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  • 301.
    Larsson, Linn
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Rea – dags att reagera?: En kvantitativ studie om könsfördelningen i ett barnprogram i Sveriges television.2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    You know that electronic device where you with just a simple click on a button can open a world of knowledge?  This device is the television, the most powerful weapon in the media world. But with all this power comes great responsibility. I am going to study a children program called Rea to see how equal the gender representation is. Who has got the power, men or women? Does the result reflect our society in representation? To do this I have been watching the entire 21:st season of Rea to find out how kids are represented in numbers and what role they play in the program based on their gender. Are the boys in charge and doing all the bold and brave tests and stunts? Are the girls quiet, sweet and nice as the stereotypical picture? Is it time to react and really see what media is trying to say with what they show us? If so, this analysis of Rea is a start. 

  • 302.
    Larsson, Malin
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Almius Cederstav, Lina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”Han offrades på grund av sitt rena samvete”: En kvalitativ diskursanalys om hur Abbas Rezai gestaltades i svensk nyhetsjournalistik.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to examine how Abbas Rezai, the first male victim of honor- related violence that received media attention in Sweden, was portrayed in swedish news journalism. The questions examined were: How was Abbas Rezai and the perpetrators portrayed in swedish news journalism and how did the portrayal of the characters change over time.

    We made a critical discourse analysis with Faircloughs model as a base. We examined fourteen articles from a morning paper and a tabloid, during a period of six years. The result showed that Abbas Rezai was portrayed as a honest, considerate and innocent victim, which makes him relatable to the western world. But regardless of the good portrayal noted, however, that he is all this despite the fact that he is an "Afghan asylum seeker". Which makes the news reporting ambiguous, and leaves Abbas Rezai on the borderline between “us” and “them”. When it comes to the perpetrators they are portrayed as heartless, brutal and uneducated. Which by the reporting manifests itself in their cultural and religious background. During the six-years-period that we studied, we noticed that the reporting of one of the perpetrators changed remarkably. He goes from a coldblooded murderer to a victim of his own culture. Which has its explanation in the constant flow of new information. The biggest difference we found between the morning paper and the tabloid was how they selected their sources. The morning paper focused on confirmed fact from the police and the court, meanwhile the tabloid more often choose unconfirmed sources. Our study overall shows that news reporting are producing and re-creating stereotypes and preconceptions. 

  • 303.
    Larsson, Matilda
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lindgren, Zara
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vem får synas och hur får de synas?: en semiotisk bildanalys över Damernas världs omslagsbilder över tid.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of our study was to investigate how femininity is constructed on the cover

    images of the magazine Damernas värld. We wanted to understand what kind of

    pictures

    of women that sell and how the image of women has changed over time. We therefore

    studied the images from every decade since the magazine started in 1944. We wanted to

    find out in what cultural context the newspaper was published and see if and in what

    way the woman on the cover of the magazine are portrayed. We wanted to see if we

    could identify various myths about the woman by analyzing the cover images of

    Damernas värld. In order to draw conclusions about the structure of the femininity, we

    conducted a qualitative study where we selected the images from different decades from

    the magazines beginning. We have looked at 12 pieces of cover arts

    . We have made a semiotic analysis. We have done this by looking at what the cover

    images denotation are then find out what they connote. Our conclusion is that the image

    of women has changed over this time. The woman has gone from active to passive and

    above all to become more objectified. Pictures have become more retouched in the

    recent years of the magazine, making the ideal of women in Damernas värld become

    more and more unattainable.

  • 304.
    Larsson, Matilda
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Vinnardag, Simon
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Genusstereotyper i politisk nyhetsjournalistik: Framställningen av Hillary Clinton och Donald Trump i svenska medier utifrån ett genusperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The 2016 presidential election in USA was extraordinary from several point of views and the election was majorly covered by swedish media. The aim of this research was to examine how Swedish newspapers portrayed Hillary Clinton and Donald Trump from a gender perspective during the 2016 presidential election. We also wanted to analyse how other common political news frames were used to portray Clinton and Trump.

     

    This is a qualitative framing analysis of 14 strategically selected articles, seven that were published by Aftonbladet and seven by Dagens Nyheter. The results showed tendencies of several gendered stereotypes that are being retained by the frames the newspapers use. Frames such as gendered traits and gendered issue emphases, but also game frames were offered to the reader.

     

    We discovered that Aftonbladet and Dagens Nyheter offered a more positive opinion of Clinton than of Trump. While Clinton was framed as an experienced, emotional and compassionate candidate, Trump was framed as an inexperienced, insensitive and aggressive candidate. Clinton was framed with gendered issue emphases in both the public and private sphere, while Trump was framed with gendered issue emphases in only the public sphere. Furthermore, game frames showed that the newspapers had a tendency of polarizing and personifying the candidates.

  • 305.
    Larsson, Towe
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Svensson, Emelie
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ungdomars motiv till deras användande av Youtube: En kvalitativ intervjustudie utifrån Uses and gratifications teori2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19.

    To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.

  • 306.
    Leckner, Sara
    et al.
    Malmö University, Sweden.
    Severson, Pernilla
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Exploring the Meaning Problem of Big and Small Data Through Digital Method Triangulation2019In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 40, p. 79-94Article in journal (Refereed)
    Abstract [en]

    In this article, knowledge building through combinations of methods in a digital context is discussed and explored. Two types of digital bigger and smaller data-driven media studies are used as examples: digital focus groups and the combination of internet traffic measurements, surveys and diaries. The article proposes the concept of digital method triangulation. Digital method triangulation is argued to be a way to approach the "meaning problem" to make sense of small and big data. Digital method triangulation is argued 1) to stimulate the innovative use of known methods for unexpected dimensions within the studied topic; 2) with appropriate theoretical and meta-theoretical reflections, to provide more certainty in conclusions; and 3) to assist in constructing a more comprehensive perspective on specific analyses. The conclusion is that triangulation is even more important in the digital realm, as it facilitates dialogue between conventional and digital methods, dialogue that seems crucial to capture the complexities of the onlife.

