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  • 1.
    Beheshti, Hooshang M.
    et al.
    Radford University.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Hultman, Magnus
    Leeds University Business School.
    Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms2014In: Competitiveness Review: an international business journal, ISSN 1059-5422, E-ISSN 2051-3143, Vol. 24, no 1, p. 20-31Article in journal (Refereed)
    Abstract [en]

    Purpose – This article aims to explore the impact of supply chain integration on the financial performance of Swedish manufacturing firms.

    Design/methodology/approach – The literature review provided the foundation for the development of the survey instrument and hypotheses for the study. In addition, the survey instrument was tested by the experts in the field and modified before it was sent to the managers in the survey group.

    Findings – The findings show that supply chain integration at any level is beneficial to the financial well being of the firm. Companies with total supply chain integration reported the highest level of financial performance.

    Research limitations/implications – Data were collected from Swedish manufacturing firms without regard to the size of the firm. The results show that supply chain integration is beneficial at any level.

    Practical implications – The findings will assist managers with decisions regarding supply chain integration and its role as a critical factor in improving the financial performance of manufacturing companies.

    Originality/value – Limited empirical studies have been conducted in this area, especially in Sweden. This study provides insight for manufacturing managers with regard to the importance of supply chain management and the competitive nature of business in the global market.

  • 2.
    Beheshti, Hooshang
    et al.
    Radford university.
    Oghazi, Pejvak
    Luleå tekniska högskola.
    Mostaghel, Rana
    Luleå tekniska högskola.
    The Impact of Supply Chain Integration on Manufacturing Firm’s Financial Performance andProductivity2009In: Business Research Yearbook: Global Business Perspectives / [ed] Rodney A Oglesby & Marjorie G Adams, International Academy of Business Disciplines (IABD) , 2009, p. 632-639Conference paper (Refereed)
  • 3.
    Carli Lorenzini, Giana
    et al.
    Lund university.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Hellström, Daniel
    Lund university.
    Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study2018In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 88, p. 363-370Article in journal (Refereed)
    Abstract [en]

    This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.

  • 4.
    Hultman, Magnus
    et al.
    Leeds University.
    Strandberg, Carola
    Luleå University of Technology.
    Oghazi, Pejvak
    Södertörn University.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The role of destination personality fit in destination branding: antecedents and outcomes2017In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 12, p. 1073-1083Article, review/survey (Refereed)
    Abstract [en]

    Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.

  • 5.
    Jung, Marie-Louise
    et al.
    Luleå University of Technology.
    Loria, Karla
    Luleå University of Technology.
    Mostaghel, Rana
    Luleå University of Technology.
    Saha, Parmita
    Luleå University of Technology.
    E-Learning: Investigating University Student's Acceptance of Technology2008In: The European Journal of Open, Distance and E-Learning, ISSN 1027-5207Article in journal (Refereed)
    Abstract [en]

    Information Communication Technology (ICT) is reshaping form and mode of delivery of higher education world wide. Some of the main challenges in education are access issues, and costs. In order to overcome those challenges ICT can play an important role. The application of ICT in the education sector can be referred to as e-learning, and comprises the use of various web-based technological tools with the purpose of disseminating education. The purpose of this study is to investigate what determines university students' acceptance of e-learning by applying the technology acceptance model (TAM). The study was conducted at a Swedish University among business students. The results demonstrate that Perceived usefulness is the main determinant of a student's acceptance of e-learning

  • 6.
    Kazeminia, Azadeh
    et al.
    Univ Guilan, Iran.
    Hultman, Magnus
    Univ Leeds, UK.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Why pay more for sustainable services?: The case of ecotourism2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4992-4997Article in journal (Refereed)
    Abstract [en]

    This study draws on dual-processing theory and post-materialism assumptions to uncover the role of attitudinal and Materialistic values in determining the degree to which consumers are willing to pay premium prices for sustainable tourism services. Findings from a large-scale survey of Swedish potential ecotourists reveal that, while attitude and environmental beliefs relate positively to willingness to pay premium (WTPP) for ecotourism, materialistic values exert a negative effect In line with the theory of affect heuristics, study results further suggest that by giving rise to the intensity of feelings toward the offering, ecotourism interest alters the interplay of affective and evaluative antecedents, so that greater interest amplifies the influence, of affective attitude and materialistic values on WTPP while simultaneously attenuating the effect of environmental beliefs.

