attitudes towards the increasing use of marketing and communication by global non-profit organizations and investigates for which objectives the use of guerrilla tactics in the marketing and communication mix would be accepted.

    Limitations: Though the data for this thesis was collected through questionnaires in Sweden, Germany and The Netherlands, there are no country dependent differences investigated.

    Theory: Classification of NPOs; aims of NPOs; basic model of communication; dynamic model of expectations; relationship between expectation, satisfaction and donations; marketing mix; guerrilla marketing; viral marketing; live buzz marketing; promotional mix; word of mouth.

    Method: Survey with more than 100 participants; interview with the fundraising responsible of Greenpeace Germany

    Findings and Conclusions: The public accepts the use of marketing and communication and the therefore necessary expenditures for the purpose to spread the message and gain donators. Openness and honesty in the NPOs’ behaviour are considered more important than the use of less money for marketing and communication. Guerrilla marketing is not suitable for all aims of a NPO, but is accepted in order to spread the message and increase the media coverage.

  • 25.
    Adam, Marcus
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rukwid, Linda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Viererbl, Franziska
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Market Entry Strategy for InternationalFirms in South East Asia: A Case Study of Vietnam2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With projected economy growth rates of 5.5 percent over 2013 to 2017 (OECD, 2013),countries in South East Asia (SEA) are predicted a robust and resilient economicperspective. Consequently, this is accompanied by increased interest from internationalfirms of all size aiming at market shares. However, market entry appears to be prone todifficulties as high failure and withdrawing rates of foreign companies demonstrate. Thisstudy, therefore, contributes to the understanding of how emerging country markets canbe entered strategically, by evaluating how internal and external conditions can affectmarket entry strategy and how previous internationalization theory can be applied.Vietnam, as an example for a SEA country, comes with high economic growth rates,which have created vast business and growth opportunities for companies of all size andindustries. The case is examined based on a medium sized subsidiary of a Germancompany group, located in neighboring China, currently aiming at market entry inVietnam. As academic literature determines markets as business networks and entryprocess consequently as establishing an adept position built on relationships, it isassumed that entry strategy into Vietnam first of all depends on detecting the expedientanchor points within the complex environment of Vietnam. As, from a resource basedperspective scholars, furthermore, assume competitive advantage to rest in a firm´sparticular set of resources and capabilities, a successful market entry is considered todepend on establishing relationships into this network based on the firms inherentresources. The research was conducted by investigating the company’s resources,capabilities and its entry motives for Vietnam, the impact of the external environment inVietnam as well as appropriate strategies for gaining legitimacy from it. Empirically,findings are based on a qualitative single case study of the case company supported byinterviews with key company personnel and various Vietnam experts. Thorough analysisshowed that the case company’s market entry strategy is heavily impacted by weaknessesin brand management, which appeared to be necessity on customer side for the sale ofhigh involvement products in Vietnam, as well weaknesses in its sales managementconcerning the non-transferability of its current sales staff. External influences, such ashigh impact of the government, complicated retaining of labor; As a result forweaknesses on side of the company and difficulties in the market, a direct entry modewas recommended to the case company.

  • 26.
    Adams, Nathalie
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Chyssler, Louise
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tourism in Mexico: More than Tacos and Tequila?: A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. Lastly, recommendations will be made to the Mexican tour operators on how they can gain knowledge from Swedish tour operators on CSR strategies and the development of these.The theoretical framework contains descriptions of theories on strategy, competitive advantage, the CSR Pyramid, stakeholder theory as well as CSR in the context of developing countries, which are all relevant theories for the issue studied as well as for answering the research questions. The empirical findings that have been collected through interviews with two Swedish, and two Mexican tour operators address the respective tour operator’s work with CSR in Mexico.In the analysis the theoretical framework has been put in relation to the empirical evidence. The analysis consists of how and why CSR activities are implemented in the respective organization. It also addresses the difficulties tour operators from developed countries face when implementing CSR on destinations in developing countries.Lastly, our conclusions show that there are several ways of implementing CSR in developing countries, as well as different views on why taking social responsibility within the tourism industry is important. Moreover, the main reason for this divergence lies in different perspectives, which has also been shown to be a contributing factor to the challenges faced by Swedish tour operators in the context of a developing country.In the end of the thesis recommendations will be made to Mexican firms on how to develop, and implement CSR strategies more successfully as well as recommendations for further research within the field of CSR in developing countries.