  • 307.
    Leckner, Sara
    et al.
    Malmö University, Sweden.
    Severson, Pernilla
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Young persons’ willingness to pay for cross-media consumption: a study of demand and use in a multi-platform media environment.2018In: 7th European Communication Conference Centres and Peripheries: Communication, Research, Translation Conference Booklet, 2018Conference paper (Refereed)
    Abstract [en]

    In the current media landscape, cross-media consumption is not a new occurrence, in particularly not for younger consumers. Young consumers are a target group highly sought after by the media industry, but it has been hard to get this group to pay for content, especially for non-entertainment such as news, and thus, to found business models that work in a digital environment (e.g. Chiou and Tucker 2013;Goyanes 2014). There have, however, been indications that younger people are more inclined to pay for online content than print (e.g. Chyi and Lee 2013; Goyanes 2014; Picard 2014). In the present study, we investigate the cross-media demand of younger people and their willingness to pay for media content by using a survey based on a probability sample of Swedish participants aged 16-31 (n=1287); what platforms and content they use, what they pay for and how much they are willing to pay. By studying attitudes to access as well as actual inventories of access among young people, media-usage patterns and perceptions can be understood as taking place within set frames. These frames are set by various actors, in this study theoretically based on definitions of audiences (e.g., McQuail 2010), diffusion of media and cross media use (e.g., Rogers 2005), and consumer behaviour (e.g., Ekström 2010). The preliminary results indicate that the respondents both use and highly value access to both old and new media content and services and want to gain access to general as well as particular content.But in line with previous research, consumers do not always use what they prefer and are not willing to pay for what they use (e.g. Chyi and Lee 2013; Cook and Attari 2012). Price and supply were considered important, but currently the respondents “solved their media consumption in other ways” than paying, however, video-on-demand and streaming solutions, as well as particular content (like sports or TV series), were found to be more attractive to pay for. Subscription-based revenue models also appeared more appealing than one-time payments. These results can have important implications for the media industries future businesses.

  • 308.
    Lemchen, Sara
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Strand, Alexander
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Utan If, ingen podcast": En analys av sponsring i svenska podcasts2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Internet and convergence culture has changed the terms of the media landscape. When old media converge and new ones take form, questions about how these should be classified arise, which is accompanied by new challenges in terms of ethics and regulations. One of these newfound mediums is podcasting; an expanding auditive pull-medium available through streaming or downloading on the Internet.

    This study, which was conducted as a quantitative content analysis, examines the use of sponsorship in four of the most popular Swedish podcasts. This was done as an attempt to understand how producers of a new and unregulated medium choose to go about presenting their sponsor, without having any ethical guidelines to follow. Traditional media is already regulated and have ethical guidelines, that for example regulate how to address a sponsor, but in the new and expanding world of podcasting there are no ethical rules and guidelines.

    Our study shows that the placements of the sponsorship messages tend to vary and that there is very little consensus regarding how these podcasts choose to present their sponsor. Within the podcasts, we notice distinct approaches regarding how they address their sponsor. When presenting its sponsor, the podcasts tend to do this by expressing feelings, opinions and benefits regarding the brand, company or its products. Overall, this study indicates an inconsistency in the handling and communication of sponsorships. We feel as if the producers learn as they go which leads us to the conclusion that a common set of ethical guidelines are needed. 

  • 309.
    Lenstierna, Elisabeth
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Motivation on Twitter: A qualitative study examining motivational factors for political participation in #svpol2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work takes off in earlier studies concerning motivational factors to interact in various social media in relation to societal and political discussions. The aim for this study is to garner a deeper understanding about how users on Twitter are motivated to take part in debates beneath the hashtag #svpol. Also, this work contributes with the personal experience of entering the Twittersphere as a new user without the capital of trust or knowledge prerequisite to the participation in the community of #svpol.

    Through semi-structured interviews six respondents shared their experiences of political dialogue on Twitter. Further, this study presents a new form of gathering data by using Twitter as a channel for textual responses through the function of Direct Messages where 3 respondents answered in text.

    The results presented confirms earlier theory in some respects regarding motivational factors to engage in political commentary and debate on Twitter. Also, this study presents nuances which can be recognized as pre-dispositioning motivational factors addressed in earlier research. The respondents in this work show differences in their social orientation displaying both relation orientation and antagonistic features in the community of #svpol. Their motivation and gratifications differ, and the result are discussed and concluded in the final chapter.

    This study does not generalize by the findings presented, rather it describes a small window of the community of #svpol and political commentary on Twitter. Rather than posing any absolute truths or widely held conceptions, this study contributes by giving some depth to the notion of nine Twitter users and their perception of the activity beneath #svpol on the Twitter platform. This work also shines light hardships which a researcher might encounter on the way to a qualitative approach to Twitter users in a general, largely anonymous, network within a national setting.

  • 310.
    Limslätt, Linnea
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Svensson, Karin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den visuella spegelbilden: En kvalitativ studie om mottagarens attityder kring logotypens roll som kommunikationsmedel2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company. The study also discusses whether the visual aspects of a logotype make any difference in this process.

    This is a qualitative study that has been conducted through interviews and the purpose is to collect and analyze the receiver’s attitudes regarding the logotypes. The theories of this study are based on visual communication, interpretation and semiotics.

    Our study shows that the receiver’s attitudes against the logotypes are mostly negative, mainly because the receiver’s were unable to understand the meaning of the logotypes. This study also shows that the receiver’s interpretation of the logotypes depended on a specific context and prejudice.

  • 311.
    Lindahl, David
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Simon
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Det ogranskade alkoholmonopolet: En kvantitativ studie i hur medierna rapporterar kring Systembolaget2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Media and journalists influence the Swedish democracy and form opinions among the public. With this is mind, media has a responsibility to be a critical institution and to strive for impartial reporting. However, it can be argued that party political opinions are embedded within media organisations hence, preventing neutral reports. With this in mind, Systembolaget, the Swedish alcohol monopoly, becomes especially interesting. Partly, because CEO, Magdalena Gerger, recently wrote a debate article protesting a motion allowing direct sales from small business alcohol producers. Additionally, Systembolaget has a unique position of power in the Swedish society.  The purpose of this thesis is to explain which generalised image of Systembolaget that is portrayed based on articles from the four largest Swedish newspapers: Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet, over the course of one year. In order to meet the purpose, a quantitative content analysis was conducted, where 412 articles from the selected newspapers were analysed. A qualitative method was then used to analyse expressed opinions towards Systembolaget.  The findings indicate that a majority of the articles about Systembolaget tended to be “neutral” (e.g. beverage tips). Furthermore, none of the analysed articles were written with an auditing perspective on Systembolaget. Finally, the thesis concluded that there is a difference between the selected newspapers reporting on Systembolaget. Future research should strive to further look into the reporting of Systembolaget through time.  

  • 312.
    Lindberg, Emmelie
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Björk, Petra
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Mediekonsumtion som verktyg för ungdomars identitetsbildning: En kvalitativ studie om hur ungdomar använder medier för att påverka andras bild av deras identitet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?

    Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.

    The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school. The survey was then followed by five in-depth interviews with one or two students representing each class.

    The study showed that young adults use media consumption as a mean to fitting in, rather than as a mean to distinguishing themselves. Media consumption is of a greater importance when the young adult is creating an identity as 'one in the group', compared to when the young adult is creating his or her own personal identity.  For the young adults we studied, the main advantage of displaying their media consumption was to show others they belonged. They achieved this by participating in discussions concerning media content, as discussions concerning media content was a daily routine in their lives. 

  • 313.
    Lindberg, Karin
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Losciale, Erika
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    The West and the Rest: En undersökning av SOS Barnbyars sätt att porträttera utsatta i reklamfilmer2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Authors: Karin Lindberg & Erika Losciale Title: The West and the Rest Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish

    In today's media, the use of stereotypes and simplifications of the world and of different groups are common. It is a part of how humans make sense of the world. The problem is that these simplifications tend to encourage false notions of reality.

