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  • 1. Aaboen, L
    et al.
    Lindelöf, Peter
    University of Kalmar, Baltic Business School.
    Löfsten, H
    Critical dimensions for technology transfer Incubator-facilitated links between finance, academia and NTBFs2008In: International Journal of Management and Enterprise Development, ISSN 1468-4330, E-ISSN 1741-8127, Vol. 5, no 3, p. 331-335Article in journal (Refereed)
    Abstract [en]

    This paper explores incubator facilitation of technology transfer for their New Technology-Based Firms (NTBFs). Empirical evidence gathered from six interviews with incubator managers, together with a survey of 131 NTBFs in incubators in Sweden, in 2005, and the findings made in a survey of 273 NTBFs situated inside-and-outside Science Parks in 1999, are used for the exploration. It is suggested that incubators do facilitate technology transfer for their NTBFs. It is further suggested that the development towards increased ability to facilitate technology transfer will continue as a results of the efforts made on the incubator and systemic level.

  • 2.
    Aaboen, Lise
    et al.
    Chalmers tekniska högskola.
    Lindelöf, Peter
    The University of Nottingham.
    von Koch, Christopher
    School of Economics and Commercial Law, Department of Business Administration, Göteborg.
    Löfsten, Hans
    Chalmers universitet.
    Corporate governance and performance of small high-tech firms in Sweden2006In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 26, no 8, p. 955-968Article in journal (Refereed)
    Abstract [en]

    The approach uses data from a sample of 183 small high-tech firms, new technology-based firms (small high-tech firms) in Sweden (54 variables under the headings of work experience, board and advice, financing, motivation—performance priorities, technological innovation and strategy). This study identifies some core areas of importance in corporate governance. Few managers in this study had a strong background and experience of finance and the preparation of business. Only 64 per cent of the managers have had previous work experience before starting the firm. The survey makes it clear that the small high-tech firms are likely to have a strong link with banking institutions. The consequence of these links is that most of the firm's capital supply is from banks, and that there are strong ownership links between banks and industry. The background of the founder does seem to have had an effect on the problem of financing and ownership issues. It is private sector organizations (banks) and families that are most frequently consulted by small high-tech firms (However, low means). It is also the private and public sector organizations, in connection with external board membership, regional development agencies and banks that are most frequently consulted. In the future, it is reasonable to search for factor patterns that can begin to explain and predict the direction of corporate governance in small new technology-based firms.

  • 3.
    Aarnio, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Erlandsson, Ida
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket: En studie om destinationsutveckling2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.

  • 4.
    Abazi, Valbon
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Emilsson, Jonas
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Växjö University.
    Bengtsson, Daniel
    Växjö University. Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Fallstudie på Andritz - Styrkortets utformning och användning: -2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 5.
    Abd, Naimul
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Forouzan, Mona
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Overcoming social constraints for immigrantentrepreneurs in Sweden2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Entrepreneurship is in full-swing across the globe and it is widely regarded as a sustainable solution to long-unresolved economic issues like unemployment and poverty. Immigration is also a growing reality and the immigrating individuals can contribute to the new societies either by settling for a job or launching a business as an entrepreneur and in turn creating more jobs. However, social constraints are a key hurdle in the way of immigrant entrepreneurs. This paper aims to not only understand the social constraints faced by immigrant entrepreneurs but also provide a set of guidelines on how to overcome these social constraints. A qualitative research study focused on immigrant entrepreneurs in Sweden was designed around this purpose and was conducted in two cities of Sweden. Entrepreneurs in the study were from diverse nationalities of origin and business sectors. Key social constraints identified through the study are cultural differences, differences in business practices, and language – all acting as a wall for foreign entrepreneurs. Networking – both business and social – is regarded as the main solution to overcome these barriers and the weight for this lies equally on state, entrepreneurship industry, and the immigrant entrepreneurs. Immigrant entrepreneurs can overcome the social constraints by also researching their business area in detail as well as marketing themselves and their businesses especially by establishing a strong and trustable social media profile. Government needs to recognize the diversity of immigrant entrepreneurship communities and create tailor-made social interaction programs for different nationalities, educational backgrounds, and business sectors. It can also project positive image of successful immigrant entrepreneurs not only to inspire other immigrant entrepreneurs but also to increase trust regarding immigrant entrepreneurs among native population. Another important step by government could be early orientation for immigrant entrepreneurs to Swedish business market. Entrepreneurship advisory industry needs to understand immigrant entrepreneurs better and organize more multi-cultural events to lower the barriers between native and immigrant communities.

  • 6.
    Abdillahi, Mohammed
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ghayoomi, Khaled
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Anpassning av belöningssystem under konjunkturnedgångar: – En kvalitativ studie av Länsförsäkringar, Kalmar Bilcentrum AB, Goexcellent och Swedbank2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Bakgrund: I de flesta företag och organisationer finns det idag någon form av belöningssystem som har till syfte att motivera anställda till att prestera goda resultat men också att göra företaget till en både framgångsrik och attraktiv arbetsgivare. Belöningar kan vara av olika slag, materiella, immateriella, individuella, kollektiva, omedelbara eller långsiktiga. Företag och marknaders förutsättningar kan ändras under konjunkturnedgångar vilket påverkar företagens målsättningar och strategier.

    Syfte: Syftet med denna studie är att analysera hur företag anpassar sitt belöningssystem för att motivera sina anställda under konjunkturnedgångar.

    Metod: Studie är genomförd med kvalitativ forskningsmetod med en induktiv forskningsansats. Studien har genomförts av en semi–strukturerad intervjumetod då vi intervjuade fyra chefer från fyra olika företag.

    Slutsats: företagen väljer sitt belöningssystem av strategiskt syfte för att påverka relationen mellan företag och anställda. Vi kan även se att våra respondenter lägger stor tyngd på icke monetära belöningar för att ge anställda en inre belöning. Studien visar att tre av fyra företag som vi har studerat har blivit berörda av konjunkturnedgången vad gäller personalens motivationsnivå. Följden utav detta visar att två av dessa företag dessutom har anpassat sitt belöningssystem efter konjunkturläget.

  • 7.
    Abelmazovs, Ivans
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Engström, Henrik
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Response strategies of traditional firms indisruptive times.: A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. Nowadays, a business shift is occurring from traditional to disruptive innovation models. One such model is that of the sharing economy. The aim of this thesis therefore targets the finding of the understanding and reaction, by analyzing and describing actions, of traditional hotel firms for sustaining their business in times when sharing economy firms become increasingly influential on the traditional business.

    Design/methodology/approach - An abductive approach was followed throughout the thesis spanning a qualitative data analysis of the empirical base of the study, which consisted of six semi- structured interviews of traditional hotel firms that were chosen through theoretical sampling. The multiple and holistic case study setup is a means of explaining response strategies in the hotel industry.

    Findings - The findings are that while some are aware of the growing impact of sharing economy on the mature industry, few firms have concrete strategies to sustain their own business in the light of the upcoming challenges. Moreover, the interviewed firms have lost large percentages of their traditional direct sales channels, making it essential to sell increasingly through online channels and third party providers such as online travel agencies. This adds to the challenge that the service offerings of sharing economy firms and established firms are becoming more comparable to each other, making it easier for the customer to compare directly which choice is preferable. The empirical data suggests that this is of relevance for both the leisure and business segment of travelers. However, there were also positive effects found, that the sharing economy is an opportunity for traditional firms to learn and for travel destinations to be boosted through increased supply and variety.

