The aim of the study is to analyze which strategies are used to translate cultural items consisting of common and proper nouns in an English guidebook into Swedish. The study also performs a qualitative analysis to determine whether the translation strategy used conveys the information from the cultural item. Reiss’ (2014) methods for translating text types were used for the translation with Pedersen (2005) and Vermes’ (2003) strategies being used for the translation of cultural items. The cultural items were identified using a definition which combines Nedergaard-Larsen (1993), Newmark (1988), Pedersen (2007) and Florin’s (1993) definitions of cultural items. The qualitative analysis was conducted using Vermes’ (2003) relevance-theoretic framework. The study shows that the retention strategy is the most common along with modification and official equivalent with the other strategies being less common. Only two of the possible strategies were never used. The study shows that the strategies had varying abilities to convey the information from the cultural item with strategies such as modification being better suited to convey the information than strategies such as retention. It also showed that the context and cultural overlap impacted the strategies’ ability to convey the information.