This study examined pathways to quality-of-life (QOL) among hotel staff facing job insecurity, considering the roles of customer orientation, organizational commitment, leadership, and job engagement. A research model was developed and tested using path analysis on survey data, comparing groups with high and low job insecurity. Results showed the model explained 43.3 % of variance in QOL. Customer orientation, organizational commitment, and transformative leadership had significant indirect effects on QOL through job satisfaction. Job engagement aspects had mixed direct and indirect effects. The high and low job insecurity groups showed some differences in path coefficients. Necessary condition analysis found customer orientation, dedication, and absorption were necessary for QOL in the full sample. Sufficient configurations for high QOL differed between job insecurity groups. Deep learning comparing alternative models supported the research model. Findings highlight the importance of job satisfaction as a mediator, reveal nuances in effects of job engagement, and demonstrate differences based on job insecurity level. This study provides insights for enhancing hotel employees' well-being in the face of job insecurity. Implications for hotel management are discussed.

This study explores the interplay between visitor engagement, authenticity, and destination image in shaping memorable tourism experiences (MTE) within the realm of domestic heritage tourism, as well as the potential moderating role of gender in these relationships. Data were collected in the historic city of Kashan, Iran through a self-administered questionnaire and a combination of Partial Least Squares Structural Equation Modeling (PLS-SEM) and multi-group analysis was employed to test the hypotheses. The results strongly support the influence of visitor engagement, authenticity, and destination image on various dimensions of MTE. Additionally, noteworthy gender differences emerged, revealing that authenticity has a more pronounced impact on meaningfulness, knowledge, and involvement for female tourists. Moreover, distinct gender disparities were observed in the effects of destination image on these three dimensions. These findings make a valuable contribution to the tourism and MTE literature by emphasizing the significance of gender-specific perceptions and attitudes within the context of heritage tourism.

Purpose Drawing upon attachment theory, this work examines the antecedents (cognitive image, affective image and conative image) and consequences (festival identity) of place attachment (place dependence, place identity, place affect and place social bonding) in short video presenting Macau festival marketing.

Design/methodology/approach SmartPLS software is a suitable data analysis tool for handling complex models and predicting outcomes in structural equation modeling (SEM) research. Therefore, this study utilized SmartPLS version 3 to conduct data analysis.

Findings Through online survey collection, PLS analysis found that all hypotheses were accepted except for the impact of cognitive image on place dependence, place identity, place social bonding and the effect of place dependence on festival identity.

Originality/value This research applied attachment theory to short-video festival marketing. The research results assist the promotion of festivals using short videos.

As well as contributing to society, corporate social responsibility (CSR) initiatives have frequently been utilized by businesses to gain a competitive edge. Nevertheless, despite companies’ endeavors to leverage their CSR initiatives, limited stakeholder awareness of these efforts poses challenges to fully realize the strategic value of CSR. Hence, the primary objective of this study was to examine the distinct impact of various components of CSR on satisfaction, trust, and loyalty within the restaurant industry. Data were collected (n = 239) from restaurant customers in Tehran, and the results found no significant relationship between the economic dimension of CSR and customer satisfaction and customer trust, while there was a positive and significant relationship between the other aspects of CSR (e.g. legal, ethical, philanthropic and environmental) and customer trust and satisfaction. Finally, there was also a positive and strong relationship between customer trust and customer loyalty in the studied restaurants. This study offers an enhanced comprehension of CSR strategy in the restaurant sector, providing valuable insights by highlighting how specific CSR activities influence customer satisfaction and loyalty.

Empirical research on the resilience of smart tourist destinations (STDs) to cybersecurity threats is scarce. The current research aims to address this gap by exploring cybersecurity risks within STDs and their resilience to withstand cyber threats. Employing a qualitative approach, we conducted 15 semi-structured interviews with cybersecurity experts and stakeholders in Dubai's tourism and hospitality sector. Through the lens of Complex Adaptive Systems (CAS) theory, the results uncovered a range of cyber risks challenging STDs, necessitating diverse countermeasures. We found that the characteristics of STDs e.g. interconnectivity, decentralization and adaptability contribute to cybersecurity resilience. Key resilient components identified include data encryption and backup, robust incident response plans, access control, network segmentation, and awareness initiatives. In addition, collaboration and partnerships were also recognized as fundamental in reinforcing STDs' resilience to cyber risks. Furthermore, the study underlined challenges and strategies pertaining to system integrity and identity in combating cyber threats within STDs.

Using Conservation of Resources theory, this study investigates the intricate relationships between hotel employees' emotional labour, well-being (mindfulness, job satisfaction, quality-of-life), and turnover intentions. A survey of 393 Korean hotel staff revealed that coping methods, proactive customer service, and service recovery work positively influence mindfulness and job satisfaction. Emotional regulation had negative effects. Comparative analyses uncovered key differences between low and high turnover risk groups. The findings emphasise the importance of cultivating a supportive work environment and the central role of job satisfaction in enhancing overall employee well-being. The study offers valuable insights for hotel managers to promote staff welfare and retention.

This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Iranian desert villages (Qale Bala, Mesr, Abyaneh, and Rezaabad) between April and July 2023. Using systematic sampling, every fifth Gen Z tourist was selected. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that environmental concerns, situational responsibility, and personal norms positively impact water conservation behaviors, while denial of responsibility negatively affects them. Personal norms positively influence pride and guilt emotions, which in turn promote water conservation behaviors. The extended model, incorporating environmental concerns, demonstrated improved explanatory power over the original NAT. This research contributes to sustainable tourism literature by integrating environmental concerns and moral emotions into the NAT framework, offering insights into psychological mechanisms driving pro-environmental behaviors among Gen Z tourists in desert environments.

This study delves into the pressing issue of promoting sustainable tourist behavior in vulnerable heritage villages that are under threat from mass tourism. By employing the Theory of Planned Behavior, we conducted a survey of 406 domestic tourists in Abyaneh, Iran, to evaluate the influence of attitudes, perceived behavioral control, and subjective norms on environmentally responsible intentions. What sets our research apart is the innovative approach we took, exploring the moderating role of environmental interpretation on the link between intentions and actual behaviors. This is a novel perspective that has not been previously explored in the context of heritage tourism. To further enhance our findings, we used structural equation modeling to dissect the intricate relationships between variables. Our analysis uncovers that the inclusion of environmental interpretation significantly bolstered the intention-behavior relationship (beta = 0.124, p < .000). Attitudes, norms, and perceived control collectively accounted for 73% of the variance in intentions, with subjective norms exerting the most significant influence (beta = 0.812, p < .000). In a surprising turn, perceived behavioral control did not directly impact actual responsible environmental behavior. These findings underscore the crucial role of interpretation in inspiring and empowering tourists to align their actions with sustainability goals in heritage settings. Moreover, the selected explanatory variables demonstrate substantial predictive power over responsible environmental behavior in diverse contexts. Lastly, we have crafted evidence-based recommendations for sustainable destination management and devised targeted educational strategies that bridge the intention-behavior gap and cultivate a culture of responsible tourism.

Generation Z (Gen Z) is the largest cohort of generational consumers worldwide and is perceived to show greater connectivity with political consumerism compared to older age cohorts. Nonetheless, there is a notable absence of empirical knowledge on key antecedents of Gen Z's engagement in tourism-related buycotting. Grounded in political and ethical consumerism literature and guided by lifestyle politics theory, this study aims to illuminate the drivers underpinning buycott behaviour of Gen Z in a developing country context. The qualitative findings demonstrate that Gen Z' buycott behaviour has two categories of drivers: individual (fulfilment, constructing self-identity and frugality) and prosocial (altruism, trust and the pursuit of social justice). Exposure to social media information, peer persuasion and past experience are also key influencers in Gen Z' buycott participation. Overall, the research extends the understanding of tourist sustainable consumption in terms of generational behaviours, notably Gen Z's buycott behaviour. The study provides novel insights to a stream of the political consumerism literature, which is only at a nascent stage in tourism studies. While adding value theoretically, the study also provides useful managerial implications for businesses to stimulate tourists' political and ethical consumption.

Although the rise of Virtual Reality (VR) technology has brought new opportunities to tourism experiences and marketing, limited research has explored how VR technology affects tourists' pro-sustainable behaviors in heritage tourism research. To address this research gap, this study constructs a theoretical model by integrating the technology acceptance model (TAM) framework to explore the relationship among perceived ease of use (PEU), perceived usefulness (PUS), awe, attitude, and pro-sustainable behavior of tourists. Through the analysis of 304 valid questionnaires, this study found that in the heritage tourism experience presented by VR, PEU and PUS positively influence awe and attitude. Furthermore, awe positively affects attitude and pro-sustainable behaviors. However, PUS has no effect on tourists' pro-sustainable behaviors. This study expands the theoretical framework of TAM and the related research on awe in heritage tourism presented by VR, providing valuable practical insights for heritage managers in the adoption of immersive technology.