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  • 1.
    Abbestam, Maria
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Sköld, Ida
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Konsten att paketera sig själv: - Kommunikationsstrategier för personligt varumärkesbyggande i sociala medier2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Målet med denna uppsats var att undersöka vilka kommunikativa strategier personer inom PR- och informationsbranschen arbetar efter för att bygga upp och stärka sina personliga varumärken i sociala medier. Studiens huvudfråga lyder ”Vilka kommunikativa strategier använder människor inom PR- och informationsbranschen för att stärka sitt personliga varumärkesbyggande i sociala medier?”. Syftet med studien var tudelat, dels ville vi bidra med djupare förståelse kring vad det finns för drivkrafter bakom personligt varumärkesbyggande i sociala medier och dels ville vi bidra med nya infallsvinklar och ett nytt empiriskt material till den samhällsvetenskapliga forskningsfronten.

    Studiens teoretiska ramverk utgår från varumärkesteori, Erving Goffmans teori om självpresentation samt Pierre Bourdieus teori om kapital och social positionering. Studien är genomförd med kvalitativa metoder, för det första har vi tagit del av aktuell forskning på områdena sociala medier och personligt varumärkesbyggande, vi har även gjort en innehållslig kartläggning av tio digitala personliga varumärken samt genomfört intervjuer med personerna bakom varumärkena. När vi i uppsatsen använder begreppet sociala medier syftar vi enbart på bloggar och microbloggverktyget Twitter.

    Resultatet för denna studie visar att respondenternas strategier för digitalt personligt varumärkesbyggande skiljer sig åt, strategierna skiljer sig även beroende på socialt medium. Somliga respondenter uppger att de genomgående arbetar strategiskt både på Twitter och med sin blogg medan andra menar att de inte har några strategier alls. Oavsett hur stort utrymme de strategiska baktankarna får går det att skönja likheter i samtliga respondenters varumärkesbyggande. Utifrån dessa likheter har vi identifierat fem idealnormer och strategier för personligt varumärkesbyggande för personer verksamma inom PR- och informations-branschen: att tydligt identifiera sin yrkesidentitet och sina personliga egenskaper, att utelämna privat och ofördelaktig information, att skriva om ett avgränsat ämnesområde, att visa på aktualitet och kunskap inom branschen samt att nätverka med personer inom branschen. Dessa har legat till grund när vi konstruerat följande tre idealtyper för respondenternas varumärkesbyggande: reporter, kommentator och kåseriskribent.

    Sammanfattningsvis har vi kunnat konstatera att personligt varumärkesbyggande i sociala medier tillskrivs allt större värde inom PR- och informationsbranschen. Värdet ligger i möjligheten att stärka sin position i förhållande till andra inom branschen, för att lyckas med detta krävs en utmejslad strategi och kunskap om hur man på bästa sätt paketerar sig själv. 

  • 2.
    Abrahamsson, Nils-Filip
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Att blogga om hus: En studie om hur mäklare använder sociala medier2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

  • 3.
    Adetorp, Johan
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    Förhistoriska bilder som religionsvetenskaplig källa: Några kriterier att beakta vid tolkningar av religionsikonografiskt material2011In: Chaos: skandinavisk tidsskrift for religionshistoriske studier, ISSN 0108-4453, E-ISSN 1901-9106, Vol. 56, no 2, p. 65-79Article in journal (Refereed)
    Abstract [en]

    A challenge when interpreting prehistoric art is that we often lack written source material, a contemporary text written by people who lived in the cultural context that is studied. It is therefore not uncommon to use texts that are younger than the material that we want to interpret. This could lead to misinterpretations and circular arguments. Images are cultural products formed by their contemporaries and influenced by older idea traditions. This article presents four criteria that might be worth taking into consideration when interpreting prehistoric religious iconography. The article discusses how one might proceed to study prehistoric religious art and what could be helpful to keep in mind when analyzing religions by means of pictures and material culture. 

  • 4.
    Adolfsson, Elin
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Simanaityte, Grete
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    "Fullt Ös" kräver mer klös: Kommunikationsplanering för samhällsinformation riktat till ungdomar2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish tradition ”Valborgsmässoafton” is a holiday on which many people choose to get drunk. The risk that teenagers run around town while being intoxicated is huge and Kalmar municipality have, three years ago, created an event that contributes to a sober alternative. This alternative is the one-day festival “Fullt Ös” which is striving to get as many drunken teenagers off the streets, during this holiday, as possible.

    The event is successful among school students in the ages of 12 to 15 but has had less fortune in reaching the high school students in the ages of 15 to 18. Our thesis aims to help Kalmar municipality to adapt the festival, which occurs annually on the 30th of April, to become more attractive for high school students. This by doing quantitative and qualitative studies among the public high schools in Kalmar and by extension to already established theories.

    The results that we have gathered have all been compiled in this thesis and we have received the information that it takes big changes to attract the older target group that the municipality wants to reach. We have, therefore, compiled some advice to the municipality that will help them understand how they can improve a good initiative, by for example creating a festival that centers around live music, so that more high school students would gather to it. 

  • 5.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Abrahamsson, Agneta
    Immigrants caught in the crossfire of projectification of the Swedish public sector.: Short-term solutions to long-term problems2010In: Diversity in Health and Care, ISSN 1743-4904, Vol. 7, no 3, p. 201-209(9)Article in journal (Refereed)
  • 6.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Att vara en professionell yrkesutövare och att vara ämbetsman - samtidigt2010In: Professioner i offentlig förvaltning / [ed] Torgny Klasson, Lund: Studentlitteratur, 2010, p. 137-160Chapter in book (Other (popular science, discussion, etc.))
  • 7.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    From profession to product: Commodication of the Swedish audit profession 1989-20102012Conference paper (Refereed)
    Abstract [en]

    During the last three decades auditing has increasing been viewed as a commercial activities. The Big4 accounting firms are some of the largest consultant firms in the world, highly profitable and with increasing market shares. Tasks that earlier has been defined as professional services has increasingly became commoditized and marketed as other goods.

    From the perspective of theory on profession the process of developing professional knowledge into marketable goods and it influence on the legitimacy of the profession is important issues.

     

    This paper presents a study of how the professional association of Swedish auditors has presented this development and attempted to legitimacy it in the eyes of the profession and the general public in the association’s magazine between the years of 1989-2010. Building on Abbotts (1991) discussion on different forms of expertise knowledge and Suddaby and Greenwood (2001) discussion of commodification and commercialization of professional knowledge we discern four areas utilized by the Swedish audit profession for presenting and legitimizing commodification of the audit function: (1) attributes connected to the professional role of an auditors increasingly become depersonalized (2) the knowledge of the auditing processes become externalized and standardized in different audit standards (32) the development of so-called Multidisciplinary Practices implies an increasing product range in audit firms implying a less salient role for auditing within these firma (4) a transferring of this commodification from the large accounting firms to smaller audit firms through a translation of the professional association of “auditing” into a number different services (product differentiation). The contribution of the paper is to describe and theorize how a commodification of a profession is diffused and how commercial and professional forces co-operation in such transformation of the audit profession

  • 8.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Från förtroende för revisorsrollen till förtroende för revisionsstandarder?2011Conference paper (Other academic)
  • 9.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Från förtroende för revisorsrollen till förtroende för revisionsstandarder?2012In: Tillit och förtroende: Ständiga utmaningar för professionella / [ed] Carin Björngren Cuadra & Ola Fransson, Malmö: Gleerups Utbildning AB, 2012, 1, p. 131-158Chapter in book (Refereed)
  • 10.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vad är New Public Management?2010In: Professioner i offentlig förvaltning / [ed] Torgny Klasson, Lund: Studentlitteratur, 2010, p. 161-179Chapter in book (Other (popular science, discussion, etc.))
  • 11.
    Agevall, Lena
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Jonnergård, Karin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vad är professioner?2010In: Professioner i offentlig förvaltning / [ed] Torgny Klasson, Lund: Studentlitteratur, 2010, p. 107-136Chapter in book (Other (popular science, discussion, etc.))
  • 12.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Dragspelskampen: Statsbidragen, bildningsförbunden och det folkliga musicerandet 1947-19602010Conference paper (Other academic)
    Abstract [sv]

    Dragspelet var under 1900-talets mittersta tredjedel ett självklart inslag i svenskt folkligt musikliv; samtidigt befann sig dragspelsmusiken på nedersta plats i den genre- och instrumenthierarki som definierade såväl den seriösa musiken som det musikpedagogiska landskapet.

    Under 1940-talet inträffade två händelser som till dels var betingade av denna situation, och som därutöver bidrog till att skärpa den till ett socialt och organisatoriskt konfliktområde. Den ena händelsen var tillkomsten av Hagström Musiks musikskolor. För ett produktionsföretag med tonvikt på dragspelsframställning framträdde det stora intresset för dragspel som en potentiell marknad, vilken begräsandes till sin fulla utsträckning genom frånvaron av utbildningsinstitutioner villiga att undervisa på dragspel. Hagströms Musikskola blev genom sin storskalighet och inriktning ett konkurrerande musikpedagogiskt alternativ, obundet av de genre- och instrumenthierarkier som dominerade övriga aktörer på det musikpedagogiska fältet.

    Den andra händelsen var införandet av statsbidrag till studiecirklar. Detta följdes en stark expansion av antalet studiecirklar, parat med att en allt ökande andel av dessa cirklar inrättades som musik-, i synnerhet instrumentalcirklar. Bildningsförbundens musikverksamhet hade dittills varit präglade av en musiksyn som uteslöt schlager, dragspel och gitarr. Här betonades folkrörelsernas unisona sång, musikteori och klassisk musik. Men expansionen av antalet och andelen musikcirklar, i förening med intresset för dragspel och med förekomsten av ett musikpedagogiskt alternativ som inte skyggade för det instrumentet, bidrog s.a.s. med hotet om en perforering av bildningsrörelsens rågång mellan dansbana och konsertsal.

    Detta papper vill bidra med en sociologisk analys av de spänningsfält som uppstod när frågan om god smak dels flyttade in på insidan av bildningsrörelsen, dels blev föremål för skarpa beslut om medelfördelning som berörde såväl staten som det enskilda bildningsförbundet och förhållandet mellan bildningsförbunden.

  • 13.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Importance as Impetus or Impediment?: The Case of 19th Century Chartered Surveyors2010In: Svenska nätverkets för professionsforskning konferens: Den reglera(n)de professionen - professioner och politik, 2010Conference paper (Other academic)
    Abstract [en]

    Importance as impetus or impediment? The case of 19th century chartered surveyors.

    Definitions and theories professions and professionalization have long been tailored on a set of professions established in England during the 19th century. Chartered surveyors belong in that group, but have not received the attention afforded to other members of the core set – notably medicine, law, theology, and engineering. This paper argues, however, that chartered surveyors present an interesting deviant case in the history of professionalization, on account of their peculiar links to state and market. The argument proceeds in two steps. In a first section, we show how chartered surveyors have entered the profession literature, and how their early emergence is explained in these accounts. Next we focus on a hitherto neglected aspect of that emergence: the peculiar importance of a subset of those tasks that were within chartered surveyors’ jurisdictional turf. We show that chartered surveyors were endowed with the task of determining house values, and how this linked the professional group to the state both (a) via taxation and the control of the local government tax-base and (b) via the electoral system in the period from 1867 to 1918.

  • 14.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Land, Law and Money: Profession, state, and knowledge-base in the case of 19th century surveyors2011In: 10th conference of the European Sociological Association, 7th to 10th september 2011, Geneva, Switzerland, 2011Conference paper (Refereed)
    Abstract [en]

    Definitions and theories professions and professionalization have long been tailored on a set of professions established in England during the 19th century. Chartered surveyors belong in that group, but have not received the attention afforded to other members of the core set. This paper, conceived as a contribution to a theory of the relation between state, knowledge and profession, draws on the historical case of 19th century British surveyors. It analyses the interface between state and profession, in an age when it became increasingly important to “reconcile the principle that the domain of the political must be restricted, with the recognition of the vital political implications of formally private activities.” Surveyors were claimants to a configuration of tasks – centred on the nexus of land, law and money – which made them an important auxiliary to the state apparatus and its technologies. This paper traces, through comparison of British surveyors over time and through juxtaposition with Swedish surveyors, how these tasks, and a corresponding knowledge-base, were shaped by the inclusion of new subspecialties and a complex legal environment.

  • 15.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Max Weber2010In: Encyclopedia of political theory / [ed] Mark Bevir, London: Sage Publications, 2010, p. 1413-1419Chapter in book (Other academic)
  • 16.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Om begreppskarriärer: En fallstudie av stereotypiernas väg genom de psykiatriska diagnoserna2009In: Arkiv för studier i arbetarrörelsens historia, ISSN 0436-8919, no 98-99, p. 173-202Article in journal (Other academic)
  • 17.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Osäkerhet, fara, stereotyp: En essä om Lundbergs Ryssligan2012In: Den bildade resenären / [ed] Gunnar Olofsson & Anna-Maria Sarstrand Marekovic, Växjö: Linnaeus University Press, 2012, p. 43-58Chapter in book (Other academic)
  • 18.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Profesjoner i akademia og akademia i profesjoner2012In: SPS-Kronikk, 2012Conference paper (Refereed)
  • 19.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Schumpeter's invitation: Sociology and the entrepreneur of economic theory2010In: From Linnaeus to the future: Letters from afar / [ed] Sven E O Hort, Växjö: Linnaeus University Press, 2010, p. 13-23Chapter in book (Other academic)
  • 20.
    Agevall, Ola
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    The demands of demand: The professional fate of Swedish music education in the postwar era2010In: XVII ISA World Congress of Sociology: Sociology on the move - La sociologie en mouvement - La sociologia en marcha, 2010Conference paper (Refereed)
    Abstract [en]

    If monopoly of recognized skill is anything to go by, then, prima facie,

    musicians & music teachers are in a poor position to claim professional

    status. But while laymen cannot be effectively excluded from music making

    they can be barred from entering certain positions, occupations, &

    organizations. Swedish music education is an example of a successful

    monopolization, which later became precarious: the Swedish Royal Academy

    of Music provided the only educational route to the title of director

    musices, which in turn was a requisite for admission to a number of positions

    and occupations. After WWII, a sharply increasing demand for music

    education created a need for the mass production of music teachers, unsettling

    the topology of tasks in the field. The aim of this paper is to examine

    the historical case of Swedish music education, and to theoretically

    explore the demands raised by a sudden rise in demand upon a precarious

    monopoly of recognized skill.

