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  • 301.
    Broberg, P
    et al.
    Department of Business Administration, School of Economics and Management, Lund University.
    Tagesson, T
    School of Business and Engineering, Halmstad University.
    Collin, Sven-Olof Yrjö
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    What explains variation in voluntary disclosure? A study of the annual reports of corporations listed on the Stockholm Stock Exchange2010In: Journal of Management and Governance, ISSN 1385-3457, E-ISSN 1572-963X, Vol. 14, p. 351-377Article in journal (Refereed)
    Abstract [en]

    The demand for information and transparency from listed corporations

    has recently increased. In spite of an increased demand for mandatory disclosures

    from regulators, corporations choose to voluntarily disclose additional information

    in order to satisfy demands from the capital market. However, the extent and

    content of information in those voluntary disclosures vary across corporations. The

    aim of this study is to explain the variation in the content of information in voluntary

    disclosures by listed corporations. The analyses are based on data collected

    from 431 annual reports from corporations listed on the Stockholm Stock Exchange

    during the years 2002 and 2005. The findings support explanations from agency

    theory and positive accounting theory that size and the debt ratio are positively

    correlated with the content of information in voluntary disclosures. Corporations

    with a high share of management ownership disclosed less information than corporations

    with a low share of management ownership. The study also shows that

    variations in voluntary disclosures can be explained by factors derived from institutional

    theory and ‘international capital market pressures’. The results indicate that

    foreign ownership and international listing to some extent have a positive effect on

    the content of information in voluntary disclosures. Industry was another factor that

    had a significant influence on voluntary disclosures. One important finding is that

    regulation to some extent can stimulate voluntary disclosures; our results did not

    indicate an ‘unintended chilling effect’ due to too much regulation. In general, the

    corporations disclosed more voluntary information after the introduction of IFRS.

  • 302. Broberg, Pernilla
    et al.
    Collin, Sven-Olof Yrjö
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Tagesson, Torbjörn
    Axelsson, Monika
    Schele, Charlotta
    Why reduce profit? – Accounting choice of impairments in Swedish listed corporations?2011In: International Journal of Accounting and Finance, ISSN 1752-8224, Vol. 3, no 1, p. 49-71Article in journal (Refereed)
    Abstract [en]

    Positive accounting theory and institutional theory are used in

    conjunction in order to explain accounting choice. The theory is applied on

    IAS 36 (impairment of assets), and tested on a sample of listed Swedish

    corporations. We find that the choice is mainly induced by agency and general

    business factors and to a slighter degree by institutional factors. Especially, we

    find that institutional influence will be stronger when it is in the interest of

    important stakeholders; that impairments can be used as a mean of signalling

    trust to absent owners and that the institutional element of tradition cannot be

    tested separately from the agency element of opportunism.

  • 303.
    Broman, Kristofer
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Fransson, Emil
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Artisters identitet och image - ett varumärkesperspektiv2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Artists’ identity and image – a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:

     Identity and image when people are viewed as brands

     What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands

     How artists identity and image can be highlighted, shaped, influenced and how it can change

    In this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject. The essay has been characterized by an abductive approach. The collected empirical material consisted of seven interviews with people who have good insight into the music business and/or brands. Six of these interviews were made face-to-face and one of them was implemented by email. The study has shown that it is more common today to consider artists as brands. It has also become more common to think “outside the box” when record sales are no longer the obvious source of income. It is important that artists find their unique basis that imbues everything they do to create a unified and strong brand.

    Download full text (pdf)
    fulltext
  • 304.
    Broo, David
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mobiltelefoni - en djungel för konsumenterna: Vilka faktorer påverkar valet av mobiloperatör? 2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This is a master thesis within the field of marketing written at the Economic institution on the Linnaeus University in Växjö, 4FE03E, spring 2011.

    Author:

    David Broo

    Tutor:

    Sarah Philipson

    Title:

    Mobile telephony – a jungle for the consumers. Which factors affect the choice of mobile network operator?

    Purpose:

    Purpose of this essay is to explore which factors that affect the Swedish consumer’s choice of mobile network operator. A part of the purpose is also to explore which factors that affect the loyalty to their mobile network operator.

    Research question:

    Which factors affect the Swedish consumer’s choice of mobile network operator?

    Method:

    The theoretical material consists of literature and scientific articles. The empirical part was conducted by four focus groups with a total of 20 students from Linnaeus University in Växjö, and from electronic sources, various trade press and journals.

    Conclusion:

    Safety, coverage and price are key factors in consumer’s selection of mobile network operator. It seems that the mobile network operators do not differentiate themselves sufficiently. Ethical values, freedom and flexibility are factors that could contribute to a clearer differentiation of the brands of the mobile network operators. Currently consumers are loyal to their mobile network operator because of they do not consider it worthwhile to change. They are instead seeing the industry as "a jungle" and are therefore loyal.

    Keywords:

    Brand name, consumer’s, loyalty, mobile network operator, consumer behavior

    Download full text (pdf)
    fulltext
  • 305.
    Brossault, Romain
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jaussoin, Rémi
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Interim Management2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The economic context changes, companies adapt and recruitment evolves. As future managers and leaders, or simply new actors in the working environment, this is our duty to be aware of the demand of the market. The economic situation has a huge impact on the recruitment and this more so in a crisis period (Aswegen, 2009). In order to respond of the need of flexibility, facing crisis situation or simply facing the need of change, Interim Management seems to correspond to this request or is at least one of the tools that companies can take into consideration.

    During the previous phase of our thesis, we realized that only a few people were aware of this promising concept of management. It became a challenge for us, we wanted to know more about this topic and to write a paper in order to share the knowledge that we would gather through the process of depicting this emerging phenomenon called „Interim Management‟ while remaining objective.

    During our research and interviews, we met recruitment consultants, Interim Managers, and corporate human resources directors; all of these meetings helped us to understand companies' needs and what they expect when hiring Interim Managers. Our thesis aims at explaining and depicting the emerging concept of Interim Management in order to give our vision of the reality.

    Download full text (pdf)
    FULLTEXT03
  • 306.
    Browall, Nils
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Politis, Andreas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sinnesmarknadsföring: En observationsstudie över kundbeteendet på OnOff i Kalmar2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vi valde att skriva vår C-uppsats om sinnesmarknadsföring och hur detta påverkade kundernas

    agerande i butiken. Vi såg detta ämne som väldigt intressant och något som låg rätt i tiden. Att

    sinnesmarknadsföring sedan är ett nytt ämne vilket är hyfsat outforskat gjorde oss ännu mer

    intresserade inom detta område. När vi undersökte detta ämnet närmare framgick det att vi inte

    kunde se några direkta undersökningar om hur sinnesmarknadsföring påverkade kunderna utan

    vi hittade endast litteratur där författarna förklarade hur det fungerade. För att se om denna nya

    strategi inom marknadsföring påverkade kunderna valde vi att genomföra ett experiment på

    OnOff i Kalmar för att sedan utföra observationer på de kunder som gick in i butiken. Först

    ändrade vi ingenting i vår undersökningszon utan vi observerade endast hur kunderna vanligtvis

    agerade i området. I våra observationer av kontrollgruppen framgick det att väldigt få

    uppmärksammade teven och hemmabiosystemet som var placerade i zonen.

