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  • 1101.
    Wuerfel, Tyll
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Weiler, Ellen
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). The factors chosen are homogeneity of customer response to the marketing-mix, transferability of competitive advantage, homogeneity of economic freedom and decision variables.

     

    This thesis does so in a deductive and qualitative approach using Swedish retailer Clas Ohlson as a case study. Underlying this is a contextualized and interpretivist point of view. Data was collected through focus group interviews with German and Swedish students and complemented through data mining.

     

    An analysis of the empirical data shows a high homogeneity of customer response to the marketing-mix, the possibility of transferring the competitive advantage and a high homogeneity of economic freedom was discovered. When applying the frame of reference on the empirical data, Swedish MNCs, especially Swedish retailers, are recommended to choose a high degree of standardization for their IMS in the German market. It was discovered that the used framework does to some extent not cover a wish proposed by the German participants calling for a partial adaptation of the international marketing strategy. This disproves the assumption underlying the frame of reference as the majority of factors suggest standardization, yet from a consumer perspective, there is the wish to partially adapt. In the conclusion managerial implications, limitations and research implications are mentioned as well.

  • 1102.
    Währn, Jessica
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Säsongsanställda i tjänsteföretag:: En kvalitativ studie i hur företag överför servicekultur till säsongsanställda.2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Titel: Säsongsanställda i tjänsteföretag: En kvalitativ studie i hur man överför servicekultur till säsongsanställda.

    Kurs: Företagsekonomi III - detaljhandel och service management, examensarbete (kandidat) – 15hp - VT18

    Syfte och forskningsfrågor:

    Vad har säsongsanställd servicepersonal för betydelse för ett företag i paketresebranschen och hur kan den interna servicekulturen överföras till de säsongsanställda? Följande delsyften har analyserats och klargjorts:

    1. ... vad säsongsanställda i frontlinjen bidrar med för ett företag i paketresebranschen.

    2. ... hur man med hjälp av intern marknadsföring och internal brand strategy kan överföra ett företags interna servicekultur till säsongsanställda.

    Metod: Studien har använt sig av en kvalitativ metod i form av semistrukturerade intervjuer med människor inom paketresebranschen som anses har haft insikt i fenomenet säsongsanställda. Uppsatsen har utformats i ett växelspel mellan deduktion och induktion vilket resulterat i en abduktiv forskningsmetod.

    Slutsats: Studiens slutsatser har visat att säsongsanställda bidrar med flera faktorer för att berika kundernas upplevelse och har således en stor betydelse för ett företag i paketresebranschen. Förutom den direkta kontakten med kunden är säsongsanställda även viktiga för att kunden själv skall kunna skapa mervärde för sin resa. Det har visat sig att kombinationen av att anställa rätt människor och att behålla de erfarna anställda är de största faktorerna för att överföra den interna servicekulturen ett företag har. Även ledningens exempel har en effekt på hur servicekulturen upptas av nyanställda.

    Nyckelord: säsongsanställda, intern marknadsföring, service management, servicekultur

  • 1103.
    Yan, Lina
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Abdou, Natacha
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    The Impact of Trust on the Mobile Commerce Adoption in Tourism Industry2017Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    The purpose of this study is explaining the effect of trust on consumers mobile commerce adoption under the influence of cross-cultural effects in the tourism industry.  This research applied a quantitative method, with a total sample size of 200. The collected samples are coming from China and France in the tourism industry. The result of this study is in line with previous studies that trust plays a crucial role in mobile commerce(MC) adoption of consumers. Design, privacy and reputation are very important determinants of trust on MC adoption. This study shows that uncertainty avoidance(UA) has a negative impact on the relationship between trust and MC adoption, and the moderating effect of UA is weaker for the consumer who are accustomed to low UA culture, compared to those who are accustomed to high-level UA culture.

     

  • 1104.
    Yan, Qianfan
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Huang, Yifu
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Giedre, Spiegyte
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Supplier Relationship Management: Chinese Supplier Evaluation in Swedish Manufacturing Companies2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In today’s business world, successful companies no longer exist solely on their own. Hence, it includes other parties that go up and down the supply chain. It is important for companies to clearly understand the marketplace. Manufacturing companies that depend on their suppliers should be concerned about their performance, therefore most of them include Supplier Relationship Management (SRM) in their Supply Chain Management (SCM) activities. SRM consists of several areas that conclude the overall relationship between two companies. One of the aspects are Supplier Evaluation (SE) where invoking SE methods and Key Performance indicators which allow manufacturer to evaluate and monitor the performance of their suppliers. This action is becoming increasingly critical for companies. By evaluating supplier performance, companies have the chance to improve and thus boost their own performance. Cultural differences are usually obstacles for companies when conducting business with suppliers from another culture. According to Hofstede et. al (2010), culture is usually more often a source of conflict than of synergy. Therefore, the purpose of this study is to describe how culture influences the difference of supplier evaluation between Chinese and Swedish suppliers in Swedish manufacturing companies. The purpose will be reached through a deductive method in qualitative study, applying interviews with employees from Swedish manufacturing companies.

  • 1105.
    YANG, BEIYAO
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    LI, XUE
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Complaint Handling: A multiple case study: key factors that influence the efficiency of complaint handling in manufacturing industry2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Manufacturers are transforming their business model from being a product dominant to a customer centric organization, in order to maintain competitive advantage, as well as deliver customer satisfaction thereby to build a long-term relationship with them. The management of complaint handling is regarded as a crucial contributor to its business performance. To identify key factors that influence the efficiency of complaint handling in manufacturing industry, it is important to start with an investigation of a company's internal complaint handling management.

