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  • 1.
    Oghazi, Pejvak
    et al.
    Luleå tekniska högskola.
    Jung, Marie-Louise
    Luleå tekniska högskola.
    Peighambari, Kaveh
    Luleå tekniska högskola.
    Tretten, Phillip
    Luleå tekniska högskola.
    What makes people want to become self-employed?: applying the Theory of Planned Behavior2009In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 2, no 11, p. 9-18Article in journal (Refereed)
    Abstract [en]

    he world economy currently seems to be failing and the effects are being felt around the globe. There are many upcoming news about rising unemploy- ment, major corporations cutting jobs and workers who can’t seem to find work. The current economic climate makes many people wary of spending money, which can be bad news for those who make a living through the buying of others. Many things, however, are not simply going to go away because the economy is rough. Some buyers and employers may feel reticent when it comes to hiring and this could create trouble for those who survive by self employment. But in every economic crisis, some markets remain successful - and those who live through self employment are generally pretty good about applying their skills where needed. Increasing self-employment is an objective frequently seen on government agenda as small businesses are often seen as a remedy for unemployment and pivotal for economies to grow8. This paper contributes by specifying and testing the impact of internal factors that determine an individual’s decision on whether to become self employed. Understanding the internal drivers of individuals’ intentions will help to further trace the impact of external initiatives on individual behavior. Theory of Planned Behavior (TPB) has been applied on the most well established models explaining social behavior, to test the impact of attitude, social pressures and perceived control among Swedish men and women. Data are collected from over 400 Swedish university students with various backgrounds. The results provide that the strongest determinant of individuals’ intention to become self-employed is their attitude towards being self employed. Along with the attitude, men are mainly influenced by their perceptions of control, whereas women are affected by their perceived pressures in their social surrounding.

  • 2.
    Oghazi, Pejvak
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mostaghel, Rana
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Parida, Vinit
    Luleå University of Technology.
    Prioritization of service quality factors in E-purchasing: a cross cultural study2012In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 5, no 6, p. 44-48Article in journal (Refereed)
    Abstract [en]

    Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

  • 3.
    Philipson, Sarah
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Quantum leaps: the Resource Based View (RBV) and the School of Industrial Organization (IO) revisited2013In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 6, no 4, p. 25-36Article in journal (Refereed)
    Abstract [en]

    This is a conceptual paper. In her doctoral thesis, “Capital functions and the position of the workers” (in Swedish), published in 1980, Philpson, explored a Marxian theory of Business administration, based on a little known work by Marx, “Resultate des unmittelbares produktionsprozesses”. She explored the three concepts “levels of functions of capital”, after Bettelheim, the “generalisation of capital functions” and hence globalisation and the possibility to use the concept of “hegemony” in business administration, after Gramsci.

    Two of the principle concepts were Marx’ “inner” and “outer” conditions of production. These pre-empted the Resource-Based View (RBV) and the School of Industrial Organization (IO) with hundred years. In Philipson, she proposed 72 phenotypes for the principle strategic situations for companies, based on their inner and outer conditions of production. The resource based view and the Industrial Organization School have long been two antagonistic explanations of the strategic possibilities of firms.

    This study is a synthesis of these two schools based on the framework developed in Philipson. It suggests a phenomenology for studying firm strategy that might possibly give precedence for a different mix of the two schools in the phenomenological cases.

    In spite of the development of the RBV and the IO over the last 30 years, the most interesting questions to pursue for strategy research are how companies transcends their resources to reinvent themselves and how they transcend their resources to face new environmental conditions of which they do not have enough experience and resources; hence the trans- cendence of their limitations. 

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