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  • 1.
    Abd, Naimul
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Forouzan, Mona
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Overcoming social constraints for immigrantentrepreneurs in Sweden2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Entrepreneurship is in full-swing across the globe and it is widely regarded as a sustainable solution to long-unresolved economic issues like unemployment and poverty. Immigration is also a growing reality and the immigrating individuals can contribute to the new societies either by settling for a job or launching a business as an entrepreneur and in turn creating more jobs. However, social constraints are a key hurdle in the way of immigrant entrepreneurs. This paper aims to not only understand the social constraints faced by immigrant entrepreneurs but also provide a set of guidelines on how to overcome these social constraints. A qualitative research study focused on immigrant entrepreneurs in Sweden was designed around this purpose and was conducted in two cities of Sweden. Entrepreneurs in the study were from diverse nationalities of origin and business sectors. Key social constraints identified through the study are cultural differences, differences in business practices, and language – all acting as a wall for foreign entrepreneurs. Networking – both business and social – is regarded as the main solution to overcome these barriers and the weight for this lies equally on state, entrepreneurship industry, and the immigrant entrepreneurs. Immigrant entrepreneurs can overcome the social constraints by also researching their business area in detail as well as marketing themselves and their businesses especially by establishing a strong and trustable social media profile. Government needs to recognize the diversity of immigrant entrepreneurship communities and create tailor-made social interaction programs for different nationalities, educational backgrounds, and business sectors. It can also project positive image of successful immigrant entrepreneurs not only to inspire other immigrant entrepreneurs but also to increase trust regarding immigrant entrepreneurs among native population. Another important step by government could be early orientation for immigrant entrepreneurs to Swedish business market. Entrepreneurship advisory industry needs to understand immigrant entrepreneurs better and organize more multi-cultural events to lower the barriers between native and immigrant communities.

  • 2.
    Abelmazovs, Ivans
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Engström, Henrik
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Response strategies of traditional firms indisruptive times.: A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. Nowadays, a business shift is occurring from traditional to disruptive innovation models. One such model is that of the sharing economy. The aim of this thesis therefore targets the finding of the understanding and reaction, by analyzing and describing actions, of traditional hotel firms for sustaining their business in times when sharing economy firms become increasingly influential on the traditional business.

    Design/methodology/approach - An abductive approach was followed throughout the thesis spanning a qualitative data analysis of the empirical base of the study, which consisted of six semi- structured interviews of traditional hotel firms that were chosen through theoretical sampling. The multiple and holistic case study setup is a means of explaining response strategies in the hotel industry.

    Findings - The findings are that while some are aware of the growing impact of sharing economy on the mature industry, few firms have concrete strategies to sustain their own business in the light of the upcoming challenges. Moreover, the interviewed firms have lost large percentages of their traditional direct sales channels, making it essential to sell increasingly through online channels and third party providers such as online travel agencies. This adds to the challenge that the service offerings of sharing economy firms and established firms are becoming more comparable to each other, making it easier for the customer to compare directly which choice is preferable. The empirical data suggests that this is of relevance for both the leisure and business segment of travelers. However, there were also positive effects found, that the sharing economy is an opportunity for traditional firms to learn and for travel destinations to be boosted through increased supply and variety.

    Research limitations/implications - The chosen case study setup is a means of explaining responses from the hotel industry due to the sharing economy. However, there is an indication that a similar phenomenon can occur in a different mature industry, such as the taxi industry with Uber or the financial industry with Bitcoin. Moreover, this case had hotel firms operating on a 3-star level or higher, which imposes potential limitations for the applicability. However, for the research implications this thesis includes a model that contains theoretical description of a practical phenomenon within a shifting context.

    Practical implications - Traditional businesses must find new ways to highlight their unique values, core competences and what most significantly distinguishes their offering, for example beyond being an accommodation provider, in order to develop a sustainable business that can withstand the challenges in the 21st century. It is recommended for firms to assess their position in the market, their customers and competitors to decide on which strategy is best suited, as it may vary with every firm. Analogous, it is not recommended to rest on previous successes.

    Originality/value - Increasing influence of the sharing economy forces traditional firms to respond with their own strategic countermeasures. However, the response of traditional firms to the impact of sharing economy firms is not well described and has empirically been insufficient. In this way, the thesis contributes to the existing research on the sharing economy and its impact by studying the consequences for and responses of firms in a mature industry. Therefore, it addressed challenges in theory all well as in practice for the affected businesses. The finding and combination of response strategies in this thesis presents a valuable contribution to academia and practical implications for the mature industries.

  • 3.
    Abou Osman, Andrei
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Gerzic, Amela
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Content creation activities related to content marketing through social media.: A qualitative study in a B2B context2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing.

    Problem Discussion: Content marketing has been researched previously research. However, the research regarding B2B content marketing and the differences between B2B and B2C content is still rather limited. The question lingers whether the same principles apply to firms working with B2B as well. Moreover, a clear framework or guide regarding the way that content should be created does not yet exist – a guide including the aspects may be taken into account when creating content and implementing content marketing.

    Purpose: The purpose of this study is to understand and describe how companies deal with the content creation process, within content marketing through social media.

    Research Question: How do companies handle content creation for content marketing through social media?

    Methodology: This thesis has taken a qualitative and abductive approach on the study. It hasbeen based on a multiple-case study, where semi-structured interviews took place with sevenfirms working with content marketing and content creation - in a B2B context.

    Conclusion: All seven firms have a uniform understanding of content marketing, aligned withprevious research. The study concludes that there are similarities between the ways that companies handle content marketing. Furthermore, the study concludes that there are general traits that needs to always be taken into consideration when creating content s.a. long term planning, providing value to the customer, well thought out message and choosing the right channels for content distribution.

  • 4.
    Abrahamsson, Anna
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Beckne, Stina
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Hur värderas en trend?: Lagerredovisning i konfektionsbranschen2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: How is a trend valued? Inventory accounting in the clothing industry.

    Background: Inventory is one of the major asset items in the balance sheet for clothing companies. It is therefore important that the valuation of it becomes fair and provides accurate information to the company's stakeholders. As trends today are moving faster, companies' inventories are subjected to greater obsolescence than before, making it harder to value. This means that companies in their pursuit of legitimate inventory accounting need to relate to their social context. This will be the basis for the study's problem and purpose, which therefore aims to identify the social factors that underlie inventory reporting in clothing companies.

    Purpose: The study intends to provide an understanding of how the social context shapes the accounting of inventories in the clothing industry. The purpose is to supplement the knowledge of how clothing companies responds to the challenges and uncertainties in inventory accounting.

    Method: Based on existing literature, a social context has been drawn up, to which companies need to relate its inventory report. The thesis then consists of a qualitative interview study with companies in the clothing industry. The purpose of the interviews is also to identify additional factors that may affect how companies inventory accounting shapes.

    Results / Conclusions: The results of the survey shows that companies today are aware of the problems with fast-paced trends, but that's nothing they take into major account in their inventory accounting. It also appears that the inventory valuation in the industry today is standardized.

  • 5.
    Abrahamsson, Sara
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Ekonomisk ojämlikhet och tillväxt i en global värld2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The question about economic inequality belongs possibly to one of the most controversial questions throughout history. The opinions regarding the pros and cons of economic inequality, but mostly regarding the degree of economic inequality are divided. Initially it was assumed that economic inequality was a precondition for economic growth since it generates investment and is essential for the creation of incentives. New research, however, suggest that growth and economic inequality has a negative relationship, especially when considered in the long run. If so, this is of great importance for economic and political decisions. Moreover, it is considered that a high degree of economic inequality prevents an inclusive political and economic society that could have a setback on the economic growth rate. This paper, taking its starting point in a mixed method, examines the relationship between economic inequality and economic growth.

  • 6.
    Achtenhagen, Leona
    et al.
    Jönköping University, Sweden.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Context and ideology of entrepreneurship education in practice2014In: Becoming an entrepreneur / [ed] Susanne Weber, Fritz K. Oser, Frank Achtenhagen, Michael Fretschner and Sandra Trost, Rotterdam: Sense Publishers, 2014, 1, p. 91-107Chapter in book (Other academic)
    Abstract [en]

    In the contemporary knowledge economy, with academia as a major producer and distributor of formal knowledge, process and product innovation – e.g. in form of designing and enacting new curricula – is extremely important. In this spirit, we here report how an internationally recognized master program in entrepreneurship has been developed and put into practice.

