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  • 1. Alsiö, Gustav
    et al.
    Dammgård, Sanna
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Bilden av Sverige - det nya Matlandet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I följande uppsats jämförs bilden av "Sverige – det nya matlandet" mellan Jordbruksverket och VisitSweden och hurvida den överensstämmer eller ej. Det empiriska materialet är baserat på rapporter, pressmeddelanden och andra webb publikationer. Materialet analyseras sedan enligt en diskursanalys. Vi fann att bilden skiljer sig mellan de två aktörerna.

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