    A multiple case study has been carried out in the form of semi-structured, face-to-face interviews with managers from six different manufacturing companies. The studyreveals that four factors in complaint handling are to be paid attention to, which include complaint handling process, qualified complaint handler, complaint handling system and complaint handling policy. By comparing the companies' viewpoints as well as theoretical perspective on these factors, some differences and similarities are revealed. Finally, the study found that the complaint handler who possesses the adequate technical knowledge of the product and interpersonal skills is the most essential factor that affects complaint-handling efficiency. In the meanwhile, complaint-handling system is increasingly important in assisting companies with customer complaints.

  • 1106.
    Yang, Mingyan
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Al-Shaaban, Sarah
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Nguyen, Tram B.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Consumer Attitude and Purchase Intention towards Organic Food: A quantitative study of China2014Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention.

    Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. The model was tested by conducting an online survey on Chinese consumers.

    Findings – Four out of six hypotheses were accepted. In specific, health consciousness, consumer knowledge and personal norms obviously showed their impacts on Chinese consumer attitude and the last hypothesis indicates the positive relationship between attitude and purchase intention.

    Originality/value – Since two hypotheses from the research model were rejected, a new model was developed which is particularly represented for Chinese market.

    Keywords - Consumer attitude, Organic food, Health, Consumer knowledge, Environmental, Norms, China, Purchase intention

    Paper type - Research paper

  • 1107.
    Yang, Ye
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    The Influential Factors of Customer Experience in O2O E-commerce: A quantitative study of what affects Chinese customers’ experience in online travel industry under the O2O e-commerce context2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Background: The development of the O2O market in China has been increasingly growing and will remain a steady growth in 2017 (iiMedia Research, 2016), but it is still an ambiguous phenomenon in the academic world and lack of relevant research, especially the influential factors to customer experience in the O2O business model.

    Research question: What factors affect customer experience in China in the context of O2O business?

    Purpose: The primary objective of this paper is to examine the influential factors of the customer experience in the context of O2O context, especially to the Chinese customers in the online travel industry. The purpose is to contribute to theoretical development on this topic.

    Method: The research is a quantitative study with deductive reasoning which was carried out by the survey. The data collection was conducted through online questionnaires.

    Conclusion: The findings of this study show that all five variables (reference group influence, perceived ease-of-use, sensory experience, brand association and spatial accessibility) are positively influential to Chinese customer experience in the context of O2O business. Perceived ease-of-use and Sensory experience are the most dominant influential factors followed by the Reference group influence and Spatial accessibility. The Brand association impacts customer O2O experience least.

  • 1108.
    Yaro, Walita
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Asmar, Adissa
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    von jahf, Heidi
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    The Effects of Having a Presence in Social Media: Swedish advertising agencies' awareness of social media and its contributing opportunities and risks2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. Social media is starting to become a great tool for businesses to develop and maintain strong relationships with customers and is therefore a vital platform for organizations to communicate with their customers. Having a presence in social media will require businesses to be aware of the opportunities and risks that come with using the medium. Not knowing how to use the new channels and the accompanying technique while launching different social media channels can be highly unsuccessful for the business. Learning how to communicate with customers when using social media channels is therefore crucial for a business‟ success in that area.

    The purpose of this study is to investigate the effects of having a presence in social media for business-to-business companies, by focusing on the opportunities and risks. Three research questions are developed, based on the literature review. A deductive approach has been applied followed by a qualitative research with a semi-structured form, focusing on the advertising industry. Furthermore, a case study strategy has been carried out with four different advertising agencies located in Sweden.

    This study reveals that industry professionals believe that social media is a vital platform for brands to be present in because it allows them to keep contact with current and potential customers. They believe in the magnitude of being able to communicate and interact with people online and how that interaction can lead to new strong relationships. Furthermore, the research shows that advertising agencies have a deep understanding of what a social media can bring them in terms of creating prosperity for their businesses and generate awareness towards their brands and their work.

    Finally, the study terminates that having a presence in social media can provide the agencies with more positive than negative effects by gaining a great deal of success and resulting in greater campaign and brand awareness.

  • 1109.
    Ydefjäll, Emelie
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Karlsson, Susanne
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Dimensioner av brand personality i den svenska kontexten: -­En kvantitativ studie2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997).Det var år 1997 som forskaren Jennifer Aaker (1997) kom med denförsta definitionen om brand personality, som följde "the set of humancharacteristics associated with a brand" (Aaker 1997, p 347).

    Syfte: Syftet är att förklara hur Aaker’s (1997) modell brand personality “thebig five” kan revideras för att passa till den Svenska kontexten.

    Forskningsfråga: Vilka dimensioner i modellen brand personality “the big five” (Aaker,1997) behöver revideras för att appliceras i en Svensk kontext?Vilka personlighetsdrag och dimensioner är unika för den svenskakontexten och behöver därmed adderas till brand personality modellen?

    Metod: Denna studie har antagit en abduktivt angreppssätt, där tidigareforskning om brand personality har varit utgångspunkt. Författarna toggrund i befintlig teori med avsikt att testa modellen ”the big five” skapadav Aaker (1997) empiriskt i en ny kontext. Till studien tillämpadesfokusgrupp (förstudie) och enkät.

    Resultat och slutsats: Genom studien var det möjligt att fastslå att Aakers (1997) ursprungligamodell brand personality, inte var funktionell i den kontext som studienämnar. En revidering var nödvändig för att uppnå en effektiv brandpersonality i den svenska kontexten. Resultatet genererade 41personlighetsdrag fördelade i 15 fasetter och fem dimensioner. Unikt förden svenska kontexten är åtta nya personlighetsdrag och tvådimensioner. Dimensionerna sophistication och ruggedness (Aaker1997) förkastades och ersattes av dynamisk och elementär. Det påvisadesatt vissa personlighetsdrag hade en annan innebörd i den svenskakontexten och var därmed bättre lämpade till en annan dimension.

  • 1110.
    Yen, Dennis
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF). EHVS.
    Lidberg Hult, Sofie
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF). EHVS.
    Lindqvist, Victor
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF). EHVS.
    Varumärkesidentitet i kontorsmiljö: En kvantitativ studie om samband mellan kontorsmiljö och varumärkesidentitet.2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Previous research and numerous examples of successful companies indicate that the office environment has a relationship to the brand identity. Despite the hints saying that these areas are linked to each other, theories about the connection seems insufficient. The aim of this study where therefore to identify possible connections between the office environment and brand identity from the employees' perspective. To investigate this, a survey was designed, which was based on three hypotheses, which were as follows: Perceived interior is positively related to perceived values, perceived communicative office environment is positively related to company culture, Perceived ergonomics are positively related to the perceived purpose. All of the hypotheses highlighted employees' perception of the office environment and brand identity. To further separate the concepts into measurable variables, an operationalization were conducted. These variables were then analyzed together, to see whether there was a relationship between office environments as the independent variable and brand identity as the dependent variable. The results showed that all hypotheses had a statistical significance and could therefore be accepted. Through the analysis there were control variables which got applied, where were as follows; age, gender, period of employment and lastly, hours per week which also showed a statistical significance.  

  • 1111.
    Yin, Fangyan
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Grow tennis in China: How to popularize professional tennis tournaments in China through customer engagement2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    As a highly commercialized sport, tennis is growing rapidly in the Chinese market. With robust economic growth and various supports from the government, China is becoming more and more valuable in the eyes of professional tennis tournament organizers. Nevertheless, those tournaments do not receive the same amount of popularity as they do in other countries like US and Japan. The purpose of this paper is finding effective ways to improve the popularity of professional tennis tournaments in China from the aspect of customer engagement. Comments from people who are closely involved in the events will be the most relevant empirical material for this study, because they are the group engaged in, or most likely to be engaged in the event. The comments collected will be coded and compared with theories in the field of customer engagement. A conceptual model and practical suggestions will be provided as the result of study.

  • 1112.
    Yusof, Sitinor Wardatulaina Mohd
    et al.
    Univ Tekn Malaysia Melaka, Malaysia.
    Jabar, Juhaini
    Univ Tekn Malaysia Melaka, Malaysia.
    Murad, Murzidah Ahmad
    Univ Tekn Malaysia Melaka, Malaysia.
    Torres-Ortega, Rosalina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Exploring the cultural determinants of entrepreneurial success: The case of Malaysia2017Inngår i: International Journal of Advanced and Applied Sciences, ISSN 2313-626X, Vol. 4, nr 12, s. 287-297Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This paper examines the cultural determinants of entrepreneurial success in Malaysia. Entrepreneurship is one of the main important drivers of a market nation and economists have underlined the crucial task acting in the market development. By employing describing the phenomenon of new venture creation and an interactive framework of entrepreneurship, this paper proposes a model that comprises four elements particularly in entrepreneurial culture and mindset influences. First the factor elements that lead to success in entrepreneurship are discussed together with the all four elements which are (1) presence of experienced entrepreneurs, (2) skills and knowledge of entrepreneurs, (3) cultural attitudes towards entrepreneurship and (4) proximity of entrepreneurial universities. Second, the main findings from the research are as follows; the elements of entrepreneurial culture and mindsets are the factors that contributed to the success in entrepreneurship. Third, this research will be practicable for academicians and the researchers who are concerned in examining the success factors on entrepreneurship. Finally, this study may conduce through the national or regional laws and regulation be changed to facilitate and retain the entrepreneurial movement. The future research may focus on the different physical region in Malaysia or within each of the other developing countries. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license.

  • 1113.
    Zaimi, Evangelia
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Vongehr, Emeline
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Filopoulos, Christos
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Controversial messages through advertising.2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This study aims at describing controversial messages in advertising, and analysing the consumers‟ attitudes towards it. For this research, both primary and secondary sources were used, as we collected data from three focus groups, as well as information from the media concerning the advertising campaigns used. Said campaigns are: UnitedColors of Benetton “UNHATE”, Sisley “Fashion Junkies”, and a sample of some American Apparel advertisements. Through this research, we elaborated the relationship between the messages carried by controversial advertisements and the decisions taken by consumers. Our findings show that the outcomes and impact of controversial advertisements are hardly predictable, but they are influenced by the content of the message and the way it is presented. We also present a link between the consumers‟ decision-making process and their attitudes, together with how controversial advertisements impact those attitudes and reactions towards a brand or its products.

  • 1114.
    Zambrell, Katarina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för organisation och entreprenörskap (OE). Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Managers' identity construction at work: artistic interventions as triggers for identity work2016Inngår i: Organizational Aesthetics, E-ISSN 2168-8575, Vol. 5, nr 2, s. 34-67Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Many scholars discuss how experiences from work are an important source for the construction of the personal identity. In this paper the various contextual dimensions at work that influence identity construction, are discussed. The empirical data consists of interviews with 33 Swedish managers with experiences in bringing arts into business. These, so called artistic interventions, are a growing phenomenon mainly initiated by managers. The findings are twofold: First to identify and describe a typology of five identity-related dimensions in the work context (built on Zambrell, 2004), dimensions that emerge in managers’ expressed experiences, both from work in general and from the artistic intervention. In particular, among these managers a touching dimension emerges, i.e. experiencing honest appreciation and trust at work, which touches the inner self. Second, to discuss artistic interventions as triggers for identity work. Since interventions with arts are non-traditional projects, they challenge the participants’ identity construction, especially the identities of the managers that introduce such different activities. The awareness of identity-related dimensions is important for understanding work experiences and its influence on identity. It is especially important for managers, who may influence the identity-related dimensions through organizing work and shaping its conditions.