  • 7.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping University.
    Games in entrepreneurship education to support the crafting of an entrepreneurial mindset2015In: Economics: concepts, methodologies, tools, and applications / [ed] Mehdi Khosrow-Pour, IGI Global, 2015, 1, Vol. 1-3, p. 34-52Chapter in book (Other academic)
    Abstract [en]

    An increasing number of education institutions, including many universities and colleges, are offering entrepreneurship education. This development is driven by the hope that more entrepreneurs could be "created" through such efforts, and that these entrepreneurs through their newly founded ventures will contribute to economic growth and job creation. At higher education institutions, the majority of entrepreneurship courses rely on writing business plans as a main pedagogical tool for enhancing the students' entrepreneurial capabilities. In this chapter, the authors argue instead for the need for a pedagogy that focuses on supporting students in crafting an entrepreneurial mindset as the basis for venturing activities. They discuss the potential role of games in such entrepreneurship education and present the example of an entrepreneurship game from the Swedish context, which was developed by a group of young female entrepreneurs. The authors describe the game and discuss their experiences of playing it with a group of novice entrepreneurship and management students at the master's level, and they review the effectiveness of the game in terms of how it supports students in crafting an entrepreneurial mindset. The authors conclude the chapter by outlining how entrepreneurship games could be integrated into a university curriculum and suggest some directions for future research. © 2015, IGI Global. All rights reserved.

  • 8.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping University.
    Games in Entrepreneurship to support the Crafting of an Entrepreneurial Mindset2013In: New Pedagogical Approaches in Game Enhanced Learning: Curriculum Integration / [ed] Sara de Freitas, Michaela Ott, Maria Magdalena Popescu, Ioana Stanescu, Information Science Reference, 2013, 1, p. 20-37Chapter in book (Other academic)
    Abstract [en]

    An increasing number of education institutions, including many universities and colleges, are offering entrepreneurship education. This development is driven by the hope that more entrepreneurs could be “created” through such efforts, and that these entrepreneurs through their newly founded ventures will contribute to economic growth and job creation. At higher education institutions, the majority of entrepreneurship courses rely on writing business plans as a main pedagogical tool for enhancing the students’ entrepreneurial capabilities. In this chapter, the authors argue instead for the need for a pedagogy that focuses on supporting students in crafting an entrepreneurial mindset as the basis for venturing activities. They discuss the potential role of games in such entrepreneurship education and present the example of an entrepreneurship game from the Swedish context, which was developed by a group of young female entrepreneurs. The authors describe the game and discuss their experiences of playing it with a group of novice entrepreneurship and management students at the master’s level, and they review the effectiveness of the game in terms of how it supports students in crafting an entrepreneurial mindset. The authors conclude the chapter by outlining how entrepreneurship games could be integrated into a university curriculum and suggest some directions for future research.

  • 9.
    Achtenhagen, Leona
    et al.
    Jönköping International Business School.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jönköping International Business School.
    The making of an intercultural learning conext for entrepreneuring2013In: International Journal of Entrepreneurial Venturing, ISSN 1742-5360, E-ISSN 1742-5379, Vol. 5, no 1, p. 48-67Article in journal (Refereed)
    Abstract [en]

    Departing from the standpoint that internationalisation needs to become a more explicit part of assessing the quality of academic activity (i.e., education, research, and (business) community interaction), we elaborate upon how the intercultural composition of a student cohort could be leveraged as a road to the advancement of entrepreneurship education at the graduate level. We argue that the very heterogeneity of the students with respect to their socio-cultural background and personal experiences offers a rich potential for mutual social learning that reinforces formal education activities. Creating awareness of this collective resource opens up for self-organising processes among the students as they craft an entrepreneurial identity which guides them in their learning throughout the master programme.

  • 10.
    Achtenhagen, Leona
    et al.
    Jönköping University.
    Johannisson, Bengt
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    The reflexivity grid: exploring conscientization in entrepreneurship education2018In: Revitalizing entrepreneurship education: adopting a critical approach in the classroom / [ed] Karin Berglund & Karen Verduijn, Routledge, 2018, 1, p. 62-81Chapter in book (Refereed)
  • 11.
    Ackesjö, Helena
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of pedagogy.
    Jonas, Berggren
    Kalmar Municipality.
    Dahl, Marianne
    Linnaeus University, Faculty of Social Sciences, Department of Education.
    Ellborg, Katarina
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Per-Ola, Friman
    Kalmar Municipality.
    Kari, Koskenkorva
    Kalmar Municipality.
    Entreprenöriell fritidspedagogik: att bygga handlingskraft, mod, självtillit och motivation2017 (ed. 1)Book (Other academic)
  • 12.
    Adam, Marcus
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rukwid, Linda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Viererbl, Franziska
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Market Entry Strategy for InternationalFirms in South East Asia: A Case Study of Vietnam2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With projected economy growth rates of 5.5 percent over 2013 to 2017 (OECD, 2013),countries in South East Asia (SEA) are predicted a robust and resilient economicperspective. Consequently, this is accompanied by increased interest from internationalfirms of all size aiming at market shares. However, market entry appears to be prone todifficulties as high failure and withdrawing rates of foreign companies demonstrate. Thisstudy, therefore, contributes to the understanding of how emerging country markets canbe entered strategically, by evaluating how internal and external conditions can affectmarket entry strategy and how previous internationalization theory can be applied.Vietnam, as an example for a SEA country, comes with high economic growth rates,which have created vast business and growth opportunities for companies of all size andindustries. The case is examined based on a medium sized subsidiary of a Germancompany group, located in neighboring China, currently aiming at market entry inVietnam. As academic literature determines markets as business networks and entryprocess consequently as establishing an adept position built on relationships, it isassumed that entry strategy into Vietnam first of all depends on detecting the expedientanchor points within the complex environment of Vietnam. As, from a resource basedperspective scholars, furthermore, assume competitive advantage to rest in a firm´sparticular set of resources and capabilities, a successful market entry is considered todepend on establishing relationships into this network based on the firms inherentresources. The research was conducted by investigating the company’s resources,capabilities and its entry motives for Vietnam, the impact of the external environment inVietnam as well as appropriate strategies for gaining legitimacy from it. Empirically,findings are based on a qualitative single case study of the case company supported byinterviews with key company personnel and various Vietnam experts. Thorough analysisshowed that the case company’s market entry strategy is heavily impacted by weaknessesin brand management, which appeared to be necessity on customer side for the sale ofhigh involvement products in Vietnam, as well weaknesses in its sales managementconcerning the non-transferability of its current sales staff. External influences, such ashigh impact of the government, complicated retaining of labor; As a result forweaknesses on side of the company and difficulties in the market, a direct entry modewas recommended to the case company.

  • 13.
    Adams, Nathalie
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Chyssler, Louise
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tourism in Mexico: More than Tacos and Tequila?: A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. Lastly, recommendations will be made to the Mexican tour operators on how they can gain knowledge from Swedish tour operators on CSR strategies and the development of these.The theoretical framework contains descriptions of theories on strategy, competitive advantage, the CSR Pyramid, stakeholder theory as well as CSR in the context of developing countries, which are all relevant theories for the issue studied as well as for answering the research questions. The empirical findings that have been collected through interviews with two Swedish, and two Mexican tour operators address the respective tour operator’s work with CSR in Mexico.In the analysis the theoretical framework has been put in relation to the empirical evidence. The analysis consists of how and why CSR activities are implemented in the respective organization. It also addresses the difficulties tour operators from developed countries face when implementing CSR on destinations in developing countries.Lastly, our conclusions show that there are several ways of implementing CSR in developing countries, as well as different views on why taking social responsibility within the tourism industry is important. Moreover, the main reason for this divergence lies in different perspectives, which has also been shown to be a contributing factor to the challenges faced by Swedish tour operators in the context of a developing country.In the end of the thesis recommendations will be made to Mexican firms on how to develop, and implement CSR strategies more successfully as well as recommendations for further research within the field of CSR in developing countries.

