lnu.sePublications
Change search
Refine search result
12 1 - 50 of 98
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Abdul Rahim, Ranya
    Linnaeus University, Faculty of Health and Life Sciences, Department of Chemistry and Biomedical Sciences.
    Kommunikationsproblem på svenska apotek: Förekomst och orsak2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The word communication originates from the Latin word communicare that means to do something in common. When human beings communicate with each other, we share thoughts, emotions, values and actions. The foundation in communication is found within the interpersonal communication, which is the act of communication between two persons. All types of communications include of verbal and nonverbal acts of communication.

    The verbal communication consists of words either in speech or writing, the nonverbal act implies gestures, frequency of the tone and facial expressions.

    Within the pharmaceutical profession, good communication between the pharmacist and the customer is important and can affect the customer’s health and quality of life in both direct as well as indirect ways. In recent years, the pharmacist's role in the pharmacy has drastically changed. Nowadays the care of the customer has gained more significance than before. To improve customer health and quality of life it is important that the pharmacist acts to promote a good relationship with the customer and the foundation for this relationship should be built on good terms of communication.

    The purpose of this study was to study how common it is with communication errors between pharmacist and customer, and to demonstrate probable underlying causes. Secondary questions were, how is the drug advice the pharmacist provides affected by communication errors?

    Collection of data for the study was done with structured observation charts, where the customer and pharmacist were strictly observed. A total of 316 meetings were observed and the data collected referred to prescriptions. In more than one-third of the observed meetings, there were communication errors between the pharmacist and the customer. Communication errors that arose concerned lack of eye contact, language barriers, choice of questions, background noise from colleagues and customers and discussions from generic exchanges. To reduce future communication errors, the pharmacist's actions should be strengthened, such as eye contact, clear follow-up questions and improved feedback.

  • 2.
    Adamsson, Stina
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Kommunikationskanaler vid intern nyhetsspridning: En fallstudie om hur kommunikationskanaler påverkar den upplevda kommunikationseffektiviteten vid nyhetsspridning2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Communication is an important function within organizations and the ways of communicating have developed rapidly due to technological development, which can make it difficult to know which communication channel that is best to use in different situations. This report is based on a case study were the perceived communication efficiency tended to vary depending on which communication channel that was used. Previous research shows how the choice of communication channels can affect the communication efficiency, however, it does not show this from the perspective of news as an information type. Therefore, it was considered interesting to study how different communication channels affect the communication efficiency in terms of news distribution.

     

    The aim of this study was to illustrate and describe how communication channels affect the perceived communication efficiency when the information that is transferred consists of news. To achieve this, the following research question would be answered:

     

    • What advantages and disadvantages do employees experience with communication channels regarding the communication efficiency for news distribution in a large national company?

     

    Theories that have been applied in the study are Media Richness Theory and Osgood and Schramms circular communication model. Theories have been used to explain how news distribution takes place in the case company and to illustrate and possibly explain the problems that the company experience with news distribution.

     

    Data was collected by applying a qualitative method in which semi-structured interviews have been used. The result shows that respondents experience both advantages and disadvantages with all the communication channels and that the perceived communication efficiency tended to vary depending on which kind of news. When the result was set against the research question and the theoretical framework, advantages and disadvantages that were experienced, turned out to be depending on if the news were routine or non-routine and how it was matched with a rich or poor communication channel, which Media Richness Theory also declare. 

     

    The conclusion of this study shows that news distribution through face to face and telephone enables direct interaction and transmission of emotions, however, emotions are not transmitted as well through telephone as face to face. The many signals can also be experienced as overwhelmingly. E-mail, intranet and signboard are effective in terms of time and are not as depending on time and space. In addition, the possibility of direct interaction and transmission of feelings is limited. The result indicates that advantages and disadvantages with the communication channels seems to be linked to whether the channel is perceived as suitable to transfer different kinds of news. Rich communication channels are perceived to be effective for transmitting non-routine news and poor channels are perceived to be effective for transmitting routine news.

  • 3.
    Albinsson, Gunilla
    et al.
    Blekinge Institute of Technology, Sweden.
    Arnesson, Kerstin
    Blekinge Institute of Technology, Sweden.
    How critical can you be as an on-going evaluator?2010In: International Journal of Action Research, ISSN 1861-1303, E-ISSN 1861-9916, Vol. 6, no 2-3, p. 256-287Article in journal (Refereed)
    Abstract [en]

    This article discusses experiences of on-going evaluation within a project funded by the EU Structural Funds. A question that is particularly illus-trated is how we, as on-going evaluators, have handled the dilemma be-tween closeness and involvement in the project in relation to distance and a critical approach. This dilemma is standard within action- and interac-tive research, and becomes particularly evident in a concrete reality within a project. The problem is important to illustrate, especially considering the fact that the on-going evaluation task is politically governed, that is, the EU requires that the customary evaluation be replaced with an on-going evaluation. Furthermore, on-going evaluation finds itself in a developmen-tal phase, where discussions are carried on about how to define the con-cept, and also on how the role as an on-going evaluator should be worked out. A possible outcome of this could be that the on-going evaluation be-comes far too uncritical, or critical, and with that cannot come up to ex-pectations. In this article the assumption is that the task of the on-going evaluator is to follow the development in a project, vis-á-vis established goals, with the purpose of creating practice-relevant knowledge. We also discuss the balancing that exists between being supportive of progress, giving constructive criticism, and not being regarded as far too critical. After having worked in an innovative development project for two years, we have been strengthened in our understanding that the interactive re-search approach, concept usage, theoretical connection and methodologi-cal knowledge constitute imperative demands, in order to handle the changes between closeness and distance.

  • 4.
    Algotsson, Victoria
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lundberg, Kajsa
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Är Facebook den nya tidens politiska kanal?: En stude om påverkan genom Facebook2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last years social media have developed and become a place where all kind of people can meet and interact with each other without any kind of physical contact to one another. We belive that this development also has made it easier for political parties and organisations to spread their propaganda to the people that uses social media without them knew from whom the information is coming. With this in mind we decided to do a study about the social media Facebook and how the users of Facebook think they are being influenced by political propaganda from organisations and private persons.

     

    In our study we decided that we wanted to know why our respondents are using Facebook, if they have payed attention to two political questions, one international question and one national question, that have been noticed recently and if they feel that they are being influenced of political propaganda when they are using Facebook.

     

    We have concluded that our respondents, depending on how old they are, do feel that they are being influenced by political propaganda when they are using Facebook. We have also noticed that the younger part of our respondents feel that they are using Facebook because their friends do it and that they have noticed the international political question more than the national political question. In the older category of respondents the reason of why they are using Facebook was to maintain a conection with their friends and they had noticed the national political question more than the international political question. 

  • 5.
    Alm, Agnethe
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ronnebäck, Tove
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    På flykt till gränskontrollernas land: En studie om hur flyktingar gestaltas i Dagens Nyheter och Sydsvenskan2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the autumn of 2015 a huge amount of refugees were on the run to Sweden. The news media described the situation as a refugee crisis and border controls were initiated. The aim of this study was to examine how two Swedish newspapers, one national and one local, portrayed refugees at the time when the border controls were initiated in Sweden. The questions examined were: How are the refugees portrayed, what are the similarities and differences between Dagens Nyheter and Sydsvenskan’s portrayal of the refugees? To approach this we made two different analysis of reports from each newspaper, three from Dagens Nyheter and two from Sydsvenskan. We did a framing analysis on the text and a semiotic analysis on the pictures.

