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  • 1.
    Berndt, Adele
    et al.
    Jönköping University, Sweden.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Peasley, Michael
    Middle Tennessee State University, USA.
    Intention to use Uber in developing markets: a case of South Africa and India2018In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal & Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper (Refereed)
  • 2.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Enriching cultural experiences from rural tourism: case studies from Japan2019In: Tourism planning and destination marketing / [ed] Mark Anthony Camilleri, Bingley: Emerald Group Publishing Limited, 2019, 1, p. 141-159Chapter in book (Refereed)
  • 3.
    Billore, Soniya
    Keio University, Japan ; Temple University, Japan.
    Female immigrant entrepreneurship: Exploring international entrepreneurship through the status of Indian women entrepreneurs in Japan2011In: International Journal of Gender and Entrepreneurship, ISSN 1756-6266, E-ISSN 1756-6274, Vol. 3, no 1, p. 38-55Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of the paper is to explore how entrepreneurial opportunities are used by the rapidly increasing immigrant Indian female population in Japan. Given that a majority of Indian women are housewives and grew up in conservative family backgrounds, this analysis seeks to provide an insight into the situations that aided them and the challenges they faced in their entrepreneurial business ventures far from home.

    Design/methodology/approach

    The paper takes the form of a case study analysis through a semi‐structured questionnaire designed on the concept of “Life cycle of minority owned businesses” to track enterprise activity from beginning to end.

    Findings

    The analyses show that although respondents began their stay in Japan as housewives, they shed their image with time, used their talents and diversified into a different role without sacrificing family duties, while also creating employment opportunities for both natives and immigrants. Major hindrances faced due to socio/cultural influences, lack of government initiatives and support facilities were identified.

    Research limitations/implications

    The research analysis has been done on three case studies only as most available respondents were in the birth phase of their enterprises. More research is required on issues like capital availability, native employee and ethnic owner relationships, legal challenges and institutional support.

    Practical implications

    The paper draws attention to problem areas where changes in governance structure and social acceptance can create a more viable environment for immigrant entrepreneurs in Japan.

    Originality/value

    To the best of the author's knowledge, this study is the first of its kind that explores and evaluates the status of Indian female immigrant entrepreneurs in Japan. As Indian immigrants in entrepreneurial activities in Japan are increasing every year, the paper can contribute in restructuring opportunity creation and facilitate maximum advantage.

  • 4.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Frugal innovation and its implementation in Indian SMEs: an exploratory study2018In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal & Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper (Refereed)
  • 5.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Billore, Gautam
    Punjab Natl Bank, New Delhi, India.
    Generation Y: Behavior and Attitudes towards Retail Banking Services in India2014In: INTERNATIONAL CONFERENCE ON EDUCATION AND SOCIAL SCIENCES (INTCESS14), VOLS I AND II, Istanbul: INT ORGANIZATION CENTER ACAD RESEARCH , 2014, p. 901-909Conference paper (Refereed)
    Abstract [en]

    Recent research on financial services has focused its attention on the young consumers and their decision making in the choice of financial products and financial service providers. Research has also highlighted the need to further explore underlying motives of the young consumers in order to create long term relationships in this influential consumer segment. India is a fast growing and a major emerging economy. Official sources state that nearly 65% of its population is under the age of 35 years and the Generation Y cohort constitutes nearly 1/3rd of its total workforce. From a business and marketing perspective it is important, therefore, to understand the consumer behavior of this cohort and use this information to optimally tap into this segment. This paper studies the behavior of generation Y cohort (generation born in the 1980s and 1990s) in India and explores the attitudes of these consumers towards retail banking services. Conducted on a sample of 200 respondents from urban India it seeks to highlight the more enduring motives for generation Y's personal banking choices and contributes to the theoretical discussion on factors influencing consumer behavior in the retail financial services sector. The implications of the study point towards more changes in the marketing strategy of the retail banks of the country and a stronger attempt to both attract and retain the generation Y consumers for long term relationships with the organizations.

  • 6.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Billore, Gautam
    IMED, Pune.
    Internationalization of SMEs and market orientation: a study of customer knowledge, networks and cultural knowledge2019In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 6Article in journal (Refereed)
    Abstract [en]

    This paper aims to study the context of market orientation and the importance of customer knowledge, networking and cultural knowledge as components that contribute to market orientation and subsequently impact the internationalization of firms. The paper extends current understanding of market orientation through a study in the context of developing economies.

  • 7.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Billore, Guatam
    Punjab National Bank, India.
    Innovation in the Indian banking industry: an exploration of the evolution, motivations, and effects2015In: Handbook of research on internationalization of entrepreneurial innovation in the global economy / [ed] Luisa Cagica Carvalho, IGI Global, 2015, 1, p. 158-176Chapter in book (Refereed)
    Abstract [en]

    The purpose of the chapter is to discuss the evolution of the Indian banking industry and the role of innovation within the industry. It explores the motivations for innovation, types, actors involved, investments made and protection issues of banking innovations. The study showcases the current situation while also instigating future possibilities of research for the topic. To meet the objective, data was obtained via interviews with management representatives of 5 Indian banks. Given the changes witnessed by the Indian banking industry since independence and after the liberalization phase in 1991, innovation in Indian banking is seen as a fit solution for addressing the increased competition in this sector. Innovation is seen as important to create differentiation and respond to evolving consumer needs. Given the paucity of academic literature on innovation in Indian banking, this exploratory study can be taken as contributory to academics and research for this topic.

  • 8.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Golub, Koraljka
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Digital humanities: an exploration of a new programs in higher education and its meaning making by community partners2017In: Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad, CEUR-WS.org , 2017, Vol. 2021, p. 119-125Conference paper (Refereed)
    Abstract [en]

    As part of the Digital Humanities initiative at Linnaeus University, this exploratory study is aimed at gathering views and opinions from relevant stakeholders in the regional community in order to understand their perspective on Digital Humanities as a subject of study and the potential application of Digital Humanities to address local requirements. The ultimate purpose of the study was to inform the development of Digital Humanities at Linnaeus University in a way that would address genuine needs within society. The principal research question of the study was: "What views and opinions are there about Digital Humanities and how can they be exploited for the optimal benefit of the education and industry sectors of the local region of Småland?" A focus group interview of four stakeholders was conducted, each representing a different cultural institution in the region. The participants largely agreed that Digital Humanities could be used in optimal ways to engage people and end users in their work and social engagement. The Digital Humanities project could contribute and engage with wider society through schools, museums and other public platforms. However, the sustainability of the Digital Humanities project requires further study. Also, as a provider of higher education in Sweden, it was important to bear in mind that the proposed educational programme in the Digital Humanities needs to keep to the three pillars of Education, Research, and Engagement with Society as the primary components of their course development. 

  • 9.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Hägerdal, Hans
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    The Indian Patola: Import and consumerism in early modern Indonesia2019In: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 11, no 3, p. 271-294Article in journal (Refereed)
    Abstract [en]

    Purpose The present paper aims to focus on the Indian influence in the transfer of, the business of and consumer markets for Indian products, specifically, textiles from producers in the South Asian subcontinent to the lands to the east of Bali. This aspect of the influence of Indian products has received some attention in a general but not been sufficiently elucidated with regard to eastern Indonesia. Design/methodology/approach This paper is based on archival research, as well as secondary data, derived from the published sources on early trade in South Asia and the Indian Ocean world. The study includes data about the Vereenigde Oost-Indische Compagnie, a Dutch-owned company, and its textile trade history with India and the Indonesian islands with a special focus on Patola textiles. Narratives and accounts provide an understanding of the Patola, including business development and related elite and non-elite consumption. Findings The paper shows how imported Indian textiles became indigenised in important respects, as shown in legends and myths. A search in the colonial sources demonstrates the role of cloth in gift exchange, alliance brokering and economic network-building in eastern Indonesia, often with important political implications. Research limitations/implications - The study combines previous research on material culture and textile traditions with archival data from the early colonial period, thus pointing at new ways to understand the socio-economic agency of local societies. Originality/value Only mapping the purchase and ownership of trading goods to understand consumption is not enough. One must also regard consumption, both as an expression of taste and desire and as a way to reify a community of people.

