This thesis critically observes the application of interactive technology within Cultural Heritage (CH) and assesses its impact on the User Experience, within a broader social and cultural context. So far, interactive technology has been applied within CH as a tool, rather than a lens to better understand the reasons behind user behavior and relationships with the museum object and space. By analyzing user experience theories and reviewing case studies, this thesis provides some understanding of how the possibilities and risks of using interactive technology will shape future museum practices and future user experience design. To provide more meaningful experiences for the user, their design should happen contextually, and ethically and involve the community as it holds the power to shape its very practices and question the role and responsibility of the museum as a CH institution.