  • 27.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Användarens roll vid prestationsmätning för miljö: En fallstudie på Växjö kommun2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: The user's role in Environmental Performance Measurement- A case study on Växjö municipality

    Background: Increased awareness of the environment in society, growing public pressure and more regulations have affected public organisation's efforts in the environmental field. The result of this effort is that environmental performance measurements have been implemented from the private sector so that public organisations can demonstrate improvements and make evaluations of their work on environmental issues. However, researchers argue that collecting information about performance is not enough, the information also needs to be used in the organisation. Therefore it became interesting to study how public sector managers use information from Environmental performance measurements and why the information is used.

    Purpose: The purpose of this study is to describe and analyse how managers at Växjö municipality use information from Environmental Performance Measurements and explain why the information is used. In addition, the study aims at providing improvement proposals that support Växjö municipality's work on Environmental Performance Measurement.

    Methods: This study is a qualitative case study with Växjö municipality as the case. In collecting data, qualitative interviews have been conducted, but data is also collected through internal documents, such as Växjö municipality's Environmental Program

    Results and conclusions: The study's results shows that managers at Växjö municipality mainly use information from Environmental Performance Measurements for internal purposes, although some managers are more likely to use information than others. The study's results also shows that the work on environmental Performance Measurement can be further developed.

  • 28.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Andersson, Gabriel
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Belöningssystem och motivation: En flerfallsstudie på företag inom byggbranschen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Reward system and motivation – A multi-case study in the construction industry

    Authors: Philip Adamsson, Gabriel Andersson, Johannes Petersson

    Examiner: Elin Funck

    Supervisor: Natalia Semenova

    Background and problem: A reward system is an instrument that is widely used, where management with help of a functional reward system can get a desired behavior from an employee. How a reward system is designed differs between sectors. The construction industry is a sector bordered by conflicts of interest between employers and employees. Is there a match between the employer's intention with reward systems and employee’s perception of the reward system? There are multiple rewards that can provide a desired behavior, but what is it that really motivate employees in the construction industry.

    Purpose: The purpose of this study is to describe how the reward system is designed in the construction industry. Furthermore, the purpose of the study is to see if the employer's intentions and the employee's perception of the reward system is consistent. The study also intends to describe why, or why not employees feel that the reward system motivates them.

    Methods: We conducted a multi-case study of Svensk Vattenbilningsteknik AB and TECAB Ytskyddsprodukter AB. Both companies are active in the construction industry. Empirical material were obtained through semi-structured interviews. The study had a deductive research approach.

    Conclusion: We can conclude that employers should focus on the purpose of their reward system to design a functional system. According to the study, a reward system should contain a combination of financial and non-financial rewards. Finally, a financial bonus should be a part of a construction company´s reward system, because it increases employee motivation and satisfaction.

  • 29.
    Adamsson, Sandra
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Lundell, Sophie
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Creating a win-win-win-win situation: En fallstudie av den sociala entreprenörens motivation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Socialt företagande utmärks av entreprenörens förmåga att identifiera samhällsproblem och tillmötesgå de sociala behoven i samhället. Det finns olika definitioner av socialt entreprenörskap, och dessa antyder att de styrande drivkrafterna skiljer sig ifrån de i traditionellt entreprenörskap. De motivationsfaktorer som den sociala entreprenören har skulle kunna återspeglas i hur verksamheten bedrivs och hur organisationens grundtankar förmedlas ut i företaget. Vidare skulle detta kunna ha en påverkan i strävan efter företagets uppsatta mål, vare sig deär socialt, miljömässigt eller ekonomiskt motiverade.

