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  • 51.
    Hadziabdic, Emina
    et al.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Health and Caring Sciences.
    Hjelm, Katarina
    Linnaeus University, Faculty of Health and Life Sciences, Department of Health and Caring Sciences.
    Working with interpreters: practical advice for use of an interpreter in healthcare2013In: International Journal of Evidence-Based Healthcare, ISSN 1744-1595, E-ISSN 1744-1609, Vol. 11, no 1, p. 69-76Article in journal (Refereed)
    Abstract [en]

    The aim of this descriptive commentary is to improve communication in healthcare when an interpreter is used by providing practical advice to healthcare staff when they consider using interpreters. This descriptive commentary considered the issues of preparation and implementation of interpretation sessions to reveal the complexities and dilemmas of an effective healthcare encounter with interpreters. Using the design of a discursive paper, this article seeks to explore and position of what is published in the literature on the topic studied and on the basis of previous studies to provide practical advice on the use of interpreters. The descriptive commentary showed that the interpreter should be used not only as a communication aid but also as a practical and informative guide in the healthcare system. In preparing the interpretation session, it is important to consider the type (trained professional interpreter, family member or bilingual healthcare staff as interpreters) and mode (face to face and telephone) of interpreting. Furthermore, it is important to consider the interpreter's ethnic origin, religious background, gender, language or dialect, social group, clothes, appearance and attitude. During the healthcare encounter, the interpreter should follow the recommendations given in guidelines for interpreters. Healthcare staff should choose an appropriate room and be aware of their own behaviour, appearance and attitude during the healthcare encounter. Good planning is needed, with carefully considered choices concerning the right kind of interpreter, mode of interpretation and individual preferences for the interpretation in order to deliver high-quality and cost-effective healthcare. Depending on the nature of the healthcare encounter, healthcare staff need to plan interpreting carefully and in accordance with the individuals' desires and choose the type of interpreter and mode of interpreting that best suits the need in the actual healthcare situation in order to deliver high-quality healthcare.

  • 52.
    Hamnevik, Anna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Persson, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Upholding the code of ethics during censorship: A qualitative study of strategies used by Thai journalists under the pressure of the military government2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to determine whether the interviewed journalists and reporters

    in Thailand are able to uphold their code of ethics while under the censorship implemented military rule since May 2014. The research is based on 9 empirical interviews with journalists and reporters working in Bangkok, one informant interview, and 9 surveys conducted in the end of the empirical interviews. The theoretical framework of this study is based on McQuail’s Normative Theory of Media and Society, McQuail’s Theory of Pressure and Demands in media organizations and Friedmann’s (Dis)Empowerment model.

    The research shows that the journalists and reporters have trouble maintaining their code of ethics while working under censorship and military rule, and the majority of them feel the need to self-censor in order to be able to do their work. The interviewees claimed that the pressure to self-censor came both from business, arguing that economic pressure is the reason for self-censorship, as well as from the military government’s restrictions, claiming to not want any troubles with the government as the reason for self-censorship. We conclude that there is a gap between theory and practice that hinders improvement of livelihood and empowerment in the Thai society. This is further confirmed in our created model on external influence. 

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    Bachelor thesis
  • 53.
    Hellqvist, Christoffer
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Svensson, Robin
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Österberg, Rickard
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Ett bollplank för identiteten: En kvalitativ studie om hur företag inom sporthandelsbranschen utformar sin varumärkesidentitet med hjälp av sociala medier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Research question

    • How does companies form their brand identity using social media?

    Purpose

    The purpose of this study is to examine and analyze social media’s influence on the brand identity within the sport trade industry, to be able to explain and create an understanding how social media is used to form the identity.

    Method

    The study is of a qualitative research method and has a deductive approach with inductive elements. The data which the study is based upon has been gathered by nine semistructured interviews.

    Conclusion

    The conclusion of the study is that companies within the sport trade industry forms their identity using social media through a process. The process contains information gathering, positioning, interaction and filtration. The process starts with information gathering which affects the positioning on social media which in turn affects the interaction. The interaction generates more information which in the end is filtrered by relevance and then forms the identity.

    Key words

    Brand identity, Social media, Sport trade industry, Customer power

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  • 54.
    Hertzberg, Alexander
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Köping-Höggård, Louise
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Interkulturella Facebook: En studie om den potentiella inverkan på svenska studenters kultur genom interkulturella möten i en digital kontext.2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
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    fulltext
  • 55.
    Holt, Kristoffer
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Lundell, Patrik
    Lund University.
    Mistrusting the media – now and then: A historical comparison of far right media criticism in Sweden2015In: Political Agency in the Digital Age: Media, Participation and Democracy, Copenhagen, 2015Conference paper (Refereed)
    Abstract [en]

    Characteristic of many contemporary far right movements is a deeply rooted skepticism and suspiciousness towards mainstream media. During the PEGIDA marches in Dresden, Germany, “Lügenpresse” is a common slogan. The message is that hegemonic mainstream media conceal or distort information that does not fit the “politically correct” agenda. In Sweden far right movements, ranging from right wing populist parties such as the Sweden Democrats (SD) to more extreme identitarian think-tanks such as Motpol.nu exhibit the same attitude. (Holt, 2015) Radical right media channels therefore need to be analysed in the light of its position as a perceived corrective of traditional media and constrained public discourse. But is this a new phenomenon? In this paper we compare findings from two separate studies of radical right wing media criticism from different periods: the online contemporary identitarian wictionary Metapedia.org (Holt & Rinaldo, 2014) and media criticsm in the journal Sweden-Germany (1938-58) published by the pro-German National Society Sweden-Germany (RST). (Lundell, 2015) Our aim is to study historical antecedents to today’s far right media criticism and discuss contemporary far right media criticism in the light of what can be learned from history.

  • 56.
    Hugo, Erik
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sidvall, Olle
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sverigedemokraterna i valrörelsen 2014: En jämförande studie av 10 tidningars rapportering och gestaltning av partiet2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sedan Sverigedemokraternas inträde i den politiska debatten har det diskuterats hur medierna ska bemöta partiet. I ett brev från Jimmie Åkesson till chefredaktörer runt om i landet i samband med valet 2010 vädjade han att Sverigedemokraterna skulle bli behandlat som övriga partier. Samma år kom partiet in i riksdagen och har sedan dess fått ett allt starkare väljarstöd i främst Skåneregionen samtidigt som stödet varit svagt i framförallt Stockholm, Västerbotten och Gotland.

     

    Syftet med den här studien var att undersöka hur tidningarna gestaltade och rapporterade om Sverigedemokraterna fyra månader före valet 2014 i regionerna där partiet fick högst respektive lägst väljarstöd i samma val. Vi har gjort en kvantitativ innehållsanalys baserat på 464 artiklar från tio tidningar. Vi har analyserat fem tidningar från Skåneregionen och fem tidningar från Stockholm, Västerbotten och Gotland. Tidningarna vi undersökte som fått representera Skåneregionen var Sydsvenskan, Helsingborgs Dagblad, Skånska Dagbladet, Ystads Allehanda och Kvällsposten. Tidningarna som fått representera Stockholm, Västerbotten och Gotland var Dagens Nyheter, Svenska Dagbladet, Aftonbladet, Västerbottens-Kuriren och Gotlands Tidningar.

     

    Resultatet visade på att det fanns små skillnader i hur de skånska och övriga tidningarna gestaltade Sverigedemokraterna. Artiklarna var till största del gestaltade ur ett spelperspektiv i regionerna. Vi fann dock skillnader gällande rapporteringen av partiet. Sverigedemokraterna fick större exponering i de skånska tidningarna sett till antalet artiklar och storleken på artiklarna.

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  • 57.
    Hägglund, Viktor
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Holman, Adam
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Slaget om den politiska gestaltningen: En kvalitativ analys av hur Magdalena Andersson och Ulf Kristersson politik framställs i SVT:s Val 2022: Utfrågningen.2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this essay the framing of the politics of the two prime minister candidates Magdalena Andersson and Ulf Kristersson have been analyzed. This during two interviews broadcasted before the election 2022 on public service channel 1 (SVT 1) in a program called Election 2022: The Hearing (Val 2022: Utfrågningen). The study has looked at several different types of framing including thematic, episodic and gameframing to be able to analyze how the politics are portrayed. The study has also acknowledged the importance of the power relations that take place between interviewee and journalist in a political interview. Also how the role of the journalist acting as a program manager affects the framing of the politics. The conclusion is that politics are framed in all kinds of framing analyzed. But there are differences between how Andersson and Kristersson´s politics are framed through the analyzed frames. The program managers had different strategies to confront the politicians depending on who they interviewed. 