    När vårt experiment genomfördes implementerade vi olika sinnesstimuli i zonen med hjälp av

    doftvärmeljus som spred en vaniljdoft i undersökningszonen. För att stimulera synen och

    hörselsinnet valde vi att visa filmen Avatar där ljud och bild är en stor del av filmen vilket vi

    tyckte passade bra in för att visa kunderna vilken kvalité det var på produkterna. Vi valde även

    att flytta på produkterna för att göra dem mer tillgängliga för kunderna. När vi genomförde

    observationer på experimentgruppen framgick de tydligt att flertalet av kunderna som gick in i

    butiken uppmärksammade produkterna. Utifrån detta konstaterade vi att implementering av

    sinnestimuli var något som påverkade kunderna och hur de agerade i butiken. Vi menar vidare att

    sinnesmarknadsföring är något som fler butiker skulle tjäna på att arbeta med då kunden

    uppmärksammas av produkterna. Med denna marknadsföringsstrategi skapas även en interaktion

    mellan företaget och kunden vilket är viktigt för att få en god relation med varandra.

    Download full text (pdf)
    FULLTEXT01
  • 307.
    Brun, Sandra
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stark, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Traditionell paketresa eller flexibel paketering?: -en kvalitativ studie om charterresans framtid2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Charterresor har under en lång period varit och är fortfarande en populär reseform bland turister. Internet har medfört att tillgängligheten för turister att själva paketera sin resa har förenklats, vilket bidrar till ett mer flexibelt resande. Utvecklingen av nya reseformer har medfört att forskare börjat frågeställa charterresans framtid och tror att den kommer att bli utkonkurrerad av andra reseformer. Syftet med uppsatsen var att undersöka charterresans framtid och vilka faktorer som påverkar reseformens framtid. För att kunna besvara frågeställningen har en kvalitativ studie genomförts, där sex stycken intervjuer med aktörer inom resebranschen utförts. Uppsatsens resultat visar att svenska charterarrangörer påverkats av den teknologiutveckling som skett. Utvecklingen har förändrat distributionen av resan samt skapat en ökad konkurrens på marknaden. Charterarrangörerna visar på en ökning bland antalet resenärer och ser att en sådan utveckling kommer att fortsätta. Det finns många interna och externa faktorer som kommer påverka reseformens framtid men en stor del av Sveriges invånare kommer även i framtiden att efterfråga sol, bad och avkoppling under trygga former.

    Download full text (pdf)
    FULLTEXT01
  • 308.
    Brunbäck, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Larsson, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Media, en del i utvecklingen av hållbarhetsredovisningen?: -   En studie med fokus på hållbarhetsredovisningens utveckling och mediernas påverkan2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Titel:      Media, en del i utvecklingen av företagens hållbarhetsredovisning?

    -       En studie med fokus på hållbarhetsredovisningens utveckling och mediernas påverkan

     

    Författare: Malin Larsson och Anna Brunbäck

     

    Handledare: Andreas Jansson         Examinator: Sven-Olof Yrjö Collin

     

    Utbildning: Examensarbete, Civilekonomprogrammet –Ekonomihögskolan vid Linnéuniversitetet, redovisning, 4FE03E

     

    Bakgrund: Idag är redovisning av hållbarhet vedertaget hos många företag och fler och fler företag väljer att frivilligt redovisa sitt hållbarhetsarbete. Ökningen av hållbarhetsredovisningen kan ses som ett sätt för företagen att tillmötesgå det ökade trycket i samhället på hållbarhetsfrågor. Samhällets förväntningar på företagen kan enligt Agenda Setting Theory påverkas av vilka frågor som uppmärksammas i media.

     

    Syfte: Syftet med studien är att förklara utvecklingen av hållbarhetsredovisning över tid det senaste decenniet i börsnoterade större bolag. Fokus ligger speciellt på om de samhälleliga förväntningarna utifrån medias rapportering påverkar omfattningen och innehållet i företagets hållbarhetsredovisning.

     

    Metod: Studien har utgått från en deduktiv ansats där hypoteser formulerats utifrån befintliga teorier. Den kvalitativa delen är baserad på fallstudier där intervjuer och granskning av års- och hållbarhetsredovisningar genomförts. I den kvantitativa delen tillämpades en longitudinell design.  En innehållsanalys har genomförts där det empiriska materialet har samlats in från börsnoterade bolag på Nasdaq OMX Large Cap listans års- och hållbarhetsredovisningar samt från rikstäckande tidningar.

     

    Resultat/Slutsatser: Företagens redovisning av hållbarhetsområdena socialt, miljö och ekonomi via års- och hållbarhetsredovisningar har ökat över tiden. Även i media har en ökning av rapporteringen kring dessa ämnen skett. Från 2002 till 2010 har redovisningen gått från att främst vara fokuserad på miljö till att ha en jämnare fördelning kring hållbarhetsområdena. Det finns även ett samband mellan medias rapportering i tidningar och företagens omfattning av hållbarhetsredovisningen. Dock finns inget som tyder på att det finns ett signifikant samband mellan medias rapportering och innehållet i företagens hållbarhetsredovisningar. Av de olika faktorer som har undersökts har storlek, bransch, ägarstruktur och tid en påverkan på hur starkt sambandet är mellan medias rapportering och företagens omfattning av hållbarhetsredovisningen.

     

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    Media, en del i utvecklingen av hållbarhetsredovisningen?
  • 309.
    Brundin, Ethel
    et al.
    Internationella handelshögskolan.
    Johansson, Anders W.Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.Johannisson, BengtLinnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.Melin, LeifInternationella handelshögskolan, Jönköping.Nordqvist, MattiasInternationella handelshögskolan.
    Familjeföretagande: affärer och känslor2012Collection (editor) (Other academic)
  • 310.
    Brusquini, Jakob
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Eneqvist, Tom
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    K2-regelverket: En studie om upplevelserna2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund:

    Sedan år 2004 har Bokföringsnämnden arbetat med det så kallade K-projektet. Projektet innebär att företagen delas in i fyra olika kategorier (K1-K4) och att samlade regel-verk skapas för de olika kategorierna. Förhoppningen med K-projektet är att redovisningsar-betet ska underlättas. K3 kommer att vara huvudalternativet för företag som upprättar årsre-dovisningar och regelverket för årsredovisning med K2 innehåller förenklingar som mindre företag frivilligt får tillämpa istället för de mer avancerade reglerna i K3.

    Problem:

    Vi har identifierat en valsituation som ansvariga på mindre företag står inför. Valet står mellan att antingen invänta K3-regelverket eller att byta till K2-regelverket. Problemet för personerna i valsituationen är att de saknar upplevelser av både K2-regelverket och K3-regelverket eftersom de ännu inte har använt sig av regelverken. De har således ingen uppfatt-ning om huruvida K2 är ett förenklat regelverk eller inte. Det innebär att de ska grunda sitt val på obefintliga erfarenheter.

    Syfte:

    Syftet med vår studie är att beskriva hur personer som arbetar på redovisnings-/revisionsbyråer upplever K2-regelverket. Vi vill utifrån personernas upplevelser ta reda på och redogöra för vilka företag det lämpar sig att använda K2-regelverket.

    Metod:

    Studien bygger bland annat på primärkällor i form av åtta stycken intervjuer med personer som arbetar på olika redovisnings-/revisionsbyråer i Sverige. Studien är utförd på ett kvalitativt sätt och våra respondenters delgivelser är av stor vikt för studien. Sekundärkällor som har använts i studien består av litteratur, regelverk, artiklar samt information från Bokföringsnämndens hemsida.

