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  • 1. Aaboen, L
    et al.
    Lindelöf, Peter
    University of Kalmar, Baltic Business School.
    Löfsten, H
    Critical dimensions for technology transfer Incubator-facilitated links between finance, academia and NTBFs2008In: International Journal of Management and Enterprise Development, ISSN 1468-4330, E-ISSN 1741-8127, Vol. 5, no 3, p. 331-335Article in journal (Refereed)
    Abstract [en]

    This paper explores incubator facilitation of technology transfer for their New Technology-Based Firms (NTBFs). Empirical evidence gathered from six interviews with incubator managers, together with a survey of 131 NTBFs in incubators in Sweden, in 2005, and the findings made in a survey of 273 NTBFs situated inside-and-outside Science Parks in 1999, are used for the exploration. It is suggested that incubators do facilitate technology transfer for their NTBFs. It is further suggested that the development towards increased ability to facilitate technology transfer will continue as a results of the efforts made on the incubator and systemic level.

  • 2.
    Aaboen, Lise
    et al.
    Norwegian University of Science and Technology, Norway.
    Laage-Hellman, Jens
    Chalmers University of Technology, Sweden.
    Lind, Frida
    Chalmers University of Technology, Sweden.
    Öberg, Christina
    Örebro University, Sweden.
    Shih, Tommy
    Örebro University, Sweden.
    Exploring the roles of university spin-offs in business networks2016In: Industrial Marketing Management, ISSN 0019-8501, Vol. 59, p. 157-166Article in journal (Refereed)
    Abstract [en]

    This paper identifies different university spin-off (USO) roles related to resource interaction among business parties. It does so by mapping how USOs become part of business networks in terms of their roles relative to other parties. The theoretical frame of reference focuses on roles and resource interaction based on an industrial network approach to business markets. The empirical research is based onfive cases of USOs representing a variety in terms of technology, degree of newness, sector, and area of application. As a result of the analysis, three different roles are identified: the USO as resource mediator, resource re-combiner and resource renewer. These roles reflect how USOs adapt resources to, or require changes among, business parties' resources. The paper also discusses the main resource interfaces associated with the three roles and related challenges. The paper contributes to previous research through illustrating USOs' roles relative to business parties from a resource interaction point of view, and by pointing to the establishment of new companies in business networks as a way of implementing innovation. Finally, the paper discusses the managerial implications of the research in terms of the USO's need to understand which role to take and how to develop it.

  • 3. Aaboen, Lise
    et al.
    Laage-Hellman, Jens
    Chalmers University of technology, Sweden.
    Lind, Frida
    Chalmers University of technology, Sweden.
    Öberg, Christina
    Örebro University, Sweden.
    Shih, Tommy
    Lund University, Sweden.
    University spin-offs and their roles in business networks2014In: IMP Conference, 1st - 6th September 2014, Bordeaux, France, 2014Conference paper (Refereed)
  • 4.
    Aaboen, Lise
    et al.
    Chalmers tekniska högskola.
    Lindelöf, Peter
    The University of Nottingham.
    von Koch, Christopher
    School of Economics and Commercial Law, Department of Business Administration, Göteborg.
    Löfsten, Hans
    Chalmers universitet.
    Corporate governance and performance of small high-tech firms in Sweden2006In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 26, no 8, p. 955-968Article in journal (Refereed)
    Abstract [en]

    The approach uses data from a sample of 183 small high-tech firms, new technology-based firms (small high-tech firms) in Sweden (54 variables under the headings of work experience, board and advice, financing, motivation—performance priorities, technological innovation and strategy). This study identifies some core areas of importance in corporate governance. Few managers in this study had a strong background and experience of finance and the preparation of business. Only 64 per cent of the managers have had previous work experience before starting the firm. The survey makes it clear that the small high-tech firms are likely to have a strong link with banking institutions. The consequence of these links is that most of the firm's capital supply is from banks, and that there are strong ownership links between banks and industry. The background of the founder does seem to have had an effect on the problem of financing and ownership issues. It is private sector organizations (banks) and families that are most frequently consulted by small high-tech firms (However, low means). It is also the private and public sector organizations, in connection with external board membership, regional development agencies and banks that are most frequently consulted. In the future, it is reasonable to search for factor patterns that can begin to explain and predict the direction of corporate governance in small new technology-based firms.

  • 5.
    Aarnio, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Erlandsson, Ida
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket: En studie om destinationsutveckling2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.

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  • 6.
    Abazi, Valbon
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Emilsson, Jonas
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Bengtsson, Daniel
    Växjö University. Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Fallstudie på Andritz - Styrkortets utformning och användning: -2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 7.
    Abd, Naimul
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Forouzan, Mona
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Overcoming social constraints for immigrantentrepreneurs in Sweden2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Entrepreneurship is in full-swing across the globe and it is widely regarded as a sustainable solution to long-unresolved economic issues like unemployment and poverty. Immigration is also a growing reality and the immigrating individuals can contribute to the new societies either by settling for a job or launching a business as an entrepreneur and in turn creating more jobs. However, social constraints are a key hurdle in the way of immigrant entrepreneurs. This paper aims to not only understand the social constraints faced by immigrant entrepreneurs but also provide a set of guidelines on how to overcome these social constraints. A qualitative research study focused on immigrant entrepreneurs in Sweden was designed around this purpose and was conducted in two cities of Sweden. Entrepreneurs in the study were from diverse nationalities of origin and business sectors. Key social constraints identified through the study are cultural differences, differences in business practices, and language – all acting as a wall for foreign entrepreneurs. Networking – both business and social – is regarded as the main solution to overcome these barriers and the weight for this lies equally on state, entrepreneurship industry, and the immigrant entrepreneurs. Immigrant entrepreneurs can overcome the social constraints by also researching their business area in detail as well as marketing themselves and their businesses especially by establishing a strong and trustable social media profile. Government needs to recognize the diversity of immigrant entrepreneurship communities and create tailor-made social interaction programs for different nationalities, educational backgrounds, and business sectors. It can also project positive image of successful immigrant entrepreneurs not only to inspire other immigrant entrepreneurs but also to increase trust regarding immigrant entrepreneurs among native population. Another important step by government could be early orientation for immigrant entrepreneurs to Swedish business market. Entrepreneurship advisory industry needs to understand immigrant entrepreneurs better and organize more multi-cultural events to lower the barriers between native and immigrant communities.

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  • 8.
    Abdillahi, Mohammed
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ghayoomi, Khaled
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Anpassning av belöningssystem under konjunkturnedgångar: – En kvalitativ studie av Länsförsäkringar, Kalmar Bilcentrum AB, Goexcellent och Swedbank2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Bakgrund: I de flesta företag och organisationer finns det idag någon form av belöningssystem som har till syfte att motivera anställda till att prestera goda resultat men också att göra företaget till en både framgångsrik och attraktiv arbetsgivare. Belöningar kan vara av olika slag, materiella, immateriella, individuella, kollektiva, omedelbara eller långsiktiga. Företag och marknaders förutsättningar kan ändras under konjunkturnedgångar vilket påverkar företagens målsättningar och strategier.

    Syfte: Syftet med denna studie är att analysera hur företag anpassar sitt belöningssystem för att motivera sina anställda under konjunkturnedgångar.

    Metod: Studie är genomförd med kvalitativ forskningsmetod med en induktiv forskningsansats. Studien har genomförts av en semi–strukturerad intervjumetod då vi intervjuade fyra chefer från fyra olika företag.