  • 7.
    Loria, Karla
    et al.
    Luleå University of Technology.
    Mostaghel, Rana
    Luleå University of Technology.
    Salehi-sngari, Esmail
    Luleå University of Technology.
    What hinders use when nothinghinders access?2008Conference paper (Refereed)
    Abstract [en]

    The lack of use of digital services, specially when services and infrastructure are available,poses a problem for governments world-wide since valuable resources have been devoted todevelopment and implementation of e-government (Pulliam, 2005; Löfstedt, 2005). Thus, toguarantee success of e-government efforts, citizen use must be addressed (Carter andBelanger, 2005). This study examined variables regarding demographic characteristics andskills and their relationship with usage of e-government services. A survey of citizens wasconducted in northern Sweden. Results suggest that citizens’ skills (i.e. computer experience,Internet use, online purchases, and surfing internet seeking information) are significant factorsfor usage of the e-services while demographic characteristics (age, gender, education, andhome access to internet) are less important in this case. Implications and future researchavenues are presented.

  • 8.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Innovation and technology for the elderly: systematic literature review2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4896-4900Article, review/survey (Refereed)
    Abstract [en]

    As life expectancy increases, so does the number of elders. This increase poses a challenge regarding the ability of maintaining the costs for providing services to this group. In search of solution, practitioners have found technology to improve the life style of the elderly and reducing the costs in long term. This demographic change leads to opportunities for disruptive innovation as well. Elders' acceptance of innovative technology in their everyday life is a success key factor for the governments, technology providers, healthcare providers, and other major players in elders' life. This study systematically reviews the existing literature and identifies the actors in elders' life. In addition, the study provides a comprehensive review of elder's innovative technology adoption, including the impacts and costs. The study also offers suggestions and guidelines for future research.

  • 9.
    Mostaghel, Rana
    Luleå University of Technology.
    Integrated Supply Chain Strategy, CompetitionCapabilities and Firm Performance: Investigating adoption of enterprise systems within Swedish service firms2009Doctoral thesis, monograph (Other academic)
  • 10.
    Mostaghel, Rana
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Elderly and technology tools: a fuzzyset qualitative comparative analysis2017In: Quality and quantity, ISSN 0033-5177, E-ISSN 1573-7845, Vol. 51, no 5, p. 1969-1982Article in journal (Refereed)
    Abstract [en]

    The number of senior citizens is growing globally and governments are striving to find innovative solutions to deal with complex care demands of this part of the population. Technology has been an answer to this situation; however, it is very important that the elderly accept and actually use the technology. This paper empirically tests the senior technology acceptance model using the fsQCA method to analyse data with a sample of 811 seniors aged 60 and over living in Sweden. The results revealed that the necessary conditions for high “perceived ease of use” and “perceived usefulness” are gerontechnology self-efficacy, gerontechnology anxiety, and cognitive abilities; however, each of these is not sufficient on its own. Self-reported health conditions and physical function also play a peripheral role in achieving the desired outcome. Theoretical and managerial implications are discussed at the end of the paper.

  • 11.
    Mostaghel, Rana
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Beheshti, Hooshang
    Radford University.
    Employees’ involvement in innovation processes in retail stores2013Conference paper (Refereed)
  • 12.
    Mostaghel, Rana
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Oghazi, Pejvak
    University of Arkansas.
    Beheshti, Hooshang
    Radford University.
    Hultman, Magnus
    Leeds University.
    Adoption of enterprise systems and radio frequency identification among service firms2012In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 32, no 15, p. 2435-2443Article in journal (Refereed)
    Abstract [en]

    A promising technology for optimizing supply-chain processes is radio frequency identification (RFID). By adding functionality to previous enterprise systems, the aim is to increase transparency of information throughout the supply chain. In this paper, we present a survey of RFID implementation in Swedish service firms. The findings show that although the great majority of firms are actively working with integrated information systems, only a very small fraction have adopted RFID. © 2012 Copyright Taylor and Francis Group, LLC.