  • 1115.
    Zarate-Montero, L.
    et al.
    University of Costa Rica, Costa Rica.
    Torres-Ortega, Rosalina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Export promotion through networks: the case of Costa Rica high tech firms2016Konferansepaper (Fagfellevurdert)
  • 1116.
    Zetterberg, Martin
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Davidsson, Pontus
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Johansson, Mathias
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Brand Equity for Service Brands Online2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Purpose: The purpose is to explain what factors affect brand equity for SBOs.

    Hypotheses: These hypotheses were derived from a literature review.

    H1 - Perceived Quality has a positive effect on SBO brand equity

    H2 - Brand Association has a positive effect on SBO brand equity

    H3 - Brand Awareness has a positive effect on SBO brand equity

    Method: The researcher conducted an quantitative research where the empirical data

    was collected through a questionnaire.

    Conclusion: This research show that perceived quality, brand association and brand

    awareness positively affects SBO brand equity.

  • 1117.
    Zhang, Xiaofang
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Fares, Kajin
    Customers’ attitude towards certified food service: The influence of green attributes, green skepticism and the comparison of LOHAS2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. Meanwhile, consumers usually have a positive attitude towards the companies who are practicing green concepts into their business operation.

    Purpose: The purpose of this study is to identify which factors are influential towards customers’ attitude towards the certified food service and the moderating role of green skepticism influences the relationship between green attributes and consumers’ attitude. In this study, it is also considered to research if LOHAS and non-LOHAS consumers’ attitudes towards certified food service differently influence their willingness to dine and willingness to pay the premium.

    Method: The data was collected with a structured and web-based survey. The valid study sample was 275. In order to answer the research questions and reach research purpose. The research model with 11 hypotheses was tested through hierarchy regression, linear regression, moderation regression and ANOVA analysis. The confirmatory analysis has been applied for testing construct validity. Besides, the descriptive statistics and construct variables correlation were demonstrated.

    Findings: In total, four hypotheses were rejected, and seven were supported. The result of data from the study showed that consumers’ attitudes towards certified food service were influenced by organic menu attribute, CSR attribute but not manifested on eco-friendly attributes. The study proved the positive relationship between consumers’ attitude and their willingness to dine and willingness to pay premium at certified food service. The study revealed that the LOHAS customer segment differs from the non-LOHAS consumer segment in the following ways: the attitude of LOHAS towards certified food service is more positive than the non-LOHAS and their willingness to dine and willingness to pay the premium is also much greater than the non-LOHAS. Whereas, there existed no significant relationship shifts between customer attitude and the green attributes regarding the certified food service when green skepticism was the moderator.  

    Implications: This paper assists researchers and practitioners by shedding light on the positive relationship between attitude and behavior intentions, the differences between LOHAS and non-LOHAS in regard to their more positive attitude and higher willingness to dine and willingness to pay premium in certified food service setting.

    Keywords: certified food service, LOHAS, consumers’ attitude, green skepticism, administrative CSR, green practices, organic menu

  • 1118.
    Zhao, Fan
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Deng, Yu
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Qin, Xuan
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Relationship and Network in Online B2B Business2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. That leads to the purpose of this study, is to investigate how do the relationship and network between firms influence the cooperation of product developing and server operating companies within online business. In order to study this topic, the concepts from IMP group of characteristics of relationship, relationship development stages and the model of managing in networks are applied. Furthermore qualitative research method was employed for interviewing five companies in two types: 1) product developing companies 2) server operating companies.  

     

    The relationship and network are perceived by interviewed companies are dynamic, fast changing and high technology focused. To cope with this phenomenon, most of companies choose to put their efforts on developing products and advancing technology rather than communicating with partners. In conclusion, the cooperation between firms in online business is influenced by fast changing and short-term relationships, high competition and the risk of plagiarism, which leads to competition focus in their business.

  • 1119.
    Zhiyu, Chang
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Nguyen, Paul
    Manestam, Erik
    Product Placement In Games: A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. As said, quantitative methods are used in combination with deductive reasoning, hence meaning that researchers of this paper make use of such programs like google docs questionnaire (for collecting data and creating surveys), SPSS statistics (for measuring the given data and assembling patterns/relationships). Since these kinds of methods were used, it means that both primary and secondary sources were made use of by the authors. Findings concerning the research put forward in this paper indicates that the most significant kind of placement strategy which is motivated why its significance value, is Plot and narrative placement. research presented in this work is represented by three hypotheses. H1-screen placement, H2 -script placement and H3 plot placement. All hypothesis except the third one was accepted through 2 produced positive results (H2, H3) while one produced negative results (H1). As a wrap-up summary of this, consumers who play games seem to have a more positive attitude towards brands utilizing screen and plot placement rather than script placement. Hence having a better attitude when it comes to product placement in games compared from the previous studies. Researchers suggest using qualitative research to cover for more factors concerning product placement in games which may affect consumers'' attitude toward brands. This together with a further focus on random sampling may produce an interesting result.

  • 1120.
    Zhu, YuFei
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Asmelash, Amanuel
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Lilieholm, Jonas
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    What we want to see? The Instagram photo in business2018Independent thesis Basic level (degree of Bachelor), 20 poäng / 30 hpOppgave
    Abstract [en]

    The authors of this study want to build a classification model which can help researchers and marketers to evaluate what kind of characteristics that photo online especially on Instagram can attract more attention. The process of this case of study can be divided into two steps. First of all, the authors of this paper will create a classification model of the characteristics of these pictures on Instagram based on several theories and previous studies. Then the authors of this paper will conduct nineteen semi-structured interviews with participants to reinforce the classification of categories color, visual composition, image type and emotional expression, and further develop this model to make it more comprehensive.