    Problemformulering: Vad finns det för drivkrafter hos en social entreprenör samt hur genomsyras det i företaget?Syfte:Syftet med uppsatsen är att genom fallstudie skapa ökad förståelse för den sociala entreprenören samt hur den motivation som finns visar sig iverksamheten.

    Metod: För uppsatsen har en kvalitativ ansats valts,och baseras på en fallstudie av ett företag vars verksamhet utgår ifrån socialt entreprenörskap. Data har samlats in via ett abduktivt tillvägagångssätt, genom semi-strukturerade intervjuer, observationer och teoretisk insamling.

    Slutsats: Uppsatsen påvisar de drivkrafter som finns hos den sociala entreprenören. Exempelvis att det primära målet är att uppnå en positiv social-och miljömässig påverkan i samhället, snarare än att generera en ekonomisk vinst. Andra drivkrafter är samtidigt att motivera och utbilda personalen inom medvetenhet om hållbarhet, säkerhet och kvalitet.

  • 30.
    Adielsson, Tobias
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Björkander, Christoffer
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Att skapa förtroende: En studie om hur personaluthyrningsföretag arbetar med förtroende mellan rekryterare och företagskunder i Växjöregionen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­‐structured interviews.Research findings: Through the study’s interviews and their results is it possible to see that staffing companies in Växjö is working with trust. The conclusion is that staffing companies is working a lot and similar with competencies and contractual. But it differs how they work with benevolence. It seems that the staffing companies does not work a lot with benevolence and it depends on the recruiter if they want to work withbenevolence and goodwill or not and how they will do it.

  • 31.
    Adler, Martin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Saltin, Love
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Den lille Krigaren: - En studie om hur svenska SMF kan etablera sig på välutvecklade marknader2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna rapport har vi valt att undersöka hur svenska SMF har gått tillväga för att lyckas etablera sig på en mogen och välutvecklad marknad. Genom att analysera det resursbaserade synsättet samt vilken etableringsform företag har använt sig av vid expansion så har vi haft som syfte att beskriva vilka specifika resurser samt vilken etableringsform som har varit viktigast för företagen när de har tagit beslutet om en expansion. Vi har vidare analyserat de barriärer och konkurrens som gjort att företagen valt att genomföra expansionen på ett specifikt sätt. För att kunna uppfylla syftet med uppsatsen har vi använt oss av en kvalitativ flerfallstudie med företag från olika regioner i Sverige.

    Vår teoriteska referensram har bestått av Barneys (1991) resursbaserade synsätt, olika etableringsformer samt Michael Porters (1980) teori om etableringsbarriärer.

    I vår analys så kopplar vi ihop vår teoretiska syntes med vår insamlade empiri för att kunna urskilja vilken/vilka resurser som har varit avgörande för företagens val av etableringsstrategier vid en expansion till en mogen marknad. Vi har även analyserat hur barriärer och konkurrens påverkat vid val av etableringsstrategier.

    Vi har baserat på denna analys kunnat dra slutsatsen att de teknologiska, entreprenöriella samt storleksmässiga resurserna har varit de mest essentiella resurserna för de undersökningsföretag vi studerat. Detta stärks genom att de tre undersökningsföretagen alla besitter en teknik som är unik, och att ge baserat på denna teknik lyckats skapa och implementera en etableringsstrategi som har anpassats efter både resurser och marknad. Detta har även lett till att vi har dragit slutsatsen att det inte finns något specifikt etableringstillvägagångssätt, utan att detta måste anpassas efter förutsättningar och marknad. Vidare har vi även sett att alla företag nyttjat en differentieringsstrategi, där vi dragit slutsatsen att denna strategi gjort att de itne har haft någon större påverkan från konkurrenter.

  • 32.
    Adolfson, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jansson, Victoria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stadskampen om kunderna – En studie om värdeskapande i handelsplatser2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented. Furthermore, we have accomplished personal interviews category business- men and women from the trade sector in Kalmar. The conclusion has been submitted in different elements within a servicescape where cooperation between different industries, importance of attractive meeting places and pleasant atmosphere were the core findings for value creation. If a city centre corresponds to the findings of value added elements, it is argued to be a strong competitor in today’s concrete retail market

  • 33.
    Adolfsson, Diana
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Kristin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sjögren, Dennis
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Vad kostar din tröja?: En studie om hur textilföretag kan styra och kontrollera sina leverantörer i etiska frågor.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Vad kostar din tröja?

    Datum: 2014-01-15

    Författare: Diana Adolfsson, Kristin Pettersson, Dennis Sjögren

    Nivå: Kandidatuppsats i ekonomistyrning 15 hp

    Handledare: Petter Boye

    Examinator: Thomas Karlsson

    Problem och Syfte: Globalisering har idag medfört att produktion och andra processer inom företag har förlagts i olika länder runt om i världen. Svenska textilföretag gör inköp främst från Asien och oftast ägs inte fabrikerna av företagen utan de har sin produktion placerad hos olika leverantörer. Negativa händelser inom textilindustrin kopplat till arbetsvillkor, miljö och djurskydd har under årens lopp avlöst varandra och högre krav på att företagen ska ta ett större ansvar i etiska och sociala frågor ställdes från olika intressenter. Dock medför antalet leverantörer tillsammans med andra faktorer som kulturella skillnader komplikationer inom uppföljningen av ställda krav. Huvudfokus i studien är att identifiera möjliga verktyg för att styra och kontrollera leverantörerna i etiska frågor. Vidare undersöks vilka svårigheter anställda i företagen upplever med styrningen och kontrollen vilket vi relaterar till intressenters krav värderingar och företagens strävan att leva upp till dessa. Slutligen kommer textilföretagens affärsrelation till leverantörerna undersökas och vad har de för betydelse för styrningsarbetet.

    Metod: Undersökningen är av kvalitativ karaktär där en abduktiv ansats tillämpats. Totalt genomfördes sex intervjuer för insamling av primärdata. Fem utgjordes av medelstora och stora företag inom textilbranschen och återstående med en universitetslärare på textilhögskolan i Borås. Ett utav de ledande textilföretagen inom CSR är H&M där insamlad information kommer från deras hemsida vilken ger uttömmande svar angående deras arbete inom området.

    Slutsats: Studien har identifierat nio verktyg företagen använder och kan använda sig av i arbetet med att styra och kontrollera leverantörerna i etiska frågor. Upplevda svårigheter angav anställda i företagen vara kulturella skillnader och geografiskt avstånd vilket leder till att intressenters krav och förväntningar blir svåra att leva upp till. Verktygen i studien som framkommit tillsammans med att bygga nära och långsiktiga relationer kan bidra till att skapa en verksamhet som lever upp till intressenters värderingar.

  • 34.
    Adolfsson, Emelie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Persson, Robert
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Musikbranschen: Från demo till upplevelse2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?

    Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio. These seven interviews gave us foundations for our analysis. We choose the qualitative method to come closer and get a deeper understanding of the studied topic.

    Conclusion: In the final chapter we present our conclusions of the study. We have found that there have been some changes of the traditional process and for the different actors that participate within the process of recorded music. We have identified that there are new opportunities for an artist and musicians to get a breakthrough in a business that are characterized of hard competition, since there are a lot of music in the market today. Another conclusion we have drawn is that the consumer has gained more power and contribute to the process through that they require more and more access to the artist. The underlying reasons for this change, and also for the transfer of power to the costumers, are the development of the technology which has forced the music business to adapt their business models to this change.