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    fulltext
  • 58.
    Hägglöf, Hanna
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Nilsson, Lina
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Flyktingkrisen 2015 - en internationell diskussion eller en mänsklig katastrof?: En kritisk diskursanalys av Aftonbladets nyhetsartiklar.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this bachelor thesis was to examine how the swedish newspaper Aftonbladet constructed the discourse of the refugee crisis in Europe during the year 2015. By using a critical discourse analysis of nine articles the study was able to show how the newspaper portrayed the power relationship between the characters.

     

    The following questions was examined:

    • How does Aftonbladet construct the refugee crisis as an event?
    • How is the relationships between the characters within the text portrayed?

     

    The result showed that there were five different discourse patterns that appeared which constructed the refugee crisis as a problem and a threat for the European Union and the member countries. The relationship between the different characters within the text was embossed by hegemony because the refugees was represented as helpless and the authoritative countries talked about how the refugees affected their everyday life.

     

    Therefore Aftonbladet embedded the refugees in archetypes and like they were subordinate to the national states, which lead to a portrayal of the crisis as a international discussion more than a catastrophy for humanity. 

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    Flyktingkrisen 2015 - en internationell diskussion eller en mänsklig katastrof?
  • 59.
    Isaksson, Max
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Skendialog eller verkligt deltagande: En studie av hur svenska kommuner använder sociala medier som mötesplats mellan kommun och medborgare2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Frågeställning: Vilken roll intar de sociala medierna i kommuners kommunikationsarbete?

    Bakgrund: De senaste åren har allt fler kommuner börjat använda sig av sociala medier. Detta ställer stora krav på kommunerna, att anpassa kommunikationen efter medborgarna och efter de nya medierna. Frågan är vilken funktion och roll de sociala medierna får i kommunernas kommunikationsarbete.

    Syfte: Att tillföra kunskaper om hur man kan förstå sociala medier  som mötesplats mellan kommuner och medborgare. Meningen med studien är att tillföra kunskaper såväl om syftena bakom närvaron som hur det fungerar i praktiken.

    Metod: Kvalititativa forskningsintervjuer med kommunikationsexperter på tre svenska kommuner och kvantitativ innehållsanalys av kommunernas Facebooksidor.

    Slutsats: Sociala medier används oftast för att föra ut information och i liten utsträckning för att interagera. Då interaktion uppstår är det sällan ömsesidigt, medborgarna vill inte prata om samma saker som kommunen. Resultatet tyder samtidigt på att närvaron på sociala medier kan stärka kommunens legitimitet. Vad som förhindrar utvecklingen mot en utökad dialog  är resurser, prioriteringar och synen på demokrati och medborgarinflytande.        

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    Skendialog eller verkligt deltagande
  • 60.
    Joakim, Bengtsson
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Linus, Kristiansson
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Klicka med konsumenten: En kvantitativ studie om hur annonsinnehåll och förtroende till annonsören påverkar svenska konsumenters attityder till företags annonser på social medier2016Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Authors: Joakim Bengtsson och Linus Kristiansson

    Supervisor: Joachim Timlon

    Examiner: Bertil Hultén

    Course: Degree Project in Marketing, The Business Administration and Economics Program, 30 credits, School of Business and Economics, Linnaeus University Kalmar, 4FE63E, Spring 2016

    Report title: Click with the consumer - A quantitative study of how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media

    Research question: How do advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media?

    Purpose: The main purpose of this degree project is to explain and analyze how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media. The subsidiary purpose of the degree project is to be indicative in creating a basis for decision making for corporations adverting on the social media by providing recommendations.

    Method: In this degree project, a deductive strategy and a quantitative research method were applied. Furthermore the data collection was conducted through surveys in paper and digital form.

    Results and conclusions: We have concluded that informative and emotional content have a positive impact on Swedish consumer’s attitudes towards corporate advertisements on social media. Trust in the advertiser however has no significant impact on Swedish consumer’s attitudes towards corporate advertisements on social media in this degree project.

    Theoretical and practical contribution: The degree project’s theoretical contribution is explaining how advertisement content and trust in the advertiser affect Swedish consumer’s attitudes towards corporate advertisements on social media. The practical contribution of the degree project is that it provides practical implications that can be indicative in decision making for corporations adverting on the social media.

    Keywords: Swedish consumers, attitudes, social media, advertisements, advertisement content, trust in the advertiser.

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    Klicka med konsumenten
  • 61.
    Johansson, Elisabet
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Dahlin, Ulrika
    Växjö University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Nätmobbning: skolans föreställning om den nya problematiken via Internet2008Student thesis
    Abstract [en]

    Vårt syfte var att undersöka hur rektorer, fältkuratorer och mobbningsteam arbetar

    för att stävja mobbning respektive nätmobbning bland barn och unga. Ämnet

    intresserar oss båda för att det är högaktuellt i dagens skola. Vi anser att det är

    viktigt att få förståelse för vad som kan vara orsaken till nätmobbning, men även

    åtgärder och metoder skolan tillämpar.

    Vårt metodval var semistrukturerade intervjuer och utvald litteratur som berör

    ämnet. Vi genomförde intervjuer med rektorer och fältkuratorer som också

    representerade skolornas mobbningsteam. Detta för att få klarhet om deras

    föreställningar och arbetssätt angående mobbning respektive nätmobbning.

    Resultatet visar att rektorer och fältkuratorer har metoder och åtgärder i sitt

    förhållningssätt kring mobbning. Däremot anser intervjurepresentanterna att

    nätmobbning är mer raffinerad och hemsk än den vanliga traditionella mobbningen.

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    FULLTEXT01
  • 62.
    Johansson, My
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Hahto, Anna
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Out of the Closets and into the Streets": En kvantitativ innehållsanalys om medierapporteringen under Pridefestivalen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.

    Several key theories and themes frame the study. One of the theoretical bases of this study is agenda theory, which is based on the idea that issues get more media attention when the audience perceives them as important. Another key theory in the study is the theory of news values, which concerns how potential news items are evaluated editorially. The study also looks at the theme of sex and gender as a power aspect and how the representation of the sexes appears in today's media.

    Using quantitative content analysis, 291 articles have been studied. The results show that media coverage during the Pride festival includes articles that address both serious and non-serious issues. Furthermore, the results show that the coverage of male homosexuals is more frequent than of female homosexuals. However, the majority of the articles focused on the collective concept “LGBT” and not on gender related issues. 

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  • 63.
    Johansson, Regina
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Health Sciences and Social Work.
    Selenbrink, Karin
    Växjö University, Faculty of Humanities and Social Sciences, School of Health Sciences and Social Work.
    "Det är ändå en process till innan du får sagt det du ska säga": tio socialsekreterares syn på att använda tolk i klientarbetet2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En del av de klienter som är aktuella inom kommunernas socialtjänst är i behov av tolk i mötet med socialsekreterare, eftersom saknar tillräckliga kunskaper i det svenska språket. Detta är något som inte tas inte upp på socionomprogrammet och det tycks som om åsikterna om tolkanvändning inom det sociala arbetes praktik går isär. Syftet med detta examensarbete är att, utifrån ett professionellt perspektiv, förstå socialsekreterares uppfattning om tolkanvändning i kommunikationen med de klienter som inte behärskar det svenska språket. Frågeställningarna är vad som är utmärkande för det tolkade samtalet samt vilken betydelse tolkens egenskaper har. Empirin i examensarbetet har samlats in genom informella, tematiserade intervjuer med socialsekretare som handlägger försörjningsstöd eller utreder barn- och familjeärenden inom socialtjänsten. Intervjuerna har analyserats utifrån kommunikationsteorin. En del av resultatet visar att utredningar som bygger på tolkade samtal tar längre tid och att de inte alltid blir lika innehållsrika som när tolk inte används. Samtliga av de intervjuade socialsekreterarna uppger att de inte har någon utbildning i tolkanvändning.