    Slutsats: företagen väljer sitt belöningssystem av strategiskt syfte för att påverka relationen mellan företag och anställda. Vi kan även se att våra respondenter lägger stor tyngd på icke monetära belöningar för att ge anställda en inre belöning. Studien visar att tre av fyra företag som vi har studerat har blivit berörda av konjunkturnedgången vad gäller personalens motivationsnivå. Följden utav detta visar att två av dessa företag dessutom har anpassat sitt belöningssystem efter konjunkturläget.

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  • 9.
    Abdoulkader, Safa
    et al.
    Linnaeus University, School of Business and Economics, Department of Management (MAN).
    Janson, Hanna
    Linnaeus University, School of Business and Economics, Department of Management (MAN).
    Revisionskvalitet i familjeföretag: En studie om bolagsstyrning och revisionskvalitet i medelstora och stora familjeföretag2023Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 10.
    Abdul, Daria
    et al.
    Linnaeus University, School of Business and Economics, Department of Management (MAN).
    Samuelsson, Frida
    Linnaeus University, School of Business and Economics, Department of Management (MAN).
    Blir ett plus ett verkligen två?: En kvalitativ fallstudie om hur en privat organisation hanterar spänningar i styrningen efter företagsförvärv2023Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract 

    Master's thesis, Master of Science in Business and Economics - Controller, Linnaeus University School of Business, Växjö, spring semester 2023. 

    Title: Does one plus one really equals two? 

    A qualitative case study on how a private organization handles management control tensions after an acquisition. 

    Background & problem

    Acquisitions have become a popular approach to achieve fast and high growth. Nevertheless, it has been shown that the majority of acquisitions fail due to the difficulty of integrating the structural, cultural and strategic differences of the companies. To address these differences, it is crucial to design a management control system that considers the systems of the acquiring and acquired firms. However, existing research has not shed light on how firms should construct their control systems following a completed acquisition. The lack of interaction between the two firms eventually led to internal conflicts, also known as management control tensions. 

    Purpose

    The purpose of this study is to examine an organization's management control system both during and after a business acquisition. Particular attention has been given to identify and illustrate the tensions that have arisen in management control and to investigate the underlying reasons for their emergence. Finally, the investigation also aims to find and explain how these tensions in management control are handled within a private organization. 

    Method

    The research has investigated a private organization that carries out corporate acquisitions. The starting point for this investigation has been through a qualitative research approach with semi-structured interviews, where a case study with an explanatory character has been applied. The empirical collection has been obtained from both the acquiring and acquired companies' employees. In addition, internal documents and annual reports have been used to complement the empirical material of the study. 

    Conclusion

    The study identified five management tensions that have arisen after acquisitions; "Power to employees vs Formal structures", "Old systems vs New systems", "Old monitoring procedures vs New monitoring procedures," "Old benefits vs New benefits", "Old identity vs New identity". The emergence of these management control tensions is explained on the basis that there are contrasts in the management control systems of the acquiring and acquired company. Moreover, it is because the acquired employees had expectations that were not met after the acquisition. In addition, institutional logics have been another contributing factor, with one logic weakening the other. How these five management control tensions have been tackled depends on the circumstances and is thus context dependent. 

    Keywords: Mergers and acquisitions, integration process, formal controls, informal controls, institutional logics, management control tensions 

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  • 11.
    Abell, Annika
    et al.
    University of Tennessee, USA.
    Lund, Kaisa
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
    How Can a Product Display Lead to Healthier Choices?: Horizontal and Vertical Organization of Foods and Beverages2023In: Society for Consumer Psychology Annual Conference 2023, San Juan, Puerto Rico, March 2-4, Society for consumer psychology , 2023Conference paper (Refereed)
  • 12.
    Abell, Annika
    et al.
    University of Tennessee, USA.
    Lund, Kaisa
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
    Biswas, Dipayan
    University of South Florida, USA.
    Can a Complement-Based Organization Lead to Healthier Choices?: Horizontal and Vertical Display of Foods and Beverages2022In: AMA Winter AcademicConference 2022: Reconnecting and Reconceiving theMarketplace / [ed] Humphreys, A. et al., American Marketing Association, 2022, Vol. 33, p. 224-227Conference paper (Refereed)
  • 13.
    Abelmazovs, Ivans
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Engström, Henrik
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Response strategies of traditional firms indisruptive times.: A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. Nowadays, a business shift is occurring from traditional to disruptive innovation models. One such model is that of the sharing economy. The aim of this thesis therefore targets the finding of the understanding and reaction, by analyzing and describing actions, of traditional hotel firms for sustaining their business in times when sharing economy firms become increasingly influential on the traditional business.

    Design/methodology/approach - An abductive approach was followed throughout the thesis spanning a qualitative data analysis of the empirical base of the study, which consisted of six semi- structured interviews of traditional hotel firms that were chosen through theoretical sampling. The multiple and holistic case study setup is a means of explaining response strategies in the hotel industry.

    Findings - The findings are that while some are aware of the growing impact of sharing economy on the mature industry, few firms have concrete strategies to sustain their own business in the light of the upcoming challenges. Moreover, the interviewed firms have lost large percentages of their traditional direct sales channels, making it essential to sell increasingly through online channels and third party providers such as online travel agencies. This adds to the challenge that the service offerings of sharing economy firms and established firms are becoming more comparable to each other, making it easier for the customer to compare directly which choice is preferable. The empirical data suggests that this is of relevance for both the leisure and business segment of travelers. However, there were also positive effects found, that the sharing economy is an opportunity for traditional firms to learn and for travel destinations to be boosted through increased supply and variety.

    Research limitations/implications - The chosen case study setup is a means of explaining responses from the hotel industry due to the sharing economy. However, there is an indication that a similar phenomenon can occur in a different mature industry, such as the taxi industry with Uber or the financial industry with Bitcoin. Moreover, this case had hotel firms operating on a 3-star level or higher, which imposes potential limitations for the applicability. However, for the research implications this thesis includes a model that contains theoretical description of a practical phenomenon within a shifting context.

    Practical implications - Traditional businesses must find new ways to highlight their unique values, core competences and what most significantly distinguishes their offering, for example beyond being an accommodation provider, in order to develop a sustainable business that can withstand the challenges in the 21st century. It is recommended for firms to assess their position in the market, their customers and competitors to decide on which strategy is best suited, as it may vary with every firm. Analogous, it is not recommended to rest on previous successes.

    Originality/value - Increasing influence of the sharing economy forces traditional firms to respond with their own strategic countermeasures. However, the response of traditional firms to the impact of sharing economy firms is not well described and has empirically been insufficient. In this way, the thesis contributes to the existing research on the sharing economy and its impact by studying the consequences for and responses of firms in a mature industry. Therefore, it addressed challenges in theory all well as in practice for the affected businesses. The finding and combination of response strategies in this thesis presents a valuable contribution to academia and practical implications for the mature industries.

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    Response strategies of traditional firms in disruptive times
  • 14.
    Abid, Umair
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ahmed, Bilal
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Semwoul, Shamaoun
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Managing Finished Goods Inventory at regional level: A case study on Dalda Foods (Pvt.) Ltd. Pakistan2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
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  • 15.
    Abo Sabih, Sara
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sutarzewicz, Emil
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Utveckling och förbättring av inköpsprocessen för transporter: En fallstudie på Wexiödisk AB i Växjö2020Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Development and improvement of the purchasing process for transports. A case study at Wexiödisk Ab in Växjö. 

