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  • 51.
    Ozturkcan, Selcen
    et al.
    Bahçeşehir Üniversitesi, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Cevik, Muge
    Sabanci University, Turkey.
    Zaman, Tauhid
    Massachusetts Institute of Technology, USA.
    An analysis of the Gezi Park social movement tweets2017In: Aslib Journal of Information Management, ISSN 2050-3806, E-ISSN 2050-3814, Vol. 69, no 4, p. 426-440Article in journal (Refereed)
    Abstract [en]

    Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues.

    Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented.

    Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness.

    Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation.

    Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations.

    Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.

  • 52.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model]: Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]2012In: C.Ü. İktisadi ve İdari Bilimler Dergisi, E-ISSN 1303-1279, Vol. 3, no 2, p. 87-111Article in journal (Refereed)
    Abstract [en]

    M-government, a precedent of e-government, has been pursuing its emergence. Citizens need to possess a computer and access to an Internet service to benefit from the e-government services. Penetration of e-government usage is hindered by the citizens’ computer literacy, which has not yet reached the desired levels. On the other hand, a closer look at the Turkey’s cellular phone device park and mobile service coverage reveals that the device park mainly consists of new generation phones, a significant portion of the adult population owns at least one mobile phone, the majority of the landscape is covered by fast and affordable 3G Internet services. Hence, adoption of m-government approach in Turkey may bring several important advantages. This paper aims to contribute to the m-government literature by examining the user acceptance model of m-government in Turkey

  • 53.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kasap, Nihat
    Sabanci University, Turkey.
    Ozdinc, Mesut
    Åbo Akademi University, Finland.
    Tanaltay, Altug
    Sabanci University, Turkey.
    Digital national currency: example of Sweden and e-Krona2019In: Paper presented at the 2nd International Conference on Digital Innovation, Entrepreneurship and Financing, Valencia, Spain, December 2-3, 2019, Valencia, Spain, 2019, p. 1-7Conference paper (Refereed)
    Abstract [en]

    Financial Institutions all around the world are recently discussing possibilities to launch national digital currencies to replace the cash as we know it since the Lydians invention. In this paper, we review the concept by visiting the core definitions and focus on the Scandinavian market to understand the example of Sweden and the ongoing e-Krona project. We conclude by pointing out some research questions and call upon developing future collaborative research.

  • 54.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kasap, Nihat
    Sabanci University, Turkey.
    Tanaltay, Altug
    Sabanci University, Turkey.
    Özdinc, Mesut
    Mimar Sinan FA University, Turkey.
    Analysis of tweets about football: 2013 and 2018 leagues in Turkey2019In: Behavior and Information Technology, ISSN 0144-929X, E-ISSN 1362-3001, Vol. 38, no 9, p. 887-899Article in journal (Refereed)
    Abstract [en]

    Football has recently developed into a unique sector with complex management and marketing functions, where novel communication technologies are employed. In this paper, we aim to contribute to the numerous fields involving emerging European sports marketing literature, social media analytics, and digital consumer behaviour. Our purpose is to explore Twitter use related with football by analysing real-time streamed data in offering a longitudinal perspective by focusing on 2013 and 2018 leagues in Turkey via the use of social media analytics framework. Retrieved dataset involved randomly selected publicly available 370 thousand and 6.8 million real-time tweets in 2013 and 2018 leagues, respectively. We report that majority of tweets about the football was posted within the three-hour window before the match independent of the match result and the importance of the result. Moreover, pre-match tweeting volume was almost a crystal ball signalling match winning. Our findings are valuable for sports managers and marketers where some key suggestions provided are to involve particular contexts of winning or losing in their after-match marketing plans, to value weekdays as much as the weekends, and to utilise the after-work prime time of social media engagement.

  • 55.
    Ozturkcan, Selcen
    et al.
    Jönköping University, Sweden;Bahcesehir University, Turkey.
    Merdin-Uygur, Ezgi
    Kadir Has University, Turkey.
    Will robots conquer services?: attitudes towards anthropomorphic service robots2018In: Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018, 2018Conference paper (Refereed)
    Abstract [en]

    At the heart of the discussions about artificial intelligence (AI) and the robots’ presence in the economy and the job market (van der Zande et al., 2018) lie the anthropomorphized robots, used especially in service industries. Service robots are already being used for elderly care (Kalogianni, 2015), café and restaurant services (Frey & Osborn, 2017) and even for sexual pleasure (Krumins, 2017). Anthropomorphism is defined as imbuing the imagined or real behavior of nonhuman agents with humanlike characteristics, motivations, intentions, and emotions (Epley et al. 2007). In time, the marketplace emotions towards robots turned from excitement and empathy towards anger and fear, due to warnings of several entrepreneurs against uncontrolled AI and increased use of robots for the defense industries (Mattel, 2015). Coinciding with these findings, people are exposed to crash-tests with dummies or defense robots tested against human violence to prove real-time balance (Darrow, 2016). Mende et al. (2017) mention that the rise of service robots is a double-edged sword with increased consumer buzz and engagement on the one hand but uncomfortable feelings on the other. We argue that the level of anthropomorphism, the type of violence towards the anthropomorphic robot and the level of personal characteristics such as power and status play a role in how consumers form and report attitudes towards robots or marketing communication material that depicts such entities. One-hundred and five undergraduates (54 women, mean age = 22.73) took part in our study. Participants first responded to the scales measuring their loneliness, power and status. Participants then reported their mood and moved on to the robotic violence manipulation. Participants were randomly assigned to one of the three photographs depicting a falling robot because of direct human violence, indirect human violence or an accident. Then we measured their evaluation of the material, of the robot, WOMM intentions, their familiarity with the material and their involvement in robotics for control purposes, anthropomorphism level, pre- and post- mood, and demographics. There was a significant effect of the photograph type on attitudes towards the visual (F(2,96) = 3.274; p = 0.043), that is the indirect violence condition evoked more favorable attitudes (M = 4.34; SD = 0.19) than the accident condition (M = 3.65; SD = 0.20, p = 0.013) but not compared to the direct violence condition (M = 3.96; SD = 0.21, p = 0.180). Moreover, there was a marginally significant two-way interaction between power and photograph type on the attitudes (F(1,95) = 3.0021; p = 0.086). The photograph caused a difference in attitudes only if the individual possessed low sense of power (-1SD, 3.97 / 7.00) and not if the viewer had average (M = 4.75 / 7.00) or high sense of power (+1SD, 5.54 / 7.00). People low in power demonstrate variability across contexts (Kraus et al., 2011), which is replicated in our study using anthropomorphized robotic images. Our results are expected to have many implications and pave the way for future work looking at the interaction between the service recipient and the service provider.

  • 56.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi Univ, Istanbul, Turkey.
    Sengun, Sercan
    Istanbul Bilgi Univ, Istanbul, Turkey.
    Pleasure in Pain: How Accumulation in Gaming Systems Can Lead to Grief2016In: Gamer Psychology and Behavior / [ed] Bostan, B, Springer, 2016, p. 41-55Chapter in book (Refereed)
    Abstract [en]

    This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.

  • 57.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Tuncalp, Deniz
    Istanbul Technical University, İstanbul, Turkey.
    Case study 8: iGaranti: Expanding the frontiers of mobile banking innovation2016In: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer, 2016, p. 89-106Chapter in book (Refereed)
    Abstract [en]

    iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

  • 58.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tuncalp, Deniz
    Istanbul Technical University, Turkey.
    TazeDirekt.com: branding charm or operational basics?2019In: Case Studies in Food Retailing and Distribution / [ed] John Byrom & Dominic Medway, Woodhead Publishing Limited, 2019, 1, p. 37-52Chapter in book (Refereed)
    Abstract [en]

    TazeDirekt had cloned “FreshDirect” to Turkey with a very similar name and faced with a growing demand at the Turkish e-commerce market. It was an online grocery store, e-tailing organic, genetic modification free food primarily from small, local producers and from its organic farm to health-conscious and gourmet people in three big cities of Turkey. Customers were happy with the freshness, quality, and the superior service provided. Unfortunately, the profit levels were not enough to cover the operational and marketing costs of this market positioning. As the number of orders increased in scale, the savings in the unit costs were not enough to sustain the business and cover the costs of providing high-quality products with a superior service. In February 2016, the founder suddenly decided to close the business, declaring its failure. Later, in November 2016, Migros, the most massive multibrand food retail chain of Turkey, purchased the TazeDirekt and its online assets as its new online retail brand to complement its portfolio of brands.

  • 59.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Yolbulan Okan, Elif
    Bahcesehir University, Turkey.
    Introduction2018In: Marketing Management in Turkey / [ed] Selcen Öztürkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
  • 60.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Yolbulan Okan, ElifBahçeşehir University, Turkey.
    Marketing management in Turkey2018Collection (editor) (Refereed)
    Abstract [en]

    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. 

    In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer.  

    This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

  • 61.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Şengün, Sercan
    Istanbul Bilgi University, Turkey.
    Gaining reward vs. avoiding loss: When does gamification stop being fun?2015In: Emerging Research and Trends in Gamification / [ed] Harsha Gangadharbatla & Donna Z. Davis, IGI Global, 2015, p. 48-71Chapter in book (Refereed)
    Abstract [en]

    This chapter enhances the dyadic gain-loss concept by presenting findings of a research project on uncovering whether the efficiency component of gamification could be better attained by balancing a shift from gain to loss, or completely avoiding it altogether. The gamification of any system requires a good selection and balance of game design elements to make the overall experience fun, as well as gaming emotions to keep it intrinsically rewarding. However, if not designed properly, participators of a gamified system that expect the prospect of gaining rewards, may ultimately realize a shift of engagement from gain to avoiding losses any earned status, badge, experience, or popularity often defined within the periphery of the gamified system. Findings reveal changing levels of motivation within different participatory foci, where loss avoidance (punishment scenarios) generates more motivation than the prospect of gaining rewards.

  • 62. Singh, A.K
    et al.
    Hadjikhani, A.Aktan, C.Ozturkcan, SelcenÖzyeğin University, Turkey.
    Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management: Volume 1: Selected Proceedings of the Second International Conference on Social Sciences, Social Science Research Society2009Conference proceedings (editor) (Refereed)
  • 63.
    Tuncalp, Deniz
    et al.
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Bahcesehir University, Turkey.
    Case Study 4: Diageo in Turkey: the lion's milk versus global spirits2017In: Strategic marketing cases in emerging markets / [ed] Atanu Adhikari & Sanjit Kumar Roy, Springer, 2017, 1, p. 47-60Chapter in book (Refereed)
    Abstract [en]

    Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion.

    Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

  • 64.
    Tuncalp, Deniz
    et al.
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Bahcesehir University, Turkey.
    Teaching Note: Case 4: Diageo in Turkey: the lion’s milk versus global spirits2017In: Instructor's manual for strategic marketing cases in emerging markets: a companion volume / [ed] Atanu Adhikari & Sanjit Kumar Roy, Springer, 2017, 1, p. 27-34Chapter in book (Refereed)
    Abstract [en]

    Case starts with a global giant acquiring a local giant company. Both companies own some very strong brands. Post-acquisition era demands a new marketing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad.

    In addition to many issues following the M&A, our focus is on the market analysis and related decisions surrounding the marketing of the brand portfolio: Whom to target with what brands? Whether Yeni Rakı should continue its local dominancy or is it about time for Johnnie Walker, Smirnoff and Captain Morgan grand-trio to have the lead role? How can Mey Icki may position and grow in the domestic and the global spirits market?

    The instructor should start by directing the question that the two managers are facing in the case: What should be the future direction of Mey/Diageo both in Turkey and internationally? Here some students are expected to favour continuation of the Yeni Rakı marketing investments, while others might favour Johnnie Walker, Smirnoff vodka or Captain Morgan’s. This icebreaker entry would facilitate the discussion of the questions listed in the teaching note section.

  • 65.
    Wakim, Riad Samir
    et al.
    Jönköping University.
    Drak Al Sebai, Lara
    Jönköping University.
    Miladinovic, Mira
    Jönköping University.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application2018In: Engineering and Technology Management Summit 2018: Engineering and Technology Management in the Smart Age / [ed] Ferhan Çebi, Faik Tunç Bozbura & Sıtkı Gözlü, Istanbul: Istanbul Technical University, 2018, p. 350-355Conference paper (Refereed)
    Abstract [en]

    Applications of Augmented Reality (AR) have recently increased due to advances in technology and improved accessibility of smart devices. Nowadays shoppers can virtually try and interact with various products. This study examined the impacts that a smartphone-based AR application may have on the customer’s Product Purchase Intentions. A smartphone-based AR app launched by Nordic eyewear retailing leader Synsam is chosen for exposing respondents (N=103) to the AR experience, followed by an interviewer administered survey. Findings showed that AR technology impacts Product Purchase Intentions, where involved technology characteristics of importance include information about products (Product Information), virtual interaction with the product (Telepresence) and the enjoyment of using this technology (Hedonic Motivation), but not the commonly referred Perceived Ease of Use.

  • 66.
    Yurdakul, Hakan
    et al.
    Bahcesehir University, Turkey.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives of Saudi Managers and Middle East Expats2014In: Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014) / [ed] Dr. Ahmed Saddam, Kuala Lumpur: Global Illuminators Publishing , 2014, p. 66-83Conference paper (Refereed)
    Abstract [en]

    This paper explores management practices in KSA on dimensions of management styles and perceptions onmanagement with cultural background factors through in-depth interviews. Two group of mangers have beendescribed with common and different management perspectives: (1) Middle East originated expats and (2)Saudi managers. Findings indicate that majority of Middle East originated expats share Arab culture to a degreedue to intensive social, economic and historical relations between KSA and regional expat providing countriessuch as Lebanon, Jordan and Egypt. On the other hand, there are differences found among regional and localmanagers’ practices. Uncovered emerging management practices in KSA are to be explored in this paperproviding practical implications for international and multinational companies to understand and improvebusiness(es) with or in KSA.

  • 67.
    Çevik, Müge
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Sosyal Medya Analitiği [Social Media Analytics]: Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]2015Conference paper (Refereed)
    Abstract [tr]

    Bu çalışma, büyük veri analizini sosyal medya araştırmalarında kullanımı için yöntem önerisinde bulunmaktadır. Büyük veri araştırmalarında, tümden gelim ya da tüme varım yerine alternatif olarak “abduction” yaklaşımı kullanılabilir (Kitchin, 2014). Bu yaklaşımda veri, en iyi açıklamanın çıkarılması açısından araştırmanın başlangıcından sonuçlanmasına kadar geçen her aşamada dikkat edilmesi gereken önemli bir unsurdur. Sosyal medya araştırmalarında veri hacmi büyüklüğü ve verinin oluşum hızının yüksekliği sebebiyle, büyük veri analizi benimsenen yöntemler arasında öne çıkmaktadır (Jacob, 2009). Bu bağlamda, sosyal medya araştırmalarında analitik ve yapısal bir yöntemin takip edilmesi, araştırmaların ve çıktılarının bilimsel niteliğinin korunması açısından önem taşımaktadır. Çalışmamızın amacı, sosyal medya analitiğine örnek oluşturmak ve özellikle Twitter analizi için büyük veri analizine dayanan bir araştırma yöntemi önerisinde bulunmaktır.

12 51 - 67 of 67
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