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  • 1.
    Grundén, Kerstin
    et al.
    Högskolan Väst.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Social media marketing: an evaluation study in the wellness industry2013Conference paper (Refereed)
  • 2.
    Grundén, Kerstin
    et al.
    University West.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Social media marketing: an evaluation study in the wellness industry2013In: Proceedings of the 7th European Conference on Information Management and Evaluation, ECIME 2013: Faculty of Management, University of Gdansk, Sopot, Poland, 12-13 September 2013 / [ed] Przemyslaw Lech, Academic Conferences Limited, 2013, p. 51-57Conference paper (Refereed)
    Abstract [en]

    An evaluation study focusing the use of social media in six Swedish wellness companies is described and analysed. The study is a part of the research project "Efficient learning for quality in the wellness industry". Social media have become increasingly popular the last few years, and are rapidly changing the ground for marketing activities. The field is, however, still immature and there are hitherto very few studies focusing the actual use by service organizations and the efficiency and quality effects of social media for marketing. The research method in this evaluation study is qualitative indepth interviews carried out with employees responsible for the social media activities in the studied companies. The interviews are analysed according to the contents analysis method. The main results are that the initiation of the use of social media in the organizations generally was started by an "enthusiast" in the organizations. The enthusiast could be very good at initiating the use, but it could be dangerous to rely on only one employee in the long run. However, most often the use spreads to more employees in the organizations after some time. Social media and the shift towards relationship marketing have affected the marketing profession substantially. According to the interviews, the work of the respondents had become more hectic and difficult to plan due to fast technological changes and rapid feed-back from the customers. New skills and competencies are needed due to this change of the profession. There is also a need to develop clear policies regarding the use of social media by the employees. Unclear policies tend to contribute to misunderstandings and misbehaviour by some employees, such as confounding the private and professional use of social media, which could lead to negative consequences for the organization. According to the results most of the studied organizations express uncertainty concerning planning and evaluation of social media for marketing. They also experience lack of time for this work. They argue that using social media for marketing is important; but the benefits are often unclear. Formulating and monitoring the goals, management could develop social media into powerful marketing tools which also contribute to the organization's efficiency and quality. Developing skills and practices for this is a challenge as well as a potential.

  • 3.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Entrepreneurial marketing and industrial innovation as organizational learning processes2014In: Proceedings of the 2nd International Conference on Innovation and Entrepreneurship (ICIE-2014) / [ed] Ribiere, V; Worasinchai, L, Academic Conferences Limited, 2014, p. 142-148Conference paper (Refereed)
    Abstract [en]

    The purpose of this study is to examine the role of organizational learning in the entrepreneurial marketing and innovation marketing of established industrial companies. A longitudinal study based on document studies was carried out at three companies: Atlas Copco, SKF and Volvo. The findings are related to theories of marketing, entrepreneurship and organizational learning. Some important connections between these three fields are found in relation to the operations of the companies.

  • 4.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Entrepreneurship in an emerging economy - a retrospective analysis of Swedish entrepreneurs2017In: 2nd Business & Entrepreneurial Economics (BEE) Conference, University of Zagreb , 2017Conference paper (Refereed)
  • 5.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    India's Ayurveda health system: Implications for western workplace health2017In: India: research on cultural encounters and representations at Linnaeus University / [ed] Kristina Myrvold and Soniya Billore, Makadam Förlag, 2017, p. 215-242Chapter in book (Other academic)
  • 6.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Is experience quality relevant for industrial marketing?2014In: 17th QMOD-ICQSS conference, Prague, Czech Republic: entering the experience economy – from product quality to experience quality / [ed] Su Mi Dahlgaard-Park and Jens J. Dahlgaard, Lund: Lund University Library Press , 2014Conference paper (Other academic)
  • 7.
    Lagrosen, Stefan
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
    Kvalitet i hälso- och fitnessbranschen2006In: Inkast: Idrottsforskning vid Växjö universitet / [ed] PG Fahlström, Magnus Forslund, Tobias Stark, Växjö: Växjö University Press , 2006, p. 173-184Chapter in book (Refereed)
  • 8.
    Lagrosen, Stefan
    Stockholms universitet, Företagsekonomiska institutionen.
    Kvalitetsstyrning i skolan?: en analys av TQM:s tillämpbarhet inom den svenska grundskolan sett från en företagsekonomisk utgångspunkt1997Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This is a study of the application of the theoretical framework, total quality management (TQM) which has been developed in the private manufacturing sector, in the Swedish school system. The purpose is to highlight the effects of the use of TQM in schools and thereby to see whether it is advisable to promote this use and to study ways of refining the framework in order to make it more applicable to organisations such as schools. The study is done from a business management perspective. It is based on qualitative research methods and has its theoretical foundation in TQM and service management.

    The empirical basis of the study is a quality project which took place in four schools in the municipality of Täby, north of Stockholm, during the years 1992-94. The data has been generated through observation, in-depth interviews and focus group interviews. Quality dimensions for the different participant groups have been defined in order to clarify what quality in schools mean. These dimensions have been compared with the set of values that permeates TQM as well as with the substance of the specific quality model that has been used, the model for the Swedish Quality Award, (USK). On this ground the relevance of TQM for use in schools has been assessed. A summary of the effects of the studied quality project is also done.

