Digitalizacija u našem dobu nije više pitanje izbora. Digitalna transformacija, kojoj se ne nazire kraj, gotovo kao vid svojevrsne kolektivne avanture, kontinuirano zahvata svijet. Potpuna uronjenost u digitalizaciju, digitalne platforme kao mjesto susretanja, hipermedijsku sferu, gdje je najprepoznatljiviji medij – tehnologija - nesumnjivo postavlja brojne izazove pred savremeno društvo. U digitalnom dobu tehnologija stvara novu realnost, hiperrealnost (Baudrillard), kulturu stvarne virtualnosti (Castells) gdje je “stroj konstanta, a čovjek varijabla” (Flusser). 

Digitization in our age is no longer a matter of choice. Digital transformation, with no end in sight, almost like a kind of collective adventure, is continuously sweeping the world. Complete immersion in digitalisation – with digital platforms serving as meeting places and hypermedia spheres where technology is the most recognisable medium – undoubtedly poses numerous challenges to modern society. In the digital age, technology creates a new reality – a hyperreality (Baudrillard) or culture of real virtuality (Castells) – where "the machine is the constant and man is the variable" (Flusser).