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    FULLTEXT01
  • 64.
    Johnson, Carolina
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Stark, Linnea
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sponsringens nya spelplan: En kvalitativ studie om hur elitidrottssponsorer påverkas av digital kommunikation i arbetet med sponsringsprocessen2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Elite sports sponsorship is a powerful marketing tool that companies use to generate interest, engagement and profitability. Today, a revolutionizing big part of it takes place in rapidly developing digital environments. Previous research has identified five parts that constitute the sponsorship process, but it has not been described how digital communication affects elite sports sponsors in the sponsorship process.

    The purpose of the study is to describe how companies sponsoring elite athletes are influenced by digital communication when working in the sponsorship process. To achieve this, a qualitative research method with an interpretive analysis has been used. The theoretical framework is based on the sponsorship process, and digital communication. The empirical material is collected from semi-structured interviews with elite sport sponsors.

    The study shows that companies work systematically in the sponsorship process, which is increasingly influenced by digital communication. The expression of and extent to which digital communication influences varies during the sponsorship process, but overall, it contributes with increased commercialism. The initiating goal setting, mainly connected to higher demands on ROI and a strong brand to communicate digitally, perpetuates the decisions during the process. Companies are mostly influenced by digital communication in the sponsorship acquisition and implementation, as they adapt to increased competition and develop the use of digital communication platforms, such as social media. Digital communication also characterizes how companies analyze key figures, mainly in budgeting and evaluation. Finally, the importance of balancing customer centricity and operating analogically, with using and developing a strategy for digital communication is reported. The implications of the study are furthered by presenting a model integrating digital communication in the sponsorship process. 

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    fulltext
  • 65.
    Jurén, Sanna
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kallenberg, Isabelle
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sensory marketing in the world of social media: A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. However, the question remains if it is achievable to get an equivalent experience of beauty products that one would get in-store online as when scrolling on social media.The purpose of this study was to see how beauty companies work with sensory marketing on their own and through influencers' social media platforms, with the effect of captivating young women's interest in their products and brand. The question of whether the effect of sensory marketing and the persona that influencers effuse on beauty products was a new gap. It was also interesting to see if customers are affected by sensory marketing and influencers when making an online beauty purchase decision. Beauty products are personal and specific and often seen as complex to buy online since they have particular formulations, scents, and colors. The empirical findings are conducted through a pilot interview with an extensive beauty company in the Swedish beauty sector. The interview with the head of sales gave the ground information and peeked into the workaround influencer and sensory marketing. Then that information could be used as a base for the questions in structured customer interviews. The findings were then presented and analyzed with the literature review to make a final result and answer the question.The conclusion of the thesis showed that the young women in generation Z were a part of the online beauty movement. Considering that most young women followed influencers where they got to learn, explore and get an insight, they could easily make purchase decisions. The result showed a positive effect on the combinations of influencers and sensory marketing on generation Z due to their perception. The result also showed a more significant effect on the trust of a persona than sensory marketing, as getting to know the influencer's personality had a more significant impact than something being aesthetically pleasing.

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  • 66.
    Järpvall, Charlie
    Lund University, Sweden.
    Papperet, skrivbordet och byggnaden: om betydelsen av A4-formatet2018In: Årsbok 2018: Vetenskapssociteten i Lund / [ed] Henrik Rahm, Lund: Vetenskapssocieteten i Lund , 2018, Vol. 18, p. 65-74Chapter in book (Other academic)
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  • 67.
    Karlsson, Alexander
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Marand, Nellie
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Todo el País, Uruguay in transformation: ICT transforming rural Uruguay2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of our research was to study the role and impact that ‘information and communication technologies’ and the MEC centers might have on the Uruguayan society. We want to examine how MEC and ICT usage could affect daily lives of marginalized people in Uruguay. We want to explore how it might benefit individuals living in small communities by evaluating indicators of positive impact of how ICT usage could strengthen capitals and increase freedom. Furthermore, our aim is to understand how digital literacy and the access to ICT’s can be related to democracy, and try to understand if greater individual empowerment also could enhance democracy.

    Method: For a period of eight weeks, from March 3rd to 28th of April 2014, we were in Montevideo and vicinity to gather material that we later have analyzed qualitatively. The material is based on observations in the field, interviews with various stakeholders, manuals and national policy documents concerning MEC, as well answers we received from an online survey.

    Main conclusions:We have found that the MEC centers and ICT, combined with education, could be an important tool to facilitate the inclusion of marginalized groups in the Uruguayan society. Our findings indicate that the MEC centers in Uruguay could contribute to the decentralization of the country and have a positive impact on gender- and generation equality. The result suggests that the centers could have a positive impact on democracy in Uruguay by teaching participants how to use e-governmental services as well as encouraging them to participate in online governmental websites. Furthermore, we found that MEC lets the local communities be in charge of their own development, which indicate that the sustainability of the project is increased as well as the positive development outcome. Through the MEC centers we found that both the freedom and the social capital of the participants were positively affected.

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  • 68.
    Kazeem, Ganiat Omolara
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Technology In Policing: An ethnographic study of the use of information and communication technology within Bedfordshire police force2018Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    Policing in The United Kingdom is an intricate business, balancing the enforcement of statute and other laws while dealing with public safety and security. Policing engages a diverse and complicated set of organisational structures and processes relying heavily on the skill and expertise of officers on the ground. Their role in preventing and or intercepting crime before, during and after it occurs is integral to sustaining peace, security, law and order in communities. The police operational and logistics staff work day to day with information and communication technologies, ranging from conventional databases and information systems to ubiquitous and specialised tools.  Understanding the use of technology and its management in policing has formed the backbone of this research conducted through a qualitative approach.

    This study adopted an interpretive paradigmic analytical lens using ethnography situated in the workplace as a methodology. The qualitative study took the form of field immersion for nine months using interviewing, and shadowing/observation to suit the complexity of the socio-technical context. Analysis was conducted using thematic analytical methods. Understanding how the police force interact with and shape the way that information and communication technologies enable them to fight crime is, then, the subject of this thesis.

    The findings highlighted the complexities and  intricacies involved in the use of technology, identifying unique differentiations in the way technology is engaged and integrated into policing including comparative understanding relative to other sectors and industries.  On the whole the central features of this work highlight understanding of the role information and communication technologies; usefulness, usage in practice and operational activity, strategic business goals, knowledge management, business intelligence and intelligence led architecture, governance and performance models in policing the county of Bedfordshire, England. 

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    Technology in Policing
  • 69.
    Kilhammar, Karin
    et al.
    Jönköping University, Sweden.
    Ellström, Eva
    Linköping University, Sweden.
    Co-workership in practice: a study of two Swedish organizations2015In: Human Resource Development International, ISSN 1367-8868, E-ISSN 1469-8374, Vol. 18, no 4, p. 328-345Article in journal (Refereed)
    Abstract [en]

    Within Scandinavian working-life discourse, the notion of co-workership has become increasingly prominent. This article explores how the idea of co-workership has been implemented within two organizations and how it has been affected by various factors related to the implementation strategies that were used. Empirical data were collected from one County Council and one for-profit State-Owned Company through interviews with the managers of the co-workership programmes along with general managers and employees at an intensive care unit within the County Council and an Information Technology (IT) unit within the State-Owned Company. The findings indicate that compared to the top-down strategy used by the State-Owned Company, the implementation strategy adopted by the County Council, which was characterized by a high level of participation, local adjustment and integration of the idea of co-workership into daily work routines, resulted in a higher degree of implementation and development of co-workership practices. Finally, the implications of co-workership development work within organizations are discussed.

  • 70.
    Kässel, Emma
    et al.
    University of Kalmar, School of Communication and Design.
    Marklund, Sara
    University of Kalmar, School of Communication and Design.
    The Fairytale about the Great Land called Creativity: A study about how to improve creativity in the fashion industry2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to study how creativity can be improved within creative organizations, and the study was made both in Great Britain and in Sweden. We wanted to learn if creative employees have the possibility to use their creativity within their organization or if rules within the organization only hamper their creativity. We conducted interviews in both Sweden and in Great Britain and the focus on the study were on designers and product developers within the fashion industry. The research was a qualitative study consisting of a total of 7 semi-structured interviews. Designers and product developers feel that their creative ability sometimes gets hampered by their organization. We came to the conclusion that the manager need to be good at structure, trust, set up clear goals, conflict solving and communication and by that, let the organizations creative employees within it have the freedom to work at other places but at the office in order to get inspired by the environment.