  • 14.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Användarens roll vid prestationsmätning för miljö: En fallstudie på Växjö kommun2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: The user's role in Environmental Performance Measurement- A case study on Växjö municipality

    Background: Increased awareness of the environment in society, growing public pressure and more regulations have affected public organisation's efforts in the environmental field. The result of this effort is that environmental performance measurements have been implemented from the private sector so that public organisations can demonstrate improvements and make evaluations of their work on environmental issues. However, researchers argue that collecting information about performance is not enough, the information also needs to be used in the organisation. Therefore it became interesting to study how public sector managers use information from Environmental performance measurements and why the information is used.

    Purpose: The purpose of this study is to describe and analyse how managers at Växjö municipality use information from Environmental Performance Measurements and explain why the information is used. In addition, the study aims at providing improvement proposals that support Växjö municipality's work on Environmental Performance Measurement.

    Methods: This study is a qualitative case study with Växjö municipality as the case. In collecting data, qualitative interviews have been conducted, but data is also collected through internal documents, such as Växjö municipality's Environmental Program

    Results and conclusions: The study's results shows that managers at Växjö municipality mainly use information from Environmental Performance Measurements for internal purposes, although some managers are more likely to use information than others. The study's results also shows that the work on environmental Performance Measurement can be further developed.

  • 15.
    Adamsson, Philip
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Petersson, Johannes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Andersson, Gabriel
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Belöningssystem och motivation: En flerfallsstudie på företag inom byggbranschen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Reward system and motivation – A multi-case study in the construction industry

    Authors: Philip Adamsson, Gabriel Andersson, Johannes Petersson

    Examiner: Elin Funck

    Supervisor: Natalia Semenova

    Background and problem: A reward system is an instrument that is widely used, where management with help of a functional reward system can get a desired behavior from an employee. How a reward system is designed differs between sectors. The construction industry is a sector bordered by conflicts of interest between employers and employees. Is there a match between the employer's intention with reward systems and employee’s perception of the reward system? There are multiple rewards that can provide a desired behavior, but what is it that really motivate employees in the construction industry.

    Purpose: The purpose of this study is to describe how the reward system is designed in the construction industry. Furthermore, the purpose of the study is to see if the employer's intentions and the employee's perception of the reward system is consistent. The study also intends to describe why, or why not employees feel that the reward system motivates them.

    Methods: We conducted a multi-case study of Svensk Vattenbilningsteknik AB and TECAB Ytskyddsprodukter AB. Both companies are active in the construction industry. Empirical material were obtained through semi-structured interviews. The study had a deductive research approach.

    Conclusion: We can conclude that employers should focus on the purpose of their reward system to design a functional system. According to the study, a reward system should contain a combination of financial and non-financial rewards. Finally, a financial bonus should be a part of a construction company´s reward system, because it increases employee motivation and satisfaction.

  • 16.
    Adamsson, Sandra
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Lundell, Sophie
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Creating a win-win-win-win situation: En fallstudie av den sociala entreprenörens motivation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Socialt företagande utmärks av entreprenörens förmåga att identifiera samhällsproblem och tillmötesgå de sociala behoven i samhället. Det finns olika definitioner av socialt entreprenörskap, och dessa antyder att de styrande drivkrafterna skiljer sig ifrån de i traditionellt entreprenörskap. De motivationsfaktorer som den sociala entreprenören har skulle kunna återspeglas i hur verksamheten bedrivs och hur organisationens grundtankar förmedlas ut i företaget. Vidare skulle detta kunna ha en påverkan i strävan efter företagets uppsatta mål, vare sig deär socialt, miljömässigt eller ekonomiskt motiverade.

    Problemformulering: Vad finns det för drivkrafter hos en social entreprenör samt hur genomsyras det i företaget?Syfte:Syftet med uppsatsen är att genom fallstudie skapa ökad förståelse för den sociala entreprenören samt hur den motivation som finns visar sig iverksamheten.

    Metod: För uppsatsen har en kvalitativ ansats valts,och baseras på en fallstudie av ett företag vars verksamhet utgår ifrån socialt entreprenörskap. Data har samlats in via ett abduktivt tillvägagångssätt, genom semi-strukturerade intervjuer, observationer och teoretisk insamling.

    Slutsats: Uppsatsen påvisar de drivkrafter som finns hos den sociala entreprenören. Exempelvis att det primära målet är att uppnå en positiv social-och miljömässig påverkan i samhället, snarare än att generera en ekonomisk vinst. Andra drivkrafter är samtidigt att motivera och utbilda personalen inom medvetenhet om hållbarhet, säkerhet och kvalitet.

  • 17.
    Adie, Bailey Ashton
    et al.
    Southampton Solent Univ, UK.
    Amore, Alberto
    Univ Canterbury, New Zealand.
    Hall, C. Michael
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Univ Canterbury, New Zealand;Univ Oulu, Finland;Univ Johannesburg, South Africa.
    Urban tourism and urban socialist and communist heritage: beyond tragedy and farce?2017In: International Journal of Tourism Cities, ISSN 2056-5607, Vol. 3, no 3, p. 291-304Article in journal (Refereed)
    Abstract [en]

    Purpose - Existing literature on state socialist and communist heritage as a form of tourist consumption predominately focuses on destination contexts, such as the former Soviet countries and the few remaining state communist countries (i.e. China, North Korea and Cuba). As a result, the visitation to places linked to the history of socialism and communism in the so-called western pluralist democracies has often been overlooked and, at most, unacknowledged, especially as most research on "socialist" heritage focuses on sites connected to statist heritage rather than sites connected to socialist movements. The paper aims to discuss these issues. Design/methodology/approach - This paper aims to fill the gap in terms of research focusing on these types of sites, with evidence from a range of countries in Europe and the Americas. It does so by illustrating the presence and engagement with official and non-official communist/socialist heritage at varying levels of commodification. Findings - The paper concludes that not only is there a need to broaden the concept of socialist heritage but that its framing needs to continue to be understood from present day ideological discourses and struggles with respect to the marking of urban heritage tourist locations. Originality/value - This contribution advocates the broadening of the concept of socialist heritage by acknowledging the relevance of "hidden" urban sites related to key socialist thinkers, socialist opposition to fascism, and civil wars in which the socialist movement was involved, while also drawing parallels between the levels of socialist/heritage recognition and use as a commodity in relation to the historical narrative within the studied countries.

  • 18.
    Adie, Bailey Ashton
    et al.
    Southampton Solent Univ, UK.
    Hall, C. Michael
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Univ Canterbury, New Zealand;Univ Oulu, Finland;Univ Johannesburg, South Africa.
    Prayag, Girish
    Univ Canterbury, New Zealand.
    World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications2018In: Journal of Sustainable Tourism, ISSN 0966-9582, E-ISSN 1747-7646, Vol. 26, no 3, p. 399-415Article in journal (Refereed)
    Abstract [en]

    The UNESCO World Heritage (WH) List is often regarded as a successful tourism brand that motivates site nominations. However, there is relatively little research dealing specifically with WH brand attraction effects, and what does exist shows conflicting results. There is a significant research gap in terms of awareness of the WH brand and its potential impact on visitation, which this study seeks to fill through a comparative analysis of three diverse case studies: Independence Hall, USA; Studenica Monastery, Serbia; and the Archaeological Site of Volubilis, Morocco. Survey data (n = 771) from these three sites were collected and analyzed resulting in three distinct clusters of visitors. One of the clusters does exhibit higher levels of awareness of the WH brand, but members of this group were not motivated by this knowledge when planning their site visit. It is concluded that the WH brand may function as a placebo, and that its importance may be tied more to political interests than economic advancement. Thus, dependency on the WH List for tourism development may potentially be detrimental for locations in the long term. The WH brand's placebo effect could result in long-term problems for both the site and those whose livelihoods depend on tourism.

  • 19.
    Adielsson, Tobias
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Björkander, Christoffer
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Att skapa förtroende: En studie om hur personaluthyrningsföretag arbetar med förtroende mellan rekryterare och företagskunder i Växjöregionen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Relationships are really important for companies in order to becompetitive today and in these relationships is it important to feel trust to the other companies. There is therefore necessary to find out how companies work to create trust between themselves and their customers.Purpose: The purpose of this report is to examine and explain how staffing companies work to build trust in their relationships with B2B clients through examination of the conceptual model, creating a theoretical contribution.Research question: How do recruiters at staffing companies work to create trust between themselves and the customer?Methodology: The study adopted a quality research method with a deductive approach where the focus wasg on describing and analyzing. The data was collected primarily through semi-­‐structured interviews.Research findings: Through the study’s interviews and their results is it possible to see that staffing companies in Växjö is working with trust. The conclusion is that staffing companies is working a lot and similar with competencies and contractual. But it differs how they work with benevolence. It seems that the staffing companies does not work a lot with benevolence and it depends on the recruiter if they want to work withbenevolence and goodwill or not and how they will do it.

