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  • 1.
    Max, Knutsson
    Linnaeus University, Faculty of Technology, Department of Informatics. SHA256 AB.
    Three Business Plan Models to Help a Start-up with Strategic Analysis: Lessons from using SWOT, Porter’s Five Forces, and Price Equalizer to write a business plan2018Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    This paper examines three models used for business plan analysis. These models highlight some of the most important questions of the business: What are my strengths and how do I compete? More importantly, it gives founders a systematic tool to approach the creation of strategy for their business. There are three business planning tools presented here: Porter’s Five Forces, SWOT, and Price Equalizer.

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