    The way charities communicate in advertising is important in order to engage the audience to donate. This study aims to examine how the non-profit organization SOS Barnbyar Sverige portray underprivileged individuals in their commercials. We have chosen to focus on two different commercials in relation to the ongoing refugee crisis in Europe. The first commercial has no relation to the crisis and the second one is an attempt to show the viewer the situation of a refugee. We have studied the material through a qualitative semiotic method, also using colonialism, stereotypes and representation as theoretical frame- work in order to examine whether or not certain notions and simplifications are reproduced in the commercials from this organization. Our study has shown that there were a lot of colonial ideals and stereotypes to be found in SOS Barnbyars commercials, thus fueling the polarization of us and them and the Other. 

  • 314.
    Lindberg, Viola
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ekström, Michaela
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Är man tjej får man inte ta plats, man får inte vara kaxig": En kvalitativ studie om hur boxarna Mikaela Laurén och Klara Svensson framställs i svensk kvällspress2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this bachelor thesis was to examine how Swedish tabloids portrayed Sweden’s greatest female boxers Mikaela Laurén and Klara Svensson the time before and the time after their great meeting at Hovet the 10th of September. We examined the following questions: Which gender roles are given to Sweden’s greatest female boxers Mikaela Laurén and Klara Svensson in Swedish tabloids and how is the interplay between media and the figures in the text described in the Swedish tabloids?

     

    We used narrative analysis to investigate 14 texts from Aftonbladet and Expressen which were related to the match at Hovet. We found that the two boxers were portrayed differently. Laurén was portrayed as the bad girl who had to fight hard to get to where she is. She is tough and she is the one that comes with mean comments and gives media the real intrigues and she likes to use props. She believes she has a greater purpose, to get female boxing acknowledged on the media agenda. Svensson is portrayed as the good girl, she is more girly and is portrayed as if she seems to think that she is a better person than Laurén and therefore pity her when Laurén creates drama in the media. Svensson tries to convince the media that she is a tough girl but is still portrayed as more girly. Both Laurén and Svensson were also portrayed with their roles outside of boxing, as girlfriends which is common for female athletes. The meeting seems to be perfect for both the media and the boxers team. The meeting is portrayed as the final battle between good and evil.  

  • 315.
    Linderstam Eriksson, Ronja
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Surrogatmödraskap i medierna: En diskursanalys av tidningarnas framställning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this thesis is to investigate how Swedish journalism portrays surrogacy through printed press. I used critical discourse analysis according to Norman Fairclough’s three-dimensional model to explore the subject. In this study, fourteen articles where analysed. The analysis found four major discursive themes in the articles: the justifying discourse, the invisibility discourse, the hero discourse and the normalizing discourse. The study concludes that surrogacy is portrayed in a positive manner in Swedish printed press. Through the justifying discourse and the inivisibility discourse, in which the role of the surrogate is toned down, any moral implications of surrogacy are legitimatized. By describing the surrogate as a selfless and charitable person, she is constructed as a hero. By portraying surrogacy as something unproblematic, surrogacy arrangements are normalized. The study also found that the articles reproduce the idea of parenthood as something natural for women and that they constructed homosexual men as feminine to legitimize them as parents.

  • 316.
    Lindgren, Daniel
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Perseius, Petter
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    En gud, sex kyrkor, och en hel del Ulf Ekman: En studie i hur allsidigt olika kristna samfund lyfts i svenska medier2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, we looked at how balanced the various christian denominations in Sweden were raised in the news, on the basis of the requirement for balanced reporting. To measure the balance, we utilized Harcup and O'Neill’s news values and studied to what degree these values occurs in association with news articles that address the various denominations. The following denominations were selected for this study; Word of Life, the Pentecostal Church, Jehovah's witnesses, the Catholic Church, the Salvation Army and the Swedish Church. These denominations were then studied on the basis of news values in four of Sweden’s largest news organisations, in terms of audience numbers. We selected Dagens Nyheter, Aftonbladet, Sveriges Radio and SVT. What we found was that the Pentecostal Church, the Catholic church and the Swedish church was lifted in a similar and balanced way, while Jehovah's Witnesses, the Salvation Army and Word of Life only were lifted out of a few of the news values. We also found differences between the news organisations and their usage of the news values.We found, for example, a significant deviation in Aftonbladets usage of the news values “good news” and “bad news”.

  • 317.
    Lindgren, Sanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Mappien och den lilla flickan: - en studie om hur det stereotypiska genuskontraktet avspeglas i medias konstruktion av den yngre och den äldre kvinnan2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Mappien och den lilla flickan- en studie om hur det stereotypiska genuskontraktet avspeglas i medias konstruktion av den yngre och den äldre kvinnan.

    Författare: Sanna Lindgren

    Syfte: Syftet med uppsatsen är att ur ett åldersperspektiv undersöka hur två livsstilsmagasin för kvinnor konstruerar kvinnlighet, och hur denna konstruktion speglar Yvonne Hirdmans teori om de tre kvinnliga formlerna och det stereotypiska genuskontraktet.

    Metod: Innehållsförteckning samt kritisk diskursanalys.

    Teori: Det stereotypiska genuskontraktet och konstruktivistiskt medieperspektiv. 

    Material: Fyra nummer av VeckoRevyn och fyra nummer av M-magasin. Alla annonser samt åtta artiklar.

    Slutsatser: Den yngre kvinnan som konstrueras i VeckoRevyn är en ofullbordad människa och hon är enbart sin kropp och sitt liv. "Den stora världen" tillhör mannen, och genom sin relation till honom kan hon förflyttas ur den intima sfären som tillhör henne. Den äldre kvinnan som konstrueras i M-magasin tillhör också den intima sfären, men hon har blivit mer än enbart sin kropp. Hon har blivit en fullbordad människa och likvärdig mannen, om dock hans totala motsats. En ny kvinnlig formel som Yvonne Hirdman inte nämner börjar urskiljas i M-magasin.

  • 318.
    Lindholm, Isabella
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Rosén, Cecilia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Det är som om vi inte ens existerar": En studie av Aftonbladet och Dagens Nyheters rapportering om ätstörningar hos män 2010-20122013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The title is a quote from a blog entry written by the Swedish journalist Linus Fremin. For many years Fremin suffered from bulimia and he claims that men for a long time have been excluded from medias coverage of eating disorders.

    We wanted to try this thesis and decided to do a quantitative study of articles published in two Swedish newspapers, Aftonbladet and Dagens Nyheter, regarding eating disorders during the period 20101129-20121129. We studied 199 articles and counted the occurrence of men and women in the texts.

