Luxury Consumer-Brand Relationships: The Importance of Self in Brand Love 2017 (engelsk)Inngår i: 10th Annual Conference of the EuroMed Academy of Business: Global and national business theories and practice: bridging the past with the future / [ed] Demetris Vrontis, Yaakov Weber & Evangelos Tsoukatos, EuroMed Press , 2017, s. 2217-2221Konferansepaper, Publicerat paper (Fagfellevurdert)

sted, utgiver, år, opplag, sider

EuroMed Press , 2017. s. 2217-2221

Serie

EuroMed Academy of Business Conference Book of Proceedings, E-ISSN 2547-8516

Emneord [en]

Luxury, Brands, Consumer-Brand Relationship, Brand Love, Self-Congruence, Self-Brand Integration, Luxury Brand Perception, Prestigious Perception, Overall Luxury Brand Perception, SEM

HSV kategori

Forskningsprogram

Ekonomi, Marknadsföring

Identifikatorer

URN: urn:nbn:se:lnu:diva-67978ISI: 000427297600268ISBN: 978-9963-711-56-7 (digital)OAI: oai:DiVA.org:lnu-67978DiVA, id: diva2:1141660

Konferanse

10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017, Rome, Italy

Tilgjengelig fra: 2017-09-15 Laget: 2017-09-15 Sist oppdatert: 2018-04-10bibliografisk kontrollert

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Proceeding

Person

Rodrigues, Clarinda

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