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  • 1.
    Gustafsson, Robert
    et al.
    University of Kalmar, School of Communication and Design.
    Dintica, Raluca
    University of Kalmar, School of Communication and Design.
    Europa från två horizonter: En komparativ studie av två länders EU bevakning2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The study examines the European Union coverage in a Swedish and a Romanian newspaper during three different weeks. The aim is to answer the question of how the different countries portray EU and what quality there is on the information the readers or users receive from the papers. How the media portrays the European Union is an important topic to study when it comes to democracy. The European Union makes a lot of national decisions and controls a lot of our daily politics so it is important that the people get relevant and good information.

    Sweden joined the European Union in 1995 after a referendum where only 52, 3 percent of the Swedish population wanted to join and then only if the European Union acknowledged Sweden’s wish to remain neutral. Romania’s on the other hand joined the European Union in 2007 after long negotiations. The country had to improve a lot of social and economical problems before they were aloud to join. When they finally did join the European Union together with Bulgaria they did so under the strict conditions that they would fight the corruption and other problems harder.

    The theories we used was: normative theory, media effect theories, framing, medialogic, gatekeeping and europeaness. The previous studies we were inspired by was Vanni Tjenströms “Europa Norrifrån” (2001), Ulf Wallin´s “ Vad vi fick veta” (1994) and Göran Palm´s “I marknadens och nationens namn” (2002).

    With this study we could discover that the Swedes view the European Union mostly like a profit organization and the economical part of the membership was very important. The view the Swedes had of themselves was a very positive one. They thought that their living standards were much better than that of other citizens in other countries in the EU. The Romanian people see the union more like a hope for the future but they see themselves as failures.

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