    Our study showed that women were represented in a majority of the articles, whereas the men were clearly much more absent. In most of the articles eating disorders were described as a female issue and men were rarely included. It’s difficult to say how the ideal division of men and women in media’s coverage of eating disorders should look like. Perhaps the ideal to strive for is not “fifty-fifty”, since more women than men today are diagnosed with an eating disorder. But it is important to know that this exclusion of men in media’s coverage of eating disorders contributes to the public opinion that eating disorders is an non-issue among men. 

  • 319.
    Lindkvist, Elin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ja tack, en liten skvätt till: En kvalitativ innehållsanalys av hur alkohol gestaltas i TV-programmen Solsidan och Big Brother2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering: Hur gestaltas alkohol utifrån ett genus- och klassperspektiv i svenska Tv-program populära hos ungdomar?

    Syfte: Jag argumenterar för något som jag inte tycker att det har diskuterats tillräckligt om inom det valda forskningsområdet. Studiens syfte är att skapa en medvetenhet kring hur alkohol gestaltas i svenska Tv-program. Medvetenheten är viktig för allmänheten som dagligen exponeras för Tv-programmens signaler men studien kan också ligga till grund för vidare forskning inom området.

    Metod: Jag har gjort en kvalitativ innehållsanalys av Solsidan och Big Brother som grundar sig i teori kring genus och klass. Jag har också genomfört en fördjupning vid utvalda händelser med fokus på att ytterligare se om programmen reproducerar normer eller är normbrytande.

    Slutsatser: Min studie visar att det finns stora möjligheter till att unga exponeras för signaler kring alkohol när de ser på TV. Signalerna uppmuntrar i många fall till något som kan ses som en ohälsosam alkoholkonsumtion som avdramatiserar alkoholens negativa effekter. I programen gestaltas alkohol utifrån genus med en konservativ syn på kvinnligt och manligt. Männen dricker i regel mer och högre alkoholhaltiga drycker som blir till symboler för manlighet. I programen förekommer olika samhällsklasser. Det går att identifiera en viss alkoholkonsumtion hos en viss samhällsklass. Det går också att se att beroende på hur en person identifierar sig i samhället blir valet av alkohol och sättet personen konsumerar alkoholen ett sätt att visa sin grupptillhörighet.

  • 320.
    Lindström, Nevena
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ett omskrivet omslag: - En studie om varför ett Vogue omslag skapade stor uppmärksamhet och kritik i amerikansk webbpress2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 321.
    Ling, Sofia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Har bilden av maskulinitet åldrats med värdighet?: En kvantitativ innehållsanalys av manlighetsideal i reklamannonser för manliga skönhetsprodukter under 2000-talet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: This study has been conducted with the purpose to examine representations of men and masculinity ideals in advertising for male grooming products. This study also aims to investigate how the male representation has changed during the 2000’s.

    Theories: The theoretical framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication.

    Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Café during the years 2003-2012.

    Conclusion: The result of the study suggests that the representation of men was not versatile, many of the advertisements showed the same representation pattern, which indicated that the metrosexual was the most common depicted masculinity. Past research shows that the notion of men and the male representations in media has gone through major changes during the last decades. However, the results of this study did not find any signs that the male representations were going through any significant change in the examined advertisements. But the results did show signs of feminization, sexualization and objectification in the male representations. 

  • 322.
    Linnér, Elvira
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Åkerlund, Caroline
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Debatten som blev en kampanj - en studie om HPV-vaccinets mediedebatt2014Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [sv]

    Studien syftar till att ge ökad kunskap om mediedebattens diskurs, i synnerhet utifrån ett riskperspektiv. Målet med denna studie är att undersöka hur mediedebatten om HPV-vaccinet ser ut, och varför den ser ut som den gör. Vilka aktörer som är aktiva i debatten, hur de argumenterar och vilka budskap de använder är områden som besvaras för att uppfylla vårt mål.

    Studiens huvudfråga undersöks genom en kritisk diskursanalys samt argumentationsanalys.

    Huvudresultaten visar att debatten kan liknas vid en kampanj, eftersom debattens aktörer till största del representeras av elitpersoner, människor som har makt att driva igenom eller påverka beslut inom området. Till hjälp använder de sig av argument som kan tyda på en hälsorisk hos den enskilda individen. En trolig orsak till att medierna satte HPV-vaccinet på agendan kan vara ett flertal omvärldsfaktorer som; massvaccinationen mot svininfluensan, Kalla faktas program om vaccinet, internet och sociala medier, nyhetsrapporteringen samt barn och kvinnors roll i samhället. Detta är omvärldsfaktorer som kan ha förstärkt hälsorisken med HPV-vaccinet och gjort att diskursen ser ut som den gör.

  • 323.
    Linus, Vedmar
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Mattias, Bengtsson
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Farliga förorter och lugna gräddhyllor: En kvantitativ innehållsanalys av medierapporteringen från utsatta områden och välbärgade områden.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    We have studied how three morning papers and three evening papers from Sweden’s three major cities (Stockholm, Gothenburg and Malmo) frame so called exposed areas as opposed to wealthy areas. The result shows that the level of crime reporting is higher in exposed areas and that it’s mostly men with Swedish names that takes part in the reporting. The number of police officers and lawyers that gets to speak on behalf of the exposed areas is also high and quite few persons that actually live in exposed areas gets to speak in the reporting.

    There is a wider variety in the reporting from the rich areas, with crime reporting being present but not to the same prominent level as in exposed areas. There is also more of a gender equality in the reporting from rich areas.

  • 324.
    Ljungkvist, Johan
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    The myth of social media: A qualitative study of deliberation and power in Facebook-pages of the Swedish Police2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to discuss the use of social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of social media.

    In this study, the democratic potential of social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.

    In conclusion: the democratic potential of social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages. In fact, the promise of interactive reciprocity obscures the passivisation and disempowerment of citizens. However, the study is limited to a specific sphere of influence and does not account for other forms of citizen participation made possible with social media or modern ICT.

  • 325.
    Louis, Eberstål
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Från ett nationellt och samtida problem till ett globalt och framtida hot: En studie av hur miljöjournalistik har förändrats i två svenska dagstidningar 1994-20142015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Författare: Louis Eberstål

    Titel: ”Från ett nationellt och samtida problem till ett globalt ochframtida hot”

    Nivå: KandidatuppsatsSpråk: SvenskaAntal sidor: 36

    Syfte: Åtskilliga teorier bekräftar att medier har ett stort inflytandepå den allmänna opinionen, de avgör vad publiken sersom miljöproblem. Syftet med denna studie är därför attundersöka hur dagstidningar i Sverige gestaltar miljöfråganoch miljöproblem.

    Metod: Kvantitativ innehållsanalys samt en kvantifiering avkvalitativa variabler. Undersökningens material är tvåsvenska dagstidningar (Dagens Nyheter och Aftonbladet) under tre utvalda tidsperioder; 1994, 2004 samt 2014.Empirin analyseras med en teoriram bestående av följandeteorier; gestaltningsteorin, elitkällor, dagordningsteorin samtteorin om gatekeeping.