    The result of this comparison is that TQM is substantially relevant and suitable for use in schools. Certain parts of the theory suffers, however, from a limited view of knowledge which is insufficient for the school-sector whose activities consist of human interaction. The effects of the specific quality project that has been studied has been found to be highly positive.

    The conclusion that is drawn is that it is advisable to use TQM in schools providing that one is aware of the above-mentioned limitation and that the transfer of methods is done with a certain discrimination. The Service Management theories are also recommended as a theoretical starting-point for quality improvement in schools. Finally examples are given as to how these methods can be put to practical use in schools in a suitable manner.

  • 9.
    Lagrosen, Stefan
    Högskolan Väst, Avd för företagsekonomi.
    Lärande marknadsföring för självförverkligade markadsförare2010In: Lärande i och för det nya arbetslivet / [ed] Lagrosen,Stefan, Lundh Snis, Ulrika& Nehls, Eddy, Lund: Studentlitteratur , 2010, 1. uppl., p. 221-234Chapter in book (Other academic)
  • 10.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Marketing and organizational learning - exploring the connections2013In: Confronting Contemporary Business Challenges Through Management Innovation / [ed] Vrontis, D, Weber, Y & Tsoukatos, E, EuroMed Presss , 2013, p. 1346-1358Conference paper (Refereed)
    Abstract [en]

    In marketing theory, the traditional transaction perspective has gradually been replaced by an interest in relationships as highlighted in the development of relationship marketing and the service dominant logic of marketing. While transaction marketing focuses on an objective level of marketing, relationship marketing focuses on the process between the object and the subject in terms of their relationship. However, the perspective of the subject, the marketers themselves, has long been absent. Development of the marketers as subjects should constitute a learning process in the marketing organization. Learning processes in organizations are studied in the field of organizational learning. The purpose of this paper is to explore the connections between marketing and organizational learning. The paper is conceptual and based on a literature review of theories of marketing history and development as well as organizational learning. It is found that there are important connections between the two fields and a tentative model combining them is proposed.

  • 11.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Quality circles2013In: Encyclopedia of Management Theory / [ed] Kessler, E.H., Sage Publications, 2013Chapter in book (Refereed)
  • 12.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Quality Circles and Autonomous Teams2015In: The SAGE Encyclopedia of Quality and the Service Economy / [ed] Su Mi Dahlgaard-Park, Sage Publications, 2015, p. 568-569Chapter in book (Refereed)
    Abstract [en]

    Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.

  • 13.
    Lagrosen, Stefan
    University West.
    Quality management and environment: exploring the connections2007In: International Journal of Quality & Reliability Management, ISSN 0265-671X, E-ISSN 1758-6682, Vol. 24, no 4, p. 333-346Article in journal (Refereed)
    Abstract [en]

    Purpose – This paper concerns regional development of quality management. The purpose is to identify and describe environmental factors that governments can influence in order to facilitate the development of quality management in regions and nations.

    Design/methodology/approach – The paper is a survey directed at the quality managers of industrial companies in the region of Götaland, Sweden. The data have been analysed using factor analysis.

    Findings – The results in this paper indicate that human issues are most important for achieving regional quality development whereas physical infrastructure is less important.

    Research limitations/implications – The paper has been based on Porter's diamond model. The implications of the results are that the human aspects of this framework are most important, particularly the attribute “firm strategy, structure and rivalry”. A tentative quality diamond model, which can provide a basis for further research, is proposed.

    Practical implications – Regional and national leaders should focus on human aspects such as education, training and leadership in order to stimulate successful quality management. The proposed quality diamond model might be an aid in their effort to create an environment that is conducive for quality management.

    Originality/value – The paper provides academia with added knowledge of the importance of different environmental factors for successful quality management. In addition, it provides valuable directions for regional and national leaders in their quest for higher quality.

  • 14.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Quality through accreditation2016In: 19th QMOD Proceedings: International Conference on Quality and Service Sciences / [ed] Su Mi Dahlgaard-Park & Jens J. Dahlgaard, Lund: Lund University Library Press , 2016Conference paper (Refereed)
  • 15.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Linnaeus University, School of Business and Economics, Department of Marketing.
    Quality through accreditation2017In: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 9, no 3/4, p. 469-483Article in journal (Refereed)
    Abstract [en]

    Purpose

    The paper concerns the three main accreditation standards for business schools: EQUIS, AACSB and AMBA. The purpose of this paper is to analyse these standards for accreditation from a quality management standpoint.

    Design/methodology/approach

    The study is a conceptual review and analysis of the three standards mentioned above from the perspective of quality management. The constant comparative method from the grounded theory approach has been used to generate categories from the two major quality award models, which are then compared with the criteria of the accreditation models.

    Findings

    The findings show the conceptual quality implications of the three main accreditations. The accreditation models are in line with the tenets of quality management but have a greater focus on production and to a somewhat lesser extent on the people.