  • 35.
    Adolfsson, Henrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Davidsson, Elias
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Why even bother?: Exploring consumer perceived risks and benefits of online personalized advertisements2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of online personalized advertisements has drawn attention among firms, in efforts of acquiring and maintaining competitive advantage. By collecting individual consumer information, firms are able to personalize advertisements to specific individuals in online contexts.

    The collection and use of individuals’ personal information have given rise to privacy concerns among consumers. However, contemporary research displays disparate conclusions regarding the extent to which these privacy concerns influence the effectiveness of online personalized advertisements. In order to provide insights regarding this discrepancy, this study explored the theoretical foundations of consumer perceived benefits and risks, upon which contemporary research was based.

    Two focus groups were conducted to explore how consumers perceive benefits and risks of online personalized advertisements. Using pattern matching, the interpretation of the empirically gathered material implied that consumer perceived benefits, in form of perceived relevance, appears to be insufficient in appealing to the interests and preferences of consumers. Instead, consumers’ perceptions of relevance appear to be dependent on several elements.

    Furthermore, the findings imply that consumers are aware of the risks through personal information disclosure, yet appear to be unconcerned by them. Instead, consumers seem to possess a sense of hopelessness in online environments, that attempts to restrict the availability of their personal information are pointless.

  • 36.
    Adolfsson Karlsson, Ann-Louise
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svanberg, Kristina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Strand, Lennart
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Småföretagens finansiering vid ökat kapialbehov: -En fallstudie med tre småföretag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

     

    Examensarbete G3 i företagsekonomi, Ekonomihögskolan vid Linnéuniversitetet Kalmar/Växjö, ekonomistyrning, Kurskod, 2FE90E VT 2011

     

    Författare: Ann-Louise Adolfsson Karlsson, Kristina Svanberg,Lennart Strand

    Handledare: Anders Jerreling

    Titel: Småföretagens finansiering vid ökat kapitalbehov.

    Bakgrund:Regeringens mål är att fler ska våga starta egna företag och att fler företagare ska våga satsa för att växa. I Lissabonprogrammet står det att man vill skapa ett europeiskt mervärde där små och medelstora företag måste få bättre tillgång till kapital och lån så att de kan utveckla hela sin potential. Vi har via tidigare forskning och egna erfarenheter sett att småföretag ofta har svårt att hitta rätt finansieringsform.

     Syfte: Vårt syfte är att beskriva hur våra undersökta småföretag finansierar sitt ökade kapitalbehov samt att beskriva de finansieringsproblem företagen upplever.

    I huvudsyftet ingår följande frågeställningar:

    ”Hur finansierar småföretag sitt ökade kapitalbehov?”

    ”Vilka finansieringssvårigheter har småföretag i Sverige vid ett ökat kapitalbehov?”

    Avgränsningar: Vi har undersökt tre svenska småföretag för att se hur de finansierar sin verksamhet och vilka finansieringssvårigheter de upplever.

    Metod: Vi har genomfört en flerfallstudie med tre småföretag. Vi har använt oss av semistrukturerade intervjuer bestående av en serie öppna frågor som bygger på en förutbestämd intervjuguide kring vårt tema. Vidare har vi använt oss av fallföretagens årsredovisningar.

    Resultat, slutsatser: I vår undersökning har vi sett att våra småföretag helst vill använda sig av egna medel, d.v.s. finansiera sig enligt ”pecking order”-modellen. Det egna kapitalet underlättar för företagen att bibehålla sin självständighet och säkerställer att man har kvar kontrollen i företaget. Däremot så räcker oftast inte de egna medlen till och därmed behöver företagen använda sig av externt kapital. Då alla våra företag har en etablerad kontakt med sina banker anser de inte att det skulle vara några problem att erhålla nya banklån om investeringen verkar lönsam. Däremot är småföretagen försiktiga med att låna externt kapital då det medför ovillkorliga utbetalningar i form av ränta och amorteringar. Vi har sett att istället för att använda sig av externt kapital väljer småföretagen bort vissa investeringar vilket går emot regeringens målsättning.

