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  • 1.
    Berlin, Frida
    Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
    Läsprojekt, hur och varför?: Politiskt motiverade arbetssätt i Kultur i Västs läsfrämjande projekt2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this bachelor´s thesis is to examine the motivational factors for project management as a method for the regional library Kultur i Väst in Sweden, using qualitative content analysis and New Public Management (NPM) as the theoretical framework.. It was performed on eight applications for Kulturrådet from 2010 to 2015.

    The theoretical framework is based on New Public Management theory and a schematic for the analysis was constructed from several scientists established characteristics of NPM.

    The results showed that Kultur i Väst primary focus has been intercommunication and united action. Many of the projects were also focused on establishing a network between libraries and methods for collective marketing. These work proceedings correlated with established traits in NPM such as standardization and greater focus on reporting and evaluation. Three different reasons for this correlation were discussed. User demand, standardization and legitimation were all found to have implied or outright stated to be the motivational factor in the projects.

    The study came to the conclusion that the similarities between how Kulturrådet formulates demands on regional libraries and how Kultur i Väst plan and motivate their own strategies supports the idea of a connection between NPM and project as a method for regional libraries.   

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