The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations.

Since the past decade market communication has been acknowledged as an instrument to provide the organisations target group with valid information.

This thesis is a study about the differences in market communication between private and public organisations. To manage this we asked ourselves the question:

“- What distinguish the market communication in a private respective a public organisation?”

We have done qualitative interviews to get the best result for our study. We have interviewed both types of organisations and our respondents have leading strategic position in their organisations.

Our research highlights important differences between private and public organisations in matter of tactics in market communication.

In conclusion the result shows a great difference in how an organization is managing their communicative strategies all depending on if it is a private owned company or a public organisation.

The aim of this thesis was to examine the 1970s democratisation and antidemocratisation processes in Thailand, more specifically the 1973 Thai popular uprising and the 6 October 1976 massacre. Its point of departure was Erica Chenoweth’s 2023 research on how societal pillars, if incentivised by activists, can realise democratisation and the research gap on media reports affecting people’s perception of protesters which she also addressed.  It also investigated the fine line between uncontroversial and controversial subjects in the context of protests and how to overthrow a régime using its weaknesses.

The methods which have been used are a combination of a qualitative research approach, a congruence method, process-tracing and a case study. Popovic and Miller’s method of choosing an uncontroversial subject when protesting and Sharp’s ideas about the Achilles’ heels of a régime were used as supplementary analytical frameworks.

The 1973 case resulted in democratisation taking place, partially due to the protesting students having King Bhumibol’s full support, partially due to the disunity of the Royal Thai Armed Forces (henceforth RTARF) and partially due to the ruling military junta’s failed attempts to, through media, manipulate the masses into turning their backs on the students.

The 1976 case, on the other hand, led to antidemocratisation, because of the general dissatisfaction with the achievements of democracy, King Bhumibol’s support of authoritarianism, the influence of right-wing media on its consumers and the police, military and paramilitary alliance crushing the pro-democratic demonstration at the Thammasat University campus and the Village Scouts’ subsequent antigovernment protest.  

The study examines the occurrence of children born out of wedlock in four parishes belonging to the current Karlskrona municipality during the period 1875–1925. The parishes surveyed are Fridlevstad, Rödeby, Tving and Karlskrona city-parish. The period is divided into two parts where the first includes the years 1875–1890 and the second part includes the years 1910–1925. The proportion of children with unknown/known fathers, the mothers' occupations, the fathers' occupations, and the mothers' age are also used as survey variables.

The proportion of known fathers increases significantly between the study periods, which could be explained by a reduced internal social control, while the study shows that the introduction of a child welfare officer in 1918 resulted in an increased proportion of known fathers.

The mothers' occupational designations change between the periods, for example, the proportion of maids decreases while other occupations are added. In the city-parish, professions such as washerwoman and waitress are added during the second period. The proportion of women working in the industry also increases between the survey periods. The increased proportion of professions, especially in the city-parish, could be linked to the demographic transition. As more people settle in a city, new needs emerge and thus also new occupational categories. The age of the mothers decreases between the study periods.

When it comes to class affiliation, it can be noted that most of the fathers and mothers belonged to the working class. However, the proportion of fathers belonging to the middle class was higher than the proportion of mothers belonging to the middle class.

Concepts play a part in any scientific endeavour. They simultaneously serve as receptacles for previously attained knowledge, as vehicles of scientific and didactic communication, and as building blocks in the construction of new descriptive and explanatory schemes. In this sense, concepts are central to the cognitive organisation of scientific disciplines. But disciplines also differ from one another, and not just in terms of the stock of concepts deemed necessary for internal scientific communication but also, for example, in terms of the logic of conceptual change, the relative influx of connotations, and the degree of universal adherence to specific definitions.

One crucial characteristic of the social sciences is that they share part of their vocabulary with the lay people they study. In some cases, social scientific terminology has trickled into everyday speech; in other cases the social sciences have proceeded by refining and redefining locutions found in natural languages. The aim of this book is to study empirically, by means of a detailed case study, the mechanisms that shape concept formation in the social sciences. It focuses on the history of the concept of ‘mobbing’, with special reference to the interaction between science and lay conceptions. This condensed conceptual history shows that the public discourse, that was instrumental in the diffusion and entrenchment of the notion of mobbing in the early 1970s, significantly shaped the career, contents, and uses of the corresponding scientific concept.