    Findings show that the portrayal of refugees are very similar in both newspapers. The refugees are described as inferior, but at the same time brave, well-educated and hopeful. We also found that refugees often are portrayed as “the others” and the citizens of Sweden are portrayed as “we”. Although the similarities outweighs, we found some interesting differences in the newspapers portrayal of the refugees. For example, in Dagens Nyheter the hopefulness is combined with a positive and joyful approach, while Sydsvenskan describes the hope with an uncertainty and concern about the future.

  • 6.
    Andersson, Frida
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Borg, Mickaela
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Man sitter i knät på varandra": en studie om relationen mellan modebloggare och modejournalister2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 7.
    Andersson, Linus
    et al.
    Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
    Johansson, Johan
    Linnaeus University, Faculty of Technology, Kalmar Maritime Academy.
    Enligt lotsen: En studie om lotsars upfattning om kommunikationen med bryggteamet2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Detta arbetet genomfördes med syftet att undersöka vad svenska hamnlotsar ansåg om kommunikationen med fartygets bryggteam och även utreda uppkomsten av eventuella kommunikationsbrister. I Sverige sker majoriteten av alla fartygsolyckor inom hamnområdet samt den största olyckskategorin är kommunikation. Arbetet genomfördes som en kvalitativ studie där datainsamlingen bestod av semistrukturerade intervjuer med sex svenska hamnlotsar från två olika lotsområden, för att ge en inblick om deras personliga uppfattning gällande kommunikationen med bryggteamet. Resultatet visar att respondenterna anser generellt att kommunikationen är fullt godkänt ombord på fartyg. Men det framgår även att i vissa fall kan språket vara så pass bristfällig att teckenspråk kan vara det enda sättet att kommunicera på. Arbetets slutsats är att språket ombord är den största bidragande faktorn till att kommunikationsbrister uppstår, därför krävs en förbättring.

  • 8.
    Assarsson, Henrik
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "We rock!" i den virtuella världen: En undersökning av svenska festivalers strategiska kommunikationsarbete i sociala medier2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sociala medier och public relations kan vara effektiva verktyg i festivalers strategiska kommunikationsarbete. För att kunna skapa en dialog och upprätthålla en relation till sin publik använder arrangörerna ett antal tekniker och PR- strategier. Undersökningen visar hur dessa strategier används och hur de fyller ett antal funktioner för de båda aktörerna. Bland annat ser vi hur publiken låter sig ”utnyttjas” i festivalernas PR-arbete men samtidigt tycker det är värt det genom att vara sociala på festivalernas sociala medie- kanaler. 

  • 9.
    Axelsson, Martina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Information- och kommunikationsteknik: Att vara timanställd med IKT krav2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [sv]

    Informations- och kommunikationsteknik (IKT) är det som vi använder dagligen när vi pratar i telefon, skriver sms eller kollar på tv. Vardagen idag kantas av de konstanta informationsflödena vi får från olika håll och som gör att vi domesticerar vår kulturella syn på hushållet och familjen. Genom att det tekniska inte längre bara är en sak i ditt hem, utan att det nu även inkluderar de tekniska hjälpmedel som används för att kommunicera med familjen,både i och utanför hushållet. Detta information- och kommunikationssamhälle ökar inte bara tillgängligheten för vänner och familj, det ökar även tillgängligheten för arbetslivet. Hur ser utvecklingen inom IKT ut för dem som är timanställda? Denna uppsats kommer att redovisa och försöka klargöra hur utvecklingen och attityden mot IKT genom nio stycken personintervjuer med timanställda. Resultatet av uppsatsen visar på att respondenterna använder sig dagligen utav IKT och att de tycker att användandet av IKT för att bli bokad på jobb fungerar.

  • 10.
    Axén, Helena
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Det känns som att man måste visa att typ livet är perfekt hela tiden”: - en kvalitativ studie om barns relation till och uppfattningar om sociala medier2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 11.
    Bengtsson, Sabrina
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wiklund, Cecilia
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wass Granquist, Angelica
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Musikbolags kommunikationsprocess via social media2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SAMMANFATTNING

    Titel: Musikbolags kommunikationsprocess via social media

    Författare: Sabrina Bengtsson, Angelica Wass Granquist och Cecilia Wiklund

    Handledare: Joachim Timlon

    Kurs: Kandidatuppsats 15 hp i Företagsekonomi inriktning Marknadsföring, Music &

    Event Management, Linnéuniversitetet, Hösttermin 2013-2014.

    Forskningsfråga

    Hur kommunicerar svenska musikbolag med sina kunder genom social media?

    Syfte

    Syftet med uppsatsen är att beskriva hur kommunikationsprocessen ser ut via social

    media, analysera hur svenska musikbolag kommunicerar via sociala medier samt ge

    rekommendationer till hur de på bästa sätt kan kommunicera med kunderna via de

    sociala medierna.

    Metod

    I uppsatsen har vi valt att göra en kvalitativ undersökning med en abduktiv

    forskningsansats. Detta gjorde vi då vårt mål har varit att komma så nära vårt

    problemområde som möjligt och gå på djupet istället för bredden. Den empiriska

    studien bygger på fem intervjuer med personer som har en koppling till kommunikation

    och musikindustrin.

    Slutsatser

    Vi har genom analysen kommit fram till att musikbolagen inte marknadsför sig själva

    utan sina artister. Något av det bästa ett musikbolag kan göra är att anpassa sig efter sin

    målgrupp. Genom att noggrant segmentera marknaden och se till livsstilsfaktorer kan

    musikbolagen utforma sin kommunikation på ett sätt som tilltalar valda segment. Det är

    viktigt att finnas på det ställe som kunderna befinner sig samt att innehållet är relevant

    och passar artistens image.

    Nyckelord: kommunikation, kommunikationsprocess, sociala medier, Facebook,

    Instagram, Twitter, Spotify, Youtube, internet, musikindustrin, musikbolag

  • 12.
    Birgestam, Christoffer
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Koel, Jakob
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Öman, Camilla
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Feeling like Spending?: An explanatory study on the different effects of emotional appeals on purchase intention2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. Literature has found emotional appeals to be the superior alternative, but are yet to fully grasp the dynamics of the different emotional appeals as several researchers have called for further establishment and knowledge in the area. In this study, a new approach to emotional appeals has been taken in terms of including a wider range of emotions than has been previously done, and the aim is therethrough to receive a more nuanced and complete understanding of the phenomenon emotional appeals.

    Purpose: The purpose of this paper is to explain the different effects of emotional message appeals on purchase intention.

    Methodology: This study utilized an explanatory purpose along with a deductive, quantitative research approach, as well as a cross-sectional research design to test a conceptual model based on six hypotheses. The data collection method was completed through the distribution of a self-administered questionnaire in various online forums. The questionnaire received 212 valid responses.

    Findings: The hypotheses for four out of the six basic emotions were tested. The Happiness appeal showed to have the most positive effect on purchase intention (0.412), whilst Fear (0.269) and Sadness (0.273) also displayed positive tendencies, even though the Sadness appeal had been hypothesized to have negative effects on purchase intention. Furthermore, the Disgust appeal was - as hypothesized - suggested to have a negative influence on purchase intention (-0.277). The Surprise and Anger appeals displayed insignificant F-values and could thereby not be further investigated.

    Conclusion: Based on the four remaining emotions an adjusted conceptual model was presented in which one can observe the varying effects of emotional message appeals on purchase intention. This model can be valuable for marketers and marketing practitioners looking to apply emotional appeals as part of their marketing strategies, as well as to researchers looking to more fully understand the dynamics of emotions and emotional appeals in marketing contexts. Last, this study calls for further establishment within the field of emotional appeals in terms of gathering insights into the fluidity of emotions.