    Förslag till fortsatt forskning: Vi har i vårt uppsatsarbete funnit att de småföretag vi undersökt upplever stora svårigheter vid ansökning av bidrag. Därför anser vi att det skulle vara intressant med en fortsatt forskning om hur bidragssystemet för småföretag i dag är uppbyggt och hur man skulle kunna förenkla för småföretag vid bidragssökande.

  • 37.
    Adomaviciute, Ugne
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Seskas, Simonas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Management of Short-term Capital Flows in China2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our essay focuses on short-term capital inflows and their effects on China’s economy.The reason for this work was the increasing vulnerability of China’s economy and the risk of newupcoming world financial crisis, all because of uncontrollable amounts of speculative capitalflows. Because of this problem, we raised a main question that we try to answer in this essayhowto reduce the possibility and the severity of the future financial crisis in China? In order tosolve this problem, first we searched for the existing theory of capital flows, mainly short-termcapital inflows. We analysed why investors choose capital flows and some specific countries,why it is profitable, but also risky and what could be done by countries, to stop these inflows orat least to diminish their effect on domestic markets. After that, we looked for past experiencesof countries faced with surges of capital flows and their measures for controlling them, weanalysed, if the theoretical tools were actually effective in reality. To finish the model, weapplied these measures to China’s economy and gave our viewpoint on what could be changedin order to avoid the dangers of short-term capital inflows. Last, we sum up the whole essay andsuggest the best mix of measures that China could use to control capital inflows as well as theireffects on the economy.

  • 38.
    Adén, Emil
    et al.
    University of Kalmar, Baltic Business School.
    Barray, Aline
    University of Kalmar, Baltic Business School.
    Go Green in the Automotive Industry: Open and Networked Innovation applied by Tesla Motors and Renault2008Independent thesis Advanced level (degree of Magister), 20 poäng / 30 hpStudent thesis
    Abstract [en]

    In today’s economical world, companies realize the importance to build corporate strategies on innovation to sustain a continuous profitability. Innovation is a crucial issue to develop a competitive advantage. In our networked economy, companies can not only rely on in-house activities anymore to raise creative and come up with breakthrough innovations they need to collaborate with actors from the external environment. Firms have to think outside their own boundaries to leverage the complementary resources and capabilities needed to innovate. Partnerships help to ensure firms’ future successes.

    The purpose of our study is to understand how companies, operating in the automotive industry, integrate ‘Open and Networked Innovation’ concepts in their corporate strategy to enhance their environmental friendly profile. As far as the EV market is concerned, our study will also lead to determine the Key Factors of Success and the barriers that companies have to face when they want to launch an electric car in the market.

    Various theoretical approaches have been developed over the time about Open Innovation and Networked Innovation. The dilemma of paradoxical organization needs of radical innovation, exposed by Dr Sigvald Harryson, is our theoretical starting-point to analyze company’s ability to find the right equilibrium between exploration and exploitation and absorptive capacity. Further on, we explore the question of absorptive capacity to know how firms identify, acquire, transfer and transform knowledge.

    Thereafter, the theoretical framework is confronted with empirical data based on a qualitative and abductive approach of two case studies – Tesla and Renault. Interviews with Tesla, located in the Silicon Valley, California, USA, have been conducted. We also met two key employees in Renault’s headquarter, Paris, France. Interpretation and explanation of the data collected is reported in our analysis of each case as well as in the cross-case analysis. A presentation of our recommendations and conclusions conclude our master thesis.

