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  • 1.
    Abalo, Ernesto
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Danielsson, Martin
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Olika publiker, olika livsstilar: Om idrott, kultur och regional utveckling2008Book (Other academic)
    Abstract [sv]

    I föreliggande rapport studeras vilka sociala värden som elitidrotten och kulturen genererar för invånarna i landsortspräglade län som Blekinge, Halland, Kalmar och Kronoberg. Studien syftar till att lämna ett bidrag till den samhällsvetenskapliga idrottsforskningen, och ge ökad kunskap om idrottens och kulturens betydelse för den regionala utvecklingen.

    Studiens material vilar på en postenkät skickad till 1500 slumpmässigt utvalda personer i respektive län. Det sammanlagda antalet besvarade enkäter uppgick till 3181 stycken, vilket ger en nettosvarsfrekvens på 54 procent.

    Rapporten visar bland annat att både idrott och kultur värderas relativt högt och konsumeras i relativt stor utsträckning. Beträffande idrott konsumeras främst breddidrottsliga evenemang, och vad gäller kultur besöks bibliotek och biografer oftare än exempelvis teatrar.

    Studien visar också att de kultur- respektive idrottsintresserade skiljer sig åt vad gäller demografi, men även vad gäller livsstil. De idrottsintresserade har en mer folklig och lantlig prägel, medan de kulturintresserade är att betrakta som en välutbildad kosmopolitisk grupp. Med tanke på de sistnämndas ökade rörlighet är satsningar på kultur ej att förringa. Denna typ av satsningar kan få denna resursstarka grupp att dels stanna kvar i landsorten, dels flytta in till densamma.

  • 2.
    Abdurahmanovic, Dzenana
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Det beror ju på vad man vill lägga i ordet register”  Petra Stenkula    : En studie av polisens externa kriskommunikation i samband med romregistret2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel                                   

    ”Det beror ju på vad man vill lägga i ordet register” Petra Stenkula

    En fallstudie av polisens externa kriskommunikation i samband med romregistret

     

    Syfte             

    Syftet är att lämna ett bidrag till den svenska forskningen om kriskommunikation men även att bidra till den svenska samhällsdebatten om polisen som en central rättsmyndighet och deras hantering av romregisterkrisen.

     

    Metod          

    Via en kvalitativ metod analysers nyheter publicerade på polisens webbplats och polisens presskonferenser utifrån de valda teoretiska ramarna inom ämnet kriskommunikation.

     

    Resultat        

    Polisens kriskommunikation framstår som väldigt strategilös, under hela krisen ägnar sig polisen åt                               informationsinsamling för att förstår krisen och få en överblick över situationen men under tiden glömmer                     de den strategiska delen. Polisen är väldigt restriktiv i sin kriskommunikation, på webbplatsen är nyhetspubliceringarna rörande romregistret väldigt korta och konkreta, vissa är rena informationsanvisningar. Polisen förde även en inkonsekvent kriskommunikation, när Rikspolisstyrelsen pratade om analysfil som inte var i fas med lagstiftningen så pratade Skånepolisen om beslut ifrån år 2009 om tillstånd att upprätta den särskilda analysfilen. I sin kriskommunikation använder polisen många olika försvarsstrategier ifrån Corporate Apologia och Image Repair Theory. Strategierna som användes för att upprätthålla image var för många och olika för att uppfattas som trovärdiga medan polisen utförde i teorin en perfekt apologia. Polisen beklagade situationen, berättade om vilka åtgärder som skulle utföras och Justitiekanslern beslutade om kompensation till de drabbade.

     

  • 3.
    Abrahamsson, Nils-Filip
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Att blogga om hus: En studie om hur mäklare använder sociala medier2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

  • 4. Achinger, Christine
    et al.
    Brunow, Dagmar
    Hamburg University, Germany ; Lund University.
    Jentz, Janina
    Mühlhäuser, Regina
    Engendering Airwaves: Zur Konstruktion von Geschlecht im Radio2001In: Radio-Kultur und Hör-Kunst: Zwischen Avantgarde und Popularkultur 1923-2001 / [ed] Andreas Stuhlmann, Würzburg: Verlag Königshausen & Neumann, 2001, p. 24-38Chapter in book (Other academic)
  • 5.
    Ackrell, Simon
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Landelius, Mathias
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Molnbaserade affärssystem: Viktiga aspekter vid övergång till molnet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det saknades teori kring vilka aspekter som var viktiga för potentiella kunder att väga in i ett beslut om övergång till molnbaserade affärssystem. I undersökningen har vi samlat tidigare forskning kring molntjänster generellt och sedan jämfört den med empiri från respondenter med erfarenhet av molnbaserade affärssystem. På så sätt har vi försökt koppla tidigare forskning och undersökt huruvida den är applicerbar på vår studie. Vi kom fram till att det framförallt är aspekter rörande säkerhet, ekonomi och affärsstrategi som kunder bör vara medvetna om när de planerar en övergång till molnbaserade affärssystem. Rörande säkerhet fann vi att det är viktigt att tänka på hur den fysiska lagringen sker och säkerhetsrutiner kring vem som handhar data och hur den säkerhetskopieras samt vem som äger datan. Ekonomiskt kan beslutet om en övergång påverkas av molntjänsters olika prismodeller, hur kostnader skiljer sig mot lokalt installerade system samt potentiellt dolda kostnader. Slutligen kan det affärsstrategiskt finnas avgörande aspekter i hur system interagerar med varandra, hur anpassad en tjänst är till mobila enheter samt att molntjänster enkelt kan skalas upp i storlek vid behov.

  • 6. Adcock, Edward P.
    et al.
    Varlamoff, Marie-Thérèse
    Kremp, Virginie
    IFLA-ina nacela za skrb i rukovanje knjiznicnom gradom: IFLA principles for the care and handling of library material2003Other (Other (popular science, discussion, etc.))
  • 7.
    Adolfsson, Elin
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Simanaityte, Grete
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    "Fullt Ös" kräver mer klös: Kommunikationsplanering för samhällsinformation riktat till ungdomar2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish tradition ”Valborgsmässoafton” is a holiday on which many people choose to get drunk. The risk that teenagers run around town while being intoxicated is huge and Kalmar municipality have, three years ago, created an event that contributes to a sober alternative. This alternative is the one-day festival “Fullt Ös” which is striving to get as many drunken teenagers off the streets, during this holiday, as possible.

    The event is successful among school students in the ages of 12 to 15 but has had less fortune in reaching the high school students in the ages of 15 to 18. Our thesis aims to help Kalmar municipality to adapt the festival, which occurs annually on the 30th of April, to become more attractive for high school students. This by doing quantitative and qualitative studies among the public high schools in Kalmar and by extension to already established theories.

