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  • 151.
    Eriksson, Cecilia
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Bratt, Charlotte
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "När man tänker på det blir man mer arg än när man utsätts för det": En kvalitativ studie om unga kvinnliga studenters upplevelser och hantering av sexuella trakasserier på Facebook2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media has been acclaimed for the possibilities for young women to get their voices heard in the form of open discussion and freedom of opinion. The possibilities for personal communication and interaction have also been seen as great assets. However, in recent years social media has become the focus for debate on Internet hate and harassment, a major problem for many young women on the Internet. In the light of this problem, this qualitative study was aimed to investigate how young women themselves perceive and manage the risk of being subjected to sexual harassment, and the ways in which they protect themselves against this type of harassments on the social media outlet: Facebook. In order to collect relevant data we conducted three focus group interviews with semi-structured nature, with a total of 12 young female students from Linnaeus University in Kalmar. The womens experiences was analyzed by Hirdman’s gender theory and their management practices were analyzed by Lazarus and Folkman's coping theory and Carver, Scheier & Weintraubs coping categories. The study also revealed four methods that descibed how the women protected themselves from becoming victims. We call these preventive strategies and have categorized them by Carver, Scheier & Weintraubs coping categories. The survey found that these women experienced a normalization of sexual harassment on Facebook as well as a low ability to solve this issue on their own. Consequenlty, sexual harassment towards women is being either in effectively handled or not handled at all. The preventative strategies presented were anonymity, not to take a stand, conformity or take a stand. The strategies decreased the risk of exposure to some extent, but also led to limitations in the possibilities of using Facebook as a medium for open discussions and communication. 

  • 152.
    Eriksson Liljegren, Emelie
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Jeny
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Fast i garderobsöppningen: En kritisk diskursanalys av VeckoRevyns representation av bi- och homosexuellas sex- och kärleksrelationer2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine the ways in which the Swedish lifestyle magazine VeckoRevyn construct the sex and love relations of bi- and homosexuals. We analyzed 22 unique texts in magazines, from 2009 to 2014, in order to get a result as current as possible.

    To represent the magazine overall we have selected texts from various parts of the magazine. With a critical discourse analysis and through relevant and significant theories and perspectives such as social constructionism and heteronormativity, we found that VeckoRevyn represent sex and love relations of bi- and homosexuals through four discourses.

    The outcome of our study shows that VeckoRevyn only represent a limited part of bi- and homosexuals sex and love relations. In the analysed texts bi- and homosexuals are forced to “come out of the closet” repeatedly and their sexual relations are rarely represented. When the sexual relations are represented, it’s frequently through fantasies or in extreme ways with an attempt to entertain. VeckoRevyn tells the readers that it’s stupid to label oneself as bi- or homosexual, nevertheless VeckoRevyn often uses labels as a big part of their construction of bi- and homosexuals identities. Bi- and homosexuals never really come out of the closet, they are forced to always be standing in the doorway.

  • 153.
    Eriksson, Magnus
    et al.
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
    Lundberg, Eva
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Olofsson, Gunnar
    Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
    Det lilla universitetet: En bild av Växjö universitet 20022013In: Studenterna och deras utbildningar vid ett nytt universitet / [ed] Eva Fasth & Gunnar Olofsson, Lund: Arkiv förlag & tidskrift, 2013, 1, , p. 312p. 29-45Chapter in book (Other academic)
  • 154.
    Eriksson, Mathilda
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Karlsson, Hanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Så minns vi vågen: En studie av hur journalister i form av en återspeglande rapportering gestaltat Tsunamikatastrofen 2004.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med vår studie var att undersöka hur journalister väljer att efter tio år återspegla den tsunami som inträffade i Sydostasien 2004. Vi har tittat på hur journalister berättar om katastrofen, vad de rapporterar om och vilka aktörer som yttrar sig i rapporteringen. Vi har även tittat på hur den återspeglande rapporteringen skiljer sig från den som florerade under Tsunamikatastrofen. 2004 verkade journalister under en pågående katastrof, vilket gör att katastrofen inte blir lika känslomässigt påtaglig 2014.

    Metoden vi använt är en kvantitativ innehållsanalys, där vi tittat på det manifesta innehållet i 233 tidningsartiklar från 42 svenska tidningar. Resultatet analyserade vi med hjälp av tidigare forskning och teorier kring bland annat journalistens arbetsrutiner under både vardagliga och extraordinära förhållanden.

    Våra resultat visar att rapporteringen 2014 främst handlar om bearbetning, sorg och livet efter tsunamin och att majoriteten av de aktörer som yttrar sig i artiklarna är drabbade/anhöriga och från Sverige. De bilder som florerar föreställer i de allra flesta fall människor. Resultatet visar även att journalister använder en berättarteknik där han eller hon skildrar personliga berättelser. Många gånger skildrar journalisten sina egna upplevelser av katastrofen. När vi tittade på rapporteringen 2004, såg vi att samma aktörer florerade. Dock skiljde sig rapporteringen angående berättarteknik och ämnesval. Av resultatet kan vi konstatera att journalister gestaltat den återspeglande rapporteringen i form av att vara subjektiv och emotionell, då personliga berättelser angående bearbetning och saknad dominerat.

  • 155.
    Everling, Hanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Dåligt samvete? Bara lugn, det är normalt.: En kulturanalytisk studie av bilden av föräldraskap i tre föräldramagasin2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Hur vi människor ser på oss själva och vårt samhälle påverkas mycket av de bilder som medier visar oss. Medier visar upp ideal som förklarar för oss vad som är manligt och kvinnligt. Ur den aspekten är det därför relevant att undersöka hur dessa bilder ser ut. I den här uppsatsen undersöker jag hur bilden av idealt föräldraskap och moderna föräldrar ser ut i tre svenska föräldramagasin. Mitt mål är att få fram föräldramagasinens bild av moderna föräldrar och föreställningar om vad föräldraskapet innebär.

    Jag har kommit fram till att de tre magasinen framställer föräldraskapet som både krävande och präglat av dåligt samvete, men något som samtidigt inte är så svårt som det kan verka. Sett ur ett kulturperspektiv visar alla tre föräldramagasin tecken på liknande grundläggande antaganden och värderingar. De ekonomiska aspekterna av artefakter är det som skiljer de tre magasinen åt, följt av språkbruk och förespråkade kroppsideal. Sett utifrån ett dagordnings- och gestaltningsperspektiv målar föräldramagasinen upp en bild där föräldraskapet associeras med lycka och framgång.