    Research limitations/implications

    One limitation is that the study is only conceptual. Furthermore, the study is limited to the models of quality management and accreditation that have been analysed. Although these are the most common, there are others that could have been included. The research implication mainly lies in an increased conceptual understanding for the quality implications of business school accreditation.

    Practical implications

    The results of the study will be useful for managers of business schools undergoing or contemplating entering into an accreditation process.

    Originality/value

    The number of business schools undergoing accreditation is increasing rapidly. Thus, increased knowledge of the conceptual implications of such processes should be valuable.

  • 16.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Relationship Management2015In: The SAGE Encyclopedia of Quality and the Service Economy / [ed] Su Mi Dahlgaard-Park, Sage Publications, 2015, p. 644-646Chapter in book (Refereed)
  • 17.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Social media and quality management - exploring the connections2017In: 20th QMOD international conference, QMOD , 2017Conference paper (Refereed)
  • 18.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The Role of Entrepreneurial Learning in Industrial Marketing Success: A Longitudinal Study2015In: Proceedings of the 10th European Conference on Innovation and Entrepreneurship: University of Genoa, Italy, 17-18 September 2015 / [ed] Renata Paola Dameri, Roberto Garelli, Marina Resta, Academic Conferences Limited, 2015, p. 400-407Conference paper (Refereed)
    Abstract [en]

    In their development over time, industrial companies go through repeated cycles of expansion and decline. Previous research into knowledge management and organisational learning has suggested that successful companies use the declining phases as learning processes in order to discard ineffective structures and processes so as to gain more competitiveness, enabling revitalised expansion. Failure to utilise the downturns for learning and development may lead to the demise of companies. Nevertheless, many companies have shown a remarkable ability to sustain their operations over long periods of time. The role of entrepreneurs in the inception and further development of companies has been shown. Nevertheless, the long-range role of individual entrepreneurs in the learning process of companies is largely unknown. Studying the impact of entrepreneurs on the long-term learning process of companies requires longitudinal studies. This paper reports a longitudinal study of three Sweden-based multinational companies, Atlas Copco, SKF and Volvo, over their life span which extends over periods of around or over hundred years of history. The purpose has been to explore the learning process of entrepreneurs in industrial companies. In order to capture the roles of individual entrepreneurs, the lives and deeds of three leading managers in the companies are studied, André Oscar Wallenberg at Atlas Copco, Sven Wingquist at SKF, and Pehr G. Gyllenhammar at Volvo. These managers have all made an important impact on their companies’ development. The methodology has been based on document stories. The results highlight the role of the individuals as entrepreneurs and they are related to theories of entrepreneurial learning as well as organisational learning and knowledge management. On this basis, a framework depicting the role of entrepreneurial learning in the long-term development of manufacturing companies is proposed.

  • 19.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The role of informal relationships in industrial marketing: a longitudinal study2014Conference paper (Refereed)
  • 20.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The role of knowledge management in industrial marketing: a longitudinal study2014Conference paper (Refereed)
  • 21.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The role of knowledge management in industrial marketing: a longitudinal study2015In: International journal of knowledge and systems science, ISSN 1947-8208, Vol. 6, no 2, p. 16-30Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to examine the role that knowledge management plays in making industrial marketing sustainable. In order to examine sustainability over time, a longitudinal study has been carried out. Three multinational companies, Atlas Copco, SKF and Volvo are followed from their inception, in 1873, 1907 and 1927 to present time. Due to the long time span involved most of the empirical data collection is carried out in the form of internal and external document studies. The data is analysed using the constant comparative technique from the grounded theory approach. A framework combining knowledge management and industrial marketing is proposed. The research has interesting implications for the scientific understanding of industrial marketing, as the field of knowledge management has not been previously integrated and many aspects of marketing are knowledge driven processes. Moreover, the framework that is proposed should be useful for managers of industrial companies in their efforts of making their marketing more sustainable.

  • 22.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Grundén, Kerstin
    Högskolan Väst.
    Social media marketing in the wellness industry2013Conference paper (Refereed)
  • 23.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Grundén, Kerstin
    Högskolan Väst.
    Social media marketing in the wellness industry2014In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 26, no 3, p. 253-260Article in journal (Refereed)
    Abstract [en]

    Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry.

    Design/methodology/approach – Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach.

    Findings – Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed.

    Research limitations/implications – The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data.

    Practical implications – The results of the study should be useful for managers trying to market their offers effectively through social media.

    Originality/value – The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare.

  • 24.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Josefsson, Pernilla
    Högskolan Väst, Avd för medier och design.
    Social media as an entrepreneurial learning process2011Conference paper (Refereed)
    Abstract [en]

    The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational learning and entrepreneurship. An empirical study involving ten companies has been carried out. The data were analysed with methods inspired by grounded theory. Categories describing the companies' social media presence from an entrepreneurial learning perspective are provided. Thus, the paper presents a novel way of studying social media activities which should contribute to the theoretical fields of organisational learning and entrepreneurship as well as to the understanding of social media marketing. For practitioners, the findings provide additional knowledge that should be useful for their own social media activities. The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational learning and entrepreneurship. An empirical study involving ten companies has been carried out. The data were analysed with methods inspired by grounded theory. Categories describing the companies’ social media presence from an entrepreneurial learning perspective are provided. Thus, the paper presents a novel way of studying social media activities which should contribute to the theoretical fields of organisational learning and entrepreneurship as well as to the understanding of social media marketing. For practitioners, the findings provide additional knowledge that should be useful for their own social media activities.

