This paper aims to conceptually develop a business model typology in tourism. It focuses ondigitalization and destination location as important contextual factors when developing thetypology. The paper builds on prior research on business models and tourism research by adoptingconfiguration theory to create a typology of business models in tourism businesses. Four businessmodel archetypes are identified: (1) bricks and mortar business models, (2) digitalized destinations,(3) create-a-destination, and (4) intermediary business models. The typology contributes to theliterature by identifying different types of business models in the tourism sector. The typology alsohelps to ground the business model concept theoretically, something that has been considered asmissing in previous business model research.