  • 156.
    Extor, Tobias
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ferreira Barbosa, André
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Dags att lägga ner snacket om förorten: En kvalitativ studie om Göteborgs-Postens rapportering kring skottlossningarna i Biskopsgården och Hisingsbacka hösten 20132013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    On September 4, 2013, two men were shot in the suburb Biskopsgården in Gothenburg. This was the catalysts to a very problematic autumn in both Biskopsgården as in another suburb, Hisingsbacka. The local media reports of the events were very through, where the newspaper Göteborgs-Posten took a leading role. It’s these reports which form the basis, the so called material of our essay. Our purpose with this essay is to examine which kind of medial message about the suburbs and their inhibitors the articles sends out to Göteborgs-Posten’s readers. We did this by putting our material against three issues, the first one was how Göteborgs-Posten did portray the suburbs when it came to; choice of words and phrases, angles and how the photos was composed. The second one was if Göteborgs-Posten had failed in its objective reporting when it came to; an “us versus them” perspective, which kind of medial message was sent out and if the journalist took a subjective position in the article. We also examined which actors were heard and what they represent in the society?

    We approached this study in a qualitative method way because we felt that we needed to examine the theme in its depth. The result were then linked to our three theories which were; framing, stigma and representation theory. The results from our study showed that our first thoughts about the subject did not match the reality of Göteborg-Posten’s reports. The medial image that was sent out wasn’t that negative as we first expected. The result shows that most of the articles in our sample had not a stigmatized tone or gave a misleading media image of the suburbs. In the cases that did send out a negative image it was mostly in the form of words and phrases.

    Other results obtained by our content analysis of the Göteborgs-Posten’s reporting on the subject was, for the most part were Swedes in the judicial system followed by affected immigrants who took the most place in the articles. Another interesting result was that both negative and positive stigma was encountered in the articles. 

  • 157.
    Fagerström, Madeleine
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Möller, Tove
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kriser, katastrofer och kommunikation: En kvantitativ innehållsanalys av Röda Korsets och Unicefs gestaltning i svensk dagspress2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Newsmedia can act both as a powerful source of knowledge about the society and the world, but it can also act as a strong source of influence in terms of how we percieve current events and for example organizations. The main focus of this paper is to analyse two swedish organizations working with humanitarian aid, the Red cross and Unicef, and how they are portraited in two of the biggest newspapers in Sweden. The aim of this paper is to see whether the conformation or the perception of the organizations are supported through the perception of media. Based on the aim and main focus the three questions that we will answer in the result chapter are ”How does the Red Cross and UNICEF portrays themselves through their websites and via press releases?”, ”What does the organizations press releases say, and which pieces of the press release have an impact in Dagens Nyheter and Aftonbladet?” and the final question ”How is the Red Cross and UNICEF's reflected in the two newspapers and are the organizations mentioned in the same context in which they work with?” To be able to answer these three questions we are analyzing the organizations websites and press releases to confirm the confirmation that is made through these channels. Then we analyze whether this confirmation is the same in articles published in two of the largest newspapers in Sweden, Dagens nyheter och Aftonbladet. The newspapers are two different type of news papers, Dagens Nyheter is a morning paper and Aftonbladet is a evning paper. The reason we use two different types of newspapers is to see if there is any difference in how the organizations are portaited, depending on the different approach of the newspaper. These results will then be compared and analyzed in order to answer our research questions. As tools for this analyze, we have chosen to use a quantitative analysis, an index for how actors are treated in media and also a textanalysis. The result of this analysis is complex but the general finding is that the confirmation of both of the organizations are supported through all elements of communication. We also found that both the Red cross and Unicef are mentioned in contexts that are relevant for the work that they do. One example is that UNICEF is mentioned in articles regarding children, education etc. 

  • 158.
    Fahlgren, Glenn
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sandström Libb, Alexander
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lämna din kommentar här…: En kvantitativ undersökning av aftonbladets kommentarsfunktion2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study compares different articles on aftonbladet.se and the availability of comment fields on the articles. It is not possible to comment all of them and we examined which you could and which you could not comment on.

     

    The study’s purpose is to examine how well the comment fields on aftonbladet.se take advantage of the opportunity to create a deliberative discussion that the public may take part of. This study looks at what subject matters it is possible to comment on and if there are any statistical correlations between those subjects that you can’t.

     

    This study analyses 250 articles on the news site aftonbladet.se with a total of eleven variables between the 26 of November and the 7 of December. The variables contained subject area, headliner and if the article mentions any political party. The study also analyses variables such as racism, religion and violence- and sex crime in relation to the comment fields.

     

    The main result was that you could only comment on 55, 7 percent of the articles. Of the articles that concerned economics, politics, crime and accidents you could only comment on one third (36, 5 percent) and of the articles that concerned sport, entertainment and health you could comment on 81, 8 percent.

     

    The study’s main conclusion is even if the comment fields on aftonbladet.se have the opportunity to encourage a deliberative discussion it does not take advantage of that opportunity.

  • 159.
    Fajersson, Atchara
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Bevarandet av könsstereotyper i reklam: - En studie om hur män och kvinnor gestaltas i TV4:s tv-reklam i Sverige.2014Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
  • 160.
    Fernstedt, Nora
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Karlsson, Ayla
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Hopplöst läge": En kvalitativ studie över rapporteringen om sexualbrott på musikfestivaler sommaren 20162017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aimed to examine how swedish tabloid press covered the sex crimes at music festivals that occurred in Sweden during the summer of 2016. The aim was also to examine if and how the press reproduces or opposes stereotypes and myths about sexual crime. The question examined was: How does swedish tabloid press portray victims, perpetrators, the festivals and sex crime?

     

    To approach this we made a critical discourse analysis on 13 articles from the swedish newspapers Aftonbladet and Expressen, written during the time of the events. We found that there were many different and contradictory discourses about the sex crimes in our case. The victim was presented as innocent and without blame but there was also a discourse telling that women have a responsibility in making sure not to become a victim of sexual assault, by behaving and dressing right. The perpetrator was described as deviant and evil men, but also as men driven by lust not knowing what they were doing. They were also distant and indistinct in the text, which shifted the blame to the organizers of the festivals and to the police. Sex crime was overall presented as a serious phenomena. It was also presented as a new phenomena, both on the festivals and in the society. The crimes were presented as a problem isolated to festivals but also as a broader social problem. The festivals were described as unsafe places but also as safe places that had been soiled by the sex crimes.

  • 161.
    Fick, Linda
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Sofia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kvinnor och män i reklam: En kvantitativ innehållsanalys om kvinnor och mäns framställning i modemagasin ur ett genusperspektiv2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is about gender stereotypes that occur in the magazines of ELLE and KING's advertisements in 2014. The purpose of this inquisition is by using a gender perspective to examine the interpretation of women and men, compare how they relate to the traditional gender stereotypes. To answer our purpose of this study, a selection of 400 advertisements were analyzed based on it's content and visual expression. Through a content analysis, we could measure the frequency of 18 variables and put them in relation to each other to grasp the differences that exist between the genders. The results are presented in bar charts based on the variables that proved most interesting outcome between the genders. Our result indicated that ELLE and KING's advertisements relates to many of the traditional gender stereotypes even today.