  • 1121.
    Zilling, Isabelle
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Strategi för framgång: Hur svenska storföretag arbetar för att hävda sig mot konkurrens och skapa nya marknader2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syfte: Med ”Blue Ocean Strategy” avses skapandet av nya marknader utan konkurrens. Denna studie vill belysa hur fem svenska storföretag aktivt arbetar med att skapa nya marknader, stå emot konkurrens på befintlig marknad och slutligen om miljöarbete ses som en konkurrensfördel, vilket leder till en stärkt marknadsposition.  

    Metod: Studien angriper undersökningsproblemet med att anta en induktiv ansats med kvalitativa intervjuer. Arbetet baseras på djupintervjuer med företagsledare från fem svenska storföretag; Alfa Laval, Assa Abloy, Inwido, Lindab och Tetra Pak. Vidare antar studien ett hermeneutiskt förhållningssätt där tolkningen blir central.

    Resultat och konklusion: Resultatet av studien visar att få företag verkar för att inta en ny oetablerad marknad, så kallad ”blå ocean”. Fokus hos företagen i studien ligger på att bibehålla samt vinna nya marknadsandelar på befintliga marknader samt utöka till fler geografiska områden. Studien visar hur företagen arbetar både med kostnadsöverlägsenhet samtidigt som de arbetar med differentiering av sina produkter där samtliga företag idag arbetar med innovationsarbete vilket skapar möjligheter för att särskilja produkter från konkurrenters utbud. Detta till trots är företagen inte ”stuck in the middle” enligt Porters (1980) teori, utan stöder tesen om en hybridstrategi som visar på god konkurrenskraft om företaget är innovativt. Utöver det belyser studien digitaliseringens intåg på marknaden där både marknadsföring och handel i allt större utsträckning sker digitalt. Företagen i studien visar också på betydelsen av lokal närvaro, inträde på rätt geografiska marknader och värdet av goda kundrelationer. Slutligen belyses nödvändigheten att vara ledande avseende miljöfrågor och hållbara produkter. 

  • 1122.
    Zineldin, Mosad
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Determinants of patient safety, satisfaction and trust: With focus on physicians-nurses performance2015Inngår i: Clinical Governance: An International Journal, ISSN 1477-7274, E-ISSN 1758-6038, Vol. 20, nr 2, s. 82-90Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose– The purpose of this paper is to assess and examine the impact of physicians-nurses performance on patient perceptions on safety, trust and satisfaction.

    Design/methodology/approach– A cross-sectional study of 170 inpatients at 78 Chinese hospitals has been conducted. A structured questionnaire covering multiple constructs was used to collect the data. Methodology is described and results are discussed.

    Findings– Multivariate regression results show that despite the variations in education and training of physicians and nurses, trust is statistically significant in the models with doctors performance and nurses performance as dependent variables. One surprise result is that patient safety is not statistically significant in the regression model with NP as dependent variable.Practical implications– Doctor and nurses as well as other staff at any healthcare setting or ward should provide patients with high-quality and safe healthcare. Competences and performance of physicians and nurses are the primary source of patient safety.

    Practical implications– Doctor and nurses as well as other staff at any healthcare setting or ward should provide patients with high-quality and safe healthcare. Competences and performance of physicians and nurses are the primary source of patient safety.

  • 1123.
    Zineldin, Mosad
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Information Technology, Learning Organization, Innovation and Knowledge Management (ILIK)2015Inngår i: From Knowledge Management to Learning Organisation to Innovation: The Way Ahead! / [ed] Fawzy Soliman, Cambridge Scholars Publishing, 2015, s. 129-151Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    The purpose of this chapter is to examine the integrated role of Knowledge  Management, Technology and Innovation on the competitiveness of a learning organization.  Innovation is a function of learning and experiences, which in turn should be driven and  developed by knowledge. Thus, effective knowledge management is a prerequisite for  learning and innovation.

  • 1124.
    Zineldin, Mosad
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    International Journal of Strategic Business Alliances2013Collection/Antologi (Fagfellevurdert)
    Abstract [en]

    IJSBA considers inter-firm partnerships as an alternative and effective strategic option for gaining and sustaining competitive advantage. It focuses on inter-firm collaboration in a variety of forms in various industries in both national and international environments. It promotes our understanding patterns and strategies of such ventures in the competitive global marketplace. Thus, IJSBA provides a platform for generation, critiques, and discussions of knowledge on the formations and implementations of strategic alliances between firms.

  • 1125.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Amsteus, Martin
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Negativity hurts your style?: A study of leaders' negative emotions and their leadership style2014Inngår i: International Journal of Work Organisation and Emotion, ISSN 1740-8938, E-ISSN 1740-8946, Vol. 6, nr 4, s. 327-337Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The aim of this study is to investigate the relationship between leaders' negative emotions and leadership styles. Faculty members at a Swedish university between 1995 and 2007 were surveyed. Members who had worked at the same institution the entire period provided a total of 48 assessments regarding the styles and emotions of their leaders (deans). The results show that some negative emotions and leadership styles are related. For an organisation to perform well (e.g., in terms of work environment), leaders should consider managing their emotions.

  • 1126.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Fujimoto,, Hisao
    Osaka University of Economics, Japan.
    Yu, Li
    Beijing Normal University, China.
    Hemant, Kassean
    University of Mauritius, Mauritius.
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH).
    We Feng, Yu
    University of Shanghai for Science and Technology, China.
    Why do both marriages and strategic alliances have over 50% failure rate?: A study of relationship quality of strategic alliances in China, Japan and Mauritius2015Inngår i: International Journal of Strategic Business Alliances, ISSN 1756-6444, E-ISSN 1756-6452, Vol. 4, nr 1, s. 1-23Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This research explores the importance of quality variables for achieving high quality in strategic alliance relationship, reasons for strategic alliance failures and provides insights into their underlying causes. Data for analysis is generated from 112 managers from different industries in three countries. Frequency, factor, and regression analysis, reliability tests are used for data analysis. Multiple item scales based on five qualities model (5Qs) were developed and adapted. The results suggest that there is an important interaction between most independent variables and alliance motivations, length and type of alliance. Quality of atmosphere followed by quality of interaction was identified as the most important variables to achieve high total quality of strategic alliance relationship (TQSAR). The proposed 5Qs model consists of some generic and integrated dimensions. Each quality dimension is represented by a number of statements/items, intended to represent a specific quality factor as thoroughly and reliably as possible.

