Introduction 

Our pre-determined view of entrepreneurship and enterprising was that their motivation for existence where to earn money – to make profit. While we got deeper understanding in the subject we understood that entrepreneurship and enterprises has more to offer than just profit. In their local communities there seem to be an interest from them to contribute and take on a social responsibility. We wanted to understand why they do this.

Problem formulation

What is the motivation behind taking on a social responsibility in the local community?

Purpose          

The purpose of this bachelor thesis is to increase the understanding of why local entrepreneurs and enterprises take on a social responsibility in their local community. Highlight possible motivational factors that underlie the entrepreneurs and enterprises engagement in the social environment of their community.

Method           

The study is hermeneutic with an iterative approach. A case study was used to collect the empirical data. Five semi-structured interviews have been conducted with local entrepreneurs and enterprises in Lammhult.

Conclusion     

The motivation behind our respondents taking on a social responsibility in the local community could be explained by factors as them wanting to feel appreciated, respected, internal motivation – like personal agenda, context and economic factors.