  • 162.
    Forsberg, Anette
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Interviewing as a Moral Enterprise2013Conference paper (Other academic)
  • 163.
    Forsslund, Titti
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    On the threshold of a journalism as a profession: Case studies of former students and their opportunities to work as they learnt2013Conference paper (Refereed)
  • 164.
    Forsslund, Titti
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Young radio listeners' creative mental interaction and co-production2014In: Radio Journal: International Studies in Broadcast and Audio Media, ISSN 1476-4504, E-ISSN 2040-1388, Vol. 12, no 1-2, p. 125-139Article in journal (Refereed)
    Abstract [en]

    The Swedish Educational Broadcasting Company (UR)1 25 years ago was in the process of ceasing production of radio programmes for children. There were two main reasons expressed: First, their broadcasting role model, the BBC, had recently given up their educational radio programming for children; and second, the use of radio programmes (or tapes) in schools in Sweden had decreased in favour of television or video use. Surveys of teachers' attitudes towards radio usage in education revealed that teachers expected a lack of listening abilities in children, unless audio was accompanied by pictures. A case study of children's listening experiences, however, illustrates the abilities among 8-9-year-old children to create mental images through radio programme listening. Children were pleased about their experiences and advocated an increased usage of radio programmes in school. The benefits of radio or audio and its absence of any pre-produced pictures are rarely acknowledged. Radio is often neglected among the various media mentioned in media theory literature of university Journalism and Media production programmes. Special affordances of radio/audio narratives, with or without sound effects, are seldom expressed. In this article I will elaborate these affordances in relation to children's listening experiences and to interviews with teachers.

  • 165.
    Francke, Vidar
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Veronese, Ossian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Let me Google "könsdiskriminering" for you: En intervjustudie om kommunikatörer bakom könsdiskriminerande reklam.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The intention of this thesis is to gain a greater understanding, to how communicators who has been convicted for gender discrimination by The Swedish Advertising Ombudsman, view their own creative process and their ethical responsibility in society. With their answers we hope to be able to approach a greater understanding of why sexism in the advertising industry still occurs. To approach the question we have conducted qualitative semi-structured research interviews with communicators involved in the creative process of advertisements that have been convicted by the Swedish self-regulatory organization, The Swedish Advertising Ombudsman for gender discrimination. Our question is focusing on their creative process for the current ad, personal values and responsibility and how the conviction has affected them and their future processes. In the result we found out that external factors such as time, money and the client had a major role in the process but also in their general work. Most of the respondents answer to only themselves when they make moral judgements and they generally have a misplaced view of the definition of gender discrimination, or sexism. All respondents agree that communicators, including themselves, have an impact on our society but they do not consider their own work to be a part of reproducing values and stereotypes. Almost all respondents express a strong distrust for The Swedish Advertising Ombudsman where most of them do not agree with their decision. The convictions haven’t lead to any major consequences, although, most of the respondents claimed that they will spend more time reflecting about their ads before publishing it. Some of the respondents also said that they are going to ask the client twice if they really want to publish this work, even though it’s a risk that it might be convicted for gender discrimination. Many of these factors shows that the conviction has not led to any major consequences.

  • 166.
    Franco, Dennis
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Dreco, Haris
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Public service kontra alternativa medier: Hur reagerar människor vid läsning?2019Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine how an audience reacts to and perceives news from Swedish public service versus Swedish alternative media. The study was conducted upon three news articles from public service and three articles from alternative media. To be able to examine this we used three types of methods: Eye-tracking, Galvanic Skin Response, and the qualitative interview. We used theories about news reception, encoding/decoding and “The media is the message”. Our main results showed that people, according to themselves, tend to react in a more negative way to articles from alternative media, even though the eye-tracking and GSR-analysis showed that there were no big differences in how people reacted to public service versus alternative media. It was also shown that people have a more critical attitude towards articles from alternative media than towards articles from public service. 

  • 167.
    Frandsen, Kim
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    De olympiska vinterspelen i spalterna: En kvantitativ innehållsanalys av Sportbladets bevakning av OS i Sotji 2014.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.

    To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet.

     

    Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.

    Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting. They only wrote about women when the females achieved something. The majority of texts where written by men.

     

    To sum up, I am merely stating the facts that, this study shows close points of similarity according to earlier studies about sport journalism.

    The world of sport belongs to men. During big international sport events, however, it seems that nationalism is more important than gender. 

  • 168.
    Franzen, Jonas
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sociala medier och politik2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Social media have become a well known concept the last decade, and as a tool for politicians and opinions makers they have grown to be a natural part of political campaigning. The Swedish political parties, and the politicians, have become more aware that information written in social media is open to journalists. Therefore they have to be careful not to write anything that can be used against them. Instead they use social media as tools to gain voters.

    To some extent social media also influence the traditional media. They have become an easy and fast communication channel between journalists and politicians, and sometimes news have been created based on writings in social media. Blogs has also given non-journalists a good platform to communicate their opinions, so to some extent blogs compete with newspapers and other journalist-written media.

    Social media are still a small phenomenon and not even close to compete with traditional media such as newspapers and TV, but the arena has shown to be influent in raising issues to the public agenda. So even if a small group of people actually reads political blogs they are important in the agenda setting.

    Almost half of the Swedish population has an account on Facebook, and even more uses some other form of social media. Even thou gh it’s not about politics political views are spread and people express their opinions in different issues not knowing that they are talking politics and contribute to the political agenda.

    Traditional media still dominates in setting the agenda for politics, and social media has become more of an area for reflection on news that analyzes and comment on journalist-written newspapers, radio and TV.

    The recent revolutions in Northern Africa were not dependent of social media, and they probably should have happen anyway. But other countries could easy follow the events by reading blogs and looking at Youtube movies from the revolution. In the American presidential election in 2008 Barack Obama was successful using social media, but it was the combination of traditional footwork that made him president.

  • 169.
    Fredriksson, Johan
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Borg, Jenny
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Dagstidningar och damidrott: En kvantitativ innehållsanalys av genusrepresentationen på sportsidorna i Sveriges största lokala- och regionala dagstidningar2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    According to earlier studies, men dominates the sports pages in Swedish newspapers. The gender balance is far from equal and the purpose of this thesis is therefore to look into how Swedish local and regional newspapers covered gender in their sports pages during the year of 2013. The study also examines the news values of men’s and women’s sports, whether there are any differences compared to previous studies and whether there are any differences across the country. The study uses a quantitative content analysis and the result is based on editorial material from six randomly selected newspapers in 18 randomly selected days. We have analyzed 2005 separate units in 108 copies of newspapers. The study shows, as in previous studies, that the news feed is mainly concentrated on sports practiced by men, and it isn’t any significant differences across the country regarding the coverage of gender. Sports practiced by men also have a higher newsworthiness since it gets more space and are more promoted on the frontpages of the newspapers. The conclusion is therefore that sports practiced by women are marginalized as a deviation from the male norm.