    Huvudresultat: Resultatet i denna studie visar att miljöjournalistiken har gått från att vara ett nationellt och samtida problem präglat av politik, till att bli ett globalt och framtida hot som är präglat av klimat- och hållbarhetsfrågor. Studien visar även vikten av relevanta elitaktörer som i viss mån får ta över rapporteringen genom debattartiklar när kunskapen hos journalisterna inte räcker till för att beskriva detta komplexa och abstrakta ämne.

    Program: Kandidatprogram i Medie- och kommunikationsvetenskapUniversitet: Linnéuniversitetet, VäxjöPeriod: Vårterminen 2015Handledare: Göran PalmExaminator: Helena Meldré

  • 326.
    Lund, Jenny
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sandell, Elvira
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Välkommen till ett snabbare och enklare liv: - En kvalitativ studie om retoriken i casinoreklam2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In Sweden, there is currently a vast amount of commercials for online casinos. Online casino companies have been able to double their investments in advertisement during the past year. These commercials have been shown to be dangerous for people with a history of gambling problems, as the commercials often show the most attractive aspects of gambling. Considering the aggressivity of the commercials, there has also been an active debate on whether or not to forbid the advertisement of gambling in Sweden. Thus, the aim of this study was to examine the use of rhetorics in commercial videos for online casinos, to identify how the commercials argument to persuade their audience. By conducting a qualitative content analysis, with the basis on a rhetorical analysis, and the theories of agenda setting and priming, the study was executed on four different online casino commercials. Both visual and verbal aspects of the commercials were examined through different rhetorical aspects, such as Ethos, Pathos and Logos, to identify what sort of arguments occurred and what kind of rhetorical figures were used. The results showed that Ethos and Pathos dominated, and that these films try to set the audiences agenda through conveying their credibility. The authors found that all four of the commercials aim to achieve salience by reminding their audience of the rush players experience when gambling. The results also indicated that priming effects were achieved by showing a message that was in line with the audiences earlier conceptions.

  • 327.
    Lundin, Patrik
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Adolfson, Sara
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sportjournalistik och genus: en kvantitativ och kvalitativ analys av gestaltningen av kvinnor och män i Sportbladet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aimed to examine how a Swedish sports tabloid represented male and female athletes in headlines and preambles from a gender perspective. Furthermore, the study also analyzed how much coverage each gender got in Sportbladet, which was the chosen tabloid on which we conducted our study. We used a method triangulation and performed both a critical discourse analysis and a quantitative content analysis. The quantitative content analysis was made on strategically selected pictures inside the paper and the critical discourse analysis was made on the most significant article. The intention with a method triangulation was to provide both understanding in the big picture as well as on a deeper level. Our study shows that, not only do women receive a lot less coverage than men, but also that Sportbladet represented both men and women in a very gender stereotypical manner. An especially interesting finding we did was that women actually occurred in big pictures more often than men in terms of percentage. That is contrary to both our expectations and the rest of our results.

  • 328.
    Lundmark Ernstsson, Karin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Med Facebook som partner: En studie av två medieföretags användning av Facebook, samt publikens respons.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study has examined how two local media companies use Facebook in their operation. The two companies surveyed are P4 Kalmar Sweden Radio and the Barometer OT in Kalmar. Two sub-studies were conducted, a qualitative interview-study with responsible social media editors as well as a quantitative content analysis of Facebook publications over a month's time. The results show that Facebook is seen as a very important platform for the media companies to reach out with their journalism, while Facebook's algorithms affect the news rating and compels companies to constantly re-evaluate the content. The result also shows that traditional news with local connection constitutes the majority of Facebook publications and that it is this category that mainly renders the most response from the audience.

  • 329.
    Lundvall, Mattias
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Cederqvist, Adrian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Objektivitet och unga turkar: En kvalitativ jämförelse av två videomediers dramatiska framställning av nyheter på internet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The ways of reaching out to the people to supply news are substantially increasing after the emerge of the Internet. Because of the Internet anyone can make their message heard. The Young Turks claims to be the largest online news show in the world and they have over 650 000 subscribers on Youtube. Therefore it is important to study how alternative media differs from more traditional media. 

    This study focuses on alternative journalism on Youtube. The aim of this study is to identify the difference between the Youtube channel The Young Turks and CNN. The weight in the study lays in the ways the news is being presented. This study uses qualitative content from four news videos made by The Young Turks and four news videos made by CNN. This study focuses on the specific content in a few news videos rather than the overall content in several news videos. A dramatic analysis method is used to determine how the two media channels differ. 

    The result shows that the news videos made by CNN used objectivity as a means to claim their professionalism more often than The Young Turks. CNN’s news reporting was also clearer in presenting sources, compared to The Young Turks. 

  • 330.
    Löfgren, Evelina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Elfving, Emily
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Förgiftad av svartsjuka eller driven av hat?: En kvalitativ studie om kvinnliga och manliga gärningspersoner i svensk nyhetsjournalistik2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to examine how female and male murder perpetrators are represented in Swedish news journalism. We examined four specific murder cases, with two female and two male perpetrators, and the questions examined were: How are female and male perpetrators represented in news journalism, and what differences and similarities can be found in these representations?

    We made a critical discourse analysis of 21 news articles, published between the day of the crime and the day of the verdict, from the tabloids Aftonbladet and Expressen.

    The result shows that female perpetrators are represented as driven by their emotions, either as victims for unrequited love or as evil, jealous women. Male perpetrators, on the contrary, are represented with attributes that are associated with masculinity. The reporting of female perpetrators is also more intense and dramatically structured.

    Our study also shows similarities between perpetrators regardless of gender. They are represented as cold hearted and deviant, and the news articles are constructed almost as fiction, with sensational writing and dramatic storytelling.

  • 331.
    Löfgren, Lukas
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Odhe, Emil
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Caroline Seger eller Andreas Granqvist i rampljuset?: En kvantitativ innehållsanalys av Aftonbladet och Expressen under fotbolls-VM 2015 i Kanada och 2018 i Ryssland2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The last century shows that sport and broadcasting has evolved around men and left the women, in the dark. Even though there has been a significant movement for women in sport, the men steal the spotlight and has the sports arena to themselves. This study, a quantitative content analysis, contains published news articles from the Swedish newspapers Aftonbladet and Expressen during the women's FIFA World Cup 2015 and the men's FIFA World Cup 2018. The objective is to examine the quantity of coverage and the representation of the Swedish women and men's national football team. This study indicates that the main coverage of the women's national team was dismally low compared to the men's national team. The study also reveals a tendency that journalists of the news articles are about four times more men than women that covers both tournaments.

  • 332.
    Löwenadler, Emma
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Konsten att kommunicera ut två varumärken samtidigt: En retorikanalys om YouTubers upprätthållande av det personliga varumärket vid reklamsamarbeten2019Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    Internet has created an opportunity for people to communicate with a larger audience and some internet users have become famous based on what they share on social media. These people are defined as influencers which includes people with a large group of followers on different social media platforms.

