In tourism, an eBusiness model (eBM) is aconcept that explains how an organizationuses the Internet, and often other digital technologies,to create value for and with its travelbusiness (Reinhold, Zach and Laesser, 2020).Alternatively, eBMs are also referred to asdigital business models (Wirtz, 2019). Hence,a travel eBM is a specific type of businessmodel configuration in hospitality, tourism ora related sector (Reinhold, Zach and Krizaj,2017). Popular examples of such configurationsare the multi-sided platforms of online travelagencies (OTAs, e.g., Booking.com) or thesoftware-as-a-service (SaaS) solutions for hospitalityproperty management. While these areeBM examples of for-profit companies, eBMscan be developed and run by any type of organization,irrespective of size, governance, missionor ownership. They can target other travel businessesor travellers as their main customers.