    Background: An increasing number of companies choose not to perform transportation on their own and instead collaborate with third-party logistics companies. The purchasing process for transports is the process that ensures that the transport services for thecustomers are purchased. Wexiödisk experiences some problems regarding the purchasing process for transports in the form of lack of knowledge about the process’s activities, problems with standardization and feels that it is done in an old-fashioned way. This leads to waste, problems with delegation and inefficiency. An increased degree of outsourcing often leads to increased cost savings, but it is difficult to capture how costs change from managing the process internally to being managed by a third party.

    Purpose: The purpose of this study is to identify non-value creating activities that currently occurs in the purchasing process for transports by mapping the process, with the intention of developing and proposing improvement work. The purpose is also to identify and investigate how costs change and what factors may affect them in a potential outsourcing of the purchasing process for transports in SME, and to develop a cost model for identifying these costs.

    Method: This study is a one-case study using qualitative methods. Relevant data for the study were collected using un- and semi-structured interviews and as well as on-site observations. First, the process maps were created for the process for each market with theaim to create knowledge about the process’s activities and identifying non-value-creating activities. Subsequently, improvement proposals were identified to reduce waste. At the end, possible outsourcing of the process is analyzed and cost changes that can occur.

    Conclusions: The purchasing process for transport at Wexiödisk is characterized by anumber of manual work steps and short comings in the information flow that leads to waste, especially in the form of overworking. There are more non-value-creating activities regarding the process for the foreign market than the Swedish one. Improvement proposals that have been identified and can reduce waste are in form of digitalization and development of existing business systems and increased integration. Even increased standardization. Even increased standardization of the process can have positive effects on the process and a tool to achieve it is 5S. Several costs were identified by managing the process internally, especially indirect costs. The highest cost is personnel costs for the transport manager. Costs that may be incurred in outsourcing of the process were categorized into five categories, namely contract-related costs, transaction costs, entertainment and service costs, risk costs and hidden costs. These costs depend on various factors and the size may be greater or lower depending on different conditions.

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  • 16.
    Abou Osman, Andrei
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Gerzic, Amela
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Content creation activities related to content marketing through social media.: A qualitative study in a B2B context2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing.

    Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing.

    Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media.

    Research Question: How do companies handle content creation for content marketing through social media?

    Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context.

    Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.

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  • 17.
    Abraham, Yafet
    et al.
    University of Kalmar, Baltic Business School.
    Humolli, Ylli
    University of Kalmar, Baltic Business School.
    Yusuf, Muse
    University of Kalmar, Baltic Business School.
    Framtidsbedömningar: hur organisationer förhåller sig till bedömningar om framtiden2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att ta reda på vilka metoder som förekommer vid skapande av framtidsbedömningar samt hur de förhåller sig till de organisationer vi valt.

    Vi har i denna uppsats valt en kvalitativ metod i form av kvalitativa personliga intervjuer, då vi vill få en djupare förståelse kring framtidsbedömningar. Vi har samtidigt valt att arbeta utifrån ett abduktivt tillvägagångssätt.

    Med utgångspunkt från vårt syfte med uppsatsen, har vi identifierat fem metoder som används inom de organisationer vi har intervjuat. Dessa metoder är Intentions, Conjoint analysis, Expert opinions, Ekonometri samt Regelbaserade prognoser. I vår slutsats har vi kommit fram till att dessa metoder är vanligt förekommande inom de organisationer som vi har intervjuat, pga. att metoderna är enkla och billiga att framställa. Dessutom utnyttjas den kunskap och erfarenhet som finns inom organisationerna.

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  • 18.
    Abrahamsson, Anna
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Beckne, Stina
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Hur värderas en trend?: Lagerredovisning i konfektionsbranschen2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: How is a trend valued? Inventory accounting in the clothing industry.

    Background: Inventory is one of the major asset items in the balance sheet for clothing companies. It is therefore important that the valuation of it becomes fair and provides accurate information to the company's stakeholders. As trends today are moving faster, companies' inventories are subjected to greater obsolescence than before, making it harder to value. This means that companies in their pursuit of legitimate inventory accounting need to relate to their social context. This will be the basis for the study's problem and purpose, which therefore aims to identify the social factors that underlie inventory reporting in clothing companies.

    Purpose: The study intends to provide an understanding of how the social context shapes the accounting of inventories in the clothing industry. The purpose is to supplement the knowledge of how clothing companies responds to the challenges and uncertainties in inventory accounting.

    Method: Based on existing literature, a social context has been drawn up, to which companies need to relate its inventory report. The thesis then consists of a qualitative interview study with companies in the clothing industry. The purpose of the interviews is also to identify additional factors that may affect how companies inventory accounting shapes.

    Results / Conclusions: The results of the survey shows that companies today are aware of the problems with fast-paced trends, but that's nothing they take into major account in their inventory accounting. It also appears that the inventory valuation in the industry today is standardized.

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  • 19.
    Abrahamsson, Daniel
    et al.
    University of Kalmar, Baltic Business School.
    Eriksson, Jens
    University of Kalmar, Baltic Business School.
    Larsson, Martin
    University of Kalmar, Baltic Business School.
    Oberoende skivbolag i förändringstider: Om den förändrade affärslogiken i skivbolagsbranschen2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.

    From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear. Instead, the future will consist of music companies where the phonograms mainly will function in marketing purposes and the income will come from other sources like advertising, sponsorship and synchronisation et cetera. The record labels, as we know them, are indeed a fading phenomenon.

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  • 20.
    Abrahamsson, Evelina
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ollander Axelsson, Jonathan
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Belöningssystem i hotellbranschen: Dess utformning och bidrag till målkongruens2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med denna uppsats är att identifiera och analysera faktorer som påverkar utformningen av belöningssystem i hotellbranschen. Vidare syftar uppsatsen till att jämföra ledares och medarbetares perspektiv för att undersöka hur belöningssystemen bidrar till målkongruens.  

    Metod: Studien har genomförts med en abduktiv ansats och kvalitativ metod. Genom semi- strukturerade intervjuer har data samlats in från fyra hotell i Kalmar. Data har analyserats tillsammans med teorier för att uppfylla studiens syfte och besvara dess forskningsfrågor.

    Slutsatser: Ledarna spelar in på utformningen av belöningssystemet genom att belöna dem som de själva anser tillför något utöver det vanliga. Deras syn på rättvisa påverkar hur de delar ut belöningar och om man fokuserar på grupp eller individ. Ekonomiska förutsättningar styr belöningarnas storlek och budgetuppfyllelse leder till ytterligare belöningar. Att ingå i en hotellkedja bidrar med att kunna erbjuda belöningar som karriär- och utvecklingsmöjligheter men att inte tillhöra någon kedja ger däremot en större flexibilitet vid val av belöningar. En mix av individuella och gruppbaserade samt finansiella och icke-finansiella belöningar är att föredra för att uppnå målkongruens i en bransch som förutsätter samarbete. Kan man mäta prestationer på ett sätt som upplevs rättvist av medarbetare undkommer man svårigheterna med utdelning av individuella belöningar. Stämmer utdelade belöningar överens med medarbetares belöningspreferenser ökas graden av målkongruens. Finansiella belöningar kan kompensera bristande karriärmöjligheter. Icke-finansiella belöningar kan väga upp för avsaknaden av finansiella belöningar. Genom de studerade belöningssystemens utformning lyckas företagsledare på olika sätt skapa målkongruens.

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  • 21.
    Abrahamsson, Evelina
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Ollander Axelsson, Jonathan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Virtual leadership: Moving teams online during the covid-19 crisis2020Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Globalization and technological developments have made it possible to engage in virtual work modes. Globalization also enabled an enormous spread of the ongoing pandemic of covid-19. A situation that forced previously co-located teams to become virtual teams. This required an adaption for leaders to lead in an environment that differs vastly from traditional ones.We conducted a multiple case study with an abductive approach and qualitative method in which 10 semi-structured interviews were held with practitioners across 3 business cases that were experiencing a transition into a virtual work mode.The findings suggest that the work relations between leaders and followers change in several ways when previously co-located teams become virtual teams. This entails new challenges and a shift in the use of leadership styles as well as follower behavior.

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  • 22.
    Abrahamsson, Jens
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindblom, Niclas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Product Placement: A study about Swedes attitude towards product placements in Movies and TV-shows2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message.

    Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden.

    This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35.

    The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.

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    Abrahamsson, J & Lindblom, N. (2012)
  • 23.
    Abrahamsson, Lena
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Tsehaye, Isau
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Åkesson, Anna
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Vilket val gör företag gällande periodiseringsfonder?: En undersökning om vilka faktorer som påvekar beslutet2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning:

    Det finns olika valmöjligheter inom redovisning. Vilket val man gör styrs av vilket resultat man önskar visa. Det har just införts en ny lag som innebär att juridiska personer skall ta upp en schablonintäkt för sina periodiseringsfonder och vi bestämde oss för att undersöka vilka val företagen gjort och vilken betydelse olika faktorer har när de ska välja att sätta av till periodiseringsfonder eller ej.

    Vi valde ett deduktivt angreppssätt och de vetenskapliga teorier vi främst utgick ifrån var agentteorin och Positive Accounting Theory (PAT). Vi valde att undersöka om följande faktorer kan ha samband med vilka beslut man tar när det gäller periodiseringsfonderna: bonus till ledningen, företagens skuldsättningsgrad, storlek, bransch och ägarstruktur.

    Vi ställde samman en hypotes för varje faktor och i de fall vår ursprungliga rådata var kontinuerligt kvantitativ testade vi dessa hypoteser med hjälp av så kallade t-tester. I andra fall gjorde vi korstabeller med χ2-test.

    Från PAT är det endast skuldsättningsgraden som påvisar ett svagt samband. Signifikansnivån på de andra två faktorerna, bonus och storlek, var för höga för att visa ett samband och vi falsifierade därmed dessa. Att det inte föreligger något samband kan bero på att vårt urval är för litet eller att teorin inte är direkt applicerbar på svensk företagskultur. Av de två sista faktorerna vi testade var det bara ägarstrukturen som visade ett samband.

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  • 24.
    Abrahamsson, Marie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Andersson, Jenniann
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gapet mellan företag och konsument: CSR-kommunikation hos klädföretag2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer’s awareness and the consumer´s responsiveness to CSR. The consumer buying process connects the consumer to the company and how the company reacts and communicates.    Conclusions: The consumer lack adequate information to consume organic and fair-trade clothes. Social Entrepreneurs can help them overcome the issue, but needs to improve their CSR-communication. The gap between the company and the consumer can be describes by factors like supply, labeling, preconceptions, buying behavior and marketing.Keywords: Corporate Social Responsibility (CSR), Organic and Fair-trade clothes, Social entrepreneur.

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  • 25.
    Abrahamsson, Nils-Filip
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Att blogga om hus: En studie om hur mäklare använder sociala medier2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

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    Att blogga om hus
  • 26.
    Abrahamsson, Paulina
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Johannesson, Maja
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    The impact of the wet dyeing process on the environmental sustainability: A case study of IKEA and their usage of water, energy and chemicals 2022Independent thesis Advanced level (degree of Master (One Year)), 240 HE creditsStudent thesis
    Abstract [en]

    Background: As a company it is more important than ever to consider the environmental sustainability aspect within the whole supply chain and all the stakeholders. Studies show that people's concerns about environmental sustainability increases and will continue to grow in the future. The wet dyeing process is the part of the textile production that consists of liquor and contains three main steps which are pretreatment, coloration and finishing. This process is presented as the most water, energy and chemicals consuming process within the textile industry and because of that, it is important to investigate it to be able to improve the environmental sustainability. 

    Purpose: The purpose of the thesis is to increase the understanding of IKEA’s suppliers' current usage of water, energy and chemicals within the wet dyeing process. Followed by an identification of opportunities for improvements in the wet dyeing process, aiming to become more environmentally sustainable. 

    Method: Through interviews with two suppliers, information regarding IKEA’s current wet dyeing processes will be collected. After that, data from relevant theoretical sources will be collected to analyze possible improvements of methods and colorants that can be relevant for IKEA as well as other companies within the textile industry to implement. 

    Conclusion: For research question 1, the researchers reach the conclusion that IKEA’s supplier number one has a more environmentally sustainable wet dyeing process compared to the second supplier.. A conclusion is nevertheless drawn that improvements within both suppliers wet dyeing processes should be considered to become more environmentally sustainable. For research question 2, the researchers come to the conclusion that Spray dyeing is the best alternative method to implement for improving environmental sustainability within the wet dyeing process. The researchers also recommend companies to actively become a part of the development of bacterial colorants, the future of coloration. 

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  • 27.
    Abramsson, Alma
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies.
    Wärenkrona, Evelina
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies.
    From Breadbasket to Breadcrumbs: International economic turbulence as a domino effect of Russia's invasion of Ukraine2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The invasion of Ukraine has initiated significant challenges and risks for international businesses operating in the region or engaging in trade with Ukraine. The geopolitical tensions and economic instability resulting from the conflict can impact various aspects of international business operations, including supply chains, investments, trade, and reputation management. The purpose of this thesis is to examine wether or not Russia's invasion of Ukraine has triggered a domino effect causing economic turbulence in Europe. Additionally, the authors aim to identify the types of strategies employed by various European small and medium-sized enterprises (SMEs) to manage their international operations in the aftermath of the invasion. This study further intends to explore strategies that can enhance the resilience of businesses and coporate clients during periods of turbulence.

    In order to establish a solid foundation of the topic, this research has employed a qualitative strategy. By conducting semi-structured interviews, a wide range of data has been gathered, which have been analyzed in conjunction with the literature review. Through analyzing all gathered data, the outcome of the research illustrates how Russia's invasion of Ukraine has impacted various European small and medium-sized enterprises (SMEs) as well as the strategies employed to manage their international operations.

    Finally, the thesis concludes that despite the significant impact of the invasion on various firms, there is evidence that, initially, some companies actually experienced profitability due to the war before the domino effect took hold. Consequently, these firms adjusted their focus, restricting imports or exports to and from Russia and Ukraine. The findings of this study emphasize the importance for firms to employ creativity, decisiveness, and transparency, particularly in managing their public image and understanding customer dynamics.

  • 28.
    Abubakar, Nuhuman
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Shrestha, Rumee
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Impact of Digitalization on the Publlc Sector Organizations' Business Model: A case study of Ljungby Municipality2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: The public sector like all other sectors of the economy has been influenced by digitalization. Governments and policy makers are forced to rethink their operational models and business logics. Digitalization offers organizations new ways of creating, delivering and capturing values at the same time new relationships are ensured. However, to leverage these opportunities and to avoid being stagnant, organizations need to rethink their strategies and adapt their operations to suit the digital technologies.

    Purpose: This paper aims to understand the digitalization impact on the public organizations’ business models and managing the impact. The identified limited empirics in this context informed the purpose of this study.