  • 13.
    Blakstvedt, Linn
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den paradoxala internkommunikationen: En studie om den interna förändringskommunikationens roll i ett gasellföretag2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 14.
    Borglin, Cecilia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Dömd eller dömande?: Nyhetsdiskursen av Sveriges Domstolar i artiklar från DN och SvD2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    För att få information om omgivningen och samhället i stort, där egna erfarenheter och relationer att bygga sina åsikter och ställningstaganden på saknas, så är medierna ofta den största bidragande faktorn för medborgaren när det kommer till att få information om sådant som inte rör den omedelbara närheten. I det sammanhanget spelar den mediala tillgången till Sveriges Domstolar stor roll. Artiklar som berör rättssäkerhet och rättstrygghet är ofta vanliga inslag i nyhetsrapporteringen och i tider där diskussioner rörande rättssäkerhet, rättstrygghet och rättvisa är ett ständigt närvarande element, framförallt i den mediala debatten, faller det sig särskilt intressant att titta på hur Sveriges Domstolar gestaltas i två av de ledande svenska morgontidningarna, Svenska Dagbladet och Dagens Nyheter.

    Studien är intressant för att det saknas mediala studier som enbart behandlar Sveriges domstolar som enskilt studieobjekt, fristående från resterande rättsväsende utifrån medievetenskapliga och sociologiska förhållningssätt. Denna lucka fyller denna uppsats. Problemformuleringen består i en tvådelad frågeställning där den första delen förväntas besvaras av empiriska underlag i form av nyhetsartiklar och där den andra delen i frågeställningen har som syfte att med ett teoretiskt underlag bidra till en diskussion kring förtroende och i förlängningen legitimitet ur ett demokratiskt perspektiv:

     

    • Hur ser den konstruerade nyhetsdiskursen av Sveriges Domstolar ut i nyhetsartiklar från ledande morgonpress?

    -          är diskursen i huvudsak positiv, negativ eller neutral

    -          vem är den huvudsakliga källan i artiklarna

    -          hur positioneras källorna i texterna och vem får förtroendet att vara primary definers

    -          hur använder sig Sveriges Domstolar av tidningarna och är själva ett aktivt subjekt

     

    • Vad innebär denna nyhetsrapportering för Sveriges Domstolar och hur legitimeras eller degraderas Sveriges Domstolar av denna nyhetsgestaltning och vilka konsekvenser kan resultatet få för vårt demokratiska samhälle?

    Studien har ett socialkonstruktivistiskt perspektiv och undersöker hur berättelserna av Sveriges Domstolar berättas och återberättas, vilka värderingar och förgivettagna reproduktioner kan finnas och framträder en rättvis, allmängiltig bild av Sveriges Domstolar? Eller är nyhetsartiklarna snarare enbart en tillspetsning av verkligheten för att passa in i den mediala konstruktionen? Går det att se någon skillnad i diskursen/diskurserna som framträder i nyhetsartiklarna. För att få svar på dessa frågor utgår studiens teoretiska ramverk ifrån teorier av agendasetting – och nyhetsgestaltning, men även stats-sociologisk vetenskap. Studien utgår från en kvalitativ textanalys och diskursanalys, som studerar texterna utifrån sociokulturella mönster.

     

    I enlighet med tidigare forskning konstaterar även denna uppsats att brott och straff är ett ämne som appellerar medierna och hantering av olika fall tar stor plats i den mediala publiceringen. Andra bärande resultat för studien som återfinns är att den ”vanliga” vardagen inte är lika intressant för tidningarna och artiklar som berör domstolarna ur ett mindre sensationellt syfte är få. Nyhetsgestaltningen av Sveriges Domstolar har en negativ inriktning och ställer domstolarna i försvarsställning genomgående i artiklarna. Domstolarna är sällan en aktör i artiklarna och i de fall där de är en aktör har de till 99% en försvarsposition. De används i princip aldrig som expertkällor och andra experter i den juridiska sfären tillåts sätta referensramen för Sveriges Domstolar. 

  • 15.
    Boström, Sara
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Liljestrand, Anna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Så framställs muslimer på Twitter efter ett terrorattentat: En kvantitativ innehållsanalys om gestaltningen av muslimer på Twitter efter terrorattentatet mot Charlie Hebdo2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie är delvis att bidra till den rådande forskningsluckan beträffande hur muslimer framställs och representeras, efter ett terrorattentat, av svenskspråkiga användare på Twitter. Studien avser också att konkretisera rollen som användarna besitter på Twitter som gatekeepers och studera mönstren i det genererade innehållet som skapas inom användarens personal public. Detta utgör en grund för att visa hur användare befäster en stigmatiserad bild av muslimer, men också visar solidaritet. 

    Studien har med utgångspunkt i en kvantitativ innehållsanalys undersökt hur muslimer framställs av svenska twitteranvändare under veckan som följer efter attentatet mot Charlie Hebdo, samt en månad innan attentatet för att se eventuella skillnader i framställningen. Totalt har 588 analysenheter i form av tweets inkluderats i studien, varav 60 stycken under nedslagsveckan en månad innan attentatet och 528 stycken under veckan som följde attentatet. Analysen utgår ifrån teorierna Audience Gatekeeping, Stigmatisering, Personal Publics samt begreppen Solidaritet och ”Den Andre”.

    Resultatet visade att muslimer i regel framställs som en grupp och sällan skildras som individer. 43 procent av användarna framställde muslimer på ett stigmatiserande sätt men 35 procent uttryckte också solidaritet efter terrorattentatet. Den svenska twitteranvändaren i studien är oftast en privatperson med omkring 500 följare som får begränsat med uppmärksamhet gentemot dem få elitaktörerna på Twitter, så som journalister. Tweetsens innehåll bestod till en tredjedel av länkar, företrädesvis nyhetsmedier, vilket teoretiskt gör en lika stor del av användarna till gatekeepers.

  • 16.
    Brattlin, Martina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Thulin, Hanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Bortvända blickar och blandade budskap: Hur jämställdhetsintegrerade myndigheter representerar män och kvinnor på Instagram.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    59 government agencies in Sweden participate in the programme Gender Main- streaming in Government Agencies (sv: Jämställdhetsintegrering i myndigheter, JiM). This programme aims to better the equal opportunities for women and men to shape society and their own lives. At the same time the social networks are steadily rising in popularity and they are excellent tools for the government agencies to communicate their values regarding equality to a broad audience in an easy and effective matter. Previous research focus mostly on the effect the content of social media have on the audience but the aim of this study was rather to examine how men and women are represented on Instagram accounts run by government agencies. This was done through a quantitative content analysis where 400 pictures posted on Instagram by Arbetsförmedlingen, Försvarsmakten, Polismyndigheten and Sida were analysed with the help of variables based on previous studies. The results showed that both men and women are portrayed with certain gender stereotypes and that government agencies are more or less equal in their frequent use of men and women in their Instagram posts. 

  • 17.
    Carlsson Engström, Christina
    et al.
    University of Kalmar, School of Communication and Design.
    Kässel, Emma
    University of Kalmar, School of Communication and Design.
    Make love not waste: A study of a waste management project and its public awareness components in the Korca region, Albania2008Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpStudent thesis
    Abstract [en]

    The purpose of this thesis was to investigate a waste management project and its public awareness components, in the Korca region, Albania. We wanted to learn if the communication towards the population about the project had created an effect or not. We conducted interviews in the capital Tirana and in the Korca region situated south east in Albania. The focus on the study was on the population in the Korca region, and on the persons from the project who worked with the information towards the population. The research was a qualitative study consisting of a total of 22 standardized face-to-face interviews and 3 semi-structured interviews. A difference in the environment is now visible according to the inhabitants. We came to the conclusion that the messages conveyed to the target groups have reached an effect, but that an even bigger effect could be reached if the target groups had been more specified and the messages had been more specific.