  • 39.
    Af Geijerstam, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Tornell, Anna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nya marknader - nya möjligheter: Lansering av småvitt2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 40.
    Agebjörn, Lina
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Forsbring, Maria
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sommar, sol och styrning: Styrning av säsongsanställda i turismföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismbranschen anses vara en av världens största näringar och har i Sverige fortsatt växa under en lång tid och i relation till Sveriges totala ekonomi och sysselsättning har turismnäringen en stor betydelse. Ett stort problem inom turismnäringen är de säsongsvariationer som präglar branschen och bland annat innebär att företag behöver anställa personal för en kort period. Det har visat sig vara svårt att få tag på personal som vill jobba under endast några veckor av året och som har de kvalifikationer som krävs för jobbet. När företagen inte kan anställa personal som helt och hållet uppfyller alla krav så är det istället viktigt att utveckla styrsystem så att personalen arbetar i enlighet med företagets mål. Det behövs olika styrsystem beroende på vilket slags arbete som ska utföras och det är arbetsuppgifterna som avgör vilken form av styrning som passar. De olika styrsystem som behandlas i denna studie är regelstyrning, resultatstyrning och kulturstyrning. För att undersöka hur chefer i säsongsbetonade turismföretag använder sig av olika former av styrning genomfördes intervjuer med chefer som hade personalansvar. Efter genomförda intervjuer sammanställdes materialet och analyserades. Det framkom slutligen att cheferna hade varierande tillvägagångssätt i sin styrning av de säsongsanställda, men att likheter kunde hittas mellan deras styrsätt. De flesta använde sig av regelstyrning i varierande utsträckning men kombinerade även regler och detaljerade arbetsbeskrivningar med att sätta upp mål och skapa gemenskap i företaget. Men det allra viktigaste, vilket alla chefer poängterade, var att det var den säsongsanställdas personlighet som avgjorde om personen skulle anställas, vilken form av styrning och till vilken grad styrningen behövdes. 

  • 41.
    Agerström, Jens
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Carlsson, Rickard
    Lunds universitet.
    Why does height matter in hiring?2013Report (Other academic)
    Abstract [en]

    Although previous research has established that physical height matters in hiring contexts, it is less clear through which channels height exerts its effect. The current research examines several potential components of the height premium: warmth, competence, job competency for a leadership position, physical health, and attractiveness. We made target individuals taller or shorter by digitally manipulating photographs, and attached these to job applications that were evaluated by real recruiters. The results show that in the context of hiring a project leader, the height premium consists of increased perceptions of the candidate's general competence, job competency, and health, whereas warmth and attractiveness seem to matter less.

  • 42.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    From profession to product: Commodication of the Swedish audit profession 1989-20102012Conference paper (Refereed)
    Abstract [en]

    During the last three decades auditing has increasing been viewed as a commercial activities. The Big4 accounting firms are some of the largest consultant firms in the world, highly profitable and with increasing market shares. Tasks that earlier has been defined as professional services has increasingly became commoditized and marketed as other goods.

    From the perspective of theory on profession the process of developing professional knowledge into marketable goods and it influence on the legitimacy of the profession is important issues.

     

    This paper presents a study of how the professional association of Swedish auditors has presented this development and attempted to legitimacy it in the eyes of the profession and the general public in the association’s magazine between the years of 1989-2010. Building on Abbotts (1991) discussion on different forms of expertise knowledge and Suddaby and Greenwood (2001) discussion of commodification and commercialization of professional knowledge we discern four areas utilized by the Swedish audit profession for presenting and legitimizing commodification of the audit function: (1) attributes connected to the professional role of an auditors increasingly become depersonalized (2) the knowledge of the auditing processes become externalized and standardized in different audit standards (32) the development of so-called Multidisciplinary Practices implies an increasing product range in audit firms implying a less salient role for auditing within these firma (4) a transferring of this commodification from the large accounting firms to smaller audit firms through a translation of the professional association of “auditing” into a number different services (product differentiation). The contribution of the paper is to describe and theorize how a commodification of a profession is diffused and how commercial and professional forces co-operation in such transformation of the audit profession

  • 43.
    Agevall, Lena
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences. Statsvetenskap.
    Jonnergård, Karin
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Ekonomistyrning.
    Management by documents - a risk of de-professionalizing?2007In: In tension between Organization and Profession: Professionals in Nordic Public Service, Nordic Academic Presss, Lund , 2007, 33-56 p.Chapter in book (Other (popular science, discussion, etc.))
    Abstract [en]

    If we have to document our professional action, will we then only perform the actions that we are supposed to document? This question reflects the content of this chapter. The chapter includes a frame of reference for studying control of professionals in organizations and illustration on different types of professional controls.