  • 170.
    Gal, David
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Johansson, Mattias
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Traditionella medier och den digitala agendan: Konsten att kontrollera allmänhetens gestaltning av en organisationskris2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel

    Traditionella medier och den digitala agendan, konsten att kontrollera allmänhetens gestaltning av en organisationskris i sociala medier

     

    Syfte

    Syftet med den här uppsatsen är undersöka hur allmänheten gestaltar en organisationskris i sociala medier genom den typ av inlägg som görs.

     

    Metod

    Via en kvantitativ ansats har vi samlat in och analyserat de statusuppdateringar som allmänheten gör via sina egna Facebookflöden. Vi har sedan sammanställt detta i SPSS för att ge oss en blick över det insamlade materialet och möjlighet att få fram statistik på de inlägg som görs. Vi har samlat inlägg om den ubåtsjakt som försvarsmakten gjorde i oktober 2014 samt den skandal som drabbade SCA där de ovarsamt har hanterat företagets ekonomiska resurser.

     

    Resultat

    I det insamlade materialet kan vi se att det är media som via de artiklar man publicerar sätter agendan för den bild av organistionernas kriser som kommer spridas i sociala medier. En majoritet av de inlägg som görs är artiklar som allmänheten delar vidare via sina egna sociala medier. Vi kan också se att det är organisationen som får ta en stor del av smällen i de inlägg som görs. Allmänheten skuldbelägger organisationen för det inträffade i nästan hälften av de insamlade inläggen. I de övriga skuldbelägger man antingen en tredje part eller en enskild individ beroende på vilken typ av kris det handlar om och hur bakgrunden till det inträffade ser ut.

     

    De inlägg som görs om det inträffade är främst negativt vinklade och endast ett fåtal inlägg har en positiv vinkel i förhållande till det inträffade. De inlägg som görs får även en näst intill obefintlig spridning i form av likes, kommentarer och delningar. Majoriteten får under 10 likes, kommentarer eller delningar. Det finns alltså inget som tyder på att någon typ av inlägg i det insamlade materialet blir virala.

  • 171.
    Gidlund- Lindblad, Katarina
    et al.
    Mid Sweden University, Sweden.
    Ekelin, Annelie
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Danielsson-Öberg, Karin
    Umeå University, Sweden.
    Sefyrin, Johanna
    Linköping University, Sweden.
    Critical Design and the creation of alternative visions: literally and metaphorically Critical2014Report (Refereed)
    Abstract [en]

    Critical design methods and thinking is gaining increasing interest during design of artefacts, applied mainly by interaction designers in order to create designs that cause reflections (on roles, norms, values, practices, cultures). It forces reflection among the users of the artefacts, since the artefact is aimed to provoke, and to support visions of alternative realities, other ways of being and living. However, ways to create such provocations, reflections and visions among the professionals (designers, researchers and practitioners) is not explored as much. If considering critical design rather as a position than an approach for design, how can we support reflection among us as professionals? Thereby, enable usage of critical design in our profession? These, and related questions, will be reflected upon and discussed during the workshop.

  • 172.
    Granberg, Emilia
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lindgren, Jonatan
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Klimatfrågan som trängdes bort: En kvantitativ och kvalitativ analys av miljöjournalistik i svensk lokalpress och rikspress.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to examine the differences and similarities between how Swedish national press and Swedish local press cover the two topics climate and environment. To fulfill this aim the study strived to answer the questions: How much does Swedish local press and Swedish national press write about environmental issues and climate issues? What differences and similarities can be found in the way that Swedish national press and Swedish local press frame environmental issues and climate issues?

     

    The study contains both a quantitative analysis and a qualitative analysis. This was done to show both how much was written about environmental issues and climate issues in the analyzed newspapers, but also to examine in what way the newspapers framed environmental issues and climate issues in their articles. The most remarkable result of the study is that only about every fiftieth article deals with environmental and climate issues. This corresponds to 2.2 percent of the newspaper's content. The study shows that Swedish local press contains more articles focused on environmental issues and climate issues, but the Swedish national press frames environmental issues and climate issues as more important news. The result of the study shows that the Swedish newspapers in general tends to put a big part of the blame for the climate changes on the ordinary Swedish citizens. The study also shows that Swedish media uses people and cities as role models to provoke changes and actions towards a better environment. 

  • 173.
    Granberg, Hannes
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Johansson, Linn
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Men tydligast minns jag den hand som räddade mig”: En studie om journalistikens Estoniahjältar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis examines how the Swedish newspapers Aftonbladet and Expressen portrays heroes in the aftermath of the sinking of the M/S Estonia in September of 1994. Our research questions are 1) How is heroism portrayed in the news reports about the Estonia disaster in the newspapers Expressen and Aftonbladet? 2) Are there similarities and distinctions between female and male heroes?

     

    We have approached our material from a qualitative perspective analyzing 12 articles using critical discourse analysis.

     

    Upon completion of our research we found that both men and women can be heroes, but regardless of gender heroes are all portrayed with traditionally male attributes, such as being aggressive, rational and courageous. To find and understand the hero in news context, the victim plays a periphery but important role. Our result also shows that the victim is needed in order for the hero to perform his or her actions. The victim can be both male or female, but are all described with female attributes as being weak, dependent and fragile.

     

    The results of our study may be of use to understand how the journalistic practice actively uses stories about heroes to 1. personify a disaster, 2. summarize a fragmented chain of events and 3. project a distinction between the contemporary aspect of male and female. 

  • 174.
    Granström, Erica
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ekelund, Hanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vi och dem! Vi mot dem?: En kvantitativ innehållsanalys av mörkhyades representation i bilderböcker utgivna under åren 2006-2015.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In recent years, discussions about ethnic diversity and representation has become an

    increasingly frequent debate. The aim of this study was to examine the extent to which people of dark skin were represented in picture books. We also wanted to study whether the representation of people with dark skin has increased over the past ten years (2006- 2015). Through a quantitative content analysis we collected the study’s empirical material from 259 picture books. The study shows, among other things, that people of dark skin gets very little space in children ́s books and when they appear it is often as characters of less importance. 

  • 175.
    Grevsjö, Maria
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kanmert, Victor
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Typografins gränsland: Om genusnormer i förändring2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The earlier studies of how gender is visually constructed in lifestyle magazines have mainly been done on photographs. But, photographs are only one part of the entire magazine Therefor3, we saw the importance in examining one of the other big parts, typography.

    We have been studying if gender can be constructed in lifestyle magazines through the shape and color of typography and the color context. It is important to point out that we have not been studying the written word but only the shape and color of the typography.