This article discusses Marvel Comics’ 2011 crossover ‘event’ ‘Fear Itself’. It suggests that the event argues for national unity in a time of crisis by mobilizing America’s self-definition as a multicultural nation as well as civil religion. The article discusses ‘Fear Itself’s’ attempted construction of national myth through looking at the way it represents the media, US multiculturalism (in a generalized form that nominally includes non-white groups while frequently failing to account for them) and ‘sacralized’ civil religious aspects of US history. Especially salient in this connection is the event’s engagement with the Roosevelt years. In doing so, it is argued, ‘Fear Itself’ presents an Americanness that relies on an idealized and nostalgic notion of the so-called ‘Greatest Generation’, a tightly knit, self-sacrificing civil society that supposedly came into being during that period.

Forming an identity or a national identity is a long process every country in the world has gone through. The purpose of this research paper is to investigate how the Finnish identity has been portrayed in media between the years 1836-1893. The aim is to uncover how the Finnish epic, the Kalevala has influenced the creation of a Finnish national identity, which will be done through discourse analysis of five newspaper articles published over a timespan of about 60 years. The results showed that there were some changes over time in how the Finnish are portrayed in relation to the Kalevala. However, this difference was not applicable to all the studied categories. In conclusion, identity is something individual and through the individuality a common identity could be formed in Finland in the 1800s.

The purpose of this study was to create a deeper understanding of the identity and self-image of female Swedish emigrants of the 1880s-1920s with the help of preserved personal objects by answering the following questions with a microhistory approach: What significance did material objects have for the identity formulation of female Swedish emigrants in healthcare in America? And, What do the material objects tell us about the identity, self-image and experience of these unmarried female Swedish-American emigrants? To answer the questions material sources have been examined with the use of Wilhelm Dilthey's hermeneutic method of interpretation. A method where historical understanding is viewed as essential for our ability to interpret historical meaning. And with the use of material culture theory, grounded in the theoretical concepts of objectification, consumption and performativity resulted in the following conclusions:

The material objects had meaning in the identity formulation in such a way that they helped the women in this study to create and interpret their identities in relation to their material surroundings, the ideals of the time, their professional status and professional role. With clothes, personal items and documents, they created their identities according to the ideals of the time in relation to their professional status and professional role. The material objects have a lot to tell about the identities, self-images and experiences of the female Swedish American emigrants and about how they created a sense of belonging and a place for themselves in their new life. Through the material objects they use to portray their identity, they demonstrate their disposable income and legitimize and confirm their social, personal and professional success and status. Above all, the source material tells about the importance of their professional identity in shaping their identity and self-image, something that is reinforced in their expression over the years. Based on how they stage and create the image of themselves as successful, independent and with high professional status, we can also understand that this was a large part of their self-image.

The papers in this issue were first presented at the interdisciplinary conference “Applied Cultural Heritage: How telling the past at historic sites benefits society” held at Linnaeus University in Kalmar, Sweden, 17-19 November 2010. The conference was organised jointly by Linnaeus University, Kalmar County Museum and Bridging Ages, International Organisation in Historic Environment Education and Time Travels. The aim of the conference was to explore how cultural heritage and stories about the past benefit society today. Given the major changes of society in recent decades and a fast developing globalisation, we proposed that it is no longer self-evident which historic sites are meaningful (and to whom), which stories about the past should be told (and why), and how cultural heritage can best benefit society (and what that means). It was therefore time to ask these questions anew and explore them together with practitioners in the heritage sector from around the world.

This G-3 essay aimed to study how people on three American left leaning social medias appoint queer identities to historical people and the discourse around this appointment. This was studied through the theoretical lenses of queer theory and the use of history. The source material consisted of posts from Tumblr, Twitter and Reddit and it was studied both quantitatively and qualitatively through the method of conceptual history. The historical people examined were Queen Christina of Sweden and King James VI and I of Scotland and England.

This essay discovered that a wide variety of queer identities were appointed to the royals. However, all queer identities appointed were identities that matched the discoveries scientists have made about the royals’ lives. Furthermore, between one third and half of all posts used sources to justify the appointment of queer identities. The use of history in all posts were found to be either existential in nature – showing a desire to find connections with other queer people through history – or moral – using history to argue against current injustice against queer people. 