    Design/methodology/approach: This study was designed as exploratory with a case study carried out. In total four semi-structured interviews were conducted with representatives of a municipality. A combined data and concept driven strategies were used to analyse the data collected to identify how digitalization impact the way the municipality create, deliver and capture value and subsequently how they innovate their business model to adopt to digitalization

    Findings: The findings revealed that digitalization is relevant to the municipality and impacts the majority of the business model components of the municipality. Thus, it was identified the municipality engaged in business model innovation to be able to adapt. The strategic agility meta-capabilities appeared to be relevant in managing the changes to the business model components.

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  • 29.
    Ackermann, Daniel
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Kruisman, Tim
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Public attitudes towards the use of marketing and communication by global non-profit organizations2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Public attitudes towards the use of marketing and communication by global non-profit organizations

    Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a possibility to penetrate the jungle of marketing and create word of mouth about the organization and its activities.

    Purpose: This thesis evaluates the public attitudes towards the increasing use of marketing and communication by global non-profit organizations and investigates for which objectives the use of guerrilla tactics in the marketing and communication mix would be accepted.

    Limitations: Though the data for this thesis was collected through questionnaires in Sweden, Germany and The Netherlands, there are no country dependent differences investigated.

    Theory: Classification of NPOs; aims of NPOs; basic model of communication; dynamic model of expectations; relationship between expectation, satisfaction and donations; marketing mix; guerrilla marketing; viral marketing; live buzz marketing; promotional mix; word of mouth.

    Method: Survey with more than 100 participants; interview with the fundraising responsible of Greenpeace Germany

    Findings and Conclusions: The public accepts the use of marketing and communication and the therefore necessary expenditures for the purpose to spread the message and gain donators. Openness and honesty in the NPOs’ behaviour are considered more important than the use of less money for marketing and communication. Guerrilla marketing is not suitable for all aims of a NPO, but is accepted in order to spread the message and increase the media coverage.

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  • 30.
    Adam, Marcus
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rukwid, Linda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Viererbl, Franziska
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Market Entry Strategy for InternationalFirms in South East Asia: A Case Study of Vietnam2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With projected economy growth rates of 5.5 percent over 2013 to 2017 (OECD, 2013),countries in South East Asia (SEA) are predicted a robust and resilient economicperspective. Consequently, this is accompanied by increased interest from internationalfirms of all size aiming at market shares. However, market entry appears to be prone todifficulties as high failure and withdrawing rates of foreign companies demonstrate. Thisstudy, therefore, contributes to the understanding of how emerging country markets canbe entered strategically, by evaluating how internal and external conditions can affectmarket entry strategy and how previous internationalization theory can be applied.Vietnam, as an example for a SEA country, comes with high economic growth rates,which have created vast business and growth opportunities for companies of all size andindustries. The case is examined based on a medium sized subsidiary of a Germancompany group, located in neighboring China, currently aiming at market entry inVietnam. As academic literature determines markets as business networks and entryprocess consequently as establishing an adept position built on relationships, it isassumed that entry strategy into Vietnam first of all depends on detecting the expedientanchor points within the complex environment of Vietnam. As, from a resource basedperspective scholars, furthermore, assume competitive advantage to rest in a firm´sparticular set of resources and capabilities, a successful market entry is considered todepend on establishing relationships into this network based on the firms inherentresources. The research was conducted by investigating the company’s resources,capabilities and its entry motives for Vietnam, the impact of the external environment inVietnam as well as appropriate strategies for gaining legitimacy from it. Empirically,findings are based on a qualitative single case study of the case company supported byinterviews with key company personnel and various Vietnam experts. Thorough analysisshowed that the case company’s market entry strategy is heavily impacted by weaknessesin brand management, which appeared to be necessity on customer side for the sale ofhigh involvement products in Vietnam, as well weaknesses in its sales managementconcerning the non-transferability of its current sales staff. External influences, such ashigh impact of the government, complicated retaining of labor; As a result forweaknesses on side of the company and difficulties in the market, a direct entry modewas recommended to the case company.

  • 31.
    Adams, Nathalie
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Chyssler, Louise
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tourism in Mexico: More than Tacos and Tequila?: A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. Lastly, recommendations will be made to the Mexican tour operators on how they can gain knowledge from Swedish tour operators on CSR strategies and the development of these.The theoretical framework contains descriptions of theories on strategy, competitive advantage, the CSR Pyramid, stakeholder theory as well as CSR in the context of developing countries, which are all relevant theories for the issue studied as well as for answering the research questions. The empirical findings that have been collected through interviews with two Swedish, and two Mexican tour operators address the respective tour operator’s work with CSR in Mexico.In the analysis the theoretical framework has been put in relation to the empirical evidence. The analysis consists of how and why CSR activities are implemented in the respective organization. It also addresses the difficulties tour operators from developed countries face when implementing CSR on destinations in developing countries.Lastly, our conclusions show that there are several ways of implementing CSR in developing countries, as well as different views on why taking social responsibility within the tourism industry is important. Moreover, the main reason for this divergence lies in different perspectives, which has also been shown to be a contributing factor to the challenges faced by Swedish tour operators in the context of a developing country.In the end of the thesis recommendations will be made to Mexican firms on how to develop, and implement CSR strategies more successfully as well as recommendations for further research within the field of CSR in developing countries.

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  • 32.
    Adams, Richard
    et al.
    University of Exeter Business School, UK.
    Alexander, Allen
    University of Exeter Business School, UK.
    Öberg, Christina
    Örebro University, Sweden.
    Innovation management capabilities for start-ups and spin-offs: A literature review2014In: IMP Conference, September 1-6 2014, Bordeaux, France, 2014Conference paper (Refereed)
  • 33.
    Adams, Richard
    et al.
    University of Exeter Business School, UK.
    Alexander, Allen
    University of Exeter Business School, UK.
    Öberg, Christina
    Örebro University, Sweden.
    Innovation management capabilities for start-ups and spin-offs: A literature review2013In: EURAM 2013, 13th Annual Conference of the European Academy of Management, June 26-29 2013, Istanbul, Turkey, 2013Conference paper (Refereed)
    Abstract [en]

    A firm’s ability to innovate is critical to retaining its competitiveness and even survival: in the long run it is the capability to generate a stream of product and process changes that matters. Consequently to secure their position into the future, firms need to be able to develop, maintain and renew their Innovation Management Capability (IMC). In order to improve their firm’s IMC, managers need to know which ‘levers’ to pull. An extensive and diverse body of literature exists that has sought to identify these important factors, and several attempts at synthesis have been made which imply that organisations successfully able to innovate exhibit a number of generic characteristics. The contingency perspective presents a challenge to these views and raises questions about their universal applicability, whether or not different contexts demand different IMCs and to what extent there is variation in generic factors across different contexts. This paper presents a literature review on innovation management capability in relation to firms that are at the early stages of development, whether they are starting out or spinning-off from other organisations. Start-ups and spin-outs (SUSOs) constitute important motors for industrial change, and their IMCs are therefore important considerations. The aim of this review is to assess the pertinence of the IMC construct for organisations in the early stages of their development and uncover any contextual contingencies. The paper indicates that SUSOs are heavily reliant on their linkages, networks and connectivity. This would seem intuitive as at the outset a firm can benefit from having mentors, partners and networks. In the open innovation paradigm, where connectivity and links are essential, this is reinforced. The paper also indicates that the IMC is described somewhat differently for SUSOs than in the general literature, a finding that emphasises how firm newness impacts IMC.