    The study has been conducted through a qualitative content analysis with a comparative process of the selected magazines. The analysis began with a semiotic analysis of selected parts of the magazines. The result was then analyzed with a feminist theoretical approach.

    The result of the study shows that gender can be constructed through typography in a number of different ways. This depends on what feminist approach it is looked upon. In one way gender is constructed in a traditional perspective where the boundaries of masculinity and femininity is constrained to stereotypes. In another way it is constructed through a modern perspective where the boundaries of gender is no longer fixed.

  • 176.
    Grusell, Victor
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ahokas, Sebastian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Jan Andersson och Pia Sundhage i spalterna: En kvantitativ innehållsanalys om representationen av svenska förbundskaptener i kvällstidningar2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine the differences as well as the similarities between the coverage and representation of the coaches of the Swedish men's national team and women's national team. The method we used for our study was quantitative content analysis. We examined 473 articles in the two Swedish tabloid newspapers Aftonbladet and Expressen. Some of the major results that we found in the study were that the representation of the coach of the men's national team were more positive than the women's coach. 76 articles about Jan Andersson, coach for the men's team were positive, while 25 articles about Pia Sundhage, coach for the women's team were positive. We also found out that the men's national team were in far more articles than the women's team. 340 articles were about the men's team and 133 articles were about the women's team. 

  • 177.
    Gustafson, Tim
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Mattias
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Media 24/7: En kvantitativ studie av mediekonsumenters syn på prenumerationen av on demand-tjänster.2016Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    The traditional media channels are beeing more and more digitalized and is now offering the consumers access to the content anywhere, anytime. There are indications from different researchers that this could lead to a fragmentation of the media audience. This could be because the content is beeing more and more specialised to different demographic groups of people. With this paper we sought to find out if we could get any indications on if the development tend to continue regarding on demand-services. Does the media audience think they will continue their subscriptions to the services, and if so - why? If not, how will they consume media if not via on demand-services? We conducted an online survey where 243 individuals participated and found out that our respondents indicated to continue their subscriptions because of the quantative content the service offers. Although our result indicated that the people who now are subscribing on an on demand-service will continue to do so - the majority of our respondents showed that they would turn to illegal filesharing and streaming if they, for any reason, would cancel the on demand-subscription.

  • 178.
    Gustafsson, Frida
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Bylund, Fredrika
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Samtalet på Facebook : En studie om IKEA Sveriges kommunikation i sociala medier2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction

    In this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. In this study we analyze IKEA Sweden and their use of social media on the national market, where focus lies upon IKEA Sweden Facebook-page. The study intends to find out how the company uses social media as a marketing and communication tool and also analyzes the relations and conversations that occur on the Facebook-page.

     

    Purpose and research questions

    The purpose of the study was to gain a deeper understanding of how a large Swedish company as IKEA has chosen to use social media and how it's perceived by them. We also intended to find out how IKEA Sweden uses social media in their daily work and how the company communicates through this media channel. The research questions for this study were: how does IKEA Sweden use social media and in what purpose? How does IKEA Sweden want their communication on Facebook to look like and how do they really communicate? What are the employees at different levels view of the company's use of social media? How do they see the development of social media, in general and for the company?

                         

    Methodology

    We are using semi-structural interviews and text-analyzing as qualitative methods.

    We chose to do a text-analysis of IKEA Sweden's Facebook page where relationships, interactions, intertextuality and coherence where viewed upon. Semi-structured interviews have been used with five respondents who therefore represented IKEA Sweden in this study.

     

    Theoretical perspective

    We present a number of different theories to give the reader a greater insight into the relationship between scientific media theories and its application in how companies communicate through social media. To further enhance the reader's understanding of the material presented in this study we describe how we attach these theories to this study and why we found them relevant.

     

    Conclusions

    IKEA Sweden has a vision to strengthen relations with their consumers and to market themselves on Facebook. They want to create an image of themselves as transparent, available and honest in the dialogue and managing feedback from their consumers. IKEA Sweden use social media as a supplement to tradition marketing and consumer service. We have been able to discern certain awareness in our respondents of the fact that companies are increasingly encroaching on their consumers' private spaces, which may affect the company's presence in social media in the future. 

  • 179.
    Gustafsson, Linnea
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ahmeti, Mergimtare
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vi alla ler på samma språk..: En studie om hur kultur skapas med kommunikation och interaktion i kvinnoföreningen Olivia.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 180.
    Gustafsson, Stina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Högberg, Therese
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    “In the footsteps of globalization”: A media ethnographic study about Ethiopian journalism students’ perceptions about television’s influence on their identities and on cultures in Ethiopia.2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a media ethnographic bachelor thesis. It examines journalism students at Bahir Dar University’s perceptions about how television can influence their identities but also cultures and lifestyles in Ethiopia in general. Ethnographic observations, time-use diaries, group interviews and individual interviews were used to gather data. However, the individual interviews are our main method.

    Our results showed that the journalism students believe that television influence them in various ways: their way of dressing and looking, acting, thinking and being. They also believe that televisions’ ability to change their identities in a bigger context means that cultures and traditions in Ethiopia are changing. The journalism students talk about different phenomenons that have arisen in Ethiopia during the last years, for example homosexuality, new techniques and appliances and new kind of clothes and food. And they say that they believe these phenomenons have arisen in Ethiopia because of media globalization.

  • 181.
    Gustavsson, Johanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sjögren, Andrea
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    “We have got this wrong”: En kvalitativ fallstudie av H&M:s kriskommunikation på deras sociala medier i fallet om ”coolest monkey in the jungle".2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Prior research has pointed out the importance of companies attending social media during company crises. Though limited studies have examined how crisis communication stands on social media platforms during real organisational crises. Done by a qualitative textual analysis conducted through official statements from H&M:s Facebook posts, Twitter posts and Instagram posts for this case, this study aims to explore how the crisis communication for H&M stood during their crisis “coolest monkey in the jungle” in January 2018 to see how H&M used effective crisis communication strategies. The textual analysis is used to study how the empirical material reveal recurrent strategies from Image repair theory together with the rhetorical concept of ethos pathos and logos. Based on prior research for crisis communication mainly made through case studies we use the same design which has been proven successful. Findings suggested how H&M regularly were using recurrent strategies from Image repair theory and the rhetorical concept in their crisis communication in this case. The outcome of this study shows an example for how crisis communication on social media can be and how effective crisis communication strategies can be used on social media.