  • 20.
    Adnan, Sonia
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Nhaily, Abir
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wang, Hongyu
    Linnaeus University, School of Business and Economics, Department of Marketing.
    To Evaluate and Study the relationship between employees’ commitment and individual performance: A Quantitative Approach- Case Study of Kansai Paints2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays the companies want to make sure that they have strong resources that can face the rapid changes in the environment. One of the most important resources is human resources. The interest of the companies to have committed employees have been increased because there is a big difference between the performance of committed employees and the rest of the employees. Committed employees perform well in the organization and help the organization to grow and face the competitive environment. Based on this, this research aims to evaluate and study the relationship between organizational commitment and individual performance.To do this one of the Multinational corporation(MNC) is selected, this MNC is the Japanese company Kansai Paint who has one subsidiary in Pakistan. The theoretical model of this study was formulated based on one dependent variable which is the individual performance and three independent variables which are an affective commitment, continuance commitment and normative commitment.The data of the research was collected by questionnaires which sent to 100 employees on Kansai Paint in Pakistan, and SPSS testing was used to analyze the data. The finding of the study exposed that the affective commitment, continuance commitment and normative commitment have a positive impact on the individual performance. At the end of the research, the conclusion of the research was drawn and several of recommendations were developed.

  • 21.
    Adolfsson, Diana
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Kristin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sjögren, Dennis
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Vad kostar din tröja?: En studie om hur textilföretag kan styra och kontrollera sina leverantörer i etiska frågor.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Vad kostar din tröja?

    Datum: 2014-01-15

    Författare: Diana Adolfsson, Kristin Pettersson, Dennis Sjögren

    Nivå: Kandidatuppsats i ekonomistyrning 15 hp

    Handledare: Petter Boye

    Examinator: Thomas Karlsson

    Problem och Syfte: Globalisering har idag medfört att produktion och andra processer inom företag har förlagts i olika länder runt om i världen. Svenska textilföretag gör inköp främst från Asien och oftast ägs inte fabrikerna av företagen utan de har sin produktion placerad hos olika leverantörer. Negativa händelser inom textilindustrin kopplat till arbetsvillkor, miljö och djurskydd har under årens lopp avlöst varandra och högre krav på att företagen ska ta ett större ansvar i etiska och sociala frågor ställdes från olika intressenter. Dock medför antalet leverantörer tillsammans med andra faktorer som kulturella skillnader komplikationer inom uppföljningen av ställda krav. Huvudfokus i studien är att identifiera möjliga verktyg för att styra och kontrollera leverantörerna i etiska frågor. Vidare undersöks vilka svårigheter anställda i företagen upplever med styrningen och kontrollen vilket vi relaterar till intressenters krav värderingar och företagens strävan att leva upp till dessa. Slutligen kommer textilföretagens affärsrelation till leverantörerna undersökas och vad har de för betydelse för styrningsarbetet.

    Metod: Undersökningen är av kvalitativ karaktär där en abduktiv ansats tillämpats. Totalt genomfördes sex intervjuer för insamling av primärdata. Fem utgjordes av medelstora och stora företag inom textilbranschen och återstående med en universitetslärare på textilhögskolan i Borås. Ett utav de ledande textilföretagen inom CSR är H&M där insamlad information kommer från deras hemsida vilken ger uttömmande svar angående deras arbete inom området.

    Slutsats: Studien har identifierat nio verktyg företagen använder och kan använda sig av i arbetet med att styra och kontrollera leverantörerna i etiska frågor. Upplevda svårigheter angav anställda i företagen vara kulturella skillnader och geografiskt avstånd vilket leder till att intressenters krav och förväntningar blir svåra att leva upp till. Verktygen i studien som framkommit tillsammans med att bygga nära och långsiktiga relationer kan bidra till att skapa en verksamhet som lever upp till intressenters värderingar.

  • 22.
    Adolfsson, Henrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Davidsson, Elias
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Why even bother?: Exploring consumer perceived risks and benefits of online personalized advertisements2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of online personalized advertisements has drawn attention among firms, in efforts of acquiring and maintaining competitive advantage. By collecting individual consumer information, firms are able to personalize advertisements to specific individuals in online contexts.

    The collection and use of individuals’ personal information have given rise to privacy concerns among consumers. However, contemporary research displays disparate conclusions regarding the extent to which these privacy concerns influence the effectiveness of online personalized advertisements. In order to provide insights regarding this discrepancy, this study explored the theoretical foundations of consumer perceived benefits and risks, upon which contemporary research was based.

    Two focus groups were conducted to explore how consumers perceive benefits and risks of online personalized advertisements. Using pattern matching, the interpretation of the empirically gathered material implied that consumer perceived benefits, in form of perceived relevance, appears to be insufficient in appealing to the interests and preferences of consumers. Instead, consumers’ perceptions of relevance appear to be dependent on several elements.

    Furthermore, the findings imply that consumers are aware of the risks through personal information disclosure, yet appear to be unconcerned by them. Instead, consumers seem to possess a sense of hopelessness in online environments, that attempts to restrict the availability of their personal information are pointless.

  • 23.
    Adolfsson, Sandra
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Vass, Rebecka
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sälj din själ till Kent: En studie om fans relation till sitt favoritband2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With this thesis, there is a will to find a greater understanding of fans and how they relate to their favorite band. The purpose is to look into how dedicated fans relationships looks like towards their favorite band and what such a relationship can mean for the fan.

    This thesis has been conducted as a case study of fans of the swedish rock band Kent and is based on a qualitative empiricism of qualitative interviews with twelve fans of the band Kent. With this, the hope is to create a deeper understanding for the subject. The approach has been abductive, that is, the thesis has switched between inductive and deductive approaches.

    With the help of empirical and theoretical analysis, we have found out that the relationship fans have to a band, is often of parasocial character. We also saw that loyalty and brand culture can strengthen the relationship. Being a fan is a feeling and a community towards other fans and is often a part of the relationship with the band. Some fans also exert their fandom through various forms of semiotic productivity. Being a fan often becomes a part of a person’s identity and music experiences like listening to music and concerts can have a valuable place in fans’ lives.

  • 24.
    Agebjörn, Lina
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Forsbring, Maria
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sommar, sol och styrning: Styrning av säsongsanställda i turismföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Turismbranschen anses vara en av världens största näringar och har i Sverige fortsatt växa under en lång tid och i relation till Sveriges totala ekonomi och sysselsättning har turismnäringen en stor betydelse. Ett stort problem inom turismnäringen är de säsongsvariationer som präglar branschen och bland annat innebär att företag behöver anställa personal för en kort period. Det har visat sig vara svårt att få tag på personal som vill jobba under endast några veckor av året och som har de kvalifikationer som krävs för jobbet. När företagen inte kan anställa personal som helt och hållet uppfyller alla krav så är det istället viktigt att utveckla styrsystem så att personalen arbetar i enlighet med företagets mål. Det behövs olika styrsystem beroende på vilket slags arbete som ska utföras och det är arbetsuppgifterna som avgör vilken form av styrning som passar. De olika styrsystem som behandlas i denna studie är regelstyrning, resultatstyrning och kulturstyrning. För att undersöka hur chefer i säsongsbetonade turismföretag använder sig av olika former av styrning genomfördes intervjuer med chefer som hade personalansvar. Efter genomförda intervjuer sammanställdes materialet och analyserades. Det framkom slutligen att cheferna hade varierande tillvägagångssätt i sin styrning av de säsongsanställda, men att likheter kunde hittas mellan deras styrsätt. De flesta använde sig av regelstyrning i varierande utsträckning men kombinerade även regler och detaljerade arbetsbeskrivningar med att sätta upp mål och skapa gemenskap i företaget. Men det allra viktigaste, vilket alla chefer poängterade, var att det var den säsongsanställdas personlighet som avgjorde om personen skulle anställas, vilken form av styrning och till vilken grad styrningen behövdes. 