  • 18.
    Carlsson, Wilhelm
    et al.
    University of Kalmar, Kalmar Maritime Academy.
    Johansson, Magnus
    University of Kalmar, Kalmar Maritime Academy.
    Kommunikationen mellan student och handledaren ur ett studentperspektiv: Under den fartygsförlagda utbildningen2008Independent thesis Basic level (professional degree), 5 poäng / 7,5 hpStudent thesis
    Abstract [sv]

    Denna undersökning byggds på intervjuer av studenter ifrån det fyraåriga sjöingenjörsprogrammet på Sjöfartshögskolan i Kalmar under ht 07 och vt 08.

    Syftet med undersökningen var att undersöka hur eleven såg på kommunikationen med handledaren under den fartygsförlagda praktiktiden.

    Metoden som användes var kvalitativt styrda intervjuer. Dessa genomfördes med hjälp av Kvales intervju tekniker. För analysering av intervjuerna användes Jacobsens teorier om kvalitativa innehållsanalyser.

    Efter genomförd undersökning kom man att se att studenterna tyckte att det fanns tendenser till kommunikationsbrister mellan student och handledare under den fartygsförlagda praktiktiden. Dessa kommunikationsbrister berodde enligt studenterna på tidsbrist samt brist på engagemang hos handledaren.

    Trots brister i kommunikationer ser ändå de flesta intervjupersonerna positivt på sitt framtida yrkesutövande. Med underlag av denna undersökning ser vi dock tendenser till att en översyn av praktikfartyg samt engagerade handledare kanske är i sin ordning.

  • 19.
    Cavallin, Jens
    University of Kalmar, School of Communication and Design.
    The Reign of Mind2009Book (Other academic)
    Abstract [en]

    An overview and inquiry into the problems of power over media, on a philosophical background.

  • 20.
    Cerrato, Loredana
    et al.
    KTH Computer Science and Communication.
    Ekeklint, Susanne
    Växjö University, Faculty of Mathematics/Science/Technology, School of Mathematics and Systems Engineering. Datalogi.
    Different ways of ending human-machine dialogues2002In: Proceeding of AAMAS'02, the first international joint conference in autonomous agents & multi-agent systems: Embodied conversational agents-let's specify and evaluate them!, Bologna , 2002, p. 5-Conference paper (Refereed)
    Abstract [en]

    More and more dialogue systems are developed to provide public services to inexperienced users. This makes the competition harder among developers and increases the interest in finding methods to evaluate and improve the overall performance of dialogue systems. The aim of this study is to propose a method to evaluate users’ satisfaction in dialogue interactions. The hypothesis being tested is that it is possible to derive information about the users’ satisfaction with the interaction, by simply analysing the way in which users ends the dialogues. The users' final utterances were analysed in order to classify the type of utterance and to find out some prosodic correlates that could signal the users' attitude towards the system. To test this hypothesis we carried out a preliminary analysis of the way in which users' of two Swedish multi-modal dialogue systems (namely August and Adapt) ended their interactions.

  • 21.
    Creelman, Alastair
    et al.
    University of Kalmar.
    Petrakou, Alexandra
    University of Kalmar, School of Communication and Design.
    Richardson, David
    University of Kalmar, School of Human Sciences.
    Teaching and learning in Second Life - experience from the Kamimo project2008In: Online Information 2008 Conference Proceedings: Information at the heart of the business, London, UK: Incisive Media , 2008, p. 85-89Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    In this presentation we will describe the Kamimo project, a two year cooperation (2007-2008) between the University of Kalmar (Sweden), University College Molde (Norway) and Central Missouri University (USA) and sponsored by the Norwegian Open University (Norgesuniversitet). The project aims to investigate the potential uses of virtual worlds in higher education by carrying out a number of courses, projects and collaborative work in Second Life.  The project has established two virtual islands, Kamimo Island and Virtual Montmartre in cooperation with external consultants who have assisted with the building and establishment of the islands.   The main objectives of the project are to:  1) Create a stimulating virtual learning environment in SL   2)  Test and evaluate different teaching and learning activities in SL (courses, projects, meetings, roleplay)   3) Test and evaluate how effectively SL can be used in fostering cooperation (between faculties, universities, business)   4) Test selected learning tools or elements together with the virtual environment  The project supports learning activities for different segments of the partner organizations student populations as well as allowing for cross communication between the student bodies. We have offered two courses in English presentation skills run completely in Second Life, several student projects designing and building virtual environments in SL as part of an ongoing degree program, courses for information technology majors and further integration and testing of the virtual world elements for learning and for support of learning and communication between groups within the business sector. These activities are being evaluated and we aim to present research papers based on the findings at a later date.  Our partners at Central Missouri University have built a simulation of Montmartre, Paris as it was in the 1920s in order to provide students with an engaging and immersive learning environment for studies in Afro-American culture and in particular the growth of jazz in post-WW1 Paris. The use of virtual worlds to facilitate immersive role play and enable students to recreate convincingly the era they are studying is being investigated as part of the project and will be presented at the conference. In the evaluation of the project activities we have focused on examining how far teaching methods used in Second Life exhibit affective support for the involvement of learners. We examine how the use of virtual worlds can add a social dimension to distance learning not present in existing learning management systems.  In this presentation we will describe our reasons for working in Second Life, conclusions based on our teaching experience there, ongoing research and thoughts on the future relevance of virtual worlds in higher education. The presentation will use PowerPoint slides as well as a live demonstration of Second life and a meeting on our own Kamimo Island. Several of the project group will participate via Second life as well as possibly a representative from one of the other universities we have collaborated with over the last year.  The Kamimo project group consists of: Björn Jaeger, University College Molde (Norway) Judith Molka-Danielsen, University College Molde (Norway) Dr. Bryan Carter, Central Missouri University (USA) Alastair Creelman, University of Kalmar (Sweden) David Richardson, University of Kalmar (Sweden)  Project blog - http://kamimo-islands.blogspot.com/

  • 22.
    de la Brosse, Renaud
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ericsson, Elin
    Représentativité des genres et journalisme en Suède: entre parité et féminisation2017In: Revue Africaine de Communication, ISSN 0850-895X, no 3, p. 45-54Article in journal (Refereed)
    Abstract [en]

    The purpose of this contribution is to analyze the place of women in the Swedish news media. Sweden is a model on the international scene because it was among the first countries to achieve effective parity  between men and women working as journalists in print and audiovisual business, public or private. As a result of a particular historical process, achieved parity does not mean equality. While there is a national consensus on the importance of gender equality in this area as in others, the fact of the matter remains that progress over the past 15 years has only begun, without changing the content of the information. Still very widely marked by the seal of masculinity, this often seems to ignore the representation of women and other issues related to gender equality. This contribution aims to examine how this parity is organized in a daily regional newspaper of general information, Barometern (literally meaning, The Investigator). This newspaper, owned by a large press group in the South East of the country, with a total of seven regional dailies, is representative of widely shared liberal and Christian values. We will identify the main obstacles that these may have to face in their daily work and analyze the possible obstacles remaining against a greater feminization of the contents that are delivered to a reader audience

  • 23.
    Dejert, Alex
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Valdmaa, Christopher
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kan jag betala med min kompis?: En kvalitativ studie kring hur konsumtionsattityder skapas på Instagram2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    The focus of this bachelor thesis is to study the perceptions, attitudes and opinions that are created by active users on Instagram when commercial messages are incorporated into the social platform. Furthermore, an understanding is sought of how social capital can be seen as a new form of capitalism.Qualitative focus group interviews was used as the method for examining the participants views on the topic. The accumulated data was collected during six sexxions with three different focus groups, where all participants were between the ages of 21-25 and located in Kalmar Län, Sweden.The results of this study show that the perceptions of what is seen as consumption and commercial messages on Instagram differs substantially. We found that positive consumer attitudes are created when users are inspired and can identify themselves with the content. Negative attitudes are created when advertising messages are to obvious and enters in indiscreet ways.