  • 10.
    Billore, Soniya
    et al.
    Keio University, Japan.
    Kuwahara, Takeo
    Keio University, Japan.
    Corporate Branding in Financial Services: Management and customer perceptions for retail banks in India2010In: KEIO SFC JOURNAL, Vol. 10, no 1, p. 83-95Article in journal (Refereed)
    Abstract [en]

    The purpose of this study was to research corporate branding of retail banks and the relationships between management and customers' perceptions of 'banks as brands'. With a proposed research model focusing on corporate branding and customer behavior, perception commonalities and differences of brand elements were explored. A survey was conducted incorporating 32 retail banks and 520 customers in 3 urban areas of India, and data were analyzed using a range of statistical methods. The study identified five critical branding elements where differences between management projections and customer perceptions existed. In sum, given the intensifying competition among banks, a customer-centric branding strategy was suggested to create a successful brand strategy, enhance brand recall and create high brand-value for banks.

  • 11.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rosén, Christina
    Linnaeus University, Faculty of Arts and Humanities, Department of Languages.
    A cross-cultural study of attitudes to digital tools among students and teachers in the European language classroom2017In: Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad, CEUR-WS.org , 2017, Vol. 2021, p. 10-28Conference paper (Refereed)
    Abstract [en]

    In this pilot study, we focus on the use of digital tools in the teaching and learning of English in Sweden and Germany. English is the first compulsory foreign language in both countries. In both countries, there is also a new national strategy with proposals for actions to better exploit the potential of Information and Communication Technology (ICT) in education (Skolverket, 2016, Burchard et al., 2016, Regeringskansliet, 2017). Increasing importance is given to the use of digital tools in schools. In Sweden, every student receives a laptop from their school and this started about 10 years ago (Åkerfeldt et al., 2013) German students do not get a computer from their school and their exposure to English outside school is more limited than in Sweden. The hypothesis of this study is that there will be differences in the treatment of, and attitudes to, digital tools between the students and teachers, and between the two countries. Interviews were conducted with 9 Swedish and 7 German teachers of English and questionnaires answered by 15 Swedish and 40 German students in grade 6. The students were also asked to evaluate an English language learning game and the teachers were asked to rank four parameters on a Likert scale (Affect, Perceived usefulness, Perceived control, and Behavioral intention) when using digital tools for English language teaching (Teo, 2008). Our results show that the extent of digitalization in education differs between the two countries. Our study shows that the Swedish teachers employ a variety of tools, whereas there is a lack of access to computers as well as to digital learning tools in Germany. But even though Sweden has the technical tools, they are not used optimally due to a lack of in-service training. Neither of the countries has employed the use of games for language teaching and there is a tendency towards negative attitudes to “gamification”. We believe that a collaborative approach and co-creation between teachers, students and entrepreneurs will help to design more efficient digital learning tools, which, in turn, will contribute to better learning outcomes. 

  • 12.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Rosén, Christina
    Linnaeus University, Faculty of Arts and Humanities, Department of Languages.
    A Cross-cultural Study of Attitudes to Digital Tools Among Students and Teachers in the European Language Classroom2016In: International Digital Humanities Symposium, Växjö, 7-8 Nov 2016: Book of Abstracts / [ed] Koraljka Golub & Marcelo Milrad, Växjö: Linnaeus University Press, 2016, p. 18-20Conference paper (Refereed)
  • 13.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sattari, Setayesh
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Opportunities for double degree programs in management: an investigation of Indian and Swedish universities2015Conference paper (Refereed)
  • 14.
    Billore, Soniya
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sharma, Pramod
    University of Dublin, Ireland.
    Social marketing and change: the role of self-help groups, their efforts, and possibilities for the empowerment of rural women in Madhya Pradesh2017In: India: research on cultural encounters and representations at Linnaeus University / [ed] Soniya Billore & Kristina Myrvold, Göteborg: Makadam Förlag, 2017, 1, p. 243-268Chapter in book (Other academic)
  • 15.
    Billore, Soniya
    et al.
    Keio University, Japan.
    Zainuddin, Ahmad H.
    Ministry of Higher Education, Malaysia.
    Al-Haj, Norashfah Hanim Yaakop Yahaya
    Universiti Teknologi MARA, Malaysia.
    Halkias, Daphne
    University of Oxford, UK.
    Female immigrant entrepreneurship: a developing sector in Japan's entrepreneurial economy2010In: Journal of Developmental Entrepreneurship, ISSN 1084-9467, Vol. 15, no 2, p. 165-186Article in journal (Refereed)
    Abstract [en]

