The paper discusses the role of material culture for historical re-enactors of the Viking Age. Three issues are analysed: (a) the clothing and accessories worn by a typical contemporary warrior, craftsman and woman of the Viking times and the range of goods available for purchase at historical re-enactment markets, (b) the active and transformative aspect of material culture for present-day Vikings, (c) the paradox of how mirroring the material past by historical re-enactors is actually a deeply ahistorical category. The main conclusion of this study is that historical re-enactment of the Viking Age is essentially about material culture. The paper is based on observations made during the Viking Week that took place at the Museum of Foteviken (Sweden) on 24–30 June 2013.