    The rise of influencers has created new marketing opportunities for brands. While being exposed in influencers pictures or videos they can reach out to their target group. However, this new situation has created a rhetoric problem. The influencers must maintain their own personal brand while marketing another brand simultaneously. This study therefore aims to investigate which rhetoric techniques influencers, more specific YouTubers, use to maintain their own personal brand in the new context. While studying a marketing campaign created by United Screens for the brand Bic Soleil Bella, I did a rhetoric analysis of the YouTubers content where the product was exposed.

    The result showed that the YouTubers within the study use the same rhetoric techniques as in videos where no paid marketing collaboration was involved. Some of the YouTubers also created a situation where the product becomes relevant to their own personal brand.

  • 333.
    Magnusson, Hanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Mierzejewska, Joanna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    En retorisk utmaning i läkemedelshyllan: En studie om designbyråers visuella retoriska ramar och vägar vid formgivning av receptfria läkemedelsförpackningar2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was based on visual rhetoric theory to examine how design

    agencies experience the design of over-the-counter drug packaging, what challenges

    they face, and with which rhetorical appeals they convince consumers, while they relate

    to the non-art-related conditions, the Swedish Medical Products Agency’s regulations

    (SMPA). The objective was based on previous research that has begun a discourse on

    the phenomenon and that designers previously has expressed a lack of dialogue in the

    graphic expression of over-the-counter drug packaging with the SMPA. To investigate

    the phenomenon semi-structured interviews was conducted with six professions of five

    different design agencies whose area of expertise was health and pharmaceutical

    communication. The results showed that the designers' biggest challenges was to find

    the balance between the visually attractive as well as the patient safe and reliable

    graphic expression. The results also showed a challenge in the absence of direct

    communication with the SMPA in the design process. Such communications had

    facilitated the process as a dialogue for the graphic expression and its effect on a patient

    safe packaging, had been possible. The elements in the design process that the

    respondents considered most essential to persuade the consumers were colors and

    illustrations. These elements could be widely applied without violating the rules.

  • 334.
    Majak, Annika
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Velagic, Johan
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Svart fysik och vit mentalitet: En kvantitativ innehållsanalys av Expressens sportjournalisters presentation av spelarna inför fotbolls-VM i Brasilien 20142015Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
  • 335.
    Malmgren, Peter
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Steneros, Pontus
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Stenen på Stadion2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 336.
    malmin, amadeus
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ambring, Isabel
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Blå flickor men blåare pojkar: En undersökning om hur könsrollerna porträtteras i Leksakskataloger 2014 -20152015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this qualitive content analysis is to examine and analyse how children are visualized in toy catalogs, depending on their gender, 2014 - 2015.

     

    It is important to observe how advertisement maintains the gender stereotypes norms of our society, since it has a major impact on our self-image and identity. Especially when it comes to children, who absorb everything and also because it is during the childhood the socialization process begins.

     

    It is common that toy stores and toy catalogs distinguish boy toys from girl toys, based on the toy’s colour, form and function. This phenomena has become a topic of public discussion in recent years. Therefore, the two large toy companies, BR-leksaker and Toys “R” Us, claim to have published gender neutral toy catalogs by changing the gender roles and letting boys and girls play together with the same toys.

     

    In order to gain more knowledge of toys impact on gender roles, we studied previous research by scientist in the field of gender, e.g. Almqvist, Butler and Connell. By using a qualitative method with a semiotic perspective, we found recurrent underlying aspects in the advertisements, by the selection of twelve pictures. The studies result implies that the studied toy catalogs are not yet equal, although a certain level of progress can be ascertained. Not even the three most equal advertisements visualized girls and boys equally, because of details such as stereotypical hairstyles, accessories and clothing. Furthermore, the study shows that girls are portrayed with boy toys than vice versa, which implies that boys are to a greater extent regarded as abnormal.  

  • 337.
    Maric, Julia
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Killgren, Sandra
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Hästtjejen som blev en styckmördare": En kvalitativ studie om representationen av en kvinnlig gärningsman i Aftonbladet och Nerikes Allehanda2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study was to examine how crime journalism relates to gender by exploring how a female perpetrator is constructed in Swedish news media. We examined a specific case where a female perpetrator murdered and dismembered her victim in Askersund, Örebro. The questions examined were; How are the female perpetrator represented in the tabloid Aftonbladet and the local newspaper Nerikes Allehanda and what are the differences and similarities between Aftonbladet’s and Nerikes Allehanda’s representation of her?

    We made a discourse analysis of eighteen news articles. The result shows that the female perpetrator is represented as a non-ideal female perpetrator, a heartbroken and weak victim and an ordinary woman who suddenly transforms. Aftonbladet and Nerikes Allehanda also represent the female perpetrator as an evil and insensitive murderer and like a jealous madman. Both Aftonbladet and Nerikes Allehanda describe that the female perpetrator saw her victim as a rival.

    At the beginning, mainly Nerikes Allehanda, represent the female perperator as a part of the community by representing her as a kind and innocent girl who loves horses. Then the representation is changing and the female perpetrator is represented as an intruder in the community. This representation also appears in Aftonbladet. However the tabloid mostly represents the female perpetrator with attributes like vicious, callous, jealous and mad. Our study also shows that the distance between the newspapers and the place where the crime occurred, influences the representation of the female perpetrator. 

  • 338.
    Marmont, Emmie
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Mustafic, Lidija
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Akilleshälen som glöms bort: En kvalitativ studie av kontorsmiljöns betydelse för internkommunikationen på en arbetsplats2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Employers are becoming more and more aware of that the internal communication between employees is the reason why organizations are being held alive and also what impact the office environment has on employees work performances and their communication. The aim of our study was to gain an understanding of what significance an office's spatial design has for the communication between employees and managers in the workplace.

     

    We have through qualitative interviews with managers and employees from different business cases gotten a perception of their ways of communicating with each other. The results showed that employees and leaders thought that they shared the same picture of what their communication was like in reality, how they thought their ways of marking their territory in the office was understood and respected and what their opinions and expectations of how the communication between them and their leaders should be like. These results were then analyzed in consideration with relevant theory and previous research in the disciplines of office environment and communication studies.

    The main conclusions that have been drawn from the analysis are that the work environment's design can be both positive and negative at the same time and that what should be focused on is the leaders' communication. The leaders and their employees have to communicate more about their communication between them so thart misunderstandings can be avoided in the office environment - and therefore become more effective.

