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Balancing Intermediated Relationships in Emerging Country Markets
Högskolan i Kalmar, Handelshögskolan BBS. (Linnaeus Baltic Business Research Center)
Högskolan i Kalmar, Handelshögskolan BBS. (Linnaeus Baltic Business Research Center)ORCID-id: 0000-0003-4925-8937
2009 (engelsk)Inngår i: International Journal of Trade and Global Markets, ISSN 1742-7541, Vol. 2, nr 3/4, s. 317-335Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study concerns a major strategic issue for firms entering

emerging country markets via intermediaries, namely, how to make an efficient

trade-off between linking up to the final customer and the intermediary.

We argue that an effective trade-off is a long-term relationship building process

based on business and social exchange that creates knowledge reciprocity

and a mutual orientation. It occurs through feedback processes in which

the knowledge of the exporter is exploited and new knowledge about the

local market is explored together with the intermediary. This is a balancing

act, where the roles of the parties’ changes over time as new capabilities are

developed based on joint experiences.

sted, utgiver, år, opplag, sider
InderScience Publishers, 2009. Vol. 2, nr 3/4, s. 317-335
Emneord [en]
entry modes and internationalisation processes, foreign market entry, organisational learning, international relationship marketing, inter firm relationships, foreign market knowledge
HSV kategori
Forskningsprogram
Ekonomi, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-11800DOI: 10.1504/IJTGM.2009.028996OAI: oai:DiVA.org:lnu-11800DiVA, id: diva2:418254
Tilgjengelig fra: 2011-05-20 Laget: 2011-05-20 Sist oppdatert: 2017-02-17bibliografisk kontrollert
Inngår i avhandling
1. Establishment of Insidership Positions in Institutionally Distant Business Networks
Åpne denne publikasjonen i ny fane eller vindu >>Establishment of Insidership Positions in Institutionally Distant Business Networks
2011 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Since the opening of formerly closed markets in Eastern Europe and China in the early 1990s, numerous firms have sought to capture the growth opportunities prevailing in the virgin but institutionally distant business networks in these countries. I claim that the entry process into an institutionally distant business network has been realised when the entering firm has reached an insidership position in the network. To advance this idea, the thesis introduces the overlooked medium-sized multinational exporter (MME) and answers the following overarching research questions: (I) how do MMEs establish insidership positions in institutionally distant business networks, and (II) what critical abilities are developed by MMEs in the process of entering an institutionally distant business network? To answer these questions, qualitative and quantitative methods have sequentially been mixed to first give an in-depth understanding of the empirical field, and second to verify and generalise some of the most central tentative findings. Empirically, the study reports from a case study of eight firms in the Baltic Sea Region and from an on-site survey of 203 Swedish firms with experience of entries in Eastern Europe and/or China. Five individual essays are presented—all designed to reflect different aspects of the institutionally distant network entry process. The findings are condensed in the cover of the thesis, where it is claimed that an insidership position is reached through three main phases: the Scouting phase, the Qualifying phase and the Shielding phase. Furthermore, it is found that that the most critical abilities developed through the institutionally distant network entry process is local experience-based knowledge of high specificity. It is shown that previous experiences, generated in different business networks in mature markets, are not useful in the network entry process in immature markets. As a consequence, there is reason to believe that the entering firm needs to develop unlearning abilities to replace obsolete or misleading experience.

sted, utgiver, år, opplag, sider
Växjö, Kalmar: Linnaeus University Press, 2011. s. 116
Serie
Linnaeus University Dissertations ; 52
Emneord
internationalisation process, entry process, network insidership, emerging markets, institutional distance, business networks, liability of outsidership, liability of foreignness, SME, export
HSV kategori
Forskningsprogram
Ekonomi, Företagsekonomi
Identifikatorer
urn:nbn:se:lnu:diva-11799 (URN)9789186491826 (ISBN)
Disputas
2011-06-14, Ny 200, Kalmar Nyckel, Gröndalsvägen 19, Kalmar, 10:00 (engelsk)
Opponent
Veileder
Tilgjengelig fra: 2011-06-07 Laget: 2011-05-20 Sist oppdatert: 2024-11-18bibliografisk kontrollert

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