    Slutsatser:

    En av våra slutsatser är att K2 i dagsläget upplevs som onödigt på grund av att vi ännu inte har kunnat jämföra förenklingsreglerna med huvudreglerna. Strukturen med samla-de regelverk upplevs som positivt på grund av att osäkerheten om att det kan finnas andra rekommendationer tas bort. Majoriteten av våra intervjupersoner upplever att periodiserings-arbetet underlättas i K2. En annan slutsats är att redovisningsarbetet i K2 upplevs olika bero-ende på vilken typ av företag som använder regelverket. Vår studie visar att K2 är ett lämpligt regelverk för företag som är mindre och där användarna av redovisningen är de själva och banken. K2 är också ett lämpligt regelverk för företag med få delägare.

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    fulltext
  • 311.
    Buchner, Stefan
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Concept of CSR: An empirical study of practitioners' CSR conceptions2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
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    The Concept of CSR
  • 312.
    Burmann, Emma
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Design management som framgångsfaktor för att skapa starka varumärken inom möbelbranschen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to examine how Swedish companies in the furniture business use design management as a way to gain strong brands. This topic is relevant since the competition on the market is growing and companies forces to find new ways to create strong and commercial brands. Design in companies has come to be a coordinating factor to meet the need for innovation in a changing environment. Design has a significant role in the world we live in, the choices and the companies are many, which means that the trademark in combination with a well implemented designstrategy is increasingly critical. My ambitions have been to describe how Swedish companies in the furniture business use design management and what impact it has had. To fulfill my purpose I have targeted two questions which are:

    What advantage is there when companies implement design management in brand building?

    What disadvantage is there when companies implement design management?

    For this study I have used a qualitative method, to get the empirical material I have conducted seven interviews with recognized people in the furniture business, which has given me a basis for my analysis. In the final chapters I present my conclusions of the study. I have found that design management has an essential role in furniture companies, by the way design attracts attention and adds value.

  • 313.
    Burén, Lisa
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svensson, Caroline
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vad motiverar resenärer?: -En prövning av Travel Career Pattern2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vad motiveras resenärer av? Att få nya upplevelser och fly vardagen är två motivationskategorier som gör att individer konsumerar en resa. Uppsatsen behandlar resemotivation genom att pröva teorin

    Travel Career Pattern på ett nytt segment, svenskar, och till stor del unga i åldern 0-25, och studerande på högskola eller universitet. Vi inventerar Travel Career Patterns resemotivationsfaktorer och studerar hur de motiverar resenärer. Undersökningen är utförd genom en enkät, och en analys sker av materialet för att få en bild av vad som motiverar resenärerna. Det visade sig att det finns skillnader när man prövar undersökningen på andra segment då vi fick ett annat resultat än vad Pearce fick i sin undersökning.

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    Vadmotiverarresenärer
  • 314.
    Busk, Erik
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Olsson, Peter
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Örlander, Erik
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svenska SMF i en global värld: Internationaliseringsstrategier för expansion till Indien2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Svenska SMF i en global värld Internationaliseringsstrategier för

    expansion till Indien

    Kurs: 2EB00E Kandidatuppsats VT-2012

    Författare: Erik Busk 860724 Peter Olsson 830502 Erik Örlander 861126

    Bakgrund:

    Att etablera sig på en internationell marknad har tidigare varit förbehållet främst stora företag. Men i takt med att inträdesbarriärerna har minskat har det öppnats möjligheter även för mindre företag att etablera sig på en internationell marknad och Indien är ett av de länder som lockat flest utländska företag de senaste 20 åren. Även om internationaliseringen har blivit lättare, innebär det stora risker för små och mellanstora företag, och valet av strategi och entry mode är därför mycket viktigt.

    Syfte:

    Syftet med studien är att identifiera och undersöka vilka begränsningar och möjligheter svenska tillverkande SMF har i deras internationaliseringsstrategier till Indien. I syfte att att klargöra vad som påverkat företagen i sitt val av strategin har vi valt att genomföra en fallstudie på fyra företag samt en intervju med ett MNF som alla, på ett eller annat sätt, har den indiska marknaden gemensamt.

    Metod:

    Studien har genomförts med ett kvalitativt synsätt där vi använt oss av en fallstudie på fem olika fallföretag. Den insamlade datan har sedan analyserats utifrån en tematisk analys för att på detta sätt uppmärksamma teman och mönster som varit återkommande under intervjuerna.

    Resultat, slutsatser:

    Vi har hittat indikationer på att samarbete över kultruella gränser är problemfyllda och kan vara svåra för SMF att hantera. Våra resultat pekar också på ett område inom kulturen som inte berörs av våra internationaliseringsmodeller, och det är att indierna i många fall värdesätter arbete för MNF högre än arbete för SMF - även om lönen är bättre på det senare. Slutligen kan vi också visa att det är svårt för SMF att själva kontrollera alla variabler som påverkar företaget i internationaliseringsprocessen. 

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    fulltext
  • 315.
    Bäck, Eleonore
    Linnaeus University, Faculty of Business, Economics and Design, School of Design.
    Topiaria2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    fulltext
  • 316.
    Bäcke, Louise
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hansen, Ellinor
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Linnea
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mobile Search: An empirical investigation of the next big thing2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. This trend has led to an importance for companies having their websites visible on these search engines. In addition, people tend to be more and more on the go and are searching with their smartphones instead of traditional personal computer (PC). Meaning that companies’ websites can be available for customers 24 hour a day, 7 days a week, independent on customers location. Consequently, companies have the possibilities to reach the attention of customers when they actually search for a product/service and are therefore most likely to purchase.

     

    In this thesis a marketing strategy has been developed for managers regarding how to master this new communication tool, in order to reach success and competitive advantage. This strategy was developed by investigate in what characteristics and functions users desire when searching with their smartphone. Together with three hypotheses tested if the perceived user-friendliness, relative advantage and compatibility within mobile search have a positive affect on the intention of use this new technology.

     

    In this bachelor thesis a survey was conducted among people in generation C living in Sweden, which resulted in 397 completed responses. The hypotheses were tested with use of a regression analysis and the findings were that the relative advantage and compatibility in mobile search has a positive affect on the intention of use. Therefore, this thesis suggests companies to develop their mobile search engine marketing strategy with the aim of delivering value and satisfying the customer. Moreover, this thesis recommend managers to keep their mobile website quick, relevant and making sure having valuable and informative information about their business in the description text visible to users in the search engine hit list.

     

    Finally, the majority of the population does already act on this new market and it is therefore of great importance for companies satisfying these users in order to stay competitive.

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  • 317.
    Börjesson, Linda
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Brorsson, Lena
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nordström, Therese
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Intellektuellt kapital: en kvalitativ studie om hur tre banker arbetar med och redovisar det intellektuella kapitalet2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    FULLTEXT01
  • 318.
    Cademan, Arvid
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Henriksson, Richard
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nyqvist, Viktor
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Affect of Counterfeit Products on Luxury Brands: An Empirical Investigation from the Consumer Perspective2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. The counterfeits of luxury brands that flourish on the market makes it possible for anyone to be a luxury brand user which is against the core of luxury brand, which strives for a low distribution to keep the demand high to be able to keep the consumer associations of luxury brands.

     

    Purpose: The purpose of this thesis is to create knowledge of how counterfeit products affect the consumer perception of luxury brands.

    Methodology: The research approach was a deductive, quantitative research and the data was collected through a questionnaire distributed through Facebook and the internal e-mail of the Linnaeus University. The sample frame was generation Y in Sweden. A total of 432 completed questionnaires were collected and was the foundation for the analysis and result.