  • 182.
    Gustavsson, Ninni
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Diabetes: en mindre betydelsefull och ospecificerad fråga på dagordningen.: En undersökning om hur fyra svenska morgonutgivna dagstidningar sammantaget gestaltar diabetes, oavsett sjukdomstyp.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med undersökningen är tvådelat och avser för det första att bidra till och bredda den befintliga internationella kunskapsbas som finns på gestaltningen av diabetes, oavsett sjukdomstyp, i tryckta dagstidningar. För det andra syftar studien till att lyfta mediernas dagordnings- och gestaltningsmakt och reproduktion av uppfattningar i samhället gällande diabetes som ett samhällsproblem samt hur medierna därigenom påverkar den allmänna opinionen rörande politiska beslut. Undersökningen har utgått ifrån en kvantitativ innehållsanalys med en samlad empiri bestående av totalt 242 analysenheter från Sveriges fyra största morgonutgivna dagstidningar; Dagens Nyheter, Göteborgs-Posten, Svenska Dagbladet och Sydsvenskan. Materialet har sedan analyserats med hjälp av centrala medie- och kommunikationsvetenskapliga teorier om dagordning och gestaltning med ingående begrepp som orientering, prioritetsöverföring, attribut, objekt, olika dagordningar och perspektiv på gestaltning. Undersökningens resultat visar att det finns en generell otydlighet och spridning i hur diabetes sammantaget gestaltas i tre teman, uppdelat på sammanhang, diabetestyper och aktörer. Sjukdomen gestaltas huvudsakligen som en bisak i texten och det görs överlag ingen skillnad mellan olika diabetestyper, resultat som kan liknas vid tidigare forskning på samma tema. Trots att sjukdomen rimligen skulle utgöra ett relevant objekt, sett till sjukdomens utbredning i Sverige, framgår det i undersökningen att de utvalda tidningarna lyfter diabetes som en mindre betydelsefull och ospecificerad fråga på dagordningen. Tidningarnas oförmåga att gestalta sjukdomen som en betydelsefull fråga kan få långtgående konsekvenser för individ och samhälle, där medierna reproducerar felaktiga föreställningar, snarare än hjälper medborgarna att orientera sig i komplexa samhällsproblem.

  • 183.
    Göransson, Alice
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Eke-Göransson, Ellinor
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    En drakes bildval: En semiotisk bildanalys av Aftonbladets bildval på webben och i den tryckta tidningen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate the image selection in the swedish newspaper Aftonbladet during three daysWe wanted to know what kind of images Aftonbladet choosed to publish in the printed newspaper and in the corresponding articles on the web. Through a semiotic image analysis we were able to analyze what images Aftonbladet choosed to publish and what the images signaled. We were also looking for differences and similarities in the image selection so we compared what kind of different images the newspaper where using on the web and in the printed newspaper.

    We analyzed three  pages from two newspapers in June, and the associated web articles, which gave us a total of 50 photos to analyze.

    Through the analysis we found that most of the images could speak to the observer's pathos, that is, emotions. The result also showed that Aftonbladet used more sensational journalism on images of people in the printed newspaper compared to the web. The similarities we found mainly concerned that there were many of the images that were the same on the web and the printed newspaper. The differences we found mainly concerned that there were many more images on the web than in the printed newspaper and the pictures were also much bigger at the website. We hope that our study will provide an in-depth understanding of the importance of the image in the news context and contribute to the journalistic research field.

  • 184.
    Göransson, Josefine
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den starka kvinnan och den manliga mannen: En analys av svenska artisters framställning i Dagens Nyheters artiklar2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study I have examined how Swedish artists are portrayed in the Swedish newspaper Dagens Nyheter. I have been using a critical discourse analysis to analyze twelve articles, whereof six interviews with female performing artists and six with male performing artists.

    The main findings show that the journalist mostly describes the artists in ways that can be seen as normative for the female and male gender. The female artists are described  as strong and caring about relationships, while the majority of the male artists are described as brave and tough. Both the female and male performing artists are described as outreach and people who are not affraid to express themselves. 

  • 185.
    Hallberg Sevholt, Christoffer
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Asserbäck, Christoffer
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Inte en svarting till: En kvantitativ innehållsanalys av stereotyper inom svensk sportjournalistik.2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 186.
    Haller, André
    et al.
    University of Bamberg, Germany.
    Holt, Kristoffer
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Paradoxical populism: how PEGIDA relates to mainstream and alternative media2018In: Information, Communication and Society, ISSN 1369-118X, E-ISSN 1468-4462, p. 1-16Article in journal (Refereed)
    Abstract [en]

    The distrust of mainstream media expressed in the slogan ‘the liar press’ (‘Lügenpresse’) is often used as an example of a populist, anti-establishment attitude that is currently winning terrain throughout the Western world. In combination with the rise of alternative media (especially online), it poses a serious challenge for ‘old media’. But how do those who are most suspicious and critical relate to the mainstream media in their own media channels? In this article, we have compared the official Facebook pages of the PEGIDA movement in Germany and Austria, in order to describe their use of references to traditional/mainstream and alternative media. The results indicate that references to mainstream and alternative media are distributed almost equally. Furthermore, when there are references to mainstream media, they are generally of an affirmative nature. These findings are relevant for the debate about cyberbalcanization, echo chambers, filter bubbles and the impact of alternative media on public discourse.

  • 187.
    Haller, André
    et al.
    Bamberg university, Germany.
    Holt, Kristoffer
    Gulf University for Science and Technology, Kuwait.
    de la Brosse, Renaud
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    The 'other' alternatives:: Political right-wing alternative media2019In: Journal of alternative and community media, Vol. 4, no 1, p. 1-6Article in journal (Refereed)
    Abstract [en]

    This special issue of the Journal of Alternative and Community Media presents five articles that examine right-wing alternative media from different countries and contexts: Brazil, the United States, Germany and Finland. They focus on different aspects of a phenomenon that has come to the forefront of public debate in recent years, due to the many apparently successful alternative media enterprises that can be characterised as conservative, libertarian, populist or far to extreme right wing on a political scale. While there has been much (and often heated) public debate about this, researchers tend to lag behind when it comes to new trends, and a transient and rapidly changing media landscape. The articles in this special issue are therefore especially valuable, since they all provide empirically grounded perspectives on specific cases that illustrate different parts of a large puzzle that is in much need of illumination. This special issue is of use not just to communication research, but also to the public debate on disinformation on the internet.

  • 188.
    Hallin, Gustaf
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Kvinnlig idrottare” eller bara idrottare?: En kvantitativ studie – Stereotyper och könsmönster i svensk sportjournalistik2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    My ambition with this study is to seek clearance in how the media shape male and female floorball players in Sweden. I´ve used a quantitative content analysis for that purpose.

    One of my main questions was with which attributes female or male players gets ascribed.

    I studied over 300 articles in Swedish newspapers Aftonbladet and Expressen. 194 articles were mainly about male players, and 112 articles were about female players. Eighteen articles couldn´t be defined, and fall under that variable. A total of 323 articles were found.

    I found that female players are more discriminated in terms of speaking directly in the article. The male players were more represented in the articles, with own quotes.

