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  • 1.
    Sobrino Rada, Gilma Sobrino
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Warbrandt, Andrea
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    #nofilter: En studie om vardagsretuschering på Instagram2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main theme of this essay was; How does Instagram affect their users when it comes to everyday retouching and today’s ideal of beauty, and are there any differences between age and gender?

    To answer this question, the everyday retouching of the Instagram users selfies (self-portrait) was investigated and charted, to see how it affecting today’s ideal of beauty.

     

    We used a quantitative method and conducted an empirical study that was rooted in the Encoding/Decoding-model of Stuart Hall, Gidden’s theory of structuration, Cooley’s ”looking-glass self”, Lippman’s triangle, together with previous research and a web survey that was targeted to a random selection of Instagram users. The study contained a total of 194 self-recruiting respondents. We deemed it necessary to conduct this study, as it addressed an important topic that might be linked to the current fixation on appearance and today's ideal of beauty.

     

    The results showed that Instagram has a particular impact on its users when it comes to everyday retouching. The majority of respondents used Instagram’s built-in tools for their editing/retouching process. Our results also showed that half of the women edited/retouched their selfies. About half of the men who responded to the web survey edited/retouched their selfies. The clearest result of the study was that younger individuals had a tendency to edit/retouch their selfies more frequently.

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