  • 25.
    Agerström, Jens
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Björklund, Fredrik
    Lunds universitet.
    Carlsson, Rickard
    Lunds universitet.
    Rooth, Dan-Olof
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Warm and Competent Hassan = Cold and Incompetent Eric: A harsh equation of real-life hiring discrimination2013Conference paper (Refereed)
  • 26.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
    Jonnergård, KarinLinnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.Krantz, JoakimLinnaeus University, Faculty of Social Sciences, Department of Education.
    Frihet under ansvar eller ansvar under tillsyn?: Om dokumentstyrning av professioner2017Collection (editor) (Other academic)
    Abstract [sv]

    De professionellas arbetssätt befinner sig i förändring. Att följa manualer och standarder, att möta en ny typ av redovisningsansvar, extern kvalitetskontroll och krav på dokumentation utmanar på flera sätt den traditionella bilden av professioner. I Frihet under ansvar eller ansvar under tillsyn belyses erfarenheter av dokumentstyrning från tre professioner, revisorer, lärare och socionomer.

    Boken fokuserar vad dokumentstyrningen betyder för professionernas kunskapsbas och normbas samt hur professionernas autonomi förändras när det gäller att bedöma vad som ska göras, vad som är kvalitet i arbetet och när det gäller möjligheten att ta ett professionellt ansvar.

    De professionellas erfarenheter analyseras utifrån en modell – kunskapstriaden – vars aspekter; kännarskap, känslomässigt engagemang och utvärdering av och ansvar för eget arbete tillsammans antas utgöra en motor för utvecklingen, upprätthållandet och vidareutvecklingen av de professionellas kunskaps- och normsystem.

    Boken vänder sig till studerande inom professionsutbildningar företrädesvis på en avancerad nivå och till forskare och andra som har ett övergripande intresse för styrnings- och professionsfrågor. Frihet under ansvar eller ansvar under tillsyn manar också till fortsatt forskning om de professionellas villkor.

  • 27.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies. Kristianstad University.
    Pernilla, Broberg
    Kristianstad University ; Linköping University.
    Umans, Timurs
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics. Kristianstad University.
    The new generation of auditors meeting praxis: dual learning's role in audit students' professional development2018In: Scandinavian Journal of Educational Research, ISSN 0031-3831, E-ISSN 1470-1170, Vol. 62, no 2, p. 307-324Article in journal (Refereed)
    Abstract [en]

    This paper explores whether and in what way “dual learning” can develop understanding of the relationship between structure/judgement and explores audit student’s perceptions of the audit profession. The Work Integrated Learning (WIL) module, serving as a tool of enabling dual learning, represents the context for this exploration. The study is based on a focus group and individual interviews conducted with students performing their WIL. Our data and its analysis indicates that when in a WIL context, students develop awareness of the use of standards and checklists on the one hand, and the importance of discretional judgement on the other. Based on these results, we theorise as to how dual learning manifests itself in students’ experiences and understanding of the relationship between structure and judgement.

  • 28.
    Aggerstam, Ida
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Johansson, Josefin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Styrning i all ära: En studie om strategi och ekonomistyrning i snabbväxande tjänsteföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Bachelor thesis (2FE24E), Civilekonomprogrammet, controller

    Title:​ Control in all respects - ​A study of strategy and management control in fast-growing service companies

    Authors:​ Ida Aggerstam & Josefin Johansson

    Examiner:​ Elin Funck

    Supervisor:​ Lise-Lotte Kans

    Institution:​ School of Business and Economics at Linnaeus University in Växjö

    Background and problem:​ Fast-growing companies account for a large part of the overall growth in the economy and are of major importance for the country's economy. As growth increases in companies, a more formalized management control is required. Some companies have a pronounced strategy while others' strategies are reflected in the organization's actions. Some researchers argue that fast-growing companies should use formal management control while other researchers argue that they should use informal management control.

    Purpose: ​The purpose of the study is to gain a deeper understanding of strategy and management control in fast-growing service companies. The essay contributes to highlight similarities and differences in fast-growing companies strategy and management control. Focus in management control is on formal- and informal management control.

    Method:​ A qualitative comparative multivariate study with semi-structured interviews forms the basis for empirical material. In the study, three companies have been interviewed that meet criteria for being fast-growing service companies.

    Conclusion: ​A fast-growing service company's strategy may be pronounced and designed by management along with employees or may be reflected by the organization's actions. The formal management of fast-growing service companies is important for the organization's structure, division of responsibilities, planning and control while their informal management is important for employee motivation, satisfaction with duties and the organization's personal leadership style.

  • 29.
    Agrell, Sofia
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Svensson, Paulina
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Vem bestämmer vem du är?: Identitetsregleringens påverkan på anställdas identitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Författare: Sofia Agrell och Paulina Svensson

    Handledare: Kjell Arvidsson

    Examinator: Hans Wessblad                                                

    Kurs: Företagsekonomi III - organisation, examensarbete (kandidat) 15 hp, 2FE78E

     

    Titel: Vem bestämmer vem du är?

     

    Problemformulering: Hur används identitetsreglering för att påverka anställdas identitet?

     

    Syfte: Uppsatsens syfte är att identifiera vilka aspekter av identitetsreglering som används inom organisationer genom att ta reda på vilka medel som används för att påverka de anställdas identitet.

     

    Metod: Studien har en deduktiv ansats med en kvalitativ datainsamling. Vid insamlingen av empiriskt material genomfördes semi-strukturerade intervjuer. Studien baseras på nio hypoteser som bygger på teoretisk insamlat material  och som sedan provats mot empirin.

     

    Slutsats: Studien har verifierat de nio olika hypoteserna kring hur identitetsreglering sker inom organisationer men också att användandet av de olika hypoteserna sker på olika nivåer. Studien visade att vissa hypoteser används mer än andra. Genom samhörighet och socialisation regleras identiteten hos den anställde lättare. Även värderingar och utbildningar visade sig vara ett effektivt medel för att påverka individens föreställningar och leda individen mot organisationens mål. Social identitet och grupper har en betydande roll för hur individer identifierar sig och studien påvisade att reglera anställda genom att delegera dem till en enhetlig grupp. Studien har även visat att en centralstyrd organisation kan forma de anställda lättare genom att använda tydliga regler som medel.

  • 30. Ahl, Helene
    et al.
    Berglund, Karin
    Pettersson, Katarina
    Sköld, Birgitta
    Tillmar, Malin
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Linköpings universitet.
    Entrepreneurship in rural areas:: The role of women?2017Conference paper (Refereed)
  • 31.
    Ahl, Matilda
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Ett trovärdigt budskap?: En studie om påverkan på Generation Y vid branded content2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem: In the beginning of September 2017, Instagram introduced an advertising policy that clearly distinguishes between advertising and influencers own opinions. As a result of the branded content advertisement it should be clear to users of the social network that the content of the influencer’s message is influenced by a business partner and that value exchange has taken place. The risk is therefore that influencers lose the credibility that is an important part of the conviction and influence of the consumer.

    Purpose: The purpose of this study is to understand how the consumer experiences that he or she in influenced by messages conveyed by branded content by influencer marketing at Instagram.

    Research question: How does the consumer perceive that he or she is affected by messages conveyed by branded content by influencer marketing at Instagram?

    Literature review: Word-of-mouth, celebrity endorsement, influencer marketing, Generation Y, reference group, self-concept, trust and the Ohanian Model of Source Credibility.

    Method: Primary data has been collected by conducting unstructured interviews with five respondents.

    Findings: This study found that messages conveyed through branded content overall were believed to lose credibility and thus also the potential for consumer impact. Therefore, in order for the consumer to be affected by that type of message, a credible message conveyed by a credible source is required, as previous research proved important for consumer conviction.

  • 32.
    Ahlberg, Gotrik
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Pettersson, Albin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ullah, Antor
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Kapitalstruktur och lönsamhet: En studie av svensk elektronikindustri2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund

    Forskning kring kapitalstrukturens betydelse för företagens lönsamhet är splittrad då olika studier visar på olika samband. Detta beror på att det är många andra faktorer utöver kapitalstrukturen som påverkar lönsamheten, likväl som det förekommer faktorer som påverkar kapitalstrukturen i sig. Dessa faktorer är i många fall dolda och manifesteras istället i resultatet, och dessa skiljer sig åt mellan branscher, länder och andra företagsspecifika särdrag.