    Research limitations/implications - The chosen case study setup is a means of explaining responses from the hotel industry due to the sharing economy. However, there is an indication that a similar phenomenon can occur in a different mature industry, such as the taxi industry with Uber or the financial industry with Bitcoin. Moreover, this case had hotel firms operating on a 3-star level or higher, which imposes potential limitations for the applicability. However, for the research implications this thesis includes a model that contains theoretical description of a practical phenomenon within a shifting context.

    Practical implications - Traditional businesses must find new ways to highlight their unique values, core competences and what most significantly distinguishes their offering, for example beyond being an accommodation provider, in order to develop a sustainable business that can withstand the challenges in the 21st century. It is recommended for firms to assess their position in the market, their customers and competitors to decide on which strategy is best suited, as it may vary with every firm. Analogous, it is not recommended to rest on previous successes.

    Originality/value - Increasing influence of the sharing economy forces traditional firms to respond with their own strategic countermeasures. However, the response of traditional firms to the impact of sharing economy firms is not well described and has empirically been insufficient. In this way, the thesis contributes to the existing research on the sharing economy and its impact by studying the consequences for and responses of firms in a mature industry. Therefore, it addressed challenges in theory all well as in practice for the affected businesses. The finding and combination of response strategies in this thesis presents a valuable contribution to academia and practical implications for the mature industries.

  • 8.
    Abid, Umair
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ahmed, Bilal
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Semwoul, Shamaoun
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Managing Finished Goods Inventory at regional level: A case study on Dalda Foods (Pvt.) Ltd. Pakistan2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
  • 9.
    Abou Osman, Andrei
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Gerzic, Amela
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Content creation activities related to content marketing through social media.: A qualitative study in a B2B context2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing.

    Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing.

    Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media.

    Research Question: How do companies handle content creation for content marketing through social media?

    Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context.

    Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.

  • 10.
    Abraham, Yafet
    et al.
    University of Kalmar, Baltic Business School.
    Humolli, Ylli
    University of Kalmar, Baltic Business School.
    Yusuf, Muse
    University of Kalmar, Baltic Business School.
    Framtidsbedömningar: hur organisationer förhåller sig till bedömningar om framtiden2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att ta reda på vilka metoder som förekommer vid skapande av framtidsbedömningar samt hur de förhåller sig till de organisationer vi valt.

    Vi har i denna uppsats valt en kvalitativ metod i form av kvalitativa personliga intervjuer, då vi vill få en djupare förståelse kring framtidsbedömningar. Vi har samtidigt valt att arbeta utifrån ett abduktivt tillvägagångssätt.

    Med utgångspunkt från vårt syfte med uppsatsen, har vi identifierat fem metoder som används inom de organisationer vi har intervjuat. Dessa metoder är Intentions, Conjoint analysis, Expert opinions, Ekonometri samt Regelbaserade prognoser. I vår slutsats har vi kommit fram till att dessa metoder är vanligt förekommande inom de organisationer som vi har intervjuat, pga. att metoderna är enkla och billiga att framställa. Dessutom utnyttjas den kunskap och erfarenhet som finns inom organisationerna.

  • 11.
    Abrahamsson, Anna
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Beckne, Stina
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Hur värderas en trend?: Lagerredovisning i konfektionsbranschen2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: How is a trend valued? Inventory accounting in the clothing industry.

    Background: Inventory is one of the major asset items in the balance sheet for clothing companies. It is therefore important that the valuation of it becomes fair and provides accurate information to the company's stakeholders. As trends today are moving faster, companies' inventories are subjected to greater obsolescence than before, making it harder to value. This means that companies in their pursuit of legitimate inventory accounting need to relate to their social context. This will be the basis for the study's problem and purpose, which therefore aims to identify the social factors that underlie inventory reporting in clothing companies.

    Purpose: The study intends to provide an understanding of how the social context shapes the accounting of inventories in the clothing industry. The purpose is to supplement the knowledge of how clothing companies responds to the challenges and uncertainties in inventory accounting.

    Method: Based on existing literature, a social context has been drawn up, to which companies need to relate its inventory report. The thesis then consists of a qualitative interview study with companies in the clothing industry. The purpose of the interviews is also to identify additional factors that may affect how companies inventory accounting shapes.

    Results / Conclusions: The results of the survey shows that companies today are aware of the problems with fast-paced trends, but that's nothing they take into major account in their inventory accounting. It also appears that the inventory valuation in the industry today is standardized.

  • 12.
    Abrahamsson, Daniel
    et al.
    University of Kalmar, Baltic Business School.
    Eriksson, Jens
    University of Kalmar, Baltic Business School.
    Larsson, Martin
    University of Kalmar, Baltic Business School.
    Oberoende skivbolag i förändringstider: Om den förändrade affärslogiken i skivbolagsbranschen2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.

    From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear. Instead, the future will consist of music companies where the phonograms mainly will function in marketing purposes and the income will come from other sources like advertising, sponsorship and synchronisation et cetera. The record labels, as we know them, are indeed a fading phenomenon.

  • 13.
    Abrahamsson, Jens
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindblom, Niclas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Product Placement: A study about Swedes attitude towards product placements in Movies and TV-shows2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message.

    Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden.

    This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35.

    The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.

  • 14.
    Abrahamsson, Lena
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Tsehaye, Isau
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Åkesson, Anna
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Vilket val gör företag gällande periodiseringsfonder?: En undersökning om vilka faktorer som påvekar beslutet2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning:

    Det finns olika valmöjligheter inom redovisning. Vilket val man gör styrs av vilket resultat man önskar visa. Det har just införts en ny lag som innebär att juridiska personer skall ta upp en schablonintäkt för sina periodiseringsfonder och vi bestämde oss för att undersöka vilka val företagen gjort och vilken betydelse olika faktorer har när de ska välja att sätta av till periodiseringsfonder eller ej.

    Vi valde ett deduktivt angreppssätt och de vetenskapliga teorier vi främst utgick ifrån var agentteorin och Positive Accounting Theory (PAT). Vi valde att undersöka om följande faktorer kan ha samband med vilka beslut man tar när det gäller periodiseringsfonderna: bonus till ledningen, företagens skuldsättningsgrad, storlek, bransch och ägarstruktur.

    Vi ställde samman en hypotes för varje faktor och i de fall vår ursprungliga rådata var kontinuerligt kvantitativ testade vi dessa hypoteser med hjälp av så kallade t-tester. I andra fall gjorde vi korstabeller med χ2-test.

    Från PAT är det endast skuldsättningsgraden som påvisar ett svagt samband. Signifikansnivån på de andra två faktorerna, bonus och storlek, var för höga för att visa ett samband och vi falsifierade därmed dessa. Att det inte föreligger något samband kan bero på att vårt urval är för litet eller att teorin inte är direkt applicerbar på svensk företagskultur. Av de två sista faktorerna vi testade var det bara ägarstrukturen som visade ett samband.