The subject of corpses from mass violence is surprisingly unexplored, even though the materiality of the corpse carries strong symbolic capital in conflicts. The aim of my PhD research is to create new knowledge about the implications of unburied corpses that stem from intergroup conflicts, and subsequently to add knowledge concerning how intergroup violence is organised to achieve desired social agendas.

In the licentiate thesis presented here, I research the conditions for postmortem agency and how treatment of corpses can be studied in prehistory, specifically through the material remains of unburied corpses from the Sandby borg massacre. The Sandby borg case study is explored through a bioarchaeological perspective. Inside the Iron Age ringfort, the remains of at least 26 individuals have been recovered hitherto. Several of the dead display traces of lethal intergroup violence. By integrating osteology, archaeology, taphonomy and social theories, I show how bioarchaeological research can contribute to the understanding of past postmortem agency in relation to intergroup violence as a social process. The thesis is comprised of four articles.

A massacre took place inside the Sandby borg ringfort, southeast Sweden, at the end of the fifth century. The victims were not buried, but left where they died. In order to understand why the corpses were left unburied, and how they were perceived following the violent event, a theoretical framework is developed and integrated with the results of osteological analysis. I discuss the contemporary normative treatment of the dead, social response to death and postmortem agency with emphasis on intergroup conflict and ‘bad death’. The treatment of the dead in Sandby borg deviates from known contemporary practices. I am proposing that leaving the bodies unburied might be viewed as an aggressive social action. The corpses exerted postmortem agency to the benefit of the perpetrators, at the expense of the victims and their sympathizers. The gain for the perpetrators was likely political power through redrawing the victim's biographies, spatial memory and the social and territorial landscape. The denial of a proper death likely led to shame, hindering of regeneration and an eternal state of limbo.

The aim of this work is to advance the knowledge of peri- and postmortem corporeal circumstances in relation to human remains contexts, as well as to demonstrate the value of that knowledge in forensic and archaeological practice and research. This article-based dissertation encompasses papers in bioarchaeology and forensic anthropology, with an emphasis on taphonomy. The studies include analyses of human osseous material and human decomposition in relation to spatial and social contexts, from both theoretical and methodological perspectives.

Taphonomic knowledge is vital to interpretations of the circumstances of peri- and postmortem deposition, with a concern for whether features were created by human hand or the result of decomposition processes and other factors. For example, taphonomic knowledge can aid interpretations of the peri- and postmortem sequence of events, of the agents that have affected human remains, as well as for estimations of time since death. When integrated with social theories, taphonomic information can be used to interpret past events. 

In this dissertation, a combination of bioarchaeological and forensic taphonomic methods are used to address the question of what processes have shaped mortuary contexts. Specifically, these questions are raised in relation to the peri- and postmortem circumstances of the dead in the Iron Age ringfort of Sandby borg, and about the rate and progress of human decomposition in a Swedish outdoor environment and in a coffin. Additionally, the question is raised of how taphonomic knowledge can inform interpretations of mortuary contexts, and of the current state and potential developments of forensic anthropology and archaeology in Sweden. 

The result provides us with information of depositional history in terms of events that created and modified deposits of human remains. Furthermore, this research highlights some limitations in taphonomic reconstructions. The research presented here is helpful for interpretations of what has occurred in the distant as well as recent pasts, to understand potentially confounding factors, and how forensic anthropology can benefit Swedish crime scene investigations. In so doing, the knowledge of peri- and postmortem corporeal circumstances and how it can be used has been advanced in relation to both the archaeological and forensic fields.

In the ringfort Sandby borg (A.D. 400–550) on Öland, Sweden, remains of 26 unburied humans were excavated between 2010 and 2016. Several of the skeletons display traces of lethal interpersonal violence. This study presents taphonomic analyses of unburied bodies, a situation seldom encountered archaeologically. The depositional context allows us to investigate human taphonomy in interaction with natural agents both “indoors” and “outdoors.” A set of various techniques, including documentation of preservation via zoning, weathering stages, fracture analysis, and archaeothanatology, were applied to understand the perimortem and postmortem fate of the human remains. The results of the taphonomic analysis showed no indications of manipulation postmortem. Expected differences in preservation between in-and outdoor skeletons were not observed. Perimortem fire alterations were interpreted as the result of burning hearths and smoldering roofs. The analysis indicates that the bodies have decomposed in voids. New observations for “unconfined void” taphonomy are presented. The abduction of limbs could be the result of bloating and, hence, indicate a primary deposit of bodies. Atypical lack of splaying of bones might be caused by decomposition in unconfined voids, possibly allowing quicker drainage of putrefaction liquids than in confined voids such as coffins. These observations suggest that processes behind decomposition in voids are not completely understood archaeologically, and might challenge interpretations of mortuary treatment from human remains.

During excavations of the Iron Age ringfort of Sandby borg (ad 400-550), the remains of twenty-six unburied bodies were encountered inside and outside the buildings. The skeletons and the archaeological record indicate that after the individuals had died the ringfort was deserted. An osteological investigation and trauma analysis were conducted according to standard anthropological protocols. The osteological analysis identified only men, but individuals of all ages were represented. Eight individuals (31 per cent) showed evidence of perimortem trauma that was sharp, blunt, and penetrating, consistent with interpersonal violence. The location of the bodies and the trauma pattern appear to indicate a massacre rather than a battle. The 'efficient trauma' distribution (i.e. minimal but effective violence), the fact that the bodies were not manipulated, combined with the archaeological context, suggest that the perpetrators were numerous and that the assault was carried out effectively. The contemporary sociopolitical situation was seemingly turbulent and the suggested motive behind the massacre was to gain power and control.

The European Migration Period (c. AD 400–550) was characterised by political, social and economic instability. Recent excavations at Sandby borg ringfort on the island of Öland in Sweden have revealed indisputable evidence of a massacre which occurred at that time. Osteological, contextual and artefactual evidence strongly suggest that the fort was abandoned immediately following the attack and was left undisturbed throughout antiquity. Sandby borg offers a unique snapshot of domestic life and abrupt death in the Scandinavian Migration Period, and provides evidence highly relevant to studies of ancient conflict, and on social and military aspects of Iron Age and Migration Period societies.

The purpose of this study is to investigate how Joseph Stephens, who was the owner of the Huseby Estate between the years 1867 - 1934, saw the foreign trade as an opportunity to build up the economy of Huseby bruk when he came back to Sweden from India during the summer 1869. The manor, which is located in the south of Sweden, was in a poor condition when he returned but from that summer, he could for the first time work fulltime with the manor he had bought. The source material of this study is from the Huseby archives in the Linnaeus University, which in my investigation consists of correspondents to his father George Stephens and business contacts who were located abroad. The source material is also consisting of accounts from the bookkeeping of the company. The correspondents show how Joseph Stephens is patient with abroad market and sees the potential in it, even if the market in Sweden is easier to make profits in at the moment and has cheaper transport expenses. It also shows that he is making up plans for selling his products to the international market, even if there are complications that makes the market hard to get profit from. According to the accounts of Huseby bruk, most of the trade abroad went to Copenhagen. Another important city on the market was London. However, it seems like the company did not export any products to India between the years 1869 - 1875. The products which dominated the export were iron and wood products.

The aim of this study has been to examine six books about Oscar Wilde’s homosexuality during the years 1906 – 2003. I have been analyzing their descriptions about his sexual orientation and compared them to each other to see the changes through time. In order to see some clear changes the main focus was to choose time differences between the books. It was clear that the earlier writers had negative opinions and thoughts about his sexual deviation the way they described it. The writers from the older books focus on Oscar Wilde’s achievements more than his sexual orientation. The analysis was made through two theories, Michel Foucault’s theories about sexuality, power and knowledge, and the second Raewyn Connell’s theory about hegemonic masculinity. The theories have been fundamental for this study on the basis of the changes through time and how societies viewed masculinity and sexual orientations. They have also been important for the descriptions of Oscar Wilde’s feminine attitude and his addiction to his looks. My method for the essay has been a conceptual analysis. The choice of this method was not hard because it has been important to the comparison and the analysis for the writers’ usage of word descriptions of Oscar Wilde’s homosexuality. The results showed a large amount of resemblances and differences between the books, which can be seen against the background of the society and its view on homosexuality. 