    Svensk elektronikindustri är den del av svensk industri som uppvisat störst tillväxt de senaste två decennierna samtidigt som den utgör en viktig del av svenskt näringsliv. Det faktum att tidigare forskning är blandad i kombination med att det saknas studier som enbart fokuserar på denna bransch i detta land uppstod ett intresse av att fastställa förhållandet mellan kapitalstruktur och lönsamhet för denna bransch. Kunskap om detta kan vara till hjälp för ägare och chefer i företag inom denna bransch när de ska fatta beslut som rör kapitalstruktur.

    Syfte

    Syftet med denna uppsats är att fastställa hur lönsamheten förhåller sig till kapitalstrukturen inom svensk elektronikindustri.

    Metod

    Uppsatsen använder sig av linjär regressionsanalys för att undersöka sambandet mellan kapitalstruktur och lönsamhet. De beroende variablerna som använts i regressionsanalysen har varit två olika lönsamhetsmått: avkastning på totalt kapital, ROA, och avkastning på eget kapital, ROE. De oberoende variablerna har utgjorts av tre olika skuldsättningsmått: kortfristig, långfristig respektive total skuldsättning. Som kontrollvariabler har omsättning och balansomslutning använts.

     

    Slutsats

    Empirin visar ett negativt förhållande mellan kortfristig, långfristig respektive total skuldsättning och lönsamhet när det mäts som ROA. När ROE används som lönsamhetsmått visade sig analysmodellen vara dåligt anpassad till att hantera datan, därmed gick det ej att dra några fullständiga slutsatser kring förhållandet mellan ROE och skuldsättning.

  • 33.
    Ahlberg, Jenny
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    The board in family firms: exploring tasks, functions and arenas2014Conference paper (Other academic)
  • 34.
    Ahlberg, Jenny
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Collin, Sven-Olof Yrjö
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Nepotism – the Essence of Family Business2013In: Ownership, Governance, and Value in Family Firms, 2013, p. 94-Conference paper (Other academic)
  • 35.
    Ahlberg, Jenny
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Komulainen, Robin
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Crowdsourcing: We are smarter than me?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: I och med den tilltagande teknologiska utvecklingen och globaliseringen ställs dagens företag ständigt inför nya utmaningar. För att handskas med detta måste företag arbeta för att skapa innovationer på ett sätt som de inte gjort tidigare. Det handlar om att släppa sargen ochvåga göra saker påett nytt sätt! Ett sätt för dematt göra detta är att tillämpa synsättet som kallas “Open Innovation”, alltså att man tar hjälp av intressenter utanför företaget för att bli mer innovativa. Crowdsourcing är en del av open innovation ochinnebär bland annat attföretagtar hjälp av ”folkmassan”för att skapa nya idéereller lösa problem. Intresset för open innovation och crowdsourcing ökar allt mer men trots detta har det inte skrivits så mycket i ämnet. Vi ville skriva om ämnet för att öka förståelsen för hur det används i företag, vilka som använder det och vilka utmaningar det leder till. Syfte: Syftet med denna uppsats är att beskriva hur crowdsourcing används i företag som vill använda det som ett verktyg för att skapa nya idéer.Vi vill även beskriva varför företag använder sig av det, så att företag som inte använder det ännu kan få en idé om vad det kan bidra till. Vi kommer sedan identifiera vilka utmaningar detta leder till i företags verksamhetsstyrning och slutligen ta framen rekommendation på hur företagen kan utforma sin verksamhetsstyrning på bästa sätt för att hantera utmaningarna. Metod:Vi har i uppsatsen använt oss av en kvalitativ metod, tillsammans med en abduktiv förklaringsmodell då dessa passade vårt ämne bäst.Vår empirihar vi främst samlat in genom intervjuer med företag i olika branscher.Resultat, slutsatser:De slutsatser vi kom fram till var att företag främst använder sig av open innovation och crowdsourcing till följd av förändringar i omvärlden som lett till behov att finna nya sätt att innovera. Vi kom även fram till att crowdsourcing & open innovation leder till olika utmaningar för företag, bland annat att få med sig de anställda i de nya processerna.

  • 36.
    Ahlberg, Jenny
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ponomareva, Yuliya
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    “Bad Governance” of family firms: limitations of “good governance” discourse exemplified by governance practices of family firms2014Conference paper (Other academic)
  • 37.
    Ahlgren, Christoffer
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Andersson, Emelie
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Nilsson, Emelie
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ideella idrottsföreningars ekonomistyrning: En flerfallsstudie om styrverktyg2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Bachelor thesis in Business administration, School of Business and Economics at Linnaeus University, Controller, 2FE05E, spring semester 2013 Title: Non-profit sport associations management control- A multi case study of management tools Authors: Christoffer Ahlgren, Emelie Andersson and Emelie Nilsson Tutor: Anders Jerreling Examiner: Elin Funck Background: Non-profit sport associations activate a large number of people in Sweden and have a great impact on the social community. Because of the increasing complexity to operate sport associations some are experiencing serious financial problems. The daily financial work has a major impact on how the future unfolds for the sport associations. An adverse economy not only creates complications in the economic field, it also affects the sport itself. Purpose: Our purpose with this paper is to describe and explain how the economy is controlled in non-profit sport associations and the tool that is used to support this process. Methodology: This report is based on a multi case study of four non-profit sport associations in Kronoberg region, Sweden. By a qualitative study and semi-structure interviews we have collected the empirical materials. We have interviewed the president and the treasurer of each sport association. Results and conclusions: All of our chosen sport associations have defined goals, mostly sport related, for their organization but most of them are missing a strategy to achieve these goals. Budget is the most important management control tool and all of the sport associations are practicing some kind of follow up for their budgets. The associations are using non-financial measurement like game results but have a lack of financial measurements. Keywords: Non-profit sport association, management control systems, strategic planning, budget, performance measurement

  • 38.
    Ahlgren, Julia
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Grabo, Linn
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Sjögren, Olivia
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    COSO:s ramverk - Att vara eller att icke vara?: En studie av svenska medelstora företags kontrollaktiviteter utifrån COSO:s ramverk för intern kontroll2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund och Problemdiskussion: De senaste årens företagsskandaler har bidragit till ökade krav på företags interna kontroll. När intern kontroll beskrivs används nästan alltid COSO:s ramverk som referenspunkt. Detta tog studien till en början utgångspunkt i och tanken var då att kartlägga i vilken utsträckning detta ramverk var utbrett bland svenska medelstora företag, men framförallt vad detta kunde bero på. Resultatet av studien visade att företag inte har implementerat ramverket, varpå nya frågeställningar dök upp kring vad som då kan förklara att kontrollaktiviteterna ser ut som de gör bland dessa företag.

    Syfte: Syftet med studien har varit att utreda om företag använder sig av de kontrollaktiviteter som också är omnämnda i COSO:s ramverk, trots att ramverket inte är implementerat, och vad det beror på att företag använder sig av lika eller olika aktiviteter. Studien syftar då till att undersöka om de organisatoriska faktorerna kan förklara vilka kontrollaktiviteter som används, eller om den motsägande institutionella teorin ger en bättre förklaring.

    Teori: Den teoretiska delen av studien innehåller en bakgrund om kontrollaktiviteter och intern kontroll, contingency teorin och institutionell teori. Delar av dessa teorier operationaliseras till hypoteser.

    Metod: En kvantitativ studie genomfördes genom en enkätundersökning, underbyggd av teoretiska referenspunkter som studien hade i den inledande fasen. Ett antal hypoteser testades genom deskriptiva analyser, men främst genom bivariata analyser för att studera eventuella samband.

    Resultat och Slutsats: COSO:s ramverk är inte utbrett bland svenska medelstora företag men kontrollaktiviteterna som ingår i ramverket används i väldigt stor utsträckning. Oavsett om dessa kontrollaktiviteter kommer från COSO:s ramverk eller om de existerat sedan tidigare, tyder resultatet av studien på att dessa ii institutionaliserats bland svenska medelstora företag. Studiens hypoteser, som ponerade att organisatoriska faktorer kan förklara vilka kontrollaktiviteter företag har, förkastades till stor del.

