Current trends in the market of Web-enabled devices are moving the focus from desktop web pages to pages optimised for a set of other devices like smartphones or tablets. Within this thesis an approach is introduced, able to adapt and automatically transform web pages and even the web applications logic flow into a new kind of representation, specifically for a certain target group. Therefore a general process is defined to describe the various phases that have to be gone through to transform or repackage a website. It serves as the basis for the solution, which was built as part of this thesis, and incorporates state of the art concepts and methods from various fields of Web Science. The implemented artefacts demonstrate how an appropriate architecture looks like and what additional possibilities open up.