  • 24.
    Diehl, Lisa
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Implications of Converging Media and Government: A qualitative study of the relationship between traditional news media and government in Mexico, as perceived by a group of Mexican students2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to investigate a group of Mexican university students’ perception of

    the country’s traditional news media and their relationship to the Mexican government with the objective of elaborating on and discussing how the respondents’ perception can be understood in terms of individual and social implications. The research is based on eight empirical interviews with Mexican university students enrolled at private and public universities in Mexico City at the time of the data collection taking place in late spring of 2015. Bourdieu’s notion of habitus and cultural capital, the attitude concept as recognized within the field of social psychology, the digital divide, normative theory and political- economic theory together form the key concepts and theoretical framework on which this study is based. This study shows that the respondents’ perception of the relationship between traditional news media and government in Mexico is characterized by distrust in both institutions’ legitimacy due to rightful allegations of collusion. Traditional news media are disregarded among the respondents who prefer alternative, online news sources, a news behavior arguably facilitated by the skills provided for by cultural capital and new media access granted to the respondents. The Mexican media and government convergence ultimately has far-reaching democratic implications as normative expectations on media to serve the wider public interest and check on power are largely discarded in favor of pursuing economic interests. Compromised journalism most affect those with limited access to alternatives, aggravating inequalities. The respondents’ negative perception of the traditional news media and government relationship has, however, also positive implications as the respondents’ awareness in combination with the democratic incentives offered by new media make the them possible agents for change. 

  • 25.
    Durdel, Ted
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Johansson, Per
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Den (gammal)modiga kommunen: En semiotisk analys av tre kommuners hemsidor2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Diskussionen om att kommuner ser på sina medborgare mer som kunder än som invånare har blivit allt mer vanlig. Den här uppsatsen behandlar hur en kommun använder sig av språket, genom texter på hemsidan och det är en komperativ studie på Jönköping, Kalmar och Växjö kommun. Det kan uppstå en viss problematik om en kommun använder sig av ett mer kommersiellt språkval, det här problemet diskuteras i slutdiskussionen. En dokumentanalys har genomförts för att få en djupare förståelse av kommunernas val av tilltal och målgrupper. Den semiotiska analysen används för att beskriva kommunernas tilltalssätt på sina hemsidor i texter, där vi analyser vissa valda texter på hemsidorna. 

  • 26.
    Ekelin, Annelie
    et al.
    Blekinge Institute of Technology.
    Elovaara, Pirjo
    Blekinge institute of technology.
    Eriksen, Sara
    Blekinge institute of technology.
    Dittrich, Yvonne
    School of Engineering.
    Hansson, Christina
    School of Engineering.
    Landén, Sölve
    Ronneby Municipality.
    Larsson, Anita
    Blekinge Institute of Technology.
    Odén, Ida
    Blekinge Institute of Technology.
    Winter, Jeff
    Blekinge Institute of Technology.
    KomInDu: A Small Project about Big Issues2004In: The proceedings from the biennial Participatory Conferences (PDC)2004, Toronto: CPSR , 2004 , 2004Conference paper (Refereed)
    Abstract [en]

    In this short paper, we present glimpses from an interdisciplinary research and development project aimed at enhancing local democracy by developing ICT support for the consultation process around the comprehensive plan of a municipality. For the participating researchers, the project offered the opportunity of combining and comparing approaches and methods from two different design traditions that share democratic ideals and ambitions of nurturing citizen/user participation in design processes. This proved to be more challenging than we had originally anticipated. Differences in perspective gave different interpretations of the design context as well as of how participatory the processes actually were.

  • 27.
    Eng, Stina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Pettersson, Klara
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Segregerad medierapportering i en segregerad stad: Hur Linköpings mest segregerade stadsdel och dess invånare skildras i Östergötlands största nyhetstidning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study has been made to show how local media portrays segregated neighbourhoods, since media descriptions affect its readers and their opinions. Linköping, the second most segregated city in Sweden, and its most segregated district, Skäggetorp, has been used as the study case when reviewing how the local newspaper Östgöta Correspondenten writes about the neighbourhood and its inhabitants. 47 articles, published between the 3rd of February and the 3rd of April 2015, were analysed and 16 of them are presented as examples in the paper. Media semiotics and Norman Fairclough’s critical discourse analysis were used to break down the texts. The framing theory, Jürgen Habermas’ theories on communicative action and the public sphere, and the theories on stereotypes and the Swedish community by Ylva Brune were used to analyse the articles. The result conformed with previous research and showed that short articles were written more objectively while longer texts showed more negative descriptions of the segregated district and the people living there. When an informal language was used the portraying of the neighbourhood tended to be positive which happened very rarely. Even texts that aimed to show the good sides of Skäggetorp often used negative aspects in their descriptions.

  • 28.
    Eriksson, Anna
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Ett intranät i tiden: Kan ett intranät i en kommun spelifieras, vad är viktigast för användarna?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The research conducted in this study aims to answer if it would be possible to gamify an Intranet for a Municipality (Ekerö Municipality in Sweden) and it also investigates what usability needs are the most important to meet. The study is based on Delone and McLean's IS success model. Furthermore, there is an assumption that there is too much irrelevant information on the old intranet. The study is based on qualitative interviews and shows that the employees of the municipality are affected by the qualities of the success model, information quality, functionality, and service. It also shows that personalization, as well as good user-friendliness and well-structured content, are values appreciated by employees. The users are also positively set for gamification.

  • 29.
    Fagius, Erik
    Växjö University, Faculty of Mathematics/Science/Technology, School of Technology and Design.
    Kommunikation mot bättre motivation: En studie som undersöker hur kommunikation kan påverka motivation på arbetsplatsen2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Recently more and more focus has been laid on the importance of motivated employers at their place of work. In this paper it is studied how communication can affect the motivation to work. This happened through a case study where a quantitative research method in form of questionnaires on the building contractor NCC was used, where the four communication factors (feedback, openness, language and media) eventual influence on the four motivation factors goal, meaningfulness, development and well-being, are being studied. The summary showed that all motivation factors and all communication factors except feedback were regarded relatively positive among the employers at NCC. This gave a result saying that mostly the communication factors openness, language and choice of media between management and the employers can affect the motivation to work.

  • 30.
    Fingalsson, Linn
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Palma, Katalina
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sheri, Sindi
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Attitude is everything: towards social media mobile advertising2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context.

    Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context?

    Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. A model was presented in order to have a clear picture of the existing theories in this field.

    Methodology: The authors used a qualitative research and the method chosen for data collection was semi-structured interviews and a case study, Snapchat (mobile application).

    Conclusions: After this process the authors could conclude that consumers’ attitudes towards mobile advertising in social media were negative. The strongest feeling among consumers that would influence their attitudes was irritation. The consumers’ negative attitudes can be related to control. When giving them control their attitudes can be positive. Rewards can positively influence consumers’ attitudes as well. According to the findings in this study high rewards should be given to consumers in high engagement situations.