  • 1127.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Nessim, Katty
    Damanhour University, Egypt.
    Thurn, Emmie
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Gustafsson, David
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Loyalty, Quality And Satisfaction In FMCG Retail Market: Does Loyalty In Retailing Exist?2014Inngår i: Journal of Business & Financial Affairs, ISSN 2167-0234, Vol. 3, nr 2, artikkel-id 122Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study aims toidentify and analyse how customers are experiencing quality, loyalty and satisfaction in the Fast moving consumer goods (FMCG) retail market. The 5Qs model which includes economical and behavioural attributes is used. A research based on 200 respondents is used to identify differences between various 5Qs attributions. It shows that satisfaction does not automatically lead to loyalty. The price is a ruling attribute that makes the customer chase discounts, no matter who provides it. Results show that both psychological and economical attributions influence customers� loyalty. The study reveals that organizations have the fantasy that their customers are totally loyal. This is a dichotomous thought because, the customers did not restrict their loyalty to a few organizations, but they are loyal to those organizations which provide them better offers. Independent variable satisfaction correlates substantially with dependent variable loyalty (.570). Holding a membership card which can indicate a commitment attitude was not significant to the loyalty or satisfaction. Thus, the organizations should understand that disloyalty within varying degrees is a reality and a necessary evil.

     

  • 1128.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Banking and financial sector in the cloud: knowledge, quality and innovation management2016Inngår i: Cloud systems in supply chains / [ed] Fawzy Soliman, Palgrave Macmillan, 2016, s. 178-194Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    One view of Customer Relationship Management (CRM) is the utilization of customer-related information or knowledge to deliver relevant products or services to customers (Zineldin, 2000). The success of relationship management depends on the collection and analysis of customer knowledge, data and information to be used for developing highly personalized bank service offerings.

  • 1129.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Total relationship management of knowledge and information technology for innovation: A Total Knowledge Management (TKM) perspective2014Inngår i: Learning models for innovation in organizations: Examining roles of knowledge transfer and human resources management / [ed] Fawzy Soliman, Hershey, Pennsylvania: IGI Global, 2014, 1, s. 192-208Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    We have to admit that knowledge, Knowledge Management (KM), and technology have changed and are still changing our way of thinking, our behaviour, attitudes, life styles, and types of relations. In short, knowledge management, Information and Communication Technology (ICT), Computer-Based Technology (CBT), and other nano-technologies are the latest paradigm shift that has changed the entire way of many people's minds and lives. Few studies have been conducted on the link between KM, CRM, IT, and TRM. The purpose of this chapter is to develop a better understanding of the interrelationship between KM, CRM, IT, and TRM. This chapter presents a proposed model of Knowledge-Oriented Total Relationship Management (KTRM) with some technological knowledge management directions. Finally, recommendations regarding the implementation of KTRM are provided.

  • 1130.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    TRM, emotions, leadership styles and organisational development2013Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Emotions are an important aspect of organizational life. Research has shown that subordinates’ well-being is related to organizational performance and effectiveness. To have an effective organization, managers need to create and maintain a healthy working climate and positive TRM and interpersonal relationships. Emotional issues, particularly negative emotions, have however traditionally been largely neglected in organizational life. In 1985 Bernard Bass devised the Multifactor Leadership Questionnaire (MLQ), an instrument intended to quantitatively measure transformational and transactional leadership  behaviours (Bass 1990;  Leithwood & Jantzi, 2000). The aim of the study was to investigate the relationship between leadership styles and leaders’ negative emotions perceived by the subordinate as well as the influence of leadership styles on the subordinates' overall psychological health and well-being and organizational effectiveness.

  • 1131.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Thurn, Emmie
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Gustafsson, David
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Quality, loyalty and satisfaction: does loyalty exist?2013Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This study aims to identify and analyze how customers are experiencing quality, loyalty and satisfaction in the FMCG retail market. The 5Qs model which includes economical and behavioural attributes is used. A research based on 200 respondents is used to identify differences between various 5Qs attributions. It shows that satisfaction does not automatically lead to loyalty. The price is a ruling attribute that makes the customer chase discounts, no matter who provides it.

  • 1132.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Zineldin, Jonas
    Karolinska Instute.
    Total Medical and Healthcare Quality, Satisfaction and Patient Safety (TMHQ)2014Inngår i: International Journal of Medical Sciences and Health Care, Vol. 2, nr 9, s. 1-10Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    According to the report “To Err is Human” the injuries from medical errors are immense and the majority of the errors do not result from individual recklessness but from the flaws in the way the healthcare is delivered. The purpose of this paper is to demonstrate the integrated Total Relationship Medical Management (TRMM) perspective, Total healthcare quality (THQ) and 5 qualities (5Qs) model as a new integrated measurement method which can build an effective and safe patient care environment and provide the guard of reducing the risk of medical and non-medical errors. Traditionally, medical and healthcare qualities have been measured using hard objective criteria such as mortality and morbidity. Soft assessments are often overlooked and neglected. The 5Qs model is more comprehensive and incorporates essential multidimensional attributes which are missing in the other models. A survey was conducted involving 223 inpatients in 8 public and private hospitals in China.