  • 39.
    Ahlgren, Sanna
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Bjerhag, Agnes
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    En studie om sambandet mellan informationsasymmetri och revisionskostnad: Har den nya revisionsberättelsen någon inverkan på sambandet?2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: The aim of audit is to independently review and reduce the information asymmetry that exists between the owners and management of the firm. A new law about the content of the audit report was implemented 2016 with the purpose of reducing the information gap on the market. Our study is based on whether or not the amount of information asymmetry affects the audit fee and if the purpose of the new law has been reached.

    Purpose: The purpose of the study is to explain the relationship between information asymmetry and audit fee in Swedish companies listed on the stock exchange market. A comparison between the years of 2015 and 2016 is made to investigate if the new requirements on the audit report have any affection on the information asymmetry, audit fee and the relationship in between.

    Method: The study has a deductive research approach with the base of agency theory to deduce hypotheses. The sample in the quantitative research methodology consists of Swedish companies listed on small-, mid- and largecap 2015 and 2016.

    Conclusions: The result of the study concludes that there is a negative relationship between information asymmetry and audit fees. It can also be concluded that the new audit report does not contribute to a reduction of information asymmetry nor an increased audit fee.

  • 40.
    Ahlin, Christofer
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Ahl, Gustaf
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Räntenivåns påverkan på agentkostnaden 2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Big and complex organizations usually separate the ownership and control. This

    separation is most common when organizations grow too big and complex for a single owner to

    handle. In such case, they hire a management team, responsible for managing the organizations

    day to day operations. The separation of ownership and control brings a problem into the

    corporate governance. The management team doesn’t always act in the interest of the owner.

    This behavior refers to the agency problem and brings agency costs to the organization. A lot of

    studies have focused on agency problem, agency costs and how these costs in the best way can

    be reduced by mechanisms. The central mechanism for this thesis, the capital substitution

    mechanism, reduces agency costs by the organizations interest expenses. Thus it doesn’t take

    into account the interest rate of the economy, set by the central bank.

    Purpose: The purpose of this thesis is to examine whether the interest rate of the economy

    affects the mechanisms power to reduce agency costs.

    Method: The thesis utilizes a deductive research method grounded in existing theory in agency

    problem, agency costs, debt ratios and efficiency. The thesis utilizes a quantitative approach and

    data of American companies to fulfill its purpose. To estimate the agency cost, this thesis

    employs two different proxys for measuring agency costs.

    Results: The results from this study can’t draw and conclusions about whether the interest rate

    of the economy affects the capital substitution mechanisms power to reduce agency costs.

    However it shows that the management team got bigger opportunities to engage in agency cost

    related activities when interest rates are low compared to a high interest rate environment

  • 41.
    Ahlqvist, Staffan
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Mattsson, Jesper
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Corporate Social Responsibility, en indikator på investeringsnivån och utdelningskvoten?: En empirisk studie om påverkan av CSR på den svenska och amerikanska marknaden2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Master Thesis in Business Administration, School of Business and Economics, Linnaeus University, 2017.

    Authors: Staffan Ahlqvist and Jesper Mattsson

    Supervisor: Christopher von Koch

    Co-examiner: Timurs Umans

    Keywords: CSR, ESG, investment level, payout ratio

     

    Title: Corporate Social Responsibility, an indicator of the investment level and payout ratio? An empirical study of the effect of CSR on the Swedish and American market

     

    Background: Corporate Social Responsibility (CSR) is and has been a well-considered subject with several theoretical approaches. CSR is difficult to define and how it affects company performance is and has been well debated. CSR has become increasingly important for investors, which makes it more interesting to investigate its impact. Different views and institutional differences are expected to explain the relationships and differences that may exist between the Swedish and US markets regarding CSR's impact on investments and the payout ratio.

     

    Purpose: The purpose of this study is to investigate whether there is a link between the CSR-level, investments and payout ratio. As well as investigating whether there is a difference between the US and Swedish markets regarding the same relationships.

     

    Method: The study follows a quantitative method where three hypotheses, one of which is divided into two partial hypotheses, are deduced. The hypotheses consist of ESG-ratings as the independent variable and eight other control variables that are expected to affect the dependent variables. The empirical material consists of 62 unique companies from the Stockholm Stock Exchange and 579 unique companies from the New York Stock Exchange with data for the period 2010-2015. The relationships are investigated and analyzed by multiple regressions.

     

    Conclusion: The study shows contradictory results regarding the impact of the CSR-level on the investment level and the payout ratio. The study finds that in Sweden that has an institutional environment with a civil law-system, high degree of concentrated ownership and where the stakeholder theory is dominant, CSR has a positive impact on investments and the payout ratio. The study also finds that in an institutional environment where a common law-system exists, with a more diverse ownership and the shareholder perspective is dominant, there is no correlation between CSR and investment, and there is a negative relationship between CSR and the payout ratio. In addition to this, the study also finds support for that CSR affect Swedish companies more than American companies.

  • 42.
    Ahlström, Veronica
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Edlund Pihlaja, Frida
    Linnaeus University, School of Business and Economics, Department of Marketing.
    From zero to hero: En fallstudie om hur användandet av internt varumärkesbyggande tagit Gekås Ullared till toppen.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte och forskningsfrågor                               

    Syftet är att skapa en förståelse för internt varumärkesbyggande hos företag. Studien avser även att bidra med en insikt om hur den vetskapen kan ge bidrag till positiva kundvärden, för att stärka företagets goda anseende och därmed deras position på marknaden. För att undersöka det kommer vi utföra en fallstudie på företaget Gekås Ullared. Utifrån syftet formulerades två forskningsfrågor:

     

    1. Hur kan ett företag arbeta med internt varumärkesbyggande för att stärka sitt anseende och därmed sin position på marknaden?
    2. Hur kan ett företag med hjälp av internt varumärkesbyggande, skapa positiva kundvärde?                                                       

    Metod                                              

    Studien är en fallstudie över hur företaget Gekås Ullared arbetar med internt varumärkesbyggande. Studien utgår från en kvalitativ intervjumetod med en deduktiv forskningsansats. Vidare har det empiriska materialet samlats in genom sju semistrukturerade djupintervjuer.              

     

    Slutsatser

    Resultatet av studien visar att företag som tillämpar internt varumärkesbyggande, genom att öka förståelsen av vad varumärket står för, ämnar erhålla en mer motiverad och engagerad personalstyrka. Det i sin tur leder till att kunderna i större utsträckning mottar en positiv upplevelse av företagets varumärke. Det resulterar i att företagets goda anseende ökar och därmed stärks även dess position på marknaden.

  • 43.
    Ahmad, Danial
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Magariños, David
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Green Marketing - The impact on consumer-based brand equity: a quantitative study among the Swedish Generation Y in the fashion clothing industry2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. This specific study is based on the findings of Davari & Strutton in relation to this attitudebehavior gap, where the researchers presented a simplified model of their study as an effort in overcoming this inconsistency. This specific study is based on the simplified model, where the research unearths the effect of green marketing mix elements on four dimensions of consumerbased brand equity with Swedish Generation Y and clothing fashion industry in perspective.

    Purpose: The purpose of this study is to explain the impact of green marketing mix elements (product, price, place and promotion) on dimensions of consumer-based brand equity (brand loyalty, brand association, brand trust and perceived brand quality).

    Methodology: The research is based on quantitative approach designed in respect with the explanatory purpose. A closed-end online questionnaire was designed as the data collection method, resulting in 127 responses. The results were based on the multiple regression analysis, while the validity was tested against pearson's correlation method and reliability was tested through cronbach’s alpha.

    Conclusion: The study did not measure significant results, where green product stands out as the only element on the green marketing-mix having a positive relationship on one consumerbased brand equity dimension in this case, brand loyalty. Whereas the other elements were concluded as having no significance. Even t

  • 44.
    Ahmad, Tania
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Berfenfeldt, Philippe
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kondili-Sturesson, Georgios
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Corporate Social Responsibility and its Implications on Firm Performance: A case study of Emballator Lagan Plast2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Corporate social responsibility is a widely discussed concept in today’s business, with different perceptions as well as explanations regarding the meaning and impact of the concept. Organizations are becoming more aware of the concept as well as their responsibilities to the society, which in turn results in organizations devoting more resources into CSR related activities. Nowadays, it is significant to establish a proper CSR performance while also having a solid financial foundation in order to reach a long-term sustainable success.