    The results that we have gathered have all been compiled in this thesis and we have received the information that it takes big changes to attract the older target group that the municipality wants to reach. We have, therefore, compiled some advice to the municipality that will help them understand how they can improve a good initiative, by for example creating a festival that centers around live music, so that more high school students would gather to it. 

  • 8.
    Adrian, Carl
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Holm, Jonas
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    “Dead. He is Dead. God blesses America”: Den Amerikanska pressens gestaltning av kriget mot terrorism kring Usama bin Ladins död2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Almost 10 years after the attack on World Trade Center Sept. 11 2001, Osama bin Laden was shot and killed on May 2 2011 in Pakistan. How was this event framed by the media with regards to the global war on terror? This study compares two different American newspapers – the New York Times and the New York Daily News – and how they framed the war on terrorism in the Middle East from May 2 to May 15 2011. By analyzing the framing in a perspective of the four functions of framing theory: define problems, diagnose causes, make moral judgments and suggest remedies, we found considerable differences in each papers frames. Through a qualitative text analysis of the opinion pages in these two newspapers, using three themes as a base, we found a number of differences. While the New York Times contained a form of open discussion about problems and remedies, New York Daily News takes an emotional and moral approach. These differences in content may affect the opinions of the readers. We speculate that the more open and suggestive nature of the New York Times, also opens the minds of the readers enabling them to form opinions in a liberated sense. Thus the more closed, emotional and moral nature of the New York Daily News may have greater impact on an individual’s ability to form its own opinions and moral values.

  • 9. Afrić, Vjekoslav
    et al.
    Lasić-Lazić, Jadranka
    Badurina, Boris
    Dragija Ivanović, Martina
    Golub, Koraljka
    University of Zagreb.
    Qualifications of information specialists: a case of library and information students at the Department of Information Science, Faculty of Philosophy, University of Zagreb, Croatia2002Conference paper (Refereed)
    Abstract [en]

    The results of this short research are a confirmation to the hypothesis that stretches throughout the area of information science and refers to the fact that knowledge of an information expert is one of the most volatile ones. Based on the analysis of four-year students' answers several areas not sufficiently present in the Department's educational programme were sorted out. Students primarily pointed to the problem of quality practicums that are, in their opinion, insufficiently covered by the programme. The same is true for courses dealing with computers in general. This primarily refers to the need to get acquainted with the area of programming and applications that are basic for the profession, as well as to introducing the courses on marketing and communicology. What students can expect is knowledge and skills that would prepare them and direct them for acquiring knowledge specific for a variety of working environments, knowledge for adaptation and development, which calls for constant development and growth.

  • 10.
    Ahlm, Daniel
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lindgren, Johanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Game, Set and Cohesion: A case study of sport for social cohesion in Timor Leste2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis addresses how sports can encourage social cohesion amongst youth in Dili, Timor Leste. It is a case study, conducted in Timor Leste and is based on interviews with staff working at organizations that offer sport for peace programs as well as with other interested parties. The sport for peace programs involves youth in and around Dili and were initiated as a peace-building method.

    The communication aspect is analyzed through a participatory communication approach. The thesis investigates sports effect on social behavior from a sport pshycology perspective. It brings up both challenges and improvements for the sport for peace programs. The thesis also show the positive aspects of using sports as a tool for social cohesion.

  • 11.
    Aidemark, Jan
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Askenäs, Linda
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Flexible Self-Care Solution Portfolio: Adaptive Support for Patient Centered Heart Failure Care2016In: International conference on enterprise information systems/International conference on project management/International conference on health and social care information systems and technologies, CENTERIS/ProjMAN / HCist 2016 / [ed] Varajao, JEQ; CruzCunha, MM; Martinho, R; Rijo, R; BjornAndersen, N; Turner, R; Alves, D, Elsevier, 2016, p. 215-220Conference paper (Refereed)
    Abstract [en]

    Development of support systems in the area of e-health have different set of conditions that makes it more difficult than in other context of IS/IT use. In this research we explore a development case and look at the development process and the outcomes in terms of solutions. The research concerns the area of heart failure and how patients could be more successful with self-care. The outcome from the project was the creation of a portfolio of solutions, which was a combination of technical and process solutions. The outcome draws the attention to the need of flexible solutions and cater to the diversity of the patients and their personal situations. In the concluding discussion a set of design dimensions are presenting, representing difficult trade-offs that needs to be handled during the design process. (C) 2016 The Authors. Published by Elsevier B.V.

  • 12.
    Aidemark, Jan
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Askenäs, Linda
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Understanding user learning in its development: application of illeris’s learning model2017In: Proceedings of the 10th IADIS International Conference Information Systems 2017 Budapest, Hungary, 10-12 April, 2017 / [ed] Miguel Baptista Nunes, Pedro Isaías and Philip Powell, IADIS Press, 2017, p. 77-84Conference paper (Refereed)
    Abstract [en]

    This paper investigates a learning model for its capabilities to improve the understanding of user learning during information systems design (ISD). We wish to explore the role of the ISD process as a learning process. Today, organizational design and development increasingly circulate around notions like ?organizational learning” and ?organizational knowledge creation” or is, in the general direction of organization, in a constant process of change. An information system could be the driver for new organizational routines or new produces, or the necessary component for realizing a new business strategy. The possible role of the information system might then be as a force for change or an obstacle, by the way it is used during its life time. Here we look at the development of the systems and how this process must reflect a high level of adaptation, learning and change in the user community. To add to the knowledge of ISD as a learning system we read a co-design-driven ISD case through the theory lens of Illeris (2007). We discuss the possibilities of designing an ISD process based on this learning theory and of creating users as well as an information system.

  • 13.
    Aidemark, Jan
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Sterner, Håkan
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    A Framework for Strategic Balancing of Knowledge Management Initiatives2003In: Proceedings of the 36th Annual Hawaii International Conference on System Sciences, 2003 / [ed] Ralph Sprague, IEEE Press, 2003Conference paper (Refereed)
    Abstract [en]

    Enterprises need to understand the impact of different types of knowledge management (KM) approaches on business strategy, and how they interact with other types of initiatives to produce synergistic effects. The hypothesis of this paper is that a model based on the balanced scorecard approach (BSC) can be used to balance the diverse set of KM approaches that are described in the KM literature. A literature study has been carried out connecting general examples of BSC objectives to KM approaches and applications. The resulting framework indicates that each of the major aspects of KM has its place in the BSC model, and thus has a role in the success of the company from a strategic viewpoint. A KM strategy according to this perspective should articulate how a company intends to strike a balance between different KM approaches. Contributions of the framework to related theory are discussed and illustrated by using a rich case from literature.