  • 34.
    Adamsen, Michelle
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
    Belskaya, Izabel
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).
    The Cultural Impacts On Working Conditions for Employees in the Tourism Industry: Sweden Versus Turkey2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Travel is an adventure into a new unexplored culture, different from what surrounds the traveler in the usual life at home. Culture is reflected not only in architecture, food, and literature but also in social relationships. How people react to everything they hear and see is based on the characteristics of their cultures. During travel, there is a clash of multiple cultures in the faces of tourists and tourism workers. The workers are the people presenting their culture to the tourists, but how does culture itself affect the working conditions of these people? The purpose of this study is to investigate the relationship between cultural norms and the working conditions of workers in the tourism industry. To achieve the purpose of this paper, the cases of Sweden and Turkey were used, since their cultures are fundamentally different from each other. The result of this study showed that Turkish culture is largely based on social relationships and not on following regulations, which leads to corruption and disregard for labor laws. On the other hand, Swedish culture is rule-based, and these characteristics have a beneficial influence on the enforcement of labor laws. The information obtained as a result of this work can be used to study and understand how culture affects the state of working conditions and how the relationship between tourists and tourism workers differs depending on their cultural characteristics.

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    AdamsenBelskaya
  • 35.
    Adamsson, Kevin
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Forsberg, Fredrik
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Riskhantering av molnbaserade affärssystem: En studie inom bilhandeln2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Risk management of cloud-based ERP-systems

    Writers: Fredrik Forsberg & Kevin Adamsson

    Supervisor: Pia Nylinder

    Examiner: Petter Boye

    Course: Business administration, Bachelor thesis in finance/accounting

    Course code: 2FE75E

    Research question: How do companies in the automotive trade industry work with risk management of cloud-based ERP-systems?

    Purpose: The purpose of this paper is to examine what risks that the cloud based ERP-systems entail and how companies in the automobile trade work with the risk management.

    Method: To fulfill the purpose of this paper we have used the abductive approach. Semi-structured interviews have been conducted in order to retrieve empirical data from eight different respondents who operates in the automobile trade.

    Conclusion: We have come to the conclusion that the size of the companies has a major impact on how the risk process and the risk management are done, even if the risks have the same level of priority. Greater financial resources provides more space for the companies to work with the risk management.

    Keywords: Cloud based services, Cloud based ERP-system, Risks with the cloud based ERP-systems, Risk management, Risk process.

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    Riskhantering av molnbaserade affärssystem: En studie inom bilhandeln
  • 36.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Användarens roll vid prestationsmätning för miljö: En fallstudie på Växjö kommun2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: The user's role in Environmental Performance Measurement- A case study on Växjö municipality

    Background: Increased awareness of the environment in society, growing public pressure and more regulations have affected public organisation's efforts in the environmental field. The result of this effort is that environmental performance measurements have been implemented from the private sector so that public organisations can demonstrate improvements and make evaluations of their work on environmental issues. However, researchers argue that collecting information about performance is not enough, the information also needs to be used in the organisation. Therefore it became interesting to study how public sector managers use information from Environmental performance measurements and why the information is used.

    Purpose: The purpose of this study is to describe and analyse how managers at Växjö municipality use information from Environmental Performance Measurements and explain why the information is used. In addition, the study aims at providing improvement proposals that support Växjö municipality's work on Environmental Performance Measurement.

    Methods: This study is a qualitative case study with Växjö municipality as the case. In collecting data, qualitative interviews have been conducted, but data is also collected through internal documents, such as Växjö municipality's Environmental Program

    Results and conclusions: The study's results shows that managers at Växjö municipality mainly use information from Environmental Performance Measurements for internal purposes, although some managers are more likely to use information than others. The study's results also shows that the work on environmental Performance Measurement can be further developed.

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  • 37.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Andersson, Gabriel
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Belöningssystem och motivation: En flerfallsstudie på företag inom byggbranschen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Reward system and motivation – A multi-case study in the construction industry

    Authors: Philip Adamsson, Gabriel Andersson, Johannes Petersson

    Examiner: Elin Funck

    Supervisor: Natalia Semenova

    Background and problem: A reward system is an instrument that is widely used, where management with help of a functional reward system can get a desired behavior from an employee. How a reward system is designed differs between sectors. The construction industry is a sector bordered by conflicts of interest between employers and employees. Is there a match between the employer's intention with reward systems and employee’s perception of the reward system? There are multiple rewards that can provide a desired behavior, but what is it that really motivate employees in the construction industry.

    Purpose: The purpose of this study is to describe how the reward system is designed in the construction industry. Furthermore, the purpose of the study is to see if the employer's intentions and the employee's perception of the reward system is consistent. The study also intends to describe why, or why not employees feel that the reward system motivates them.

    Methods: We conducted a multi-case study of Svensk Vattenbilningsteknik AB and TECAB Ytskyddsprodukter AB. Both companies are active in the construction industry. Empirical material were obtained through semi-structured interviews. The study had a deductive research approach.

    Conclusion: We can conclude that employers should focus on the purpose of their reward system to design a functional system. According to the study, a reward system should contain a combination of financial and non-financial rewards. Finally, a financial bonus should be a part of a construction company´s reward system, because it increases employee motivation and satisfaction.

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    Belöningssystem och motivation - En flerfallsstudie på företag inom byggbranschen. Adamsson, Andersson, Petersson
  • 38.
    Adesanya, Ruth
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Tareen, Noorullah
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Veldhuis, Bas
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Female Leadership Challenges: A Comparative Study Between Afghanistan and the Netherlands2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Although the topic is trending globally, clear steps forward for female leadership are yet to be made. This is impacted even more by the fact that little empirical research has been conducted to examine the attitudes towards females in managerial positions from different countries' point of view. Therefore, the aim of this research is to get an understanding of the current state of affairs of female leadership in a more global context, with input from both developed and developing countries. Specifically, it explores the similarities and differences of female leadership challenges in Afghanistan and The Netherlands.

    To explore challenges experienced by, as well as strategies of, Afghan and Dutch female leaders, a qualitative study was conducted. Ten semi-structured interviews were done in-person and through video calls, consisting of 5 interviews for each country. Ten participants, meeting the criteria of holding a leadership/management position, were chosen through convenience sampling. The results showed significant similarities and differences in female leadership challenges, as well as strategies. 

    The unfortunate entanglement of culture in Afghanistan, under Taliban rule, has resulted in the oppression of female leaders. In the Netherlands, female leadership progress appears idealized. Nevertheless, female leaders in both countries share similar strength and strategies to cope with challenges themselves because society seemingly fails to bring change. As the results also show leadership skills specific to female leaders, societies and organizations worldwide should spread awareness and take action in gender equality, unlocking the full potential of female leadership.

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    fulltext
  • 39.
    Adielsson, Tobias
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Björkander, Christoffer
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Att skapa förtroende: En studie om hur personaluthyrningsföretag arbetar med förtroende mellan rekryterare och företagskunder i Växjöregionen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­‐structured interviews.Research findings: Through the study’s interviews and their results is it possible to see that staffing companies in Växjö is working with trust. The conclusion is that staffing companies is working a lot and similar with competencies and contractual. But it differs how they work with benevolence. It seems that the staffing companies does not work a lot with benevolence and it depends on the recruiter if they want to work withbenevolence and goodwill or not and how they will do it.

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    Att skapa förtroende
  • 40.
    ADIGUN, RASHEED
    Linnaeus University, School of Business and Economics, Department of Marketing.
    CSR As A Marketing Strategy Among Manufacturing Companies In Nigeria.2021Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    Foremost, I would like to thank my tutor, Miralem Helmefalk for the guidance he provided thefew times we met while writing this thesis, also to the examiner, Anders Pehrsson for importantinsights he provided during seminars.