  • 13.
    Mostaghel, Rana
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Beheshti, Hooshang
    Radford University.
    Hultman, Magnus
    Leeds University.
    Adoption of enterprise systems: antecedents and consequences in service firms – a conceptual model proposition2013Conference paper (Refereed)
    Abstract [en]

    The growing trend toward enterprise systems (ES) adoption serves to highlight a number of issues that merit careful managerial consideration. We present a conceptual model delineating the antecedents and consequences of ES adoption based on scholarly insights from multiple literature streams. Managers should consider that in order to improve firm performance by ES adoption, they need to embed these systems in supply chain integration and competition capabilities. In this context, we highlight the supply chain integration, competition capabilities, firm performance and other issues. 

  • 14.
    Mostaghel, Rana
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Beheshti, Hooshang
    Radford University, USA.
    Hultman, Magnus
    University of Leeds, UK.
    Strategic use of enterprise systems among service firms: Antecedents and consequences2015In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 7, p. 1544-1549Article in journal (Refereed)
    Abstract [en]

    As competition in the service sector is continuously intensifying, managers are increasingly realizing how effective use of enterprise systems (ESs) might improve competition capabilities. Building on previous work that explores ESs and supply chain integration, this study investigates antecedents and consequences of ES usage among service firms. Following an empirical study using data from 233 Swedish retail and wholesale service providers, findings indicate that internal reasons such as access to new markets and anticipated performance, rather than external pressure, drive ES adoption. The study further reveals that ES usage relates positively to supply chain integration, which subsequently relates to firm performance via the mediating variable of competition capabilities. This study contributes by synthesizing previously separate constructs into a coherent research model that is both empirically viable and integrative. The study concludes by discussing implications for theory building and management practice.

  • 15.
    Mostaghel, Rana
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Haftor, Darek
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Parida, Vinit
    Vincent, Joakim
    Circular Business Models: What are they?2017In: The 24th Nordic Academy of Management Conference, Bodo, Norway, 2017Conference paper (Refereed)
  • 16.
    Mostaghel, Rana
    et al.
    Luleå tekniska högskola.
    Oghazi, Pejvak
    Luleå tekniska högskola.
    Hultman, Magnus
    Luleå tekniska högskola.
    Prioritization of service quality factors in online purchasing a cross-cultural comparison2008In: Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland, 2008Conference paper (Refereed)
    Abstract [en]

    Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. The findings of this research are mostly useful to those managers and web-designers who intend to penetrate international "Business to Consumer" markets. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers' perceptions on service quality priority and different cultures' expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle east (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that; developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

  • 17.
    Mostaghel, Rana
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Oghazi, Pejvak
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hultman, Magnus
    Leeds University.
    Beheshti, Hooshang
    Radford University.
    Adoption of Enterprise Systems and Radio Frequency Identification among Service Firms2011Conference paper (Refereed)
    Abstract [en]

    For optimizing supply chain processes a promising technology is Radio Frequency Identification (RFID). By adding functionality to previous enterprise systems, the aim is to increase transparency of information throughout the supply chain. In this paper, we present a survey of RFID implementation in Swedish service firms, concerned with RFID system penetration. The findings show that although the great majority of firms are actively working with integrated information systems, only a very small fraction has adopted RFID.

  • 18.
    Oghazi, Pejvak
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Hellström, Daniel
    Lunds universitet.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sohrabpour, Vahid
    Lunds universitet.
    Social responsible supply chain and packaging: a conceptual framework2013Conference paper (Refereed)
  • 19.
    Oghazi, Pejvak
    et al.
    Södertörn University.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Circular business model challenges and lessons learned: an industrial perspective2018In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 30, p. 1-19, article id 739Article in journal (Refereed)
    Abstract [en]

    Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study.