  • 31.
    Fioretos, Ingrid
    et al.
    Lund university.
    Gustafsson, Kristina
    Linnaeus University, Faculty of Social Sciences, Department of Social Work.
    Norström, Eva
    Lund university.
    Kommunikation med stöd av tolk2014In: Kommunikation med barn och unga i vården / [ed] Maja Söderbäck, Stockholm: Liber, 2014, p. 201-213Chapter in book (Other academic)
  • 32.
    Fioretos, Ingrid
    et al.
    Lund university.
    Gustafsson, Kristina
    Linnaeus University, Faculty of Social Sciences, Department of Social Work.
    Norström, Eva
    Lund university.
    Tolkade möten: Tolkningens betydelse för rättssäkerhet och integration2014Book (Other academic)
  • 33.
    Fransson, Sofie
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Education.
    Andersson, Maria
    Växjö University, Faculty of Humanities and Social Sciences, School of Education.
    Betydelsen av ledares kommunikativa förmåga: En studie av ledares och medarbetares uppfattningar gällande ledarnas kommunikation2008Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Bakgrunden till varför vi valde att undersöka ledares kommunikation är att vi fått uppfattningen att kommunikationen på arbetsplatsen är en avgörande faktor för att organisationen ska fungera tillfredställande. Syftet med denna uppsats är att belysa, beskriva och förstå eventuella likheter eller skillnader mellan de intervjuade medarbetarnas och ledarnas uppfattningar vad gäller ledarnas kommunikation på ett mellanstort IT-företag. Genom tio stycken kvalitativa intervjuer har det empiriska materialet samlats in. Det är fyra ledare och sex medarbetare som har intervjuats. För att få ut bästa resultat av intervjuerna användes en semistrukturerad intervjuguide. Intervjuerna spelades in och transkriberades. Materialet har bearbetats utifrån fyra kategorier; öppenhet och ärlighet, tydlighet och information, ledarnas fysiska beteende och intresse från ledarna. Överlag har det visat sig att medarbetarna och ledarna anser att Företagets ledare kommunicerar öppet och vill ha en ärlig dialog. Det finns dock några uppfattningar som skiljer sig och detta är att ledarnas fysiska beteende visar att de inte har tid att samtala med medarbetarna. Detta gör att medarbetarna inte alltid framför sina synpunkter och åsikter. Det tror vi kan leda till att idéer gällande organisationens utveckling uteblir. Ledarna tar sig inte tid att samtala med sina medarbetare i den vardagliga kommunikationen. Medarbetarna önskar också mer feedback på sitt arbete från ledarna. Insynen i Företaget anser båda parter är god vilket gör att medarbetarna känner sig delaktiga i arbetet. Dock anser medarbetarna att informationen skulle kunna framföras på ett bättre sätt då den ibland är tråkig och enformig. Ledarna är medvetna om medarbetarnas åsikter. Alla intervjupersoner är öppna för en utveckling och förbättring av ledarnas kommunikation inom organisationen.

    Nyckelord: Kommunikation, ledarskap, organisation, kommunikativt ledarskap, feedback.

  • 34.
    Fritjofsson, Johan
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Andersson, Mandus
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Småföretags Kommunikationskanaler: till externa resurser2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Viable companies have the ability to use external resources to help solve its problems when internal resources are not adequate. Small businesses do not have the option to have all of the resources in-house; they must specialize in order to become more competitive in a constantly changing environment.

    The purpose of this survey is to show the various communication channels, small businesses use and the factors that affect the choice of communication channel when seeking external resources. The theoretical framework is composed of the communication process and communication channels. The communication channel consists of networks, the internet, trade shows and advertising.  This qualitative study is carried out at small enterprises within the metal working industry. Data collection was carried out with open individual interviews with five respondents at selected companies.

    The result consists of the respondents ' views on the channels of communication and how they use them. The network has proven to be the most used communication channel followed by search engines and marketplaces. These channels can be assisted with trade shows and advertising in search of external resources.

  • 35.
    Fuoli, Matteo
    et al.
    Lund University.
    Hommerberg, Charlotte
    Linnaeus University, Faculty of Arts and Humanities, Department of Languages.
    Constructing trustworthiness through pictorial and multimodal metaphor: An exploration of corporate visual rhetoric2014In: 10th Conference of the Association for Researching and Applying Metaphor, RaAM: Metaphor in Communication Science and Education. Cagliari Sardinia, June 20-23, 2014. Book of Abstracts, 2014, p. 27-28Conference paper (Refereed)
    Abstract [en]

    Trust is a pervasive feature of social life and a basic element of both intimate and distant interpersonal relations. Every decision to trust other people, however, involves a certain degree of risk, as our ability to attain full knowledge of their intentions and motives is, in most situations, inescapably limited (Gambetta, 1988; Marková and Gillespie, 2008). Our decisions to trust others are thus influenced and guided by our subjective perceptions of their trustworthiness (Hardin, 2002; Linell and Keselman, 2011). These considerations apply not only to interpersonal relations between individuals, but also to those between business organizations and their stakeholders (Ingenhoff and Sommer, 2010).

    This paper investigates how large multinational corporations use images to construct a trustworthy corporate identity across different genres of business communication. We analyze a corpus of images collected from the websites of some of the world’s largest corporations operating in high-impact industries such as the oil and gas, banking and pharmaceutical sectors, where stakeholders’ trust is key to ensuring social legitimation and long-term viability. The goal of the analysis is to identify and describe the pictorial (monomodal) and multimodal metaphors (Forceville 1996, 2002; Forceville and Urios-Aparisi, 2009) employed by these companies to convey three fundamental attributes of trustworthiness: a) ability, which regards a company’s skills and expertise in a specific domain, b) integrity, which relates to its moral and ethical values, and c) benevolence, which refers to its care for and goodwill towards the stakeholders (Mayer et al., 1995; Ingenhoff and Sommer, 2010). Following Koller (2009), this paper emphasizes the centrality of pictorial and multimodal metaphor in companies’ discursive construction of their corporate identity, focusing on a specific and crucial dimension of corporate identity, i.e. trustworthiness. In addition, this study adds to the existing literature on metaphor by investigating how pictorial and multimodal metaphors are used, for persuasive purposes, in emerging genres of corporate communication. More generally, the study has the twofold aim of contributing to our knowledge of how trustworthiness is constructed through visual and multimodal resources, at the same time advancing our understanding of the discursive dynamics of trust, which is still limited and fragmentary (Linell and Keselman, 2011). 

  • 36.
    Glensby, Jenna
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lindgren, Sofi
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Allvarlig och smal, eller glad och mullig?: - En studie om hur kvinnan gestaltas i tidningen PLAZA Kvinna2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 37.
    Gossas, Erik
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Fandrey, Rebecca
    Internationalization through social digitalization: How social media affect the internationalization process of Swedish SME’s2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. This will be achieved by examining different theoretical frameworks applicable on the internationalization process and social digitalization, and by conducting interviews with relevant firms. By following a qualitative research method a deeper understanding for how the case firms work with internationalization and social media could be provided. The thesis has followed a deductive research approach, which enabled the development to become as adapted as possible to the thesis’s topic. The literature review that has been established in this thesis includes theories related to internationalization, such as the Uppsala model, the Network model and Born Global. Furthermore, Word of mouth, Electronic Word of mouth and Value Co-Creation has been studied. The literature review has resulted in a conceptual framework that establishes the relations between the different theories. This conceptual framework has subsequently been used in order to analyze the empirical data, which derives from multiple case firms. The empirical findings are then presented in the following chapter. The analysis chapter involves a discussion of the differences and similarities between theory and empirical findings. The following and final chapter of the thesis presents the conclusions as a result from the analysis and further contains implications, recommendations, limitations as well as suggestions for further research. The main theoretical implications that this thesis has resulted in is theory regarding social media in an international business context, by identifying factors of social media that can have a positive impact on Swedish firms that conduct international business. The main practical implication is that by gaining an understanding of social media, it is suggested that a Swedish firm can conduct international business easier with reduction of time, money and risks. Furthermore, the research can be valuable for Swedish firms using or that wishes to use social media to internationalize or strengthen their position on the international market.