  • 1133.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Zineldin, Jonas
    Karolinska Institutet.
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Approaches for reducing medical errors and increasing patient safety: TRM, quality and 5 Qs method2014Inngår i: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 26, nr 1, s. 63-74Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose– The purpose of this paper is to identify the shortcoming of a health-care institution to reduce the medical errors (MEs) which lead to the increase of physicians and patients relationship.Design/methodology/approach– Total relationship management (TRM) emphasizes the totality and the holistic nature of a relationship. It includes five generic quality dimensions (5 Qs) and measurements. 5 Qs will be used in the paper to identify the shortcoming of a health-care institution, identify and reduce the MEs which lead to the increase of the patient safety and doctors and patients satisfaction.Findings– The paper shows that there is a need for a health-care system response to error that moves the system toward being as fail-Zero tolerant and failsafe as possible rather than one that blames the clinician who may have erred.Research limitations/implications– The proposed 5 Qs model consists of some generic integrated dimensions.Practical implications– Teamwork practice, holistic view and integration of different competences and recourses will allow the support of information systems, the collection of evidence about care, and efforts for continuous quality improvement.Social implications– This research attempts to contribute to the previous academic studies and knowledge in quality of medical and health care by reducing the MEs and increasing patient safety.Originality/value– The 5 Qs can be used as diagnostic instrument to identify and understanding of how MEs and AEs occur and suggest prevention strategies to reduce patient severity and dissatisfaction. The main goal of such prevention strategies is to reduce the probability of error occurrence and increase the probability that the error would be remedied before an inadvertent injury occurred.

  • 1134.
    Zineldin, Mosad
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Zineldin, Jonas
    Karolinska Institutet.
    Vasicheva, Valentina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Five Qualities (5Qs) and ergonomic approach: "Towards improved patient safety, medical and healthcare quality”2014Inngår i: Bridging research and good practices towards patients welfare: proceedings of the 4th international conference on healthcare ergonomics and patient safety (HEPS), Taipei, Taiwan, 23-26 June 2014 / [ed] Yuh-Chuan Shih, Sheau-Farn Max Liang, CRC Press, 2014, s. 61-67Konferansepaper (Fagfellevurdert)
    Abstract [en]

    According to the Institute of Medicine (IOM) report “To Err is Human” the injuries from medical errors are immense and the majority of the errors do not result from individual recklessness but from the flaws in the way the healthcare is delivered. This study is about a five qualities (5Qs) model which is a system including Human Factors Approach to quality and Patient Safety. The purpose of this paper is to demonstrate the integrated 5Qs and ergonomic as a new approach to build an effective and safe patient care environment and provide the guard of reducing medical and non-medical errors and increasing patient safety.

  • 1135.
    Zárate-Montero, Luis
    et al.
    University of Costa Rica, Costa Rica.
    Torres-Ortega, Rosalina
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Social capital, diaspora and post internationalization: a developing economy case2019Inngår i: Diaspora Networks in International Business: Perspectives for Understanding and Managing Diaspora Business and Resources / [ed] Maria Elo & Indianna Minto-Coy, Springer, 2019, s. 229-256Kapittel i bok, del av antologi (Fagfellevurdert)
    Abstract [en]

    International new ventures (INVs) from high tech industry in developing economies need international markets in order to survive and/or develop their business activities. INVs have utilized their bonding social capital to overcome their liabilities and success in foreign market. In this study we focus on Costa Rican software firms who have took advantage of the immigrants in their CORs (diaspora) that generates bonding and bridging social capital to enter to international markets, particularly in US market. The case study analyses of four companies suggest that bonding social capital originating from diaspora enables INVs to implement lower and more inexpensive modes of entry and bridging social capital enables originating from other ties them to increase the sales in foreign market. The influences of the diaspora on social capital provoke a positive change on firms’ performance. © 2019, Springer International Publishing AG, part of Springer Nature.

  • 1136.
    Åberg, Emil
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Khati, Yeshodeep
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Artificial Intelligence in Customer Service: A Study on Customers' Perceptions regarding IVR Services in the Banking Industry2018Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Title: Artificial Intelligence in Customer Interactions: A Study on Customers' Perceptionsregarding IVR Services in the Banking Industry

    Purpose: The purpose of this paper was to explore consumer perspectives on automated IVRcustomer services.

    Design/methodology/approach: This research paper was conducted qualitatively, where theresearchers developed a framework and a suggested model based on existing research andcollected primary data from eight interviews with open-ended questions. The collected datawas coded so that the researchers could spot patterns in the responses which were thendiscussed in relation to previous studies. Based on the results of the data analysis thedeveloped model was also discussed and revised.

    Findings: The findings of this study suggest that consumers are skeptical towards IVRtelephone customer service and believe that the service quality would be lower than regulartelephone service. The findings do however show that consumers are willing to try to adjust tonew technology as long as there are alternatives if they are not satisfied.

    Research implications: Managers should focus on delivering quality service to all of theirconsumers and therefore need to consider how well their services can fulfill the needs of theirconsumers. If the quality of the technology cannot provide the service that is expected there isstill a need for regular telephone customer service or else the company might suffer in thelong run.

    Originality/value: This study is, to the best of our knowledge, the first to explore the topic ofcustomers perceptions of AI in customer service.

    Keywords: IVR, AI, Customer Service, Banking, Customer Satisfaction, Wait time, TAM,Technology Acceptance Model, Sweden

  • 1137.
    Åberg, Louise
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Pham, Tam
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Tomsfelt, Johan
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    A study about e-loyalty using the Bagozzi framework2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. Both Internet survey and personal survey method were used to administrate the questionnaire. The sample of 221 students was employed in this paper. Finding – Using Bagozzi’s framework, the authors constructed the four relationships which were tested in this study. The result indicates the more satisfied customers feel about the purchase, the more loyal they become. In addition, when customers trust that the e-tailer is credible and benevolent, they tend to be more loyal. The finding also shows that the better service quality, the more satisfied customers feel about the purchase. Finally, the result indicates that the more reputed the e-tailer is in term of being honest and concerned to customers, the more customers trust in them. Originality/value – This study is one of the limited number of study using Bagozzi’s framework to research e-loyalty. In addition, this study also tried to bridge the gap in research about e-loyalty using Bagozzi’s framework by taking e-trust and e-reputation into account.