     

    Conclusion: The consumers' perception of counterfeit products have a negative effect on the consumer perception of luxury brands. Both the consumer's brand associations and how consumers perceive the quality of luxury brands are affected by counterfeit products. However, what the consequences are of this negative relationship cannot be answered by the result of this thesis.

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  • 319.
    Caesar, Emil
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Carlsson, Martin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Det var en gång en idé...: Ledningens roll för stimulation till kreativitet och tillvaratagande av anställdas idéer2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To study how the management in Scandinavian theme parks takes benefit from the creativity of employees, by stimulating to a creative working climate and making use of employee ideas.

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    FULLTEXT02
  • 320.
    Cai, Guangning
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Cottage mobile phones in China2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    FULLTEXT01
  • 321.
    Cakure, Zane
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Druskinyte, Raimonda
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Söderberg, Elina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The generator of innovations: The case of Swedish entrepreneurs and innovation creation in Lithuania2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to analyze Swedish entrepreneurs and how they recognize opportunities in transition economies. In order to reach the intention of thesis, a case study of three Swedish firms have been conducted with interviews.

    Theoretical framework consists of the entrepreneurship theory, opportunity recognition process and innovations which all are relevant to the study and research questions. The empirical findings include the case firms view on entrepreneurial characteristics, opportunities and innovations.

    The conclusions of the thesis are that opportunities are recognized by individuals with specific characteristics. Suppliers, customers and agents can influence opportunity recognition process and direction.

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    fulltext
  • 322.
    Calogero, Alfeo
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Yasin, Halici
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    How to cope with uncertainty and chaos: An optimistic view2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Aims of this thesis is to discuss and try to found out the requested competencies for leaders during crisis

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    Alfeo-Halici-Crisis leadership
  • 323.
    Carlbrant, Thérése
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ellfors, Stephanie
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svenska miljöteknikföretag i Kina: En studie om företags internationalisering på avlägsna marknader2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Examensarbete i företagsekonomi, Ekonomihögskolan vid Linnéuniversitetet, Marknadsföring, 2012.

    Författare:

    Therése Carlbrant, Stephanie Ellfors

    Handledare:

    Anders Pehrsson

    Titel:

    Svenska miljöteknikföretag i Kina

    Bakgrund:

    Det satsas just nu mycket resurser på svensk miljöteknik eftersom dagens klimatomställningar är en stor utmaning och är en utav Regeringens prioriterade områden. På senare år har exporten av miljöteknik ökat men i förhållande till den totala andelen varuexport är den fortfarande låg. En av Sveriges största mottagarland är Kina. Kinas miljöproblem förväntas bli värre för varje år och landets ledare har utvecklat en viss insikt på senare år i den växande miljöproblematiken men det finns mycket kvar att arbeta med. Regeringen har tagit fram åtgärder och strategier för att främja svensk miljöteknik bland annat är Kina ett prioriterat land. Med hänsyn till detta finns det ett behov av att studera vilka faktorer som bidrar till export och etablering på utländska marknader och vilka faktorer som påverkar företagen i deras utlandsetableringar.

    Syfte:

    Syftet med denna studie är att öka förståelsen för företags internationalisering på avlägsna marknader.

    Problemformulering:

    Denna studie består av en problemformulering och är följande; Hur påverkar externa faktorer företags etableringsformer på kulturellt och geografiskt avlägsna marknader?

    Metod:

    Det empiriska underlaget består av kvalitativa studier baserade på fyra semistrukturerade intervjuer med personal från Absolent AB, Envac AB, ITT Water & Wastewater AB samt Exportrådet.

    Slutsatser:

    Våra studieresultat baserade på tre fallstudier visar på samband mellan host-country factors i form av kulturella skillnader och marknadsattraktivitet och val av etableringsform. Resultaten visar också på samband mellan host-country factors och inträdesbarriärer. De senare påverkar dock inte valet av etableringsform. Vi har även studerat påverkan av home-country factors på val av etableringsform men resultaten visar inte på ett tydligt samband. De studerade företagen har med anledning av dessa faktorer valt att etablera helägda dotterbolag.

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    Svenska miljöteknikföretag i Kina
  • 324.
    Carlman, Adam
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ericson, Katja
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Larsson, Niklas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Försäkringsbranschen: ett nödvändigt ont?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five different insurance companies. Four of them, Folksam, Länsförsäkringar, Trygg-Hansa and Dina Försäkringar, where we have focused on Ölands Försäkringar which is part of the Dina Försäkringar group, are some of the largest insurance companies in Sweden. The fourth company is Swedbank which is a bank that has started to offer insurances.

    Our results demonstrate that it is important for the company to see the customer not only in a profitability aspect; the company has to find out what the customer gets in return. In that case the possibility for the customer to change company decreases and the chance that the customer becomes loyal increases. Therefore we have built a model that illustrates how we think the relationship should look like between the company, the staff and the customer. The key solution, according to us due to our results, is for the company to show loyalty towards the customer as to the staff.

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    FULLTEXT02
  • 325.
    Carlqvist, Catharina
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nilsson, Pia
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Petersson, Andreas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vad motiverar svenska tjänstemän?: en studie av inställningen till motivationshöjande incitament2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: I den allt hårdare konkurrensen har företagen blivit mer beroende av att ha motiverade medarbetare. Ett sätt att skapa motivation är genom bonus, men även ickemonetära incitament kan leda till att medarbetarna blir mer motiverade.

    Syfte: Syftet med vår uppsats är att undersöka vad som motiverar svenska tjänstemän och deras inställning till olika motivationshöjande incitament i relation till den teori som finns skriven i ämnet.

    Avgränsningar: Uppsatsen är begränsad till svenska tjänstemän i icke chefsposition som idag inte har några individuella monetära bonusar.

    Metod: Primärdata är insamlat i en kvantitativ enkätundersökning på två företag och en akademisk institution. Sekundärdata är insamlat genom litteratur och artiklar. En deduktiv ansats och ett positivistiskt förhållningssätt används. Teorin ligger till grund för enkäten.

    Slutsatser: Det är många faktorer som skapar motivation hos svenska tjänstemän. I grunden måste alltid en acceptabel lön finnas. Sedan motiverar saker som omväxlande arbetsuppgifter och arbetskamrater. Arbetskamraternas stora inverkan på motivationen är ett resultat som skiljer vår undersökning mot t.ex. Herzbergs teori i ämnet. De icke monetära incitament som är mest motiverande är kopplade till medarbetarnas individuella utveckling.

    Förslag till fortsatt forskning: Varför arbetskamraternas inverkan på motivationen är av så stor betydelse för svenska tjänstemän och om det kan vara kopplat till landets kultur.

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  • 326.
    Carlson, Emelie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Karlström, Johanna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ahlberg, Caroline
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Internal Branding: An Empirical Study within the Swedish Bank Industry, an Employees Perspective 2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The service sector’s constant growth is followed by an increasing competition among service companies. Followed by this, the process of internal branding has become essential within the service brand building process, i.e. aligning the service company’s brand promise with employees’ behavior. Hence, customer- facing employees within the service organization have become a valuable and competitive asset as they manage to deliver the brand promise. A literature review showed that understanding the brand promise and brand commitment are two essential drivers of internal branding. An implicit and positive relationship between those two issues was presented. Absence of empirical studies regarding this relationship was revealed.

