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  • 1.
    Richter, Daniela
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    The Path of Innovation: A Manager's Perspective2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study seeks to understand, how managers rationalize decisions on innovation. The phenomenon of innovation is examined through the decision-maker perspective in a qualitative way. It is argued that the manager’s frames of reference determine the perceptions and beliefs, which influences their decision-making. Four managerial and two expert-interviews tend to support this. The findings indicate that they make them context related, according to one’s beliefs, and based on their own frames of reference. Success, which is monetary-measured, is the base of the rationalization of decisions, while the elaborations add the individual aspect.

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  • en-GB
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