  • 21.
    Agevall, Ola
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Olofsson, Gunnar
    The professional field of higher education: A longue durée view of institution and corps in the Swedish university system2012Conference paper (Refereed)
    Abstract [en]

    The modern field of higher education, and within it the corps of university teachers, takes on a dual significance in the context of the broader professional landscape. On the one hand it constitutes a professional field in its own right. On the other hand, the university is the institution through which the other professions are reproduced. It is with this latter aspect in mind that Harold Perkin characterised the university teacher as a key profession (Perkin, 1969).

    This paper sets out to map the relation between social function, institution, corps, and cognitive base in the Swedish system of higher education, from the beginnings in 1477 until the present day. We assume (a) that these aspects evolve in different tempi, and (b) that they coalesce into particular configurations. We argue that this framework allows us to address central issues regarding the historical trajectory of higher education inSweden. Through which mechanisms did a medieval institution, catering primarily to ecclesiastical needs, acquire a capacity to accommodate and become the custodian of scientific knowledge? How has the increasing differentiation of the cognitive base affected the composition of the corps? How have shifts in the composition of the corps affected the internal workings of the university? And what role does this play in the formation of university teaching as a key profession?

  • 22.
    Agevall, Ola
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Olofsson, Gunnar
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Platzer, Ellinor
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Sjöstrand, Glenn
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Between science and occupation: Knowledge, academization, and the route from university to labour market2011Conference paper (Refereed)
  • 23.
    Ahlgren Andersson, Marie
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Att integrera konflikter i svenskämnet2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 24.
    Ahlqvist, Sara
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Alldeles för byråkratisk?: En studie av Djurskyddsmyndighetens organisation2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to describe the organization of the Swedish Animal WelfareAgency during the time it was in operation. The Swedish Animal Welfare Agency was established in 2005 by the government who saw it as necessary in order to strengthen the protection of cruelty to animals in Sweden. However, the agency was shut down already in2007 and its responsibilities as an agency was moved back to the government and the department of agriculture. During its time in operation, the Swedish Animal Welfare Agency, received much criticism, among other things because of its interpretations of the law which were seen as too focused on details and thus “bureaucratic”. In order to describe the organization of the agency the theoretical approach of this study is based on three of Bo Rothstein’s ideal administration models; the legal bureaucratic, thepolitical oriented and the user oriented model. The purpose is to see which one of these ideal administrations the Swedish Animal Welfare Agency was most like, through an organizational perspective. There will also be a comparison over time, from the establishing to the shutting down of the agency in order to see if the organization of the agency had changed over time. The method used for this paper is a qualitative text-based analysis where the central arguments concerning the organization of the agency will be highlighted and interpreted from the different criteria of the administration models. The study showed that the organization of the Swedish Animal Welfare Agency can be described as a legal bureaucratic administration. The comparison over time showed that the organization of the agency did not change, it could be described as legal bureaucratic when it was established as well as when it was shut down. This shows that the criticism of the agency of being too “bureaucratic” might be justified but the legitimacy of the agency’s organization was based on bureaucratic principles.

  • 25.
    Ahlryd, Sara
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    Fristående gymnasieskolor och skolbibliotek: En kvalitativ studie av fristående gymnasieskolors inställning till skolbiblioteksservice och undervisning i informationssökning2009Independent thesis Advanced level (degree of Master (One Year)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    The purpose with this study is to examine what kind of support there is for school libraries at the selected independent upper secondary schools and how these schools ensure that libraryservices is available to their students and their teachers. The purpose is also to examine what attitudes the administrators of the schools have to school libraries and teaching in information seeking. A qualitative method with interviews was used to fulfil the purpose. As a theoretical basis of the study Loertschers taxonomies of the school library media program and Limbergs three levels of pedagogic research were used and the interviews were analysed with these two theoretical frameworks as a background. The result of the study showed that neither one of the three examinated schools has a school library which means that they use the public library instead. The problematic area is the lack of rules within the school library field and the fact that the independent schools do not show any interest of cooperating with the public library. The conclusion is probably to make an agreement between the schools and the public library and to make the administrators literate about the positive effects which come out of a well provided school library.