    In addition, I would like to thank opposing team for valuable contribution and providingdifferent ideas in discovering errors and also Linnaeus university for providing a suitable andquality environment. Also, to my family, for providing moral and financial support especiallythese past few months while writing this thesis.

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    fulltext
  • 41.
    Adler, Martin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Saltin, Love
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Den lille Krigaren: - En studie om hur svenska SMF kan etablera sig på välutvecklade marknader2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna rapport har vi valt att undersöka hur svenska SMF har gått tillväga för att lyckas etablera sig på en mogen och välutvecklad marknad. Genom att analysera det resursbaserade synsättet samt vilken etableringsform företag har använt sig av vid expansion så har vi haft som syfte att beskriva vilka specifika resurser samt vilken etableringsform som har varit viktigast för företagen när de har tagit beslutet om en expansion. Vi har vidare analyserat de barriärer och konkurrens som gjort att företagen valt att genomföra expansionen på ett specifikt sätt. För att kunna uppfylla syftet med uppsatsen har vi använt oss av en kvalitativ flerfallstudie med företag från olika regioner i Sverige.

    Vår teoriteska referensram har bestått av Barneys (1991) resursbaserade synsätt, olika etableringsformer samt Michael Porters (1980) teori om etableringsbarriärer.

    I vår analys så kopplar vi ihop vår teoretiska syntes med vår insamlade empiri för att kunna urskilja vilken/vilka resurser som har varit avgörande för företagens val av etableringsstrategier vid en expansion till en mogen marknad. Vi har även analyserat hur barriärer och konkurrens påverkat vid val av etableringsstrategier.

    Vi har baserat på denna analys kunnat dra slutsatsen att de teknologiska, entreprenöriella samt storleksmässiga resurserna har varit de mest essentiella resurserna för de undersökningsföretag vi studerat. Detta stärks genom att de tre undersökningsföretagen alla besitter en teknik som är unik, och att ge baserat på denna teknik lyckats skapa och implementera en etableringsstrategi som har anpassats efter både resurser och marknad. Detta har även lett till att vi har dragit slutsatsen att det inte finns något specifikt etableringstillvägagångssätt, utan att detta måste anpassas efter förutsättningar och marknad. Vidare har vi även sett att alla företag nyttjat en differentieringsstrategi, där vi dragit slutsatsen att denna strategi gjort att de itne har haft någon större påverkan från konkurrenter.

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    Den Lilla Krigaren
  • 42.
    Adnan, Sonia
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Nhaily, Abir
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wang, Hongyu
    Linnaeus University, School of Business and Economics, Department of Marketing.
    To Evaluate and Study the relationship between employees’ commitment and individual performance: A Quantitative Approach- Case Study of Kansai Paints2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays the companies want to make sure that they have strong resources that can face the rapid changes in the environment. One of the most important resources is human resources. The interest of the companies to have committed employees have been increased because there is a big difference between the performance of committed employees and the rest of the employees. Committed employees perform well in the organization and help the organization to grow and face the competitive environment. Based on this, this research aims to evaluate and study the relationship between organizational commitment and individual performance.To do this one of the Multinational corporation(MNC) is selected, this MNC is the Japanese company Kansai Paint who has one subsidiary in Pakistan. The theoretical model of this study was formulated based on one dependent variable which is the individual performance and three independent variables which are an affective commitment, continuance commitment and normative commitment.The data of the research was collected by questionnaires which sent to 100 employees on Kansai Paint in Pakistan, and SPSS testing was used to analyze the data. The finding of the study exposed that the affective commitment, continuance commitment and normative commitment have a positive impact on the individual performance. At the end of the research, the conclusion of the research was drawn and several of recommendations were developed.

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  • 43.
    Adolfson, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jansson, Victoria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stadskampen om kunderna – En studie om värdeskapande i handelsplatser2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented. Furthermore, we have accomplished personal interviews category business- men and women from the trade sector in Kalmar. The conclusion has been submitted in different elements within a servicescape where cooperation between different industries, importance of attractive meeting places and pleasant atmosphere were the core findings for value creation. If a city centre corresponds to the findings of value added elements, it is argued to be a strong competitor in today’s concrete retail market

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    Stadskampen om kunderna
  • 44.
    Adolfsson, Diana
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Kristin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sjögren, Dennis
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Vad kostar din tröja?: En studie om hur textilföretag kan styra och kontrollera sina leverantörer i etiska frågor.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Vad kostar din tröja?

    Datum: 2014-01-15

    Författare: Diana Adolfsson, Kristin Pettersson, Dennis Sjögren

    Nivå: Kandidatuppsats i ekonomistyrning 15 hp

    Handledare: Petter Boye

    Examinator: Thomas Karlsson

    Problem och Syfte: Globalisering har idag medfört att produktion och andra processer inom företag har förlagts i olika länder runt om i världen. Svenska textilföretag gör inköp främst från Asien och oftast ägs inte fabrikerna av företagen utan de har sin produktion placerad hos olika leverantörer. Negativa händelser inom textilindustrin kopplat till arbetsvillkor, miljö och djurskydd har under årens lopp avlöst varandra och högre krav på att företagen ska ta ett större ansvar i etiska och sociala frågor ställdes från olika intressenter. Dock medför antalet leverantörer tillsammans med andra faktorer som kulturella skillnader komplikationer inom uppföljningen av ställda krav. Huvudfokus i studien är att identifiera möjliga verktyg för att styra och kontrollera leverantörerna i etiska frågor. Vidare undersöks vilka svårigheter anställda i företagen upplever med styrningen och kontrollen vilket vi relaterar till intressenters krav värderingar och företagens strävan att leva upp till dessa. Slutligen kommer textilföretagens affärsrelation till leverantörerna undersökas och vad har de för betydelse för styrningsarbetet.

    Metod: Undersökningen är av kvalitativ karaktär där en abduktiv ansats tillämpats. Totalt genomfördes sex intervjuer för insamling av primärdata. Fem utgjordes av medelstora och stora företag inom textilbranschen och återstående med en universitetslärare på textilhögskolan i Borås. Ett utav de ledande textilföretagen inom CSR är H&M där insamlad information kommer från deras hemsida vilken ger uttömmande svar angående deras arbete inom området.

    Slutsats: Studien har identifierat nio verktyg företagen använder och kan använda sig av i arbetet med att styra och kontrollera leverantörerna i etiska frågor. Upplevda svårigheter angav anställda i företagen vara kulturella skillnader och geografiskt avstånd vilket leder till att intressenters krav och förväntningar blir svåra att leva upp till. Verktygen i studien som framkommit tillsammans med att bygga nära och långsiktiga relationer kan bidra till att skapa en verksamhet som lever upp till intressenters värderingar.

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  • 45.
    Adolfsson, Elin
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Edström, Julia
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Övringe, Wilma
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Three clicks away: A multiple case study of how technologies change the customer journey in the retail furniture sector.2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. During the corona pandemic, the digital transformation has accelerated for companies to adapt to customers. Therefore, the purpose of the research is to understand how swedish retailers can manage technological touchpoints in customer journeys in the furniture sector. Further the purpose is to investigate how retailers can use technological touchpoints to change the quality and customer engagement in the customer journey.  To be able to answer the empirical findings, six semi-structured interviews were obtained through a multiple case study. The theory from previous research and the empirical results were then discussed in the analysis.