  • 25.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Josefsson, Pernilla
    Högskolan Väst, Avd för medier och design.
    Social media marketing as an entrepreneurial learning process2011In: International Journal of Technology Marketing, ISSN 1741-878X, E-ISSN 1741-8798, Vol. 6, no 4, p. 331-340Article in journal (Refereed)
    Abstract [en]

    The purpose for this paper is to explore social media marketing from

    the perspective of entrepreneurial learning. The theoretical basis consists of

    contributions from the fields of organisational learning and entrepreneurship.

    An empirical study involving ten companies has been carried out. The

    data were analysed with methods inspired by grounded theory. Categories

    describing the companies’ social media presence from an entrepreneurial

    learning perspective are provided. The value of using organisational learning as

    a framework for social media marketing is shown. Thus, the paper presents a

    novel way of studying social media activities which should contribute to the

    theoretical fields of organisational learning and entrepreneurship as well as to

    the understanding of social media marketing. For practitioners, the findings

    provide additional knowledge that should be useful for their own social media

    activities.

  • 26.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    Chalmers University of Technology.
    A dive into the depths of quality management2006In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 18, no 2, p. 84-96Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to study the fundamentals of quality management, to examine the deeper layers of quality management and propose a tentative framework of its profound foundations. Design/methodology/approach - The paper is conceptual, reviewing the quality management literature and connecting it with contributions from service management, organisational consciousness studies and eastern philosophy. Findings - A model of quality management consisting of the levels of techniques, models and values has been the starting point. From this basis, an elaborated framework of the foundations of quality management, including different aspects of the values, functions and activity elements, has been developed. Originality/value - Current approaches to quality management might be too superficial, which could be the cause of many implementation failures. In this paper, a deeper understanding is sought. A novel framework has been proposed that can provide a basis for further research into the profound nature of quality management. Further, implications that should be useful for managers are discussed. © Emerald Group Publishing Limited.

  • 27.
    Lagrosen, Stefan
    et al.
    University West.
    Lagrosen, Yvonne
    Chalmers University of Technology.
    Exploring service quality in the health and fitness industry2007In: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 17, no 1, p. 41-53Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of the paper is to discover quality dimensions for the health‐and‐fitness industry and to examine the salient aspects of the quality‐management practices of organisations in this industry.

    Design/methodology/approach – The research in this paper uses a grounded‐theory approach to a multiple case study of 15 companies in the Swedish health‐and‐fitness industry. Qualitative methods in the form of in‐depth interviews and observation are utilised for data collection.

    Findings – The paper finds that a framework for fitness quality management is developed and presented. The quality dimensions are found to be “pleasure”, “mental change”, and “physical change”. The main enablers are defined as “relational competence” and “technical competence”. Other indirect enablers are also identified and described.

    Research limitations/implications – The paper shows that because the framework is based on qualitative data collection, the relationships are not quantified. This could be an objective of further research.

    Practical implications – The framework presented in this paper is useful for managers of fitness companies when designing and managing their activities.

    Originality/value – The paper presents a novel framework of the salient features of quality in fitness services – an industry that has received little scholarly attention in the past. This research also contributes to the general understanding of service quality, and demonstrates the usefulness of inductive qualitative methodology in this regard.

  • 28.
    Lagrosen, Stefan
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    University West.
    Mänsklig kvalitetsutveckling2009 (ed. 1)Book (Other academic)
  • 29.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    Högskolan Väst, Avd för process- och produktutveckling.
    Quality and aesthetics in classical music2010In: Proceedings EURAM 2010, Rome, 19-22 mai, 2010: Back to the future, Rome, 2010Conference paper (Refereed)
  • 30.
    Lagrosen, Stefan
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    Högskolan Väst, Avd för process- och produktutveckling.
    Quality and health in a learning organisation2009In: Proceedings of the 12th International QMOD Conference in Verona, 27-30 August 2009, Verona, 2009Conference paper (Refereed)
    Abstract [en]