  • 26.
    Ahmed, Malika
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Genusframställning i barnböcker: Analys av sju barnböcker2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 27.
    Aineström, Catharina
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Kreativmetropole, Rundumsorgloswohlfühlpakete und Wunsch-Location: Berücksichtigung der Textfunktion und des Textstils bei der Übersetzung eines webbasierten Tourismustextes2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    This essay deals with translation issues, mainly in regard to text function and text norms, which arose during the transfer of a German source text, situated within the field of tourism, into a Swedish target text. Special attention was paid to anglicisms, a typical feature of German marketing language and also a key stylistic feature of the source text at hand.

    A challenge to translators in general is which textual and cultural considerations, besides considerations of language, should be taken into account in the translation process. In translation literature semantics and pragmatics have received considerable attention. The analysis in this particular essay was based on the skopos theory and Reiss’ translation-oriented text typology.

    The analysis showed that the source text has an operative function, meaning that it is aimed at influencing the reader in a specific direction, but at the same time fulfills an informative function. Both these functions must be reflected in the translation. The comparison of text norms of tourist texts showed that the use of anglicisms is less common in Swedish tourist texts than in German tourist texts, and therefore many of the anglicisms in the source text were exchanged for equivalent Swedish expressions in the target text. When an equivalent anglicism was not available, the denotation was expressed in accordance with the function of that particular linguistic element, which means that in some cases semantic equivalence was attained and in some cases priority was given to text-normative and pragmatic equivalence.

  • 28.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature. Uppsala University.
    "I don't teach language": The linguistic attitudes of physics lecturers in Sweden2012In: AILA Review, ISSN 1461-0213, Vol. 25, no 1, p. 64-79Article in journal (Refereed)
    Abstract [en]

    From a disciplinary discourse perspective, all university courses can be said to involve content and language integrated learning (CLIL) even in monolingual settings. Clearly, however, things become much more complex when two or more languages are involved in teaching and learning. The aim of this paper is to introduce readers to the linguistic situation in Swedish universities, where two languages - English and Swedish - are commonly used in the teaching and learning of a number of disciplines. The paper describes the linguistic landscape of Swedish higher education and presents an illustrative case study from a single discipline (physics) with a hierarchical knowledge structure (Bernstein 1999). Semi-structured interviews were carried out with ten physics lecturers from four Swedish universities. The lecturers were asked about their disciplinary language-learning expectations for their students. These interviews were analysed using qualitative methods inspired by the phenomenographic approach. Six main themes resulting from the analysis are presented and discussed. From a CLIL perspective, one recurring theme is that none of the lecturers saw themselves as teachers of disciplinary Swedish or English. The paper concludes by discussing the generalizability of the findings to other disciplines with similar (hierarchical) knowledge structures.

  • 29.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Initiating Collaboration in Higher Education: Disciplinary Literacy and the Scholarship of Teaching and Learning.2011In: Dynamic content and language collaboration in higher education: theory, research, and reflections / [ed] Jacobs, C., Cape Town: Cape Peninsula University of Technology , 2011, p. 57-65Chapter in book (Refereed)
  • 30.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature. Uppsala University.
    Lecturing in English2012In: CALPIU '12 Higher education across borders: Transcultural interaction and linguistic diversity, Roskilde University, Denmark, 1-4 April, 2012Conference paper (Refereed)
  • 31.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    När undervisningsspråket ändras till engelska [When the teaching language changes to English]2010In: Om undervisning på engelska / [ed] Gunnar Enequist, Aija Sadurskis, Åsa Rurling, Stockholm: Högskoleverket , 2010, p. 57-64Chapter in book (Other academic)
  • 32.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Talking about Teaching in English: Swedish university lecturers' experiences of changing their teaching language2011In: Ibérica, ISSN 1139-7241, Vol. 22, no fall, p. 35-54Article in journal (Refereed)
    Abstract [en]

    This study documents the experiences of Swedish university lecturers when they change from teaching in their first language to teaching in English. Eighteen lecturers from two Swedish universities took part in a training course for teachers who need to give content courses in English. As part of the course the participants gave mini-lectures in their first language in a subject area that they usually teach. The following week, the lecturers gave the same lectures again, this time in English. The pairs of lectures were videoed and commented on by the lecturers themselves and the whole course cohort in an online discussion forum (an input of approximately 60 000 words). In addition, twelve of the lecturers were interviewed about their experiences of changing language in this way (total of 4 hours of recorded material).

     

    The paper presents a qualitative analysis of the thoughts and experiences expressed by the lecturers in their online discussions and in the interviews concerning the process of changing the language of instruction to English. These results are presented as nine themes. Nine recommendations for teachers changing to teaching in English are also presented. The findings replicate those of earlier studies with one notable exception: the lecturers in this study were acutely aware of their limitations when teaching in English. It is suggested that this may be due to the lecturers’ relative inexperience of English-medium instruction.