    The purpose of this thesis is to investigate the relationship between employees’ understanding of the brand and their brand commitment. The purpose motivated a hypothesis; employees understanding of the brand promise are positively associated with their brand commitment. The results are based on a quantitative survey conducted among customer- facing employees within the Swedish bank industry. The analysis is both founded in the discussion of the conceptual literature and the similar completed empirical study that was found within the research area.

    The findings of this research supported this thesis’ hypothesis. The relationship between bank customer- facing employees’ understanding of the brand promise and their brand commitment is shown to be positive and fairly strong. Almost two fifths of brand commitment can be explained by the understanding issue. However, it shows a need for further research in identifying more factors influencing employees’ commitment towards the brand.

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    Internal Branding
  • 327.
    Carlsson, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Annika
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Destination Schweden: En kvantitativ studie om unga tyskar turisters resande till Sverige2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En av turismindustrins största utmaningar är att identifiera potentiella målgrupper och sedan kunna tillgodose turisters varierade behov. En av de främsta målgrupperna inom svensk turismindustri är turister av tysk nationalitet. VisitSweden menar att de två mest betydelsefulla tyska målgrupperna i Sverige utgörs av WHOPS och barnfamiljer, men det finns ytterligare ett segment av turister vilka anses ha goda framtidsutsikter; nämligen unga turister. Under de senaste åren har det blivit tydligt att unga turister är ett allt viktigare segment inom turismindustrin och utgör en märkbar del av antalet inkommande turister till destinationer runt om i världen.

     

    Med en deduktiv ansats och kvantitativ metod har vi, med hjälp av ett snöbollsurval, genomfört en enkätundersökning på unga tyskar mellan 18-30 år. Utifrån teorier om resmotiv utfördes en studie för att öka kunskapen om unga tyska turisters uppfattning om Sverige som destination och unga tyska turisters resvanor. Studiens huvudsakliga syfte är att göra en inventering av de faktorer som formar unga tyska turisters bild av Sverige som destination samt deras resvanor. Med studien vill vi också belysa resvanor och de allmänna resmotiv som kännetecknar unga tyska turister.

     

    I resultatet av studien framkommer det att de flesta unga tyska turister har en positiv bild av Sverige och är mer än villiga att besöka Sverige. Den största dominerande faktorn i de unga turisternas Sverigebild är utan tvekan naturen. Förutom naturen finner den unga tyska turisten att Sverige står för fridfullhet, frisk luft och att det är ett relativt säkert land. En majoritet av unga tyska turister är självständiga och vill arrangera sina resor själva. De huvudsakliga resmotiv som ligger till grund för viljan att besöka Sverige är att lära känna landets kultur och människor, besöka turisthistoriska attraktioner på egen hand, få lugn och ro, utöva sport- och fritidsaktiviteter samt utbildning.

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  • 328.
    Carlsson, Johanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Andersson, Emelie
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Outsourcing av ekonomifunktionen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Outsourcing av ekonomifunktionen

    Ämne: Företagsekonomi

    Författare: Emelie Andersson och Johanna Carlsson

    Handledare: Thomas Karlsson

     

    Bakgrund: Begreppet outsourcing föddes utifrån erfarenheterna som uppkom under IT-eran. Bakgrunden till outsourcing är att företag insåg fördelen med att använda sig av externa specialister inom de områden som företagen inte själva hade kompetenser och resurser inom. Ekonomifunktionen ses inte som en kärnfunktion som behöver skötas i företaget, utan den kan läggas ut på ett annat företag.

    Syfte: Syftet med denna uppsats är att undersöka varför företag väljer att outsourca hela eller delar av ekonomifunktionen samt hur det är möjligt att fortfarande ha kontroll över företagets ekonomifunktion och verksamhet.

    Metod: Vi har analyserat vilka orsaker som ligger bakom varför företag väljer att outsourca eller insourca hela eller delar av ekonomifunktionen genom att genomföra en kvalitativ studie. I studien har vi intervjuat fem representanter från fem olika företag inom olika branscher.

    Slutsatser: Företag outsourcar eller insourcar främst för att få tillgång till specifik kompetens som saknas i företaget. En annan orsak som framkommit i undersökningen är att företag väljer att lägga ut hela eller delar av ekonomifunktionen för att få loss tid till annat. Anledningen till att vissa företag väljer att outsourca medan andra väljer att insourca beror oftast på företagens storlek och situation men även teknik och mjukvara har betydelse. Huruvida företag förlorar kontroll över ekonomifunktionen och verksamheten eller inte har att göra med hur avtalen är utformade och företagens intresse för ekonomin. 

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    Outsourcing av ekonomifunktionen
  • 329.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Does Hiring Discrimination Cause Gender Segregation in the Swedish Labor Market?2011In: Feminist Economics, ISSN 1354-5701, E-ISSN 1466-4372, Vol. 7, no 3, p. 71-102Article in journal (Refereed)
    Abstract [en]

    This paper studies gender discrimination at hiring in the Swedish labor market. It examines data compiled from an experiment conducted in 2005–6 in which two qualitatively identical applications, one with a woman's name on it and the other with a man's name, were sent to employers advertising positions in Stockholm and Gothenburg (the two largest labor markets in Sweden). The study adds to previous international field experiments by providing additional analysis of the Swedish labor market to determine whether hiring discrimination is a primary cause of occupational gender segregation. The results show that, on average, women have a somewhat higher callback rate to interview in female-dominated occupations, while in male-dominated occupations there is no evidence of gender difference. These findings suggest that the bulk of the prevailing gender segregation in Sweden cannot be explained by discrimination in hiring.

  • 330.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Employer Attitudes, the Marginal Employer and the Ethnic Wage Gap.2011Conference paper (Refereed)
  • 331.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ethnic discrimination and attitudes towards immigrants: Conference on immigration and labor market integration, IFAU, Uppsala, Sweden2010Conference paper (Other academic)
  • 332.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Experimental Evidence of Discrimination in the Hiring of 1st and 2nd Generation Immigrants2010In: Labour, ISSN 1121-7081, E-ISSN 1467-9914, Vol. 24, no 3, p. 263-278Article in journal (Refereed)
    Abstract [en]

    Previous field experiments that study ethnic discrimination in the labour market are extended in this paper, which outlines a study comparing discrimination of first- and second-generation immigrants. Qualitatively identical resumes, belonging to first- and second-generation immigrants from the Middle East, were sent to employers in Sweden that had advertised for labour. The findings suggest, somewhat unexpectedly, that first- and second-generation immigrants have essentially the same probability of being invited to a job interview, which in turn is significantly lower than the probability of invitation to interview for natives.

  • 333.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Measured Degree of Hiring Discrimination and the Level of Standardization of the Job Applicants´ Qualifications in Field Experiments2010Report (Other academic)
    Abstract [en]

    The idea with using field experiments for measuring discrimination in hiring is basically making all variables of a job applicant that are observable to the employer also observable to the researcher. This in turn should provide scope for measuring the true level of discrimination in hiring, which is very challenging if traditional ex post regression analysis of public microdata is used. However, most of the conducted field experiments have so far ignored that at what level the observable characteristics of the job candidates are standardized by the experiment might influence the measured degree of discrimination. In the current paper, a simple framework is first presented to illustrate the issue and then data from a field experiment conducted in the Swedish labor market is utilized to empirically analyze the question. The analysis show that the predicted difference in callback rate to a job interview between applicants with a typical Swedish and a typical Arabic name varies significantly over applications with different attributes attached. The conclusion is that studies which standardize the characteristics of the job applicants at a particular level might obtain very non generalizable results. At the end of the paper, we give some suggestions for how the field experimental methodology might be improved.

