The creative sector is increasingly seen as a motor for innovation and new jobs. Still, research focus in the domain remains limited, while it is also suggested how the sector differs from other industries. As with any industrial sector, creative organizations need to renew themselves. Innovation management capabilities denote such abilities. In literature, it is suggested that these abilities are dependent on a number of organizational factors, but these expectedly differ by sector. The purpose of the paper is to synthesize current literature on innovation management capabilities in the creative sector. Findings point to a much more informal, flexible or organic approach to innovation in the creative sector. The heterogeneity of the sector further draws attention to how capabilities may have different characteristics also for different areas of a sector, and only partly be transferable among them.