  • 1138.
    Åberg, Sebastian
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Stimuli riktat mot kundernas sinnen - en fallstudie av ICA Maxi Kalmar2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Problemformulering och frågeställning

    :

    Vad präglar marknadsföring riktad mot människans fem sinnen inom livsmedelshandeln?

    Syfte

    :

    Analysera användandet av stimuli riktat mot människans fem sinnen, lyfta fram styrkor och svagheter med sådan stimuli i ICA Maxi´s livsmedelsbutik i Kalmar, samt undersöka möjlig utveckling av sinnesstimuli och dess användningsområden inom livsmedelsbranschen.

    Metod

    :

    Genom kvalitativa intervjuer med anställda på Maxi i Kalmar besvara ovanstående frågeställning och syften. Intervjusvaren kommer även förankras i väl utvald, relevant litteratur för att ge ytterligare tyngd bakom intervjusvaren.

    Slutsats

    :

    Stimuli riktad mot människans fem sinnen förekommer i ICA Maxi´s servicelandskap, och även inom livsmedelsbranschen. Detta arbete är medvetet, och representanter ifrån Maxi säger sig även förstå kraften i sådana stimuli. Dock inkluderas inte samtliga sinnen, och förvånansvärt få tillvägagångssätt för att tilltala kundernas sinnen finns idag.

  • 1139.
    Åkerman, Oliver
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Oreski, Mario
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Magnusson, Gustav
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Does CSR matter?: A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions?

    This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. The research is based on previous findings of CSR on customer based brand equity, and conducted using a quantitative research approach. Further, this research also contributes with theoretical and managerial implications of how to manage the different CSR dimensions.

    The results of this study show that social CSR has a statistical significance in terms of its impact on brand associations, as economic- and environmental CSR showed to be insignificant. 

  • 1140.
    Åqvist, Malin
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Skarlöv, Sofie
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Hållbarhet inom inköp: En studie inom skobranschen2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Titel: Sustainability in purchasing - a study on the shoe industry

    Authors: Malin Åqvist and Sofie Skarlöv

    Tutor: Leif Rytting

    Examiner: Kaisa Lund

    Subject: Bachelor thesis 15 credits. Business administration III - Marketing. Retail and Service management, Linnaeus University, Spring of 2019.

    Purpose and research question

    The purpose of the report is to investigate which elements can be interesting and important in the purchasing function regarding sustainability issues and what characterizes these. Furthermore, the intention is to clarify how sustainability can be communicated from a market perspective.

    The focus is a case study on the shoe industry, as a starting point for possible transfer to other consumer sectors.

    -What elements of sustainability are relevant to a purchase and what distinguishes them?-What is the characteristics of the different stakeholders who have an impact on the work with sustainability?

    -What can the future and development mean for the connection between purchasing and sustainability?-What affects how companies communicate their sustainability work?

    Method

    The empirical data is collected through eight interviews based on an interview guide. The respondents work within the shoe industry and or with connection to the purchasing function and sustainability.

    Conclusion

    The result indicates that there is a combination of different factors that are central to achieve a sustainable purchasing. To clearly communicate sustainable choices externally will therefore be an essential part of an exchange of knowledge between businesses and its customers.

  • 1141.
    Åstrand, Adam
    et al.
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Abd, Naimul
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    What corporate social media content leads to higher consumer response: A study of local brands in Sweden2016Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media.

    Purpose: This research aims to understand what type of corporate social media content generates the most consumer response.

    Methodology: This study employs content analysis of recent social media posts by a selection of top brands in Sweden on two main social media platforms: Facebook and Twitter. A total of ten brands with origin from Sweden were selected, based on 2015 Swedish Brand Award ranking, and their posts were examined to find out influence of corporate social media content on consumer response. A total of 400 posts were examined on verified Twitter profiles and Facebook Pages of these brands.

    Findings: Type of content which refers to whether the post has image, video, or text-only content, and content orientation which can be task-oriented, self-oriented, or interaction-oriented have a statistically significant relationship with consumer response. In terms of type of content, posts with video and image content can lead to higher consumer response and in terms of content orientation task-oriented content can lead to higher consumer response. Other variables in the study, namely, communication cues, traceability cues, and time-frame have not emerged as significant in this study.

    Implications: When developing corporate social media content, it’s important to focus on type of content and content orientation. In terms of type of content, managers need to focus on having video and image content as this could lead to higher consumer response and in terms of content orientation, content related to brand / product / promotion (task-oriented) can lead to higher consumer response.

    Limitations: The study relies only on two main social media platforms and on the last 20 posts of each brand on each of these platforms and doesn’t take into account any seasonality as a full year period has not been studied. The study also relies on a general brand ranking list based in Sweden and not a ranking of brands on social media space.

    Further Research Suggestions: Future studies could focus on bringing more social media platforms into inquiry, improving sampling robustness by having a larger sample size and broader coverage of time period to account for any seasonality in data, comparing results between different countries, having a broader mix of brands in terms of type of business area or sector or stage of brand development, and blending together the corporate and consumer perspectives. Finally, to account for platform size differences, researchers need to come up with a measure that controls for this variation across platforms.

    Keywords: Social Media Content, Social Media Platforms, Facebook, Twitter, Communication

  • 1142.
    Öberg, Fredrik
    Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
    Relationer i Sociala Medier: En studie om hur företag lyssnar på sina kunder i sociala medier2017Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
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