  • 334.
    Carlsson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Är förkunskaper verkligen viktiga för framgångsrika högre studier?: En analys av studieresultatet på en grundläggande högskolekurs i statistik2012In: Högre Utbildning, ISSN 2000-7558, E-ISSN 2000-7558, Vol. 2, no 1, p. 33-46Article in journal (Refereed)
    Abstract [sv]

    Studien undersöker vilken betydelse goda gymnasiala förkunskaper i matematik har för studieresultatet på en kurs i grundläggande statistik på högskolenivå. Särskilt fokus är på betydelsen av studenternas gymnasiala förkunskaper 1) i sådan matematik som ingår i behörig-hetskraven och 2) i form av extra kurser matematik som lästs utöver behörighetskraven. Data erhålls genom att på individnivå länka samman tentamensresultat på en statistikkurs med uppgifter kring studenternas gymnasiala meriter i ämnet matematik. Något förvånande – och i kontrast till tidigare studier – är det inget i resultaten som indikerar att extra kurser i matematik utöver behörighetskraven har betydelse för studieresultatet på statistikkursen. Istället tycks det vara vilket betyg studenterna har på de mer elementära matematikkurserna som ingår i behörighetskraven som är viktigt. En tolkning av resultaten är att en grundläggande högskolekurs i statistik inte kräver särskilt mycket matematiskt kunnande, utan att det är allmänna kognitiva förmågor som intuition, logiskt tänkande och problemlösningsförmåga som är viktiga och att betygen på de mest elementära matematikkurserna på gymnasiet speglar sådana förmågor

  • 335.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Eriksson, Stefan
    Uppsala University, Sweden.
    Do reported attitudes towards immigrants predict ethnic discrimination?2012Report (Other academic)
    Abstract [en]

    Reported attitudes towards immigrants are sometimes used as a proxy for ethnic discrimination. However, there is little empirical evidence of a link between attitudes and discrimination. In this paper, we use survey data on people’s attitudes towards immigrants combined with data on ethnic discrimination from a field experiment in the Swedish housing market to re-examine this issue. We find clear evidence of a link between reported attitudes towards immigrants and the extent of ethnic discrimination at the municipality level. Thus, in contrast to most prior studies, our results suggest that reported attitudes may be a useful proxy for ethnic discrimination.

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    fulltext
  • 336.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rooth, Dan-Olof
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Can media attention about tests of ethnic discrimination change the employers’ behaviour?2012Report (Other academic)
    Abstract [en]

    Situation testing is used to investigate whether employers discriminate when hiring. This study analyzes whether authorities can implement such situation tests to hinder ethnic discrimination and enforce anti-discrimination legislation more effectively by taking advantage of the opportunities provided by news media coverage. To this end, we use unique data that relates an exogenous shock, in the form of extensive media coverage of situation testing conducted in the labor market, to data on employers´ actual discriminatory behavior collected in two situation-testing field experiments. The media coverage, which luckily occurred in the middle of these experiments, and implementation of a difference-in-difference methodology make a causal interpretation of the results possible. Based on previous studies that have shown how the news media can affect economic outcomes, the hypothesis here is that such information, as the news media provided in this case, leads to a decline in the degree of discrimination in the labor market. However, the results reveal no sign of employers changing their hiring practices after the media coverage.

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    fulltext
  • 337.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rooth, Dan-Olof
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Employer attitudes, the marginal employer and the ethnic wage gap2012Report (Other academic)
    Abstract [en]

    Ethnic minorities have lower wages compared to the ethnic majority in most EU-countries. However, to what extent these wage gaps are the result of prejudice toward ethnic minority workers is virtually unknown. This study sets out to examine what role prejudice play in the creation of the ethnic wage gap in one of Europe's most egalitarian countries, Sweden. The analysis takes into account the important distinction between average employer attitudes and the attitude of the marginal employer. Our results confirm that the attitudes of the marginal employer – but not those of the average employer – are important for the ethnic wage gap. This relationship becomes even stronger when potential measurement error and other forms of endogeneity are accounted for by controlling for a rich set of variables and implementing instrumental variable techniques.

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  • 338.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rooth, Dan-Olof
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Identifying preference-based employer discrimination: a field experiment2012Report (Other academic)
    Abstract [en]

    The standard correspondence testing experiment does not identify whether employer prejudice, as opposed to statistical discrimination, drives discriminatory behavior when hiring. This article proposes a new methodology using geographic variation to explore the link between employer attitudes toward ethnic minorities and the ethnic difference in callbacks for a job interview. Using already existing Swedish data we find that a randomly selected employer is more likely to discriminate against a minority job applicant in regions where the average employer has more negative attitudes.

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    fulltext
  • 339.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rooth, Dan-Olof
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Revealing taste-based discrimination in hiring: a correspondence testing experiment with geographic variation2012In: Applied Economics Letters, ISSN 1350-4851, E-ISSN 1466-4291, Vol. 19, no 18, p. 1861-1864Article in journal (Refereed)
    Abstract [en]

    The standard Correspondence Testing Experiment (CTE) does not identify whether employer prejudice, as opposed to statistical discrimination, drives discriminatory behaviour when hiring. This article proposes a new methodology using geographic variation to explore the link between employer attitudes towards ethnic minorities and the ethnic difference in callbacks for a job interview. Using already existing Swedish data we find that a randomly selected employer is more likely to discriminate against a minority job applicant in regions where the average employer has more negative attitudes.

  • 340.
    Carlsson, Magnus
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rooth, Dan-Olof
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Power of Media and Changes in Discriminatory Behavior among Employers2012In: Journal of Media Economics, ISSN 0899-7764, E-ISSN 1532-7736, Vol. 25, no 2, p. 98-108Article in journal (Refereed)
    Abstract [en]

    This study analyzes whether news media coverage of discrimination testing in the labor market leads to a lower degree of ethnic discrimination in hiring. To this end, unique data is used that relates an exogenous shock, in the form of extensive media coverage of discrimination testing, to data on employers' actual discriminatory behavior collected in 2 field experiments. The results reveal no sign of employers changing their hiring practices after the media coverage.

  • 341.
    Carlsson, Martin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Riberth, Anna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Thörne, Emil
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Employer Branding: Ekonomstudenters attityder till framtida arbetsgivare, en studie om arbetsgivarvarumärkets betydelse och talangidentifiering2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: "There is a war for talent, and it will intensify" McKinsey Quarterly wrote back in 1998 and referred to the increased competition on the market of employers among talented and skilled employees who can help the company develop. The importance of human capital has been specifically noticed in today‟s many knowledge intensive companies, among them the accounting- and consulting businesses, in the mean time as demographical changes contribute to an increased trend of talent shortage. Generation Y is known as career hungry and active resume hunters. Because of that there is a fight between the employers to find and attract the talents among these, this could be done by developing an attractive employer brand and by knowing their target group, this could be done by acquiring knowledge about their preferences and what motivate them in their professional role.

    Purpose: "From a group of business students identify talent qualities, and explain which are the key factors that make an employer attractive from the considered 'talents' perspective."

    Research question: Which are the key factors when the considered "talents" choose their future employer?