  • 20.
    Oghazi, Pejvak
    et al.
    Luleå tekniska högskola.
    mostaghel, rana
    Luleå tekniska högskola.
    Prioritization of Service Quality Factors in Online Purchasing – A case of Iranian online purchasers2008In: Prioritization of Service Quality Factors in Online Purchasing: A case of Iranian online purchasers, 2008Conference paper (Refereed)
  • 21.
    Oghazi, Pejvak
    et al.
    Luleå tekniska högskola.
    Mostaghel, Rana
    Luleå tekniska högskola.
    Hultman, Magnus
    Leeds university.
    Determinants of Self-Service Acceptance: A Proposed Model2008In: Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland, The Gatehouse Design , 2008Conference paper (Refereed)
    Abstract [en]

    Self-service facilities are nowadays widely implemented in the service industry and their rate of usage is steadily increasing, it is therefore critical to understand the nature of the value customers place on self-service and how they decide on their use of self-service options. In light of this, the current paper extends the Technology Acceptance Model (TAM) by merging self-service attributes in order to develop and test a self-service acceptance model (SSAM). The proposed model has been tested on data from 277 customers of a university library that has recently employed self-service technologies. The findings indicate that the SSAM fits the empirical data well and that intention to use self-service is an ultimate function of the customers' perceived usefulness of the service, attitude towards using it, and their perceived enjoyment of the self-service feature in question. Based on the study results, recommendations for managers and future research are also provided.

  • 22.
    Oghazi, Pejvak
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mostaghel, Rana
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hultman, Magnus
    Leeds University.
    Parida, Vinit
    Luleå tekniska universitet.
    Antecedents of technology based self-service acceptance: a proposed model2012In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 33, no 3, p. 195-210Article in journal (Refereed)
    Abstract [en]

    Technology-based self-service (TBSS) facilities have been widely implemented in the service industry, and it is therefore vital to understand how customers arrive at decisions to adopt them. This article presents and tests a model assessing the antecedents of customers' acceptance of TBSS facilities by merging the technology acceptance model (TAM) with self-service attributes. The findings show that intention to use TBSS facilities is an ultimate function of customers' perceived usefulness of the self-service technology, their attitude towards using it, and their perceived enjoyment of using it. Managers who wish to employ TBSS should therefore first obtain a good understanding of the factors that drive their customers' attitude towards the self-service. They should investigate how to make the self-service more enjoyable in addition to focusing on the traditional usability and usefulness-enhancing features. Recommendations for future research are also provided.

  • 23.
    Oghazi, Pejvak
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mostaghel, Rana
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Parida, Vinit
    Luleå tekniska universitet.
    Prioritization of service quality factors in E-purchasing: a cross cultural study2012In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 5, no 6, p. 44-48Article in journal (Refereed)
    Abstract [en]

    Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

  • 24.
    Oghazi, Pejvak
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mostaghel, Rana
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Parida, Vinit
    Ltu.
    To Be or Not to Be Self-Employed? An Empirical Investigation2010In: Proceedings of the International Academy of Business Disciplines (IABD), Las vegas, 2010Conference paper (Refereed)
  • 25.
    Owusu, Richard A.
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Welch, Catherine
    Univ Sydney, Australia.
    Activities and resources of institutional actors in international development projects2015In: Ideas in Marketing: Finding the New and Polishing the Old, Springer, 2015, p. 386-386Conference paper (Refereed)
  • 26.
    Parida, Vinit
    et al.
    Luleå University of Technology ; Univ Vaasa, Finland.
    Mostaghel, Rana
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oghazi, Pejvak
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Factors for Elderly Use of Social Media for Health-Related Activities2016In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, p. 1134-1141Article in journal (Refereed)
    Abstract [en]

    Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

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