    The role of women in Japan was traditionally restricted to housekeeping and childrearing. Over the years, changes in Japanese lifestyle and attitudes have created new grounds for women to venture into small businesses. Although this new personality aspect of women has been accepted, by and large, in larger cities of Japan, it is yet to be accepted in rural areas. Given this background, it becomes even more challenging for a foreigner — an immigrant woman entrepreneur — to set up shop and conduct business in Japan. This study looks at the status of female immigrant entrepreneurs in Japan. Through a qualitative study, it explores the experiences and challenges female entrepreneurs must face before they achieve stability in their businesses. It highlights and draws attention to areas where changes in governance structure and social acceptance can be made so a more positive environment can be built up and the relationship between Japan and the immigrant entrepreneurs can be strengthened.

  • 16.
    Lundberg, Jenny
    et al.
    Linnaeus University, Faculty of Technology, Department of Media Technology.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Axelsson, Clara
    Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.
    Diabetes Among Children (DAC): project - Exploring opportunities with support from mobile applications in a cross cultural Indo-Swedish study2017In: BIOSTEC 2017: Final Program and Book of Abstracts, Portugal, 2017, p. 85-, article id 89Conference paper (Refereed)
    Abstract [en]

    In this paper we present opportunities and challenges to meet the worldwide challenge of diabetes. Diabetes has devastating long term complications that cause very great personal suffering and social costs locally and globally. The prevalence of diabetes is increasing globally as an epidemic and affects 415 million people today which is expected to increase to 642 million is 2040. Int this paper we explore the possibilities to join an Indo-Swedish collaboration. we present a research framework for mobile applicaiton development between Sweden and India. the scientific frameowrk is elaborated and this paper ends with speciifc challenges and future work.

  • 17.
    Lundberg, Jenny
    et al.
    Linnaeus University, Faculty of Technology, Department of computer science and media technology (CM), Department of Media Technology.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Axelsson, Clara
    Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.
    Diabetes Among Children (DAC) Project - Exploring Opportunities with Support from Mobile Applications in a Cross Cultural Indo-Swedish Study2017In: Proceedings of the 10th International Joint Conference on Biomedical Engineering Systems and Technologies, Vol 5: HEALTHINF / [ed] VanDenBroek, EL Fred, A Gamboa, H Vaz, M, SciTePress, 2017, p. 407-412Conference paper (Refereed)
    Abstract [en]

    In this paper we present opportunities and challenges to meet the worldwide challenge of diabetes. Diabetes has devastating long-term complications that cause very great personal suffering and social costs locally and globally. The prevalence of diabetes is increasing globally as an epidemic and affects 415 million people today, which is expected to increase to 642 million in 2040. In this paper we explore possibilities to join in Indo-Swedish R&D collaboration. We present and motivate the research purpose. Furthermore we present a research framework for mobile application development between Sweden and India. The scientific framework is elaborated and this paper ends with specific challenges and further work.

  • 18.
    Myrvold, Kristina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Billore, SoniyaLinnaeus University, School of Business and Economics, Department of Marketing.
    India: Research on cultural encounters and representations at Linnaeus University2017Collection (editor) (Other academic)
    Abstract [en]

    This volume brings together and presents multidisciplinary research related to India at Linnaeus University in Sweden. With contributions by researchers working in different disciplines and from various theoretical perspectives, the book explores cultural encounters, developments, and events in historical and contemporary India, and how narratives about people and cultures in India have been presented and represented through European and Scandinavian colonial lenses.

