lnu.sePublications
Change search
Refine search result
1 - 2 of 2
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Brown, Stephen
    et al.
    Ulster Univ, UK.
    Hackley, Chris
    Royal Holloway Univ London, UK.
    Hunt, Shelby D.
    Texas Tech Univ, USA.
    Marsh, Charles
    Univ Kansas, USA.
    O'Shaughnessy, Nicholas
    Queen Mary Univ London, UK.
    Phillips, Barbara J.
    Univ Saskatchewan, Canada.
    Tonks, David
    Univ Lancaster, UK.
    Miles, Chris
    Bournemouth Univ, UK.
    Nilsson, Tomas
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Marketing (as) Rhetoric: paradigms, provocations, and perspectives2018In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 34, no 15-16, p. 1336-1378Article in journal (Other academic)
    Abstract [en]

    In this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations to the pursuit of marketing scholarship, research and practice. Stephen Brown examines the enduring rhetorical power of the 4Ps; Chris Hackley argues for the critical power of rhetorical orientations in marketing scholarship but cautions us on the need to work harder in conceptually connecting rhetorical theory and modern marketing frameworks; Shelby Hunt explains how rhetorical processes are incorporated in his inductive realist model of theory generation, using one of his most successful publications as an illustration; Charles Marsh demonstrates what Isocrates' broad rhetorical project has to teach us about the importance of reputation cultivation in modern marketing; Nicholas O'Shaughnessy uses an analysis of Trump's discourse to argue that political marketing as it is currently conceived is ill-equipped to engage effectively with the rhetorical force of Trump's 'unmarketing'; Barbara Phillips uses Vygotsky's work on imagination to investigate the important of pleasure and play in advertising rhetoric; and finally, David Tonks, who in many ways started it all, reiterates the need for marketers to recognise the strength of the relationship between marketing and persuasion.

  • 2.
    Chris, Miles
    et al.
    Bournemouth University, UK.
    Nilsson, Tomas
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Marketing (as) rhetoric: an introduction2018In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 34, no 15-16, p. 1259-1271Article in journal (Other academic)
1 - 2 of 2
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf