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Entrepreneurship in precarious environments: A tale of digital wizards and social warriors
University of Skövde, Sweden.ORCID-id: 0000-0002-3671-9100
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring och turismvetenskap (MTS).ORCID-id: 0000-0003-2248-0802
2024 (engelsk)Inngår i: Presented at the 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024, Rutgers University, 2024Konferansepaper, Publicerat paper (Fagfellevurdert)
Hållbar utveckling
SDG 9: Bygga motståndskraftig infrastruktur, verka för en inkluderande och hållbar industrialisering samt främja innovation
Abstract [en]

This study explores the intersection of entrepreneurship and social dynamics in precarious environments, particularly focusing on how digital technologies—AI, blockchain, AR, and VR—shape gender equality, social inclusion, and community cohesion. These factors are critical for achieving the Sustainable Development Goals. Through a mixed-methods approach and snowball sampling of 24 entrepreneurs, the research delves into the lived experiences of entrepreneurs facing discrimination and limited access to resources. Preliminary findings reveal the underrepresentation of these entrepreneurs and the challenges they face due to gender and ethnic biases. The paper assesses the impact of entrepreneurial endeavors on social dynamics and community well-being, offering insights into how entrepreneurship can foster social change and empowerment. The study contributes to the discourse on entrepreneurship in challenging contexts, the role of digital technologies in creating positive social outcomes, and the broader implications for achieving the SDGs.

sted, utgiver, år, opplag, sider
Rutgers University, 2024.
Emneord [en]
Entrepreneurship, Precarious Environments, Digital Technology Empowerment, Social Dynamics and Inclusion, Gender and Ethnicity in Business, Sustainable Development Goals (SDGs) Impact
HSV kategori
Forskningsprogram
Ekonomi, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-128728OAI: oai:DiVA.org:lnu-128728DiVA, id: diva2:1850216
Konferanse
The 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024
Tilgjengelig fra: 2024-04-09 Laget: 2024-04-09 Sist oppdatert: 2025-08-18bibliografisk kontrollert

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