    The conclusion of the thesis resulted in the management of digital touchpoints is different depending on whether it concerns companies using physical stores or e-commerce. This thesis has identified that retailers in the furniture sector manage technological touchpoints to create a seamless customer experience, increase customer satisfaction, more easily engage customers and to be able to integrate with customers in several ways. Digital touchpoints have made it easier for companies to measure results and to be able to improve the customer journey. One identification was that customer engagement has increased in relation to the increased digitalization, but also that the researched companies believe that digitization is vital for increasing customer engagement. Due to the technology, opportunities are created to be able to develop the quality of the customer journey. Further, by being able to measure the customer journey, the companies gain an insight into what should be constantly improved. 

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    fulltext
  • 46.
    Adolfsson, Emelie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Persson, Robert
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Musikbranschen: Från demo till upplevelse2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?

    Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio. These seven interviews gave us foundations for our analysis. We choose the qualitative method to come closer and get a deeper understanding of the studied topic.

    Conclusion: In the final chapter we present our conclusions of the study. We have found that there have been some changes of the traditional process and for the different actors that participate within the process of recorded music. We have identified that there are new opportunities for an artist and musicians to get a breakthrough in a business that are characterized of hard competition, since there are a lot of music in the market today. Another conclusion we have drawn is that the consumer has gained more power and contribute to the process through that they require more and more access to the artist. The underlying reasons for this change, and also for the transfer of power to the costumers, are the development of the technology which has forced the music business to adapt their business models to this change.

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    FULLTEXT01
  • 47.
    Adolfsson, Henrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Davidsson, Elias
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Why even bother?: Exploring consumer perceived risks and benefits of online personalized advertisements2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of online personalized advertisements has drawn attention among firms, in efforts of acquiring and maintaining competitive advantage. By collecting individual consumer information, firms are able to personalize advertisements to specific individuals in online contexts.

    The collection and use of individuals’ personal information have given rise to privacy concerns among consumers. However, contemporary research displays disparate conclusions regarding the extent to which these privacy concerns influence the effectiveness of online personalized advertisements. In order to provide insights regarding this discrepancy, this study explored the theoretical foundations of consumer perceived benefits and risks, upon which contemporary research was based.

    Two focus groups were conducted to explore how consumers perceive benefits and risks of online personalized advertisements. Using pattern matching, the interpretation of the empirically gathered material implied that consumer perceived benefits, in form of perceived relevance, appears to be insufficient in appealing to the interests and preferences of consumers. Instead, consumers’ perceptions of relevance appear to be dependent on several elements.

    Furthermore, the findings imply that consumers are aware of the risks through personal information disclosure, yet appear to be unconcerned by them. Instead, consumers seem to possess a sense of hopelessness in online environments, that attempts to restrict the availability of their personal information are pointless.

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    Why even bother? Exploring consumer perceived risks and benefits of online personalized advertisements
  • 48.
    Adolfsson Karlsson, Ann-Louise
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svanberg, Kristina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Strand, Lennart
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Småföretagens finansiering vid ökat kapialbehov: -En fallstudie med tre småföretag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

     

    Examensarbete G3 i företagsekonomi, Ekonomihögskolan vid Linnéuniversitetet Kalmar/Växjö, ekonomistyrning, Kurskod, 2FE90E VT 2011

     

    Författare: Ann-Louise Adolfsson Karlsson, Kristina Svanberg,Lennart Strand

    Handledare: Anders Jerreling

    Titel: Småföretagens finansiering vid ökat kapitalbehov.

    Bakgrund:Regeringens mål är att fler ska våga starta egna företag och att fler företagare ska våga satsa för att växa. I Lissabonprogrammet står det att man vill skapa ett europeiskt mervärde där små och medelstora företag måste få bättre tillgång till kapital och lån så att de kan utveckla hela sin potential. Vi har via tidigare forskning och egna erfarenheter sett att småföretag ofta har svårt att hitta rätt finansieringsform.

     Syfte: Vårt syfte är att beskriva hur våra undersökta småföretag finansierar sitt ökade kapitalbehov samt att beskriva de finansieringsproblem företagen upplever.

    I huvudsyftet ingår följande frågeställningar:

    ”Hur finansierar småföretag sitt ökade kapitalbehov?”

    ”Vilka finansieringssvårigheter har småföretag i Sverige vid ett ökat kapitalbehov?”

    Avgränsningar: Vi har undersökt tre svenska småföretag för att se hur de finansierar sin verksamhet och vilka finansieringssvårigheter de upplever.

    Metod: Vi har genomfört en flerfallstudie med tre småföretag. Vi har använt oss av semistrukturerade intervjuer bestående av en serie öppna frågor som bygger på en förutbestämd intervjuguide kring vårt tema. Vidare har vi använt oss av fallföretagens årsredovisningar.

    Resultat, slutsatser: I vår undersökning har vi sett att våra småföretag helst vill använda sig av egna medel, d.v.s. finansiera sig enligt ”pecking order”-modellen. Det egna kapitalet underlättar för företagen att bibehålla sin självständighet och säkerställer att man har kvar kontrollen i företaget. Däremot så räcker oftast inte de egna medlen till och därmed behöver företagen använda sig av externt kapital. Då alla våra företag har en etablerad kontakt med sina banker anser de inte att det skulle vara några problem att erhålla nya banklån om investeringen verkar lönsam. Däremot är småföretagen försiktiga med att låna externt kapital då det medför ovillkorliga utbetalningar i form av ränta och amorteringar. Vi har sett att istället för att använda sig av externt kapital väljer småföretagen bort vissa investeringar vilket går emot regeringens målsättning.

    Förslag till fortsatt forskning: Vi har i vårt uppsatsarbete funnit att de småföretag vi undersökt upplever stora svårigheter vid ansökning av bidrag. Därför anser vi att det skulle vara intressant med en fortsatt forskning om hur bidragssystemet för småföretag i dag är uppbyggt och hur man skulle kunna förenkla för småföretag vid bidragssökande.

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  • 49.
    Adolfsson, Martin
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Bolin, Viktor
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sjuk Marknadsföring: En kvalitativ forskning om hur en pandemi påverkar livsmedelsbutiker2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research is to study how grocery stores handle their marketing and to investigate the impact on customers buying behavior during a pandemic. Furthermore, we want to investigate who decides on actions and changes during a pandemic. The study will help to fulfill an unexplored area of marketing in our view of how grocery stores act on government decisions in a pandemic.

     

    Research questions

    -       How do grocery stores adapt their marketing to a pandemic?

    -       How does a pandemic affect customer buying behavior?

    -       Which decision-makers control the behavior of grocery stores in the event of a pandemic? 

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    fulltext
  • 50.
    Adolfsson, Sandra
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Vass, Rebecka
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sälj din själ till Kent: En studie om fans relation till sitt favoritband2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With this thesis, there is a will to find a greater understanding of fans and how they relate to their favorite band. The purpose is to look into how dedicated fans relationships looks like towards their favorite band and what such a relationship can mean for the fan.

    This thesis has been conducted as a case study of fans of the swedish rock band Kent and is based on a qualitative empiricism of qualitative interviews with twelve fans of the band Kent. With this, the hope is to create a deeper understanding for the subject. The approach has been abductive, that is, the thesis has switched between inductive and deductive approaches.

    With the help of empirical and theoretical analysis, we have found out that the relationship fans have to a band, is often of parasocial character. We also saw that loyalty and brand culture can strengthen the relationship. Being a fan is a feeling and a community towards other fans and is often a part of the relationship with the band. Some fans also exert their fandom through various forms of semiotic productivity. Being a fan often becomes a part of a person’s identity and music experiences like listening to music and concerts can have a valuable place in fans’ lives.

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