lnu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
"Om publiken inte litar på en nyhet förlorar den sitt värde": En kvantitativ studie om Generation Z och deras nyhetsvanor på sociala medier.
Linnéuniversitetet, Fakulteten för konst och humaniora (FKH), Institutionen för medier och journalistik (MJ).
Linnéuniversitetet, Fakulteten för konst och humaniora (FKH), Institutionen för medier och journalistik (MJ).
2023 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)Alternativ titel
"If the audience doesn´t trust a news story, it loses its purpose" : A quantitative study on Generation Z and their news habits on social media. (Engelska)
Abstract [en]

Today, social media is used not only for communication and entertainment, but also as one of the most important platforms for receiving news. A lot of young adults take part in news through social media and in many cases social media is the only source for socially important information. The new role as a news provider, which social media has adopted, is examined from an audience perspective with a focus on habits and opinions. This study examined the digital news habits of Generation Z. The study is based on two research questions: one about how Generation Z take part in news via social media and one about how they are critical of the source. The study had a quantitative approach with additional qualitative elements and implemented a web survey as a method. The web survey combined open questions, multiple-choice questions and one-answer questions, the combination gave us both a broad overview with numbers to measure, but also qualitative and deeper answers that the respondent themself had formulated. There were three theories applied to the study, the theories are electronic Word of Mouth (eWOM), Uses and Gratification theory and Social Network theory. These theories provided the basis for the design of the web survey and were implemented in the analysis and discussion of the study result. 

The result of the study showed that all respondents receive news via social media daily, but that receiving news is usually not an active choice. News finds the audience without them looking for it, this is mostly due to algorithms and social networks. A lot of the respondents answered that they do not trust news that are published on social media, nevertheless they continue to take part in news via social media. The result also showed that the respondents believe that a lack of source criticism is one of the biggest disadvantages of news on social media. 

Ort, förlag, år, upplaga, sidor
2023. , s. 38
Nyckelord [sv]
Sociala medier, nyheter, Generation Z, digitalisering, källkritik, Uses and Gratification, pålitlighet
Nationell ämneskategori
Medie-, kommunikations-, och informationsvetenskaper
Identifikatorer
URN: urn:nbn:se:lnu:diva-121175OAI: oai:DiVA.org:lnu-121175DiVA, id: diva2:1761358
Ämne / kurs
Medie- och kommunikationsvetenskap
Utbildningsprogram
Medie­entreprenör­programmet, 180 hp
Handledare
Examinatorer
Tillgänglig från: 2023-06-22 Skapad: 2023-06-01 Senast uppdaterad: 2025-02-07Bibliografiskt granskad

Open Access i DiVA

fulltext(3323 kB)379 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 3323 kBChecksumma SHA-512
56d84e7437cc57927d3cd1d3432284fde8042f581e8c342f0de12eca2f42869730b9748d9c405dcaa69f8b9062fa42d580c0eb002384fe5bf84b75c70b61925b
Typ fulltextMimetyp application/pdf

Sök vidare i DiVA

Av författaren/redaktören
Strand, ErikaReyelts, Janne-Marie
Av organisationen
Institutionen för medier och journalistik (MJ)
Medie-, kommunikations-, och informationsvetenskaper

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 379 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 386 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf