lnu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Entrepreneurship in precarious environments: A tale of digital wizards and social warriors
University of Skövde, Sweden.ORCID-id: 0000-0002-3671-9100
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring och turismvetenskap (MTS).ORCID-id: 0000-0003-2248-0802
2024 (Engelska)Ingår i: Presented at the 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024, Rutgers University, 2024Konferensbidrag, Publicerat paper (Refereegranskat)
Hållbar utveckling
SDG 9: Bygga motståndskraftig infrastruktur, verka för en inkluderande och hållbar industrialisering samt främja innovation
Abstract [en]

This study explores the intersection of entrepreneurship and social dynamics in precarious environments, particularly focusing on how digital technologies—AI, blockchain, AR, and VR—shape gender equality, social inclusion, and community cohesion. These factors are critical for achieving the Sustainable Development Goals. Through a mixed-methods approach and snowball sampling of 24 entrepreneurs, the research delves into the lived experiences of entrepreneurs facing discrimination and limited access to resources. Preliminary findings reveal the underrepresentation of these entrepreneurs and the challenges they face due to gender and ethnic biases. The paper assesses the impact of entrepreneurial endeavors on social dynamics and community well-being, offering insights into how entrepreneurship can foster social change and empowerment. The study contributes to the discourse on entrepreneurship in challenging contexts, the role of digital technologies in creating positive social outcomes, and the broader implications for achieving the SDGs.

Ort, förlag, år, upplaga, sidor
Rutgers University, 2024.
Nyckelord [en]
Entrepreneurship, Precarious Environments, Digital Technology Empowerment, Social Dynamics and Inclusion, Gender and Ethnicity in Business, Sustainable Development Goals (SDGs) Impact
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Ekonomi, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-128728OAI: oai:DiVA.org:lnu-128728DiVA, id: diva2:1850216
Konferens
The 2024 Global Research Conference on Marketing and Entrepreneurship: "Entrepreneurial Marketing and Organizational Performance", New Brunswick, USA, August 5-7, 2024
Tillgänglig från: 2024-04-09 Skapad: 2024-04-09 Senast uppdaterad: 2025-08-18Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Person

Gashi Nulleshi, ShqipeOzturkcan, Selcen

Sök vidare i DiVA

Av författaren/redaktören
Gashi Nulleshi, ShqipeOzturkcan, Selcen
Av organisationen
Institutionen för marknadsföring och turismvetenskap (MTS)
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 232 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf