Open this publication in new window or tab >>2016 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, p. 1134-1141Article in journal (Refereed) Published
Abstract [en]
Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-59035 (URN)10.1002/mar.20949 (DOI)000387777000015 ()2-s2.0-84995570060 (Scopus ID)
2016-12-152016-12-152019-02-27Bibliographically approved