  • 44.
    Agevall, Ola
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    A Science of Unique Events2009In: The Protestant Ethic and the Spirit of Capitalism, W.W. Norton & Company, New York , 2009, 155-179 p.Chapter in book (Other academic)
  • 45.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Schumpeter's invitation: Sociology and the entrepreneur of economic theory2010In: From Linnaeus to the future: Letters from afar / [ed] Sven E O Hort, Växjö: Linnaeus University Press, 2010, 13-23 p.Chapter in book (Other academic)
  • 46.
    Agevall, Ola
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Varför homo economicus inte är girig2001In: Vår tids ekonomism: En kritik av nationalekonomin, Boréa, Umeå , 2001, 57-80 p.Chapter in book (Other (popular science, discussion, etc.))
  • 47. Ahl, Helene
    et al.
    Berglund, Karin
    Stockholms universitet, Management & Organisation.
    Pettersson, Katarina
    Tillmar, Malin
    Can government support both women and entrepreneurship?2014Conference paper (Other academic)
  • 48.
    Ahl, Helene
    et al.
    Högskolan i Jönköping, HLK, Livslångt lärande/Encell.
    Berglund, Karin
    Stockholm University.
    Pettersson, Katarina
    Swedish University of Agricultural Sciences.
    Tillmar, Malin
    Linköping University.
    Can governments support both women and entrepreneurship?  2014Conference paper (Refereed)
    Abstract [en]

    Feminism in Sweden as well as in the other Scandinavian countries was largely formulated as state feminism. The women’s movement has cooperated with feminists in the state, resulting in societies that count as the most gender equal in the world. The Scandinavian countries are consistently ranked in the top position on international gender equality indices. The state has provided a large publicly financed welfare sector that both employs many women, and makes it possible to combine work and family through family friendly policies. The last decade has seen a political change influenced by neoliberal thought, in which politicians hand over welfare state responsibilities to the market, and instead encourage entrepreneurship, not least among women. The Swedish government has since 20 years back programs and policies to promote women’s entrepreneurship. The Swedish state has during the same period shrunk the public sector and privatized many operations in services and care, which traditionally employ many women. Instead, women are encouraged to start businesses in former public sectors. Empirical studies suggest however, that all of the increase of women’s entrepreneurship in these sectors is within low-paid, micro service businesses, typically child minding.

    Traditional state feminism has also changed character. Instead of public regulations, market solutions are advocated. In this paper we ask how to theorize this change from a feminist theory perspective; we ask what the implications for feminist action are, and we ask what consequences for women’s position in society are. We use research literature and policy texts as our empirical material and conduct a critical literature analysis. We conclude that the entrepreneurship discourse challenges, and possibly weakens state feminism and feminist action as we have known it in the Scandinavian countries, but may also offer new forms of feminist resistance, on market terms. 

  • 49.
    Ahl, Helene
    et al.
    Högskolan i Jönköping, HLK, Livslångt lärande/Encell.
    Berglund, Karin
    Stockholms universitet.
    Pettersson, Katarina
    Sveriges Lantbruksuniversitet.
    Tillmar, Malin
    Linköpings universitet.
    Entrepreneurship for Equality?2013Conference paper (Refereed)
  • 50. Ahl, Helene
    et al.
    Berglund, Karin
    Stockholms universitet, Management & Organisation.
    Pettersson, Katarina
    Tillmar, Malin
    Entrepreneurship for equality?2013Conference paper (Other academic)
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