  • 15.
    Abrahamsson, Marie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Andersson, Jenniann
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gapet mellan företag och konsument: CSR-kommunikation hos klädföretag2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim of the thesis: The aim of this thesis is to describe and gain a deeper understanding of how companies use communication as a tool to overcome the gap between the company and the consumer. The aim is also to clarify some of the factors contributing to this gap.Method:  This thesis has been made from a qualitative approach with quantitative influences. The qualitative primary data collection was gathered through six in-depth interviews with companies in Gothenburg either selling organic and fair-trade produced clothes or marketing towards sustainable consumption. The quantitative part consists of a consumer questionnaire given to 100 women in the inner city of Gothenburg.  Frame of references: Related researches within the field of the subject are presented in the beginning of this chapter. Further theories presented are the consumer’s awareness and the consumer´s responsiveness to CSR. The consumer buying process connects the consumer to the company and how the company reacts and communicates.    Conclusions: The consumer lack adequate information to consume organic and fair-trade clothes. Social Entrepreneurs can help them overcome the issue, but needs to improve their CSR-communication. The gap between the company and the consumer can be describes by factors like supply, labeling, preconceptions, buying behavior and marketing.Keywords: Corporate Social Responsibility (CSR), Organic and Fair-trade clothes, Social entrepreneur.

  • 16.
    Abrahamsson, Nils-Filip
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Att blogga om hus: En studie om hur mäklare använder sociala medier2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

  • 17.
    Ackermann, Daniel
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Kruisman, Tim
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Public attitudes towards the use of marketing and communication by global non-profit organizations2007Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Public attitudes towards the use of marketing and communication by global non-profit organizations

    Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. Guerrilla marketing is seen as a possibility to penetrate the jungle of marketing and create word of mouth about the organization and its activities.

    Purpose: This thesis evaluates the public attitudes towards the increasing use of marketing and communication by global non-profit organizations and investigates for which objectives the use of guerrilla tactics in the marketing and communication mix would be accepted.

    Limitations: Though the data for this thesis was collected through questionnaires in Sweden, Germany and The Netherlands, there are no country dependent differences investigated.

    Theory: Classification of NPOs; aims of NPOs; basic model of communication; dynamic model of expectations; relationship between expectation, satisfaction and donations; marketing mix; guerrilla marketing; viral marketing; live buzz marketing; promotional mix; word of mouth.

    Method: Survey with more than 100 participants; interview with the fundraising responsible of Greenpeace Germany

    Findings and Conclusions: The public accepts the use of marketing and communication and the therefore necessary expenditures for the purpose to spread the message and gain donators. Openness and honesty in the NPOs’ behaviour are considered more important than the use of less money for marketing and communication. Guerrilla marketing is not suitable for all aims of a NPO, but is accepted in order to spread the message and increase the media coverage.

  • 18.
    Adam, Marcus
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rukwid, Linda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Viererbl, Franziska
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Market Entry Strategy for InternationalFirms in South East Asia: A Case Study of Vietnam2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With projected economy growth rates of 5.5 percent over 2013 to 2017 (OECD, 2013),countries in South East Asia (SEA) are predicted a robust and resilient economicperspective. Consequently, this is accompanied by increased interest from internationalfirms of all size aiming at market shares. However, market entry appears to be prone todifficulties as high failure and withdrawing rates of foreign companies demonstrate. Thisstudy, therefore, contributes to the understanding of how emerging country markets canbe entered strategically, by evaluating how internal and external conditions can affectmarket entry strategy and how previous internationalization theory can be applied.Vietnam, as an example for a SEA country, comes with high economic growth rates,which have created vast business and growth opportunities for companies of all size andindustries. The case is examined based on a medium sized subsidiary of a Germancompany group, located in neighboring China, currently aiming at market entry inVietnam. As academic literature determines markets as business networks and entryprocess consequently as establishing an adept position built on relationships, it isassumed that entry strategy into Vietnam first of all depends on detecting the expedientanchor points within the complex environment of Vietnam. As, from a resource basedperspective scholars, furthermore, assume competitive advantage to rest in a firm´sparticular set of resources and capabilities, a successful market entry is considered todepend on establishing relationships into this network based on the firms inherentresources. The research was conducted by investigating the company’s resources,capabilities and its entry motives for Vietnam, the impact of the external environment inVietnam as well as appropriate strategies for gaining legitimacy from it. Empirically,findings are based on a qualitative single case study of the case company supported byinterviews with key company personnel and various Vietnam experts. Thorough analysisshowed that the case company’s market entry strategy is heavily impacted by weaknessesin brand management, which appeared to be necessity on customer side for the sale ofhigh involvement products in Vietnam, as well weaknesses in its sales managementconcerning the non-transferability of its current sales staff. External influences, such ashigh impact of the government, complicated retaining of labor; As a result forweaknesses on side of the company and difficulties in the market, a direct entry modewas recommended to the case company.

  • 19.
    Adams, Nathalie
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Chyssler, Louise
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tourism in Mexico: More than Tacos and Tequila?: A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. Lastly, recommendations will be made to the Mexican tour operators on how they can gain knowledge from Swedish tour operators on CSR strategies and the development of these.The theoretical framework contains descriptions of theories on strategy, competitive advantage, the CSR Pyramid, stakeholder theory as well as CSR in the context of developing countries, which are all relevant theories for the issue studied as well as for answering the research questions. The empirical findings that have been collected through interviews with two Swedish, and two Mexican tour operators address the respective tour operator’s work with CSR in Mexico.In the analysis the theoretical framework has been put in relation to the empirical evidence. The analysis consists of how and why CSR activities are implemented in the respective organization. It also addresses the difficulties tour operators from developed countries face when implementing CSR on destinations in developing countries.Lastly, our conclusions show that there are several ways of implementing CSR in developing countries, as well as different views on why taking social responsibility within the tourism industry is important. Moreover, the main reason for this divergence lies in different perspectives, which has also been shown to be a contributing factor to the challenges faced by Swedish tour operators in the context of a developing country.In the end of the thesis recommendations will be made to Mexican firms on how to develop, and implement CSR strategies more successfully as well as recommendations for further research within the field of CSR in developing countries.

  • 20.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Användarens roll vid prestationsmätning för miljö: En fallstudie på Växjö kommun2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: The user's role in Environmental Performance Measurement- A case study on Växjö municipality

    Background: Increased awareness of the environment in society, growing public pressure and more regulations have affected public organisation's efforts in the environmental field. The result of this effort is that environmental performance measurements have been implemented from the private sector so that public organisations can demonstrate improvements and make evaluations of their work on environmental issues. However, researchers argue that collecting information about performance is not enough, the information also needs to be used in the organisation. Therefore it became interesting to study how public sector managers use information from Environmental performance measurements and why the information is used.

    Purpose: The purpose of this study is to describe and analyse how managers at Växjö municipality use information from Environmental Performance Measurements and explain why the information is used. In addition, the study aims at providing improvement proposals that support Växjö municipality's work on Environmental Performance Measurement.

    Methods: This study is a qualitative case study with Växjö municipality as the case. In collecting data, qualitative interviews have been conducted, but data is also collected through internal documents, such as Växjö municipality's Environmental Program

    Results and conclusions: The study's results shows that managers at Växjö municipality mainly use information from Environmental Performance Measurements for internal purposes, although some managers are more likely to use information than others. The study's results also shows that the work on environmental Performance Measurement can be further developed.

  • 21.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Andersson, Gabriel
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Belöningssystem och motivation: En flerfallsstudie på företag inom byggbranschen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Reward system and motivation – A multi-case study in the construction industry

    Authors: Philip Adamsson, Gabriel Andersson, Johannes Petersson

    Examiner: Elin Funck

    Supervisor: Natalia Semenova

    Background and problem: A reward system is an instrument that is widely used, where management with help of a functional reward system can get a desired behavior from an employee. How a reward system is designed differs between sectors. The construction industry is a sector bordered by conflicts of interest between employers and employees. Is there a match between the employer's intention with reward systems and employee’s perception of the reward system? There are multiple rewards that can provide a desired behavior, but what is it that really motivate employees in the construction industry.

    Purpose: The purpose of this study is to describe how the reward system is designed in the construction industry. Furthermore, the purpose of the study is to see if the employer's intentions and the employee's perception of the reward system is consistent. The study also intends to describe why, or why not employees feel that the reward system motivates them.

    Methods: We conducted a multi-case study of Svensk Vattenbilningsteknik AB and TECAB Ytskyddsprodukter AB. Both companies are active in the construction industry. Empirical material were obtained through semi-structured interviews. The study had a deductive research approach.

    Conclusion: We can conclude that employers should focus on the purpose of their reward system to design a functional system. According to the study, a reward system should contain a combination of financial and non-financial rewards. Finally, a financial bonus should be a part of a construction company´s reward system, because it increases employee motivation and satisfaction.

  • 22.
    Adielsson, Tobias
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Björkander, Christoffer
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Att skapa förtroende: En studie om hur personaluthyrningsföretag arbetar med förtroende mellan rekryterare och företagskunder i Växjöregionen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­‐structured interviews.Research findings: Through the study’s interviews and their results is it possible to see that staffing companies in Växjö is working with trust. The conclusion is that staffing companies is working a lot and similar with competencies and contractual. But it differs how they work with benevolence. It seems that the staffing companies does not work a lot with benevolence and it depends on the recruiter if they want to work withbenevolence and goodwill or not and how they will do it.

  • 23.
    Adler, Martin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Saltin, Love
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Den lille Krigaren: - En studie om hur svenska SMF kan etablera sig på välutvecklade marknader2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna rapport har vi valt att undersöka hur svenska SMF har gått tillväga för att lyckas etablera sig på en mogen och välutvecklad marknad. Genom att analysera det resursbaserade synsättet samt vilken etableringsform företag har använt sig av vid expansion så har vi haft som syfte att beskriva vilka specifika resurser samt vilken etableringsform som har varit viktigast för företagen när de har tagit beslutet om en expansion. Vi har vidare analyserat de barriärer och konkurrens som gjort att företagen valt att genomföra expansionen på ett specifikt sätt. För att kunna uppfylla syftet med uppsatsen har vi använt oss av en kvalitativ flerfallstudie med företag från olika regioner i Sverige.

    Vår teoriteska referensram har bestått av Barneys (1991) resursbaserade synsätt, olika etableringsformer samt Michael Porters (1980) teori om etableringsbarriärer.

    I vår analys så kopplar vi ihop vår teoretiska syntes med vår insamlade empiri för att kunna urskilja vilken/vilka resurser som har varit avgörande för företagens val av etableringsstrategier vid en expansion till en mogen marknad. Vi har även analyserat hur barriärer och konkurrens påverkat vid val av etableringsstrategier.

    Vi har baserat på denna analys kunnat dra slutsatsen att de teknologiska, entreprenöriella samt storleksmässiga resurserna har varit de mest essentiella resurserna för de undersökningsföretag vi studerat. Detta stärks genom att de tre undersökningsföretagen alla besitter en teknik som är unik, och att ge baserat på denna teknik lyckats skapa och implementera en etableringsstrategi som har anpassats efter både resurser och marknad. Detta har även lett till att vi har dragit slutsatsen att det inte finns något specifikt etableringstillvägagångssätt, utan att detta måste anpassas efter förutsättningar och marknad. Vidare har vi även sett att alla företag nyttjat en differentieringsstrategi, där vi dragit slutsatsen att denna strategi gjort att de itne har haft någon större påverkan från konkurrenter.

  • 24.
    Adnan, Sonia
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Nhaily, Abir
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wang, Hongyu
    Linnaeus University, School of Business and Economics, Department of Marketing.
    To Evaluate and Study the relationship between employees’ commitment and individual performance: A Quantitative Approach- Case Study of Kansai Paints2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays the companies want to make sure that they have strong resources that can face the rapid changes in the environment. One of the most important resources is human resources. The interest of the companies to have committed employees have been increased because there is a big difference between the performance of committed employees and the rest of the employees. Committed employees perform well in the organization and help the organization to grow and face the competitive environment. Based on this, this research aims to evaluate and study the relationship between organizational commitment and individual performance.To do this one of the Multinational corporation(MNC) is selected, this MNC is the Japanese company Kansai Paint who has one subsidiary in Pakistan. The theoretical model of this study was formulated based on one dependent variable which is the individual performance and three independent variables which are an affective commitment, continuance commitment and normative commitment.The data of the research was collected by questionnaires which sent to 100 employees on Kansai Paint in Pakistan, and SPSS testing was used to analyze the data. The finding of the study exposed that the affective commitment, continuance commitment and normative commitment have a positive impact on the individual performance. At the end of the research, the conclusion of the research was drawn and several of recommendations were developed.

  • 25.
    Adolfson, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jansson, Victoria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stadskampen om kunderna – En studie om värdeskapande i handelsplatser2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented. Furthermore, we have accomplished personal interviews category business- men and women from the trade sector in Kalmar. The conclusion has been submitted in different elements within a servicescape where cooperation between different industries, importance of attractive meeting places and pleasant atmosphere were the core findings for value creation. If a city centre corresponds to the findings of value added elements, it is argued to be a strong competitor in today’s concrete retail market

  • 26.
    Adolfsson, Diana
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Kristin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sjögren, Dennis
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Vad kostar din tröja?: En studie om hur textilföretag kan styra och kontrollera sina leverantörer i etiska frågor.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Vad kostar din tröja?

    Datum: 2014-01-15

    Författare: Diana Adolfsson, Kristin Pettersson, Dennis Sjögren

    Nivå: Kandidatuppsats i ekonomistyrning 15 hp

    Handledare: Petter Boye

    Examinator: Thomas Karlsson

    Problem och Syfte: Globalisering har idag medfört att produktion och andra processer inom företag har förlagts i olika länder runt om i världen. Svenska textilföretag gör inköp främst från Asien och oftast ägs inte fabrikerna av företagen utan de har sin produktion placerad hos olika leverantörer. Negativa händelser inom textilindustrin kopplat till arbetsvillkor, miljö och djurskydd har under årens lopp avlöst varandra och högre krav på att företagen ska ta ett större ansvar i etiska och sociala frågor ställdes från olika intressenter. Dock medför antalet leverantörer tillsammans med andra faktorer som kulturella skillnader komplikationer inom uppföljningen av ställda krav. Huvudfokus i studien är att identifiera möjliga verktyg för att styra och kontrollera leverantörerna i etiska frågor. Vidare undersöks vilka svårigheter anställda i företagen upplever med styrningen och kontrollen vilket vi relaterar till intressenters krav värderingar och företagens strävan att leva upp till dessa. Slutligen kommer textilföretagens affärsrelation till leverantörerna undersökas och vad har de för betydelse för styrningsarbetet.

    Metod: Undersökningen är av kvalitativ karaktär där en abduktiv ansats tillämpats. Totalt genomfördes sex intervjuer för insamling av primärdata. Fem utgjordes av medelstora och stora företag inom textilbranschen och återstående med en universitetslärare på textilhögskolan i Borås. Ett utav de ledande textilföretagen inom CSR är H&M där insamlad information kommer från deras hemsida vilken ger uttömmande svar angående deras arbete inom området.

    Slutsats: Studien har identifierat nio verktyg företagen använder och kan använda sig av i arbetet med att styra och kontrollera leverantörerna i etiska frågor. Upplevda svårigheter angav anställda i företagen vara kulturella skillnader och geografiskt avstånd vilket leder till att intressenters krav och förväntningar blir svåra att leva upp till. Verktygen i studien som framkommit tillsammans med att bygga nära och långsiktiga relationer kan bidra till att skapa en verksamhet som lever upp till intressenters värderingar.

  • 27.
    Adolfsson, Emelie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Persson, Robert
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Musikbranschen: Från demo till upplevelse2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience?

    Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio. These seven interviews gave us foundations for our analysis. We choose the qualitative method to come closer and get a deeper understanding of the studied topic.

    Conclusion: In the final chapter we present our conclusions of the study. We have found that there have been some changes of the traditional process and for the different actors that participate within the process of recorded music. We have identified that there are new opportunities for an artist and musicians to get a breakthrough in a business that are characterized of hard competition, since there are a lot of music in the market today. Another conclusion we have drawn is that the consumer has gained more power and contribute to the process through that they require more and more access to the artist. The underlying reasons for this change, and also for the transfer of power to the costumers, are the development of the technology which has forced the music business to adapt their business models to this change.

  • 28.
    Adolfsson, Henrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Davidsson, Elias
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Why even bother?: Exploring consumer perceived risks and benefits of online personalized advertisements2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of online personalized advertisements has drawn attention among firms, in efforts of acquiring and maintaining competitive advantage. By collecting individual consumer information, firms are able to personalize advertisements to specific individuals in online contexts.

    The collection and use of individuals’ personal information have given rise to privacy concerns among consumers. However, contemporary research displays disparate conclusions regarding the extent to which these privacy concerns influence the effectiveness of online personalized advertisements. In order to provide insights regarding this discrepancy, this study explored the theoretical foundations of consumer perceived benefits and risks, upon which contemporary research was based.

    Two focus groups were conducted to explore how consumers perceive benefits and risks of online personalized advertisements. Using pattern matching, the interpretation of the empirically gathered material implied that consumer perceived benefits, in form of perceived relevance, appears to be insufficient in appealing to the interests and preferences of consumers. Instead, consumers’ perceptions of relevance appear to be dependent on several elements.

    Furthermore, the findings imply that consumers are aware of the risks through personal information disclosure, yet appear to be unconcerned by them. Instead, consumers seem to possess a sense of hopelessness in online environments, that attempts to restrict the availability of their personal information are pointless.

  • 29.
    Adolfsson Karlsson, Ann-Louise
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svanberg, Kristina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Strand, Lennart
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Småföretagens finansiering vid ökat kapialbehov: -En fallstudie med tre småföretag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

     

    Examensarbete G3 i företagsekonomi, Ekonomihögskolan vid Linnéuniversitetet Kalmar/Växjö, ekonomistyrning, Kurskod, 2FE90E VT 2011

     

    Författare: Ann-Louise Adolfsson Karlsson, Kristina Svanberg,Lennart Strand

    Handledare: Anders Jerreling

    Titel: Småföretagens finansiering vid ökat kapitalbehov.

    Bakgrund:Regeringens mål är att fler ska våga starta egna företag och att fler företagare ska våga satsa för att växa. I Lissabonprogrammet står det att man vill skapa ett europeiskt mervärde där små och medelstora företag måste få bättre tillgång till kapital och lån så att de kan utveckla hela sin potential. Vi har via tidigare forskning och egna erfarenheter sett att småföretag ofta har svårt att hitta rätt finansieringsform.

     Syfte: Vårt syfte är att beskriva hur våra undersökta småföretag finansierar sitt ökade kapitalbehov samt att beskriva de finansieringsproblem företagen upplever.

    I huvudsyftet ingår följande frågeställningar:

    ”Hur finansierar småföretag sitt ökade kapitalbehov?”

    ”Vilka finansieringssvårigheter har småföretag i Sverige vid ett ökat kapitalbehov?”

    Avgränsningar: Vi har undersökt tre svenska småföretag för att se hur de finansierar sin verksamhet och vilka finansieringssvårigheter de upplever.

    Metod: Vi har genomfört en flerfallstudie med tre småföretag. Vi har använt oss av semistrukturerade intervjuer bestående av en serie öppna frågor som bygger på en förutbestämd intervjuguide kring vårt tema. Vidare har vi använt oss av fallföretagens årsredovisningar.

    Resultat, slutsatser: I vår undersökning har vi sett att våra småföretag helst vill använda sig av egna medel, d.v.s. finansiera sig enligt ”pecking order”-modellen. Det egna kapitalet underlättar för företagen att bibehålla sin självständighet och säkerställer att man har kvar kontrollen i företaget. Däremot så räcker oftast inte de egna medlen till och därmed behöver företagen använda sig av externt kapital. Då alla våra företag har en etablerad kontakt med sina banker anser de inte att det skulle vara några problem att erhålla nya banklån om investeringen verkar lönsam. Däremot är småföretagen försiktiga med att låna externt kapital då det medför ovillkorliga utbetalningar i form av ränta och amorteringar. Vi har sett att istället för att använda sig av externt kapital väljer småföretagen bort vissa investeringar vilket går emot regeringens målsättning.

    Förslag till fortsatt forskning: Vi har i vårt uppsatsarbete funnit att de småföretag vi undersökt upplever stora svårigheter vid ansökning av bidrag. Därför anser vi att det skulle vara intressant med en fortsatt forskning om hur bidragssystemet för småföretag i dag är uppbyggt och hur man skulle kunna förenkla för småföretag vid bidragssökande.

  • 30.
    Adolfsson, Sandra
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Vass, Rebecka
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sälj din själ till Kent: En studie om fans relation till sitt favoritband2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With this thesis, there is a will to find a greater understanding of fans and how they relate to their favorite band. The purpose is to look into how dedicated fans relationships looks like towards their favorite band and what such a relationship can mean for the fan.

    This thesis has been conducted as a case study of fans of the swedish rock band Kent and is based on a qualitative empiricism of qualitative interviews with twelve fans of the band Kent. With this, the hope is to create a deeper understanding for the subject. The approach has been abductive, that is, the thesis has switched between inductive and deductive approaches.

    With the help of empirical and theoretical analysis, we have found out that the relationship fans have to a band, is often of parasocial character. We also saw that loyalty and brand culture can strengthen the relationship. Being a fan is a feeling and a community towards other fans and is often a part of the relationship with the band. Some fans also exert their fandom through various forms of semiotic productivity. Being a fan often becomes a part of a person’s identity and music experiences like listening to music and concerts can have a valuable place in fans’ lives.

  • 31.
    Adén, Emil
    et al.
    University of Kalmar, Baltic Business School.
    Barray, Aline
    University of Kalmar, Baltic Business School.
    Go Green in the Automotive Industry: Open and Networked Innovation applied by Tesla Motors and Renault2008Independent thesis Advanced level (degree of Magister), 20 poäng / 30 hpStudent thesis
    Abstract [en]

    In today’s economical world, companies realize the importance to build corporate strategies on innovation to sustain a continuous profitability. Innovation is a crucial issue to develop a competitive advantage. In our networked economy, companies can not only rely on in-house activities anymore to raise creative and come up with breakthrough innovations they need to collaborate with actors from the external environment. Firms have to think outside their own boundaries to leverage the complementary resources and capabilities needed to innovate. Partnerships help to ensure firms’ future successes.

    The purpose of our study is to understand how companies, operating in the automotive industry, integrate ‘Open and Networked Innovation’ concepts in their corporate strategy to enhance their environmental friendly profile. As far as the EV market is concerned, our study will also lead to determine the Key Factors of Success and the barriers that companies have to face when they want to launch an electric car in the market.

    Various theoretical approaches have been developed over the time about Open Innovation and Networked Innovation. The dilemma of paradoxical organization needs of radical innovation, exposed by Dr Sigvald Harryson, is our theoretical starting-point to analyze company’s ability to find the right equilibrium between exploration and exploitation and absorptive capacity. Further on, we explore the question of absorptive capacity to know how firms identify, acquire, transfer and transform knowledge.

    Thereafter, the theoretical framework is confronted with empirical data based on a qualitative and abductive approach of two case studies – Tesla and Renault. Interviews with Tesla, located in the Silicon Valley, California, USA, have been conducted. We also met two key employees in Renault’s headquarter, Paris, France. Interpretation and explanation of the data collected is reported in our analysis of each case as well as in the cross-case analysis. A presentation of our recommendations and conclusions conclude our master thesis.

  • 32.
    Af Geijerstam, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Tornell, Anna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nya marknader - nya möjligheter: Lansering av småvitt2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 33.
    Agebjörn, Lina
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Forsbring, Maria
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sommar, sol och styrning: Styrning av säsongsanställda i turismföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismbranschen anses vara en av världens största näringar och har i Sverige fortsatt växa under en lång tid och i relation till Sveriges totala ekonomi och sysselsättning har turismnäringen en stor betydelse. Ett stort problem inom turismnäringen är de säsongsvariationer som präglar branschen och bland annat innebär att företag behöver anställa personal för en kort period. Det har visat sig vara svårt att få tag på personal som vill jobba under endast några veckor av året och som har de kvalifikationer som krävs för jobbet. När företagen inte kan anställa personal som helt och hållet uppfyller alla krav så är det istället viktigt att utveckla styrsystem så att personalen arbetar i enlighet med företagets mål. Det behövs olika styrsystem beroende på vilket slags arbete som ska utföras och det är arbetsuppgifterna som avgör vilken form av styrning som passar. De olika styrsystem som behandlas i denna studie är regelstyrning, resultatstyrning och kulturstyrning. För att undersöka hur chefer i säsongsbetonade turismföretag använder sig av olika former av styrning genomfördes intervjuer med chefer som hade personalansvar. Efter genomförda intervjuer sammanställdes materialet och analyserades. Det framkom slutligen att cheferna hade varierande tillvägagångssätt i sin styrning av de säsongsanställda, men att likheter kunde hittas mellan deras styrsätt. De flesta använde sig av regelstyrning i varierande utsträckning men kombinerade även regler och detaljerade arbetsbeskrivningar med att sätta upp mål och skapa gemenskap i företaget. Men det allra viktigaste, vilket alla chefer poängterade, var att det var den säsongsanställdas personlighet som avgjorde om personen skulle anställas, vilken form av styrning och till vilken grad styrningen behövdes. 

  • 34.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of Political Science.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Ekonomihögskolan, Lund Universitet.
    Bilden av revisorn: Förändringar i beskrivningen av professionen 1989-20112013Report (Other academic)
    Abstract [sv]

    Hur revisorerna ser på sig själva och sin profession har förändrats över tiden. I denna rapport utgår vi från den bild som professionen har gett av sig själva i tidskriften Balans från 1989-2011. Vi följer hur synen på professionella normer, kunskapsbas, yrkesroller, avgränsningar mot andra professioner, organisering av den professionella föreningen, självreglering och hur man ser på andra parters påverkan på professionen. Våra resultat pekar på en ökad kommersialisering av professionen där revision allt mer ses som en produkt bland andra konsultprodukter. I stort har utvecklingen av bilden av revisorn följt utvecklingen av verksamheten inom de stora revisionsföretagen. Samtidigt har makten över utvecklingen avrevisionsprocess och professionella normer allt mer lyfts från nationell till internationell nivå och inflytandet över utvecklingen sker via komplexa nätverk av personer, organisationer och företag. Det kan därför vara dags att omdefiniera vad som är profession inom revisionsbranschen.

  • 35.
    Agevall, Lena
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences. Statsvetenskap.
    Jonnergård, Karin
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Ekonomistyrning.
    Management by documents - a risk of de-professionalizing?2007In: In tension between Organization and Profession: Professionals in Nordic Public Service, Nordic Academic Presss, Lund , 2007, p. 33-56Chapter in book (Other (popular science, discussion, etc.))
    Abstract [en]

    If we have to document our professional action, will we then only perform the actions that we are supposed to document? This question reflects the content of this chapter. The chapter includes a frame of reference for studying control of professionals in organizations and illustration on different types of professional controls.

  • 36.
    Aggerstam, Ida
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Johansson, Josefin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Styrning i all ära: En studie om strategi och ekonomistyrning i snabbväxande tjänsteföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Bachelor thesis (2FE24E), Civilekonomprogrammet, controller

    Title:​ Control in all respects - ​A study of strategy and management control in fast-growing service companies

    Authors:​ Ida Aggerstam & Josefin Johansson

    Examiner:​ Elin Funck

    Supervisor:​ Lise-Lotte Kans

    Institution:​ School of Business and Economics at Linnaeus University in Växjö

    Background and problem:​ Fast-growing companies account for a large part of the overall growth in the economy and are of major importance for the country's economy. As growth increases in companies, a more formalized management control is required. Some companies have a pronounced strategy while others' strategies are reflected in the organization's actions. Some researchers argue that fast-growing companies should use formal management control while other researchers argue that they should use informal management control.

    Purpose: ​The purpose of the study is to gain a deeper understanding of strategy and management control in fast-growing service companies. The essay contributes to highlight similarities and differences in fast-growing companies strategy and management control. Focus in management control is on formal- and informal management control.

    Method:​ A qualitative comparative multivariate study with semi-structured interviews forms the basis for empirical material. In the study, three companies have been interviewed that meet criteria for being fast-growing service companies.

    Conclusion: ​A fast-growing service company's strategy may be pronounced and designed by management along with employees or may be reflected by the organization's actions. The formal management of fast-growing service companies is important for the organization's structure, division of responsibilities, planning and control while their informal management is important for employee motivation, satisfaction with duties and the organization's personal leadership style.