  • 14.
    Albinsson, Gunilla
    et al.
    Blekinge Institute of Technology, Sweden.
    Arnesson, Kerstin
    Blekinge Institute of Technology, Sweden.
    How critical can you be as an on-going evaluator?2010In: International Journal of Action Research, ISSN 1861-1303, E-ISSN 1861-9916, Vol. 6, no 2-3, p. 256-287Article in journal (Refereed)
    Abstract [en]

    This article discusses experiences of on-going evaluation within a project funded by the EU Structural Funds. A question that is particularly illus-trated is how we, as on-going evaluators, have handled the dilemma be-tween closeness and involvement in the project in relation to distance and a critical approach. This dilemma is standard within action- and interac-tive research, and becomes particularly evident in a concrete reality within a project. The problem is important to illustrate, especially considering the fact that the on-going evaluation task is politically governed, that is, the EU requires that the customary evaluation be replaced with an on-going evaluation. Furthermore, on-going evaluation finds itself in a developmen-tal phase, where discussions are carried on about how to define the con-cept, and also on how the role as an on-going evaluator should be worked out. A possible outcome of this could be that the on-going evaluation be-comes far too uncritical, or critical, and with that cannot come up to ex-pectations. In this article the assumption is that the task of the on-going evaluator is to follow the development in a project, vis-á-vis established goals, with the purpose of creating practice-relevant knowledge. We also discuss the balancing that exists between being supportive of progress, giving constructive criticism, and not being regarded as far too critical. After having worked in an innovative development project for two years, we have been strengthened in our understanding that the interactive re-search approach, concept usage, theoretical connection and methodologi-cal knowledge constitute imperative demands, in order to handle the changes between closeness and distance.

  • 15.
    Alfredsson, Jakob
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Tallgårdens minibibliotek: En fallstudie av ett bibliotek i mångspråksområde2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This bachelor thesis examines at how libraries can function as meeting places in areas with inhabitants from sevral different countries. It is done in the form of a case study, with interviews and observations, of a minilibrary in a part of Växjö. The results are analysed with the help of Ragnar Audunsons theory about high and low intensity meeting places. According to the theory a high intensity meeting place is where a person meets people who share their intrests, whereas a low intensity meeting place is where the person are exposed to diffrent views. This study finds that the minilibrary in question funtions as both a high and a low intensity meeting place, depending on the context. When the children and youth living in the area use it as a place to meet after school, the library functions as a high intensity meeting place, and when the library hosts language cafés it becomes a low intensity meeting place.

  • 16.
    Algotsson, Victoria
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lundberg, Kajsa
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Är Facebook den nya tidens politiska kanal?: En stude om påverkan genom Facebook2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last years social media have developed and become a place where all kind of people can meet and interact with each other without any kind of physical contact to one another. We belive that this development also has made it easier for political parties and organisations to spread their propaganda to the people that uses social media without them knew from whom the information is coming. With this in mind we decided to do a study about the social media Facebook and how the users of Facebook think they are being influenced by political propaganda from organisations and private persons.

     

    In our study we decided that we wanted to know why our respondents are using Facebook, if they have payed attention to two political questions, one international question and one national question, that have been noticed recently and if they feel that they are being influenced of political propaganda when they are using Facebook.

     

    We have concluded that our respondents, depending on how old they are, do feel that they are being influenced by political propaganda when they are using Facebook. We have also noticed that the younger part of our respondents feel that they are using Facebook because their friends do it and that they have noticed the international political question more than the national political question. In the older category of respondents the reason of why they are using Facebook was to maintain a conection with their friends and they had noticed the national political question more than the international political question. 

  • 17.
    Alic, Ines
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
    Hallin, Ellinore
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
    "Idioter", "mörka krafter" och fotboll: en studie av mediers rapportering om fotbollsrelaterat våld2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AIM

    This thesis purpose is to fill a knowledge gap of research into football-related violence and media. The objective is to create an understanding of how football-related violence is portrayed in the Swedish tabloids Aftonbladet and Expressen.

    METHOD

    To reach the desideratum we used a qualitative content analysis of 198 articles concerning football-related violence. To analyse the results we used theories regarding ‘Framing’, ‘the three ‘I’s and the ‘Stigma-theory’.

    MAIN RESULTS

    The result from the initial analysis showed a heavy reliance on ‘frames’ by media outlets. This tended to make the news seem more sensational, dramatized and subsequently more readable than it otherwise would have been. When the articles are framed, the journalists’ use various keywords and metaphors to make an ordinary event into an exciting sports story that attracts readers.

  • 18.
    Allagiannis, Ioannis
    Linnaeus University, Faculty of Technology, Department of Informatics.
    EDI AND GREEK SMES. A MULTIPLE CASE STUDY IN THE CONTEXT OF TECHNOLOGY, ENVIRONMENT AND ORGANIZATION.2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Electronic Data Interchange (EDI) holds the potential to improve contemporary business operations, which are redefined frequently based on the demands of global competition. There are numerous EDI systems, which an enterprise can choose to adopt in order to meet its needs and goals. International literature demonstrates a variation of views regarding the adoption of new technologies, which differ according the size of each organization along with internal and external impediments and determinants. The use of EDI worldwide has gained a positive acceptance by commercial companies, industries and service providers, followed by rapid adoption mainly in the processes of large organizations. Conversely, the predictions of previous years’ studies have not been materialized to the expected extent. In Greece in particular, there is low penetration and a reluctance to adopt EDI technologies by Small and Medium Enterprises (SMEs). This study is based on the theoretical framework of Technology, Organization and Environment (TOE). A qualitative multiple case study research design has been used, in order to provide further insights on the factors that affect the decision of Greek SMEs in adopting EDI technologies. The significance of the perceived direct and indirect benefits, the effects of the perceived financial cost and technical competence and the importance of industry and government pressure on corporate level, are analyzed and discussed. An empirical support of the low penetration of EDI in the Greek SMEs' community is also provided. This research contributes in the existing knowledge about EDI adoption decisions regarding Greek SMEs by providing a variation of views, further insights on how Greek SMEs behave and react during the current economic recession and a new cost factor that emerged within the analysis of multiple cases. Avenues for future research are recommended in order to expand this study's findings in the field of corporate IT innovation.