    One interesting thing found was that objectification is a rare thing on these platforms. If anything is to be said regarding that, it´s the fact that male players are more subject to objectification. But the results were so few, that it would be unwise to make a big deal out of it.

    Also interesting is that male players more often are mentioned as “athletes” and female players are more often mentioned as “people” or just “persons”. They are described with their name. But, female players are at the same time also more often than the male players, described with qualities as players and with achievements that follows with those skills.

    Another result was that male players all together, gets more space in the media, than the female players. Due to the fact that the male players gets a lot more articles, and also more pictures, if you look at the code-scheme.

  • 189.
    Hallén, Mattias
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lööf, Oskar
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Everybody was kung fu fighting”: En studie om hur den kinesiska kulturen representeras i tecknad film2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Animated movies have had a big impact in the film business all over the world. A lot of

    these films are mainly produced for a younger audience, which leads to a greater

    responsibility to show a legitimate worldview. Children do not have the same ability of

    critical thinking as an adult, and that is why it is vital in such movies. In this study, we

    have examined the movies Kung Fu Panda and Mulan to see how the Chinese culture is

    represented, having in mind that the relation between East and West have been, and in

    some ways still are strained. We have examined whether there have been any postcolonial

    elements such as cultural myths, orientalism, ethnocentrism and stereotypes,

    originated from the field of cultural studies. Based on a three dimensional analysis, we

    have looked at the films’ structure, the context and the socio-historical context. The

    study concluded that the Chinese culture is often represented in a somewhat

    stereotypical way and with symbols associated with Asia and its culture but the movies

    also includes certain Western elements.

  • 190.
    Hamnevik, Anna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Persson, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Upholding the code of ethics during censorship: A qualitative study of strategies used by Thai journalists under the pressure of the military government2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to determine whether the interviewed journalists and reporters

    in Thailand are able to uphold their code of ethics while under the censorship implemented military rule since May 2014. The research is based on 9 empirical interviews with journalists and reporters working in Bangkok, one informant interview, and 9 surveys conducted in the end of the empirical interviews. The theoretical framework of this study is based on McQuail’s Normative Theory of Media and Society, McQuail’s Theory of Pressure and Demands in media organizations and Friedmann’s (Dis)Empowerment model.

    The research shows that the journalists and reporters have trouble maintaining their code of ethics while working under censorship and military rule, and the majority of them feel the need to self-censor in order to be able to do their work. The interviewees claimed that the pressure to self-censor came both from business, arguing that economic pressure is the reason for self-censorship, as well as from the military government’s restrictions, claiming to not want any troubles with the government as the reason for self-censorship. We conclude that there is a gap between theory and practice that hinders improvement of livelihood and empowerment in the Thai society. This is further confirmed in our created model on external influence. 

  • 191.
    Hanna, Nilsson
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Jennie, Dahlqvist
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Framgångsrika kvinnors kommunikativa strategier: En kvalitativ intervjustudie om kommunikativa strategier vid interpersonell kommunikation mellan högt uppsatta kvinnor och deras manliga kollegor 2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Women are being elevated into more leadership roles in society - roles that have long been primarly held by men. Women are also rising within male-dominated professions, and recent studies indicate that more women are being placed in key management positions. In order to gain credibility in leadership, women must find a management style that exudes authority, but also corresponds with the expectations of appropriate female behavior within masculine organizational contexts.

    In examining women in roles that are traditionally held by men, we conducted an interview-study to investigate and analyze the communication strategies of female managers in male-dominated companies. The study included analysis of communication strategies used by women as compared to their male colleagues. We note that research in this area has previously been done, but there has been a fairly limited focus examining only female communication strategies. Our study shows that the women use a variety of communication strategies, rather than a single strategy, and the main conclusion we can draw is that the women are proficient in changing communication strategies and methods depending on their audience. The study also shows an unexpected fact that goes against the published research on female communication in typically male dominated roles: Women in male-dominated professions choose to take on the communication style of men, using straight, simple and factual communication, rather than detailed, less direct communication styles generally associated with women.

  • 192.
    Hansson, Anton
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Marjomaa, Josefin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Genus i ekonomijournalistik: En kvalitativ studie om gestaltningen av manliga och kvinnliga chefer i Di Weekend2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A qualitative study aimed at examining how business executives get portrayed in economy journalism from a gender perspective. The study aspired to explore possible differences and similarities in the portrayal of male and female executives. We investigated a selection of 12 feature-styled portraits of male and female business executives from swedish financial magazine Di Weekend. By using framing analysis the text was deconstructed and consequently reconstructed into the most salient frames extracted from the analysis. The frames identified were the competitive person, the self-made person, the mentor, the family, the question of competence and the question of equality. Within these frames, we identified several aspects where the journalistic representation differed between male and female subjects. We found that male subjects were portrayed as confident, natural leaders and career-oriented providers for their families. Female subjects were to a greater extent portrayed as doubtful, ideology-driven, maternal caretakers. The importance of competitiveness, as well as the presence of mentors, were found with both genders. However, male subjects were portrayed as equals in regard to their mentors, whereas female subjects as more dependent and inferior to their mentors.

  • 193.
    Hansson, Caroline
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Blixt, Stina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Man får allting gratis liksom": En kvalitativ studie om ungas medieanvändning med avseende på samhällsinformation2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: In today’s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.

    Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.

    Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.

    Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information. Facebook offers easily accessible information and also expose the information, which our respondents prefer. Through this study we found that young individuals expect information to be easily accessible and want to be exposed to it. We also found that young individuals find it important to be able to participate in public media-channels. In conclusion we found that social-media channels are the most used and preferred channels by young individuals when it comes to civic information. 

  • 194.
    Hansson, Jessica
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nordquist, Emelie
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den normbrytande kvinnan: En kvalitativ undersökning om hur gärningspersoner representeras olika i tre tidningar utifrån genus2019Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study was to examine how tree newspapers covered the murder of Arboga and the murder in Byxelkrok. The questions examined were: how news journalism attributes crime-cases depending on gender and what kind of similarities and difference’s are at work between how a female or male perpetrator is represented in the evening press versus the local press. We made a discourse analysis of 43 articles from different time periods depending on the case. The result shows that the female criminal is more judged and more personal represented by the media then the male criminal. The digital press, both at the local and the national levels shows a difference in reporting depending on the case. Regarding the female perpetrator the local press became more sensational than they usually are when it comes to news reporting and included more details in the particular case. Regarding the male perpetrator the local press were more subjective and were careful about the information that they gave out to the public, but the national press gave out information same as they usually do.

