In Sweden, the growing influence of the far-right has turned cultural institutions into political symbols in an emerging ‘culture war’ (Harding, 2021). Carlsson, Hanell & Hansson (2022) show how digital forums and social media play a significant part in orchestrating the ideologically laden conflicts and confrontations that public cultural institutions are currently facing. Digitally mediated threats from the far-right may obstruct the statutory mission of these institutions to promote democracy, but knowledge about how such threats develop and unfold, as well as the relation between online interactions and offline events (Scrivens, Davies & Frank, 2020), is lacking. The Cultural Institutions and the Culture War (CICuW) project aims at exploring the online discourse surrounding cultural institutions in far-right contexts in order to produce knowledge regarding possible connections between online interactions on the topic of libraries and museums, as well as offline events at these institutions.
The project has previously conducted a pilot study on materials from far-right news sources (Hanell et al. 2025), but is now expanding into materials collected from YouTube (3571 transcribed videos from 11 channels) and the Swedish web forum Flashback’s Culture and Politics sub-forum (6638 posts) from Språkbanken Text (2025). The proposed paper will focus on the overview of the materials which will later be used to identify patterns of discourse for further qualitative analysis. The overview makes use of BERTopic (Grootendorst, 2022) to produce clustered topics from the materials while a NLPTown multilingual BERT model (Peirsman, 2020) is used to perform sentiment analysis.
Using these two modes of analysis, the overview is intended to indicate commonly occurring positive and negative topics, as well as showcase platform-specific trends that may indicate broader or narrower discourses surrounding libraries in the materials. This overview is then supplemented by zero-shot classification using KB Labs Megatron BERT model (Sikora, 2023) for initial dynamic scoping of relevant materials. Initial findings indicate that topics involving libraries and museums often position them as arenas for broader political discourses, where the actions of different political parties are framed as setting the agenda for cultural policy. This is in line with previous research on how libraries and cultural institutions figure in the culture war (Usherwood and Usherwood, 2021).
Furthermore, the far-right’s usage of social media platforms and online content creation has previously been indicated as an especially important component of the mainstreaming and dissemination of the ideology (Ekman, 2014; Munn 2020; Sakki & Pettersson 2016). The CICuW project’s overview of far-right content discussing cultural institutions thus become an important addition to our current understanding of how social media is used by the far-right to frame and build opinion on cultural policy, as well as regarding public cultural institutions. While the earlier pilot project conducted on far-right news media indicated some recurring patterns of discourse (Hanell et al. 2025), the expanded scope of the now broadened dataset will allow for further insights into the nature of the broader discourse. In addition, the inclusion of multiple platforms that are used in different registers and predominantly used for different forms of media (articles, forum posts and videos) makes for an important contribution towards the discussion on how far-right ideology proliferates in different environments.
Works cited:
Carlsson, H., Hanell, F., & Hansson, J. (2022). ”Det känns som att jag bara sitter och väntar på att det ska explodera”: Politisk påverkan på de kommunala folkbibliotekens verksamhet i sex sydsvenska regioner. Nordic Journal of Library and Information Studies, 3(1), 26–43.
Ekman, M. (2014). The dark side of online activism: Swedish right-wing extremist video activism on YouTube. MedieKultur: Journal of Media and Communication Research, 30(56), Article 8967. https://doi.org/10.7146/mediekultur.v30i56.8967
Grootendorst, M. (2022). BERTopic: Neural topic modeling with a class-based TF-IDF procedure. arXiv. https://arxiv.org/abs/2203.05794
Hanell, F., Carlsson, H., & Ihrmark, D. (2025). Exploring culture war related attacks on public libraries: results from a pilot study on information activities of the far-right. Information Research, 30(CoLIS), 344–365. https://doi.org/10.47989/ir30CoLIS52333
Harding, T. (2021). Culture wars? The (re)politicization of Swedish cultural policy. Cultural Trends, 1–18.
Munn, L. (2020). Angry by design: Toxic communication and technical architectures. Humanities and Social Sciences Communications, 7(1), 1–11.
Peirsman, Y. (2020). nlptown/bert-base-multilingual-uncased-sentiment [Computer software]. Hugging Face. https://doi.org/10.57967/hf/1515
Sakki, I., & Pettersson, K. (2016). Discursive constructions of otherness in populist radical right political blogs. European Journal of Social Psychology, 46(2), 156–170.
Sikora, J. (2023). The KBLab Blog: Swedish zero-shot classification model. KBLab. https://kb-labb.github.io/posts/2023-02-12-zero-shot-text-classification/
Språkbanken Text. (2025). Flashback. Språkbanken Text. https://doi.org/10.23695/YKK8-7D22
Usherwood, B., & Usherwood, M. (2021). Culture wars, libraries and the BBC. Library Management, 42(4–5), 291–301.