  • 19.
    Myrvold, Kristina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Introduction2017In: India: research on cultural encounters and representations at Linnaeus University / [ed] Kristina Myrvold & Soniya Billore, Göteborg: Makadam Förlag, 2017, 1, p. 21-27Chapter in book (Other academic)
  • 20.
    Oda, Tetsuhisa
    et al.
    Aichi Institute of technology, Japan.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    A proposal of new rating method applying extended fuzzy logic for the study of consumer behavior2017In: Presented at the 12th Global Brand Conference - Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, April 26-28, 2017, 2017Conference paper (Refereed)
    Abstract [en]

    This paper proposes a new rating method for investigating Consumer Behavior, especially for the consumer survey about branded products. The new method, named “Fuzzy-set Concurrent rating method” (FCR-method), proposed by Oda(1993,1995), was developed by applying extended fuzzy logic.

      The FCR-method uses two mono-polar scales for one question. From the result of rating, special index value is derived and is expected to present the hidden psychological feelings of the subject, which is never measured by traditional rating method.

      By conducting the small test survey in Sweden, using the FCR-method, this study examines the usefulness of the integrated value I and the contradiction- irrelevance index C for analyzing the data obtained.

     The main purpose of this study is to know whether the FCR-method works as expected

  • 21.
    Rodrigues, Clarinda
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing. Linnaeus University.
    Rodrigues, Paula
    Lusíada University North, Portugal.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Oda, Tetsuhisa
    Aichi Institute of Technology, Japan.
    Role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study2018In: 2018 Global Marketing Conference at Tokyo Proceedings, Tokyo: Global Alliance of Marketing and Management Associations , 2018, p. 1447-1447Conference paper (Refereed)
    Abstract [en]

    In recent years brands have come under the spotlight for delivering unique and authentic brand experiences. Consumers find themselves looking for brands that add experiential value to their daily life, from a sensory, behavioral, intellectual and relational perspective (Brakus et al., 2009). Moreover, there is a growing demand for brands that are able to deliver their brand promise authentically (Morhart et al., 2015; Schallehn et al., 2014). On this background, our research was conducted in order to examine the role of brand experience and brand authenticity in generating brand love. In addressing this issue, the present study attempts to perform a test on research hypotheses by empirically validating the proposed conceptual model in a cross-country context (Japan and Portugal) for the brands Apple and Samsung. Additionally, it analyses the moderating effect of self-authenticity in relation to brand experience and brand authenticity. Data collection was done using a structured questionnaire to final consumers, who are owners of Apple and Samsung devices. A total of 574 valid questionnaires were collected regarding Apple brand (Japan = 300; Portugal = 274). Following the testing of the structural equation model, results demonstrate the correlation between brand authenticity and brand experience and show that the greater the self-authenticity, the higher is the effect of brand authenticity on brand love. It is worth noting however that the direct and moderating effects are different for Apple and Samsung in Japan and Portugal. This accounts for the cultural differences in how consumers perceive the experiential and authentic brand value propositions and how they relate emotionally to brands. Our study also provides important managerial implications by helping brand managers to understand how to drive passionate and intense feelings towards brands and to target consumers who are looking for compelling, meaningful and authentic brand experiences.

  • 22.
    Rosén, Christina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Languages.
    Billore, Soniya
    Linnaeus University, School of Business and Economics, Department of Marketing.
    A cross-cultural study of students’ attitudes towards digital language learning tools2019In: 12th Innovation in Language Learning International Conference, Florence, Italy, November 14-15, 2019: conference proceedings / [ed] Pixel, Bologna: Filodiritto Editore , 2019, Vol. 12, p. 100-105, article id ICT4220Conference paper (Refereed)
    Abstract [en]

    In this study, we explore students’ attitudes towards the use of digital tools in the learning of English in Sweden and Germany. English is the first compulsory foreign language in both countries. In both countries, there is also a new national strategy with proposals for actions to better exploit the potential of Information and Communication Technology (ICT) in education. The hypothesis of this study is that there will be differences in the treatment of, and attitudes to, digital tools between the students, and between the two countries. Data was collected through a semi-structured questionnaire answered by 155 German and 185 Swedish students, aged 15‒16. Our results show that the attitudes towards digital tools for language learning differs between the two countries. While the Swedish students use a variety of tools, there is a lack of access to digital learning tools in Germany. There are stark differences in the students’ attitudes towards how they seek value from the learning tools for English. The study shows differences in user behaviour and related appeals and challenges and discusses possible reasons for these differences in a cross-cultural context. The results give implications for the development and enrichment of digital tools in language learning.

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