  • 195.
    Hansson, Linnea
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ansträngt läge: En studie om hur Migrationsverket, Polisen och Malmö stad framställs i Sydsvenskans rapportering om flyktingkrisen hösten 20152016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna undersökning beskriver hur mediebilden av Migrationsverket, Polisen och Malmö stad sett ut i rapporteringen om flyktingkrisen i tidningen Sydsvenskan under hösten 2015. Syftet med undersökningen är att beskriva hur respektive myndighet framställs i Sydsvenskans rapportering samt att lämna ett bidrag till forskningen om mediernas rapportering vid kriser.Undersökningens metod är kvanitativ innehållsanalys i kombination med kritisk diskursanalys. I urvalet ingår 100 artiklar om flyktingkrisen under perioden september till december 2015. Artiklarna som analyserats handlar huvudsakligen om tre händelser; Malmömässan som tillfällig ankomsthall för flyktingar, ID-kontrollerna vid Danmarksgränsen och ensamkommande flyktingbarn.Myndigheternas framställning i medieinnehållet är fragmenterad; samtliga anges ett positivt aktörsbehandlingsindex men de utsätts också för negativ kritik, både internt och externt. Migrationsverket behandlas övervägande neutralt i rapporteringen och fick stort utrymme att själva komma till tals, och beskrivs som en myndighet som påverkats av externa faktorer och som en problemlösande kraft i situationen på Malmömässan.Polisen behandlas också till största delen neutralt och beskrivs som en myndighet som på grund av externa faktorer och bristande resurser inte kan utföra sitt uppdrag med ID-kontroller vid Danmarksgränsen, och blir snarare en del av problemet än dess lösning.Malmö stad kritiserar externa aktörer i större utsträckning än de andra myndigheterna, framförallt för den ojämna ansvarsfördelningen i mottagandet av ensamkommande barn. Rapporteringen ger mer utrymme för tolkningen att Malmö stad är ansvariga för barnen och framställs som den viktigaste aktören för problemets lösning. Problemen som utmålas i rapporteringen om respektive myndighet utmanar bland annat idéer om det svenska välfärdsystemet, myndigheternas makt och strävan efter kontroll samt föreställningar om sociala skyddsnät.

  • 196.
    Hansson, Sofie
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kommunikatören: en svårlegitimerad expert: En studie om kommunikatatörens yrkesfält och yrkesroll.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studiens syfte är att undersöka hur kommunikatörens yrkesfält och yrkesroll tar sig uttryck genom kommunikationschefers konstruktion av detta fält, denna roll och möjliga faktorer som inverkar på dessa. Undersökningen präglas av en konstruktivistisk ståndpunkt och är baserad på sju semistrukturerade intervjuer med yrkesverksamma kommunikationschefer. Empirin har behandlats med hjälp av teoretiska verktyg som fältteorin (Broady 1991) och expertsamhället (Alexius et. al 2012). 

    Studiens resultat visar att kommunikatören vinner allt mer gehör i organisationen för sin breda kommunikationsexpertis. Trots detta har kommunikatören svårt att befästa sin roll och vinna legitimitet i organisationen; kommunikatören och organisationens medarbetare framstår i vissa fall tilldela rollen olika betydelse. Det finns tro på en professionalisering av yrkesfältet, samtidigt kräver den flerdimensionella verksamheten kompetenser från flera olika yrkesfält. Exempelvis det journalistiska yrkesfältet, vilket konvergerar allt mer med kommunikatörens fält. Detta medför svårigheter för att kunna uttala sig om ett enat yrkesfält och en möjlig professionalisering. Utifrån det senmoderna samhällets villkor framstår det mer relevant att se kommunikatören utifrån begreppet expert, vilket talar för en värdefull men bred expertis inom ett specifikt kunskapsområde. 

  • 197.
    Hasani, Amila
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Marinoni, Sandra
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”What’s the difference between men and women?”: En studie av genusporträttering i TV-serien The Walking Dead2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to find out how gender roles are portrayed in the series The Walking Dead. Using a quantitative content analysis where every episode of The Walking Dead was analyzed the study shows gender role portrayal in the everyday activities done by the characters. A qualitative study based on a semiotic analysis was also executed where focus lies on analyzing the characters attributes and their trait of character. The result shows that the series maintains a stereotypical representation of men and women. The men take on the typical “manly” work and the women do the majority of the domestic work. The killing of zombier and humans are mostly done by the men in the series. Their trait of character also shows a stereotypical gender role representation where the men are portrayed as tough, fighters, protectors and providers. The women on the other hand are more weak, sensitive and dependent. 

  • 198.
    Hedberg, Amanda
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Rindhagen, Julia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    “– Om vi kommer till Sverige ...Där är vi välkomna, visst?”: En kvalitativ studie om hur representationen av flyktingar har förändrats över tid i genren reportage i Aftonbladet.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Author: Amanda Hedberg & Julia Rindhagen  

    Title: “If we come to Sweden ...Will they welcome us?” A qualitative studie of how the representation of refugees have changed over time in the genre reportage in the newspaper Aftonbladet.

    Location: Linnaeus University 

    Language: Swedish 

    Number of pages: 41

    The aim of this study was to examine if there were any differences in how the swedish newspaper Aftonbladet represented refugees over time. The main question examined was: How do the newspaper Aftonbladet represent refugees in the genre reportage over time? We added three more questions in order to get a more precise result. The questions were: Which discourses were found in the years 1995, 2005 and 2015, were there any differences or similarities? Have the representations of the actors of the text changed?  How can the texts contribute to stereotypes of refugees in order of the postcolonial theory with focus of “us” and “them”? 

    We made a critical discourse analysis of 15 reportages over time. Five reportages of three different years; 1995, 2005 and 2015. The result showed that Aftonbladets representation of the refugees over time in the genre reportage had an up going curve in the focus area of “us” and “them”. Through all the examined years, the refugees were described as victims. In 2005 Aftonbladet started to represent the refugees as “the others” and in 2015 the refugees started to be described as “a threat”.

  • 199.
    Henningsson, Sandra
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Aldebert, Ida
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    The Power of Influencers: Instagramanvändares syn på influencers och influencer marketing2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It is now increasingly common for companies to communicate with their consumers via influencers and in recent years it has become one of the most successful marketing tools for companies. Influencers do not only have the power to influence hundreds of thousands of people at the same time, but previous research has also shown that they are credible and reliable marketers. Influencers are seen as the marketers of the future. This research investigates the audience’s view on influencers and influencer marketing with several theoretical perspectives as a basis. Semi-structured interviews were conducted with eight experienced Instagram users and the research findings show that influencers can be defined in different ways and have different meaning for different people. They are also considered to be a source of great influence. The findings also show that the view on influencer marketing is relatively negative and that influencers, with the exception of some, are not particularly credible as marketers. Furthermore, we discuss several factors that may affect the credibility of an influencer.

  • 200.
    Henriksson, Sofie
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Eklund, Linda
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Gränser på sociala medier: Hur svenska universitet och högskolor sätter upp gränser för sina anställda på sociala medier 2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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