  • 38.
    Gustafsson, Linnea
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ahmeti, Mergimtare
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vi alla ler på samma språk..: En studie om hur kultur skapas med kommunikation och interaktion i kvinnoföreningen Olivia.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 39.
    Gustafsson, Miriam
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Pernklev, Johanna
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Mannen, myten... Stereotypen?: En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.

    The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.

    The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying. Metro sexuality is a recurring feature in the adverts, and one of the factors that indicate that masculinity is something complex and multi layered.

    Our study also shows that activity is still essential when it comes to form male qualities, but the impression of the same are nowadays of more importance than the actual activity itself. Attributes and surroundings are key components, and something that implicates that the social climate is focusing on material things.

  • 40.
    Hadziabdic, Emina
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Health and Caring Sciences.
    Hjelm, Katarina
    Linnaeus University, Faculty of Health and Life Sciences, Department of Health and Caring Sciences.
    Working with interpreters: practical advice for use of an interpreter in healthcare2013In: International Journal of Evidence-Based Healthcare, ISSN 1744-1595, E-ISSN 1744-1609, Vol. 11, no 1, p. 69-76Article in journal (Refereed)
    Abstract [en]

    The aim of this descriptive commentary is to improve communication in healthcare when an interpreter is used by providing practical advice to healthcare staff when they consider using interpreters. This descriptive commentary considered the issues of preparation and implementation of interpretation sessions to reveal the complexities and dilemmas of an effective healthcare encounter with interpreters. Using the design of a discursive paper, this article seeks to explore and position of what is published in the literature on the topic studied and on the basis of previous studies to provide practical advice on the use of interpreters. The descriptive commentary showed that the interpreter should be used not only as a communication aid but also as a practical and informative guide in the healthcare system. In preparing the interpretation session, it is important to consider the type (trained professional interpreter, family member or bilingual healthcare staff as interpreters) and mode (face to face and telephone) of interpreting. Furthermore, it is important to consider the interpreter's ethnic origin, religious background, gender, language or dialect, social group, clothes, appearance and attitude. During the healthcare encounter, the interpreter should follow the recommendations given in guidelines for interpreters. Healthcare staff should choose an appropriate room and be aware of their own behaviour, appearance and attitude during the healthcare encounter. Good planning is needed, with carefully considered choices concerning the right kind of interpreter, mode of interpretation and individual preferences for the interpretation in order to deliver high-quality and cost-effective healthcare. Depending on the nature of the healthcare encounter, healthcare staff need to plan interpreting carefully and in accordance with the individuals' desires and choose the type of interpreter and mode of interpreting that best suits the need in the actual healthcare situation in order to deliver high-quality healthcare.

  • 41.
    Hamnevik, Anna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Persson, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Upholding the code of ethics during censorship: A qualitative study of strategies used by Thai journalists under the pressure of the military government2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to determine whether the interviewed journalists and reporters

    in Thailand are able to uphold their code of ethics while under the censorship implemented military rule since May 2014. The research is based on 9 empirical interviews with journalists and reporters working in Bangkok, one informant interview, and 9 surveys conducted in the end of the empirical interviews. The theoretical framework of this study is based on McQuail’s Normative Theory of Media and Society, McQuail’s Theory of Pressure and Demands in media organizations and Friedmann’s (Dis)Empowerment model.

    The research shows that the journalists and reporters have trouble maintaining their code of ethics while working under censorship and military rule, and the majority of them feel the need to self-censor in order to be able to do their work. The interviewees claimed that the pressure to self-censor came both from business, arguing that economic pressure is the reason for self-censorship, as well as from the military government’s restrictions, claiming to not want any troubles with the government as the reason for self-censorship. We conclude that there is a gap between theory and practice that hinders improvement of livelihood and empowerment in the Thai society. This is further confirmed in our created model on external influence. 

  • 42.
    Hellqvist, Christoffer
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Svensson, Robin
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Österberg, Rickard
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Ett bollplank för identiteten: En kvalitativ studie om hur företag inom sporthandelsbranschen utformar sin varumärkesidentitet med hjälp av sociala medier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Research question

    • How does companies form their brand identity using social media?

    Purpose

    The purpose of this study is to examine and analyze social media’s influence on the brand identity within the sport trade industry, to be able to explain and create an understanding how social media is used to form the identity.

    Method

    The study is of a qualitative research method and has a deductive approach with inductive elements. The data which the study is based upon has been gathered by nine semistructured interviews.

    Conclusion

    The conclusion of the study is that companies within the sport trade industry forms their identity using social media through a process. The process contains information gathering, positioning, interaction and filtration. The process starts with information gathering which affects the positioning on social media which in turn affects the interaction. The interaction generates more information which in the end is filtrered by relevance and then forms the identity.

    Key words

    Brand identity, Social media, Sport trade industry, Customer power

  • 43.
    Hertzberg, Alexander
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Köping-Höggård, Louise
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Interkulturella Facebook: En studie om den potentiella inverkan på svenska studenters kultur genom interkulturella möten i en digital kontext.2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
  • 44.
    Holt, Kristoffer
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lundell, Patrik
    Lund University.
    Mistrusting the media – now and then: A historical comparison of far right media criticism in Sweden2015In: Political Agency in the Digital Age: Media, Participation and Democracy, Copenhagen, 2015Conference paper (Refereed)
    Abstract [en]

    Characteristic of many contemporary far right movements is a deeply rooted skepticism and suspiciousness towards mainstream media. During the PEGIDA marches in Dresden, Germany, “Lügenpresse” is a common slogan. The message is that hegemonic mainstream media conceal or distort information that does not fit the “politically correct” agenda. In Sweden far right movements, ranging from right wing populist parties such as the Sweden Democrats (SD) to more extreme identitarian think-tanks such as Motpol.nu exhibit the same attitude. (Holt, 2015) Radical right media channels therefore need to be analysed in the light of its position as a perceived corrective of traditional media and constrained public discourse. But is this a new phenomenon? In this paper we compare findings from two separate studies of radical right wing media criticism from different periods: the online contemporary identitarian wictionary Metapedia.org (Holt & Rinaldo, 2014) and media criticsm in the journal Sweden-Germany (1938-58) published by the pro-German National Society Sweden-Germany (RST). (Lundell, 2015) Our aim is to study historical antecedents to today’s far right media criticism and discuss contemporary far right media criticism in the light of what can be learned from history.

  • 45.
    Hugo, Erik
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sidvall, Olle
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sverigedemokraterna i valrörelsen 2014: En jämförande studie av 10 tidningars rapportering och gestaltning av partiet2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sedan Sverigedemokraternas inträde i den politiska debatten har det diskuterats hur medierna ska bemöta partiet. I ett brev från Jimmie Åkesson till chefredaktörer runt om i landet i samband med valet 2010 vädjade han att Sverigedemokraterna skulle bli behandlat som övriga partier. Samma år kom partiet in i riksdagen och har sedan dess fått ett allt starkare väljarstöd i främst Skåneregionen samtidigt som stödet varit svagt i framförallt Stockholm, Västerbotten och Gotland.