     

  • 33.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    The ability of students to explain science concepts in two languages2010In: Hermes - Journal of Language and Communication Studies, ISSN 0904-1699, E-ISSN 1903-1785, Vol. 45, p. 35-49Article in journal (Refereed)
  • 34.
    Airey, John
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    The relationship between teaching language and student learning in Swedish university physics2011In: Language and learning in the international university: From English uniformity to diversity and hybridity / [ed] B. Preisler, I. Klitgård & A. Fabricius, Multilingual Matters, 2011, p. 3-18Chapter in book (Refereed)
  • 35.
    Airey, John
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Linder, Cedric
    Uppsala University ; University of the Western Cape, South Africa.
    Bilingual Scientific Literacy2011In: Exploring the landscape of scientific literacy / [ed] C. Linder, L. Östman, D. Roberts, P.-O. Wickman, G. Ericksen & A. MacKinnon, London: Routledge , 2011, p. 106-124Chapter in book (Other academic)
  • 36.
    Airey, John
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Linder, Cedric
    Linnaeus University, Faculty of Science and Engineering, School of Natural Sciences.
    Tvåspråkig ämneskompetens? En studie av naturvetenskaplig parallellspråkighet i svensk högre utbildning: Bilingual disciplinary literacy? A study of parallel language use in Swedish undergraduate science2010In: Språkvård och språkpolitik: Svenska språknämndens forskningskonferens i Saltsjöbaden 2008 = Language planning and language policy : proceedings of the Swedish Language Council Research Conference in Saltsjöbaden 2008 / [ed] Lars-Gunnar Andersson, Olle Josephson, Inger Lindberg, Mats Thelander, Stockholm: Norstedts Förlag, 2010, p. 195-212Chapter in book (Other academic)
  • 37.
    Alagic, Aida
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Error Analysis of the National Test in English coursesA and B2010Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper sets out to examine the most common errors in the national test and whether the students make the same errors in English course B as in English course A at Upper Secondary School in Sweden. The method used for this study is quantitative where nine grammatical features are used to count the errors made. Twenty national tests were used to carry out this study; ten national tests are from English course A and the other ten from English course B. Results from all features from English course A are compared with some features from English course B.

    The results show that the most common errors made in the national test are subject verb agreement and tense. Those two features had also a worsening in the English course B. The genitive errors have also doubled in English course B. The best improvement happened with the capital letters. Other features either stayed the same or improved slightly. One of the solutions for grammatical errors could be that teachers and students pay more attention to it and that the teachers include more grammar in their lessons so that the students have an opportunity to improve.

  • 38.
    Albinsson, Emma
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    En glimt av Clint: En regissörs utveckling2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 39.
    Alexandersson, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Aronsson, Peter
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    Holtorf, Cornelius
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    Gustafsson, Birgitta E.
    Linnaeus University, Faculty of Health, Social Work and Behavioural Sciences, School of Education, Psychology and Sport Science.
    Westergren, Ebbe
    Introduction2011In: Museum International, ISSN 1350-0775, E-ISSN 1468-0033, Vol. 63, no 1-2, p. 6-7Article in journal (Other academic)
    Abstract [en]

    The papers in this issue were first presented at the interdisciplinary conference “Applied Cultural Heritage: How telling the past at historic sites benefits society” held at Linnaeus University in Kalmar, Sweden, 17-19 November 2010. The conference was organised jointly by Linnaeus University, Kalmar County Museum and Bridging Ages, International Organisation in Historic Environment Education and Time Travels. The aim of the conference was to explore how cultural heritage and stories about the past benefit society today. Given the major changes of society in recent decades and a fast developing globalisation, we proposed that it is no longer self-evident which historic sites are meaningful (and to whom), which stories about the past should be told (and why), and how cultural heritage can best benefit society (and what that means). It was therefore time to ask these questions anew and explore them together with practitioners in the heritage sector from around the world.

  • 40. Alexandersson, Kenneth
    et al.
    Dahlin, MichaelPalm, VeronicaPapmehl-Dufay, LudvigLinnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.Wikell, Roger
    Forntid längs ostkusten 2: Blankaholmsseminariet år 20102011Collection (editor) (Other academic)
  • 41. Alexandersson, Kenneth
    et al.
    Dahlin, MichaelPalm, VeronicaPapmehl-Dufay, LudvigLinnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.Wikell, Roger
    Forntid längs ostkusten 3: Blankaholmsseminariet år 20112012Collection (editor) (Other academic)
  • 42. Alexandersson, Kenneth
    et al.
    Goldhahn, Joakim
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    ”Titta vad pappa hittade”.: Ett nyfunnet grepptungesvärd från bronsålderns period IV2010In: Forntid längs ostkusten: 1. Blankaholmsseminariet de två första åren, 2008 och 2009. / [ed] Alexandersson, Kenneth, Papmehl-Dufay, Ludvig & Wikell, Roger, Västervik: Västerviks Museum , 2010, p. 147-162Chapter in book (Other academic)
  • 43.
    Alf, Kerstin
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    starck, erik
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Tillägnande av ordförråd hos sent anlända elever i nationella gymnasiekurser2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    It is unclear how L2 students acquire vocabulary – how is it taught – or wheather it can even be taught. In an SSL (Swedish as second language) program for young adults the ambition has been to integrate the L2 students’ into the national high school (gymnasium) courses as quickly as possible, in order to meet the students’ demands for subject education and to challenge them on an appropriate knowledge level. Teachers noticed quite early that the course – integrated L2 students seemed to have a deeper understanding of words and an easier flow in their speech. The study was conducted to map and learn more about the differences in vocabulary with L2 students who were integrated in the national L1 programs in several subjects and L2 students who have chosen to focus, in an isolated group, on SSL only. How does the students’ vocabulary evolve in relation to time? The study is based on the vocabulary knowledge scale as the methodological tool and Stephen Krashen’s monitor model as the theoretical practice, and in particular the input hypothesis and the hypothesis of acquisition and learning in combination with Pauline Gibbons’s methodologies in scaffolding. In the study the test results of eight SSL students are compared; four of the students have chosen to integrate with the L1 classes and four of them have chosen not to integrate with the L1 students. We will show that students that participate in national “high school” courses on the same premises as the L1 students will, through exposure to vocabulary in text books, lectures and post scaffolding, learn their vocabulary at a faster and higher rate than students who focus on the structural functions and, often non-contextual, vocabulary training alone.

     

     

     

  • 44.
    Alfredsson, Ulrika
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Sand, Carina
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    "Det får i en barnbok absolut inte finnas nånting som bara vuxna tycker är roligt": - en undersökning om hur barnlitteratur väljs till förskolan2013Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med vår undersökning är att ta reda på hur pedagoger väljer litteratur till förskolan då den är viktig för läs och skrivinlärningen. Vi vill också undersöka vilket inflytande barnen har på valet av litteraturen. Vi har i undersökningen intervjuat tre pedagoger samt en barnbibliotekarie. Frågeställningarna är: Hur väljer pedagoger barnlitteratur till förskolan och vad styr valet? Har barn inflytande över litteraturvalet till förskolan? Hur ser i så fall detta inflytande ut? Resultaten av intervjuerna har bearbetats och diskuterats för att kunna presenteras. I diskussionen framkom att alla pedagogerna genom samarbete med bokbussar ser till att det finns barnlitteratur på förskolan och att denna byts ut regelbundet. Det visar sig att barnen har ett relativt stort inflytande över valet av litteratur, men att det ser ut på olika sätt och kunde utvecklas. Barnbibliotekarien hade ett aktivt och nära samarbete med förskolan. Det framkom att ingen av våra informanter gjorde någon utvärdering av barnlitteraturen. Det visade sig också att IKT är på stark ingång och konkurrerar med barnlitteraturen.

  • 45.
    Algotsson, Victoria
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lundberg, Kajsa
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Är Facebook den nya tidens politiska kanal?: En stude om påverkan genom Facebook2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last years social media have developed and become a place where all kind of people can meet and interact with each other without any kind of physical contact to one another. We belive that this development also has made it easier for political parties and organisations to spread their propaganda to the people that uses social media without them knew from whom the information is coming. With this in mind we decided to do a study about the social media Facebook and how the users of Facebook think they are being influenced by political propaganda from organisations and private persons.

     

    In our study we decided that we wanted to know why our respondents are using Facebook, if they have payed attention to two political questions, one international question and one national question, that have been noticed recently and if they feel that they are being influenced of political propaganda when they are using Facebook.

     

    We have concluded that our respondents, depending on how old they are, do feel that they are being influenced by political propaganda when they are using Facebook. We have also noticed that the younger part of our respondents feel that they are using Facebook because their friends do it and that they have noticed the international political question more than the national political question. In the older category of respondents the reason of why they are using Facebook was to maintain a conection with their friends and they had noticed the national political question more than the international political question. 

  • 46.
    Algotsson, Victoria
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Lundberg, Kajsa
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Är Facebook den nya tidens politiska kanal?: En studie om påverkan genom Facebook.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last years social media have developed and become a place where all kind of people can meet and interact with each other without any kind of physical contact to one another. We belive that this development also has made it easier for political parties and organisations to spread their propaganda to the people that uses social media without them knew from whom the information is coming. With this in mind we decided to do a study about the social media Facebook and how the users of Facebook think they are being influenced by political propaganda from organisations and private persons.

     

    In our study we decided that we wanted to know why our respondents are using Facebook, if they have payed attention to two political questions, one international question and one national question, that have been noticed recently and if they feel that they are being influenced of political propaganda when they are using Facebook.

     

    We have concluded that our respondents, depending on how old they are, do feel that they are being influenced by political propaganda when they are using Facebook. We have also noticed that the younger part of our respondents feel that they are using Facebook because their friends do it and that they have noticed the international political question more than the national political question. In the older category of respondents the reason of why they are using Facebook was to maintain a conection with their friends and they had noticed the national political question more than the international political question. 

  • 47.
    Allen, Christopher
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Richardson, David
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Exploring Digital Literacy in Student Teacher ICT Projects2012In: Using, Learning, Knowing, EUROCALL Conference, Gothenburg, Sweden, 22-25 August 2012, Proceedings / [ed] Linda Bradley and Sylvie Thouësny, Research-publishing.net, 2012, p. 5-9Conference paper (Other academic)
    Abstract [en]

    his paper reports on the evaluation of student teacher information and communications technology (ICT) projects in English language didactics in accordance with recently proposed frameworks of digital literacy in both language-teaching and wider working and educational contexts (Dudeney, Hockly, & Pegrum, forthcoming; Hockly, 2012; Pegrum, 2011). The challenge for teachers, regardless of what stage they are at in their careers, is to be able to operationalize in Hockly’s (2012) terms the notion of digital literacy in the foreign language classroom while at the same time encorporating these concerns into a task-based framework in which communication is balanced with a focus on linguistic form. Students in their second term of studies in language didactics were given the task of creating an ICT-based project in English, encorporating both internet and classroom-based inquiry activities aimed at either lower or upper secondary levels in the Swedish school system. The project brief given to the student teachers more VSHFL¿FDOO\DGGUHVVHGWKHLUDELOLW\WRSODQDQGRUJDQL]HDVHWRIOHDUQLQJDFWLYLWLHVDURXQGan extended webquest in addition to demonstrating the procedural usage of a wide range of ICT tools such as wikis, blogs, podcasts, etc. in English language teaching (ELT). The four areas of language-, information-, connection-, and re-design-based digital literacies, as proposed by Pegrum (2011), form the basis for the evaluation of the projects.

  • 48.
    Alm, Cecilia
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Cultural Sciences.
    "Se mig, jag är viktig!": Om skyltar och deras bidrag till tolkning av kulturarv2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen syftar till att undersöka hur informationsskyltar bidrar till större förståelse av kulturarv genom att undersöka kontexten samt informationen som ges på skyltarna och hur det genom dessa aspekter skapar perspektiv på platsen. De kulturarv som analyseras är Eketorps fornborg, Kalmar Slott och Södra Ölands odlingslandskap.

      

    Källmaterialet består av kulturarven, deras informationsskyltar och den kontext de verkar i samt hur de samverkar. Här tolkas både den text och de bilder som finns på skyltarna.

      

    Skyltarna finns uppsatta vid kulturarven och verkar i dess kontext. Det är möjligt att tala om att kulturarvet behöver skyltarna, dels för att platsen ska förstås dels för den effekt en skylt åstadkommer. Vidare används skyltarna för att belysa det som är unikt för den specifika platsen, informationen som finns påvisar vad som är viktigt för besökaren att se. Genom att belysa dessa egenskaper, skapas det för besökaren ramar för tolkning av kulturlandskapet. Dessa ramar är det besökaren minns utifrån, samtidigt som de minskar möjligheten för egen tolkning av vad kulturlandskapen har att erbjuda.

  • 49.
    Alm, Tracy
    et al.
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Andersson, Emil
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Win-win: Samarbete mellan kommun och näringsliv2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool. The result was exemplified with things that were expressed in the interviews, and we presented a framework on how to think when choosing the right type of collaboration model for the specified activity.

  • 50.
    Almgren, Anders
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Language and Literature.
    Klippmakarna på YouTube: En uppsats om författarskap i nyare media2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En uppsats som reder ut vad en författare är och vilken roll denne intar i ett nytt medium som YouTube. Genom att undersöka forskning om författarens roll i äldre media och analyser av tre olika författarroller på YouTube utreder den här uppsatsen hur rollen ser ut i ett nyare media. Här analyseras en tydligt enskild uppladdare på YouTube, klipp skapade och uppladdade av ett produktionsbolag och ett fenomen där olika uppladdare använder samma ursprungsmaterial för att skapa nya kreationer.

    Både litteratur och filmforskningen har överlag fokuserat på den enskilda författarrollen men den här uppsatsen påvisar dock att kollektivt författarskap blir tydligare i ett medium som YouTube.

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