Abstract

This study is about the female presence in the male institution of the academic world.Women got the formell right to study at universities in Sweden in 1873, but no further jobopportunities were available for them in the academic area. Elsa Eschelsson was one ofthe few who challenged this order. With a gender perspective, and the theoretical conceptof genders role, power relationships and control of the gender contract I have exposedhow media was used as a tool, from 1898-1906 (with an exception for an article from1995), to create a negative image of Elsa Eschelsson and thereby influence her fate. This study has shown that when Elsa Eschelsson got her doctor´s degree inlaw 1898 all was good, maybe because nobody thought that she would reach for aposition as professor at the university. But when she actually got the question to take overTrygger´s professorship, the resistance got way worse than anyone could have imagined.One of those who fought the most against Eschelsson was Winroth, who had the positionas professor in procedural law at Uppsala university. He turned to the press andthreatened to resign if she got the professorship. 

With a rich, well-dated Early Upper Palaeolithic layer, the Mughr el-Hamamah cave site is key for understanding the Middle-Upper Palaeolithic transition in the Levant. The archaeological deposit consists of two units. Layer A resulted from pastoral activities during the 20th century and Layer B dated between 44.5 and 40.0 ky BP. During Layer A’s formation, shepherds disturbed Layer B, redepositing Early Upper Palaeolithic sediments and lithic artefacts in Layer A matrix. Activity from Layer A’s formation also resulted in spatially patchy percolation and bioturbation, leaving microarchaeological traces such as dung spherulites in some areas in Layer B. In contrast, contemporaneous chemical diagenetic processes from Layer B’s primary formation caused spatially uneven post-depositional dissolution of animal bone. In this article we present a multi-proxy microarchaeological approach to investigate the post-depositional processes in Layer B, focussing on possible impacts on the plant archaeological record. The identification of intrusive spherulites from shepherds’ activities define the limits of disturbance in Layer B. Micromorphological analyses have identified four intact micro-facies in Layer B, representing an interplay of natural and anthropogenic factors. Micromorphological details in bedded combustion features favour the interpretation that associated phytoliths represent fuel traces. Dicot fruit phytoliths occur in the western area of the cave, where well-preserved charred wood and seeds were also found. Grass-diagnostic phytoliths correspond to C3 and C4 taxa, indicating an overall humid environment with dry spells. Microarchaeological analysis identifies traces of both bedded and dispersed hearth materials, mixed with variable plant resources for food, fuel, and possibly other uses. This strengthens the interpretation of Mughr el-Hamamah Layer B as a dense, complicated palimpsest of recurring activities, formed over many millennia.

This is a study on the emigration from Blekinge County with a focus on Medelstads härad to Denmark and Germany, during the period 1870-1925. By measuring statistics on how many people emigrated from Medelstads judicial district 13 parishes to Denmark and Germany respectively the aim is. To get a new perspective on the less known emigration. From this the study can continue to examine female and male emigration from the parishes of Backaryd, Edestad, Listerby and Ronneby. Furthermore, the study will examine the professional titles and other titles that the emigrants had when they chose to emigrate. Based on the results of the first questions, it is possible to see which similarities and differences are found between the emigration to Denmark and Germany. The results indicates the a greater number of emigrants went to Denmark than to Germnay. The results between the male and female emigration indicates that the female emigration was moe extensive than the male emigration both to Denmark and to Germany. Regarding the occupational titles, it can be determined that it was occupations that belonged to the working class that most emigrants had when they emigrated from Medelstads härad. From these results, it is possible to find similarities and differences betwwen the migration to Denmark and Germany.

I artikeln presenteras en modell för analys av uppgifter och övningar (exercises) i läromedel. Modellen är utprovad i en komparativ studie av historieläromedel från Australien och Sverige. Den är användbar för lärare och lärarstudenter vid planering av undervisning och vid studier (analyser) av läromedel i samband med till exempel uppsatser.

At a first glance at curricula, syllabi and textbooks, history teaching and its content in schools appear to be fairly unchanged over a long period of time. Selected subject matter, concentrated on political and social processes, war, peace, progress, and the objective to clarify changes, is in many respects the same. There are however aspects of history’s presentation that are seldom described or analyzed. One such aspect is how the relationship between the past and the student is approached. Connections between the past and the student in present time have the potential to make sense and meaning, and likely increase understanding of the past and of the student and society as interwoven in time.

The study is based on a comparison between Swedish history textbooks and curricula during the period 1905 to 2005. Textbook characteristics sometimes do not have their counterpart in the curricula and syllabi. The consistencies and discrepancies that exist during the different time periods provide nuances for the picture of how curricula and syllabi intentions were realized and expressed