    Purpose The purpose of this study is to shed light upon the connections between quality management, employee health and organisational learning. As we wanted to focus on the learning aspect, we chose to carry out the study in organisations for which learning and knowledge is the main activity. Therefore, the school sector was considered a suitable object for study. Methodology/approach The study is based on a quantitative survey using a structured questionnaire. Items measuring health status and prominent values of quality management developed from previous research were included in the questionnaire. The teachers in a random sample of 20 schools in the province of Västra Götaland in south-western Sweden received the questionnaires. The number of completed and returned questionnaires was 229. The items were checked for reliability with Cronbach’s Alpha tests and the correlation was measured with Pearson’s correlation test. Findings The Conbach’s Alpha tests showed that the reliability of all the indices measured was sufficient. Moreover, correlations were found between all the indices of quality management values and the health index. This indicates that the health status of the school employees is related to the level of adoption of the studied quality management values. In order to ground the findings in a relevant theoretical setting they were related to the theories of organisational learning. A framework depicting the findings from an organisational learning perspective has been developed. Research limitation/implications The findings of this research strengthen the knowledge of the connections between quality management and health. The framework combining health implications of quality management with organisational learning constitutes a useful vantage point for further research. As health promotion is closely related to pedagogical issues, this should be a promising area for future research. The study was carried out in Sweden and the possibilities for generalising the findings to other countries are not certain. In addition, the relevance of the study for other organisations than schools remains unproven. Accordingly, more research in this direction in other countries and different sectors should be welcome Originality/Value of paper Previous research has indicated links between quality management values and employee health. However, this has mainly been studied in an industrial manufacturing setting and no studies have been directed towards the school sector. Consequently, the findings of this research study are valuable for the general understanding of the relationship between quality management and health. Furthermore, the connections to organisational learning represent a novel approach which could build bridges between quality management and health promotion leading to a more holistic understanding of quality and health in organisations. For managers, the findings are useful as guiding lights in their quests towards higher quality and better employee health.

  • 31.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    Högskolan Väst, Avd för process- och produktutveckling.
    The learning process of health service procurement2011In: 14th QSS and Toulon-Verona Conference, 2011Conference paper (Refereed)
  • 32.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lagrosen, Yvonne
    Högskolan Väst, Avd för process- och produktutveckling.
    Trust and quality management: Perspectives from marketing and organisational learning2012In: Total Quality Management and Business Excellence, ISSN 1478-3363, E-ISSN 1478-3371, Vol. 23, no 1, p. 13-26Article in journal (Refereed)
    Abstract [en]

    In this paper, the concept of trust is elaborated upon and compared with the traditional

    values of quality management. Trust is approached from the areas of relationship

    marketing and organisational learning where it is a frequent element. The purpose is

    to create a framework of trust based on previous research, particularly in the areas of

    relationship marketing and organisational learning, and to analyse whether trust

    should be regarded as a core value of quality management. Properties of the concept

    of trust in quality management, relationship marketing and organisational learning are

    described. Concerning trust as a quality value, it is found that dissimilarities with the

    current values make it an unsuitable candidate for inclusion in this group. However,

    examination of the underlying components of the current values of quality

    management is encouraged with the conviction that trust will prove to be an important

    element in this endeavour. A tentative framework based on the two dimensions of

    aspects of trust and components of the relationshipis proposed. This framework

    broadens the view of trust and its implications for quality management. The proposed

    framework should be helpful for managers in providing a more structured view of the

    different aspects of trust in business relationships.

  • 33.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Lagrosen, Yvonne
    Högskolan Väst.
    Work integrated learning for employee health in schools2014In: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 6, no 4, p. 387-398Article in journal (Refereed)
    Abstract [en]

    Purpose– The purpose of this paper is to examine relationships between quality management health dimensions, employee health, flow and work integrated learning in primary schools. Previous research has indicated relationships between quality management and health. In this study, the role that work integrated learning plays in the connection between quality and health is investigated.

    Design/methodology/approach– The study object has been a number of schools. A quantitative survey has been carried out. A random sample of 20 primary schools, of which 13 (65 per cent) agreed to participate, was selected. Questionnaires to their 301 employees were delivered and 229 (76 per cent) were returned. The reliability of the items were analysed with Cronbach’s alpha test. The statistical relationships between the items were studied with Pearson’s correlation test.

    Findings– The results show that the items are reliable. Moreover, statistical correlations between work integrated learning on the one hand and employee health, quality management health dimensions and flow on the other hand are found.

    Research limitations/implications– One limitation is that the research has only been carried out in schools and the possibilities of generalising the findings to other sectors are uncertain. Research implications are the relationships that have been identified between work integrated learning and the other factors.

    Practical implications– The knowledge that has resulted from the study should be useful for organisations in their attempts to improve the health status of the employees.

    Originality/value– The relationship between work integrated learning and employee health has not been studied in any other major study.

  • 34.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Lagrosen, Yvonne
    University West, Sweden.
    Lind, Linda
    University West, Sweden.
    Health leadership in the wellness industry2015In: Proceedings of the 3rd International Conference on Management, Leadership and Governance ICMLG 2015: Co-hosted by Massey University and Auckland University of Technology (AUT) Auckland, New Zealand, 12-13 February 2015 / [ed] Coral Ingley, James Lockhart, Academic Conferences and Publishing International , 2015, p. 167-174Conference paper (Refereed)
    Abstract [en]

    This paper reports a study carried out in the Swedish wellness sector. This is an industry that is expanding in most parts of the world. Nevertheless, only limited amounts of research has been carried out in this industry in contrast to the health sector and the wider hospitality sector which both have attracted substantial amounts of research. Since one of the missions of the wellness industry is to improve the health of thec ustomers, it should be vital that the work environment of the employees is conducive for health. In a separate development, quality management practices have been found to be related to better health among the employees. Dimensions of health promoting quality leadership have been defined in previous research. The purpose of the present study was to identify dimensions of work place health in the wellness industry and relate them to the dimensions of health promoting quality leadership. An empirical study involving seven leading spa hotels in southern and western Sweden has been carried out. The first part of the study was qualitative and consisted of quality cafés carried out at each of the hotels. The quality café is a novel method which has the world café method as its basis, combined with quality management techniques. Between 11 and 16 participants participated in the cafés. Based on the findings from the quality cafés, a questionnaire was developed. The questionnaire was returned by 92 employees of the hotels.

    The findings from the study include a definition of five major health dimensions for the employees. Happiness, Kinship, Respect, Physical health conditions, Control

    In the quantitative phase, the dimensions were found to be statistically consistent and correlated with the self reported health of the respondents. The findings are related to health promotion theory and the health promoting quality leadership dimensions which previous research has defined as: Empathy, Presence and communication, Integrity, Continuity.

    Based on the comparative analysis of the two sets of dimensions and the theory within health promotion, a framework for health leadership in the wellness industry is proposed.

  • 35.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Lagrosen, Yvonne
    University West, Sweden.
    Lind, Linda
    University West, Sweden.
    Workplace health in the wellness sector: implications for HRM2014Conference paper (Other academic)
  • 36.
    Lagrosen, Stefan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Lind, Linda
    Högskolan Väst.
    Immigrant entrepreneurship: the role of relationship marketing in learning networks2014In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 21, no 3, p. 355-369Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them.

  • 37.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lind, Linda
    Högskolan Väst, Institutionen för ingenjörsvetenskap.
    Immigrant entrepreneurship: the role of relationship marketing inlearning networks2012In: Uddevalla Symposium 2012: Entrepreneurship and Innovation Networks: Revised papers presented at the 15th Uddevalla Symposium 14-16 June, 2012, Faro, Portugal. / [ed] Iréne Bernhard, Trollhättan: University West , 2012, p. 481-492Conference paper (Refereed)
  • 38.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lind, Linda
    Högskolan Väst, Avd för företagsekonomi.
    Saint Hildegard: Gods most creative entrepreneur2011Conference paper (Refereed)
  • 39.
    Lagrosen, Stefan
    et al.
    Högskolan Väst.
    Lund Snis, Ulrika
    Nehls, Eddy
    Högskolan Väst, Avd för hälsa och kultur.
    Lärande i och för det nya arbetslivet: en syntes2010In: Lärande i och för det nya arbetslivet / [ed] Lagrosen, Stefan, Lund Snis, Ulrika, Nehls, Eddy, Lund: Studentlitteratur , 2010, 1, p. 295-305Chapter in book (Other academic)
  • 40.
    Lagrosen, Stefan
    et al.
    Högskolan Väst, Avd för företagsekonomi.
    Lund Snis, Ulrika
    Högskolan Väst, Avd för datavetenskap och informatik.
    Nehls, Eddy
    Högskolan Väst, Avd för hälsa och kultur.
    Lärande i och för det nya arbetslivet: vad är det?2010In: Lärande i och för det nya arbetslivet / [ed] Lagrosen, Stefan, Lund Snis, Ulrika, Nehls, Eddy, Lund: Studentlitteratur , 2010, 1, p. 13-22Chapter in book (Other academic)
  • 41.
    Lagrosen, Stefan
    et al.
    Högskolan Väst.
    Lundh Snis, UlrikaNehls, EddyHögskolan Väst, Avd för hälsa och kultur.
    Lärande i och för det nya arbetslivet2010Collection (editor) (Other academic)
    Abstract [sv]

    Oavsett vilka förändringar man vill göra i en organisation måste dess medlemmar lära sig någonting nytt. Alltför ofta går emellertid förbättringsinsatser om intet därför att man inte har förmått åstadkomma ett verkligt lärande. Med ett djupgående lärande kan organisationer i stället lyckas med att uppnå sina mål avseende kvalitet, arbetsmiljö och ekonomisk framgång – samtidigt som deras medlemmar trivs och är delaktiga.

    Lärande i och för det nya arbetslivet täcker in väsentliga infallsvinklar på vuxnas lärande inom organisationer och vänder sig till studenter, forskare och alla som arbetar med någon form av personalansvar. Läs mer om boken på studentlitteratur.se

  • 42.
    Lagrosen, Stefan
    et al.
    University West.
    Svensson, Göran
    Oslo School of Management, Norway.
    A seminal framework of marketing schools: revisited and updated2006In: Journal of Management History, ISSN 1355-252X, E-ISSN 1758-776X, Vol. 12, no 4, p. 369-384Article in journal (Refereed)
    Abstract [en]

    Purpose - The objective is to re-visit and up-date a seminal framework of marketing schools.

    Design/methodology/approach - The authors provide a conceptual description and positioning of old, modern and recent marketing schools.

    Findings - Recent developments in marketing - such as services marketing, industrial marketing and relationship marketing - do not fit into the seminal framework of marketing schools.

    Research limitations/implications - The authors have limited the discussion to the human practice of marketing and the academic discipline of marketing. In addition, the authors' focus is on marketing as part of business.

    Practical implications - The up-dated framework of marketing schools may assist practitioners to understand the current status of marketing by connecting to the past, and the future by revealing unexplored areas of the marketing discipline.

    Originality/value - The up-dated framework of marketing schools builds on and extends the seminal framework in question to incorporate the recent developments in marketing. In extension, it reveals a white spot in the research of the marketing discipline - a field of further research that may focus on a combination of economic and relational dimensions of marketing.

  • 43.
    Lagrosen, Stefan
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics. Högskolan Väst, Avd för företagsekonomi.
    Svensson, Göran
    Oslo School of Management.
    Future directions of marketing knowledge: proposing an enriching framework including self-actualisation marketing2009In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, no 4, p. 327-343Article in journal (Refereed)
    Abstract [en]

    This paper aims to review schools and frameworks of marketing knowledge in order to propose future directions of marketing knowledge. The authors also provide a brief retrospective view of the marketing discipline. Reflecting over the origin, evolution and current status, the authors have come to distinguish three cornerstones of marketing knowledge namely objective, process and subjective. On this basis, five potential steps in the development of marketing knowledge are identified. The paper draws attention to the areas: the entrance of marketers, the levels of marketing knowledge, the introduction of self-actualisation marketing, the effect of time and complexity on marketing knowledge, and the need for syntheses and generalisations of marketing knowledge. A framework for enriching the field of marketing with these five interrelated paths of development is proposed. Finally, it provides a model of proposition to future marketing knowledge.

  • 44.
    Lagrosen, Stefan
    et al.
    University West.
    Svensson, Göran
    Marketing: broadening the horizons2006Collection (editor) (Other academic)
  • 45.
    Lagrosen, Yvonne
    et al.
    Chalmers University of Technology.
    Bäckström, Ingela
    Mid Sweden University.
    Lagrosen, Stefan
    University West.
    Quality management and health: a double connection2007In: International Journal of Quality & Reliability Management, ISSN 0265-671X, E-ISSN 1758-6682, Vol. 24, no 1, p. 49-61Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to examine and discuss the effects of quality management in the health care sector and the general effects of quality management on the health of the employees. Methodology/approach The empirical basis consists of three case studies in one industrial manufacturing company and two hospitals. The empirical data have been gathered with both qualitative and quantitative methods. Findings: The twofold value of quality management, of preventing disease by supporting more rewarding working conditions as well as improving the treatment of disease by increasing the effectiveness of health care organisations it indicated. Leadership commitment was found to be the most crucial common prerequisite for successful quality management implementation and for creating a healthy work environment. In addition, continuous improvements and participation of everybody were found to have importance for well functioning quality management as well as for health. Research limitations/implications: The paper provides additional understanding of the influence of quality management on health and a model is presented. A limitation is that the factors studied are fairly broad and for further research it will be useful to go deeper into the mechanics of them. Practical implications: The three factors leadership commitment, participation of everybody and continuous improvements have been shown to be vital contributors for health and managers should make every effort to implement them. Originality/value: The double effect of quality management on health has not been studied before and knowledge of the factors contributing to it is valuable.

  • 46. Lagrosen, Yvonne
    et al.
    Bäckström, Ingela
    Mittuniversitetet, Institutionen för teknik, fysik och matematik.
    Lagrosen, Stefan
    Högskolan Väst.
    The relationship between quality management and employee health: exploring the underlying dimensions2010In: International Journal of Productivity and Quality Management, ISSN 1746-6474, Vol. 5, no 2, p. 109-123Article in journal (Refereed)
    Abstract [en]

    The first purpose of this study was to verify the relationship between workplace health and quality management, particularly the values ‘leadership commitment’ and ‘participation of everybody’ whose importance previous research has pointed to. The second purpose of the study was to examine the constituents and mechanics of the relationships between health and those values. A case study was carried out in a Swedish manufacturing company using data triangulation in the form of in-depth interviews and focus-group interviews on three levels.

     

    The findings show that the perceptions of the quality management values were significantly correlated with the employees’ perception of their health. This finding substantiates earlier studies indicating a relationship between quality and health. Important dimensions of ‘leadership commitment’ and ‘participation of everybody’, regarding health, were identified and described in models. The paper provides additional understanding of the connection between quality management and health, particularly regarding the role of leadership.

     

  • 47.
    Lagrosen, Yvonne
    et al.
    University West.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Aesthetic service quality: a study of a symphony orchestra2017In: Total Quality Management and Business Excellence, ISSN 1478-3363, E-ISSN 1478-3371, Vol. 28, no 3-4, p. 318-330Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to explore service quality in classical music, to relate the findings to the essence of Beauty that Kant, Plato and others describe and to discuss the implications for practice and research regarding aesthetical organisations. Some of the views of Beauty held by Plato and Kant are described and related to the theories of service quality, particularly the fundamental premises of the service dominant logic of marketing. An empirical study has been carried out at the Gothenburg Symphony Orchestra. In-depth interviews with members of the orchestra have provided qualitative data that have been analysed. The musicians’ views of quality in classical music are described. The findings are related to the philosophical theories of beauty and to the service quality theory. A model of quality dimensions in classical music is proposed. The findings of the study provide a vantage point for better understanding of the relationship between aesthetics and service quality. Service quality in music has not previously been studied and related to aesthetical theory. A limitation is that the study has only been carried out in one orchestra in one country. For managers of organisations with aesthetic activities, the study provides guidance into how service quality can be seen and handled.

  • 48.
    Lagrosen, Yvonne
    et al.
    University West.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Customer perceptions of quality: a study in the SPA industry2016In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 28, no 6, p. 657-675Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this study is to explore dimensions of customer perceptions of factors important for a quality experience in the SPA industry and to assess service quality implications for these dimensions.

    Design/methodology/approach

    The empirical study involved seven Swedish SPA hotels. The first part was qualitative, consisting of seven focus-group interviews with hotel guests. In addition, service providers’ perceptions of customer quality were collected through seven quality cafés. The qualitative parts were analysed with the constant comparative technique from the grounded theory approach. Based on the findings from the interviews, a questionnaire was delivered to 400 randomly accessed women. The responses were analysed with exploratory factor analysis and cluster analysis.

    Findings

    The focus-group interviews showed that the customers’ perception of quality could be expressed in the following dimensions: physical effects, mental effects, pleasure and flexibility. The dimensions for customer quality seen from the staff’s perspective were treatments, climate and the SPA facility itself. The exploratory factor analysis defined the following underlying factors: enjoyment, treatments, practicality, fitness, cost and calm. The cluster analysis resulted in four groups of customer profiles: the more of everything group, the enjoyers, the savers and the fitness freaks.

    Research limitations/implications

    A limitation is that the study has only been carried out in one country. The main implication for research is a better understanding of quality dimensions and perceptions of service quality in the SPA industry.

    Practical implications

    The study provides a comprehensive insight into the dimensions of quality for SPA visitors. Moreover, four distinct groups of customers have been identified. This knowledge should be useful for SPA managers.

    Originality/value

    Only limited amounts of research have previously been carried out in the SPA industry. The paper provides a framework depicting perceptions of quality dimensions in SPA hotels.

  • 49.
    Lagrosen, Yvonne
    et al.
    University West, Sweden.
    Lagrosen, Stefan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Entrepreneurial Learning for Quality and Competitiveness: A Study in the Spa-Industry2015In: Proceedings of the 10th European Conference on Innovation and Entrepreneurship: University of Genoa, Italy, 17-18 September 2015 / [ed] Renata Paola Dameri, Roberto Garelli, Marina Resta, Academic Conferences Limited, 2015, p. 392-399Conference paper (Refereed)
    Abstract [en]

    The connection between well-functioning quality management and competitiveness has been established. Moreover, research has found that the success of quality management efforts is dependent on the values held by management and employees in the organisations. Consequently, there is a connection to organisational culture and organisational learning. Quality management is sometimes accused of only promoting incremental improvements while entrepreneurial learning is seen as a way of promoting truly innovative improvements in organisations. Combining entrepreneurial learning and quality management is, however, not obvious since they have aspects that may be contradictory. Nevertheless, organisational learning theories are often addressed in recent quality management literature and such attempts have often been found to be fruitful. Consequently, introducing entrepreneurial learning aspects in the quality management field might further its development. Exploring ways of combining these fields and perhaps finding a common ground should thus be valuable. The study reported in this paper has been carried out in the Swedish spa-industry. The purpose has been to explore if and how entrepreneurial learning can contribute to the management of quality in the companies. Case studies have been carried out at seven leading spa-hotels which have formed a learning network. Qualitative methods of data collection have been used including in-depth interviews, participant observation, seminars and a novel method called the quality café. The results are presented and a framework for entrepreneurial learning driven quality management is proposed.

  • 50.
    Lagrosen, Yvonne
    et al.
    Högskolan Väst, Avd för process- och produktutveckling.
    Lagrosen, Stefan
    Högskolan Väst, Avd för företagsekonomi.
    Entrepreneurial learning for quality and innovation: A study in the wellness industry2012In: Proceedings of the 7th European Conference on Innovation and Entrepreneurship Escola Superior de Gestão e Tecnologia Instituto Politécnico de Santarém Portugal 20-21 September 2012 / [ed] Dr. Carla Vivas and Dr. Fernando Lucas, Reading: Academic Publishing International, 2012, p. 413-419Conference paper (Refereed)
    Abstract [en]

    The purpose of the study presented in this paper is to explore the relationship between entrepreneurial learning, innovation and quality management in the wellness industry. The theoretical framework is based on theories from quality management, organisational learning and entrepreneurship. An empirical study involving seven spa-hotels has been carried out. In-depth interviews were conducted with managers of the companies. The results indicate that innovation in the sector is closely connected to branding and that quality management largely consists of quality control of existing services. Thus, the connection between quality management and innovation is weak. Nevertheless, a network exists that might have a possibility of evolving into a learning network.

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