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  • 71.
    Larshans, Sofie
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Don't be blinded by the words: En uppsats om att kommunicera med hjälp av fotografier2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    Don't be blinded by the words
  • 72.
    Lindkvist, Elin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ja tack, en liten skvätt till: En kvalitativ innehållsanalys av hur alkohol gestaltas i TV-programmen Solsidan och Big Brother2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering: Hur gestaltas alkohol utifrån ett genus- och klassperspektiv i svenska Tv-program populära hos ungdomar?

    Syfte: Jag argumenterar för något som jag inte tycker att det har diskuterats tillräckligt om inom det valda forskningsområdet. Studiens syfte är att skapa en medvetenhet kring hur alkohol gestaltas i svenska Tv-program. Medvetenheten är viktig för allmänheten som dagligen exponeras för Tv-programmens signaler men studien kan också ligga till grund för vidare forskning inom området.

    Metod: Jag har gjort en kvalitativ innehållsanalys av Solsidan och Big Brother som grundar sig i teori kring genus och klass. Jag har också genomfört en fördjupning vid utvalda händelser med fokus på att ytterligare se om programmen reproducerar normer eller är normbrytande.

    Slutsatser: Min studie visar att det finns stora möjligheter till att unga exponeras för signaler kring alkohol när de ser på TV. Signalerna uppmuntrar i många fall till något som kan ses som en ohälsosam alkoholkonsumtion som avdramatiserar alkoholens negativa effekter. I programen gestaltas alkohol utifrån genus med en konservativ syn på kvinnligt och manligt. Männen dricker i regel mer och högre alkoholhaltiga drycker som blir till symboler för manlighet. I programen förekommer olika samhällsklasser. Det går att identifiera en viss alkoholkonsumtion hos en viss samhällsklass. Det går också att se att beroende på hur en person identifierar sig i samhället blir valet av alkohol och sättet personen konsumerar alkoholen ett sätt att visa sin grupptillhörighet.

  • 73.
    Lindstam, Ted
    et al.
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Wikingsson, Anna
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Chatt i supportsyfte: En kvalitativ undersökning om hur chatt upplevs som supportkanal2014Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det blir alltmer vanligt för företag att erbjuda sina kunder support och hjälp via en chatt. Chatt är en relativt ny kanal för att hantera och erbjuda support till kunder. Många företag väljer att använda sig av en chatt, dock utan att tänka på de konsekvenser det medför för organisationen och de anställda. Att använda chatt som supportkanal ger kunden nya och bättre möjligheter att snabbt få hjälp men det innebär också att nya krav ställs på organisationen som erbjuder support.

    Vi ville med vår undersökning identifiera och utvärdera positiva och negativa faktorer vid användning av kommunikationskanalen chatt samt se hur användarna tycker det är att arbeta med chatt som supportkanal till kunder. Det är alltså de som arbetar i chatten och erbjuder support via kanalen som undersökningen inriktar sig på. 

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  • 74.
    Ljungkvist, Johan
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    The myth of social media: A qualitative study of deliberation and power in Facebook-pages of the Swedish Police2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to discuss the use of social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of social media.

    In this study, the democratic potential of social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.

    In conclusion: the democratic potential of social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages. In fact, the promise of interactive reciprocity obscures the passivisation and disempowerment of citizens. However, the study is limited to a specific sphere of influence and does not account for other forms of citizen participation made possible with social media or modern ICT.

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    Kandidatuppsats: Myten om sociala medier
  • 75.
    Lundgren, Beatrice
    Linnaeus University, Faculty of Technology, Department of Informatics.
    Online game design theories for interactive marketing: Gamification is not enough2017Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing.The theory builds on fundamental online game elements and player types, assembled into a model for analysis also useful as a planning tool. The research conducted a qualitative case study of the Volvo XC90 First Edition campaign which gave insight on how game theories can be applied for more engaging interactions. Through dialogue with team members and an overview of design artefacts it showed that when all elements reinforce each other for a certain mix of player types, not only one type, it creates dynamics that strongly motivates the audience to interact. The data also revealed that when any of the fundamental elements are missing the result will not be as engaging, which confirms what have already been found in earlier research.

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  • 76.
    Lundgren, Maja
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Sustainability Propaganda – The Oatly case: A qualitative content analysis of Oatly's external communication.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. This study aims to concretize how consumers are exposed to propagandistic methods in the strategic communication that value-driven brands conduct. In this case study, the Swedish, activist, food company Oatly is the subject of analysis. The study is based on the well-established theories of propaganda, persuasion, rhetoric, and strategic communication. In addition to these theories, the study also relates to the rules for advertising and marketing communication established by the International Chamber of Commerce. In order to be able to illustrate which propagandistic methods are used, a qualitative content analysis is used where the communication is deconstructed and analyzed in two steps. First, the communication is analyzed through the rhetorical perspective as an analysis tool, then it undergoes a uniquely designed propaganda analysis based on IPA's seven devices. The results of the study clarify that there is an unethical approach in the communication that Oatly conducts, and it illustrates in an uncomplicated way how Oatly's communication uses a large proportion of propagandistic tactics. Although Oatly claims to be a value-driven company, the results of the study show that the commercial aspects tend to be implicit even in the brand's political context - which tends to be a propagandistic procedure in itself. The results of the study thus indicate a significant relevance to shed light on, and simplify, the public's understanding of how they are being exposed for propaganda in their everyday lives, but also to avoid stricter restrictions and legal regulations regarding advertising and communication.

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    Sustainability Propaganda - The Oatly case
  • 77.
    Lundqvist, Sandra
    Växjö University, Faculty of Humanities and Social Sciences, School of Education.
    Borderline: Om psykiatriskötares erfarenheter av patienter med borderline personlighetsstörning2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats var att klargöra vad några psykiatriskötare som är yrkesverksamma inom den slutna psykiatrin har för erfarenheter kring diagnosen och bemötande av personer som lider av borderline personlighetsstörning. De övergripande frågeställningarna

    var: Hur beskriver intervjupersonerna diagnosen BPS? Vad har intervjupersonerna för egna erfarenheter kring mötet med personer som lider av BPS? Och vad anser intervjupersonerna att ”gott bemötande av personer som lider av BPS är? Metoden som användes var en kvalitativ intervju med halvstrukturerat upplägg. Intervjuerna gjordes med fyra yrkesverksamma psykiatriskötare. De utskrivna intervjuerna tolkades utifrån ett hermeneutiskt perspektiv. Resultaten uppvisar främst likheter i vad skötarna har för tankar kring bemötande av personer som lider av borderline personlighetsstörning. Det som framträdde som mest avgörande för bemötande av dessa patienter var att man som skötare skulle förhålla sig konsekvent och vara rak och ärlig. Undersökningens resultat är användbart för såväl blivande som redan yrkesverksamma psykiatriskötare och andra inom vårdområden som kommer i kontakt med borderlinepatienter, då man som vårdpersonal med stor sannolikhet någon gång kommer att stöta på en patient som lider av BPS.

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  • 78.
    Lundvall, Mattias
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Cederqvist, Adrian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Objektivitet och unga turkar: En kvalitativ jämförelse av två videomediers dramatiska framställning av nyheter på internet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The ways of reaching out to the people to supply news are substantially increasing after the emerge of the Internet. Because of the Internet anyone can make their message heard. The Young Turks claims to be the largest online news show in the world and they have over 650 000 subscribers on Youtube. Therefore it is important to study how alternative media differs from more traditional media. 

    This study focuses on alternative journalism on Youtube. The aim of this study is to identify the difference between the Youtube channel The Young Turks and CNN. The weight in the study lays in the ways the news is being presented. This study uses qualitative content from four news videos made by The Young Turks and four news videos made by CNN. This study focuses on the specific content in a few news videos rather than the overall content in several news videos. A dramatic analysis method is used to determine how the two media channels differ. 

    The result shows that the news videos made by CNN used objectivity as a means to claim their professionalism more often than The Young Turks. CNN’s news reporting was also clearer in presenting sources, compared to The Young Turks. 