  • 339.
    Martelleur, Mia
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Palm, Marion
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lilla Aktuellt - ett program i barnens tjänst?: En kvalitativ analys av framställningen av medverkande i Lilla Aktuellt2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Lilla Aktuellt is the only news show in Sweden that is directed toward children and is supposed to be at their service - producing news for them in a way that they can relate to and understand.  The aim of this study is to investigate how people that participate in interviews in Lilla Aktuellt are represented depending on their sex, age and ethnicity with the help of intersectionality, social representation and framing theories. We have tried to answer if there are any patterns in how people who participate in the news reports of Lilla Aktuellt are portrayed depending on what sex, age or ethnicity they could belong to. We also investigate what differences and similiarities that can be distinguished from the content of the show over time depending on these social categories.  

    We have done a critical discourse analysis on 52 news reports from the program, with half from 2004 and half from 2014. During this process we found several discourses which suggests that there is a difference in how people are portrayed dependning on the social categories mentioned above, and what subjects they get to represent in the news reports. There is also a change in what kind of news that are brought up in the programs in 2014 compared to 2004, which have lead to a difference in who gets to participate the most in the program. Our study shows that children gets a greater representation in 2014 than in 2004.

  • 340.
    Martis, Emma
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Åkerlöf, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ordet är mitt, ordet är ditt. Men är det verkligen så fritt?: En studie om det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I en demokrati är yttrandefriheten en grundbult. Men ett demokratiskt samhälle innefattar även religionsfriheten, som skyddar individers eller gruppers rättighet att utöva religion. Religiösa utövare placerar ofta religionen över allt annat och individens frihet att yttra sig uppfattas därmed som sekundärt. Det resulterar ofta i att religion blir måltavla för kränkande yttringar, något som av de religiösa uppfattas som otillåtligt. Den 19 augusti 2007 publicerades Lars Vilks blyertsteckning ”Profeten Muhammed som rondellhund.” Karikatyren spred sig snabbt och extremister placerade Vilks på sin officiella dödslista. Vilks testar gränser och de religiösa reagerar, ett tydligt exempel på den turbulens som kan skapas mellan yttrandefrihet och religionsfrihet.

    Genom en analys av de argument som förs fram i debatten om Lars Vilks, är vårt syfte att skapa en ökad förståelse för det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet. Vår frågeställning består av två delar: Vilka är de mest frekventa för- och motargumenten som förs fram i debatten kring Lars Vilks i samband med yttrandefrihet och religionsfrihet? Hur kan vi, genom dessa för- och motargument, skapa förståelse för det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet?

    Studien bygger på en argumentationsanalys, som fokuserar på debatten om Lars Vilks i samband med yttrandefrihet och religionsfrihet. Empirin utgörs av 62 åsiktsartiklar, hämtade från tidningarna Dagens Nyheter och Expressen från åren 2007, 2010 samt 2015.

    För att ha ett påstående att förhålla oss till urskilde vi vår huvudtes: Religion får inte inskränka yttrandefriheten i en demokrati. Utifrån det identifierade vi fyra argument som understödjer tesen: I en demokrati får man kränka religion, Ett demokratiskt samhälle ska inte tystas av hot och rädsla, Yttrandefriheten är grundläggande i en demokrati och Religion måste utmanas för att samhället ska utvecklas, samt två som undergräver tesen: Yttranden om religion bör inte användas omdömeslöst och Yttrandefrihet ska inte utnyttjas i syfte att kränka religion. Anhängarna argumenterar för att alla åsikter får yttras. En vädring av obekväma yttranden anses vara avgörande för det demokratiska samhället. Opponenterna anser att oförnuftiga yttranden leder till ett mer konfliktfyllt samhälle och att de därför bör begränsas. Det ambivalenta förhållandet belyses extra i och med att majoriteten argumenterar för att yttrandefriheten är grundläggande i en demokrati, men att utlåtanden kräver ett personligt ansvar. Det personliga ansvaret är dock subjektivt, och en gränsdragning för vad som bör och inte bör sägas blir svår, framför allt i ett samhälle som känner sig hotat av extremister. För att förstå det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet är det nödvändigt att begripa konflikten mellan de legala rättigheterna och de moraliska förpliktelserna.

  • 341.
    Massawe, Lina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nicklas, Haglund
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Samhällsdialog i sociala medier: Studenters inställning till kommuners kommunikation på Facebook2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The last two decades, the level of political engagement in Sweden has continued to decline, despite various projects attempting to adjust this trend that threatens to weaken the legitimacy of Swedish democracy; a participatory democracy with deliberative qualities. New studies have shown that today’s youth engage in matters regarding society, on the Internet. Can web 2.0. be the solution? A majority of Swedish municipal authorities are now seeking interaction; specifically dialogue in social media, though scholars argue the channel is used primarily for publicity and information rather than interactive dialogue.

    This thesis’s key questions are the following. What attitude do students have, towards engaging in dialogue with municipalities on the latter’s Facebook pages? Which criteria must this communication meet, in order to catch their interest, furthermore promote dialogue? Lastly, would they engage in the dialogue, given these criteria are met?

    The concept has been studied through a qualitative research method, focus group. Our respondent’s attitudes towards the concept where then analyzed and put into scientific context with theories argued in previous studies.

    Our study shows that students would participate given their criteria where met. Issues, criteria discussed where the following. Our respondents have little faith in the municipality’s will to have dialogue, further they don’t believe they can make an impact consequently they don’t engage in the dialogue. They wished that matters discussed met their interest and that municipalities remained in main control over the communication process and that the communication form corresponds with the channel’s, Facebook’s.

  • 342.
    Mathiasson, Ossian
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Slättman, Samuel
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Se glad ut, mörkhyade kvinna – visa din dyra klocka, vita man: En studie om hur Sportbladet porträtterar svenska friidrottsstjärnor med olika kön och/eller etnicitet.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This intersectional study explores how the social constructed categories gender and ethnicity interact with each other in photos picturing Swedish athletes. The studies empirical material is collected from the sport section of the biggest Swedish tabloid newspaper Aftonbladet, and was published during the period 23rd of November, 2012 to 23rd of November, 2015. The photos has been analyzed with a semiotic analysis which establishes that there are discriminating differences in how the athletes are being portraited. The most comprehensive differences are found between the groups ethnical Swedish men and ethnical non-Swedish women.

  • 343.
    Medin, Linnea
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Andersson, Beatrice
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Kött på talriken eller på agendan?: Journalistikens roll som medlare mellan klimatforskning och allmänhet.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 344.
    Melberg, Alexandra
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Gustafson, Tilde
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "And the World has Somehow Shifted.": En kvantitativ studie av genuskonstruktioner i Walt Disney Pictures animerade långfilmer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Disney princess line includes nine films, in our study we have extended this line to include the latest three films from Walt Disney Pictures that follow the same pattern. These films are Tangled (2010), Brave (2012) and Frozen (2013). We have conducted our study using the same method used by England, Descartes and Collier-Meeks (2011) in their study of the first nine films, starting with Snow White and the Seven Dwarfs produced in 1937 to Princess and the Frog from 2009. A quantitative study was executed where we focused on gender role portrayal, the main characters behavioral characteristics and performed rescues. We applied the following theories to our result; the Social Constructivism, Laura Mulvey’s theory of the Male Gaze, Michel Foucault’s theory of power and discourse, intersectionality and Claude E. Shannon and Warren Weaver’s model of communication. Our result of the content coding shows a more nuanced depiction of both male and female main characters where the roles have shifted. The female main characters have been asigned a more traditionally masculine role in the films. The story in all of our three films revolves around the female main characters efforts to achieve their goals. The male main characters have abandoned their shiny armour and white horse and persued a role as the one who leads the female to her goal. A one-way analysis of variance was implemented to see differences over time in gender role portrayal of men and women. The result suggest that the male and female roles have changed over time, altough the men are those who have changed the most.

  • 345.
    Mellin, Hanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Tiuraniemi Skoogh, Jenny
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Hej! Det är patriarkatet. Vi äger dig. Hejdå": En kvalitativ studie av Instagramkontot Kvinnohats gestaltning av mediekritik2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A qualitative study of the Swedish Instagram account Kvinnohat´s framing of media criticism. The Instagram account Kvinnohat is an example when citizens with a feminist agenda participate in a public debate. With a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents. Kvinnohat allows guest admins to do personal photo-sharing from the account Kvinnohat so that different feminist users have an opportunity to express their opinions.

    We have analyzed how Kvinnohat use rhetorical strategies and frames to express their opinions about media. By analyzing the frames with help of Robert Entmans (2004) Cascading Activation Model the result of the study shows how Kvinnohat frame their content. The semiotic analysis reveals the visual rhetoric in the post and is a supplement for the rhetorical analysis in which the strategies appears.

    The result of the study showed that the attitude in Kvinnohat's media criticism is both negative and positive. Kvinnohat and like-minded followers are not only consuming media but also questioning the content and the media industry. The founders of Kvinnohat often recommend their followers a positive media content where the content shows a norm critical perspective. The negative critique practiced by Kvinnohat tend to inform and educate their audience of a problem. To strengthen a relationship between Kvinnohat and its followers, Kvinnohat tend to be personal in their posts by relating to their followers, and inspire them to interact.

  • 346.
    Morales Bobadilla, Paulina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Henriksson, Matilda
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Den aktuella framställningen av en specifik grupp: En kvalitativ diskursanalytisk studie som belyser hur de funktionshindrade blir representerade i SVTplays nyhetsinslag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main purpose of this essay was to highlight how people with disabilities are represented in the SVTplay news reports in spring 2016. Furthermore we view that representation from different kinds of perspectives to encircle the entire problem area. Our analysis is based on a critical discourse analysis, where we mainly focused on studying the text production in the news reports. Results from this analysis indicate that SVT uses a number of different names for the disabled and that these terms often distinguishes the disabled as a specific group. Further, we identified three different discourses in the text. These were Exposed and emotional, The one who can handle everything and The goal is the normal life. These discourses are showcasing a versatility in the representation of disabled people in the news media. But it also shows that SVTplay news often follows some typical stereotypical representations by including different types of relational representations and terms of use.

  • 347.
    Mångs, Stina
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Käller, Victoria
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Vad menar de egentligen?": En kvalitativ studie av Försäkringskassans digitalisering ur ett medborgarperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen är en kvalitativ studie över Försäkringskassans digitalisering och arbete mot e-förvaltning. Studien har ett medborgarperspektiv och den empiri som samlats in stödjer sig på muntlig som dokumenterad information från Försäkringskassan men mest centralt på 19 intervjuer med förmånstagare hos Försäkringskassan. Försäkringskassan handlägger ärenden inom flertalet olika försäkringsgrupper och förmåner, denna studie fokuserar enbart på de tre försäkringsgrupper och tillhörande förmåner som handläggs inom socialförsäkringen. Syftet med studien är att studera användarnas uppfattning om Försäkringskassans digitala tjänster utifrån sociala faktorer i de problem som kan uppstå i ett ärende och mer specifikt i ansökan om en förmån.

    De teorier studien vilar på är nätverksteori, användbarhet och användarvänlighet samt digital klyfta. Resultatet visar att det finns en digital klyfta men att den inte ter sig lika djup som tidigare forskning pekar på. Ålder är en betydande faktor för internetanvändning och användning av digitala tjänster. Det uppstår problem i användarnas ärenden och mer specifikt i ansökningar om förmåner. Dessa problem är desamma för både digitala och analoga användare. Resultatet visar att intervjupersonernas nätverk är av betydande roll för användarna i deras ärenden hos myndigheten.

    Studiens slutsats är dock att de problem intervjupersonerna uppfattar inte handlar om digitaliseringen i sig utan att de problem som framkommer i studien ters sig oavsett om ansökan sker digital eller analogt. 

  • 348.
    Månsdotter, Sofia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Fint och fult i film: En studie av finkulturell och populärkulturell diskurs i svenska filmrecensioner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The discussion about high culture and popular culture in our society has been going on for decades. In few places is it as loud as within culture journalism and the critics’ society, where the question of what is good taste and what is dumb entertainment constantly gets brought to the surface. Film is a particularly vulnerable area, since it is such a universally appealing and rather young medium. In America and England several studies have been performed of the reviewing society and reveiwers’ use of high and low art-discourse in their writing. The Swedish market is sorely lacking in this area.

     

    This study is an attempt to shed some light on the way Swedish culture journalism works, with the focus being Swedish film reviews. The goal is to explore the use of high culture and popular culture discourse within Swedish reviews by examining the movie reviews published in the two large Swedish newspapers Dagens Nyheter and Aftonbladet in 2013. The reviews were studied using a number of variables, some of which represented the high culture discourse, and some of which represented the popular culture discourse. The study showed that the reviewers of these newspapers tended to use both high art discourse and popular culture discourse within their reviews to almost the same extent. The news papers were also very similar in the way they used the variables for high culture and popular culture discourse.

  • 349.
    Månthén, Felicia
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Johansson, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Spinn i det nya medielandskapet: Nya medieaktörers inflytande på den traditionella journalistiken2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim 

    With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.

    Method 

    We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.

    Main result 

    We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. 

  • 350.
    Mårtensson, Emelie
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Linge, Sofia
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Svepande Mediehantering: En studie om förtroendekriser som konsekvens av medioker mediehantering2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.

    The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4’s Kalla fakta, and how it affected people’s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods. One qualitative content analysis where the outcome has been developed by analyzing articles and television clips in four news media in Sweden and one quantitative survey in the form of a questionnaire study to investigate the confidence of the Zoo. Our main theories are the agenda setting theory, the principle of symmetry and Thompson theory of what a scandal is.

    Our theses are:

    • How did Parken Zoo manage media after the examination of TV4’s Kalla fakta?
    • How did this affect people’s confidence in the Zoo?

    The revelation by Kalla fakta and Parken Zoo's media management both created a temporary loss of confidence for the Zoo in the public opinion. This loss of confidence may be rebuilt in the next few years on condition that Parken Zoo play their cards right.

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