  • 19.
    Alm, Agnethe
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ronnebäck, Tove
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    På flykt till gränskontrollernas land: En studie om hur flyktingar gestaltas i Dagens Nyheter och Sydsvenskan2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the autumn of 2015 a huge amount of refugees were on the run to Sweden. The news media described the situation as a refugee crisis and border controls were initiated. The aim of this study was to examine how two Swedish newspapers, one national and one local, portrayed refugees at the time when the border controls were initiated in Sweden. The questions examined were: How are the refugees portrayed, what are the similarities and differences between Dagens Nyheter and Sydsvenskan’s portrayal of the refugees? To approach this we made two different analysis of reports from each newspaper, three from Dagens Nyheter and two from Sydsvenskan. We did a framing analysis on the text and a semiotic analysis on the pictures.

    Findings show that the portrayal of refugees are very similar in both newspapers. The refugees are described as inferior, but at the same time brave, well-educated and hopeful. We also found that refugees often are portrayed as “the others” and the citizens of Sweden are portrayed as “we”. Although the similarities outweighs, we found some interesting differences in the newspapers portrayal of the refugees. For example, in Dagens Nyheter the hopefulness is combined with a positive and joyful approach, while Sydsvenskan describes the hope with an uncertainty and concern about the future.

  • 20.
    Alm, Tracy
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Andersson, Emil
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Win-win: Samarbete mellan kommun och näringsliv2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool. The result was exemplified with things that were expressed in the interviews, and we presented a framework on how to think when choosing the right type of collaboration model for the specified activity.

  • 21.
    Almlöf, Gabriel
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Granatkastningarna i Malmö: En kvalitativ studie kring mediernas gestaltning av medborgare, polis och politiker vid en extraordinär kriminalhändelse2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study does research on the Swedish media's portraying of an extraordinary crime event in Sweden - the grenades in Malmö 2015. The study focuses on how the media portrays three major participants in the media image: the public, the politicians and the police. The question examined was: How does the media portray the public and the authorities during the grenades in Malmö 2015? I made a framing analysis of 30 news articles from the summer of 2015. The result showed that the public received the role as the victim, where the media image emphasizes on fear from the public. The police received two different images - the safe image where the media emphasizes on the work the police does on preventing crime. The other image was the critical image, where the media emphasized on how the public criticized the police success rate during these incidents. The politicians received a neutral image, where a small amount of critic was portrayed. The results of the analysis diverged from previous studies and theories in the field when it came to the police and the politicians. 

  • 22.
    Almroth, Eric
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Norin, Carl
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Fan, nu har dom lurat mig igen": En kvalitativ intervjustudie om native advertising och förtroende2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Native advertising is a marketing strategy that aims to merge advertising into journalistic articles. It is a relatively new form of advertising that is rapidly growing and more media companies are applying this kind of content to secure their future revenues.

     

    This study explores the understanding of native advertising and its impact on peoples trust towards today’s online newspapers. The thesis is a qualitative study based on eight interviews with online news consumers. The theoretical perspective in this study is based on research regarding trust, ethos and the struggling media landscape.

     

    Our study shows that native advertising does have influence on the consumer’s perception towards online newspapers. It also shows that the level of confusion between journalistic content and native advertising is noticeable. For some of our respondents it was hard to define whether they were reading an article written by a journalist or a company.  

  • 23.
    Almén, Peter
    et al.
    University of Kalmar, School of Communication and Design.
    Hazheer, Iman
    University of Kalmar, School of Communication and Design.
    Schöld, Sandra
    ”Känsliga tittare varnas”: En uppsats om medier, makt och moralpanik2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sweden. 1980. The term ‘video violence’ becomes public through the debates show Studio S. The show urges and obligates politicians to stop, regulate and ban video films with violent content from the market. 29 years later, the debates show Debatt raises concerns regarding a similar topic, ‘video game violence’. Both shows were produced and aired by the Public Service channels of Sveriges Television in Sweden.

    The purpose of this thesis was to study and examine if the media encourages and nourishes moral panics to the general public through debates shows. How does the host/journalist interact to steer the debate to the media agenda and how has the power structure changed in the debate genre over the years? Do the media nurture the root of moral panics?

    We based the study on a qualitative content analysis. We analyzed one episode from each of the two debate shows Studio S and Debatt. The method of analysis we used was discourse analysis with emphasis on relations and power structures. We also analyzed the episodes by using Goode and Ben-Yehudas five criteria’s for creating moral panic.

    The study shows that both debates shows fail to mention the problem in a larger societal context. They tend to only portray a scapegoat. Furthermore, they often show one-sided and violent sequences from the cultural phenomena. They use discourses to maintain the firm power in the debates to fulfill their pre-constructed bias agenda. We’ve also observed that it has become much more difficult for a moral panic to gain momentum compared with 1980, because of the medias decentralization.

  • 24.
    Amarouche, Linnea
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Stamfors, Mathilda
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Papperstidningens generation: En kvalitativ studie av 50-60 åringars tidningsanvändning på papper, webben och Facebook.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    According to our results newspapers are in a shift and their future is unclear. The newspapers do not know which marketing strategy they should adopt in order to survive, to start charging for the digital newspaper content is one possible choice. The papers are threatened by the generation that is used to free content because this generation of young people has grown up with newspaper news that are available for free. People are talking less about the elderly and that they also try to find news that are free.

    Through a qualitative study with eight interviews with people in the ages 50-60 we try to find what may characterize the respondents news consumption and what it may look like in 10 years. We also examine how the respondents relate to the newspapers.

    In conclusion, we found that the respondents are at different stages in their digital use of news. We concluded that the printed paper has a different degree of importance to respondents. Some cannot imagine a life without printed newspapers while others only see advantages in digital news.

  • 25.
    Amirjani, Mehrnaz
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Tailoring Large Interactive Public Displays For University Students2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 26.
    Anderberg, Magnus
    et al.
    University of Kalmar, School of Communication and Design.
    Almasi, Mikael
    University of Kalmar, School of Communication and Design.
    Intryck som ger avtryck i en krympande värld: En kvantitativ undersökning om utrikesnyheternas fokus de senaste 30 åren2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    We have inquired into how the amount of foreign news has changed over the last 30 years in two major Swedish newspapers, which subjects and regions has dominated the content of the foreign news and what subjects dominate the reporting from certain regions. This was done with a quantitative analysis of subjects and regions written about in 1100 news texts during a week in each year of 1978, 1988, 1998 and 2008. To further broaden our study, we also charted with the analysis how the newspapers domesticate foreign news and how they use international news agencies. As a basis for our discussion we use Van Ginnekens theories of world news centres, Westerståhl & Johanssons and Galtung & Ruges theories of foreign news selection as well as the theories of Hjarvard and Biltereyst about the domestication of foreign news due to commercial pressures and objectives on the newspapers. Our result of the amount of foreign news in the two newspapers is also compared to several similar empirical studies by different researchers. The study shows that the amount of foreign news is dropping in swedish media, although not as fast-paced as many researchers claim they do in other countries. In Dagens Nyheter there is just marginal difference while the decreasing amount of news can be seen more clearly in Aftonbladet. The amount of news texts is not reducing, more the size of them shrinks. The study also shows that news about Europe and the USA dominates the foreign news in the newspapers and averagely less than a half of the foreign news is left for the rest of the world. Africa, the Middle East and places that are more culturally and geographically distant are more often presented with tragic, hard news, often about war and conflict. While the happy and soft news is more likely to be about the western culturally similar regions. The purpose of our study was to find out which subjects and places in the world are most written about in the newspapers and with what subjects the papers present certain places in the world. The study can be used as necessary data for further study into why the amount of foreign news is shrinking and why certain places and subjects occur more often in the newspapers.

