The purpose of this quantitative study was to examine the relation between sporting events, where alcohol is served, and the attitude towards alcohol among adolescents. We conducted a survey with 195 respondents, all of whom was students of Swedish upper secondary school. The respondents were between 15 and 18 years of age. The data were analyzed using theories of attitudes and norms. We also analyzed the data using previous research. Results indicated that there is a connection between visiting sports events where alcohol is served and the attitude towards alcohol among these youths. Those who had been on these sporting events in the last year had a more positive attitude towards and more frequently consumed alcohol than those who hadn't been on any of these sporting events.