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  • 79.
    Lövbacka, Hannes
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Isbjörnar och glaciärer eller oljemiljonärer?: En kvalitativ fallstudie om hur Greenpeace arbetat med Anti-Branding som en del av deras kommunikationsstrategi mot Shell i kampanjen ”Save the Arctic!”2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Anti-branding is a growing social movement as well as a communication strategy that criticize companies through redefining their brands and immaterial values by connecting negative associations to them. Although Anti-Branding is growing, research in the topic is scarce. Through a qualitative case study,based on three (3) Anti-Branding actions, a multimodal analysis and six (6) semi-structured interviews has been made to contribute research to the topic by examining how an organization can use Anti-Branding against a company to create change. The study show that various anti-branding actions in a multifaceted campaign is an efficient tool to create attention, awareness and involvement that lead to change. By utilizing the participatory culture of the this digital age organizations can use anti-branding efficiently by interacting with its publics to engage them to be co-creators of the anti-branding message and to be a part of the social movement and its culture.

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  • 80.
    Maricic, Ibolya
    Växjö University, Faculty of Humanities and Social Sciences, School of Humanities. Engelska.
    Face in cyberspace: Facework, (im)politeness and conflict in English discussion groups2005Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The purpose of the current study is to explore the discourse strategies and linguistic resources employed by the participants in English electronic discussion fora when handling ‘face’ (public self-image) and conflict online.

    Two data sets were collected from the moderated Musiclassical mailing list and from the non-moderated alt.news-media newsgroup. The findings revealed three major categories of facework and conflict management: Confrontational, Cooperative and Evasive. Confrontational facework and impoliteness were particularly prominent in the non-moderated alt.news-media discussion threads. In the moderated Musiclassical discussions interpersonal conflict emerged gradually, counterbalanced by Cooperative and Evasive facework. Confrontational facework prevailed nonetheless in the third thread, despite the presence of moderators and list-specific norms of conduct. While conduct control did not fully inhibit confrontation in Musiclassical, its total absence in alt.news-media was clearly reflected in the amount and coarseness of uninhibited verbal aggression and rudeness. In both groups the focus of the conflicts shifted from the substantial issue to interpersonal conflict. Moreover, while the conflicts proper were terminated, the controversial issues remained unresolved in both fora. The prolific shifting of facework types across the threads bears witness to the dynamic character of online group interaction, where in want of paralinguistic cues, the participants need to balance verbally between competitive confrontation and supportive cooperation in pursuit of their communicative goals.

    The study proposes a new integrated typology of (im)politeness, facework and conflict management. It highlights aspects of facework in conflict not dealt with earlier, i.e. the output (im)politeness strategies and linguistic resources through which facework and conflict management are realised, the crucial interpretative role of the recipient(s) and third parties, as well as the dynamics of facework across messages and discussion threads. It contributes to our understanding of how and why online conflicts emerge, evolve and decrease and how they are managed in textual multiparty discussions.

  • 81.
    Martis, Emma
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Åkerlöf, Malin
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Ordet är mitt, ordet är ditt. Men är det verkligen så fritt?: En studie om det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I en demokrati är yttrandefriheten en grundbult. Men ett demokratiskt samhälle innefattar även religionsfriheten, som skyddar individers eller gruppers rättighet att utöva religion. Religiösa utövare placerar ofta religionen över allt annat och individens frihet att yttra sig uppfattas därmed som sekundärt. Det resulterar ofta i att religion blir måltavla för kränkande yttringar, något som av de religiösa uppfattas som otillåtligt. Den 19 augusti 2007 publicerades Lars Vilks blyertsteckning ”Profeten Muhammed som rondellhund.” Karikatyren spred sig snabbt och extremister placerade Vilks på sin officiella dödslista. Vilks testar gränser och de religiösa reagerar, ett tydligt exempel på den turbulens som kan skapas mellan yttrandefrihet och religionsfrihet.

    Genom en analys av de argument som förs fram i debatten om Lars Vilks, är vårt syfte att skapa en ökad förståelse för det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet. Vår frågeställning består av två delar: Vilka är de mest frekventa för- och motargumenten som förs fram i debatten kring Lars Vilks i samband med yttrandefrihet och religionsfrihet? Hur kan vi, genom dessa för- och motargument, skapa förståelse för det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet?

    Studien bygger på en argumentationsanalys, som fokuserar på debatten om Lars Vilks i samband med yttrandefrihet och religionsfrihet. Empirin utgörs av 62 åsiktsartiklar, hämtade från tidningarna Dagens Nyheter och Expressen från åren 2007, 2010 samt 2015.

    För att ha ett påstående att förhålla oss till urskilde vi vår huvudtes: Religion får inte inskränka yttrandefriheten i en demokrati. Utifrån det identifierade vi fyra argument som understödjer tesen: I en demokrati får man kränka religion, Ett demokratiskt samhälle ska inte tystas av hot och rädsla, Yttrandefriheten är grundläggande i en demokrati och Religion måste utmanas för att samhället ska utvecklas, samt två som undergräver tesen: Yttranden om religion bör inte användas omdömeslöst och Yttrandefrihet ska inte utnyttjas i syfte att kränka religion. Anhängarna argumenterar för att alla åsikter får yttras. En vädring av obekväma yttranden anses vara avgörande för det demokratiska samhället. Opponenterna anser att oförnuftiga yttranden leder till ett mer konfliktfyllt samhälle och att de därför bör begränsas. Det ambivalenta förhållandet belyses extra i och med att majoriteten argumenterar för att yttrandefriheten är grundläggande i en demokrati, men att utlåtanden kräver ett personligt ansvar. Det personliga ansvaret är dock subjektivt, och en gränsdragning för vad som bör och inte bör sägas blir svår, framför allt i ett samhälle som känner sig hotat av extremister. För att förstå det ambivalenta förhållandet mellan yttrandefrihet och religionsfrihet är det nödvändigt att begripa konflikten mellan de legala rättigheterna och de moraliska förpliktelserna.

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  • 82.
    Merdin-Uygur, Ezgi
    et al.
    Kadir Has University, Turkey.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Robots falling flat on the marketers’ faces2022In: Presented at Unanticipated and Unintended Consequences of Service Robots in the Frontline - Online Workshop, University of Surrey, UK, September 15, 2022, 2022Conference paper (Refereed)
    Abstract [en]

    Currently, businesses use a variety of artificial intelligence (AI) applications, such as service robots (Wirtz et al., 2018). Aside from the innumerable benefits, their quick and broad deployment has also led to a number of problematic issues (Honig & Oron-Gilad, 2018). For example, several studies focused on how people reacted to failing algorithms (Srinivasan & Sarial-Abi, 2021). Even fewer studies investigated how people react when robots fail (i.e. Choi et al., 2021). Prominent marketing strategies involved depicting resilient and well-engineered robots in states of falling, failing, beating up, and aiming at evoking various feelings (i.e. empathy, warmth, or comfort). Despite it being a significant phenomenon, almost no previous research investigated how consumers react to robots depicted as falling, failing, beaten up, or lost (see Table 1 for a list of popular robot failures and falls). 

    The most prominently portrayed type of robot failure in popular media is “the fall.” In this research, our goal is to investigate what people think and feel about the phenomenon of "failing robots" in the context of a "fall, as consumers evaluate the same technology (i.e., robots) in somewhat diverse ways (Siino & Hinds, 2005; Gretzel & Murphy, 2019). We present the initial findings of our content analysis to pinpoint the specific concepts consumers focused on when formulating their thoughts and feelings on falling robots.

  • 83.
    Mohammad, Nour
    Linnaeus University, Faculty of Health and Life Sciences, Department of Chemistry and Biomedical Sciences.
    Förekomsten av kommunikationsbarriärer på apotek2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Under de senaste åren har farmaceutens roll på apoteket ändrats. Från att fokus tidigare legat på läkemedel läggs det nu främst på omsorg om kunden. Målet är att sträva efter en aktiv dialog med hjälp av god kommunikation för att ta reda på kundens behov. Men inom kommunikationsprocessen förekommer en del hinder som kan försvåra och reducera möjligheten att förmedla ett budskap. För att uppnå en god och effektiv kommunikation mellan farmaceut och kund är det viktigt att finna olika åtgärder för att förhindra att dessa hinder påverkar kommunikationen.