  • 27.
    Andersson, Anna
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lantisen som blev partiledare och näringsminister: - en analys av hur Maud Olofsson gestaltas i medierna2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Lantisen som blev partiledare och näringsminister – en analys av hur Maud Olofsson gestaltas i mediernaFörfattare: Anna AnderssonSyfte: Syftet med uppsatsen är att undersöka hur kvinnliga politiker gestaltas i medierna. Detta med Maud Olofsson som exempel.Metod: Hermeneutisk metod samt kritisk diskursanalys.Teori: Gestaltningsteori samt teori kring politisk kommunikation och genusteori.Material: 31 nyhetsartiklar i dagstidningar som ges ut i de tre storstäderna, Stockholm, Göteborg och Malmö från åren 2001, 2004-2006 samt 2009-2011.Huvudslutsatser: Mediernas gestaltning av Maud Olofsson utgår ifrån stereotypa bilder av hur hon som kvinna inom politiken förväntas vara. Maud Olofsson gestaltas i medierna utifrån tre olika stereotyper; bondmora, husmoder och järnlady. Då medierna är en viktig arena för politisk kommunikation är det av vikt att även titta på den politiska kommunikationens system utifrån ett genusperspektiv.Universitet: Medie- och kommunikationsvetenskap, LinnéuniversitetetNyckelord: Gestaltning, Politisk kommunikation, Medier, Genusperspektiv, Maud Olofsson

  • 28.
    Andersson, Caroline
    et al.
    University of Kalmar, School of Communication and Design.
    Adolfsson, Johanna
    University of Kalmar, School of Communication and Design.
    Fånga deras hjärtan: En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication. The survey has been conducted by using qualitative methodswere we have interviewed three fashion companies and three consumers as well as a professor of communications. We have also examined and critically assessed the data we collected. Furthermore we have presented the empirical result of the interviews according to the previously mentioned themes. We have discussed above mentioned areas and different tools to create long-terms relationships within the fashion industry. In conclusion, we state that the one of the most effective strategy is to add more resources to create feelings among their customers with the companies advertising. It is also important to build up a strong brand that can represent the whole company.

  • 29.
    Andersson, Dennis
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Magnusson, Lisa
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Den tryckta annonsens förlängda arm: En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other. The receiver and sender are included in a cyclic model where the message transfers in different directions. This kind of free form of communication may result in an effective diffusion of a positive message. It may also cause the sender to loose control of the message, which may lead to the initial purpose being lost or changed. 

  • 30.
    Andersson, Emelie
    University of Kalmar, School of Communication and Design.
    En kommunikations hemlighet: En studie om externkommunikation inom en ideell organisation2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.

    Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication. All of the regions focus on targetgroups, but use different characteristics for attract them. The media coverge differs slightly from region to region, but the most common use of media channals is the newspaper.

    My theses came to the result that you can succed with different kind of communications, and that the main thing is to create a good relationship between you and your partner. My conclusion is also that regions must have the courage to try new forum to spread their message.

  • 31.
    Andersson, Fredric
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Är alla maskulina?: En kvalitativ studie om konstruktionen av maskulinitet i representationen av heterosexuella män i Attitude Magazine2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For many gay men, media is a crucial component in the process of creating an identity and finding support and guidance. Studies show that gay men are the group in society most strongly effected by the representation in media of societal ideals, and more specifically print media. In the past, gay men have been subjected to heteronormative representations through media of what being a gay man entails, in which he was portrayed as feminine; a process which has lead some gay men to attempt to adhere to a stereotypically masculine identity in order to find a sense of belonging and connection to society. The heterosexual man became a guidepost in this process. Through hegemonic masculinity, the process became problematic as homosexuality was considered less masculine by default, and the gay men were stuck in an identity crisis based in gender-identification and a need to distance themselves from feminine ideals. The purpose of this study was to analyze the construction of masculinity through the representation of heterosexual males in a print media aimed at gay men. Through the work of Erving Goffman and Sut Jhally, a semiotic analysis of 94 images of heterosexual males in 11 issues from 2013 of Attitude Magazine were analyzed for signs of masculinity. The results showed that the heterosexual males portrayed in the magazine were represented as stereotypically masculine, where signs of femininity were subdued by the enforcement of a masculine code. The findings suggest that heterosexual masculinity has a place in gay media and can be problematic, but that the representations also allow for a certain degree of deviation from strict hegemonic masculinity. 

  • 32.
    Andersson, Fredrik
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Nilsson, Fredrik
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Varför Web 2.0?: Modell för praktisk utveckling av organisationers kommunikation, nätverkande och samarbete2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Utvecklingen av webben har sedan den skapades 1989 gått från att bestå av statiska webbsidor till att bli mer interagerande med dess användare. Denna utveckling, som kallas Web 2.0, har på ett naturligt sätt letat sig in i företagssammanhang.

    Denna studie började ursprungligen som ett uppdrag åt myndigheten Trafikverket. Studiens syfte har varit att på ett praktiskt sätt undersöka möjligheterna att utveckla organisationers inom- och interorganisatoriska kommunikation, nätverkande och samarbete med hjälp av Web 2.0- tekniker. Vi beslutade oss för att skapa en tentativ modell för hur organisationer kan gå till väga för att utveckla dessa områden och testa denna mot fallmyndigheten.

    Cook (2008) har skapat en kategoriseringsmodell för Web 2.0-verktyg som han kallar för 4C-modellen. Modellen utgår ifrån de användningsområden verktygen har.

    För att genomföra denna studie har vi använt oss av en deduktiv ansats med en kvalitativ metod. Vi utgick från Cooks (2008) 4C-modell och genom en iterativ process där vi blandade teori med intervjuer utökades modellens praktiska tillämpbarhet.

    Modellen består av en övergripande beskrivning av organisationen, djupdykning i områdena kommunikation, nätverkande och samarbete. Därefter består modellen av en kartläggning av Web 2.0-verktyg samt en SWOT-analys för att sedan rundas av med en slutsats.