     

    Syftet med den här studien var att undersöka hur tidningarna gestaltade och rapporterade om Sverigedemokraterna fyra månader före valet 2014 i regionerna där partiet fick högst respektive lägst väljarstöd i samma val. Vi har gjort en kvantitativ innehållsanalys baserat på 464 artiklar från tio tidningar. Vi har analyserat fem tidningar från Skåneregionen och fem tidningar från Stockholm, Västerbotten och Gotland. Tidningarna vi undersökte som fått representera Skåneregionen var Sydsvenskan, Helsingborgs Dagblad, Skånska Dagbladet, Ystads Allehanda och Kvällsposten. Tidningarna som fått representera Stockholm, Västerbotten och Gotland var Dagens Nyheter, Svenska Dagbladet, Aftonbladet, Västerbottens-Kuriren och Gotlands Tidningar.

     

    Resultatet visade på att det fanns små skillnader i hur de skånska och övriga tidningarna gestaltade Sverigedemokraterna. Artiklarna var till största del gestaltade ur ett spelperspektiv i regionerna. Vi fann dock skillnader gällande rapporteringen av partiet. Sverigedemokraterna fick större exponering i de skånska tidningarna sett till antalet artiklar och storleken på artiklarna.

  • 46.
    Hägglöf, Hanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Lina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Flyktingkrisen 2015 - en internationell diskussion eller en mänsklig katastrof?: En kritisk diskursanalys av Aftonbladets nyhetsartiklar.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this bachelor thesis was to examine how the swedish newspaper Aftonbladet constructed the discourse of the refugee crisis in Europe during the year 2015. By using a critical discourse analysis of nine articles the study was able to show how the newspaper portrayed the power relationship between the characters.

     

    The following questions was examined:

    • How does Aftonbladet construct the refugee crisis as an event?
    • How is the relationships between the characters within the text portrayed?

     

    The result showed that there were five different discourse patterns that appeared which constructed the refugee crisis as a problem and a threat for the European Union and the member countries. The relationship between the different characters within the text was embossed by hegemony because the refugees was represented as helpless and the authoritative countries talked about how the refugees affected their everyday life.

     

    Therefore Aftonbladet embedded the refugees in archetypes and like they were subordinate to the national states, which lead to a portrayal of the crisis as a international discussion more than a catastrophy for humanity. 

  • 47.
    Isaksson, Max
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Skendialog eller verkligt deltagande: En studie av hur svenska kommuner använder sociala medier som mötesplats mellan kommun och medborgare2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Frågeställning: Vilken roll intar de sociala medierna i kommuners kommunikationsarbete?

    Bakgrund: De senaste åren har allt fler kommuner börjat använda sig av sociala medier. Detta ställer stora krav på kommunerna, att anpassa kommunikationen efter medborgarna och efter de nya medierna. Frågan är vilken funktion och roll de sociala medierna får i kommunernas kommunikationsarbete.

    Syfte: Att tillföra kunskaper om hur man kan förstå sociala medier  som mötesplats mellan kommuner och medborgare. Meningen med studien är att tillföra kunskaper såväl om syftena bakom närvaron som hur det fungerar i praktiken.

    Metod: Kvalititativa forskningsintervjuer med kommunikationsexperter på tre svenska kommuner och kvantitativ innehållsanalys av kommunernas Facebooksidor.

    Slutsats: Sociala medier används oftast för att föra ut information och i liten utsträckning för att interagera. Då interaktion uppstår är det sällan ömsesidigt, medborgarna vill inte prata om samma saker som kommunen. Resultatet tyder samtidigt på att närvaron på sociala medier kan stärka kommunens legitimitet. Vad som förhindrar utvecklingen mot en utökad dialog  är resurser, prioriteringar och synen på demokrati och medborgarinflytande.        

  • 48.
    Joakim, Bengtsson
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Linus, Kristiansson
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Klicka med konsumenten: En kvantitativ studie om hur annonsinnehåll och förtroende till annonsören påverkar svenska konsumenters attityder till företags annonser på social medier2016Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Authors: Joakim Bengtsson och Linus Kristiansson

    Supervisor: Joachim Timlon

    Examiner: Bertil Hultén

    Course: Degree Project in Marketing, The Business Administration and Economics Program, 30 credits, School of Business and Economics, Linnaeus University Kalmar, 4FE63E, Spring 2016

    Report title: Click with the consumer - A quantitative study of how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media

    Research question: How do advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media?

    Purpose: The main purpose of this degree project is to explain and analyze how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media. The subsidiary purpose of the degree project is to be indicative in creating a basis for decision making for corporations adverting on the social media by providing recommendations.

    Method: In this degree project, a deductive strategy and a quantitative research method were applied. Furthermore the data collection was conducted through surveys in paper and digital form.

    Results and conclusions: We have concluded that informative and emotional content have a positive impact on Swedish consumer’s attitudes towards corporate advertisements on social media. Trust in the advertiser however has no significant impact on Swedish consumer’s attitudes towards corporate advertisements on social media in this degree project.

    Theoretical and practical contribution: The degree project’s theoretical contribution is explaining how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media. The practical contribution of the degree project is that it provides practical implications that can be indicative in decision making for corporations adverting on the social media.

    Keywords: Swedish consumers, attitudes, social media, advertisements, advertisement content, trust in the advertiser.

  • 49.
    Johansson, Elisabet
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Dahlin, Ulrika
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Nätmobbning: skolans föreställning om den nya problematiken via Internet2008Student thesis
    Abstract [en]

    Vårt syfte var att undersöka hur rektorer, fältkuratorer och mobbningsteam arbetar

    för att stävja mobbning respektive nätmobbning bland barn och unga. Ämnet

    intresserar oss båda för att det är högaktuellt i dagens skola. Vi anser att det är

    viktigt att få förståelse för vad som kan vara orsaken till nätmobbning, men även

    åtgärder och metoder skolan tillämpar.

    Vårt metodval var semistrukturerade intervjuer och utvald litteratur som berör

    ämnet. Vi genomförde intervjuer med rektorer och fältkuratorer som också

    representerade skolornas mobbningsteam. Detta för att få klarhet om deras

    föreställningar och arbetssätt angående mobbning respektive nätmobbning.

    Resultatet visar att rektorer och fältkuratorer har metoder och åtgärder i sitt

    förhållningssätt kring mobbning. Däremot anser intervjurepresentanterna att

    nätmobbning är mer raffinerad och hemsk än den vanliga traditionella mobbningen.

  • 50.
    Johansson, My
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Hahto, Anna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Out of the Closets and into the Streets": En kvantitativ innehållsanalys om medierapporteringen under Pridefestivalen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.

    Several key theories and themes frame the study. One of the theoretical bases of this study is agenda theory, which is based on the idea that issues get more media attention when the audience perceives them as important. Another key theory in the study is the theory of news values, which concerns how potential news items are evaluated editorially. The study also looks at the theme of sex and gender as a power aspect and how the representation of the sexes appears in today's media.

    Using quantitative content analysis, 291 articles have been studied. The results show that media coverage during the Pride festival includes articles that address both serious and non-serious issues. Furthermore, the results show that the coverage of male homosexuals is more frequent than of female homosexuals. However, the majority of the articles focused on the collective concept “LGBT” and not on gender related issues. 

12 1 - 50 of 98
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf