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  • 1.
    Axman, Olof
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Lazarov, Sasa
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Attraktivitet och moral: Ett experiment om hur attraktivitet påverkar graden av moralisk förkastlighet2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study was to determine whether the attractiveness of a person can influence the degree of how morally reprehensible an act performed by the person assessed and whether there is any gender difference. In an experiment, 151 students at a medium-sized university in southern Sweden participated. The participants were assigned a fictitious moral scenario with an attached photo of either an unattractive or attractive person. A control group were assigned the same scenario but with no photo. Subsequently, participants were asked how morally reprehensible they experienced the act described in the scenario and how attractive they thought the person on the photo to be. No significant difference in moral reprehensibility emerged between attractive and unattractive photo nor a gender difference. The result is likely influenced by the "criminal face effect," the effect described by Dumas & Teste (2012). If a morally dubious act is performed and the offender meets a stereotypical image of a possible estimator of how someone performs the action looks offender will be sentenced more severely than if the stereotype is not met.

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  • 2.
    Lazarov, Sasa
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Axman, Olof
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Consequences of Materialism and Temporal Orientation: Altruism, Environmentalism and Happiness2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The aim of the study was to explore how much materialism and temporal orientation influence how altruistic, ecologically conscious and happy individuals are. The current study builds upon and furthers research previously done by Kasser and colleagues  (1993; 1996), Self-determination theory (Deci & Ryan, 1985) and construal level theory (Trope & Liberman, 2010). At a medium-sized university in southern Sweden, 173 students were asked to participate in the study. A questionnaire, based on previous measurements, was used to collect self-report data. Analysis of a correlation matrix showed that materialism did not significantly relate to altruism or pro-ecological behavior. Materialism did however significantly relate to happiness. Temporal orientation did not significantly relate to altruism or happiness. Temporal orientation did however relate to a facet of environmentalism, pro-ecological concern. Multiple regressin analyses was conducted to test predictions. Temporal orientation and materialism together did not significantly predict any of the dependent variables. The results are likely influenced by cultural aspects, due to Sweden being fairly different from other western nations regarding social and economic policies. The practical implications of this study are that corporate social responsibility (CSR) has been found to be related to both materialism and temporal orientation and hence it should be taken into account in CSR practices in organizations

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    Axman&Lazarov2016
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