    Modellen tillämpades på verksamhetsområdena Investering och Stora projekt på Trafikverket. Resultatet från tillämpningen visade att användandet av Web 2.0-verktyg skulle kunna underlätta introduktion av nyanställda, öka möjligheterna för formellt och informellt samarbete samt förbättrad kunskapshantering. Möjligheterna för organisationer att använda Web 2.0-verktyg underlättas av det faktum att det finns produkter på marknaden som innehåller flera Web 2.0 funktioner, exempelvis Microsoft Sharepoint. 

  • 33.
    Andersson, Frida
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Borg, Mickaela
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Man sitter i knät på varandra": en studie om relationen mellan modebloggare och modejournalister2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 34.
    Andersson, Ida
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Jusufi, Besarta
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den retoriska verktygslådan: En fallstudie kring socialdemokratiska partiledares användning av retoriska verktyg för att tala och berätta2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Få en förståelse kring hur politiker använder sig av retoriska strategier och verktyg för at.t förmedla ett budskap.

    Metod Kvalitativa retoriska analyser av ett tal vardera från fem socialdemokratiska partiledare.

    Resultat: Huvuddrag från resultatet är att samtliga politiker tenderar att använda sig av retoriska verktyg så som ethos, logos, pathos samt av retoriska stilfigurer så som metaforer samt anaforer. I många situationer använder politikerna de retoriska verktygen för att antingen styrka sitt argument eller för att lyfta fram en fråga som de vill belysa.

    Slutsats: Det går genom denna undersökning att konstatera att det finns retoriska verktyg som tenderar till att återkomma i socialdemokratiska partiledares tal. De mest använda retoriska verktygen är ethos, logos samt pathos. Även de retoriska stilfigurerna metaforer samt anaforer har varit återkommande verktyg hos politikerna

  • 35.
    Andersson, Jennie
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Stenberg, Sofie
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jämlikhet i text och bild: En kvantitativ innehållsanalys av genus och etnicitet i Kalmar kommuns trycksaker2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 36.
    Andersson, Jenny
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Larsson Friemer, Sanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ansvarsfulla män och omoraliska kvinnor: En narrativ analys av det politiska mediedrevet rörande Borg, Billström, Borelius och Stegö Chilò2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In October 2006 the media began investigating the four ministers Billström, Borg, Borelius and Stegö Chilò who were all being accused of miner tax fraud. The two women, Stegö Chilò and Borelius became the primary victims of an extensive media hunt where the media already had made their minds up; the women had to go. The more the women tried to explain themselves, they only seemed to be digging themselves into a deeper hole and ten days into the “hunt”, the media got their way, the women resigned while the men, even today remain on their positions. What was it then that made the outcome so different regarding the four ministers when the only thing to really set them apart was their genders?

    With support of theories from Giddens, Habermas and Thompson as well as theories regarding media, gender and the medias ethical responsibility we have in a qualitatively narrative analysis studied 20 articles from Dagens Nyheter and Expressen. This contributed to the discovery of how men and women in these articles are presented within different power structures, gender representations, themes and roles. We also found that the two Newspapers, in the witch-hunt that took place, failed in their responsibility toward society when they ignored the relevant news reports in favor of an entertaining tale of responsible men and immoral women.

  • 37.
    Andersson, Johanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nylander, Sara
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kvinna inta position!: Kritisk diskursanalys av podcasten 'Penntricket'2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study is to examine how feminist activists in Sweden observe and talk about social problems related to feminism to resist existing power discourses. The questions examined is: What stereotypical portrayals of women were noticed by feminist activists in the podcast ‘Penntricket’?; in which manner does the feminist activists talk of these stereotypical portrayals in order to resist existing power discourses?

    A critical discourse analysis was carried out on six chosen parts of the podcast Penntricket where the hosts talked about stereotypical portrayals of women and how to resist existing power discourses.

    The results of the study demonstrates that the feminist activists observed and talked about three stereotypic portrayals of women; ‘the responsible mother’; how ‘the woman is expected to have children’ and ‘the attractive woman’. The resistance differed within the stereotypic portrayals of women. The feminist activists resistance of the stereotypic portrayal of ‘the responsible mother’ was to make the unequal parenting visible. In resisting the stereotypic portrayals of how ‘the woman is expected to have children’ the feminist activists talked about the importance of opening up for more acceptable categories for women who does not desire to have children. The feminist activists resistance of the stereotypic portrayals of ‘the attractive women’ was to make visible that mothers manners can affect their daughters and make visible what happens when women give each other compliment for their looks. 

  • 38.
    Andersson, Jonas
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Håkansson, Elias
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vem och vad äger sportbilagornas etta?: En kvantitativ innehållsanalys av kvällstidningarnas sportbilagors förstasidor2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to illustrate how the Swedish tabloid press construct their

    sports sections front pages and what they present on these pages. A second purpose, and

    by the first following, was to investigate the items these newspapers offer the audience

    to add to their daily agendas. The aim to show a bigger picture of the front pages

    content was reached by implementing a content analysis of 196 front pages from the

    two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during a period

    of four years. The study examined 98 items per newspaper and since the aim was to

    examine sports journalism the units were chosen from the two newspapers sports

    sections, Sportbladet and SportExpressen. The great conclusions that were made during

    this process were the differences in between genders, the dominating sports and what

    big part sponsors have in sports. The most common front page shows a Swedish man

    playing football in the age between 20-35. A less common page is woman, playing any

    sport. She is only found on nine of a hundred front pages. As in the case of men,

    football is the dominating sport in Swedish tabloid press. On second place we found ice

    hockey. What we also could find was the big part sponsors have in sports. We saw the

    logos of sponsors on every second front page.

  • 39.
    Andersson, Jonna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Det sjuka bakom chiapudding, squats & kompressionstights: En kvalitativ studie om hur kvällspressen bidrar till att definiera (konstruera) samhällsproblem.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of my study was to examine how orthorexia is constructed in the Swedish tabloids. The main question examined was in what way the Swedish tabloids contributes to define orthorexia as a social problem. But in order to answer this I also had to make up a couple of smaller questions which was; what in the texts helps to understand orthorexia as something dangerous and something that poses a health risk, what in the texts produces orthorexia as a new and growing eating disorder and which stereotypes are to be found of the ones that are sick. 