    Methodology: The thesis has taken a primarily quantitative research design that takes a deductive focus. Further on the thesis takes an objectivistic ontological statement and a positivistic view of what knowledge is when it comes to epistemology. The gathering of data has been done through a survey and by two meetings with employees at the case company which have influenced the construction of the survey that has been distributed to a non probability sample as a digital survey online to 100 respondents. The answering frequency was 52 percent. A method for talent estimation has been developed by the authors to estimate the talent qualities among the respondents. These "talent scores" were analyzed och compared with the questions concern-ing attitudes to future employers.

    Research findings: From this study it was clear that talent qualities were possible to estimate and that there were big differences among students in this aspect. The study also identified several differences and tendencies to differences among the more talented group compared to the less talented. The properties that had a relation to "talent" were a unity among the employees at the company, that the student shared values with the company and that development and professional training of the employees were in focus of the company.

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    Employer Branding: Ekonomstudenters attityder till framtida arbetsgivare, en studie om arbetsgivarvarumärkets betydelse och talangidentifiering
  • 342.
    Carlsson, Oscar
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Söderling, Joakim
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Aid through trade2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Degree project in Business Economics, School of Business and Economics at Linnaeus University, Bachelor thesis Course 2EB00E, spring 2011

    Authors: Joakim Söderling 860920, Oscar Carlsson 861021

    Supervisor: Michaela Sandell

    Examiner: Richard Nakamura

    Title: Aid through trade – An ethnographical minor field study in the Gambia

    Background: Since Sweden’s fund giving started the overall aim has been to raise people’s living conditions in poorer countries. By having this goal Sweden’s fund giving has changed over the last 50 years during four different eras; Trickle Down, Social Satisfier, Economical Reforms and Governance. Lately, however, criticism regarding whether aid is contributing or not to a less developed country has arisen with questions such as that aid are designed by the fund givers and lack of fieldworkers.

    Gambia is a development country situated in the poorest area of the poorest continent. The Gambia’s general annual salary is 12,000 Dalasi (3,000 SEC) and poverty is widespread. Entrepreneurship has, however, been noticed as a key-factor for the people and the country’s development.

    Research question: How should aid for entrepreneurship be designed to promote development in the Gambia?

    Purpose: To retell the Gambian point of view regarding aid and what type of aid for entrepreneurship that is promoting domestic development in the Gambia.

    Delimitations: We have chosen to sort out fund organizations of social nature, such as schools and healthcare organizations. We have also delimitated out study to micro-level.

    Method: We have implemented a qualitative abductive micro-ethnographical field study in which we took the open role as participants as observers. The thesis’ selections are based upon snowball effect and convenience sampling.

    Conclusions: Aid should be given to women up-country, privately and openly, in the form of material and within a cooperation between fund giver and fund taker. We have also created a model as a recommendation made from our experiences of the Gambian people.

    Keywords: The Gambia, aid, funds, entrepreneurship, ethnography, development.

  • 343.
    Carlund, Jonas
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nyberg, Viktor
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    I en värld full av betalningar...2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund

    : Andelen kortbetalningar ökar varje år, trots detta pågår det ständigt en diskussion om nya betalningslösningar. Anledningen är bland annat att kontanthanteringen och säkerheten anses kunna bli effektivare. Snabbare köpprocess och nya marknadsföringsmetoder är andra delar som en ny betalningslösning anses kunna bidra med till ett samhälle där konkurrensen är stenhård. Detta gör att betalningslösningar är ett intressant ämne att fördjupa sig i.

    Syfte

    : Syftet med uppsatsen är att skapa ökad förståelse för vad som är viktigt och vad som ligger till grund för att en ny teknologisk lösning ska kunna resultera i upplevt kundvärde.

    Vi avser att beskriva och analysera värde och värdeskapande för att sedan dra paralleller till hur en ny teknologisk lösning kan dra nytta av detta för att ett kundvärde ska uppstå.

    Metod

    : Metoden som vi har använt oss av för denna uppsats är kvalitativ som har präglats av en abduktiv ansats. Det empiriska materialet har vi samlat in genom fem intervjuer. De fem intervjuerna har vi sedan valt att dela in i ett användarperspektiv och utvecklarperspektiv.

    Referensram: Vi har angripit problemställningen genom att ge en rad olika definitioner av värde. Följaktligen har vi använt oss av teori som förklarar värdeskapande utifrån ett

    service dominant logic (S-D)/relations perspektiv, för att sedan bygga på med teori angående servicesystemet för att få en bild av vilka komponenter som ingår i värdeskapande. Men också för att få förståelse för hur teknologi förhåller sig inom servicesystemet.

    Slutsatser: Forskningen tyder på att en ny betalningslösning kommer att integreras med mobiltelefonen. Detta då mobiltelefonen är en infrastruktur som kunden väl känner till. Mobilen anses vidare vara en plattform där det enkelt går att lägga till nya tilläggstjänster för att leva upp till kundens förväntningar. Förutom tilläggstjänster visar forskningen att det finns ett antal förutsättningar som med fördel ska tas i beaktande för att skapa kundvärde.

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  • 344.
    Carnero, Miguel
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Linnaeus University, School of Business and Economics, Department of Marketing.
    Weishaupt, Laura
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Linnaeus University, School of Business and Economics, Department of Marketing.
    Masters of Agility: A Study of How Small- and Medium-Sized E-Businesses Use Their Human Resource Management to Succeed in a Complex Environment2016Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    SMEs are a type of business that has been intensively studied with regards to many different aspects, given that they are known as the engines of economies. Also, the adoption of the e-channel by SMEs has been researched widely. Yet, scarce research exists on e-businesses that do not have a physical point of sale – a rather new phenomenon that has changed the business world permanently. Especially the number of SME e-businesses increases rapidly and this type of business has not sufficiently been researched. E-businesses, given their own nature, are very exposed to external factors and competition, thus they have the need to be agile to remain relevant. Furthermore, it is known that HR are one of the most important resources in every business, and weigh even more in small businesses.

    This study aims at researching the existing gap in academic literature on e-businesses by shedding light on the general structures of the businesses HRM. Moreover, the concept of business agility in the context of SME e-businesses, which enables the businesses to cope with a complex and ever-changing environment, and how this characteristic can be fostered through HRM, is researched by this study. This study is based on a qualitative multiple case study of seven SME e-businesses from Germany and Sweden. The interviews were conducted face-to-face or via Skype with the HR responsible of the companies.

    The general HRM structures and activities were analyzed in SME e-businesses, as well as their contribution to eight agility characteristics, identified by previous research in different contexts: contextual clarity, common purpose, commensurate returns, flexible organizational structures, continuous learning, autonomy and accountability, personal growth and collaboration. Furthermore, three agility characteristics that can be revealed by the workforce of a company were analyzed: proactivity, adaptability and generativity.

    We conclude that the general HRM structures and activities reveal characteristics of typical SMEs as well as of large e-businesses. Furthermore, this study found, that business agility is generally fostered through surprisingly well-formalized HRM activities. Common purpose, commensurate returns, continuous learning, collaboration and generativity are the characteristics towards business agility that are fostered the most through HRM in SME e-businesses.

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  • 345.
    Cavalli-Björkman, Christoffer
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lundblad, Nicklas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Placing The Keg: How Five Swedish Microbreweries Position Themselves2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In recent years, microbreweries have become increasingly popular in both Sweden and abroad. These breweries focus on producing beer on a smaller scale, with craftsmanship and high-quality raw material as guiding principles. Today, there are around 50 microbreweries in Sweden with different backgrounds, sizes, locations, and lifespan.