  • 37.
    Agrell, Sofia
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Svensson, Paulina
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Vem bestämmer vem du är?: Identitetsregleringens påverkan på anställdas identitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Författare: Sofia Agrell och Paulina Svensson

    Handledare: Kjell Arvidsson

    Examinator: Hans Wessblad                                                

    Kurs: Företagsekonomi III - organisation, examensarbete (kandidat) 15 hp, 2FE78E

     

    Titel: Vem bestämmer vem du är?

     

    Problemformulering: Hur används identitetsreglering för att påverka anställdas identitet?

     

    Syfte: Uppsatsens syfte är att identifiera vilka aspekter av identitetsreglering som används inom organisationer genom att ta reda på vilka medel som används för att påverka de anställdas identitet.

     

    Metod: Studien har en deduktiv ansats med en kvalitativ datainsamling. Vid insamlingen av empiriskt material genomfördes semi-strukturerade intervjuer. Studien baseras på nio hypoteser som bygger på teoretisk insamlat material  och som sedan provats mot empirin.

     

    Slutsats: Studien har verifierat de nio olika hypoteserna kring hur identitetsreglering sker inom organisationer men också att användandet av de olika hypoteserna sker på olika nivåer. Studien visade att vissa hypoteser används mer än andra. Genom samhörighet och socialisation regleras identiteten hos den anställde lättare. Även värderingar och utbildningar visade sig vara ett effektivt medel för att påverka individens föreställningar och leda individen mot organisationens mål. Social identitet och grupper har en betydande roll för hur individer identifierar sig och studien påvisade att reglera anställda genom att delegera dem till en enhetlig grupp. Studien har även visat att en centralstyrd organisation kan forma de anställda lättare genom att använda tydliga regler som medel.

  • 38. Ahl, Helene
    et al.
    Berglund, Karin
    Pettersson, Katarina
    Sköld, Birgitta
    Tillmar, Malin
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Linköpings universitet.
    Entrepreneurship in rural areas:: The role of women?2017Conference paper (Refereed)
  • 39.
    Ahl, Helene
    et al.
    Jönköping University.
    Berglund, Karin
    Stockholm University.
    Pettersson, Katarina
    Swedish University of Agricultural Sciences.
    Tillmar, Malin
    Linköping University.
    Entrepreneurship for Equality?2013In: The International Helix conference 2013, Linköping, Sweden, June, 2013Conference paper (Refereed)
  • 40.
    Ahl, Helene
    et al.
    Jönköping University.
    Berglund, Karin
    Stockholm University.
    Pettersson, Katarina
    Swedish University of Agricultural Sciences.
    Tillmar, Malin
    Linköping University.
    From feminism to FemiInc.ism: On the uneasy relationship between feminism, entrepreneurship and the Nordic welfare state.2016In: The International Entrepreneurship and Management Journal, ISSN 1554-7191, E-ISSN 1555-1938, Vol. 12, no 2, p. 369-392Article in journal (Refereed)
    Abstract [en]

    Feminism in the Nordic countries was primarily formulated in terms of ‘state feminism’. The women’s movement cooperated with feminist government officials and politicians, resulting in societies that can be considered to be the most gender-equal societies in the world. Historically, the state provided for a large publicly-financed welfare sector which made it possible for many women to combine work and family through the state’s implementation of family-friendly policies, while simultaneously providing employment opportunities for many women. However, since the financial crisis of the 1990s, there has been a political change influenced by neo-liberal thought, in which politicians have handed over the welfare state’s responsibilities to the market, and, instead, the politicians have encouraged entrepreneurship, not least among women. Further to this development, there has been a change in emphasis from entrepreneurship (understood as starting and running a business) to entrepreneurialism which, in addition to a belief in the efficacy of market forces, also contains a social dimension where individuals are supposed to be flexible and exercise choice. In this article, we ask whether this entails a change in the feminist project in the Nordic countries, and if so, what the likely consequences are for this project, both in practice and in research. In order to answer this question, we reviewed existing Nordic research on women’s entrepreneurship and examined how this body of work conceptualizes entrepreneurship, gender, the state, and equality. We also considered whether any trends could be identified. We relate our findings to recent changes in government policy and conclude that the current discourse on entrepreneurship challenges, and possibly weakens, state feminism, but we also conclude that this discourse may also provide space for new forms of feminist action, in market terms. We coin the term FemInc.ism to denote feminist action through enterprise and we discuss a number of important challenges that research on this phenomenon is faced with.

  • 41.
    Ahl, Helene
    et al.
    Jönköping University.
    Berglund, Karin
    Stockholm University.
    Pettersson, Katarina
    Swedish University of Agricultural Sciences.
    Tillmar, Malin
    Linköping University.
    Is institutional support for women’s entrepreneurship feminist?2014In: Gender, Work & Organization: Abstracts 1-376, John Wiley & Sons, 2014, p. 142-142Conference paper (Refereed)
    Abstract [en]

    Feminism in Sweden as well as in the other Scandinavian countries was largely formulated as state feminism. The women's movement has cooperated with feminists in the state, resulting in societies that count as the most gender equal in the world. The Scandinavian countries are consistently ranked in the top position on international gender equality indices. The state has provided a large publicly financed welfare sector that both employs many women, and makes it possible to combine work and family through family friendly policies. The last decade has seen a politica l change influenced by neoliberal thought, in which politicians hand over welfare state responsibilities to the market, and instead encourage entrepreneurship, not least among women. The Swedish government has since 20 years back programs and policies to promote women's entrepreneurship. The Swedish state has during the same period shrunk the pub lic sector and privatized many operations in services and care, which traditionally employ many women. Instead, women are encouraged to start businesses in former public sectors. Empirica l studies suggest however, that all of the increase of women 's entrepreneurs hip in these sectors is within low-paid, micro service businesses, typically child minding.

    Traditional state feminism has also changed character. Instead of public regulations, market solutions are advocated. In this paper we ask how to theorize this change from a feminist theory perspective; we ask what the implications for feminist action are, and we ask what consequences for women's position in society are. We use research literature and policy texts as our empirical material and conduct a critical literature analysis. We conclude that the entrepreneurship discourse challenges, and possibly weakens state feminism and feminist action as we have known it in the Scandinavian countries, but may also offer new forms of feminist resistance, on market terms.

  • 42.
    Ahl, Helene
    et al.
    Jönköping University.
    Berglund, Karin
    Stockholm university.
    Pettersson, Katarina
    Nordregio, Stockholm.
    Tillmar, Malin
    Linköping university.
    Will business ownership support gender equality?2012Conference paper (Refereed)
    Abstract [en]

    Current Swedish as well as international policy advocates an increase inwomen’s business ownership. The reasons center around economic growth:women start businesses at a lower rate than men, and are therefore seen asan untapped resource in stagnant economies. Busienss ownership is advo-cated as a viable alternative to unemployment. Women’s business owner-ship is further seen as instrumental in the neo-liberal transformation of thepublic sector, with privatization of former public commitments in educa-tion and care. In developing countries the arguments center around pov-erty alleviation – help to self-help is advocated. Feminist arguments suchas equal distribution of power and influence among men and women arelargely absent, and a discussion of the allocation of unpaid, domestic workbetween men and women is also absent. The discussion on entrepreneur-ship and the discussion on feminism seem to live side by side, with littleexchange between them. Neither feminist theory, nor extant entrepreneur-ship theory adequately account for feminist agency and activism within aglobalized market economy, in which discourses of entrepreneurship, in-novation and economic growth take precedence. Doing so would implychallenges of and developments of concepts like enterprise, gender, growth,competition, agency, feminist activism and gender equality. In this paperwe seek to bridge and combine feminist and entrepreneurship theories innew ways. We suggest a feminist theoretical understanding of current dis-courses, practices and policies regarding entrepreneurship and women’sentrepreneurship.