    Using a discourse analysis of six news articles from the two biggest tabloids in Sweden, showed three different themes; the new and dangerous disease, a problem and stereotypes. By using the framing theory two various frames of orthorexia was found. These were a new type of eating disorder that framed orthorexia as a quite unknown disorder and which to begin with was questioned as an eating disorder and said just to be a trend. But also when healthy become unhealthy that framed orthorexia as a dangerous disorder that in the most extreme cases could lead to death. Orthorexia is in this frame descried as something wrong. Using the framing theory three different stereotypes showed. These were; the trendorthorectic, the elite athlete who became ill and the one with the thought full of obsessions. The first of the three stereotypes is the most modern and takes healthy to its most extreme. The second one is driven by a hang-up on the well-trained body that it ones had. And finally, the third one is the stereotype that best matches how the tabloids frame orthorexia. It also the most of extreme of the three stereotypes. Unlike the other stereotypes this one is driven by obsessive thoughts about both health, exercise and food. 

    My study shows that orthorexia is defined as when something healthy become unhealthy and is framed as something both dangerous and wrong in the Swedish tabloids. The tabloids help to understand orthorexia as an accepted eating disorder and is constructed as a social problem that we have to do something about.

  • 40.
    Andersson, Josefin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Det gynnar en att tänka etiskt. Eller så här […] att framstå som att man tänker etiskt”: En kvalitativ studie om kvinnliga bloggares etiska förhållningssätt gentemot sina läsare.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Journalists have their code of ethics to consider while writing and pubishing texts. Unlike journalists, bloggers do not have such ethical codes to approach. As a result of the technical explosion and the Internet, blogs have become a large phenomenon in our society and are being read by a large number of people, mainly young women, every day. The media society and also the media modality has changed as an outgrowth of this. However, bloggers still affect people and they sometimes have a larger audience than a newspaper, so the question is how they think of media ethics.

    The aim of this qualitative study is to investigate how female bloggers think of their ethical responsibility towards their audience and also how they think of ethics within the over all blogosphere. The investigation is based on eight semi-structured interviews with female bloggers that has been analysed by using media ethics theory. 

    The results of this examination shows that female bloggers think ethically towards their auidence in terms of credibility, reliability and honesty. Moreover, common sense is something to bring online as well, and in fact the differences should not be to big between online and offline behaviour. The outcomes also indicate that it favours you as a blogger to think ethical to be able to keep up a good relation to the audience. This is something that has changed over time. Today bloggers seem to be influenced more and more from journalists than they used to back when the weblog first came. Codes of ethic seem to be important to the respondees, but an agreement about the design of them still appears to be left to the future. 

  • 41.
    Andersson, Karolina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vad är svaret på tidningsdöden?: En kvalitativ studie om unga universitetsstudenters nyhetskonsumtion2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.

    This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news. The main research questions were 1) how does interests affect news consumption, 2) how does social relationships affect news consumption and 3) what affects the choice of news media.

    Interests seem to affect news consumption when it comes to what kind of news you take part of, but it doesn't affect how much you consume. Social relationships also appears to affect news consumption and in different ways depending on what social context these young adults are in. What seems to affect the choice of news media the most is the possibility to be able to choose what kind of news you want to take part of along with a good outline of what's going on in the world.

  • 42.
    Andersson, Linda
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Brodin, Charlotte
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Sociala medier- child of the revolution?: En kvalitativ studie med Facebook i rampljuset2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Namnet web 2.0 refererar till ett relativt nytt sätt att kommunicera och dela information på Internet. Utvecklingen av web 2.0 har lett till en uppkomst av sociala nätverk på Internet, så som de populära nätverken Facebook och myspace. Med över 130 miljoner användare är facebook utan tvekan det största och mest kända sociala nätverk som finns idag. Vi tror, och vet, att det finns kommersiella intressen inom denna nya genre, PR industrin är ett exempel. Syftet med denna uppsats är att undersöka relationen mellan företag och deras kunder ur ett sociala medier perspektiv. Vi har använt oss av en kvalitativ metod, då vi har intervjuat ett antal representanter från PR-branschen, samt andra experter i ämnet. Det teoretiska perspektiv som använts är bland annat Jörgen Habermas tankar om den offentliga sfären och demokrati. Resultatet av studien visar att användandet av sociala medier bidrar till en ny typ av kommunikation mellan företag och dess kunder där kunden tilldelas mer makt och inflytande. En vanlig företeelse idag är att missnöjda kunder eller konsumenter möts på de sociala nätverken och bildar grupper för att få sina röster hörda. Företag tvingas då att bemöta kritiken offentligt. Ett exempel är bredbandsbolaget Glocalnet där en grupp besvikna kunder diskuterade sitt missnöje angående uppkopplingen. Glocalnet bad därefter om ursäkt, skickade presentkort och etablerade en fast kundtjänst på Facebook. Vi menar att företag och organisationer helt enkelt måste anpassa sig efter användares kommunikationssätt, på både gott och ont. Vi tror att de sociala medierna generellt sett har en potential att verka som ett forum för samhällsdebatt, i samma anda som Habermas förespråkar.

  • 43.
    Andersson, Linus
    et al.
    Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
    Johansson, Johan
    Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
    Enligt lotsen: En studie om lotsars upfattning om kommunikationen med bryggteamet2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Detta arbetet genomfördes med syftet att undersöka vad svenska hamnlotsar ansåg om kommunikationen med fartygets bryggteam och även utreda uppkomsten av eventuella kommunikationsbrister. I Sverige sker majoriteten av alla fartygsolyckor inom hamnområdet samt den största olyckskategorin är kommunikation. Arbetet genomfördes som en kvalitativ studie där datainsamlingen bestod av semistrukturerade intervjuer med sex svenska hamnlotsar från två olika lotsområden, för att ge en inblick om deras personliga uppfattning gällande kommunikationen med bryggteamet. Resultatet visar att respondenterna anser generellt att kommunikationen är fullt godkänt ombord på fartyg. Men det framgår även att i vissa fall kan språket vara så pass bristfällig att teckenspråk kan vara det enda sättet att kommunicera på. Arbetets slutsats är att språket ombord är den största bidragande faktorn till att kommunikationsbrister uppstår, därför krävs en förbättring.

  • 44.
    Andersson, Maja
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Johansson, Emil
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Hur förpackas ett pris?: En semiotisk och retorisk analys av kommunikation på dagligvaruförpackningar.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The study aim to investigate how semiotics and rhetoric’s in consumer goods packaging design can communicate a price, and how the communication varies through different price segments. 

    Background: To guide and explain in which way the various visual and tactile elements communicate we conclude the different components of a package and describe the historical symbolism of color, typography and visual communication. 

    Theories: The theoretical framework focus on visual communication including redundancy and entropy. The subject is broadened with theories including semiotic signs and rhetorical persuasion means which aim to view the cultural aspects of the visual communication. 

    Methodology: This study has a qualitative approach to study the price-communication relations. The authors focuses on the message of the visual communication which gives the authors a chance to analyze the meaning of rhetorical and semiotic signs close up through a hermeneutic approach. 

    Conclusions: Consumer goods packaging communication can through semiotics and rhetoric’s indeed communicate a price within a culture. Our study mainly shows differences between the higher and lower price segments using semiotic and rhetoric analysis while the middle price segment is fluid in its positioning between the other price segments. The study also concludes that semiotic and rhetoric signs may change with time. 

  • 45.
    Andersson, Mattias
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Mångfaldens fiende Nr. 1: En studie om 2010 års mediekoncentration och dess konsekvenser för samhället2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest.

     

    Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality.

     

    Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice. Despite some of these measures, the owners in recent years has been fewer and fewer and controlled more and more segments of the media market. In the future, new and harder methods must be used and perhaps tougher legislation, that puts an end to this, is an option. Isn't it strange and very ironic that we, today, have hundreds of cable television channels, and new media technology that the access to control the information is more centralized than ever before?

  • 46.
    Andersson, Mattias
    et al.
    University of Kalmar, School of Communication and Design.
    Wendt, Peter
    University of Kalmar, School of Communication and Design.
    ”Yttrandefriheten har väl aldrig utnyttjats av så många som just nu”: En kvalitativ studie om bloggvärldens påverkan på samhället2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    We have studied the effects that blogs have on the society through interviews with influential bloggers, a news director and the founder of Sweden’s largest blogprovider.

    Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a deductive method we then proceeded to test these existing models and viewpoints on the reality.

    Through our research we have concluded that blogs, if they co-operate, have an agenda-setting function, and that they can affect newspapers to write about certain topics.

    We have also discussed blogs role as media watch dogs. Gunilla Sax, news director, questions the blog world’s ability to fully cover all media, and to deliver a systematic and just review of the media. Through her reasoning we have come to think that it is vital the blog society continues to evolve and mature, and we suggest that there might be a need for some sort of interest organization to coordinate the highly decentralized blog community.

    Blogs can either be seen as a complement to the news-industry, or as an alternative. Respondents reflect about several differences amongst newspapers and blogs, mainly regarding the methods of work. However, they also confirm what, for example, Bruns (2008) and Våge et al. (2005) writes about the co-dependence that exists between regular newsmedia and the blog community.

  • 47.
    Andersson, Susanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Rådling, Johanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Stereotyper och representation i Spider-Man: En innehållsanalys med fokus på intersektionalitet och adaption2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 48.
    Andersson, Tove
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Brundin, Johanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    “på digital drift i okända vatten”: – En diskursanalys av debatten om e-boken ochfolkbiblioteket i svensk media 2011-20122013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The question of the provision of electronic books in Swedish public libraries has lately evolved into a lively debate in Swedish media, where the public library‟s identity and itsexpected role as a democratic institution is an underlying topic. The aim of this bachelorthesis is to examine the idea of the public library‟s identity as expressed in newspaperand journal articles by writers connected to the library sector. The aim is achieved byexamining the language-use and identifying discourses in the debate. We use adiscourse analysis inspired by Norman Faircloughs critical discourse analysis, focusingon linguistic aspects of the text as well as the surrounding context which the texts bothinfluence and are influenced by. By applying linguistic tools, two main discourses areidentified on a superior level, of which one, the information technology discourse, isconsiderably more dominant than the other and has obtained a hegemonic position overa far less distinguishable, yet present counter-discourse. Furthermore, three internaldiscourses are identified on a subordinated level, as constituting the informationtechnology discourse. These three discourses, the market discourse, the technologicaldiscourse and the provision discourse are not to be seen as contrary to each other butrather as three aspects together constructing the superior information technologydiscourse.

  • 49.
    Andreasson Lindelöw, Josefin
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Nilsson, Therese
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Miljökommunikation i dagspressen: En diskursanalys av hur SvD och DN framställer miljöfrågor2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The starting point of this study is that the news media in general strongly influence which topics determine the public agenda by their choice of what is considered newsworthy. The study is based on articles from two major Swedish daily newspapers, Svenska Dagbladet and Dagens Nyheter. 

    The aim of our thesis is to establish how the environmental public debate as portrayed in the newspaper corresponds to the environmental discussion within the scientific (subject matter expert) field, that is taught by the academic institutions, or if the two materially differ. The environmental communication discourse at the academic institutions advocates ‘episodic’ formation as the driving force behind transformation of attitudes and behavioral preconceptions. This episodic formation is aimed at incentivizing change by creating intimacy to the incident by linking cause and consequence to the individual citizen instead of to society as a whole. The analysis consists of approximately 50 articles, all published in year 2010, and is based on CDA (Critical Discourse Analysis) where we sought to map out the discourses that frame the representation of environmental topics in these two daily newspapers. 

    The result shows that the newspapers account of environmental topics only weakly corresponds to the scientific account. The media representation mainly adopts a ‘thematic’ formation in which environmental topics are frequently approached by means of distancing itself or taking a broader and detached stance instead of a specific and attached link to the individual. The result thus shows that the newspapers discourse practice does not positively drive changes to attitudes and behaviors but rather reinforces the prevailing discourse and social posture in society. At the same time the analysis shows that the two newspapers form a forum where many different views and values are being voiced and where many different groups in society are represented in democratic spirit. Both supporting and inhibiting views are presented in this context. If the newspapers overall discourse practice promotes or inhibits transformation of the public’s environmental attitudes and behavior tends towards that ‘status quo’ is upheld at the expense of change. This despite, environmental topics are considered important by the Swedish public in general. 

  • 50.
    Andreasson, Lisa
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Olsson Jönsson, Johanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    I am still unlearning it: A qualitative study of how Indian journalists perceive their reality from a gender perspective2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    India experienced huge media coverage from all over the world associated with the Nirbhaya-case in 2012, when a young middleclass girl was brutally raped in a bus by five men in Delhi. After this horrifying incident a lot of demonstrations followed all over India. Women in the urban areas was arguing for the same rights as men and was standing up for a more equal society where everybody is able to live as freely as someone else, no matter what gender you was born with.

    This study aim to examine what experiences, perceptions and opinions Indian journalists in English written press have of their reality from a gender perspective. We wanted to know how and when Indian journalist represent women and if there is a certain way of thinking about representation of women in the media content. In interviews with a total of eleven journalists and ethnographic observations in two of India’s largest cities we tried to examine the structures and perceptions that influenced the journalist’s worldview and thus also the messages that appears in the news. By using the theory of structuration, agenda setting, performativity and intersectionality we examined what structures that the journalists live and operates within and how this is affecting the media content. 

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