    The purpose of this study is to describe how CSR is connected to firm performance, in terms of market share and market growth. While a growing number of studies have been made regarding investigating CSR and its various dimensions, it is still unclear what the underlying factors that tie the relationship together are. This purpose was tested on a company in southern Sweden; this company Emballator Lagan Plast (ELP) produces plastic packaging solutions for a number of industries. Alongside the literature research, a case study with semi-structured interviews was conducted at ELP in order to collect data needed to answer the purpose and research questions.

    One of the essential findings of the study revealed from the literature, which was also proven in the case study, was that CSR is a fundamental element in an organization and it should be implemented throughout the entire organization to gain maximum effect. Moreover, the findings indicate that CSR has a positive impact on ELP’s performance. Even though the relationship is not direct, it still exists through mediating roles, and it has played an important role in the company’s growth and success.

    Keywords:Corporate social responsibility, firm performance, stakeholders.

  • 45.
    Ahmed, Ali
    et al.
    Linköping University ; Swedish Collegium for Advanced Study.
    Aldén, Lina
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Hammarstedt, Mats
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Perceptions of gay, lesbian, and heterosexual domestic violence among undergraduates in Sweden2013In: International Journal of Conflict and Violence, ISSN 1864-1385, E-ISSN 1864-1385, Vol. 7, no 2, p. 249-260Article in journal (Refereed)
    Abstract [en]

    An experimental study of perceptions about gay, lesbian, and heterosexual domestic violence in Sweden. Undergraduate students (N = 1009) read one of eight fictitious scenarios of domestic violence in married couple relationships, where sexual orientation, sex of victim and batterer, and severity of violence were varied. Perceptions of seriousness of the described incident and attitudes toward women, gays and lesbians were measured. Domestic violence was perceived as more serious in cases where: the respondent was a woman, the batterer was a man, the victim was a woman, or the battering was severe. Wife-battering in a heterosexual relationship was considered the most serious case in both the less and more severe battering scenario. Where battering was less severe, domestic violence in gay and lesbian relationships was perceived as more serious than heterosexual husband-battering; this difference disappeared in the severe battering scenario. Negative attitudes toward gays, lesbians, and women were associated with less concern about domestic violence in all types of relationships. The findings suggest that stereotypes about gays, lesbians, and women affect perceptions of domestic violence, but mainly when violence is less severe.

  • 46. Ahmed, Ali
    et al.
    Andersson, Lina (current name Aldén, Lina)
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Hammarstedt, Mats
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Are gay men and lesbians discriminated against in the hiring process?2013In: Southern Economic Journal, ISSN 0038-4038, E-ISSN 2325-8012, Vol. 79, no 3, p. 565-585Article in journal (Refereed)
    Abstract [en]

    This article presents the first field experiment on sexual orientation discrimination in the hiring process in the Swedish labor market. Job applications were sent to about 4000 employers in 10 different occupations in Sweden. Gender and sexual orientation were randomly assigned to applications. The results show that sexual orientation discrimination exists in the Swedish labor market. The discrimination against the gay male applicant and the lesbian applicant varied across different occupations and appears to be concentrated in the private sector. The results also show that the gay male applicant was discriminated against in typical male-dominated occupations, whereas the lesbian applicant was discriminated against in typical female-dominated occupations. Theoretical implications are discussed

  • 47. Ahmed, Ali
    et al.
    Andersson, Lina (current name Aldén, Lina)
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Hammarstedt, Mats
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Sexual orientation and full-time monthly earnings, by public and private sector: Evidence from Swedish register data2013In: Review of Economics of the Household, ISSN 1569-5239, E-ISSN 1573-7152, Vol. 11, no 1, p. 83-108Article in journal (Refereed)
    Abstract [en]

    In this paper we explore annual earnings as well as full-time monthlyearnings differentials resulting from sexual orientation. We observe that gay malesare at an earnings disadvantage compared to male heterosexuals regardless of whichearnings measure we use. This earnings disadvantage is found to be larger when wecompare gay and heterosexual males who are working full-time. In addition, thedisadvantage is larger in the private than in the public sector. Lesbians, however,earn more than heterosexual females. This earnings advantage is considerablysmaller when we study full-time monthly rather than annual earnings but an earningsadvantage for lesbians at the top of the earnings distribution is documentedregardless of which earnings measure we use. In addition, lesbians are doing betterthan female heterosexuals in the public sector. To sum up, the results indicate thatgay males face obstacles on the labor market that hinder them from reaching toplevelpositions and high earnings. The earnings advantage observed for lesbians islikely to stem from the fact that lesbians devote more time to market work thanheterosexual females.

  • 48.
    Ahmed, Ali
    et al.
    Linköping University.
    Hammarstedt, Mats
    Linnaeus University, School of Business and Economics, Department of Economics and Statistics.
    Customer discrimination in the fast food market?: experimental evidence from a Swedish university campus2018Report (Other academic)
    Abstract [en]

    This paper studies customer discrimination against fictive male and female food truck owners with Arabic names on a Swedish University campus using a web-based experiment. Students at a Swedish university campus were asked to participate in a market survey and state if they think it is a good idea to have a food truck establishment on the campus. Further, they were also asked about their own beliefs, and their beliefs about others’ willingness to pay for a baguette and a kebab sold by the food truck on the campus. Four names—one male Swede, one female Swede, one male Arab, and one female Arab—were randomly assigned to the food truck. We found no evidence of customer discrimination against food truck owners with Arabic names. In fact, the respondents were slightly more positive to a food truck establishment run by an Arabic male than by a Swedish male. We conclude that our results are representative in an environment with relatively young and highly educated customers and that customer discrimination may vary across different markets. More research in this area is needed.

  • 49.
    Ahmic, Vahida
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Nilsson, Arisa
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Petrovski, Antonio
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    War of talent: Unga i IT-branschen: så attraherar och behåller du dem2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Employees with the right skills give competitive advantages. It is therefore important to retain existing staff with the right skills but also to attract new talent. In the IT industry, there is currently lack of competence and the need will increase in the future. Companies that create a strong employer brand will perform better when it comes to the war of the talents. With the lack of competence in the labor market, the younger, more technologically skilled generation has developed an unfair attitude towards employers who desperately try to persuade competent people to choose their company through generous job offers. The employers must work on their employer brand to seem more attractive to employees and potential employees in order to attract, retain, develop and motivate them to choose or stay at the company. The purpose of this paper is to create an understanding of motivation, talent acquisition and employee retention in markets where there is a lack of specialized personnel.

    Motivation is achieved through internal and external attributes, where internal motivation is created by work satisfaction while external motivation is fulfilled by monetary and material motivational factors. Talent acquisition involves a clear recruitment strategy where the company's brand is used as an attraction channel of a certain skill and personality. It also applies to retaining talent within the company through employee retention where a stimulating and evolving employment experience is maintained by the company.

    The essay shows that young people in the IT industry are well aware of the lack of competence and make their demands accordingly. They want a high level of workplace flexibility to balance jobs and private life, as well as independence in the way they solve tasks. Furthermore, they want the freedom to choose work equipment as this is central to their daily work. Development opportunities such as attending conferences are valued as one of the crucial factors in choosing employers. If the younger generation's personal values as well as sustainability and ethical views do not match the company's actions, it will most likely lead them to leave the company in the long term.

  • 50.
    Ahmicic, Indira
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Samuelsson, Danielle
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Barriers in Launching New Products: - A comparative study of Swedish B2B companies2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. Companies cannot rely on previous product success, they have to be innovative in order to meet the ever-changing customer needs and wants. New product launch is a critical and challenging phase for every company, which is proven by the high failure rates. There are many barriers that can hinder and determine a new product launch process. This study focuses on Business-to-Business, small and medium sized companies within the Swedish steel and metal industry with the purpose to investigate what barriers occur when launching new industrial products. The study also aims to answer the question on what actions can be taken in order to overcome these barriers. This is a qualitative and comparative study based on a theoretical framework combined with empirical findings gathered from five in-depth interviews. By analyzing and comparing the findings throughout this study, the authors can conclude that there are many barriers that can occur and affect a product launch process negatively. The main barriers identified were lack of knowledge, effort, planning as well as targeting and competition. The study also resulted in practical suggestions and actions that can be taken in order to overcome these barriers and ease the launch process.

     

    Key words: New product launch, Barriers in launch processes, B2B, Swedish companies, SME`s, Marketing

     

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