    Given this increase in microbreweries in Sweden, the need for establishing a sturdy position on this evolving market is becoming increasingly important, and seeing that the  microbreweries in this study consist of less than 13 employees, specialized knowledge of each employee becomes pivotal for the organizations’ survival and competitiveness. Therefore, the need for finding and utilizing organizational capabilities that helps them to establish and sustain a certain positioning strategy increases.

    In this thesis, we have interviewed and investigated five Swedish microbreweries with the purpose of describing how these microbreweries position themselves and how organizational capabilities facilitate them in reaching their positioning strategy.

    We investigated the microbreweries by using a qualitative research approach and designed case studies on each, which was based on both primary and secondary data. We interviewed these microbreweries by telephone, using a semi-structured interview form.

    Each case study was then analyzed using Hooley et al’s (1998) positioning dimensions, Porter’s (1996) positioning bases, and theories concerning organizational capabilities. The study concludes that microbreweries position themselves as a high-quality alternative, and tend to base their positioning strategy upon a needs-based view of positioning. The organizational capabilities that facilitate them in the reaching of their positioning strategies were experience, knowledge, motivation, teamwork, self-criticism, and industrial thinking.

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    Placing The Keg: How Five Swedish Microbreweries Position Themselves
  • 346.
    Cedergren, Jacob
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Pettersson, Adam
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Skelterwijk, Hampus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Affärssystemens påverkan på ekonomistyrningen: En fallstudie på VIDA AB2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Bachelor thesis, Controller, Program of Master of Science in Business and Economics, School of Business and Economics at Linneaus University in Växjö, Sweden, Course Code: 2FE13E:3, Spring 2012 Authors: Jacob Cedergren, Adam Pettersson, Hampus Skelterwijk

    Supervisor: Anders Jerreling

    Title: The ERP-systems impact of the management control - a case study of VIDA AB Original Title: Affärssystemens påverkan på ekonomistyrningen - en fallstudie på VIDA AB

    Background: New technology has given businesses new opportunities to use and store information and the current information systems has changed the way of working in more or less all sectors and operations. ERP-systems have been one of the most important IT innovations in the past decade. The potential of a properly implemented ERP-system is great because it has got the ability to link the company’s different areas together. Despite its many advantages, there are several examples of cases where the acquisition and implementation has been a total failure. For this reason, the lack of knowledge and experience regarding ERP-systems and its impact on businesses management control, has been recognized.

    Purpose: The study aims to describe and explain how the implementations of ERP- systems have affected the management control within a company.

    Method: The thesis consists of a qualitative case study of VIDA AB where the empirical results have been compared with theories ragarding management control and ERP-systems.

    Conclusion: The authors have focused mostly on the financial terms budgeting, cost accounting, management accounting and performance measurement. Regarding the impact ERP-systems have on these methods of control within the VIDA organization, the authors have found that some of them are being affected while others do not to the same extent. Furthermore, the authors have found that the ERP-systems in general generate enormous benefits for VIDA, but if they are not provided with accurate information their significance is limited for its usage in the management control.

    Keywords: ERP-systems, Management Control, Budgeting, Cost Accounting, Management Accounting, Performance Management, Information Systems

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    Ämnesfördjupande arbete, kandidatniva
  • 347.
    Cederholm, Christoffer
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Drijovski, Oliver
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Corporate Social Responsibility: A brilliant term: but what is the point?2011Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose

    The purpose of this paper is to examine the term CSR and analyze the meaning of the term. This paper also aims to explain why companies work with CSR and how customers’ in general are affected by CSR.

    Methodology

    We have done a multiple-case study at Electrolux AB, Swedbank AB, and Swedish Match AB. We performed a telephone interview with one CSR responsible person at each company. We also did a customer survey in order to find out what the customers think about the companies social responsibilities. The paper is based on an abductive reasoning and a qualitative research design.

    Theoretical perspectives

    The theoretical framework describes the term CSR, different aspects and opinions about CSR, sustainability reporting, and the correlation between CSR and economic viability. We have also described two relevant theories, the stakeholder theory and the legitimacy theory, which both affect the companies’ work with CSR.

    Conclusions

    CSR is a term which describes companies’ responsibility towards the society. The term CSR includes economic, social, environmental, ethical, and legal aspects. All of these aspects must be considered and interact with each other to reach the ultimate goal, sustainability. CSR is essential to customers and may therefore give responsible companies’ a competitive advantage and contribute to long-term economic viability.

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    Examensarbete CSR
  • 348.
    Cederlöf, Helena
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sociala medier: Arbetsgivares möjligheter skydda sig mot vad arbetstagare skriver i sociala medier2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one’s employer in social media.

    It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.

    Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can’t be classified as a violation, which per se is very rare.

    However, certain differences between the both sectors will be pointed out.

    There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position. Loyalty should be considered and the right to criticize be regulated in agreements as well as in legal usage. Within the public sector loyalty may step back in favor of the liberty of speech, as the social interest are crucial and the right to criticize even more so.

    In Sweden, employees – both in public and private sector – have a legal protection regarding one’s employment among others through Labour law. Regarding so-called whistleblowing there is still no legislation.

    As an employer it is possible through creating a policy for the company employed regarding the use of social media which will form a security for both parties.

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    fulltext
  • 349.
    Cehic, Erna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hajiric, Nerma
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Skillnader i förväntningsgap mellan ägare i företag med och utan revisionsplikt2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: I takt med att lagar, redovisningsnormer och skattesystem ändras, ställer företagens intressenter allt mer krav på den ekonomiska informationen. Detta bidrar till att förväntningarna på revisorn ständigt ändras liksom revisorns uppgifter vilket ger utrymme för ett gap mellan revisorns uppgifter och förväntningar som ägare och andra intressenter har på en revisor. Den 1 november 2010 avskaffades dock revisionsplikten för små aktiebolag i Sverige. Detta innebar att ca 250 000 aktiebolag nu kan välja bort revision.

    Syfte: Syftet med uppsatsen är att identifiera och förstå faktorer som påverkar förväntningsgapet mellan ägare och revisorn, för att sedan kunna undersöka hur gapet skiljer sig åt mellan företag med respektive utan revisionsplikt.

    Metod: För att uppnå syftet användes både en kvalitativ metod i form av intervjuer och en kvantitativ metod i form enkät som skickades till drygt 2200 små aktiebolag runt om i Sverige. I intervjun ställdes frågor där vi bad respondenterna uttrycka sig om vilka förväntningar de hade på revisorn och revisionen när företaget startades och om dessa uppfylldes eller inte. Detta för att dels identifiera nya faktorer till förväntningsgap samt att identifiera om ett förväntningsgap förelåg. 

    Resultat: Det finns överlag inga skillnader i förväntningsgap mellan ägare i företag med och utan revisionsplikt, förutom när det gäller vilka garantier en revisor kan ge, där ägare i företag med revisionsplikt hade ett mycket större förväntningsgap än ägare i företag utan revisionsplikt. Revisionspliktens avskaffande har dock inte motiverat ägare utan revisionsplikt att söka information om vilken tjänst de köper. De uppfattningar ägarna har skapat sig angående revisorns uppgifter och revisionen är baserade på ägarnas egna erfarenheter. Det finns heller inga signifikanta skillnader mellan förväntningsgap och kön, vilket behov företaget har av revisionen, ägarens utbildningsnivå etcetera.

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    fulltext
  • 350.
    Chahoud, Lucy
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ghaziri, Ghada
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gina Tricots varumärke: - från avsändare till mottagare2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    FULLTEXT01
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