  • 43.
    Ahl, Matilda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Ett trovärdigt budskap?: En studie om påverkan på Generation Y vid branded content2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem: In the beginning of September 2017, Instagram introduced an advertising policy that clearly distinguishes between advertising and influencers own opinions. As a result of the branded content advertisement it should be clear to users of the social network that the content of the influencer’s message is influenced by a business partner and that value exchange has taken place. The risk is therefore that influencers lose the credibility that is an important part of the conviction and influence of the consumer.

    Purpose: The purpose of this study is to understand how the consumer experiences that he or she in influenced by messages conveyed by branded content by influencer marketing at Instagram.

    Research question: How does the consumer perceive that he or she is affected by messages conveyed by branded content by influencer marketing at Instagram?

    Literature review: Word-of-mouth, celebrity endorsement, influencer marketing, Generation Y, reference group, self-concept, trust and the Ohanian Model of Source Credibility.

    Method: Primary data has been collected by conducting unstructured interviews with five respondents.

    Findings: This study found that messages conveyed through branded content overall were believed to lose credibility and thus also the potential for consumer impact. Therefore, in order for the consumer to be affected by that type of message, a credible message conveyed by a credible source is required, as previous research proved important for consumer conviction.

  • 44.
    Ahlander, Carina
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Pereyra, Nathalie
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ett transportföretags hållbarhetsredovisning- sett ur ett intressentperspektiv2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 45.
    Ahlberg, Caroline
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Bengtsson, Anna
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Val av revisor: - en enkätstudie angående vilka faktorer som har betydelse för svenska små företag vid val av revisor2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: I Sverige råder lagstadgad revisionsplikt för samtliga aktiebolag. En auktoriserad eller godkänd revisor ska granska bolagets årsredovisning, bokföring och förvaltning. För närvarande pågår dock en debatt om hur revisionsplikten ska avskaffas för små företag.

    Syfte: Studiens syfte är att förklara vilka faktorer som har betydelse för svenska små företag vid val av revisor.

    Avgränsningar: Vår studie inriktas på svenska aktiebolag som har mellan 10 och 49 anställda.

    Metod: Vi har valt att genomföra en enkätstudie som riktar sig till VD:ar eller ekonomichefer på 100 slumpmässigt utvalda företag. Våra empiriska data har behandlats statistiskt i statistikprogrammen Minitab och SPSS.

    Slutsatser: Vi har kunnat påvisa fyra faktorer som har betydelse för svenska små företag vid val av revisor, vilka överensstämmer med vad tidigare forskning har visat för börsnoterade företag. Faktorerna utgörs av: revisionskvalitet, tillhandahållande av ytterligare tjänster, specifik branschkännedom och geografisk närhet. Därutöver har vi kommit fram till att svenska små företag även finner de två faktorerna rekommendationer från personligt nätverk och revisionsbyråns internationella representation betydelsefulla.

    Förslag till fortsatt forskning: Vi rekommenderar att fortsatt forskning inriktas på vilka faktorer som har betydelse för mikroföretag alternativt medelstora företag vid val av revisor. Ytterligare ett förslag på fortsatt forskning är att replikerande studier genomförs i små företag efter revisionspliktens avskaffande för dessa företag.

  • 46.
    Ahlberg, Gotrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Albin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ullah, Antor
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Kapitalstruktur och lönsamhet: En studie av svensk elektronikindustri2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund

    Forskning kring kapitalstrukturens betydelse för företagens lönsamhet är splittrad då olika studier visar på olika samband. Detta beror på att det är många andra faktorer utöver kapitalstrukturen som påverkar lönsamheten, likväl som det förekommer faktorer som påverkar kapitalstrukturen i sig. Dessa faktorer är i många fall dolda och manifesteras istället i resultatet, och dessa skiljer sig åt mellan branscher, länder och andra företagsspecifika särdrag.

    Svensk elektronikindustri är den del av svensk industri som uppvisat störst tillväxt de senaste två decennierna samtidigt som den utgör en viktig del av svenskt näringsliv. Det faktum att tidigare forskning är blandad i kombination med att det saknas studier som enbart fokuserar på denna bransch i detta land uppstod ett intresse av att fastställa förhållandet mellan kapitalstruktur och lönsamhet för denna bransch. Kunskap om detta kan vara till hjälp för ägare och chefer i företag inom denna bransch när de ska fatta beslut som rör kapitalstruktur.

    Syfte

    Syftet med denna uppsats är att fastställa hur lönsamheten förhåller sig till kapitalstrukturen inom svensk elektronikindustri.

    Metod

    Uppsatsen använder sig av linjär regressionsanalys för att undersöka sambandet mellan kapitalstruktur och lönsamhet. De beroende variablerna som använts i regressionsanalysen har varit två olika lönsamhetsmått: avkastning på totalt kapital, ROA, och avkastning på eget kapital, ROE. De oberoende variablerna har utgjorts av tre olika skuldsättningsmått: kortfristig, långfristig respektive total skuldsättning. Som kontrollvariabler har omsättning och balansomslutning använts.

     

    Slutsats

    Empirin visar ett negativt förhållande mellan kortfristig, långfristig respektive total skuldsättning och lönsamhet när det mäts som ROA. När ROE används som lönsamhetsmått visade sig analysmodellen vara dåligt anpassad till att hantera datan, därmed gick det ej att dra några fullständiga slutsatser kring förhållandet mellan ROE och skuldsättning.

  • 47.
    Ahlberg, Jenny
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    The board in family firms: exploring tasks, functions and arenas2014Conference paper (Other academic)
  • 48.
    Ahlberg, Jenny
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Collin, Sven-Olof Yrjö
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Nepotism – the Essence of Family Business2013In: Ownership, Governance, and Value in Family Firms, 2013, p. 94-Conference paper (Other academic)
  • 49.
    Ahlberg, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Collin, Sven-Olof Yrjö
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lazarevska, Aleksandra
    Audit firm adaption to expected deregulation of statutory auditing: The Swedish case2010Conference paper (Refereed)
    Abstract [en]

    In 2008 there was an expectation that the statutory audit would be abolished in Sweden within a few years. We surveyed audit firms in April 2009 in order to observe their strategic actions when facing this expected major deregulation of their market. We found that the firms appeared to be rather slow in strategic change, one reason being the presence of a strong profession; another, more speculative, reason being their belief in their strong auditing product and brand name; and a third reason being their present client base who needed to satisfy their major stakeholders, such as the state and the banks, through the audit. The agents of change, if any, appeared to be the audit chain firm and the firm partners.

  • 50.
    Ahlberg, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The success story of transparency within EU and accounting: a conceptual analysis2012In: Paper presented at EAA 2012, 35th Annual Cogress, Ljubljana, Slovenia, May 9-11, 2012 / [ed] Aljoša Valentinčič, Sergeja Slapničar, Monika Lapanja, Tina Drolc, Jana Pucelj, Jernej Koren, Faculty of Economics, University of Ljubljana , 2012Conference paper (Refereed)
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