    Syftet med den här studien var att studera kommunikationen mellan kunder och farmaceuter med fokus på förekomsten av kommunikationsbarriärerHur ofta uppstår kommunikationsbarriärer på apoteket? Hur bemöter och åtgärdar farmaceuten kommunikationsbarriärer? Hur kan farmaceuten bemöta och åtgärda kommunikationsbarriärer för att kundmötet ska avslutas positivt?

    Insamling av data gjordes med hjälp av strukturerade observationer som genomfördes på apotek runt om i Sverige. Ett tydligt utformat observationsschema fylldes i, samtidigt som det skedde ett möte mellan farmaceut och kund som handlade om förskrivningar.

    Av 422 kundmöten med farmaceuter på 11 apotek visades  förekomst av kommunikationsbarriärer vid 164 (39%) av observationerna. De tre vanligaste kommunikationsbarriärerna var farmaceutrelaterade vid  12% av observationerna, språkrelaterade 10%, och tidsbrist hos kunden 8 %. Övriga kommunikationsbarriärer var kundrelaterade 8% och relaterade till apoteksmiljön 3%.  96 (59%)  av ovan 164 observerade kundbarriärer åtgärdades under expeditionen av recepten. Gemensamt för dess åtgärder var att de resulterade i att kunden blev nöjd.

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  • 84.
    Månsson, Erica
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Skarin, Elin
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    "Fittlandet Sverige": en studie om den feministiska debattens makt och hat2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: "Fittlandet Sverige" - En studie om den feministiska debattens makt och hat

    Författare: Erica Månsson och Elin Skarin

    Syfte: Vi vill i denna uppsats undersöka hur den svenska feministiska debatten ser ut 2012 eftersom vi upplevt att det skett en förändring i hur man debatterar och vilka som är indragna i debatten.

    Tillvägagångssätt: För att se om denna förändring har skett har vi analyserat och jämfört åtta artiklar från 2012 års debatt med fem artiklar från den debatt som fördes 1972 i Dagens Nyheter, för att hitta vilka dominerande diskurser som finns i debatterna. Detta har gjorts med hjälp av kritisk diskursanalys.

    Teori: Maktperspektiv med fokus på medie-­och könsmakt samt offentlighetsteori utifrån begreppet tabloidisering.

    Resultat: Resultaten visar att det finns en dominerande diskurs 1972; arbetsdiskursen, medan det år 2012 finns tre dominerande diskurser; den uppnådda diskursen, den anti-­feministiska diskursen samt orenhetsdiskursen. Arbetsdiskursen går ut på att kvinnorna ska ut på arbetsmarknaden, den uppnådda diskursen menar att jämställdhet redan är tillräckligt uppnådd i det svenska samhället, och den anti-feministiska diskursen hävdar att feminismen gått för långt och att kvinnorna har för mycket makt i samhället. Orenhetsdiskursen har mycket gemensamt med den anti-­feministiska men involverar även invandrarna och menar att det är feminister, kvinnor och invandrare som förstör det ”rena” Sverige. Diskurserna från 2012 använder sig av tydliga makttekniker som hot om våld, försök till kontroll över diskursen samt könsmakt. Debatten detta år handlar om en maktkamp och ett allt tydligare hat.

    Universitet: Medie-­och Kommunikationsvetenskap, Linnéuniversitetet

    Termin: Vårterminen 2012

  • 85.
    Nilsson, Emma
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Att skapa en hjälte: Hur media gjorde Martin Schibbye och Johan Persson till hjältar2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den 1 juli 2011 grips den svenska frilansjournalisten Martin Schibbye och frilansfotografen Johan Persson efter att olovligt tagit sig in i Ogaden, Etiopien tillsammans med gerillarörelsen Ogadens nationella befrielsefront (ONLF). De blir dömda för terrorbrott och för att olovligt tagit sig in i landet och de dömdes till11 års fängelse. Den 10 september 2012 benådas de och den 11 september är de tillbaka i Sverige och möts på ABF i Stockholm av jubel från journalisterna som samlats. Under den här perioden så har de gått från förövare men främst offer till att bli hjältar för det svenska folket. Den här C-uppsatsen utgår ifrån tesen att Schibbye och Persson blev hjältar på grund av mediernas rapportering av de båda samt att det fanns en process som omvandlade Schibbye och Persson från främst offer till hjältar. Genom en analys av texter från Aftonbladet och Dagens Nyheter kan man se vad det var som gjorde att de båda frilansjournalisterna framställdes som offer respektive hjältar samt när de började omvandlas från offer till hjälte. Studien visar på att det sker en förändring desto längre in i rapporteringen man kommer och desto mer man får fram fakta och man ”lär känna” Schibbye och Persson och förstår deras gärning. Anhöriga har också en stor inverkan i att de till slut blir hjältar då de skapar en emotionaliserande bild av Schibbye och Persson. Studien använder sig främst av två olika teorier inom medie- och kommunikationsvetenskap nämligen medielogik och framing. Genom att applicera de här två teorierna på rapporteringen om Schibbye och Persson kan vi förstå varför det blev som det blev. Studien är också en kvantitativ innehållsanalys, vilket innebär att ett större antal artiklar från fyra olika perioder (gripandet, rättegången, frigivningen och efter frigivningen) har kodats efter olika kategorier såsom vem som kommer till tals, hur man laddar texterna, vilken fas de båda frilansjournalisterna återfinns i samt vilket medielogiskt grepp som används. Dessa kategorier kodas då de spelar roll för hur rapporteringen av Schibbye och Persson tolkades.

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    Att skapa en hjälte
  • 86.
    Nilsson-Gjörloff, Tobias
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Svensk EU-bevakning – Ett demokratiproblem?: En kvantitativ undersökning av svensk lokalpress EU-bevakning2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine if the criticism aimed at the Swedish media was justified or not. The Swedish media’s coverage of the EU is a heavily debated subject between scientists and politicians alike. The coverage has come under fire for being irregular and for only focusing on the national part of the European union.

    The study has it stand point in the following research questions: “How frequent is the coverage of the EU”, “what differs in the reporting from an election year and a regular year”, “How much space is the EU given in the newspapers”, “Who is behind the information” and “What subjects is the coverage about and who gets to talk”. The study aimed itself at Swedish local newspapers from three different regions of Sweden. 

     

    The study used a quantitative content analysis to identify the difference in the reporting during week 22 through the years 2013, 2014 and 2015. By doing this the study found that there was a major difference in the reporting from the election year, 2014, and the other two years where there were no elections. It also found that politics and economics where popular subjects to cover and that Swedish EU-politicians were the most popular persons in the articles. The study also aimed to see if the criticism the media got for only covering the national part of news in from the EU. This the study found was mostly true when it came to local newspapers and also that the EU news mostly took up a large piece of space in the papers because of all the information that had to be in the articles to explain the complexity of the European union.

    The conclusion of this study is that the Swedish local news media’s coverage of the EU is underwhelming but also hard to improve because the EU also has problems in its information flow and that the Swedish local media tends to use the national angle to sell the news.

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    fulltext
  • 87.
    Ohlsson, Tobias
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Bjarsch Follin, Mattias
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    E-snuten: En studie av myndigheters informalisering på sociala medier2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problem: Poliskontot @Yb_sodermalm utmärker sig på Twitter, till skillnad från andra poliser på sociala medier, genom kåserande texter med värderingar och tyckande, en språkstil som inte tillhör vanligheten för extern myndighetskommunikation. Kontot, som drivs av en formell organisation, använder sig av en blandning mellan informellt och formellt skrivna texter i en informell kanal.

    Syfte: Syftet med studien är att kartlägga yttre befäl Södermalms twitterkonto @Yb_Sodermalm för att undersöka myndighetskommunikationens informalisering på sociala medier. Vidare vill vi även studera hur den verklighet som yttre befäl Södermalm erbjuder i sitt twitterflöde ser ut och undersöka om denna myndighet har domesticerat det digitala PR-verktyget.

    Frågeställning:

    • Har myndighetskommunikationen på Twitter blivit informaliserad?
    • Hur ser verkligheten som presenteras i yttre befäl Södermalms twitterflöde ut?
    • Har myndigheterna domesticerat det digitala PR-verktyget?

    Teori: Talspråkets och den traditionella kanslisvenskans förutsättningar och syntax, myndigheternas informalisering, digital PR

    Metod: Undersökningen gjordes med hjälp av både kvantitativ och kvalitativ metod. En kvantitativ analysmetod användes på 313 tweets från twitterkontot @Yb_sodermalm i form av ett kodschema i syfte att kategorisera materialet. Ett kvalitativt textanalysverktyg komponerades för att analysera det insamlade materialet.

    Resultat och slutsats: Den verklighet som erbjuds är en polisvärld som rapporterar om polisarbete eller upplysningar. Språkbruket är blandat mellan formellt och informellt språk. Detta visar att det finns en viss grad av informalisering i myndigheternas kommunikation på sociala medier, men myndigheternas språk är inte helt informaliserat än utan kommunikationen bör snarare ses som i en brytningsfas från kanslisvenskan mot ett mer informaliserat språk. Det finns även inslag av roliga tweets, opinionstweets, känslosamma tweets, och blogginlägg. Deras öppna Twitterprofil och användning av retoriska begrepp som engagerar medborgare talar för att myndigheterna har domesticerat det digitala PR-verktyget. Det som talar emot detta är att de belyser sina personliga åsikter i sina inlägg. Således är domesticeringen av PR i myndighetsutövandet i sociala medier på väg, men den är inte helt framme ännu. 

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    E-snuten. En studie av myndigheters informalisering på sociala medier.
  • 88.
    Olsson Jers, Cecilia
    Malmö University, Sweden.
    Respons på forskningskommunikation: forskarstuderandes tvärvetenskapliga möten2015In: Rhetorica Scandinavica, ISSN 1397-0534, E-ISSN 2002-7974, Vol. 69, p. 46-68Article in journal (Refereed)
    Abstract [en]

    The focus of this article is the interaction between doctoral students from different disciplines who meet in a PhD course concerned with the oral presentation of research in both academic and popular contexts. The author investigates how the meetings unfold with special attention to the way knowledge building about science communication is developed through peer response. One predictable result was that the graduate students would develop a more nuanced view of verbal research communication. A more unexpected result was that humour emerged as part of the knowledge-building around feedback on research communication. Another surprising result was the importance of other doctoral students’ experiences as a factor in establishing individual ethos. The results of the analysis are presented under two headings: “challenging communication patterns” and “meaningful meetings”. The article concludes with a discussion of the knowledge building around oral communication that happens through dialogue and collaborative reflection.

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    FULLTEXT01
  • 89.
    Omanovic, Edin
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Widlund, William
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Tuff som en man, känslig som en kvinna: En diskursanalys av hur språkliga könsskillnader gestaltas i svenska podcasts2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to investigate the gender differences between men’s and women's language use in swedish podcasts. Our study describes and clarifies contemporary stereotypical features, putting these features against each other to find out if norm-breaking language can be found and if so, in which way. In our comparative study we analyzed two podcasts within the humor genre with one episode from each podcast. The theoretical framework for this study was drawn on gender theory including stereotypes. Our method for this study was based on a qualitative discourse analysis which implies that we excluded aspects such as: tonality, pauses, turn-taking and so on - and focused more on what the persons were actually saying rather than how they were saying it. So instead, a categorization of language use was made and divided into three main themes which are: aggression, emotional and norm breaking language. These themes are constructed by our chosen tools: vocabulary, grammar and topic of conversation. The findings of our study indicate that there still is a distinct difference between men and women when it comes to their language use. As a result we found both similarities and differences between the two genders. Many of our findings from the analysis correlates well with previous research, for example that men tend to use a more harsh and aggressive language with more expletive words than women. Women on the other hand are way better at giving positive feedback to their interlocutor by using a lot of beautifying words to encourage the previous speaker. What we found that contradicts previous research on gender language differences is that the female podcasters in our study loosened up and dared to use more of a harsh kind of language. We also found that women rather than men talk more about family, relations and emotive subjects which could be why they tend to use a more kindhearted expression. Have in mind that this study cannot generalize, but can work as a guidance for future research in the same field. 

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    Uppsats_WilliamEdin
  • 90.
    Osman, Magda
    et al.
    Queen Mary University of London, UK.
    Heath, Amanda J.
    Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
    Löfstedt, Ragnar
    King’s College London, UK.
    The problems of increasing transparency on uncertainty2018In: Public Understanding of Science, ISSN 0963-6625, E-ISSN 1361-6609, Vol. 27, no 2, p. 131-138Article in journal (Refereed)
    Abstract [en]

    Public regulators (such as European Food Safety Authority, European Medicines Agency, and European Centre for Disease Prevention and Control) are placing increasing demands on scientists to make uncertainties about their evidence transparent to the public. The stated goal is utilitarian, to inform and empower the public and ensure the accountability of policy and decision-making around the use of scientific evidence. However, it is questionable what constitutes uncertainty around the evidence on any given topic, and, while the goal is laudable, we argue the drive to increase transparency on uncertainty of the scientific process specifically does more harm than good, and may not serve the interests of those intended. While highlighting some of the practical implications of making uncertainties transparent using current guidelines, the aim is to discuss what could be done to make it worthwhile for both public and scientists.

  • 91.
    Ottosson, Agneta
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    "Can't make a wife out of a ho": Konstruerande av kvinnor och män i Spotifys låttopplista ”Top 50 – Sverige”2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Listening to music is a frequent activity in 2021 and access is easy through a variety of different streaming platforms available today. But do we know what messages the songs we listen to are sending us? Researchers such as McDowell, Werner and Gauntlett all agree that media texts, such as music, affect the users through images of how they should be or act. This study explores what themes can be found in some of the most streamed songs in Sweden, and how men and women are constructed within these themes. The material for this study consist of lyrics from 30 of the most streamed song on Spotify in Sweden, over the past three months (February, March and April 2021). This study was conducted through thematic analysis where four major themes were identified - “Love”, “Reactions”, “Ways of living” and “Narration”. How men and women are constructed within these themes are discussed through Gender system theory. This theory addresses the difference between women and men as constructed by society. A construction that put men and women into different boxes and grants men more power than women. The result show that even if men and women are portrayed as equal in a few cases, men are still constructed as superior to women in several ways. This is most visible within the theme “Narration” where it is shown that men address women in a condescending way and speak about women as their property.

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    "Can't make a wife out of a ho"
  • 92.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS). Sabanci University, Turkey;INTI International University, Malaysia.
    Özdinc, Mesut
    Åbo Akademi University, Finland.
    Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming2024In: Marketing and consumer behaviour in sustainable tourism / [ed] Maria Palazzo;Pantea Foroudi, London: Routledge, 2024, p. 158-174Chapter in book (Refereed)
    Abstract [en]

    The phenomenon referred to as flygskam, which may be literally translated as “flying shame”, is the focus of this proposed chapter. This flygskam movement was initially started in Sweden, but it has since spread to a number of countries all over the world, despite only having a small amount of traction in the countries that are geographically adjacent to Sweden, such as Finland, Denmark, and Norway. In an era in which there is an imminent problem caused by climate change, the objective of the flygskam movement is to develop an action that will persuade people to avoid flying by shaming them on social media whenever flight praise sharing appears. The flygskam movement aims to raise awareness about the negative consequences that flying has on the environment. Researchers have shown interest in the flygskam movement; however, the majority of their efforts have been concentrated on applying more conventional research methods, such as interviewing people about their thoughts on how they understand the movement and how it influences the travel decisions they make. Research focused either on consumers, industry players, news coverage or social media practices but did not present a broad perspective to suggest a comprehensive conceptual model in between the different actors and media involved. This chapter’s objective is to provide the reader with a state-of-the-art review of present research and aims to contribute to the emerging research by suggesting an inclusive conceptual framework, which we further aim to test with data retrieved from social media. Given that the movement is disseminated through social media for consumer choices in the physical world, the implication of our research is particularly important to account for both actual and virtual behavioural patterns unfolding.

  • 93.
    Palma, Katalina
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Waalkens, Katrin
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Native Advertising - A New Era of Online Advertising?: A qualitative study exploring consumers' attitudes2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose – The purpose of this study is to explore consumers’ attitudes towards native advertising and its perceived value.

    Design/methodology/approach – This research has a qualitative and exploratory nature. Forthe empirical material, primary data is collected through conducting in-depth semi-structured interviews.

    Findings – Consumers’ persuasion knowledge in relation to native advertising is found to be low. The advertising value of native advertising is positive since the consumers considered it to be entertaining, informative and credible. Furthermore, it was not considered as irritating which enhances the advertising value as well. Design was found to be its own category as it has an effect on all dimensions to enhance the advertising value. Since the advertising value is positive and enhanced, the attitudes of consumers towards native advertising are positive.

    Research implications/limitations – The main implications of this research are: native advertising can be used as a solution to consumers avoiding online advertising and in order for it to be successful, the design, content and frequency have to be taken into consideration. Since this research is qualitative, it has a subjective nature which might result in researcher induced bias. Furthermore, the age of the interviewees’ range from 21 to 38 years old which unlikely represents the whole population.

    Originality/value – As there is a lack of research in the field of native advertising, this research contributes to the field with knowledge about consumers’ attitudes towards it as well as how native advertising creates value. Additionally, the researchers applied the attitudes-towards-advertising model for this specific context and augmented it with a new dimension, design. This research also contributes with knowledge about each dimension in the native advertising context. Lastly, this research shows advertisers how native advertising should be used in terms of content, frequency and design.

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    Native Advertising
  • 94.
    Persson, Sara
    et al.
    Växjö University, Faculty of Humanities and Social Sciences, School of Education.
    Wendel, Johanna
    Växjö University, Faculty of Humanities and Social Sciences, School of Education.
    Förstår du mig?: Pedagogens kunskap om bliss, punktskrift, pictogram och teckenspråk.2006Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    FULLTEXT01
  • 95.
    Petersson, Victor
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Like, share and tag: A comparative study of UNDP Stockholm and UNDP New York’s usage of Facebook as a communication tool 2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research is to study how the UNDP offices in Stockholm and New York are using Facebook to set the agenda regarding the Millennium Development Goals, but also how the offices are communicating and presenting the goals towards the public. The research is based on publications from the two Facebook groups “millenniemålen – åtta mål för en bättre värld” and “United Nations Development Programme – UNDP” published between November 2011 until April 2012.

    The publications were categorized and analyzed using content analysis, a method that allows categorization of data which enables me to compare the two offices publications rate but also the amount of publications according to which MDG to be in focus. Text analysis of 24 publications allowed me to detect a pattern as well as analysis the two way communication occurring. The text analysis provides an understanding of the how the organizations are working with setting the agenda of the Millennium Development Goals, but also how a relationship is created through communication.

    The theoretical standpoint for the thesis draws on agenda-setting, strategic communication and Public Relations, also referred to as PR, as the two offices are working with awareness towards the public - a work that need a creation of relationship to the audience.

    This study shows that the two offices are communicating the Millennium Development Goals differently towards the public, with different results. The New York office are interacting with its followers on Facebook, directing the readers to engage in the set topics through questions and statements and creating dialogues organization to reader but also reader to reader. The UNDP Stockholm is using Facebook as a gateway to their webpage, where information is presented as a news article with little or none chance for the reader to comply. The setting of the agenda is done through the publications, but the publications lack the tools showing if the agenda have been embraced by the readers.

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    Like, share and tag
  • 96.
    Pettersson, Rebecca
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Schmelter, Andrea
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Källkritisk medvetenhet: En kvalitativ studie om källkritiska kunskaper hos elva mediestudenter på Linnéuniversitetet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study aims to look at how the knowledge and awareness regarding source criticism is seen amongst media students attending their first year at Linnaeus University. Our theoretical base includes to explain what source criticism is, about media literacy, the power media has in the Swedish society, the effects that media can create, and the effects of internet. This study consists of eleven interviews where knowledge and awareness regarding source criticism are in focus. Our interviewees have contributed with diverse reasoning and thoughts, which will be presented closer in this study. A central part of this study also contains questions about the reasoning of the eleven media students regarding source criticism in relation to their career choice and position in society.Our result shows that the knowledge and awareness regarding source criticism amongst the eleven students are high, however they also express that this might not be the case amongst the population in general. All interviewees testify that source criticism is a subject that affects and that it is a high possibility it does not get the attention it deserves.

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    Pettersson & Schmelter - Källkritisk medvetenhet
  • 97.
    Ranta, Michael
    Lund University, Sweden.
    Communication, Life, and Dangerous Things: On Relevance and Tellability in Pictures2019In: Relevance and Narrative Research / [ed] Matei Chihaia and Katharina Rennhak, Lexington Books, 2019, Vol. , s. 81-105, p. 81-105Chapter in book (Refereed)
  • 98.
    Rydberg, Christian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Är ni ett vanligt parti idag?: En studie om Sverigedemokraternas gestaltning i Aftonbladet och Expressen 2010 och 20122013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to determine to what degree the framing of the political party the Sweden Democrats had changed in swedish media, from 2010 in contrast to 2012. Particular interest was directed towards the framing of the party as a problem.This was done by studying the news articles during 12 weeks in 2010, and 12 weeks in 2012, in the newspapers Aftonbladet and Expressen. These particular newspapers were especially interesting to study since they have been outspokenly critical of the party. Both of the newspapers can be said to be among the most clearly critical towards the Sweden Democrats.I studied 256 published articles retrieved through the news database Newsline. Quantitative content analysis was used to determine patterns and tendencies. The theories used to determine variables and the analysis of the articles were the framing theory of Robert Entman (1993) and Jesper Strömbäck (2009). Theories regarding the function of news media in democracy were also used in the analysis from the context of Nord & Strömbäck (2012).The study showed that a slightly more negative framing of the party occurs in 2012. Framing of the party as a problem for the democratic principles occurred less, and moral evaluations were similar between the years. The term xenophobic was mostly used to describe the party in the the overall few instances it was used during both years, with a slight shift towards more neutral and less evocative descriptions like immigration critical in 2012.

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    CRydberg-Ärniettvanligtpartiidag
  • 99.
    Salomonsson, Herman
    et al.
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Harrysson, Linnéa
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    ”George Floyd och hans kriminella bakgrund…?”: En mixed methods-analys om hur George Floyd och ”vi och dem” representeras samt konstrueras i Twitter-kommentarer2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines the user comments left on Twitter posts surrounding the murder of George Floyd, by the two biggest evening papers in Sweden. George Floyd was killed on the 25th of May 2020 during an arrest by Minneapolis police, which sparked outrage across the globe. People took to the streets to protest against police brutality and racial injustice, but thorough discussion also took place on social media and most notably, Twitter. Former research expresses a big interest in studying the public discourse tied to these topics, as it reflects public opinion. This study uses a mixed methods analysis, which includes a quantitative content analysis and a qualitative text analysis. The material studied are comments left on Aftonbladet- and Expressen’s Twitter posts from the day George Floyd was killed until a week after the police officer who was responsible was found guilty, almost a full year later. The purpose with this study was to deduce how the comments represented George Floyd, and how “Us” and “Them” were constructed. The study also aimed to find out which deliberative or non-deliberative qualities appear in the comments, and which of them generated the most attention. This was achieved with the theoretical basis of Critical Race Theory, Deliberative Democracy and Othering.The results show that George Floyd is mainly represented as a criminal, and that the comments constructed a strict “Us” and an even stricter “The Others”. The comments contained many non-deliberative qualities, and these were the ones who gained the most traction.

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    En mixed methods-analys om hur George Floyd och ”vi och dem” representeras samt konstrueras i Twitter-kommentarer
  • 100.
    Sandberg, Sebastian
    Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
    Realityserier, online vs TV: En undersökning om intresset för realityserier2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The availability to stream movies and series online has increased immensely throughout this decade, being reliant on freeing up time during your day to be able to watch your favorite tv-show has become less necessary due to the fact that you’re able to stream it whenever you want or can, once it’s been released. Reality television has been a big part of the tv tabloid for almost two decades now and it had it’s peak in audience during the years 2009-2012 and has been reportedly decreasing the following years. There has been little to none research regarding reality tv’s progression and audience recently, which has made us curious as to its current state. This article aims to research whether or not the interest in watching romantically themed reality tv has had a continued decline these recent years due to its lack of content variation and if its audience has gradually gone over to streaming it online rather than watching it on tv. We have studied three different reality shows views online and on television per episode during the years of 2015-2018. This way, we could add the views online and on television together to see if the view count in total has increased or decreased each year, as well as being able to compare the difference in views online versus views on television each year to see if the quota who streams has increased. Our hypotheses were met with matching results from our rese

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    fulltext
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