Luxury Consumer-Brand Relationships: The Importance of Self in Brand Love 2017 (English)In: 10th Annual Conference of the EuroMed Academy of Business: Global and national business theories and practice: bridging the past with the future / [ed] Demetris Vrontis, Yaakov Weber & Evangelos Tsoukatos, EuroMed Press , 2017, p. 2217-2221Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

EuroMed Press , 2017. p. 2217-2221

Series

EuroMed Academy of Business Conference Book of Proceedings, E-ISSN 2547-8516

Keywords [en]

Luxury, Brands, Consumer-Brand Relationship, Brand Love, Self-Congruence, Self-Brand Integration, Luxury Brand Perception, Prestigious Perception, Overall Luxury Brand Perception, SEM

National Category

Business Administration

Research subject

Economy, Marketing

Identifiers

URN: urn:nbn:se:lnu:diva-67978ISI: 000427297600268ISBN: 978-9963-711-56-7 (electronic)OAI: oai:DiVA.org:lnu-67978DiVA, id: diva2:1141660

Conference

10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017, Rome, Italy

Available from: 2017-09-15 Created: 2017-09-15 Last updated: 2018-04-10Bibliographically approved

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Rodrigues, Clarinda

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Rodrigues, Clarinda

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Department of Marketing

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